Business ideas for a cafe with calculations. An example of a ready-made cafe business plan with calculations: a free sample from business institute experts

Every third entrepreneur dreams of opening his own cafe. And this is not surprising, since owning a cafe is a very interesting and profitable business.

Dozens of new offices appear every month, huge ones are built, rented out retail space. Office workers daily need to solve the problem of nutrition. Organizing a café is profitable and perspective view business. And having a business plan for opening a cafe in your hands, it immediately becomes clear what and how to do.

A cafe is a place for meeting friends, for negotiations and romantic dates. More and more consumers are willing to pay for this service. That is why new cafes, coffee houses, pizzerias and restaurants are growing at every step like mushrooms after rain.

Before you open an institution, you need to have an idea of ​​\u200b\u200bhow to draw up a business plan for a cafe.

Type of institution and its location

Let's start with the most important - define the market segment. You can open a cafe:

• elite type;
• cafe for the middle class;
• evening cafe, etc.

You can purchase an extended cafe business plan for only 490 rubles. Learn more

Competitor analysis and troubleshooting

The business plan for opening a cafe involves detailed description market of similar establishments of this locality, you should establish the level of competition, identify mistakes and the slightest shortcomings of competitors in order to prevent them in your business.

When you think over all the nuances of the location of the institution, you can proceed to the description of the enterprise. Think about the capacity of the hall, what time of the establishment will be optimal, for example, from 8.00 to 00.00, or from 10.00 to 02.00.

Think about the main service of your cafe, what kind of cuisine you will offer:

• national;
• European;
• eastern;
• or it could be a mixed cuisine.

Buying, building or renting a property

The premises can be rented, bought or built. It all depends on the availability of funds, desire and time available to the businessman. It should be borne in mind that the area of ​​​​the cafe must be consistent with the requirements of the legislation at the local level. For example, you can choose a cafe with 50 seats on an area of ​​280 square meters.

The name of the cafe should be memorable, the interior should be pleasant, and the cuisine should be delicious.

Name and interior - the general concept of the institution

Carefully consider the design of your premises, it also depends on whether the cafe will appeal to the audience. You may want to arrange a themed establishment, cafe-bar, pizzeria (), sushi bar, coffee shop or children's cafe. It is worth keeping abreast of events - check out the offers of competitors in your segment. This will allow you to choose a unique design of furniture, the room itself, choose unusual way service.

Read also: Own parking: we draw up a business plan

It is desirable that the name of the institution and its design somehow correlate with each other. The interior should reflect the concept of the cafe.

It is best to come up with your own "trick", something that will make you recognizable in the market and attract potential customers.

Contact designers, florists, decorators if you have enough funds for this. One secret - fresh flowers on the tables will always attract the attention of visitors. Inexpensive and win-win trick!

Naturally, the interior design should correspond to the direction you have chosen, here are a few options:

Traditional

The tables are in rows, it is possible to combine a zone with tables and a separate zone with sofas. Service by waiters. Prices are above average. This format is often used to organize coffee houses. The coffee shop's menu includes coffee, cocoa, hot chocolate, and a large selection of desserts.

"Russian format"

The menu includes alcoholic drinks, salads and main dishes. The cafe resembles a restaurant with its wide range of dishes and strong drinks. The format is in demand and relevant.

"Fast food"

Cafe business plan fast food- a separate issue, because self-service saves enough money for staff. The format of the cafe involves "food on the run", disposable tableware (production of disposable tableware), food is prepared in the shortest possible time. In parking lots, train stations, in the catering area of ​​supermarkets, this format of a cafe is in great demand.

Equipment installation

As soon as you decide on the thematic and general focus of your establishment, you can begin the installation of production equipment and its installation. The development of a cafe business plan involves a detailed coverage of all the details.

For an ordinary cafe you will need:

• plates;
• grill;
• ovens and cookers;
• sinks;
• refrigerators;
• dishes;
• production tables;
• tables for visitors;
• chairs, etc.

Cooking equipment should be of high quality and convenient, it is best to give preference to an imported manufacturer.

We select qualified personnel

When all of the above points are implemented, it is necessary to start searching for personnel. Interchangeability is the most important factor in selecting and hiring cafe staff. It is risky to hire only one or two experienced waiters, and other workers who are completely unqualified. If you plan to work in two shifts for an average cafe, you will need 2-4 cooks, 2 administrators, 6-8 waiters, 2 bartenders, 2-4 auxiliary workers.

The key to the prosperity of any cafe is the professionalism, culture and qualifications of the establishment's staff. You can contact a professional agency that will help you find qualified employees or do the search yourself.

It all depends on how much time and money you have. Drawing up a business plan involves discussing the salaries of employees. You should prepare for the fact that you will have to pay salaries monthly, as well as make contributions to the social fund. These items of expenditure will become permanent.

Pay attention to the taxation system, with the right choice, these expenses will reduce the overall tax base.

Working out the menu in detail

The next item in the business plan for organizing a cafe is a detailed study of the menu. Visitors to your establishment should have a fairly wide choice. Each of your customers should be able to choose a dish to their liking. The menu should be varied, ideally it should include first and second courses, dishes of national, European and oriental cuisine, etc.

