Open beer. How to open a draft beer store: the subtleties and main points of organizing a beer business

The volume of beer consumption by the population ensures the interest of entrepreneurs in how to open a beer outlet from scratch and how much does it cost? The answer to this question is in the material below.

Seasonality and business fundamentals

To open your own beer point, you need to understand which assortment will be in maximum demand, for which a simple survey among drink consumers will be enough. Two conclusions can be drawn from the collected information:

1. Customers prefer beer on tap, arguing that it tastes much better than bottled beer of the same brand.
2. Unpasteurized “live” beer is in great demand, which is considered by many to be a more fashionable and healthy drink.

Thus, one should focus one's efforts primarily on trade in draft beer, not bottled beer. In this case, the potential income will be higher.

The beer trading business itself has a distinct seasonal connotation. During the summer period, the volume of sales increases significantly. As practice shows, the profit of a beer outlet increases by almost one and a half times. The maximum revenue can reach 5 million rubles per month.

The peak of sales falls on weekends, and on weekdays volumes drop significantly. All this must be taken into account when forming the product range. Also, do not forget about the trade in various snacks.

In the winter months, the beer point will practically not bring income and, as a maximum, will only allow you to recoup the costs of its maintenance. Many recommend simply closing the store for this period. The greatest expediency is the opening of a new beer outlet at the beginning of summer, which will allow you to gain some kind of permanent audience.

Preparation

At the first stage, it will be necessary to prepare a business plan, which contains the opening and development strategy, the format of the institution and the initial costs, including the costs of equipment and the initial purchase. Next, a legal entity is opened and a package of permits is issued. Upon completion, all that remains is to find a place and conclude a lease agreement.

The volume of purchase should be selected in such a way that all the beer is sold out before its expiration date. Over time, the owner of the establishment will have a complete picture of how much and what kind of beer he should buy in the first place.

Separately, it should be noted that there are all kinds of snacks in the assortment - they help to increase the average bill for a purchase several times.

For start-up businessmen, there is the option of opening a franchise - this will help save some money and shift the share of worries and responsibilities to a business partner. A well-known name and logo will help attract the first customers to the business in the shortest possible time.

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What documents are needed to open?

To open your business completely legally, you will need to register it with the tax office. At this stage, you will need to choose the form of the enterprise - IP or LLC. The majority resorts to the latter option, since changes in the legislation are increasingly increasing the requirements for individual entrepreneurs involved in the sale of alcoholic products. As an example, one can note at least the mandatory introduction of sales accounting systems, as well as a more complex declaration of income.

In the case of an LLC, it is quite possible to use a simplified taxation system, it will save you several things at once, including VAT, income and property taxes.

In addition to registering a legal entity, it will be necessary to conclude agreements with all employees, an agreement for renting premises, for maintaining a cash register, and also obtaining a number of permits: from the local administration and from regulatory organizations.

The main law in the region is Federal Law No. 218, which since the summer of 2011 has tightened the requirements for the sale of alcoholic beverages. For example, it categorically prohibits the sale on the territories of schools, markets, stops, train stations and in a number of other places.

There is also a positive point: he allowed the sale of alcohol, including individual entrepreneurs. Another law regulates the opening hours of beer outlets: from 8 to 22. The sale of alcohol through stalls and kiosks is strictly prohibited.

Choosing a store location

A competent choice of a place for is one of the keys to the success of this business. The best option is sleeping areas. They are densely populated, local residents will certainly become regular customers.

Another good option is the proximity to the market, it is no less profitable to put a shop near a large shopping center or with a major transport interchange.

It is better to immediately reject options less than 50 square meters. One installation of a bar counter, the necessary equipment and a service area will take up more space, not to mention a warehouse. Among the requirements of controlling organizations is also a mandatory toilet for visitors.

The place must be comfortable for visitors. The showcase is installed in such a way that during the influx of customers everyone has access.

An important point is the requirements of regulatory authorities, that is, SES and the fire service. The attention of the first service is attracted by food and drinks, the second - the presence of gas cylinders that can explode in case of illiterate operation.

