How to open a cocktail business. How to organize a business selling oxygen cocktails? Which OKVED and which taxation system to choose to start a business on oxygen cocktails

The business of producing and selling milkshakes is a small but consistently profitable business. It also attracts entrepreneurs with its high payback, despite the clearly seasonal nature - the main sales of the drink are in the summer. If you correctly build a plan for the implementation of the idea, choose an assortment, equipment for it, you can get good source small but stable income. The advantage of the direction is that the business can be started both from scratch and through the purchase of a franchise.

First steps to start a business

First of all, you should study the market in which you are going to work. Go around the area where you plan to open a business, study the number of similar points, their range, pricing policy. Don't be afraid of a lot of competition. A niche is interesting because even in a dense competitive environment, you can find something that will make you stand out from the crowd. These can be cocktails with different tastes, original serving, Additional services And so on. But to find your chip, you need to know what others offer.

Having decided on the direction, you can register the enterprise. Since the business is small, aimed at retail sale, it is quite possible to register individual entrepreneur. It will cost only 800 rubles. state duty. The paperwork process itself will take no more than five working days.

As for the requirements of the sanitary and epidemiological station, it does not require certificates for equipment. But the sanitary book from the seller may well be asked. Therefore, it is best to arrange it in advance.

When registering, it is recommended to switch to a simplified taxation system, which will allow you to independently maintain accounting records. Also, when registering a business, you must specify OKVED 56.10.19 Other catering services.

Business Format

The choice of the sales format largely determines how you will be able to level the seasonality factor. Biggest sales milkshakes are observed in the summer, so many decide to stop at street trading. Indeed, the device, installed in a busy place near recreation parks, entertainment centers, cinemas, brings a significant income. But only during the period late spring until early autumn. For the rest of the year, sales go only if production is moved to shopping or entertainment centers, cinemas.

But, firstly, there the price of renting a square meter is much higher. Secondly, as the season approaches, it becomes more difficult to find a free place. Initially, it is unprofitable to place a point of sale of milkshakes in a shopping center - in the summer the sales plan cannot be fulfilled there.

In order to somehow even out the situation, it is possible to organize exclusively the production of milkshakes, and sell them through various cafes. In this case, you do not need to organize a retail outlet, respectively, you do not need the cost of renting and paperwork for the sale.

If the business interests you exclusively as an accompanying one, it is quite possible to limit yourself to a summer point of sale on the street.

Equipment

The advantage of the business is that the required equipment does not take up much space. Usually, a store can quite comfortably accommodate on an area of ​​​​1.5-3 square meters. depending on what range you will offer.

To organize the work of a point for the sale of milkshakes, you will at least need the following equipment:

• mixer or freezer;
• refrigerator;
• optional equipment.

Any equipment of this type can be found both domestic and imported. Of course, buying any domestic device, you can save a lot on starting funds. But you need to understand that you lose a lot in performance. For example, a domestic mixer beats a portion of a drink in three minutes, and one is enough for an imported one. When you have a high flow of visitors, this difference is very noticeable. In addition, domestic equipment breaks more often.

Choosing a mixer

A mixer is a key device in the preparation of milkshakes. Your entire business depends on its quality and speed of preparation of the drink. Domestic equipment at 12 thousand revolutions per minute, which prepares a drink in 3 minutes, costs an average of 5 thousand rubles.

An Italian mixer can not only whip up a milkshake in a minute, but is also capable of preparing three drinks at the same time. American equipment can run at 20,000 rpm. At the same time, its warranty period is 5-7 years. Such equipment costs from 12 thousand rubles. and higher, depending on how many glasses the machine is designed for. By the way, even if you took the equipment for one working cell, it is recommended to purchase a couple more glasses. So you can quickly prepare the desired mixture. The cost of one glass for an imported mixer is about 500 rubles.

freezer

Such equipment helps to fully automate the process of production of milkshakes. Inside the device there is a built-in mixer and containers for supplying syrups. Depending on which button was pressed for preparation, a certain type of syrup is mixed into the milkshake. Standard freezer models can produce four different drinks at the same time.

