* Calculations use average data for Russia

We do not pretend here to be a textbook and comprehensive presentation. Undoubtedly, there are several stages in this business, which it will be useful to know about for a beginner interested in the washing business. First of all, it is necessary to draw up a business plan, analyze it from all points of view, both financial and marketing, and outline the prospects for business development.

For reference: in the USA, it is considered that a business is a family business and it must be started for thirty years. This type of business itself is already about a hundred years old and it is not going to “leave the stage” at all, just like street dirt, of course. The next stage is the design of a car wash and obtaining all kinds of approvals and permits. First of all, you should thoroughly study whether the local population would object to being next to you. It is also useful to enlist the support of local public organizations with influence. Then the actual design work begins ... After you have brushed aside the paper monster, and this will have to "kill" a lot of time and money (see also other materials on our website), you will start building a car wash. The final stage is the actual opening of the car wash. The ceremony is often attended by all local authorities who participated in permitting and approval activities, as well as representatives of future corporate clients. Do not forget about the public figures who supported you - they can wash cars for free ... Thus, opening a car wash is, although it is joyful and honorable, but not at all as important as the previous stages of your work.

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If car washes experience a real customer boom in autumn and spring, as well as warm winters, then in the summer queues are mostly empty. The client goes anywhere to wash his car or does not wash it at all for a long time. The exception is people whose cars are covered with wax and they drive expensive foreign cars. How to get out of the situation when such a car wash brings only a decline? There are several answers. First, lower the price to the limit and diversify the number of services. You need to hold on to the client and then he will hold on to you, feeling your reliability. Secondly, in the summer everyone likes to sit in a cafe. Let a tent with beer and kebabs spread out next to your sink. While people sit and rest, someone will also want to have a washed car. We advise the most enterprising people to open a small eatery so that the profit from it flows into their own pockets. Also a useful thing in the neighborhood is a small auto parts store and even elements of your own car service, preferably on your own property. But this is a separate type of business.

To profitably sell a car wash, you must show the future buyer all the advantages of your business in a particular given location. The equipment at your car wash must be in good working order (otherwise it will be bought only at the price of scrap metal), and it is also desirable to have a valid agreement with the supplier for the maintenance and repair of washing machines. A potential buyer should not have any doubts that his purchase will be worth the money. Bring him your financial documents, and thereby prove that the premises, buildings and territory of the car wash are worth exactly the money that you ask for them, taking into account some wear and tear. There should be no hidden hassles that a buyer may face after purchasing a car wash: for example, a protracted highway repair in the near future, strong competition due to the construction of a car wash from a neighbor car repairer or at a gas station.

The grand opening of the newly built car wash should first take place without an orchestra, but then in the presence of a commission, which includes representatives of the local administration, firefighters, employees of the sanitary and epidemiological station, environmental service, traffic police, etc. In total - 10-15 people together with the customer. They constitute the act of acceptance of the object. After signing the act, it is necessary to notify everyone about the opening of a new car wash and attract the attention of customers. This requires advertising (boards, announcements on local radio, etc.) that will inform potential customers about: the location of the new car wash, its opening hours, basic and additional services, discounts, etc. It is desirable for the compilers of the promotion to come up with something like this to knock the customer off their feet with their offer. For example, apply a credit service system when concluding contracts with individuals or corporate clients

Car wash is a business.

Permits and approvals for the construction of car washes
Enthusiasts of the washing business say with one voice: the most difficult thing in organizing a car wash is obtaining permits. This procedure begins with the submission of a letter of petition addressed to the local chief for the allotment of a plot of land for the construction of car washes. Having received a preliminary "we will consider", a sketch of the project should be prepared, which should then be agreed with: fire inspection, sanitary and epidemiological station, municipal architects. The next step is a letter addressed to the chief city head with all preliminary documents attached to it. A response letter of permission for designing serves as the basis for obtaining an architectural and planning task. After that, the entrepreneur will have to, taking the APL in his hands, agree and develop in 30-40 organizations the technical specifications of the project for water, gas, heat, sewerage, electricity, stormwater, telephone, radio, outdoor lighting. The developed project then passes examinations in: SES, labor protection services, nature protection, fire inspection, architects and state examination. If the project does not pass at least one instance, it will not be accepted. After the approval of the project, an act is drawn up for temporary or permanent ownership of land, land is allocated and a warrant for the construction of the facility is issued. According to the specialists-designers, here they will have to fork out (for the improvement of the city) in an amount equivalent to 25% of the cost of construction. It takes entrepreneurs from one and a half to two years to "go through the throes", starting from the moment of contacting the local administration until the moment the building is built. Usually design institutes for a small fee (5-10%) help to overcome all the difficulties, removing the headache from the customer during the construction of car washes.

car wash room

As in any other type of business, in the car wash business, a lot depends on the choice of location. It's no secret that car washes are ideally placed on the sides of busy highways and large city avenues where cars constantly drive. Many car washes are located at the entrances to the city, at customs and border posts. But too good is not good either. There are times when a car wash located near major transportation hubs suffers from excessive traffic. Potential customers are often just a bummer to wade between four-wheeled friends scurrying back and forth. Practice shows that car washes feel most comfortable at service stations, gas stations and car parks. For those who do not have enough money to build their own building for a car wash, we can recommend renting a suitable room at the ATP. Firstly, with the execution of permits there will be less hassle. Secondly, the location of most motor transport enterprises is familiar to motorists.