Approximate data:

• Initial costs - about 3,500,000 rubles.
• Payback - 12 - 15 months.
• 30 seats, area - 145 m², region - Moscow.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled detailed business plan cafe calculations.

The cafe market in Russia and the relevance of investment

Considering the state of affairs in the cafe segment, it is worth starting not with numbers and statistics, but with a change in the mentality of Russians. The culture of breakfast (and food in general) "outside the home" does not even have two decades. The first coffee house that met the "classic" criteria for its format was opened in St. Petersburg only in 1994. Since then, every year (except for the post-crisis 2009) the segment has been growing, gradually forming a “Western European” way of life, and in 2010 already occupied 13% of the market in value terms.

In Russia, there is another specific difference. The concepts of "coffee" and "cafe" in our country are not too connected. We are a "tea" country and in terms of coffee consumption (a kilogram of grains per person) we rank at the end of the third, beginning of the fourth decade. Therefore, cafe owners, in addition to the main product, include alcohol in the menu (in most cases, draft beer), cold and hot dishes. This domestic cafe differs from its "classic" counterparts.

Well, now to the numbers. From 2010 to 2015, the market in question showed a 15% growth, average check increased by 61.4%. IN small towns establishments still remained a place of rest, in megacities corporate culture played into the hands of restaurateurs - they go to cafes for business lunches or order food to the office.

According to RBC forecasts, the growth in the value turnover of the catering market will continue and in the next 5 years will reach 1,261 billion rubles. The cafe segment will become one of the most progressive.

Growth points for a restaurateur who is going to launch a project now:

• A growing consumer culture.
• Adjustment of rental rates in favor of reduction.
• A wide range of formats that are in demand among a solvent audience.
• Opportunity to divert some visitors from restaurants during the crisis.
• Insufficient market saturation - according to research by Rosstat in Russia, one food outlet accounts for 930 people. In Europe, there are three times more establishments, in the USA - 6 times.

KLEN experts will tell you how an efficient cafe is built.

Where to begin? Format selection

Cafe is a catering format that gives the greatest "creative freedom" to the chef, manager and owner. There is no such clear framework as in a restaurant, the system for building work is more flexible, and investments are much less. All this allows you to quickly respond to changing market conditions and use situational solutions. The cafe is easier to tolerate the failure of promotions and offers, again because of their low cost.

But a number of basic formats (that is, standardized business schemes) can be distinguished.

• Stree food- street single-product fast food, designed for a "snack" on the go. In the Street food format, there is an unwritten rule - the client must be able to hold the product with one hand. There are both stationary and mobile solutions on the market. The first group includes pavilions with several tables located in places with good traffic. The second is a new word in the Russian food industry. Bicycle cafes, cafe trailers and food trucks do not wait for the visitor, but go to him. This solution is a kitchen on wheels capable of both producing and distributing a product. Three- and four-wheeled bicycles, minibuses, autotrucks are used. The average check is around 150 rubles.

• Fast food- the format of "fast food" with which many, in principle, associate cafes. They can be either mono-product (based on the basic dish - burgers or pizza) or multi-product. As a rule, they work in a self-service format. Cooking processes are simplified and automated as much as possible, semi-finished products and blanks from the kitchen factory are actively used. The average check is 200 rubles.

• Quick Restaurant Service also refer to the format of "fast" food establishments. They offer a wide menu, however, inferior to the restaurant in assortment. IN technological processes kitchens use semi-finished products of a high degree of readiness - this is the key to the declared speed. The average check is 300 rubles.

• Fast Casual- in institutions of this type, the guest can both eat and spend time. Cafes of the “fast” formats listed above are designed for high table turnover; only teenagers will sit in them for a long time. Fast Casual offers comfort and a well-designed interior, often a bar menu. The format is closest to the generally accepted understanding of the term "cafe". The average check is around 600 rubles.

Speaking about cafe formats, it is necessary to take into account not only the financial aspects of the business, but also the principle of service organization. It is based on the so-called frame - a stereotypical model of consumer behavior. What and how the guest will do in your establishment.

In addition to cafes with waiter service (“order-dish-bill” frame, i.e. “a la carte”), the following companies operate on the market:

• food court- the well-known food court. This space for catering establishments (usually for Fast Food) is located, as a rule, in shopping centers. The advantages of this approach are in the absence of costs for attracting visitors (there is already huge traffic here), and the disadvantages are in competitors with whom you are literally side by side. Often several food establishments have a single dining room, so you can save on renting space.

• Free flow (free flow)- establishments built on the principle of "separate islands". In the cafe hall there is an open kitchen and stands with categories of dishes (first course, salads, hot dishes, coffee or beer). The principle is to give the client maximum freedom of choice. The visitor himself determines the dishes and the table, there is no need to wait for the order. Free access helps to reduce the staff. The advantage of the free flow idea is that the format is suitable for different social strata - you can expand the potential audience.