They also differ in the type of saturation of the drink with air. It depends on how the cocktail will be whipped. With natural air supply, it is whipped by a maximum of 40%, and with forced air, this figure can reach 100%. Another difference between a freezer and a mixer is that the latter prepares a drink at temperatures from 0 to -3 ° C.

Accordingly, milk drinks prepared in a freezer differ in taste more favorably. They are richer in texture and more like melted ice cream in both appearance and taste. Therefore, these cocktails are often called "soft ice cream". But such equipment costs a little more than a mixer. Depending on the model and manufacturer, its price starts from 15-20 thousand rubles. The productivity of the freezer costs from 2.5 kg per hour. But experts recommend taking it only if at least one hundred servings can be sold per day.

Raw materials for cooking

To prepare milkshakes according to the classical technology using a mixer, you will need the following ingredients:

• milk;
• syrup;
• ice cream.

All this is desirable to purchase from wholesale suppliers. Ice cream and milk must be stored in refrigerators. For syrups, this condition is optional. By the way, syrups must be purchased special for cocktails. They are sold in liters. plastic bottles with convenient dosing cap.

To prepare drinks in a freezer, you will have to include in the business plan the purchase of special powdered milk mixtures and special syrups intended exclusively for the freezer.

The volume of purchases of raw materials is calculated from the fact that 300 milliliters of a cocktail requires 7 grams of syrup, 15 grams of ice cream and 75 grams of milk. Please note that 2/3 cup of the finished drink is occupied by foam, which is why it is so important to have good equipment that can beat it to the desired consistency.

The most popular syrups are vanilla, chocolate and fruit.

Submission of services

As already mentioned, in order for a business to flourish, you need to find something to stand out from your competitors. First of all, it is necessary to present a wide range of flavors. Usually the line expands due to the fruit variety.

Pay attention to the container. Can you think of original shape or the coloring of cups, tubes, lids, accessories for them. To increase profitability, include in the sales plan related products: nuts, cookies, chewing gum and more. A new trend in the assortment of cocktails is oxygen cocktails, the foam of which is formed using oxygen.

You can also organize the supply of alcoholic cocktails, but this dramatically increases the number of requirements for the outlet. It should not be located near educational and children's institutions or places where children gather. You will also need to obtain a special license for the sale of alcoholic beverages. In addition, the sale of such cocktails is strictly limited in time by law.

Point staff

At the start of a business, it is quite possible to manage on your own, preparing and selling cocktails on your own at your point. But if you plan to open several outlets and keep selling all week, it is better to hire salespeople. For smooth operation, it is better to have two sales assistants for each point for shift work. Please note that each of them must have a sanitary book. If the future seller does not have it, you must issue it at your own expense.

Financial plan

Mandatory section that any business plan should contain − financial plan enterprises. It calculates in detail all the costs at the start and in the production process, and then compares them with the estimated income. So you can calculate the profitability of the future business.

Expenditure part

If we talk about expenses, then the plan for the cost part will look something like this:

Please note that the cost plan does not include salaries for cocktail vendors. Usually it is formed from an agreed percentage of daily earnings.

Revenue part

The revenue plan is formed on the basis of the estimated sales volume. According to statistics in the summer, a sales plan can be set for about 250 portions of a milkshake per day at a busy point. The cost of one regular serving of 300 ml is an average of 35 rubles, a half-liter - 50 rubles. In this case, the margin on the drink is not less than 200%. As for soft ice cream (a cocktail made in a freezer), its cost is 3.5 rubles. and it is sold at a markup of about 100%. But the final cost of the product depends on the region of sales.

After all the necessary payments have been made and the cost of raw materials has been deducted, the profit, according to various estimates, can range from 200 thousand rubles. per month up to a million rubles. It all depends on where the point is located, and what additional services you offer on it.

Assessing the indicators that the financial plan demonstrates, we can say that the business will pay off in about a year or a little more.