Under sinks for cars and minibuses, a room with dimensions of 6x10m is sufficient. The construction of a sink of this size will have to pay approximately $18,000 to $21,000 - $300-350 for each "square". For the construction of a three-post car wash - five to seven times more. For all types of car washes, there are typical well-designed building layouts that take into account both the placement of the necessary equipment and the arrangement of auxiliary and technical premises. A company that offers the construction of turnkey car washes must have several ready-made projects. Design and coordination are usually undertaken by those firms that build the facility as a general contractor. The term for preparing a working draft with approvals from the moment the permit is received is approximately six months - for new construction, for the reconstruction of facilities - the terms are shorter and depend on the specific situation. If the company undertakes the design, this is a guarantee that the car wash will be built without additional costs in addition to the basic estimate and just in time. The turnkey car wash construction period is approximately 2 months.

Business - car wash: the first stage of planning (example)

First of all, you should choose a place where you will be engaged in washing business. For example, it will be near a prestigious neighborhood. You have to estimate the duration of your business (at least 10 years, the Americans are planning for about thirty years) and you can start thinking of business promotion. Your car wash will provide customers with three services: exterior car wash, interior cleaning, and auto parts. Car washes have no competitors who are trying to offer high quality service for a reasonable price. Most try to compete on price. Your car wash's ability to provide high quality service, both in terms of wash and customer service, is based on the ability to find the best employees. Hiring the best employees is very efficient because it reduces the costs associated with turnover, etc. Hiring the best employees means giving them the opportunity to make sure that they are well taken care of by their superiors, and assuring their superiors that they, in turn, take care of their customers. Clients If we have chosen a prestigious microdistrict, then there are three main groups of clients: individual car owners, renters, and local entrepreneurs. The surrounding area is quite wealthy, 40% of the residents earn $10,000 a year. Hence, they have good cars and want them to look good. There are five different car dealerships within a few kilometers. Finally, there are many different local businesses that have company cars and this requires a clean look. Management Your car wash is located in a good location. By the third year, the business will have developed an annual net profit of $48,000.

779 people are studying this business today.

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Profitability calculator for this business

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The army of car owners is constantly and steadily growing. And then the car service multiplies and develops. Including car cleaning services.

Many seek to enter this rather profitable business, but do not know what documents are needed to open a car wash.

How profitable is car washing?

Indeed, it is quite difficult to start this enterprise. You will need to collect a weighty package of permits. So is it worth the pain?

Yes, investments in the business must be rather big, but the profitability of a car wash is also high. Especially if you guess with the location of your business. With a high load, the monthly revenue is about seven or eight thousand dollars. Of course, you will have to deduct the cost of rent, electricity, technical needs and salaries of employees, but even then you still have a good net profit on hand.

We select a good place

So, what does it take to open a car wash? First, decide on the location of the future enterprise. When choosing a suitable site, consider the patency of the place. It is good to settle down next to a gas station, not far from a densely populated area. It's great to be on a busy motorway, from which convenient access roads will lead to you. Then your clients will show up very soon, even without special promotion.

But keep in mind that the requirements for opening a car wash clearly limit the distance to residential buildings. Your enterprise should be located at a distance of 70 meters from them. If you violate this sanitary norm, you will not be able to obtain permission to launch.

For the plot of land you like, you need to draw up a lease agreement. Here we are faced with the first difficulties that relate to the question of what documents are needed to open a car wash.

Often, in order to conclude a contract, it is necessary to obtain permission from the municipality. To do this, go to the local administration and submit an application, where you indicate the location of the land on which you intend to place your business.

We draw up a project

To make it easier to obtain all permits, it is necessary to develop a project. In it, outline the territory, take into account local geography, indicate the plan of the building. The project also reflects the location of the equipment, its characteristics. Calculate the energy capacities necessary for the functioning. Reflect the plan of treatment facilities.

This is due to the fact that the project is accompanied by a detailed estimate. It covers almost everything:

• materials from which the walls will be built, the foundation;
• finishing facilities;
• scheme of engineering communications;
• equipment and certificates for it;
• building configuration and more.

Where does the project need to be approved?

You will have to take the project to the construction committee. They will carefully study your preliminary layout, assess the location of drains and purification collectors.

You should be prepared for the fact that at the same time you can clarify the traffic pattern, the availability of footpaths, driveways, parking spaces.

In addition to the documents for opening a car wash, which you will receive from the construction committee, you will most likely need an opinion from environmentalists. They will issue a verdict on the safety of your enterprise for the environment.

Inspectors pay special attention to the scheme of treatment facilities and the presence of a caisson. The latter is responsible for the treatment of used water. Without it, you will not get the coveted conciliatory resolution.

Permission will also be required from the fire department. In addition, you need to draw up two contracts. The first is for the use of electrical networks. The second - with the local water utility for the purchase of water and its disposal.

What other documents are needed to open a car wash? You need to sign a permit in the SES.

Sanitary and epidemiological service

Coordination of their activities with the SES is mandatory. And although the list of “papers” may vary in different municipalities, an expert opinion from the sanitary inspection is needed everywhere. Representatives of the commission will study the documentation on the organization of work processes at the car wash and make their resolution.

All this is aimed at eliminating the risk factor. Opening a car wash involves waste. Dirt, chemicals, oil residues, waste water - all this gets into the treatment facilities and poses a direct threat to the health of citizens. Therefore, you need to be responsible and not violate the safety requirements of the facility.