• anticafe- relatively new format developed in Russia. We mention it solely for educational purposes and to realize pride in domestic restaurateurs - now anti-cafes are collecting good press in London and overseas. This idea has nothing to do with a standard cafe, and its business plan is radically different. In the anticafe (time cafe), visitors pay not for food, but for the time spent. Tea, coffee, sweets and Wi-Fi are provided free of charge.

In this text, we will take as a basis a cafe with waiter service and European cuisine. Unusual business models are worked out individually.

Concept

If the format can be called a scheme, a mechanism for the operation of a restaurant business, then the concept is its shell, appearance, packaging. At the same time, it is she who describes the details and stages of work on creating a catering establishment.

The standard structure of the concept of your own cafe:

Market research of the market:

• The general state of the market of the selected region (it will become clear whether people will be able to pay at all)
• Existing areas of the restaurant market (which format is already making money, which is becoming fashionable)
• The main players - what network and author's establishments are already open in the region? The information will help you stand out from your competitors.
• Loyalty sampling - will potential customers like your idea?
• Format and type of catering establishment. What is described in paragraph 2.

The idea and positioning of the cafe:

• Definition of the target audience
• Cafe Theme
• Maintenance method
• Features and advantages compared to establishments working for the same target audience
• Related restaurant product

Technological solutions (can be expressed as terms of reference):

• Space requirements (including optimal location areas)
• Engineering and architectural requirements
• Division of space (zoning)
• Other criteria for choosing premises (parking, proximity to the shopping center)

Menu development (in the best option- with technological maps):

• List of main menu dishes
• Business lunches and other time promotions
• Banquet offers (if any)
• Seasonal Solutions
• Bar, cocktail and wine cards

Design and identity:

• The design and interior design of the dining room and technological area
• Decoration of the facade and adjacent territory (if any)
• Signboard and outdoor advertising
• Brandbook
• Professional furniture for catering

Pricing:

• The system for monitoring the purchase of products and work with suppliers (largely determines the cost of dishes)
• Determining the food cost and margin for each dish (this is covered in a separate section below)

Marketing

• Communication channels
• Access to the market
• Loyalty programs
• Situational marketing (at this stage, you can paint promotions dedicated to the holidays)

It is worth mentioning another opportunity that the modern HoReCa market offers to restaurateurs. We are talking about a franchise - a paid right to use a trademark, developments and solutions of a major brand.

That is, you can sign an agreement with one of federal networks and open a restaurant under their brand name. In this case, the developed format, concept, business plan, identity, marketing, equipment technological plan, recipes are provided. But you will not be able to make your own adjustments - you have to work within strictly established limits. In addition, in most cases, a one-time and monthly payment is made in favor of the franchisor.

Business plan

For an example of calculations, let's take a cafe with 30 seats with a full production cycle. The recommended area for establishments of a similar plan is 145 m², the region is Moscow.

Main items of expenditure

Premises for rent

We are talking about renting, since buying your own real estate in the metropolitan area will increase the budget for opening several times. In fairness, it should be said that a cafe in its own premises will be valued much more expensive when sold.

• The nearest suburbs - 20,000 rubles per m² per year. The amount is 2,900,000 rubles per year.
• The area of ​​the third transport ring - 50,000 rubles per m² per year. The amount is 7,250,000 per year.
• Center of Moscow - 100,000 rubles per m² per year. Amount - 14 500 000 per year.

Design

This includes the creation internal environment, engineering infrastructure and technological solutions for kitchen. It is more profitable to order designing in a complex and from specialized companies, because for this type of work a SRO permit is required.

Engineering design- speaking plain language, this is bringing the building itself and its communications in line with the requirements of your establishment and legislation.

The following types of work are included:

Architectural Engineering for buildings in need of renovation, construction works or deep redevelopment. The project includes sections, windows, doors and partitions, plans for each floor, piping fastenings, finishing and material consumption lists.

The architectural solution costs 300 rubles per m². The amount for our cafe is 43,500 rubles.

Ventilation and air conditioning project in public buildings and structures is needed to create safe and comfortable climatic conditions. Surveys are carried out both for the dining room and for the cafe kitchen. Moreover, when designing a technological zone, it is necessary to take into account the specifics of the work - during cooking, steam, soot, fumes and other pollution appear. Powerful ventilation will create the right conditions for your staff to work.

As part of the design, plans, axonometric diagrams of technological and general ventilation, air conditioning systems, lists of drawings and reference documents are prepared, explanatory note, specification of materials and equipment.

The design of ventilation and air conditioning will cost 200 rubles per m² of area. The amount for our cafe is 29,000 rubles.

Water supply and sewerage project considers the issues of providing enterprises with clean water and, at the same time, solves the problem of removing dirty water. It seems that it is unnecessary to talk about the importance of a well-functioning water supply in a food establishment. The norms of pressure and water temperature are indicated in SNiP 2.04.01-85 *.

As part of the design, axonometric diagrams of cold water, hot water and sewage pipelines, a diagram of a unit with water meters, a floor plan with the arrangement of equipment and communication points, a list of drawings and reference documents, a specification of equipment and materials are being prepared.