Conditions for business success

Of course, the success of a business depends on many factors, but there are additional specific factors that will ensure the success of milkshake sales. These include the following:

1. Stable high quality drink. In no case should you save on equipment and ingredients that provide the taste and quality of the drink. After all, it is for the sake of taste that buyers come to you. Therefore, the equipment and raw materials must be of the highest quality, the ingredients are added exactly according to the technology.
2. Constantly expand the range. The competition in this area is quite high, so you constantly need to keep the attention of buyers at your point. But keep in mind that the tastes of cocktails buyers are quite conservative. Chocolate, vanilla and fruit flavors are always the most popular. Of the latter, banana, strawberry and raspberry are most often taken. Exotics are best taken in small quantities, checking the preferences of customers. It is recommended to expand the range by offering additional products. For example, oxygen cocktails, freshly squeezed juices, ice cream and more.
3. Some experts recommend turning the drink into a show. This means not only offering it in an original glass and with an unusual tube, but also making the cooking process itself exciting, for which people will come back to you again.

Capital investment: 175,000 rubles.
Payback: 6 months.

Earning on the air is not only possible, but also necessary.

This was proved by business owners on oxygen cocktails.

Even though it's enough new sphere activity, you can make good money on it.

This type of business has advantages, disadvantages and features that you need to consider when drawing up a bar business plan. oxygen cocktails.

What is an oxygen cocktail?

Today it is fashionable to lead a healthy lifestyle.

More and more people are starting to think about proper nutrition, try to saturate your body with a sufficient amount of vitamins and oxygen.

Carbonated sweet drinks, tea, coffee, alcohol are relics of the past, but oxygen cocktails are a look into the future.

Oxygen cocktail is the healthiest drink, the main ingredient of which is oxygen foam.

And, in general, you can use this tasty and healthy drink for everyone, without exception, and in any quantities.

And, if earlier oxygen cocktails were prepared only at sports facilities where Olympic champions were formed, or in special sanatoriums, today this drink has become available to everyone who leads a healthy lifestyle, wants to delay the aging process of the body, and simply takes care of to yourself beloved.

The history of the appearance of oxygen cocktails

For the first time, people started talking about an oxygen cocktail back in the 1960s, when the Soviet scientist N.N. Sirotinin prepared an original and delicious drink based on berry syrup and many air bubbles.

Studies have shown that through the digestive tract it is possible to saturate the cells of the body with oxygen, and such oxygen infusions are much more effective than, for example, walking in the fresh air or constantly airing the room.

For a decade in the USSR, the provision of oxygen procedures to the population was in full swing.

Cocktails were prescribed to everyone: pregnant women, schoolchildren, athletes.

An order was given: to equip each sanatorium with an oxygen plant.

And then quite suddenly the process of "oxygenization" of the Soviet population was suspended.

Sanatoriums with oxygen plants had to obtain a special permit to operate and be registered.

Unlike the USSR, other countries (Japan, the USA, some European countries) began to encourage the opening of establishments that served oxygen cocktails.

In the 1970s, bars began to appear where you could have a glass or two of an oxygen cocktail.

Those who were the first to orient themselves were able to make good money selling "health elixirs".

Today, the business of oxygen cocktails is starting to conquer Russia, Ukraine and other CIS countries.

Benefits of an oxygen cocktail business

Any business project can be made profitable, but the more advantages your undertaking had initially, the greater the chances of success.

The oxygen cocktail business has many advantages:

1. This niche is practically not occupied by anyone, so you can stand at the origins of the development of this business.
2. It does not require large capital investments to start working.
3. Opening an oxygen cocktail bar does not require any special permits or lengthy registration procedures.
4. To prepare oxygen cocktails, you do not need to have special knowledge: a special installation will do everything for you.
5. The profitability of this type of business is undeniable: you can have 300–500% profit on one oxygen cocktail.
6. Large areas are not required (a few square meters are enough) to open an oxygen cocktail bar.
7. If you do everything right, then in six months your investment will pay off.

You can make money on oxygen cocktails not only in the capital or major cities but also in relatively small towns.

