Analysis of the marketing activity environment of Bellakt. Useful tips What are the main nutritional benefits of the bellakt brand

Infancy is the most significant period for human growth. Imagine a baby's weight triples in the first year! It is especially important for the formation of all body systems, since it is in mother's milk that all the necessary nutrients are contained. Unfortunately, no more than half of babies older than 6 months receive such natural and optimally programmed nutrition today. Therefore, parents face the question - which infant formula to choose and how to understand its composition.

Modeled on breast milk

Scientific progress in pediatrics has advanced a lot in recent years. Particular attention was paid to developments to improve the early age, including in order to bring the functional properties of infant formula closer to breast milk. Today, this is no longer enough, and the attention of experts is drawn to production technologies. First of all, how to preserve the nutritional components of cow's milk as much as possible and improve the absorption of proteins necessary for babies from infant formulas.

Often the Belarusian plant is cited as an example, which has its own farms, a full production cycle and optimized technology. Proven to be less aggressive heat treatment milk allows you to minimize the impact on the intestinal microflora of the child of organic compounds formed during such processing. And the fewer of them, the higher the nutritional value of the mixture due to easier digestion and complete assimilation of protein. Therefore, at Bellakt, fresh milk immediately goes into production and undergoes a single drying, preserving the beneficial substances as much as possible.

The plant's products have long enjoyed well-deserved trust, and today you can buy Bellakt mixtures in all million-plus cities, most regions and the country's leading specialized children's online stores. Modern infant formulas, and Bellakt has over 20 types of them, are complex complex products, different in composition and direction. In some of them, additional functional components are introduced to provide a preventive or therapeutic effect.

For example, for prevention, they are enriched with useful prebiotics GOS (galactooligosaccharides) and FOS (fructoligosaccharides). They promote easy digestion and stimulate the growth of beneficial microorganisms - bifidus and lactobacilli. Bellakt Optimum+ also includes special polyunsaturated fatty acids - ARA and DHA, nucleotides and lutein.

Essential for brain development

Among the nutrients that affect the formation of brain structures and the visual analyzer, a special place belongs to long-chain polyunsaturated fatty acids (LCPUFA). They are found in large quantities in breast milk. Predominant in the composition of the gray matter of the cerebral cortex are arachidonic (ARA 14%) and docosahexaenoic (DHA 25%). Bellakt Optimum+ formulas are specially provided with the addition of ARA and DHA, similar to their combination in mother's milk. Studies have shown that preterm infants fed DHA and ARA-fortified formula had higher neuropsychiatric development index and visual acuity scores than infants fed unfortified foods.

Help in the formation of immunity

Nucleotides play a key role in many biological processes. They are responsible for the synthesis of proteins, serve as universal sources of energy, participate in carbohydrate metabolism and lipid synthesis, affect the maturation and functioning of liver cells. It is from nucleotides that the carriers of genetic information are built - DNA and RNA molecules. And along with prebiotics and probiotics, they contribute to the formation of natural intestinal microbiocenosis.

For sharp vision

Lutein plays an important role in physiology visual perception and is responsible for visual acuity. Due to its natural properties, it selectively absorbs the harmful part of the light spectrum, performing a protective screening function. And also antioxidant, neutralizing the destructive effect if some of the rays penetrated the retina.

Well tolerated by most children, providing the need for basic nutrients and energy, adequate physical development and health status. In Moscow, mothers receive them at all dairy kitchens. Also, Bellakt Optimum + mixtures can be bought in the leading online stores "Obstetrics", " Child's world"," ONLINE TRADE", trading network and online store "Ship".

Bellakt Optimum 1+ is suitable for feeding children from birth to 6 months of age. The Bellakt Optimum 2+ mixture is designed for children from 6 months to a year, so the content of useful components is balanced, taking into account age characteristics. Children from 1 to 3 years old are recommended Bellakt Optimum 3+. This milk drink successfully replaces cow's milk and is easier to digest in the gastrointestinal tract. Also, all infant formulas are enriched with selenium, iron, iodine and zinc - trace elements that are scarce in cow's milk.