In order not to have problems with sanitary doctors and environmentalists in the future, solve the problem with waste disposal in advance. To do this, conclude an appropriate agreement with an enterprise that provides such services.

Registering an enterprise

In addition to an extensive package of conciliatory and permitting documents for opening a car wash, you need to take care of registering your business.

This procedure includes registering your business as an individual entrepreneur (individual entrepreneur) or LLC (limited liability company). The first one is much easier to do. But the registration of an LLC will require additional financial investments.

By the way, registration is accompanied by obtaining permission from Rospotrebnadzor for the provision of car washing services. This is where all those documents that you carefully collected will come in handy.

After that, do not forget to contact the tax office. You need to register and decide on the tax system.

Since you will have various units at the facility, the equipment, as mentioned above, must have certificates. In the list of what documents are needed to open a car wash, you can include papers on the cash register.

How to collect the necessary package of documents

You have already realized that you will have to visit many instances before you get the right to start working.

Let's summarize. So we need:

• documents on registration of an individual entrepreneur (LLC) and tax registration;
• a lease agreement for a land plot selected and approved by the municipality;
• contract for connection to electric networks;
• contract for connection to water networks;
• agreement on waste removal and disposal;
• conclusion of SES, ecologists, firefighters;
• coordination with the construction committee, architects;
• certificates for all equipment used in the washing process.

If you find it difficult to independently go through all the steps necessary to collect the volume of documents that you need to open a car wash, then you should find a company that would help with appeals to the authorities. Competent lawyers will tell you how to properly draw up contracts, where and how to get the necessary permits.

How to open a car wash in your city and prosper

Every year the number of cars on the roads of Russia is only growing. For potential entrepreneurs, this is a great chance to open their own business, which will bring a stable and very high profit.

In particular, one of the most interesting areas is opening your own car wash. And here there are two ways. The first is to make a car wash business plan with calculations on your own or buy a ready-made car wash business.

What does it take to open a car wash?

The financial side of the issue

To open a car wash, it is advisable to get a loan of 3.5-5 million rubles. The payback of such a business is two years.

The average monthly income is from 500 thousand rubles. The repayment of interest is carried out from the moment the point is opened. The average interest rate on a loan is about 14-16% per annum.

Purpose

Car washing is one of the most popular service areas. The main activity is cleaning and washing cars with the help of special chemicals.

The main client base of the institution is the owners of personal and official cars. In addition, drivers of buses and service vehicles can act as visitors.

Types of car washes

Today, there are several main types:

1. Manual. This is the simplest and most budget option. Here, the car is treated with the help of special washcloths, water and car shampoo.

In fact, we are talking about contact washing. The advantage of this method is minimal costs (you can save on expensive equipment) and maximum body cleaning efficiency (a good worker is unlikely to miss dirty places, unlike automatic devices).

The disadvantage is a high risk of damaging the car's paint and a long service time. But there will always be visitors to such a car wash. It's easy to explain - one of the main attracting factors is the price.

2. Brush. Here we are talking about contact washing, but without the participation of personnel. The main work is carried out by special installations for washing.

In this case, the processing takes place in several stages. First, the machine is doused with water under high pressure. Further, special rotating brushes are taken to work (they effectively clean the car from dirt). Well, at the last stage, the body is covered with protective wax and dried.

The advantages of such a business are savings on staff and high quality cleaning. Disadvantages - the need for the cost of specialized equipment. The average cost of a brush car wash is from a million rubles.

3. Contactless. In recent years, enjoys the greatest popularity. Its feature is the absence of contact with the car body - all the work is done by a special active foam.

First, the surface is treated with plain water. After that, a special foam is applied, and then the dirt is separated from the car body. At the final stage, the foam is washed off under pressure.

A big advantage of such a sink is the most careful care of the paintwork. Consequently, owners of new and expensive cars will be frequent visitors.

How to open a self-service car wash in your area and succeed

4. Dry. In this type of car wash, the main active ingredient is a shampoo polish. In this case, the processing of the body is done entirely by hand.

The most interesting thing is that water is not needed here, because the components of the shampoo do their job perfectly - they are able to soften and eliminate any pollution.

The advantage of dry cleaning is a perfect surface finish and minimal equipment costs. The disadvantage is that it is more difficult to find qualified specialists who are ready to perform such work with high quality.

5. Automatic washing can be of two types - portal and conveyor. In the first case, the car stands still, and special washing equipment moves along the body.

In the second, a special conveyor carries the car through the washing arches. At the same time, a complete washing, cleaning of the wheels, the bottom of the car, drying it, and so on is carried out.

If we consider these two types of washing, then a conveyor-type car wash looks more preferable. Its plus is the ability to service a large volume of vehicles.

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6. Mobile car wash- the most economical option. It is enough to purchase special equipment and that's it. If the customer needs to wash the car, he dials the phone number and places an order.

In this case, the cleaning process takes place at the parking lot of the vehicle.
The most popular sinks with high performance. The average time for servicing one car is about 15-20 minutes.

The best option is to buy a tunnel or portal car wash that can wash several dozen cars per hour. The main plus is the unit costs for equipment and savings on the wages of employees.

Another good option is stationary car washes with a large list of services (more on that below). Here the main emphasis is on the quality of service and comfort.

In such establishments, primary processing can be carried out using manual equipment. Polishing is often done by hand. At the same time, the whole process of work is controlled by a specialist.