Despite the fact that in the regions the number of consumers is less, and the cost finished products will be lower, here you can save on renting premises, wages for employees, etc.

Business options for oxygen cocktails

This area of ​​\u200b\u200bactivity is also good because it involves the use of several options:

Opening of a stationary bar.

You open a bar in one place, give it a name and win loyal customers.

You should choose walk-through places in the city center with a large crowd of people, since the oxygen cocktail bar does not require too much space, then you don’t need to rent a separate building, just a corner in a shopping or entertainment center, cinema, university, etc.

Opening of a mobile bar.

You buy a rack necessary equipment, dishes, acquire transport and service parties, presentations, premieres, exhibitions.

You do not work in one place, you constantly move.

Combined method: you have a stationary bar, but you do not miss the opportunity to serve various events on the road.

This method is the most promising and profitable, but requires a team / partners, because it is impossible to cope with the volume of cases on your own.

Oxygen Cocktail Bar Business Plan: Planning

Summary

This business plan describes how to open an oxygen cocktail bar.

This bar will be located in a large shopping center on a rented area.

The project does not involve a complete re-equipment of the leased area, so no major work will have to be done.

A few interesting design decisions are enough.

To cover the basic expenses for starting and developing a business, you need to have from 175,000 rubles.

Pursued goals:

• Opportunity to earn good monthly income.
• A chance to occupy a free niche in a new type of business.
• Satisfy the needs of the city's population who need oxygen cocktails.
• Become the owner of a profitable fast-payback business.

Marketing plan

Despite economic crisis, which we have been observing since 2014, the population has not stopped caring about their health, and, accordingly, investing in it.

The level of competition in the oxygen cocktail business is difficult to analyze as it is quite the new kind activities with a large number of unoccupied niches.

Low competition in this area is directly proportional to the amount of income.

Competitive advantages

Despite the large number of free niches in the oxygen cocktail business, you should initially protect yourself from existing competitors and those companies that will appear on the market after you.

To do this, use the following methods:

• The original interior of the oxygen cocktail bar.
• Delicious and healthy appetizers on the menu.
• Catering for events outside.
• Flexible system of discounts for wholesale and regular customers.
• Friendly and highly qualified staff.
• Bright dishes, such as glasses with good wishes or predictions on them.
• Different payment methods: cash and bank transfer.

The target audience

One of the main advantages of this business is an unlimited target audience.

You can attract clients regardless of their gender, age, profession, social status.

The main emphasis should still be placed on attracting children, youth and young audiences: from 10 to 45 years old.

Advertising

In order to attract the target audience, the following advertising moves will be used:

• outdoor advertising: on billboards, poles, etc.
• distribution of leaflets on the streets of the city;
• distribution of business cards to customers who bought products from you;
• print ads in free newspapers;
• promotion of oxygen cocktails in in social networks(writing posts about their usefulness, uniqueness, etc.).

It is also important to create a cozy atmosphere in the bar so that customers want to come back to you again and again.

Staff

Can't be built successful business in the service sector without qualified personnel.

For an oxygen cocktail bar, you will need to hire a person who will prepare oxygen cocktails, a waiter, a cleaner.

The qualities that your employees should possess are punctuality, neatness, friendliness.

In addition, people working in the service sector must look attractive, have a coherent speech and perfectly know the range and benefits of the product you offer.

	Qty	Salary	Total
Total:			80 000 rub.
Bartender	2	15 000 rub.	30 000 rub.
Waiter	2	15 000 rub.	30 000 rub.
Cleaning woman	2	10 000 rub.	20 000 rub.

In order for the oxygen cocktail bar to bring maximum income, it must be open seven days a week.

This can be done by organizing the work of staff in two shifts.

Shopping centers are usually open until 22.00–23.00, which means that there is no need to take care of the delivery of personnel to their homes.

see in the video:

Oxygen cocktail bar business plan: implementation

Calendar plan

New business needs to be created calendar plan for each month of work.

After a year of successful work, you can limit yourself to drawing up a calendar plan for each quarter, after three years - for each year.