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In this article:

So this magical event happened - your child was born. Now he needs to be helped in understanding the world and given everything necessary for a healthy and happy life. Feeding recommendations for infants are fundamentally different from those for children of other ages. Only a complete and balanced diet can provide the baby with the foundations of harmonious physical and mental development, as well as minimize the risks of morbidity.

The basis of feeding children in the first year of life is milk nutrition. Ideally, if your child will receive breast milk. If it is not enough or not, the child is transferred to mixed or artificial feeding. So according to statistics, about half of our children after 6 months of age receive infant formula.

The age period up to a year is the time rapid growth body and increase in body weight with functional immaturity of many organs and systems. The baby's central nervous system, respiratory and digestive organs are especially vulnerable. Due to the intensive metabolism, the body requires a sufficient amount of nutrients, vitamins and minerals. Therefore, high demands are placed on the nutrition of a child during infancy. It is important to choose the right formula for your baby.

The Bellakt trademark appeared on the baby food market in 1970. Today it is the largest manufacturer of baby food in Belarus and the only one in the CIS with its own raw material base. This means that children's products are made from their own fresh milk, and their quality is fully controlled directly from the farm, so that only the best get on the kids' menu.

Bellakt produces milk formulas for healthy children as well as specialized preventive and curative products. All baby formulas of the brand do not contain preservatives, dyes, emulsifiers, have an excellent modern composition and are presented in different price categories.

Not without reason, in many regions, Bellakt is recommended by pediatricians, and the Moscow authorities have entered into an agreement for the supply of products from this manufacturer for small residents of the capital. The older generation remembers well that in the days of the USSR, it was Bellakt who supplied infant milk formulas for the whole country, and the enterprise managed to maintain high Soviet quality standards to this day.

Today Bellakt is a recognized leader in the production of baby food with a modern production base and optimized technology. Fresh milk undergoes only a single drying - when all the components have already been added. This approach allows you to avoid the formation of excessive organic compounds in mixtures that are difficult for the baby's body to digest. Milk collection and production are fully automated, and the high quality of the products makes Bellakt one of the most sought-after brands on the market.

infant formula

For healthy children up to a year old, standard adapted Bellakt milk formulas are suitable and well absorbed. They are balanced by the age of the babies: Bellakt 0-6 (from birth to 6 months) and Bellakt 6-12 (from 6 to 12 months). These children's products contain everything necessary for the proper nutrition of a healthy baby: proteins, fats, carbohydrates, polyunsaturated fatty acids, nucleotides and a vitamin complex. At the same time, they are contained in quantities and ratios that are as close as possible to the characteristics of breast milk. New cells are built from proteins supplied with the milk mixture, fats provide energy to the growing organism and form the framework of cells, carbohydrates take an active part in metabolism.

In particular, the Bellakt 6-12 mixture is enriched with vegetable oils rich in Omega-3 and Omega-6, and also contains minerals and trace elements in the optimal proportion for the development of bone, muscle, hematopoietic and nervous tissues. So, calcium is part of the skeleton, teeth, regulates neuromuscular transmission. Phosphorus is needed for tissue and muscle growth. Potassium and sodium - for the regulation of water-salt metabolism. Iron is involved in the process of hematopoiesis and is integral part hemoglobin. In regulation metabolic processes, the formation of enzymes and hormones, hematopoiesis and strengthening of immunity, a complex of 15 vitamins and nucleotides is involved. Taking into account the growing up of babies, the proportions of nutrients in the mixtures change, therefore, in the subsequent Bellakt 6-12 mixture, the protein content is increased and the level of carbohydrates and iron is higher. The modern composition of Bellakt mixtures and high quality make it possible to be sure that the child receives good nutrition.