Table number 1. Potential of consumers of car wash services in Russia

The cost of opening a car wash and preparatory work

Services

When compiling a business plan for a car wash, you must consider the range of services provided. These include cleaning the engine compartment, washing and polishing the body, dry and wet cleaning, dry cleaning of the interior, washing rugs, and so on.

Right next to the sink, you can open a small cafe with a capacity of 15-20 people or make a relaxation room for customers with soft sofas and a large TV.

Premises and location

For the fastest return on investment in the business, the most correct solution would be a device prefabricated car wash building– designer of full factory readiness

If there are no funds to build your own premises, then you will have to rent a suitable premises. The advantages of this method are that you do not need to distract or find funds for its construction, but there are a lot of negative aspects of renting a car wash.

It is not possible to install a car wash everywhere - there are strict sanitary standards that will have to be met. The average cost of building a car wash (plus all approvals) is more than 2 million rubles. In this case, it is much easier to buy a ready-made car wash business.

The best place for business is on major highways, at the entrance to the city, at the transition between the industrial and residential areas. A good option is to open a car wash near stationary traffic police posts.

But be careful. If you organize a business at the entrance to the city (provided that the route is normal), then you can not count on a large flow of customers.

Documents and requirements

Once the location issue is resolved, you can collect documents for the car wash. Here you will need good from environmentalists, state expertise, SES and traffic police. The processing time for all documents is about 2-3 weeks. Average expenses - from 60-80 thousand rubles.

It is better to entrust designing to one company, which should take into account all issues, up to the summing up of communications - water, electricity, sewerage, and so on.

On average, a stationary car wash occupies an area of ​​​​about 100-150 square meters, with the expectation that it will have several posts, a lounge, a bathroom and other premises.

If you want to save money, a car wash can be built on the basis of an existing service center, taxi fleet or service station.

If you do not have a large amount on hand, then the best option is to rent ready-made premises. In this case, the costs will be from 60 thousand rubles per month (here a lot depends on the arrangement, location, availability of communications, and so on).

We draw up a business plan for a car wash with calculations

On the Internet, you can find many different opinions about the need to create your own business plan for any new business. Including the business of opening a car wash.

A business plan is essential in any case. This is a prerequisite if you are new to business and do not want to immediately burn out and, as they say, fly into the pipe.

Without a business plan, it will be very difficult, especially at the start. In order not to spend a lot of money on creating your business plan, you can buy an inexpensive template and rework it to fit your business:

Staff

One of the main problems is the search for qualified personnel. The work of a car wash can hardly be called simple, so the payment should be appropriate.

The average salary of an employee is from 15-20 thousand rubles. To attract a true professional, wages can be increased to the level of 30-35 thousand rubles.

The number of staff depends on the number of posts and the availability of additional services (for example, a cafeteria). With an average load and two or three posts, 9-12 people are enough, which must be distributed over three shifts. Washers, a bartender (if there is a cafeteria), 1-2 cleaners and a cashier will be required.

Average labor costs - from 150 thousand rubles per month.

How to open a successful car wash

Equipment

This item of expenditure largely depends on the type of sink you choose. For example, a mobile car wash (excluding other expenses) will cost from 1-1.5 million rubles.

For the arrangement of a stationary sink (subject to contact washing), the costs will be less - from 500 thousand rubles.

Of the equipment for stationary washing, you may need a piston compressor, a steam generator, a treatment plant, detergents, vacuum cleaners, special clothing, soft suede, polishes, and so on.

Advertising

No one will know about a new business without appropriate advertising. Therefore, when drawing up a business plan for a car wash, you must take into account this expense item.

This may require advertising on the radio and in public places. In addition, it is worth spending money on organizing beautiful booklets and installing banners near the road. To attract customers, you can make discounts for first visitors and regular customers.

Table number 2. Regional structure of competition by districts of the Russian Federation

Profit

The work of a car wash should be around the clock. With two posts, you can service from 70 cars per day and from 2100 per month.

The average profit is from 700 thousand rubles. When organizing a mobile car wash with a larger “throughput” capacity, income can be higher - from a million rubles.

Results

• General expenses for organizing a business - from 3.5 million rubles;
• Registration costs - from 60 thousand rubles;
• Equipment costs - from 500 thousand rubles;
• Other expenses (installation, landscaping, room decoration, water supply, and so on) - from 300 thousand rubles;
• Salary - from 150 thousand rubles per month;
• Room rental - from 60 thousand rubles per month;
• Other expenses - from 20 thousand rubles per month;
• Net profit - from 300 thousand rubles per month.

Conclusion

Opening a car wash is a very profitable type of business that can pay for itself within 1-2 years. But before starting a project, be sure to draw up a business plan and try to take into account all potential costs. Good luck.

Good afternoon, dear readers! Probably, each of you paid attention to the fact that the number of cars on the roads is increasing from year to year. Despite a significant downturn in the economy, the high cost of gasoline, a catastrophic shortage of parking spaces and regular traffic jams. As you know, any situation can be turned to your advantage. The expansion of the motor transport market entails an increase in demand for related products and services. Therefore, today we will discuss how to open a car wash!

Indeed, if demand increases, then it is necessary, without wasting time, to create an offer. Many car owners are very sensitive to their vehicle, so they are always looking for the best for the "iron horse". They are willing to go further and pay more for a quality service.

