How to trade in the market so that the business makes a profit? What can you sell in a small town.

How to start your trading business

Many want create your business in trade. But in order to do this, first you need to decide on the direction. Choose the type of trade that will suit you and your loved ones. Take a look around, there are a lot of trade directions. There is where to invest your money, and then get several times more from it. For example, for starters, you can open a stall selling flower products or a store selling automotive parts. If you are closer to electronics, then a store selling mobile phones or office equipment.

In order to open any store, you need initial capital. This is the amount of money you will want to invest to start your business. This amount can vary from 75,000 rubles to several million.
For this type of business (trade) there are many pluses, but, of course, you can’t do without minuses.

Advantages of a trading business:

1) Low start-up capital.
2) Large margin on goods.
3) Daily profit from the production, sale or services of any industry.
4) Few taxes, and usually a very low interest rate.

Cons of business in trade:

1) In order to open something, you need to collect a lot of papers, and this usually takes a very long time.
2) Some business has a seasonality, that is, at some time, profits increase several times.
3) Taxes.

In order to start trading, you need to solve a lot of questions:

1) Registering your business
2) Find a place where your business will be located. That is to rent a place.
3) You need to register a cash register.
4) And most importantly, decide on the type and type of trade. What are you going to trade.

Now let's give examples how to start a trading business. There are many ways to get started.

1) You can open a grocery store. Each person without food and water will not be able to live even a few days. And so you need to think carefully about whether it is worth opening a grocery store at all. After all, there are a lot of them, there will be a lot of competition. If you still decide to open a store, then for this you will need to decide on the size of the store. Will it be a small stall that works around the clock, or a medium-sized store. And it is this factor that will affect the amount that you will have to invest in your project. And in each region there will be a different amount, in one region one, in another region 3 times more or less. When you have decided on the size of the store, you will have to decide on the type of service, will it be self-service, or still, like in the old days, sales through the counter. Each type of service has its pros and cons. The advantage of self-service is that there will be a lot of revenue every day.

And the downsides are that very often there will be thefts from your store. And when trading through the counter, the likelihood of theft is small, but the amount of revenue falls. An important factor affects where the store will stand. That's why. When you draw up your business plan, then you can safely choose the premises for your future grocery store. In order to attract a buyer, you need to advertise your store. At the expense of the price, too, you should be careful, for the first months of work, you should not make too much markup on goods. You can go to nearby shops and see the prices of certain goods. And try to make at least 50 kopecks in your store, but cheaper. When things get better and the sale of goods goes well, you need to remember that you need to do commodity accounting. And this is due to the fact that there are a lot of types of goods in the store, and it will be very difficult to keep track of each one. And finally, when opening your store, you should not be afraid of difficulties, which are very numerous in this business area. And do everything to make your store appeal to customers. Then you will always have a big profit.

2) Another option for business in trade, this discovery clothing store. If you still decide to open a clothing store. There are pluses and minuses. The upside is that this business is very profitable due to the large margin, but the downside is that it is very risky. You will always need to monitor the releases of a new collection, update the collection in your store. And if you fail to offer your customers what they need, then your collection will then have to be sold for a penny. If we compare the total turnover of the fashion clothing market, then it is estimated only in Russia at 150 million dollars. The first distinguishing feature of this area of ​​business is that there is a very pronounced nature of the social position of your store. Clothing for a person is his self-expression, status and position in society, it is by clothing that they often look at what kind of person, what he has achieved in this life. And that is why a fashion store will always be a profitable business.

But in order to buy clothes in your store, you need to make a good advertisement for it. Buyers will also look at the brands you sell. You need to predict the demand for your product. If there is no demand, then you can ruin your store. And it will not be easy to restore the former glory. The purchase of goods must be made in medium quantities. If you bought a lot of goods, and the collection is out of fashion, then you will again have to sell it for a penny and lose money. Another important factor is where your store is located. If it is located on the outskirts of the city, then few people will go there for shopping with the whole family. And if it is located in the city center, then there is a high probability of staying in a big plus. In conclusion, I can only wish you one thing. For your store to flourish. And for it to flourish, you need to go shopping and see how everything is done there, ask the price. And it is even possible to communicate with their owners, they can tell you much more about how and what to do correctly.