Formula-fed babies can eat 6 to 8 times a day. It is very important to hold your baby upright after each feed and give him a light pat on the back, or you can put your baby's head on your shoulder to burp the air that he swallowed with milk during feeding. If it doesn’t work right away, walk around with it for a few minutes and repeat the procedure. If this is not done, the baby may be disturbed by discomfort and it will be difficult for him to fall asleep.

When buying Bellakt products for a baby, choose a mixture that matches his age and body characteristics - then feeding will become a reliable therapeutic or prophylactic tool for the child’s health, as well as for scientific basis will help in his physical and intellectual development.

And, of course, the little discoverer will learn the world with the natural quality of Bellakta.

In this article:

Over the past few years, interest and demand among young mothers for Bellakt - mixtures for feeding newborns - has increased significantly, which is not surprising. In addition to the natural composition without harmful chemical additives, the acceptable cost for packaging baby food is also pleasing. However, there is an opposite opinion: some do not like the taste or smell of the product, others indicate the occurrence of allergic reactions, and some mothers complain that after the child ate this mixture, he had digestive problems.

In order to understand how objective the statements of parents are, you should study the composition of the mixture and ask the opinion of pediatricians regarding Bellakt artificial feeding products.

Features of the mixture Bellakt

Starting from the seventies of the last century, the production of products used for baby food was launched at the plant in Volkovysk in Belarus. In countries Soviet Union Belarusian milk formulas and cereals for babies were very popular among young mothers, because the composition was completely natural.

A few years later, the enterprise was reconstructed under the supervision of a French company, and in 1991 the production of a mixture was launched, which is called Bellakt to this day.

The management of the plant is interested in expanding the market, therefore, other products for baby feeding Bellakt are presented in a wide range. On sale you can find cereals, vegetable and fruit purees, canned meat and fish, as well as different kinds dairy products that are suitable for feeding babies in the first year of life.

The quality of the Bellakt mixture can be judged not only by the composition indicated on the packages. The biggest indicator is her recognition by mothers from Belarus, Ukraine and Russia. The products do not contain dyes, preservatives, flavor enhancers and other harmful additives, so Bellakt mixtures are not inferior in quality to such world leaders as NAS, Nestozhen, Nutrilak and others, and the price of Belarusian food for children is more affordable.

Indications

Breast milk is an ideal product for a newborn, because it is easily digested by the baby's fragile stomach, and also contains a full range of essential nutrients, vitamins, and minerals. In addition, human milk contains antibodies, immunoglobulins, enzymes and white blood cells that protect the newborn from various infections. provides full growth and development, so every effort should be made to establish it.

However, not all mothers succeed in breastfeeding, and there are many reasons for this:

  • due to improperly organized feeding, a woman does not produce enough milk, so the baby does not eat up and is bad;
  • true hypogalactia;
  • a woman is forced to go to work in a short time after giving birth;
  • for health reasons, mother and baby are separated, so she cannot breastfeed him;
  • the mother is diagnosed with HIV, AIDS, hepatitis B, as well as mental disorders, as a result of which breastfeeding is prohibited in order to avoid harm to the baby;
  • a woman is forced to take medications that cannot be combined with breastfeeding due to negative impact for a child;
  • the baby suffers from metabolic diseases (phenylketonuria, galactosemia or celiac disease);
  • the baby is present, because of which his body cannot cope with the digestion of milk.

In such situations, it is necessary to transfer the child to or artificial feeding, for which infant milk formulas are used, including Bellakt .

Are there contraindications?

As for the contraindications for switching to feeding with the Bellakt mixture, they practically do not exist, because the product is fully adapted and, if necessary, can replace mother's milk.

Often there is such a situation when the mixture is not suitable for the child for certain reasons, as a result of which he develops,.

Such signs indicate that it is necessary to change the product used to feed the baby. However, it must be remembered that this should be done only according to indications, and frequent unreasonable changes can lead to sensitization of the body.