Car washes are also a highly profitable business. The average profitability index fluctuates around the value of 50%. Agree, it's not bad! For those who do not know, we explain: in each ruble received from clients, half is income, and the other half is overhead. But we'll talk about numbers later. Today we have prepared a step-by-step guide for beginner entrepreneurs! Thanks to her, you can open a car wash from scratch.

Preparations: a good start is half done!

Before you open a business, you need to carefully consider the details. Right now it is important to collect as much information as possible about what car washes are and fill in the gaps in knowledge in the field of elementary accounting, because you need to be able not only to earn money, but also to count correctly. There is a lot of information on the net about this.

If you need to draw up a business plan to find investors, then the article will help you do it quickly and correctly!

Choosing the type of car wash: in all seriousness!

In addition, you need to decide on such nuances: in which area of ​​​​the city to open, whether you can afford to buy a room or have to rent, where to look for staff, people with what level of income you would like to see as your customers, and also what type of car wash to open.

Option 1. Traditional washing.

This is the most popular and widespread type in Russia. We are talking about a standard set: a washer, sponges, mops, shampoo and half an hour of time. The advantages are obvious - relatively low cost of the service, high popularity among the population and, as a result, a quick payback.

Option 2. Automatic touchless car wash.

No brushes, no sponges, no washer. Dirt is washed off with a strong stream of water, then an active foam is applied, which is washed away by another stream of water. The process is completed by coating with a protective polish. Advantages: washing speed, average cost, minimal damage to the paintwork. BUT! Opening such a car wash in Russia is not a good idea. The fact is that they are simply not able to qualitatively wash off the dirt that accumulates on cars in the autumn-winter period.

Option 3. Automatic contact washing.

This type of car wash is similar to the previous one. First, pressurized water is supplied, then active foam and then water again. The difference is that they are additionally equipped with automatic brushes that clean the dirt from the machine. At the end of the wash, wax is applied, after which the machine is dried. Advantages: washing speed, quick payback. The only significant drawback is that opening an automatic car wash is expensive!

Option 4. Self-service dry car wash.

How to open a car wash that allows the owner of the car to participate in the process, and at the same time be sure that the paintwork will remain in perfect condition. Consider dry cleaning. The car is treated with a special shampoo-polish, which softens the dirt, after which it is very easy to remove. Advantages: the coating is not damaged, great for winter (seals on the car will not freeze or tear when you try to open the doors). Disadvantages: dry washing will not cope with heavy pollution and washing the bottom, wheel arches, disks.

Option 5. Self-service car wash (standard).

This type is good because you do not need to hire car washers and pay them wages. It is enough to hire one person and put him at the checkout (if you wish, you can do it yourself). The owner of the car buys tokens with which he pays for the equipment used, and washes the car himself. Advantages: minimal staff costs, speed. Cons: Equipment is expensive.

Option 6. Modular car wash.

A sink is called modular, which is mounted from special panels. Assembly takes about 10 days. Advantages: can be disassembled and reassembled in a new place, pays for itself quickly, it is easy to obtain the necessary permits. Disadvantages: high cost (about 1.5 million rubles).

Option 7. Washing for trucks.

Opening a car wash from scratch for trucks is quite profitable. The key to success is that you need to choose the right place! Since truckers will be the main customers, the car wash should be located in the immediate vicinity of their parking lots. Then you will have plenty of customers and the sink will quickly pay off. Naturally, in this case we are talking about traditional washing with water. Advantages: fast payback. Cons: Difficult to find a suitable location.

What type of car wash should you choose? This question cannot be answered unambiguously. Some entrepreneurs have experience, capital, connections, knowledge behind them, others have one thing or nothing at all. Everyone's starting conditions are different. We decided to create an instruction for beginners, so we will give this tip: start simple - open a standard (traditional) car wash!

Market research: always - to learn, everything - to know! The more you learn, the stronger you become!

After the choice in favor of one of the types is made, it is worth collecting as much information as possible about the market segment in which you are going to work. Simply put, it's time to visit the competition. Why is it important? Because you can learn a lot, identify the strengths and weaknesses of the "enemy" in order to use both in your activities. So, you should definitely know:

• the average cost of the service in the locality, as well as its cost from direct competitors, that is, at those car washes that are located in the same area in which you would like to open yours,
• What equipment do competitors use?
• what additional services they provide (tire blackening, engine washing, waxing, and so on),
• features of service promotion (advertising, loyalty programs, promotions, discounts).

Gather as much information as possible, both about the shortcomings and the advantages. And so and other information is of great value. Knowing your strengths, you will learn and strive for more, and knowing your weaknesses, you will understand how to compete!

How to open a car wash: concept development or get out of the gray mass!

At this stage, you need to summarize and draw conclusions from the information collected. Any business does not begin with paperwork, construction and investment. It starts with an idea! And it is desirable that this idea be unique! Of course, doing something completely unique when it comes to a car wash will not work, but it is quite possible to create your own style and stand out from the crowd.

You must decide on:

• the number of boxes for washing cars,
• price segment,
• TM equipment,
• car wash name
• mode of operation
• the number of employees
• service promotion,
• basic services
• additional services
• comfort of car owners,
• purchase/lease of land,
• construction/rental of premises,
• own "chip".

The task is not easy! Although this is only the first step, it is perhaps the most important. A novice entrepreneur must think through everything to the smallest detail! This is the only way to “survive” in the face of fierce competition.