3) Another option is to open a parts store. If you decide to open a spare parts store, then you first need to determine what subject the spare parts will be, for electronics or auto parts. When you have made your choice, you need to register your business with the appropriate authority. Find a shop space. If you want the revenue to be large daily, then you should think about where it will be located. This business has its pros and cons. The advantages are that there is a very large margin, up to 80%. And the disadvantages are that this business requires very large investments.

To furnish the store, you will need to buy a lot of racks, different shelves, showcases for small parts. You also need to buy several computers so that they are interconnected and have an Internet connection. Also, if you have a small store, then you will need a warehouse where you will store your spare parts. For the store to work well, you will need to hire several salespeople, a person who will deal with purchases, an accountant and a store manager. And they all need to pay a salary of 15,000 rubles. But if you want even more, then you will need to open an online store selling spare parts, then you will still need to hire several couriers. Which will carry out the delivery of goods to recipients. You will need about 1 million rubles to open a store. This amount includes everything that I described above: salary, equipment, goods, shop and warehouse rent. We wish you good luck in opening your own spare parts store!

4) Another type of business in trade is an online store. There are three types of stores: Small shop; Medium store; Large online store.

Let's talk about each separately. Only an open small online store does not have very many orders. It needs only one person who will perform the functions: both the administrator and the director. You will also need a person who will deliver the goods to the addresses. But how can you do without the system administrator of your online store. He will create a site, watch how it functions.

For a small online store, you don’t need a lot of money. Only 75,000 rubles will be enough for you. The next option is the average online store. A store that has been operating for a long time and has its own small customer base. And gives a good profit. In it you will need a little more staff. You will need an administrator to oversee customer support and orders. He will also oversee the project, finances. Will reconcile accounts. But you will also need a storekeeper who will process and add orders. But you also need a car and a driver. To open such an online store, you will need to invest about 150,000-300,000 rubles. But if you have more initial money, then you can open a large online store, which will have a large number of orders and a large customer base. For this type of store, you will need a lot of staff: A store manager who will manage the store. An administrator who oversees customer support and orders. Storekeeper who will handle the processing and ordering of goods. Several drivers who will deliver orders to your customers. This type of online store will require about 1 million rubles. But they pay off quickly. I think you can decide which online store you want to open.

You have familiarized yourself with several types of stores, we hope you can make your choice. I wish you the best of luck in starting your own trading business.

Before investing their money, effort and time in a business, any novice businessman asks this important question. How to occupy exactly that market niche, where there will be both a good demand for its products and a sufficient number of solvent consumers. Every newly-minted entrepreneur dreams of this, but these dreams come true very rarely and, most often, remain dreams. And the most common reason for this is competitors.

It was about competition that was dreamed of during the Soviet Union, when there was a shortage of goods. Today, if someone has found a profitable industry that is not occupied by anyone, then they will find out about it almost immediately. And tomorrow there will be two or three entrepreneurs in this industry who will begin to multiply at the speed of mushrooms after rain. And after a short time, this niche will be filled with militant competitors.

There is, of course, a better situation, provided that somewhere in a large state organization your uncle works as a director, who, out of kindred feelings, will transfer orders for services and the purchase of goods only to you. And since this is only your uncle, there will be no competitors. But this is fraught with an article about monopoly and corruption in state-owned enterprises. Therefore, it is better to consider an ideal variant of a competitive market with the condition that in this industry there are simultaneously a large number of approximately identical competing entrepreneurs and enterprises that use similar technologies or sell a similar range of goods.

All market niches today seem busy and fully filled. But in fact, no, due to the fact that the market is steadily growing and developing, technologies and products are changing, the demand for them is changing. Because of this, new commodity industries are emerging, quickly filled with the most active and competitive entrepreneurs. And also those who just happened to be in the right place at the right time.

And now a few examples of how you can and should use the uneven development of the market, and how to play on a change in the situation in order to gain a local advantage over competitors in an overcrowded product niche.

Once upon a time in the distant past, there were no cockroach pencils in Russia. And the cockroaches themselves in the houses were innumerable. One commercial organization learned that in China this miracle remedy can already be found on sale. And this same company entered into an agreement for the supply of a huge amount of goods. The first batches were snapped up like hot cakes for several months, despite the fact that prices were two to three times higher than the purchase price.

Then, when other firms after some time found out about this and also began to import pencils from cockroaches to Russia, prices fell along with the amount of profit. A year later, this product was no different from the usual commercial one, and there was the same markup of 20-30% of the purchase price.