Stages of opening an oxygen cocktail bar

The stages of opening this type of business can be found in the following table:

Stage	Jan	Feb	Mar	Apr	May
Company registration
Premises for rent
Room decoration
Purchase of equipment
Obtaining the necessary permissions
Recruitment
Running ads
Start of operation

That is, in order to launch the project, you need no more than 4 months.

Opening cost table

Item of expenses	Amount (rub.)
Total:	220 000 rub.
Company registration	20 000
Decorating the room to your liking	20 000
Rent of a trading place	10 000
Procurement of oxygen equipment	30 000
Advertising	10 000
Purchase of disposable tableware	2 000
Purchase of a cash register	10 000
Bar counter, chairs for employees, 2-3 small tables for visitors	50 000
Additional expenses	20 000

In total, about 175 thousand rubles will be needed to open an oxygen cocktail bar.

Calculation of consumption for one oxygen cocktail

The selling price of one cocktail is 50 rubles and more.

That is, you get 41.5 rubles or more from one cocktail.

If you also cater for outdoor events, your income will increase.

Calculation of revenue and profit

Source of profit	May	Jun	Jul	Aug	sen	Oct
Sale of cocktails	60 000	75 000	90 000	105 000	120 000	135 000
Add. sources (sale of snacks)	15 000	20 000	25 000	30 000	35 000	40 000
Revenue	75 000	95 000	115 000	135 000	155 000	175 000

As you can see, with the right business development, you can return the money spent on opening an oxygen cocktail bar in 6 months.

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Opening an oxygen bar (cocktail bar) is a very promising business idea: the cost of purchasing equipment, raw materials, utensils, furniture and renting premises is minimal, high profitability activities, quick payback, low competition

 

The most attractive places to install an oxygen bar are:

• shopping centers
• office centers
• sport complexes
• educational institutions
• recreation and entertainment parks
• city ​​festivities
• embankments and beaches

Necessary equipment

To prepare an oxygen cocktail, you need to purchase the following set of equipment:

• concentrator. Separates oxygen from air.
• Mixer (cocktailer) Mixes the base of the cocktail with oxygen, and also beats the foaming agent - a special powder that is added to the drink and is the basis of the airy foam.
• Commercial equipment (rack, chairs)

To purchase the above equipment, 50-60 thousand rubles are enough.

In addition to equipment, you need to purchase ingredients for making cocktails:

• Packaged or natural juice - cherry, apple, grape or pear;
• Herbal decoction (you will have to cook it yourself) based on chamomile, mint, hawthorn, sage, wild rose, St. John's wort.
• The foaming agent can be replaced with chicken protein, gelatin or licorice root infusion. These ingredients will cost you significantly less, but they will give the cocktail a specific aroma and taste that few consumers will appreciate.

The more flavors and bases you offer, the more consumers you will be interested in, which will directly affect your revenue.

WITH various options You can find oxygen concentrators in the oxygen bar equipment section.

Feasibility study of activities

* All calculations are made for a city with a population of 280,000 people

Capital expenditures:

Costs for the purchase of equipment, raw materials - 70 thousand rubles.

General expenses:

• Rent of premises in a shopping center (12 sq.m.) - 10,000 rubles.
• Salary (2 sellers, work in shifts, two after two) - 30,000 rubles
• Filter replacement, Consumables- 5 000 rubles

The cost of making one cocktail:

• 50 ml of juice or herbal decoction = 2.5 rubles (the cost of one liter of juice = 50 rubles)
• Licorice root infusion or foaming agent = 20 kopecks or 4 rubles
• Disposable cup and spoon = 1.5 rubles
• General costs= 4.2 rubles based on licorice or 8 rubles based on a foaming agent.
• Retail price for 1 oxygen cocktail - 70 rubles.