The design of water supply and sewerage will cost 140 rubles per m² of area. The amount for our cafe is 20,300 rubles.

Power supply project allows you to use professional restaurant equipment in the cafe kitchen. You will need a voltage of 220 and 380 V.

As part of the design, plans for a power and socket network, cable laying (indicating junction boxes), plans for a lighting network, a wiring diagram and a single-line diagram of an input switchboard, a list of drawings, a specification of equipment and materials are prepared.

The design of power supply will cost 180 rubles per m² of area. The amount for our cafe is 26,100 rubles.

Total cost of full engineering design- 118 900 rubles

Technological design creates a scheme for arranging the connection of equipment in your kitchen. It is better to entrust this stage not just to engineers, but to engineers from HoReCa.

The cost is 200 rubles per m² of area. The amount is 29,000 rubles.

This money can be saved if you cooperate with a large supplier. For example, when ordering equipment from the company " MAPLE» technological design you get for free.

Design

Institutions “for their own”, opened for the soul and not designed for earnings, can be made out on their own. Sometimes very interesting options are obtained.

But for a cafe that makes a profit, the work of a specialist is necessary. After all, design implies not only the visual embodiment of an idea, it must provide maximum amount seats on the available area, the size of the aisles, the location of the tables relative to the stations of the waiters.

The work of a professional restaurant designer is built as follows:

• Development of a design solution within the framework of the concept
• Creating a 3D visualization of the project
• Selection of materials and furniture equipment, placement
• Facade design
• Author's supervision over the execution of the project

A full-fledged design with a facade will cost 1200 rubles per m². The amount is 174,000 rubles.

Room decoration

Cases when it is possible to find a room that is suitable for a cafe can be counted on the fingers. Repair will have to be done, the difference will be only in its complexity.

• Cosmetic repairs will cost 1,500 rubles per m², total - 217,500
• Qualitative overhaul costs 7,000 rubles per m², total cost - 1,015,000
• Elite finishes (VIP design) - 15,000 rubles per m², cost - 2,175,000

Equipment

Calculation for an institution for 30 seats.

Thermal equipment:

• Combi steamer TECNOEKA EVOLUTION EKF 711 E UD - 214 307 rubles
• Four-burner electric stove PE-0.48M with a cabinet - 40,920 rubles
• Induction cooker UN-3,5KC-1 desktop wok - 16 971 rubles
• Roasting surface (contact grill) ERGO VEG-836 smooth / corrugated - 13,650 rubles
• Pizza oven GAM MD1 - 37 961 rubles
• Rice cooker ERGO CFXB 50-70x - 3,080 rubles
• Boiler ERGO KSY-30 jellied type - 10 220 rubles

Refrigeration equipment:

• Chill cabinet ARIADA R1400M - 53 920 rubles
• Freezer cabinet ARIADA R750L - 68 121 rubles
• Refrigerated table HICOLD GN 11/TN - 59 990 rubles
• Ice generator ICEMATIC E21 W - 57 622 rubles
• Vertical confectionery showcase HICOLD VRC 350 - 92 450 rubles

• Mixer KITCHEN AID 5KSM150PSEWH - 60 990 rubles
• Mixer ROBOT COUPE Mini MP 190 Combi - 37 384 rubles
• Meat grinder "Convito" HM-22А - 39 130 rubles
• Slicer "Convito" HBS-220JS - 18 340 rubles
• Vegetable cutter "Convito" HLC-300 with a set of knives - 50 820 rubles
• Glass washing machine (dishwasher) MACH MB/9235 - 72,444 rubles

Bar equipment:

• Saeco Syntia Cappuccino coffee machine - 73,750 rubles
• Bar mixer BL-015 - 8 750 rubles
• Juicer ERGO MK-8000 - 10 360 rubles

Technological equipment:

• 2 single-section washing baths VM 1/5 e - 7816 rubles
• Two-section washing bath VM 2/5 ots - 7,598 rubles
• 2 production wall tables - 8,734 rubles
• 2 tables of working island SPO 9/6 ots - 7,902 rubles
• 4 racks with solid shelves SK 1200/500 - 59,284 rubles
• 2 exhaust umbrellas ZVP 10 * 8 - 19 692 rubles
• 2 exhaust umbrellas ZVO 12 * 10 - 31,504 rubles
• 4 solid wall shelves PN 6/4 - 6 636 rubles
• Island table for waste collection SPS-111/900 - 8 674 rubles

Kitchen utensils and utensils - gastronomy containers for cooking and storing food, frying pans, boilers and pans, cutting boards, ladles, graters, etc. The total cost is 45,545 rubles.

• Chef's knives (4 items) - 17,253 rubles
• Serving items - 38,460 rubles
• Porcelain dishes - 59 420 rubles
• Cutlery - 15,099 rubles
• Glassware - 23,280 rubles
• Furniture for guests (30 seats) and staff - 191,014 rubles

The total cost of equipping the cafe is 1,589,091 rubles

Equipment data are given on the basis of ready-made projects of the company " MAPLE". The price may be reduced due to discounts.