Organizational matters

At the start of a business, it is most profitable to establish cooperation with large suppliers, as this will allow you to manage your purchases as flexibly as possible. Unfortunately, the price in this case will be slightly higher than when buying directly from the factory.

Cooperation with the manufacturing plant has its own nuances. Most often, you will need to buy a certain minimum batch, which not all entrepreneurs can afford at the start. However, the prices are much lower and there is a chance to get various additional bonuses - branded paraphernalia, glasses, etc., which can then be used to decorate your own establishment.

There are two options regarding equipment - it can be purchased or rented. The second option is attractive because of the savings in funds that can be invested in the development of the business, and the savings in the long term speak in favor of the first.

At the start, you will need to supply about 20-25 beer taps, but over time, their number will decrease - unpopular varieties will leave. In a year, their number will be reduced to 15 (this is quite enough for profitability). The last number, according to experts, is optimal. Beer dispensing equipment degrades over time, so for a quick replacement, you always need to keep a couple of sets in stock.

The market average mark-up per liter of beer ranges from 50 to 100%, depending on the brand, price and popularity. It is impossible to give any exact recommendations, since people's preferences are highly dependent on the region of work.

Accounting

One of the innovations in the legislation was the mandatory accounting in draft beer stores. Today, there are several options for automatic computer systems on the market. Some prefer to install one of them already at the start, while others beat off the initial costs first and then improve the sales process after that.

Such systems not only take into account all transactions, but also calculate income and expenses, form loyalty programs, if any. The most interesting offers on the market are represented by solutions from TapVisor, MiniSoft, etc.

Decor

The design of a beer point is one of the keys to the success of a business, so it must be approached with all possible responsibility. Even for the smallest shops, it is recommended to create at least a minimal atmosphere.

Then customers will eventually become regular customers. Remember that today there are already a lot of similar shops, so you need to stand out from them with something. It is in this case that the interior decoration, paraphernalia and atmosphere sometimes play a key role.

It is completely pointless to advertise in print media, as it will cost a lot and will not be able to attract a large number of new customers.

Instead, it makes sense to focus on outdoor advertising - it should be bright, noticeable from afar. A good result is the placement of banners and signs. It is important to choose the right name for such a store, it should be not only original, but also quickly remembered.

In terms of discounts. Some entrepreneurs recommend giving away discount cards to every visitor, while others fear that this will cause profits to drop too much during the winter. Decides everything balance between these extremes.

Video: how to open a point with beer?

Business plan

The following amount of money will be required to open:

To reach profitability, daily revenue should be at least 10 thousand rubles per month. The amount is quite achievable even for beginner entrepreneurs. The prices in the table are approximate, how much it costs to open your own business, it depends on the region, you may need significantly more money.

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Organize your own business and start working for yourself, dreams of almost every person. Many aspiring entrepreneurs are wondering where to find a profitable business idea, how to make money quickly and how to achieve a stable income.

It is no secret that the entertainment business is profitable and does not lose popularity even in times of crisis. Therefore, in today's article, I want to propose for consideration the idea of ​​​​opening a beer bar from scratch. We will talk about how much it costs to open such an institution, what is its profitability and payback period?

Where to start opening a beer bar?

To begin with, it is necessary to define the concept. A beer bar is a themed entertainment venue for lovers of a fresh intoxicating drink. In this cafe, visitors can try different types of beer and have fun in the company of like-minded people. As a rule, sports competitions (football, basketball, hockey, etc.) are broadcast in such establishments.

Institution format

Before you start implementing the idea, you should decide on the concept of the institution.

Stationary beer bar

Such an institution is somewhat reminiscent of which, we discussed in detail in a previous article. This place, as a rule, has a separate entrance, but can also be located on the territory of a supermarket or shopping center. Usually, such an establishment offers customers a wide range of drinks (various types of beer), comfortable accommodation and good service. Everyone can enjoy their favorite intoxicating drink.

Mobile beer tent

As a rule, such establishments can be seen in the warm season on the busy streets of the city. Summer tents come in different sizes, there are also very large ones that can accommodate about 100 people at a time. Such establishments are good because they are located on the street, this attracts more customers, because people have the opportunity to buy a drink and drink it on the spot at a table or take it with them.