Situations when you need to start using a different formula for feeding your baby:

  • Individual intolerance, which often manifests itself as an allergic reaction.
  • Growing up of a child, when reaching the borderline age of 5-6 and 11-12 months requires a transition to another stage of baby food. It is advisable to give preference to the Bellakt mixture of the same type as previously used, for example, replacing the nutrition of Immunis-1 with Immunis-2.
  • The emergence of the need to introduce adapted mixtures used to treat certain conditions. This occurs when allergic reactions occur, frequent and profuse regurgitation. The choice of a therapeutic mixture should be taken seriously and, when buying baby food, be guided by the recommendations of a pediatrician.
  • The transition from special mixtures to conventional prophylactic ones, which occurs after the elimination of the causes and symptoms of the disease.

Kinds

Bellakt mixtures are divided into several groups, depending on which children they are intended for:

  • Mixtures used to feed a healthy baby.
  • Preventive products for feeding children without pathologies.
  • medicinal mixtures.
  • Artificial "milk" used for feeding children after 12 months.

Let's take a closer look at each of the groups.

Formulas for a healthy baby

Represented by three products:

  • Bellakt Optimum 1 - the mixture is suitable for feeding children from the moment of birth and up to 5-6 months of life. It contains the optimal concentration of protein (1.4 per 100 ml of diluted product), among which 60% are whey proteins. Due to the content of alpha-lactoalbumins, nucleotides, vitamin-mineral compounds and prebiotics (FOS and GOS), the mixture provides good nutrition for the baby from the first days of life.
  • Bellakt Optimum 2 - has a similar composition, however, the product is designed for feeding children from six months of age to up to a year, therefore the content of useful components is balanced, taking into account the age-related characteristics of the growth and development of the baby. In this mixture, the concentration of proteins is increased to 1.5 per 100 ml, and whey proteins and caseins are present in a ratio of 50:50;
  • Bellakt Optimum 3 - a dry milk drink that can be given to children from the age of one to three years. The product is a good substitute for whole cow's milk and is easier to digest in the gastrointestinal tract. In addition, the mixture is enriched with zinc, selenium, iron and iodine - trace elements that are absent in milk of animal origin.

Preventive mixtures

  • Bellakt Comfort 0-12 - suitable for feeding infants who have functional digestive disorders: colic and increased gas formation. The mixture contains protein, which is in a partially hydrolyzed form, which makes it easier to digest. In carbohydrate components, the lactose content is reduced, which contributes to a reduced production of gases in the intestines.
  • Bellakt Immunis - a mixture that the manufacturer presents as a product recommended for use in children with impaired biocenotic balance in the gastrointestinal tract. In addition to standard components, baby food contains the most studied strain of microorganisms - bifidobacterium lactis (BB12), which is in the "GRAS" status, which indicates its unconditional safety. It is the introduction of a probiotic into the composition that allows you to normalize the intestinal microflora. Bellakt Immunis is available in three types, depending on the age of the baby.
  • Bellakt KM . This fermented milk mixture is of three types: 1, 2 and 3, where each number corresponds to the recommended age group. Contains probiotic strains BB12, which, together with the use of starter culture, improves the intestinal biocenosis and reduces the likelihood of developing AII (acute intestinal infections). In addition, the ratio of linoleic and alpha-linolenic acids in the fermented milk product has been changed (7:1).
  • Bellakt GA - a hypoallergenic mixture, produced in two forms: from 0 to 6 months and from six months to a year. It is intended for feeding infants who have a high tendency to develop hypersensitivity reactions, as well as for the treatment of mild degrees of allergic manifestations. The hypoallergenic properties of the product are achieved due to the fact that the proteins in the mixture are in a semi-split form, and this facilitates their absorption. In addition, the product does not contain lactose.