Profit calculation

Monthly income:	55800 rubles
Cost of 1 cocktail:	8 rubles
Retail price for 1 oxygen cocktail:	70 rubles
Net income from the sale of 1 cocktail:
Average daily sales rate:	30 cocktails
Daily income:	1860 rubles
Total monthly expenses:	45 000 rubles
Rent:	10 000 rubles
Salary:	30,000 rubles;
Maintenance:	5 000 rubles
Net monthly income	10800 rubles

Here is a calculation based on very low demand: only 30 cocktails per day. With a more optimistic approach of 48 shakes per day (1 shake per 10 minutes during an 8-hour workday) net profit will be 44280 rubles.

For interest, let's see at what rates of sales per day what net profit per month can be obtained.

	Number of points of sale
Number of cocktails per day	1	2	3
22	-4080	-8160	-12240
24	-360	-720	-1080
26	3360	6720	10080
28	7080	14160	21240
30	10800	21600	32400
32	14520	29040	43560
34	18240	36480	54720
36	21960	43920	65880
38	25680	51360	77040
40	29400	58800	88200
42	33120	66240	99360
44	36840	73680	110520
46	40560	81120	121680
48	44280	88560	132840
50	48000	96000	144000
52	51720	103440	155160
54	55440	110880	166320
56	59160	118320	177480
58	62880	125760	188640
60	66600	133200	199800

As you can see from the table, the break-even point is located at about 26 cocktails. This means that if you sell less than 26 cocktails per day, you will lose profit. Based on these data, it is clearly seen how important sales volume is.

In the table above you can also see profit margins from business scaling. With three retail outlets, very interesting numbers are already starting.

Oxygen bars are a free niche in which there are practically no competitors. True, there is no permanent clientele yet, but interest is growing. Incomes here are modest, but stable, so more and more entrepreneurs are beginning to consider this direction to open their own business.

Everything new is well forgotten old. In the 70s, oxygen cocktails could be tasted in Soviet dispensaries and sanatoriums. They were prepared on main oxygen, or bottled oxygen. Cylinder technology is actively used today, but it has two drawbacks - firstly, medical oxygen is not so easy to find, and secondly, a cylinder, from the point of view of the fire inspectorate, is a dangerous thing.

"Take out" oxygen as a product outside medical institutions helped the invention of convenient mobile equipment. The oxygen concentrator weighs about 20-30 kg and is produced by both Western European, American, Korean, and domestic manufacturers.

There are two ways to organize an oxygen business. The first is the production of oxygen cocktails, the second is the creation of an oxygen bar.

Oxygen bars already exist in Moscow, St. Petersburg, Kazan. The initial costs of creating such bars are relatively low - from 12 to 20 thousand dollars. A significant share of the costs falls on rent, which today in the "passable place" in the capital is about 1,000-5,000 rubles per square meter. meter per year, and in the regions - 300-700 rubles. Therefore, the payback period is about two years.

The bar system consists of two main components: an oxygen generator and a station with replaceable aromatic capsules (infuser). The concentrator, passing air through a molecular sieve, separates pure oxygen. In the infuser, it is saturated with aromas and gets to the consumer through the headset (earpiece). Right in the nose.

You don't need any certificates to get started. State bodies certified installations as ordinary household appliances.

For a quick payback, it is necessary to arrange a bar in a passable place: in shopping centers, swimming pools, business centers and office buildings, cinemas. The area will be small - for a small rack and a few chairs, three to five square meters will suffice. Equipment is also limited to only four concentrator kits and an infuser. When opening a separate outlet, it is better to immediately offer the whole range of services: “liquid” oxygen (cocktails) and breathing through a headset.

The main person in the oxygen bar is the oxygen. His task is to communicate with clients and organize "oxygen sessions": mix aromas, create the right bouquet, based on the condition and age of the bar client. Usually there are no problems with finding employees. This profession is considered elite, and its salary level is higher than that of an ordinary salesman.

An oxygen cocktail is a product designed for the general public, as opposed to a niche and trendy oxygen bar. Oxygen cocktail is especially well "sold" in children's institutions. In some schools, children are already “fed” with an oxygen cocktail. It will not be difficult to negotiate with the principal of the school if you promise to use part of the profit for school needs.