Or another situation from the relatively recent past. The US released a good communicator Palm Treo 650. For a while he was the best. But progress does not stand still. They began to produce more advanced communicators. But Palm Treo650 still continued to be in demand, because it was a very successful model. In this regard, it was released in a very large batch.

In one year, this communicator managed to become the best-selling among communicators in the States. Then, of course, the fashion for it ended, it became outdated. But there was a significant remainder of the lot left on the market. And the change of fashion has not yet reached Russia. And there were enterprising people who figured out, counted and began to import these communicators in containers to our markets. For comparison: since the States recognized this model as obsolete, its purchase price was reduced and amounted to $ 100-120. Our Palm Treo650 cost $350-400 as a novelty. This went on for over a year. Several large companies, seeing this situation, also decided to make money and began to import these communicators in very large quantities.

And the boom is over. Once the market has formed an excess of goods, the price quite naturally fell. Just by that time, the cost of newer models began to decline in our market.

Therefore, in order to really make money, you need to constantly look for various ways to earn money, new products and services.

And now let's see what goods and services are in demand now.

As elsewhere, here you can choose. For example, the market for everyday products. Every day or quite regularly people buy bread, potatoes, kefir, cereals, sugar, salt and other products. But since these goods are constantly needed, there are a lot of manufacturers of this range, so you can not count on the profitability of this trade. In order to have more than competitors and always have a demand for your products, you need to constantly introduce some new technologies that will reduce the cost of goods, or rely on large sales volumes. Here, we cannot talk about small and medium-sized businesses, since we will have to create large supermarkets, shopping centers and chains.

There is another option - to look for completely new products and services. You will be the only ones in the market, and for some time you will be able to work without competition. If you think about a product that can be found quickly and that it is suitable for any region, then these are constantly changing fashion styles of clothing and shoe models.

Designers and marketers work hard to create these products every year. If you already have a sale of clothes and shoes, you can contact the suppliers of popular fashion brands in your price category, and every season delight your customers with an assortment of new collections. All this will be in demand, but only for a certain time.

Then competitors will learn about the profitability of your enterprise, and will begin to import and trade similar models. Demand and margins will inevitably fall. Therefore, take care in advance of the purchase of new models that are relevant for the next season, and buyers will always come to you.

It is also necessary to take into account the fact that constantly developing progress can not only create new business lines and market niches, but also destroy the old ones. Quite recently, the sale of cassettes for cassette recorders was widespread. It was very profitable. But then the development of technology stepped forward, laser discs appeared, and cassette recorders became outdated and disappeared from production. Cassettes are no longer needed by anyone.

Or turn to another similar industry. Every year our market is massively replenished with new mobile phones, laptops and netbooks, tablets, electronic gadgets and other equipment.

Batteries for these devices have time to wear out faster than the device itself deteriorates or becomes obsolete. Therefore, many entrepreneurs have managed to arrange the supply of batteries and other spare trifles and accessories for electronic equipment directly from Chinese or Taiwanese manufacturers. And they help people, and they don’t forget their profits - everyone is happy. Or they buy in the largest online stores known all over the world, for example, ebay.com. There you can buy spare parts and various components for existing equipment much cheaper than from the supplier of this equipment.

The scheme is very simple. The communicator supplier purchases batteries from the direct battery manufacturer and puts a markup on them. Then the equipment supplier makes purchases of electronics together with spare parts, brings them to its warehouse and once again makes an extra charge for delivery and separately for storing the equipment in the warehouse. And on the Internet auction you can buy batteries from the manufacturer directly. It is clear that in this case you save a lot of money, which also increases depending on the quantity of goods in the supplied batches.

Modern means of communication and delivery make it possible to receive the ordered goods quickly and easily. And there is always solvent demand for it, constantly increasing with the acquisition of equipment

Here a logical question arises as to whether it is worth it for a novice businessman to do everything in the same way as those who already have many customers, large sales volumes, turnover and good income. The answer can be simple: if someone invented and created a successful business, then this someone is a smart person. And this means that the same business can be reproduced only if, for some reason, the enterprise is closed, or deployed in another, less busy place. For example, there was a certain company that successfully worked in the clothing market in one city. You are from another city. We arrived, got acquainted with the assortment, how to find suppliers and clients. In your city today there is no such product and such trade. And you copied this type of business and transferred it to your city. In this case, the option will be successful.