Medicinal mixtures

Used only as directed by a doctor:

  • Bellakt NL - a low-lactose product in which the content of the carbohydrate component is reduced. It is used in babies with secondary lactose deficiency, colic, and also after diarrhea.
  • Bellakt AR - an anti-reflux mixture is used for feeding children prone to increased regurgitation and. The effectiveness of the product is achieved by introducing locust bean gum into the composition of the thickener.
  • Bellakt PRE - contains a double amino acid composition, making this mixture more nutritious. Therefore, it is intended for feeding and babies with a lack of body weight.
  • Bellakt SOYA - proteins are completely represented by soy protein, due to which such a mixture can be given to a child with cow protein intolerance and lactose deficiency (lactose in the composition is replaced by maltodextrin).
  • Bellakt BL - lactose-free mixture is recommended for children with secondary and primary lactose deficiency, contains maltodextrin.

baby milk

Suitable as an additional food product for children after a year. Dry milk drink contains vitamins and inulin. Milk is presented in two types, depending on the fat content - 15% and 25%.

Compound

Bellakt formula for feeding small children has a natural composition, due to which it can become a worthy alternative to mother's milk if it is impossible to organize breast-feeding newborn baby.

The composition of the products has slight differences depending on the type of mixture, but the basis always contains the following substances:

  • proteins - whey proteins, caseins or SOY;
  • fats - linoleic and alpha-linolenic fatty acids;
  • carbohydrates - lactose or maltodextrin;
  • dietary fiber - prebiotic components of GOS and FOS;
  • a complete set of minerals and vitamins;
  • nucleotides;
  • lutein;
  • BB12 (bifidobacterium lactis).

How to choose a mixture?

It is necessary to choose baby food for artificial feeding after the pediatrician examines the baby and determines which types of mixture are best used for consumption by the newborn.

In addition, every mother should know what to look for when buying a Bellakt mixture, what types of it exist, and in what cases it is recommended to give this or that product for feeding babies in the first months after birth.

Rules for the selection of infant formula:

  1. For newborns, you should buy only adapted milk formulas, which are as close as possible to mother's milk in composition, and also do not cause difficulties in assimilation and digestion by the fragile gastrointestinal tract of the baby.
  2. When choosing a mixture, pay attention to the age marking, which is indicated on the product packaging. "0" is suitable for feeding premature babies or babies with insufficient body weight, "1" - from birth to six months, "2" - from six months of age to one year, "3" - after 12 months and older.
  3. When a baby has problems with health or assimilation of nutrition, then preference should be given to therapeutic mixtures for artificial feeding. At the same time, there is no need to constantly feed the child with specialized nutrition - in many cases, it is enough to replace one or two meals.
  4. Read the ingredients before buying. Please note that the composition does not contain unnecessary chemicals, but a wide range of vitamins and minerals are present. Avoid blends that contain oils such as canola or palm.
  5. Look at the expiration date and do not buy the product if there is very little time left before it expires.
  6. Purchase formula for feeding in specialized or large retail facilities where storage conditions are not violated.
  7. When feeding, pay attention to the reaction of the baby. If you notice the occurrence of constipation or diarrhea, find a rash, immediately contact your pediatrician for advice.

Bellakt infant formula occupies a worthy place among the wide range of products for artificial and mixed feeding of children. However, when choosing baby food, one should be guided not by the popularity and price of the product, but by paying attention to the composition and how the baby’s body reacts to this species mixtures for newborns.

Useful video about artificial feeding

Organizational structure of JSC "Bellakt". Functions and tasks of the marketing department. The staff of the marketing service and the duties of its specialists. Marketing plan and budget. Market analysis and marketing strategy. Organization of marketing control.

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Evaluation of product quality in OJSC "Bellakt"

OJSC "Bellakt" as a business entity

The construction of the enterprise began in 1967 and ended three years later with the opening of the Volkovysk baby food factory, which later became the Volkovysk Bellakt JSC.

1970 is the year of the first production. Fifteen years later, in 1985, together with the French company "Cifal", the reconstruction of the enterprise was carried out in just four years. In February 1991, the Volkovysk plant for the production of baby food was transformed into a rental enterprise "Bellakt". From now on trademark became known by name. At the end of 1991, Bellakt again changed its form of ownership, becoming a people's enterprise. And in 1995, the enterprise was transformed into Volkovysk JSC "Bellakt".