Experts believe that this business has great prospects in the regions. Firstly, regional company it is easier to negotiate with the administrations of schools and kindergartens, secondly, there is a chance to receive a subsidy for social work, and, finally, another plus is the low capital intensity. Unlike an oxygen bar, the promotion of which requires at least 12 thousand dollars, here you can get by with 45 thousand rubles. This is the minimum set of equipment for making a cocktail.

Basic equipment- Oxygen Concentrator. big difference between Italian, American and Russian equipment not in terms of quality, except perhaps the design, Italians and Americans have better. Domestic concentrators cost 12-17 thousand rubles, foreign - 1-2 thousand dollars. The price of the device also depends on their capacity (they come in from 3-10 liters).

An oxygen cocktail is prepared on the basis of natural packaged juice (cherry, apple, grape) or phyto-solution. For foam, a special powder is added - a foaming agent, you can use gelatin or licorice root as a foaming agent.

The cocktail is served in a 200 ml disposable plastic cup. The cost of a portion of a cocktail is from 70 kopecks to a ruble, the selling price is from 10 to 15 rubles. Monthly expenses for cups and plastic spoons - from 1,500 to 4,000 rubles, depending on the number of consumers. From a liter "can" of powder-foamer, you can prepare from 80 to 120 servings.

Thus, the profit from one school in a good scenario will be about 21 thousand rubles a month, and a set of equipment can be used in several schools or kindergartens. This will increase your profits by several times. You can return the investment in one and a half to two months.

The cocktail business can be called understandable simple and stable business. There is no seasonality factor in it, the weather does not affect oxygen. And it's also a good business. Oxygen cocktails bring benefits and health to children.

Based on an article by Ekaterina Chinarova for Business magazine

The business of selling oxygen cocktails is a new, unoccupied niche that has just begun to develop. Due to the absence of fierce competition and low start-up costs, we can build our own business and pay it back in just three months, getting a lot of pleasure from the work done. Oxygen cocktails were consumed in the days of the USSR in sanatoriums in order to improve the body. Many years have passed, but people have not stopped taking care of themselves, trying to look younger and more beautiful than usual, and our cocktails will help a potential client with this task. We will write a simple business plan for an oxygen bar, describe how to open it, where, what documents are needed for this and how much money will have to be spent at the initial stage of work. In addition, let's try to calculate the potential profit that you can get with your new business.

We need to analyze the market and decide how exactly we will organize our oxygen bar. The fact is that you can open two types of bars - a bar that sells drinks or a bar that sells oxygen inhalation services. The problem with the second option is that our population knows practically nothing about it and the income of the oxygen bar will be low due to low popularity. We will choose a bar selling oxygen cocktails - the cocktails themselves are very attractive, if they are beautifully made, then there will not even be a need to spend money on advertising your product. In addition, we must not forget that this is not just a cocktail, but a wellness liquid - it not only quenches thirst, but also brings many benefits to the body. Remember these words, we will use them again when we make flyers.

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How to open an oxygen bar: renting a room

You probably already know where to open an oxygen bar - the criteria for choosing a room are no different from any other bar. We need to find a small space with low rent and high traffic. Movie theaters, shopping centers, shops near large educational institutions, parks. The choice is actually huge and this will allow us to find the cheapest and most acceptable place without much effort. It’s not worth spending money on a specialist to find you a room - with the help of the Internet, you can do it yourself without paying 20 thousand rubles.

In the center of Moscow, most shopping centers are already occupied, but you can still find a good place to open the oxygen bar. A small room will cost us 30 thousand rubles a month, this is not a very large amount, given the huge flow of potential customers. The premises do not even have to be repaired - tenants of large shopping centers rent out normal premises suitable for working with a client. We just need to modify this room a little, hang a few pictures, maybe put some flowers. All this will have a positive effect on the client. Additional repairs will cost us 8 thousand rubles.