To make it clear: a “trick” is the very thing that will make your business stand out from the gray mass. For example, why not start actively promoting your services to corporate clients. That is, to agree with large companies (which usually have their own fleet) on cooperation. It turns out that your car wash will serve not only private customers, but also businesses! It's very beneficial! You need to find the phone numbers of large companies whose office is located nearby, and offer their services. Verbal agreement is important to fix the contract!

Step 2. How much does it cost to open a car wash: the budget for opening and calculating profitability!

There are a lot of options for how to open a washing business, so we will make calculations for:

• traditional car wash for 2 boxes,
• rented premises,
• 12 hours work 7 days a week
• 8 washers who work in shifts (6 hours per day, 2/2), plus 1 cleaner.
• Cost of services:
• Body wash - 300.
• Interior cleaning - 120.
• Waxing - 110.
• Washing wheels - 20.
• Carpet cleaning - 40.
• Blackening wheels - 150.

We calculate the initial investment:

1. Payment of state fees, obtaining permits - 10,000.
2. Purchase of equipment and consumables - 500,000.
3. Repair of the premises - 200,000.
4. Advertising - 100,000.
5. Summing up communications, if necessary - 100,000.

In total, it turns out 810,000 rubles.

Naturally, it is impossible to say exactly how much it costs to open a car wash. Since there are too many variables in this equation: the cost of rent, the presence / absence of communications, the brand of equipment, the number of boxes, and others. But the algorithm for calculating the initial investment remains unchanged.

1. Monthly operating costs (expenses):

• Purchase of consumables - 15,000,
• Salary (8 washers + 1 cleaner at 15,000 each) - 135,000,
• Rent + electricity and water - 60,000,
• Advertising deductions - 20,000.

Total per month: 230,000 rubles.

1. Planned monthly income.

Car wash throughput: 48 cars per day (average 30 minutes per car). The planned level of workload is 80%, that is, 39 cars per day. Each car owner orders a different set of services. The average check is 400. The planned revenue is 15,600 per day, 468,000 per month.

1. Profit before tax is: 468,000 - 230,000 = 238,000.
2. Net profit (for individual entrepreneurs on the simplified taxation system "income"): 238,000 -6% = 210,000.
3. This means that the payback period will be 810,000 / 210,000 = 4 months! A car wash with such parameters pays off faster than any other, which is important for start-up entrepreneurs.
4. Car wash profitability: 210,000 / 468,000*100%=45%. This is a very good indicator, which indicates that each ruble received from customers contains 45 kopecks of net profit.

Based on these figures, the entrepreneur must conclude whether it is worth opening a car wash. Before making a final decision, three forecasts can be made: pessimistic, realistic and optimistic. This will prepare you for different scenarios.

STEP 3. How to open a car wash: paperwork!

After the approval of the concept, its economic justification and the decision to open a business, it is necessary to start the paperwork. For ease of perception, we divide the bureaucratic process into stages.

Stage 1. Visit to the tax office.

The first step is to submit documents to the Federal Tax Service and open an individual entrepreneur or LLC. For beginners, IP is best, since there are much fewer problems with it: it is fast, simple and easy to understand. And the article will help you understand the nuances.

At the same time, you can apply for the choice of taxation system, if this is not done within a month from the date of registration, then the general taxation system will be automatically applied. It requires knowledge in the field of accounting and tax accounting, as well as filing a fairly large number of reports.

For start-up entrepreneurs, one of the special tax regimes is best suited. A good option is a simplified taxation system, which can be of two types depending on the tax base: STS "income" 6% and STS "income-expenses" 15%. The first option is simpler, 6% is paid from the proceeds, but the second is beneficial for those who have a percentage of expenses in the composition of the proceeds exceeding 60%! For example, in wholesale trade. Important! You need to be able to confirm the expense (have primary documentation: checks, invoices, invoices).

The tax registration process will take no more than 10 working days.

Stage 2. Conclusion of the lease agreement.

At this stage, with registration documents in hand, you can safely go to conclude a lease agreement for the premises. This cannot be done before the official registration. Commercial real estate objects are leased only to individual entrepreneurs or legal entities.

If the entrepreneur decides to buy / rent land and build a car wash from scratch, then the process becomes much more complicated, since it will be necessary to: approve the car wash project in the administration of the settlement, obtain permits from the SES, the traffic police, environmentalists, firefighters and the State Expertise. This process will take 3 weeks at best. Not to mention that the initial investment will be increased many times, and the payback period will reach 2-3 years!

Stage 3. Connection to engineering networks.

This item is needed only for those premises that are not electrified and do not have a water supply system, as well as during the construction of a new building.

Step 4. Purchase of equipment and materials: the best advertisement for any product is its quality!

It will be quite difficult for a beginner to make the right choice from the variety of car wash equipment. Therefore, it is best to order from organizations that specialize in the sale of such equipment. There are three reasons for this:

1. They will prompt the correct set of necessary equipment based on two posts.
2. They will acquaint you in detail with the features of each brand and provide a wide range.
3. Will give a discount for wholesale.

The same company will provide a guarantee for the equipment, and, if necessary, spare parts. Plus, intermediary firms are always very attentive to their customers, as they are interested in long-term cooperation.

If you decide to purchase equipment yourself from different sources, then the main thing to remember is that quality comes first. Savings on equipment will subsequently lead to additional costs, plus lost profits due to the downtime of the post! We have collected five of the best TM equipment for car washes for aspiring entrepreneurs:

1. Portotecnica
2. Karcher
3. Kranzle

These brands can be trusted.

