home » Acts » Take as much as you can! Igroved invites you to the race with board games! Take me away if you can: Media Markt will allow customers to take equipment out of stores for free Take as much as you can.

Take as much as you can! Igroved invites you to the race with board games! Take me away if you can: Media Markt will allow customers to take equipment out of stores for free Take as much as you can.

Imagine you are walking into a hypermarket. household appliances and you understand that you can take absolutely any goods you like from the shelves in unlimited quantities - as far as your hands and the capacity of your pockets allow. Yes, yes, absolutely free! With only a small caveat: you have only 50 seconds for such a non-standard type of shopping. You will probably want to pinch yourself harder to make sure this is not a dream. However, Media Markt, the largest European retailer of electronics and household appliances, is in a hurry to assure you: very soon such miracles will really become possible, because the large-scale action “Take it away in 50 seconds”, which made a lot of noise in the media and the blogosphere three years ago, is returning to Russia!

For the second time in the history of Russian retail, the Media Markt hypermarket chain will hold an unprecedented campaign “Take it away in 50 seconds”, within which participants will have a unique opportunity to take their favorite equipment and electronics out of the store for free. The time for such "shopping" will still be very limited: as the name of the promotion itself suggests, "buyers" will have to prepare for intense 50-second "runs", having previously honed their manual dexterity and "capture" tactics.

By the way, the participants of the action "Carry away in 50 seconds" in 2013 approached the process of preparing for the "race" with all seriousness. For example, the finalist from Moscow, Elena Subbotina, devoted her preparatory period to daily exercises and preliminary thinking over her winning route. On the day of the final, this allowed her to take equipment worth 614,991 rubles from the Moscow Media Markt!

The selection process for the finalists to participate in the “races” this year will be somewhat simplified: they will be determined by a random number generator. To do this, as part of the qualifying stage, which will be held from May 26 to August 11, 2016, everyone needs to register in the Hitroshopping loyalty program and follow a series of simple steps - https://www.mediamarkt.ru/unesty-za-50- second. The final "races" of the winners of the qualifying stage will take place on August 28, 2016.

It is noteworthy that this year the geography of the action will also change - it will literally become all-Russian and will go far beyond the cities where Media Markt operates.

Alexander Fedosov, Vice President of Marketing Media Markt:
“Based on the experience of holding our first action three years ago and having analyzed the activity of its participants, this year we decided to expand its geography as much as possible. Believe it or not, we still receive letters from different parts of Russia with a request to re-hold this promotion - it turned out to be such a bright and unusual event for the Russian buyer. I believe that it would be unfair this time to set any restrictions and deprive those who are very interested in the chance to participate. Therefore, absolutely any resident of Russia can become a participant in the “race” this year.”

First Russian share“Take it away in 50 seconds”, which took place in the summer of 2013 in 22 cities of Russia, allowed participants in unusual “races” to take the equipment they liked out of Media Markt stores to total amount more than 9 million rubles. The most popular among “buyers” were such categories of equipment as SLR cameras, smartphones, products Apple– iPhone 5 and Macbook and more. Artem Zubalevich from Chelyabinsk became a real record holder: he managed to take out equipment worth 728,312 rubles.

Despite the novelty of this format for Russia, Media Markt buyers in Europe have been participating in such activities since 2009. It was then that more than 210,000 people sent their applications for participation in Poland. The winner, 19-year-old Piotr Mikusik, prepared well and took out 61,000 euros worth of equipment, including 15 smartphones, 7 cameras, 6 laptops, two 3D monitors, two game consoles and even one coffee maker. Two years later, an action participant, 48-year-old Angel Gomez, selected from 50,000 participants, managed to carry away 9 smartphones, 9 laptops, 4 SLR cameras, two robotic vacuum cleaners and one TV for a total of 28,144 euros.

Muscovites, for example, will be able to buy a sports clothes, shoes, perfumes and alcohol with a discount of up to 50%, toy sellers discount up to 90% of the cost, dishes will be cheaper by about 30-40%, and musical instruments - by 15-18%.

St. Petersburg shopping malls are in a rush. Supermarkets also offer their discounts. small shops. According to another, the name happened due to the method of conducting financial statements on this day. Whether Novosibirsk will go shopping today and whether they see the benefit in such sales, we found out from the citizens of the city. The excitement continued at lunchtime.