Oxygen bar business plan: equipment purchase

At the beginning of the article, we already said that an oxygen bar does not need expensive equipment, and this is true. First we need to purchase an oxygen concentrator that will saturate the liquid with oxygen. You can find many Internet resources selling such devices from abroad for the price of 12-20 thousand dollars, but we advise you to buy our domestic hub. The fact is that in terms of build quality and duration of work, foreign machines do not differ from ours at all, the difference is only in the design of the body - American and Italian ones look an order of magnitude more beautiful, but is it really important? The client will still not see the hub, why overpay ten thousand dollars for an unnecessary feature. A small oxygen bar should buy a small 5 liter concentrator. This is enough to serve everyone with quality products and at the same time you will not have unused capacity.

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In addition to the concentrator, we also need an oxygen mixer and a foaming agent. The mixer mixes the filler with the oxygen liquid, and covers the top of the glass with foam so that the oxygen does not escape from the liquid. Now you can easily buy the whole set for the production of cocktails for 30 thousand rubles, it even has bags for the production of foam. We will also write this into the costs of the oxygen bar. Unfortunately, our expenses do not end there.

A small oxygen bar needs a bar counter and a table to set up all the equipment. The simplest small bar counter will cost us 10 thousand rubles, the table will come out much cheaper - 3 thousand rubles. By the way, the set with a bar counter also includes chairs - good way keep the client and communicate, talk about promotions and features of the oxygen bar. Although, most customers will just buy a cocktail and go about their business.

You can't put an ordinary salesman at the bar for the reason that he won't be able to make a normal oxygen cocktail and will just scare away all the customers. Only professionals who have already been trained and know how to make cocktails, how to work with equipment and who can tell visitors about all the benefits of this drink should be recruited for this position. Finding a good OJ is not difficult - there are a lot of professionals on the Internet looking for a job and at the same time they do not require a large salary. It is best to hire a nice-looking girl, she will work better with clients. Wage will be 20 thousand rubles a month.

This service sector is still poorly developed in our country, but many people in the world have been using oxygen cocktails for a long time, this niche has its own fashion, its own trends. You need to follow the global fashion for cocktails, try to keep up with the times and, if necessary, send your OxJ to trainings to improve your skills. The price of such courses can reach 5 thousand rubles, but we do not need it yet.

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Oxygen Bar Business Plan: Advertise Yourself

We do not need to analyze the market in order to determine the potential customers of our bar. Young people whose desire to try something new sometimes borders on insanity, office workers and others enclosed spaces for which oxygen starvation is the norm. The older generation will also not mind trying to improve their health with an inexpensive cocktail. After you decide on the target audience, you can start an advertising campaign.

Handing out flyers is a great way to tell a client about yourself. Hand out leaflets with information about your bar near large offices during lunch break, near universities, directly near shopping center, where do you work. People will be interested and learn about you, and this is the main thing in business. When people know about you and want to try your services, the income of the oxygen bar will increase by itself.

Do not forget about advertising on the Internet - this is an important part of our work. Constantly talk about yourself, make promotional posts, talk about promotions and discount coupons. Even if ten people respond to your advertising post, it's still money and profit.

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Oxygen Bar Business Plan: Costs and Income

The advantage of an oxygen bar is that the equipment is not expensive. One-time expenses amount to 30 thousand for the purchase of equipment, 8 thousand rubles for cosmetic repairs of the premises and 13 thousand rubles for the purchase of furniture. In general, it will turn out 51 thousand rubles for the stratum of the enterprise. The costs of the oxygen bar do not end there - we also need to pay for the rent of the premises in trading floor, it costs 30 thousand rubles a month, and the salary of a professional oxygen jet is 20 thousand rubles. The operating costs amount to 50 thousand per month, our task is to recoup at least them.

On average, a new outlet can sell 40 cocktails a day. When there is a permanent audience, this figure will double. The cost of preparing one cocktail is 9-10 rubles, while the price in Moscow for an oxygen cocktail is 70-90 rubles. We will calculate the potential profit based on the minimum price. The cost of cocktails will be 10,800 rubles, the profit is 84 thousand, hence the net profit will be 73,200 rubles. This is with a minimum number of visitors per day.