The probability of success will become even higher, and you will be especially pleased if you manage not only to do everything the same, but to bring in some other idea of ​​your own - new and original. But at the same time, it is necessary to realize that any undertaking in the market is primarily a commercial risk, and not just profits and opportunities. And the more profitable the business, the greater the risk for the businessman.

A business in the field of trade in most cases is a win-win option, because it is always easier to sell products than to produce them. And in order to organize a profitable business, it is not at all necessary to start with the wholesale distribution of large consignments of goods - a beginner can at first rent a tent at the local central market. And having decided on the place, it is worth deciding what is profitable to trade in the market. Trading on the market is profitable! Large flows of people are observed here every day, which, if there is a demanded product and a good location of the tent, will positively affect the final profit of the entrepreneur. And before you start trading in the market, it is important to conduct market research in order to understand which products are in high demand in a particular market, how much competition is and how much consumers are willing to pay for a quality product. The answers to these questions will help you decide what is the best way to trade in the market.

The choice of goods for sale

It is not difficult to choose a product for its further sale, based on an analysis of a specific sales market. And a novice entrepreneur should take into account several important criteria:

  • demand,
  • store location,
  • tent size,
  • start-up capital,
  • seasonality,
  • reliable suppliers.

The main thing is the right choice of goods 🙂

Demand is the most important criterion. An entrepreneur needs to walk around the market and identify those categories of goods that are clearly lacking here with high consumer demand. The principle is simple. Buyers constantly crowd at the only tent with deli meats? Then it would be better to sell meat in a particular market. A big mistake of entrepreneurs is to trade in what only they like. Here we need a different approach - to focus on the product in which a large circle of consumers is interested.

Many experienced sellers, answering the question, what do you need to trade in the market, unanimously answer - the “right” place. And when choosing goods for further sale, you must also strictly adhere to this rule. As a rule, the territory of markets is divided into certain zones. And if it was possible to profitably rent a tent, which is located in the area where outerwear is offered for sale, it is completely inappropriate to sell vegetables here, since people will go to other departments of the market for food. It turns out that vegetables will not be in good demand here. "Bread" places in the markets, as a rule, have been occupied for a long time, and therefore, novice entrepreneurs, as a rule, get tents somewhere on the periphery or in dead ends. But with a quality product, it is quite possible to build up your customer base in a short time.

When deciding what can be traded on the market, a businessman should also take into account the size of the rented place. If all that we managed to "get" is a tent for 3-5 m 2, then it will be unprofitable to sell large-sized auto parts or fur coats here - it will not be possible to offer customers a full range. But trading fish, tea or cigarettes will be convenient and profitable.

The size of the available start-up capital has a direct impact on what goods it is profitable to trade on the market. As practice shows, it can be costly to trade things, electrical equipment, fast food. Therefore, an entrepreneur here should really look at things and evaluate their financial capabilities so as not to burn out in the very first months of work.

Is it profitable to trade in the same fur coats on the market? In the autumn-winter period - of course, yes. But in the summer you need to be prepared for the fact that there will be practically no demand. Therefore, when choosing a product for sale, it is worth considering the seasonality of trade. Not wanting to "idle", you need to abandon seasonal goods. There is another option - depending on the season, change the assortment.

With established contacts with a reliable supplier of demanded goods, you can start your business by “adapting” to it. A quality product, in most cases, is the key to success, and therefore, it is better to sell just such products, moreover, at an affordable price. And to avoid further downtime, it is important to establish uninterrupted supply of goods.

How to make a business profitable?

Having made a firm decision “I want to trade on the market” and having already chosen a product for sale, you can begin to implement your plan.

Even in the case of a small business, it is important not to overestimate your abilities. And an important rule here is the development of a business plan. If borrowed funds are not required in the process of activity, the project can be drawn up purely schematic, only for yourself. In the future, this will help calculate expenses and income, develop the business.

There are not too many organizational issues here, when compared with some other areas. It is unlikely that it will be possible to trade on the market without an individual entrepreneur, but the execution of all the necessary documentation will not take much time from the entrepreneur. By ordering a certain amount of goods from the supplier, and filling the shelves with products, you can start your activity.

How to learn how to trade in the market correctly?

What nuances should be taken into account when running your own business in the central markets of cities?