Registration

The optimal form of work in catering will be. At least for cafes selling alcohol. Significant plus - minimum size authorized capital (it is the entrepreneur who risks in case of bankruptcy) - 10,000 rubles.

List of documents. Required for registration:

1. Registration certificate
2. Certificate of assignment of TIN
3. Extract from the Unified Register (, EGRIP)
4. Rosstat information letter on OKVED codes:
   55.30 Activities of restaurants and cafes
   55.40 Bar activities
   55.52 Supply of products Catering. This includes the activities of catering enterprises for the production of catering products, their delivery
   If the cafe is supposed Additional services, you can choose from the classifier (for example, 92.72)
5. Certificates of registration with the MHIF, FSS, PFR
6. Bank account opening agreement
7. Confirmation of registration of cash registers (cash registers)
8. Order on the appointment of the head, chief accountant, cashier-operator
9. Audit trail and complaint book

For premises:

1. Confirmation of the right to use the premises (lease agreement or certificate of ownership)
2. BTI passport with floor plans and explication
3. Engineering projects (see above)
4. Conclusions on projects issued by GAPU and MVK
5. Evacuation plan and fire instructions
6. Alarm service contract

Permissions:

1. Production and technical control plan agreed with SES
2. Certificate of examination for compliance with sanitary standards
3. Conclusion of the Ministry of Emergency Situations on fire safety
4. Conclusion of the SES on the presence necessary equipment and premises
5. Sanitary passports of the object and vehicles
6. Liquor license
7. Hygienic conclusion for raw materials and ready meals from Rospotrebnadzor
8. The results of the medical examination of personnel

Facilities maintenance contracts:

1. Removal and disposal of MSW and biological waste
2. Contract for deratization, disinfection and disinfestation
3. Contract for cleaning the ventilation system
4. Laundry agreement
5. Contract for the export and disposal of fluorescent lamps

The best way out for a start-up entrepreneur is to order the preparation and approval of documents from specialized companies. This will save both nerves and time.

taxes

Restaurateurs from the regions should take a closer look at UTII - single tax on imputed income. If, unlike Moscow and some regions, it works for you.

UTII exempts from paying property tax, income tax individuals(for IP).

The essence of the tax is that you need to pay on the basis of a certain basic profitability established by the state for a particular type of activity. For catering, reference points are the area of ​​​​the hall or the number of people in the state. When calculating, regional coefficients and the deflator coefficient are used. 15% of the calculated base income is paid.

But, as already mentioned, UTII does not work in Moscow. Therefore, it will be a priority. To switch to it you need:

1. Have up to 100 employees
2. Have an annual income not exceeding 60 million rubles
3. Do not open branches
4. Participation of other companies in the capital of LLC should not exceed 25%

You can apply within 30 days from the date of registration.

The tax rate under the simplified tax system is calculated in two ways:

• Deduct 6% from income
• Deduct 15% from the difference between income and expenses

VAT, income and property taxes are not paid under the simplified taxation system.

Staff

The format of the cafe in most cases allows you to staff the staff without any problems. Highly qualified specialists should be the director, administrator and cooks. From waiters and bartenders, in contrast to the restaurant, the demand is less here. Enough desire to work, friendliness and basic communication skills. The rest comes with training and practice.

The staff of the restaurant includes:

• Director. Estimated salary - from 70 000 rubles
• Chef. Estimated salary - from 70 000 rubles
• 2 generalist chefs. Estimated salary - from 40 000 rubles
• 2 room managers. Estimated salary - from 35 000 rubles
• 4 waiters. Estimated salary - from 25 000 rubles
• 2 barmen. Estimated salary - from 30 000 rubles
• Delivery driver. Estimated salary - from 35 000 rubles
• Storekeeper. Estimated salary - from 35 000 rubles
• 2 cleaners. Estimated salary - from 15 000 rubles
• 2 dishwashers. Estimated salary - from 15 000 rubles

The highest and administrative staff work on a five-day basis. Cuisine, service and stewarding on schedule 2/2.

Total monthly salary costs: 580,000 rubles.

Profitability and payback

At the menu development stage, the chef makes technological maps and determines the food cost of the dish - its cost as a percentage of the selling price. In cafes and bars, this figure is in the region of 12-16% (on average). At the same stage, a margin is formed - an extra charge, which will be the restaurateur's profit.

A cafe or bar is easier to recoup than a restaurant. There is less investment, a simpler format and a less demanding client. People come to the cafe to spend time in company, often not attaching importance to trifles.

Giving an average profitability and payback period in the case of a cafe is quite risky. Fresh bars can get a profit margin of 300%, and the markup on pizza goes from 500%. It all depends on the format and organization of the process.

The formula for calculating profitability is as follows:

P \u003d PR / (OPAav + OAav)

• P - actually, profitability
• PR - profit for the period
• OPAav - the average cost of the main production assets during the period
• OAav - average cost current assets during the period

Practice shows that typical private cafes pay off in 12-15 months. It is quite possible to rely on this result.

The aspiring restaurateur has the opportunity to increase his chances of success and "survive" the most difficult first year. Contact the company for expert support MAPLE”, its specialists opened 1200 establishments throughout Russia. This experience will certainly come in handy.