Naturally, the most expensive device is a water purification system for car washes. Do without it, because waste water cannot be drained into the sewer. It needs to be cleaned up and put back into action. After the water is processed, it is handed over to special companies that are engaged in the disposal of industrial waste. Its cost varies from 50,000 to 300,000 rubles.

In addition, you need to purchase:

1. High pressure washer. It should have the status of a professional, because such a model is designed for long-term continuous operation. A great option is Karcher HD 10/21. The cost is 40,000 rubles. We need two for our car wash.
2. Set of nozzles - 2 pcs.
3. Compressor - 1 pc.
4. Vacuum cleaner - 2 pcs.
5. Consumables.

How to open a car wash and attract customers? It is necessary to organize a place for a comfortable waiting for the car, so at this stage it is worth purchasing additionally:

• TV
• Sofa (armchairs)
• Coolers for cold and hot water.

Thanks to this modest set, you can easily organize a waiting area where the client can drink water or coffee.

Step 4. Staff: the profitability of a car wash is directly proportional to the diligence of the washer!

As you know, cadres are everything! This rule also applies to car washes. A good car washer is worth its weight in gold. Since, perhaps, 80% of business success depends on his skills and diligence. Qualities that every car dealer should have:

• friendliness,
• learnability,
• good physical form,
• knowledge of the car (highlights),
• preferably no bad habits.

Good physical shape is a mandatory requirement, because an employee may never sit down during his shift. In the process of washing, almost all muscle groups are actively involved for a long time. Not every man can cope with such a physical load.

Step 6. Opening a car wash from scratch!

When everything is ready, you can arrange a grand opening! Yes, it's solemn! This way you can attract customers. Make a promotion on this day: a half-price car wash or a free fragrance, plus a discount coupon for your next visit, or blackening tires for free. Plenty of options! The main thing is to sound tempting!

A few days before the opening, you can order advertising on the radio! Many drivers come to get discounts, an inexpensive car wash, or just check the level of service and quality at a new car wash. Naturally, on this day, the staff should work for five plus. After all, there is nothing better than word of mouth. The driver who likes the received service will definitely tell his friends, relatives and acquaintances about it.

In the first month of work, you can reduce the price a little! This is considered unfair competition, but all methods are good on the way to the cherished goal! But don't go too low! First, take a loss. Second, customers may react negatively to subsequent price increases.

Now you know how much it costs to open a car wash, and how to do it! But that is not all! We've put together some helpful tips for you from car wash owners.

Tip 1. It is best to rent a car wash space that is initially the most suitable for this business. A prerequisite for the presence of all communications! The construction of a new building and the supply of water and light is a complex and expensive process, so novice entrepreneurs should not take it on. It is better to study all the nuances of the activity first!

Tip 2. Having a waiting area for customers is a must-have. If a driver has a choice between two identical car washes, but one has a seating area and the other does not, guess where he will arrive? Of course, where he will be comfortable!

Tip 3. If you are not confident in your own abilities. If you are afraid that you will not be able to independently promote the services of your car wash, then you should consider opening it under a franchise. How much does it cost to open a car wash this way? It all depends on the company you want to be a part of! Well-known franchise networks: Mobile Wash, Fast and Shine, Lux CarWash.

The number of cars on the country's roads is growing exponentially every year. High traffic intensity on the roads leads not only to accelerated wear of road surfaces, but also to increased pollution of vehicles when operating in such conditions. As a result, the services of car wash stations are in great and constant demand, and they thrive in the fertile field of car service.

If you have to start a car service business from the very beginning, then the most correct decision is to open a car wash. This does not require the presence of highly qualified specialists, you can quickly teach any student to professionally wash cars with the help of special equipment. Boxes are best suited for washing cars and trucks. The success of a car wash business is largely determined by its location.

In order for it to have high permeability, experts recommend considering the following factors when choosing a location:

1. boxes should be located near the carriageway of the track;
2. it is undesirable for another competitor to be nearby;
3. it is desirable that the boxes be installed in a densely populated area, close to large parking lots and garage cooperatives.

If in the future it is planned to expand the business to cover other types of car service, then it is best to immediately start building a capital structure made of brick or concrete slabs. It will be possible to place workshops, a small auto parts store, and a car wash there. However, such a large project will require significant financial investments and take a long time to implement. It will also be difficult to sell it if necessary due to the high cost of real estate.

Mobile car wash

If one is engaged only in washing cars, then capital construction sharply reduces profitability and increases the payback period of the enterprise. Therefore, experienced businessmen recommend that beginners start working by renting premises and equipment. There is a third option, how to open a car wash from scratch, this is the use of prefabricated frames for the installation of indoor boxes. As an object of non-capital construction, such a box will significantly reduce the initial financial investment, significantly simplify and reduce the time for documenting a business and registering it. At the same time, despite the simplicity of the construction of such structures, it is important to fulfill all the regulatory requirements for ensuring safety and working conditions, heating, water supply and sewerage.

When renting, it is necessary to select a room that will require minimal investment in repairs and equipment. It is possible to use a building that previously served similar purposes, but was subsequently converted for some reason. Business promotion takes place gradually and requires a long period of time, so the lease agreement must be drawn up for a long time so that the tenant cannot demand to vacate the premises at the most inopportune moment.