OJSC "Bellakt" is a trading and manufacturing company. Today JSC "Bellakt" offers customers more than 200 types of various dairy products. The product range of Bellakt JSC is presented in Table 2.1.

Table 2.1 - Products of OJSC "Bellakt" in 2011

Product name

Main types and purpose

Products for pregnant women

Bellakt-MAMA bifido and Bellakt-MAMA (for the nutrition of pregnant women and nursing mothers, as well as other people who need additional protein nutrition)

Baby food

Formulas for feeding healthy children

Therapeutic and prophylactic mixtures

Medicinal mixtures

Complementary foods

Fruit and vegetable baby purees

Dairy and non-dairy cereals

Milk products

"The village of Burenkino"

Curd group

Curd cakes "Admiration"

Curd yoghurt creams

Curds glazed

Curd cakes

Products for athletes

"Energy" 25, "Fitness Active" 50, "Effect PRO" 75 (for the nutrition of athletes during periods of intense physical exertion)

Note -

In JSC "Bellakt" a special place is occupied by baby food products. The development of new species is carried out in close cooperation with the Ministry of Health, Belarusian and Russian institutes. The composition of products intended for feeding children in the first year of life is regulated by the SanPin 11-63 RB document, the requirements of which coincide with the international directives of the EU, EEC, CAC / RCP and the standard of the Alimentarius Code. The assortment of the enterprise today includes more than 50 types of dry products for baby food, which are popular not only in Belarus.

Volkovysk JSC "Bellakt" is the only manufacturer of dry milk baby food in the Republic of Belarus. The company's products account for up to 70% of the domestic baby food market. The company's products compete with the products of the world's leading manufacturers of baby food: "Friso", "Semper", "Hipp", "Heinz" and others.

In addition to baby food, JSC "Bellakt" produces products for balanced nutrition of pregnant women and nursing mothers, as well as for improving the composition of breast milk. Currently, two such products are being produced - "Bellakt-MAMA" and "Bellakt-MAMA bifido". In addition, Volkovysk JSC "Bellakt" offers 15 types of instant cereals that do not require cooking, recommended for feeding babies from 4-7 months.

Along with dry products for baby food, Volkovysk JSC "Bellakt" produces a wide range of dairy products. These are curd cakes "Admiration", curd yogurt creams, glazed curds, yoghurts. In 2009, the production of 15% and 23% fat curd mass with vanillin, raisins and candied strawberries was mastered. In 2010, the sale of new curd cakes with vanillin, cocoa and pear began.

The company's products are supplied to all regions of the republic. The supply of products to the market of the Grodno and Brest regions is carried out directly, and to all other regions:

- through own network regional offices:

– Bellakt-Stolitsa LLC (Minsk);

– Branch No. 1 of Bellakt-Stolitsa LLC (Gomel);

– Branch No. 2 of Bellakt-Stolitsa LLC (Vitebsk);

– Branch No. 3 of Bellakt-Stolitsa LLC (Mogilev);

– Branch No. 4 of Bellakt-Stolitsa LLC (Brest).

– representative offices abroad:

- OOO " Trading house"Bellakt", (Russia, Moscow);

– Bellakt-Ukraine LLC (Ukraine, Kiev).

– distributor in the Republic of Kazakhstan LLP "Slavex-Asia" (Kostanay).

About half of the company's products are exported. Currently, the company exports baby food, whole and quinized milk powder, skimmed milk powder, animal butter, cottage cheese, condensed milk, etc. The main trading partner is Russia. In 2010, exports to this region accounted for 50% of total exports. In 2010, the company carried out a lot of work to diversify sales markets and during the year the products were exported to other CIS countries - Kazakhstan, Uzbekistan, as well as to non-CIS countries - the Republic of Venezuela, Pakistan, Saudi Arabia.

Export in the total volume of sold products is more than 45%. In 2011, new products were produced for 239.2 billion rubles, which is 52.5% of the total production volume. The share of new products increased by 20.5 percentage points compared to last year. In 2011, certified products worth 435.8 billion rubles were produced, which is 95.5% of the total production volume. The share of certified products increased by 7.4 percentage points compared to last year.