Decide for yourself which format of the institution to choose, while taking into account your financial capabilities. Naturally, opening a themed beer bar will cost you more than opening a summer tent.

Business registration

The beer business, like any other type of activity, is subject to registration with the legal authorities. Therefore, in order not to have problems with the sanitary and fire service in the future, follow all the rules and requirements for opening a beer bar from scratch.

To begin with, you should decide on the form of activity. Alternatively, you can choose to register as an LLC or sole proprietorship.

Beer license

Beer is a low-alcohol drink that is currently not subject to licensing. Thus, the process of opening a beer bar is much simpler than, where a license for the sale of alcoholic beverages is already required.

Required package of documents:

• Certificate confirming the state registration of the enterprise (LLC or individual entrepreneur);
• Lease agreement for the premises on the territory of which the beer bar will be located;
• Permits from Rospotrebnadzor and the Sanitary and Epidemiological Service. It is worth noting that the premises, equipment and cooking process must meet current standards. Also, all employees of the institution must have medical books on passing a medical examination;
• Permission from the fire service on the compliance of the premises with all fire safety standards;
• Menu agreed with Rospotrebnadzor;
• Production control program for a point selling beer;
• Garbage collection agreement, dry cleaning agreement, etc.;
• Internal documentation.

Only if you have all the documents, you can start work on opening your outlet. Do not forget that specialized authorities, such as the sanitary-epidemiological and fire service, monitor compliance with these rules.

Choosing the location of the beer bar

As noted above, for starters, it is worth deciding on the format of the institution. It is important to understand what you want to open: a themed bar or a summer cafe.

The location of the beer bar is of great importance, attendance and, accordingly, profit depend on it. Therefore, do not neglect such an important point.

Where is the best place to open a summer cafe?

A mobile beer tent is best placed in the central part of the city, in the most passable and crowded places. Therefore, look for a place near the station, in the city center or even in a densely populated residential area. It is important that there are no competitors nearby, otherwise the attendance of the institution will be many times worse.

Beer pub. It is desirable to open a thematic institution in shopping centers or supermarkets. You can, of course, rent a separate room, but this is a more expensive business, in addition, you will have to invest solid money in advertising. And in the case of placing a beer bar on the territory of a large shopping center, you will get customers in a short time with virtually no advertising and PR. It will be quite enough only a bright sign and an originally designed interior.

Restaurant interior

A beer bar is a universal institution that is visited by different people, from businessmen to students. They are united by their passion for high-quality beer, thematic interior and the possibility of having fun. Therefore, the interior should correspond and have, express the whole essence of the institution.

Furniture. Minimalism and simplicity are welcomed. Expensive soft sofas will look out of place in a beer bar, instead of them it is better to put strong wooden chairs or benches and the same massive tables.

Dishes. No need to serve dishes in porcelain plates and crystal glasses. In a beer bar, it is appropriate to use massive beer glasses and strong utensils that do not break.

Range

Gone are the days when beer bars offered their customers exclusively bottled drinks. In order to stand out from the general mass of similar establishments, you should carefully draw up an assortment. It is very important that the menu contains quality sorts of live beer on tap.

Therefore, you will either have to conclude contracts for the supply of drinks, or where quality products will be produced. What is more profitable, decide for yourself. At the initial stage, you can only sell beer, but in the future, if possible, it is still desirable to open your own brewery, thereby reducing the cost of the drink, but at the same time maintaining its quality.

Beer snacks. In the beer bar, you can offer your customers both standard snacks: sandwiches, chips, nuts, croutons, dried fish, as well as hot dishes that go well with beer, such as pizza.

Choosing staff

A beer bar is a place where not everyone can work. There is no face control in such establishments, the contingent is different, so any situation is possible. Hire stress-resistant people with experience.

To work in a beer bar, you will need the same employees:

• Administrator;
• Accountant;
• Bartender - 2 people, to work in shifts;
• Cook;
• Waiters - at least 4 people;
• Cleaning woman;
• Security guard.