  • At first, you should not buy too large volumes of goods for the sale - in case of failure, you can incur large expenses.
  • Having rented a not very good place in the market, you need to take care of advertising - a prominent sign, distribution of leaflets, discount offers. Otherwise, profits will be small.
  • To save money, you can stand behind the counter yourself. But not knowing how to attract customers, it is better to entrust this business to an experienced seller - so the profit will be greater.

And do not forget about the importance of bookkeeping - all expenses and income should be clearly recorded. In the field of trade, everything cannot be left to chance, and therefore, each figure must be reflected in the balance sheets.

How to start a clothing business? Step by step guide to starting a business.

1. Decide on the general concept of the store what kind of goods you want to trade: women's or men's clothing, children's clothing, shoes, bedding and so on.

2. You have decided on the product - then you should evaluate general state of competition for this group of goods in your city. What are the weaknesses of existing outlets. What products do you think are missing in their assortment? It will not be superfluous to conduct a survey among the population of your area, where you are going to open a business. Ask what product they would like to see, whether they are satisfied with the quality of the clothes already sold, etc.

3. Finding the location of a retail outlet. Depending on the amount of capital you have, you will choose where to place the outlet: in a shopping center, in a market-type shopping center (covered) or in a regular clothing market. Placing a retail outlet in a shopping center requires significantly more investments than placing it on the market. The cost per square meter in a large shopping center is several times higher than the cost of a retail space in the market. But, the level of competition in the market is often much higher than in a single shopping center. Trite - because of the greater number of sellers.

4. Registration of entrepreneurial activity. For a small retail outlet, a regular individual business is suitable. To register an individual entrepreneur, you must apply with an application to the local tax office. A package of documents is attached to the application: a photocopy of the passport, TIN, paid by the state. duty (800 rubles). Registration term - 5 working days.

Also in the tax you should write an application for the transition to special. tax regime - UTII. This is the most favorable taxation system for outlets selling clothes with an area of ​​\u200b\u200bno more than 150 m2. UTII exempts from the need to apply (calculations with buyers can be made using a sales receipt), payment of VAT, income tax and property tax.

5. Preliminary search for suppliers of goods. Where do you plan to shop for clothes? From Russian suppliers, wholesale markets, from foreign manufacturers. It is important to personally visit several potential suppliers, compare prices, evaluate the quality of goods, working conditions, etc. Also at this step, you should decide on the approximate assortment of the outlet.

6. Conclusion of a lease agreement with a shopping center or market. When concluding a lease agreement, carefully study all the clauses of the agreement. In particular, for how long the contract is concluded, at whose expense repairs are made, utility bills are included in the rental price, etc. To conclude an agreement, the administration of the market/shopping center will ask for the following documents: a certificate of registration of an individual entrepreneur, a certificate of tax registration, a passport of an individual, a conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Rights for goods, certificates of conformity (children's clothing) or declarations of conformity for goods.

7. Acquisition and delivery of the first range of goods. When paying with a supplier, carefully check the availability of accompanying documentation for clothing: waybills, invoices, certificates or declarations of conformity for the goods. If any of the documents are missing, you risk losing the goods (confiscation) in the event of a possible inspection by regulatory authorities.

8. Hiring sellers. Coping alone in the clothing trade is not realistic. The business owner, in addition to the process of selling goods, needs to solve all sorts of organizational issues: the search for suppliers, returns of goods, accounting, reporting, settlements with suppliers, etc. There may be very little time left for trading. Therefore, you must attract at least 1-2 sellers. The average salary of one salesperson is $200 + a percentage of daily sales. An employment contract is concluded with each accepted seller. Also, each seller should issue a medical book (simplified form) - clothing trade, by law, requires such a document.

After accepting the first seller, the owner of the outlet should register with non-budgetary funds as an employer (Pension Fund and Social Insurance Fund). For his sellers, the entrepreneur is obliged to pay monthly insurance premiums in the amount of 30% of wages.

In some life situations, such a problem arises when there are not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will be made in China, as their cost is less than that of other producing countries. The advantage of such a sale is that there is no need to invest your money, since the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

  1. Personal items that have become unnecessary for any reason.
  2. You can buy various products and resell them, receiving interest from the sale.
  3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

  • Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
  • You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large amount, which to an ordinary layman will seem like a trinket that has no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

  1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
  2. Various products used at home and in offices.
  3. Real estate and cars.
  4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.