The share of products in total exports is presented in Table 2.2.

Table 2.2 - Main types of exported products

Source: Compiled based on data from Bellakt OJSC.

The main purpose and object of the organization's activities is economic activity aimed at making a profit to meet economic and social interests labor collective and interests of the owner.

The management of the enterprise is carried out in accordance with the current legislation and the Charter of the company on the basis of a combination of the interests of the workforce and property owners. The governing bodies of the Company are: general meeting shareholders of the company; supervisory board; the executive body is the General Director. The powers of the management bodies are determined by the Charter of the Company.

The organizational structure of the enterprise has a clearly defined linear control with functional services serving and influencing the work of production shops and sites.

As of January 1, 2011, the payroll of employees of Volkovysk OJSC Bellakt was 1,251, of which 623 were women. The personnel structure of Bellakt OJSC, which characterizes the ratio of different categories, as of January 1, 2011, is shown in Table 2.3.

Table 2.3 - Personnel structure of JSC "Bellakt"

Source: Compiled based on data from Bellakt OJSC.

From the data in Table 2.3 it can be seen that at the enterprise, managers make up a small specific gravity in the total number (8.1% of the total number of employees). The main share falls on workers (75.9%).

Quality labor resources is determined by the level of education and practical skill (work experience in the specialty). Information about educational level employees of OJSC "Bellakt" as of January 1, 2011 are shown in Table 2.4.

Table 2.4 - Information about the educational level of employees of JSC "Bellakt"

Source: Compiled based on data from Bellakt OJSC.

Analyzing the data in Table 2.4, we can conclude that the management apparatus in the Volkovysk JSC "Bellakt" is mainly staffed with qualified personnel who have predominantly higher (64.5% of the total number of managers) and secondary specialized (30.1%) education.

In 2010, the company improved their skills and passed vocational training 232 employees, which is almost 20% of the total number of employees. In 2011, it was planned to send more than 250 people for training, retraining and advanced training of personnel.

The main technical and economic indicators of OJSC Bellakt for 2010-2011 are presented in table 2.5.

Table 2.5 - Key performance indicators of Bellakt OJSC for 2009-2011

Indicators

The volume of industrial production in comparable prices

The volume of industrial production at current prices

Cost of goods sold

Share of new products in total industrial output

Share of certified products in total industrial production

Level of profitability of sold products

The level of profitability of sales

Export (including shipment to Venezuela through Belagrointorg CJSC)

thousand dollars

ZPM (whole milk products)

ZPM (SOM, milk replacer, whey powder)

ZPM (powdered milk and other dry canned food)

ZPM (animal oil)

Note - Source: own development based on enterprise data.

The data presented in table 2.5 characterize the overall results and efficiency of the production and economic activities of the enterprise. As you can see, all these indicators have increased, which indicates the positive work and development of Bellakt OJSC.

Also in JSC "Bellakt" annually CEO a program of measures is approved to meet the main target indicators of the socio-economic development forecast. An example of one such program is given in Appendix B.

Sales of products is the most important economic indicator characterizing the economic and financial activities of processing enterprises. Products sold are products sold outside industrial enterprise and paid by the consumer, marketing or trade organization. The fact of the sale of products indicates that the products produced are necessary national economy to meet certain social needs.

Table 2.6 presents data on the sale of products of JSC "Bellakt". Based on the data shown in Table 2.6, we can conclude that in the period from 2009 to 2011, the sales of the following types of manufactured goods increased: whole milk products, powdered milk, dry products and cereals for baby food, low-fat dairy products, soft cheeses, SOM, milk replacer, dry whey. And the sales of low-fat dairy products in terms of skimmed milk and animal butter increased especially significantly in 2011 compared to 2009, and amounted to 66.0% and 247.1%, respectively. Also, the sale of pasteurized cream in 2011 increased significantly compared to 2011 by 171%.

Table 2.6 - Sales of products, tons