• Description of products and services
• marketing plan
• Financial plan
• • • • Similar business ideas:

We bring to your attention typical business plan opening a restaurant in a city of 500,000 people. Serves as an example in the preparation of a feasibility study for the approval of a bank loan

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for a project to approve a bank loan.

How much money do you need to open a restaurant

General business plan information:

• City population: 500 thousand people;
• Location of the object: 1st floor of an apartment building.
• Type of ownership: rent, 90 thousand rubles. per month.
• Area (177m2): kitchen - 45m2, visitors' hall - 90m2, wardrobe - 12m2, utility room - 15m2, staff room - 10m2, lavatory - 5m2;
• Capacity: 50 seats;
• Working hours: 11:00 - 23:00;
• Number of jobs: 10 people;
• Sources of financing: own funds - 640 thousand rubles, borrowed funds (bank loan) - 1,400 thousand rubles;
• The total cost of the project: 2.04 million rubles.

Indicators economic efficiency project implementation:

• Net profit for the year = 1,263,100 rubles;
• Bar profitability = 21.5%;
• Payback of the project = 20 months.

Social indicators of the project implementation:

1. Registration of a new public catering enterprise;
2. Creation of additional jobs;
3. Assistance in the development of the public catering infrastructure of the city;
4. Receipt of additional tax payments to the city budget.

What taxation system to choose for a restaurant

Organizational - legal form organizations will Society with limited liability . The choice of this OPF is due to a number of advantages, including the possibility of acquiring a license for the sale of alcoholic products.

As a taxation system, it is planned to use the simplified taxation system (STS). The tax rate will be 15% of the restaurant's profit (the most favorable taxation option).

The restaurant will be open from 11:00 to 23:00.

At the moment, practical activities have begun to implement the project:

1. The LLC was registered with the local IFTS, the date of registration is March 2014.
2. imprisoned preliminary agreement rental of non-residential premises with total area 177 m2 in a multi-storey building.
3. A restaurant design project has been prepared, a preliminary search for equipment suppliers has been carried out. At present time is running procedure for preparing permits.

Description of products and services

The main concept of our establishment will be based on traditional Russian cuisine. In the price segment, the restaurant is designed for middle and lower-middle income levels. That is, for a wide range of consumers.

The restaurant menu will include:

• lunches;
• cold snacks;
• hot appetizers;
• salads;
• soups;
• hot dishes;
• dishes cooked on an open fire;
• side dishes;
• menu for children;
• Dessert;
• ice cream and sorbets.

Most of the dishes will be familiar to visitors, as such dishes are prepared at home. The average markup on a product in a restaurant will be about 250%.

The average check of the institution will be about 400 rubles.

The restaurant management will conduct a careful selection of food suppliers. At least 3 suppliers will be allocated for each product group.

Download restaurant business plan

marketing plan

About 50 thousand people live in the area where the institution will be located. Plus there are several large office and shopping centers. The potential range of clients - people aged 22 to 60 years old with an average and below average income. IN percentage the number of residents who meet the above criteria is about 15% or 7500 inhabitants of the district. Of this number of residents, about 20% or 1500 people visit such establishments at least once a week.

Taking into account the fact that in addition to our restaurant, there are 2 more serious competitors within a radius of 500 meters, our restaurant can count on 30% of the catering market in this area. In numerical terms, this is about 500 people of regular visitors per week or 2000 people per month.

Since the estimated average check of our institution will be 400 rubles. the projected monthly revenue will be: 400 rubles. * 2000 people = 800,000 rubles.

However, taking into account the fact that a newly opened restaurant requires promotion and development of regular customers, this indicator the institution will come out of income only after 6 months of work:

The planned annual revenue will be 7,350,000 rubles.

• Development advertising sign(banner);
• Distribution of leaflets, flyers;
• Website development - business cards with a description of the menu of the institution and the mode of operation;
• Advertising in print media, magazines;
• Promotions, use of coupons.

Choosing a restaurant space

The premises where it is planned to open a restaurant of Russian cuisine complies with all SES standards and fire safety standards. The design will be done in light colors, creating a pleasant atmosphere and comfort for visitors.

What equipment to choose for a restaurant

The main equipment will include:

• Thermal equipment (convection oven, combi steamer, pizza oven, stove, oven, etc.);
• Refrigeration equipment (refrigerator, ice maker, shock freezer);
• Technological equipment (mixer, vegetable cutter, meat grinder, blender, juicer, coffee machine, etc.);
• Neutral equipment (cutting and production table, exhaust hoods);
• Dishwasher;
• Scales.

In addition, kitchen utensils (gastro containers, pans, pots) and kitchen utensils (chopping boards, ladles, measuring utensils, spatulas, etc.) will be purchased.

It is planned to conclude an agreement with an accountant and a cleaner paid provision services or engage a third-party company (outsourcing) for these purposes. Estimated monthly costs for these purposes - 12 thousand rubles. The manager of the restaurant will be himself individual entrepreneur. Be sure to read the article: How to hire an employee - step by step instructions»!