During the past year, Krasnoyarsk stores also did not stay away from sales. A big plus in this, of course, to sellers - in the evening there will no longer be such a crush and running around. To do this, they spend the night in tents in front of the shopping center. Shopping centers are completely transformed into shopping and entertainment palaces, attracting not only big discounts but also different activities. Even the newlyweds could not miss - immediately after registering at the registry office and traveling to the sights of the Far Eastern capital, they went straight to shopping. Subsequently, many customers have switched to online shopping to this day. And on the other hand, the newlyweds will surely remember this date doubly - both by the experienced anxiety, saying “I agree” to each other, and by the crazy act. If violations are nevertheless found on the website of one of the participants in the action - for example, the price of a product that does not correspond to the declared discounts - you can contact the merchant using " hotline» Runet. Stores in America black friday open around 5 am, and some - at 00:00. Demand skyrockets on promotional days, which, according to Marx, determines supply and vice versa. Thousands of people came to the shops to buy goods at a reduced price.

Three sales formats are common on the global web: fixed coupon discounts covering all products, automatic price reductions for all products, in promotions, and dynamic express discounts that last only a few hours and reach the largest sizes. Therefore, solemn shopping should be first of all attentive and careful, and not look like a hunt for something, but only at a discount. We value our client.

Why are the French against Black Friday? Well, generally speaking, in the age of the Internet, where you can find out about the cost of any product, overestimate it, and then underestimate it, it’s just pointless, - Artem, the administrator of another store, is sure clothes. This year, most Russian stores are limited to discounts of 20-30% or 50%. Looking at such a benefit, few people think about whether this is a bona fide commercial point or not. Every year shopping centers sales are starting all over the planet with 30, 50 and ¾ discounts on most products. But it's still far from evening. TO " black friday» even car dealers are getting involved.

The custom of organizing sales on this day appeared in USA back in the 19th century, the name " black Friday The holiday of sales appeared in the 1960s thanks to drivers who christened this day because of the considerable traffic jams. During the promotion, stores offer significant discounts on their entire range.

Then, in 2013, black Friday'really come to Russian Federation- many retailers offered special discounts that day, but the main action took place on the Black Friday platform created by Vladimir Kim the year before last, which became an aggregator of offers from large online stores.

By the way, the participants of the action "Carry away in 50 seconds" in 2013 approached the process of preparing for the "race" with all seriousness. For example, Elena Subbotina, a finalist from Moscow, devoted her preparatory period (VIDEO) to daily exercises and preliminary thinking over her winning route. On the day of the final (VIDEO), this allowed her to take equipment worth 614,991 rubles from the Moscow Media Markt.

The selection process for the finalists to participate in the “races” this year will be somewhat simplified: they will be determined by a random number generator. To do this, as part of the qualifying stage, which will be held from May 26 to August 11, 2016, everyone needs to register in the Hitroshopping loyalty program and follow a series of simple steps. The final "races" of the winners of the qualifying stage will take place on August 28, 2016.

It is noteworthy that this year the geography of the action will also change - it will literally become all-Russian and will go far beyond the cities where Media Markt operates.

The first Russian action "Take it away in 50 seconds", which took place in the summer of 2013 in 22 cities of Russia, allowed participants in unusual "races" to take out the equipment they liked from Media Markt stores for a total amount of more than 9 million rubles. The most popular among "buyers" were such categories of equipment as SLR cameras, smartphones, Apple products - iPhone 5 and Macbook and much more. Artem Zubalevich from Chelyabinsk became a real record holder: he managed to take out equipment worth 728,312 rubles.

Media Markt is the European leader retail market home appliances and electronics. The network was founded in 1979 and is part of Media-Saturn-Holding GmbH, whose turnover in the 2012-2013 financial year amounted to 21.0 billion euros.

The Media Markt network includes more than 800 stores in 14 countries around the world. In Russia, the network is being developed by OOO Media-Markt-Saturn. Since 2006, 62 stores have been opened in 28 cities of Russia: 13 in Moscow, 9 in St. Petersburg, 3 each in Samara, Yekaterinburg, Chelyabinsk and Rostov-on-Don, 2 each in Kazan, Nizhny Novgorod, Volgograd, Orenburg, Krasnodar and Voronezh, 1 each Tolyatti, Omsk, Lipetsk, Naberezhnye Chelny, Novosibirsk, Ryazan, Ulyanovsk, Surgut, Belgorod, Ufa, Bryansk, Yaroslavl, Krasnoyarsk, Petrozavodsk, Yoshkar-Ola and Barnaul.

Take as much as you can! Igroved invites you to the race with board games! Take me away if you can: Media Markt will allow customers to take equipment out of stores for free Take as much as you can.

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