Be sure to hire a good security guard who will ensure order in the institution, otherwise you may incur quite serious losses, because customers are different and no one is immune from non-standard situations.

The beer bar business plan includes the following costs:

1. Registration of documents. At this stage, you can save money and independently collect and issue all permits for activities, or leave this case to an experienced lawyer, who, of course, will have to pay;
2. Rental and renovation of premises. The rental price will depend on the condition and area of ​​the premises, as well as on its location;
3. Purchase of equipment (furniture, refrigerators, bar counter, shop windows, kitchen utensils, cash registers, etc.);
4. Purchase of products. A beer bar is a themed establishment, so it should have a wide range of different beers and snacks to go with it. You can set up your own production or enter into contracts for the supply of drinks with local breweries.
5. Staff salaries. It depends on the region and prices for the provision of similar services;
6. Monthly payment of utility bills and taxes;

Nowadays, the most demanded source of income is trade. If you are interested in starting your own business, consider options related to the trading area. One of them is the opening of a beer shop. Developing your own business related to the sale of beer is an excellent investment that pays off in the shortest possible time.

It was beer that became the most popular low-alcohol drink in Russia. To open a beer shop, carefully plan your business plan and get down to business. In a few months you will be pleasantly surprised by the result. Consider a step-by-step guide on the territory of Moscow and the Moscow region.

Assortment and seasonality of the beer business

First you need to decide what type of beer will be in demand. Based on the consumer survey, the following conclusions can be drawn:

• beer of the same brand, which is sold in bottles and on tap, has different taste qualities (customers say that draft beer always tastes better);
• “Live” non-pasteurized beer is perceived by the consumer as a more fashionable and even healthy drink.

The above statements of buyers convince that the sale of draft beer is more profitable and prestigious (compared to the sale of bottled beer).

The season for selling beer is the summer period, since the revenue during this period is on average 30-40% higher. In the summer season, the maximum revenue is about 500,000 rubles. Sales volumes during the week also differ: from Monday to Wednesday, demand is minimal, and on weekends - maximum. This factor must be taken into account when forming the assortment and purchasing goods. It is necessary to diversify the assortment with various snacks (salted nuts, chips, fish).

The work of a beer shop during the winter period may be limited to covering the costs of renting a room and staff salaries. In cases where the profitability of the store drops sharply, it is advisable to close it for a while. Therefore, if you are starting your business from scratch, opening a store will be appropriate on the eve of summer. Thus, you will be able to cover the initial costs and investments, as well as develop a permanent audience of buyers in the shortest possible time (2-3 months).

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Premises and equipment for a beer shop

There are several options for the location of the beer point:

• renting a point in a supermarket or grocery store (pros: low rent, good traffic; cons: competition with store beer);
• renting a separate store (pluses: own premises; minuses: high rent);
• own stall (pros: no monthly rental costs, low cost of a stall; cons: dependence on the weather, as bad weather conditions limit drinking beer on the racks).

An ideal beer shop should offer the customer from 20 to 24 beers, have beer drinking stands and a toilet. The recommended floor space is 40 sq. m, of which 15-25 sq. m will belong to the shopping area. The cost of renting such premises in Moscow will be 100-150 thousand rubles per month.

For a novice entrepreneur, the easiest way to provide the store with the necessary equipment is to conclude an agreement with a supplier of the same brand. In this case, the distributor will offer favorable terms of cooperation and provide equipment and promotional materials.

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Beer point documentation

The owner of the future beer shop needs to register as an individual entrepreneur, register a cash register and conclude a lease agreement for the premises. Then you should draw up and receive a package of documents, including:

• permits of the local administration;
• the conclusion of RosPotrebNadzor;
• conclusion of the SES;
• conclusion of the fire inspection;
• employment contracts for staff.

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Recruitment and advertising

For a beer store, the maintenance staff should include two sales assistants who work in shifts and a cleaner. The functions of an accountant can be provided by the store owner. Sellers must fulfill the following responsibilities:

• serve customers;
• monitor the quality of beer;
• maintain cleanliness of containers and equipment;
• flush hoses daily;
• keep records of the volumes of sold beer and its residues (to avoid theft).