In addition, it is planned to conclude agreements with suppliers of products and services:

1. To ensure the safety of the restaurant, an agreement will be concluded with security company and a "panic button" was installed (5 thousand rubles);
2. Food and alcohol products will be supplied under contracts with wholesalers and manufacturers;
3. It is planned to conclude an agreement for the removal of garbage and solid waste from commercial company(5 thousand rubles).

Financial plan

The opening of the institution will require investments in the amount of 2.04 million rubles. Of these, own funds amount to 640 thousand rubles and borrowed (bank credit) 1,400 thousand rubles.

Main monthly expenses restaurant will be wages (35%). In addition to wages, rent will be a significant expense for the enterprise - 26% of all fixed costs. In third place in terms of costs will be insurance contributions for employees to non-budgetary funds (PFR and FSS).

The break-even point of sales with an average trade margin of 250% will be 485,800 rubles per month:

A list of all costs, including the calculation of gross and net profit presented in the table - the forecast of income and expenses:

How much can you earn by opening a restaurant

The net profit of the restaurant for the first year of operation will be 1,263,100 rubles. In the future, profits will only increase, as the number of regular customers of the institution will also grow. The estimated net profit of the institution for the second year of operation will be about 3,500,000 rubles.

The profitability of the restaurant according to the calculations of the business plan is 21.5%. The payback of the project will come after 20 months of operation of the institution, which is a good indicator for such a business.

Recommended download restaurant business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step by step plan to open a restaurant

The business project of opening a restaurant consists of the following stages:

• Carrying out marketing research.
• Preparation of a business plan (including financial questions, marketing policy of the company and options for solving force majeure problems).
• LLC registration.
• Finding premises, carrying out repairs and decorating the hall.
• Personnel selection.
• Purchase of furniture and equipment.
• Signing of labor contracts.
• Drafting contracts with suppliers, security firms, utilities and service companies.

Important point! In a restaurant, it is necessary to organize a consumer corner with a book of reviews and suggestions, as well as information for the institution's customers (telephone numbers of state institutions that control the activities of cafes and restaurants, legislative acts, etc.).

Which OKVED to indicate when registering a business for the provision of restaurant services

According to all-Russian classifier species commercial activities, this line of business belongs to the category of enterprises with OKVED 55.30 (cafes and restaurants).

What documents are needed to open a restaurant

The legal activity of a restaurant in our country is possible only if the following documentation is available:

• Evidence of business registration in tax office , public funds and Rosstat.
• Licenses for the sale of strong alcoholic beverages.
• Premises lease agreements.
• Coordination with SES and fire inspection.
• Permits from local authorities.
• Staff contracts.
• Contracts with suppliers and service companies.
• Certificates and invoices for food products.

In addition, the employees of the institution working in the kitchen and the common room must have sanitary books.

Do I need a permit to open a restaurant

The considered direction of commercial activity cannot even be imagined without the sale of vodka, whiskey, wine and other alcoholic products. According to the legislation of the Russian Federation, an appropriate license is required for its sale. Read also a very useful article

In this article I will tell you how to write restaurant business plan. However, most of the positions of the restaurant business plan are common to all catering establishments. Thus, having carefully studied this article you will be able to draw up a business plan for a cafe, a business plan for a dining room, a business plan for a cafeteria, a business plan for a bar, a business plan for a children's cafe, etc. on one's own!

How to write a business plan for a restaurant, cafe, bar

The opening of any restaurant, cafe, bar (yes, any catering establishment, by the way) begins with understanding the idea and careful planning. The owner of the restaurant must decide on what kind of target audience the restaurant will be oriented to, where it is better to locate the establishment, what will be the attendance and the size of the average bill. Thus, even at the idea stage, the entrepreneur draws up a preliminary restaurant business plan.

The restaurant business as a whole is characterized by fairly high competition. And yet, despite the saturation of the market, there is always and always will be a demand for catering services. Especially in establishments with more democratic prices, which include inexpensive fast food restaurants and cafes.

If we divide the market of inexpensive cafes into segments, then in each of them the picture of saturation changes somewhat. According to statistics, Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to the fashion for a healthy lifestyle) cafes are considered the most promising. There are not very many such niche cafes yet, and opening them gives you a chance to get your audience quickly enough. However, a lot depends on the particular city or even the district in which it is planned to organize such an institution. In general, what needs to be done before, choosing a place or a concept for a cafe is a moot point. In the presence of great idea it can be difficult to find suitable premises and vice versa.

Perhaps it makes sense for a novice entrepreneur to turn to the services consulting companies. There you will be able to offer several options for buying or renting premises or (if necessary) land plot. If you would like to purchase ready business, then such an opportunity can be provided. Specialists consulting firm will carry out according to your order marketing research market, analyze the prospects of the chosen business idea or find a more profitable one, in accordance with your financial capabilities.

You can also order a business plan for your future cafe there. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which are somewhat different from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future cafe owner receives a document containing information on the main stages of organizing a business, described in detail, as well as on long-term and short-term planning for the future development of the enterprise. Investors, in the first place, are interested in the efficiency of investments, guarantees of repayment of the loan on time with interest due and profitability of investments.