For the efficient operation of the enterprise, it is necessary to have at least two washing places. Taking into account the waiting room for the car, which needs to be occupied with something while washing the car, the required area for deploying a car wash will be at least 130 square meters. A skillfully organized recreation area for a client waiting for the end of the process will ensure the formation of their own permanent clientele, which is the basis for the stable functioning of any business. Therefore, saving in this matter should not be.

The efficiency and continuity of the production process in the question of how to open a car wash from scratch is determined by the reliable provision of water supply and wastewater disposal. Water must be supplied with high pressure and in sufficient quantity. To create the desired pressure, autonomous pumps are used that create additional water pressure. The optimal solution for wastewater disposal is the presence of a central sewerage system. If it is unavailable or prohibited from use by local authorities, a drain pit should be equipped that meets all the requirements of sanitary and epidemiological supervision. All these issues of providing engineering communications should be taken into account when choosing the location of the box and renting it. Under certain conditions, they can become an unsolvable problem or require an unbearable amount of investment.

Experience shows that the vast majority of success (up to 80%) of opening an enterprise depends on a good location (passability). It is considered lucky that it belongs to the first line of objects from the highway. With the right organization of business, it will be much more convenient and faster to unwind here. The standard addition of a car wash with a tire fitting and curing area, as well as a counter with a set of running parts and consumables, is a popular gentleman's set of the most sought-after road services.

Something else useful for you:

Issues of economics and management

The basis of the business plan in the task of how to open a car wash is the profit received. It is calculated approximately from the following provisions:

Video: Turnkey car wash from 650 thousand rubles

• in one day, a car wash with two workplaces can serve from 40 to 50 cars;
• depending on the type of machines and type of cleaning, the average cost of one service is 300 rubles;
• therefore, for the month of receipts at the cash desk will be: 40 mash. x 300 rub. x 30 days = 360.000 rubles;
• when setting the payroll in the amount of 35% of income, the amount of 126,000 rubles / month will be spent on the maintenance of employees;
• payments for the rent of the premises, the use of water, light and heat will amount to approximately 76,000 rubles;
• under such conditions, the net monthly profit is determined by the amount of 360.000 - 126.000 - 76.000 = 158.000 rubles.

The business process organization strategy should be based not only on attracting new customers, but much more on retaining old regular customers so that commercial relationships are long-term. In this, the decisive role belongs to the created image of the company, focused on caring for the needs of the client and high quality service. A live analysis of claims and feedback on the results of the service will serve as a good incentive to improve its quality and level of culture.

The main reasons for dissatisfaction, according to survey statistics, are the insufficient quality of cleaning the car, the low culture of treating the client, the lack of a ready and understandable price list for the services provided, the lack of an appointment for service and the fuzzy regulation of work on time. Efficiency and quality of work on washing cars is ensured by the use of modern washing equipment and materials, as well as staff training and standardization of all operations. At the same time, the quality of work should be a determining component in the amount of wages of a car wash worker.

Documentary support required to open a car wash

Before you open a car wash, you need to decide on the name and legal structure of the new enterprise. As a small business entity, it can be registered as an LLC or an individual entrepreneur. These registration options have significant differences in the organization of reporting and taxation, the advantages and disadvantages of which can be decisive in choosing one form or another.

To open your own business in the field of automotive service, you must approve the following package of documents:

Video: How to open a successful car wash

• registration certificate of LLC or individual entrepreneur;
• certificate of entry in the tax register;
• extracts on registration with the Pension Fund of the Russian Federation, the Social Insurance Fund and the Compulsory Medical Insurance Fund;
• environmental passport of the enterprise;
• lease agreement, purchase of a property;
• permission from supervisory authorities (sanitary and epidemiological supervision, fire protection) to carry out production activities.

The above list of permits may be supplemented by other official papers, depending on the region, which are determined by local authorities. The process of registration and approval of the necessary documents is the most difficult period in this interesting business and can last for months and years.

Basically, it consists of several stages:

• filing a petition with the city administration with a project and a sketch of the facility and permission from the SES, the Ministry of Emergency Situations and urban architecture;
• after approval by the city administration, an architectural project is drawn up, which undergoes an examination of architects, firefighters, SES, environmentalists, labor protection specialists;
• Further, an act for land use and a building permit is issued.

The stages of torment listed above can be significantly reduced if you use a rented room that already has all the permits.

How to open a car wash without harm to the environment

An analysis of the bankruptcy of car wash stations shows that the main reasons for them are the following miscalculations and omissions in the organization of the case:
1. Not paid due attention to the problem of wastewater discharge. This problem should be solved both with supervisory authorities (city water utility) and local residents using the common sewerage and water supply network. The choice and installation of a cleaning device can be a cardinal solution to the issue. The cost of equipment depends on the degree of cleaning, which should correspond to the place where the car wash is located;
2. The attitude of the environmental authorities towards your enterprise depends on the choice of treatment equipment. Excessive savings in this matter can go sideways and lead to plant downtime. Prices for treatment plants start at 50,000 rubles. It can take from 60 to 160 liters of water to clean one car, so using purified water for reuse provides good cost savings.
Compact and mobile cleaning devices allow the use of multiple water filtration to obtain a high degree of purification and economical consumption.

Car wash equipment

In addition to water filters, the following devices are required for the operation of the enterprise:

1. high-pressure car wash manufactured by Karcher or others;
2. water heaters;
3. car vacuum cleaners;
4. foam generators;
5. dry cleaning equipment.