A small advertising campaign will be enough. To do this, make a large bright sign and install an advertising pillar on a passable street. Before the opening of the store, you can distribute flyers that will indicate the date of opening and the conditions for the promotion (for example, the bearer of an advertising coupon will be given a 10% discount on the purchase).

Today, beer is the most popular alcoholic drink in Russia. According to Euromonitor International, in 2012, 1019 decaliters of foamy drink were sold in our country for a total of 904 billion rubles. At the same time, there is an increase in demand for draft beer. Consumers like the rich taste of "live" draft beer and the special aesthetics associated with it, reminiscent of the times of the Soviet era. How to open a beer outlet and how much money will you need in the initial stages? This question is asked by many aspiring entrepreneurs, because this type of business is considered very profitable and promising.

Starting capital for opening a point of sale of draft beer - an amount of 400 thousand rubles.

Financial investments can increase significantly if you prefer buying a retail space to renting. It is worth considering the fact that at the initial stage, the best option would still be renting. Rental prices for retail space range from 1000-2000 rubles/sq. m.

The first procedure you need to go through is registration as an individual entrepreneur. The status of an individual entrepreneur is the best option for this business, but if you plan to carry out wholesale sales, registration in the status of a limited liability company is suitable.

Next, you need to obtain permission from the local administration and the territorial department of Rospotrebnadzor for this type of activity, conclude a lease agreement, register a cash register, register with the tax office, and also obtain approval from the sanitary and epidemiological station and the fire inspectorate.

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Your task is to choose a place with good traffic, in a well-visible area, located at a distance of at least 100 m from educational institutions. It is very important how many people can see your sign. The best option would be a residential area, preferably a bedroom. Also, the number of sales is favorably affected by the proximity to recreation parks, beaches, bus stations, student dormitories. In business districts and places with a large concentration of office buildings, a beer outlet may not be profitable. It is worth finding out if there are supermarkets, bars, cafes nearby: this can adversely affect profits.

You can in a separate pavilion, arrange an area for a retail outlet in a grocery store or rent a non-residential premises on the ground floor of the building. Keep in mind that, in addition to the trading floor, you will need space for office and storage space. The optimal size of the outlet is 50 sq. m. If the dimensions are much smaller, you will have to cut the range of goods.

A prerequisite is the presence in the room where draft beer is sold, two exits, a bathroom, as well as alarm security, a safe and a cash register.

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The main costs are the equipment necessary for trading. You will need 200-300 thousand rubles for its purchase. In order to save money, you can buy used equipment. If you wish, you can conclude an agreement with a supplier of a particular brand of draft beer, and then some of the equipment will be provided to you free of charge.

So, the main list of necessary equipment:

Cash machine. (with passport)

Showcase-refrigerator.

Refrigerator.

Gas cylinders.

Gas reducers.

Kegs 50 and 30 l.

Defoamers.

Air conditioner.

The average income in the winter is 150-250 thousand rubles per month; in summer, profit doubles: from 300 thousand rubles a month and more. Therefore, if you want to recoup your business as quickly as possible, we recommend that you schedule the opening of a point for May-June.

The range of products directly depends on the size of the area at your disposal. You can start with 10 varieties of the drink, so that there are varieties of both dark and light draft beers. In addition to the foamy drink, the assortment should include various snacks: snacks, dried fish, cheese, salted nuts. The presence of related products can double the profit.

If you have less than three points, then it is better to make purchases through a distributor. Buying products directly from the consumer plant is beneficial, provided that you buy in bulk. For beer of domestic producers, sellers introduce a mark-up twice, beer of imported brands, as a rule, is sold at a price 30% higher than the purchase price.

A seller selling draft beer must have a sanitary book.

Organizing a point of sale of draft beer is not so troublesome and difficult if you have a small start-up capital and basic knowledge at your disposal. At the initial stages, you or one of your family members can directly engage in trading. But remember that a business needs constant growth to be truly successful, so aim to expand your network and staff accordingly.