In principle, drawing up a business plan for a cafe for your own use is within the power of the future business owner himself. can be found and downloaded ready business plan restaurant, regular cafe, children's cafe, Internet cafe or any other similar catering establishment on the Internet, including on our website. Only then it will need to be adjusted to suit your specific conditions. You can do it yourself or by resorting to the services of specialists.

How to write a business plan for a restaurant or cafe. Template and recommendations.

The main thing is to take into account the main key points and subtleties that are mandatory for a business plan. A good business plan should include detailed description both the project itself and its financial component.

For example, let's take small cafe business plan. These are the things you should include in your business plan.

Project description
Opening of a small democratic cafe for 40 seats.

Target
Providing quality catering services to middle-income patrons.

Demand
The main flow of visitors during the lunch break and after work, in the evening. Servicing both individual visitors and the provision of services for organizing small banquets and festive events.

Marketing and sales
Beautifully designed signboard and showcases, original design. Advertising on the Internet, on radio, television and in the press. Informing employees of nearby enterprises about the work of the institution, conducting promotions. Conclusion of long-term contracts with heads of organizations for corporate services to employees.

Documenting
Obtaining the necessary permits and licenses for work in the inspection authorities.

Production part
Location. The area of ​​location of several enterprises, characterized by good traffic. The area of ​​the premises is about 200 sq.m.

The number of employees is 12 people (cooks - 2, waiters - 4, bartenders - 2, administrators - 2, accountant - 1, auxiliary workers - 2, cleaner - 1).

Equipment: tables and chairs for the hall and utility rooms, bar counters, showcases, refrigeration units, stoves, ovens and other equipment for cooking, dishwasher, dishes, music center, TV.

The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.

Suppliers. Implementing organizations food products. They must offer a quality product at an affordable price and deliver it to customers on their own.

Financial part
Preliminary costs depend on the type of property ownership, the cost of repairs and the quality of the equipment. It is also necessary to take into account: the payroll, the purchase of products, advertising. Making all permits It will also cost a certain amount, which should not be forgotten. The profitability of a business is directly characterized by attendance and check size. The payback period of investments is 1.5-2 years. For accurate financial calculations, it is better to contact specialists.

Business development prospects
The opening of a summer cafe, the installation of a canopy near the establishment in the warm season and the placement of tables under it. To do this, you need to draw up a package of documents for the opening of a summer cafe.

Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weaknesses, what needs to be done to get their customers to come to your cafe, and how to keep your own visitors.

Summing up, I want to say what to actually compose cafe business plan, like any other business in the service industry, is not too difficult, especially using ready-made templates and work. Well, do not forget that you can always turn to specialists!

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a fast food restaurant in the business center of the city with a population of 400,000 people. The activity of the enterprise will be aimed at providing services in the field of catering for people with an average income level.

The project will be based on such a popular product in Russia as pancakes. Pancake café will offer visitors pancakes of various flavors both as main and dessert dishes, as well as various hot and cold drinks. The advantage of the project is the development of a poorly covered niche in the field of catering. In the city, you can mainly find fast food like hamburgers, hot dogs, pizza and other things, but such a product as pancakes is practically not represented. The products of the pancake cafe will cost no more than the burgers familiar to the townspeople, while the taste qualities will not yield and surpass the products of competitors.

Investments in the Pancake Cafe project will amount to 1,254,000 rubles. As a source of investment will be used own cash. The payback period is planned to be reached for 5 months of work.

2. Description of the industry and company

The pancake cafe is new project in the city catering market. Fast food establishments in the city are mainly represented by pavilion-type establishments engaged in petty trade in hot dogs, pies, donuts and other, as well as fast food restaurants, whose products are hamburgers, pizza and so on. At the same time, such a traditional product for our country as pancakes is a practically uncovered niche. Pancakes are present in two restaurants of Russian cuisine and in some cafes of the city as one of the menu dishes. However, the potential of pancakes as fast food does not seem to be revealed, which is clearly demonstrated by the experience of other cities in the country, where there are entire chains of pancake cafes. Thus, the goal of the project is to fill this gap in the fast food market.

The advantages of the project, in addition to the absence of direct competitors, include the simplicity of making pancakes. To do this, chefs do not need to study for a long time or have special talents. In turn, the client does not have to wait a long time for the fulfillment of orders - pancakes are prepared within a couple of minutes. Given the variety of types of pancakes and excellent taste, this product will undoubtedly find its regular customers. At the same time, as a plus, it is worth noting the low cost of producing pancakes, thanks to which you can set a high margin of up to 300%. So, in the short term of the project lies the creation of a competitive catering establishment that consistently generates profits and has regular customers. In the long term, it is planned to open several catering outlets and create a network of pancake cafes in the city.

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The organizational and legal form of activity is a limited liability company. The USN was chosen as the taxation system (simplified system, the object of taxation is 6% income). OKVED classifier code - 53.30 Activities of restaurants and cafes.

3.Description of services

The main difference between a pancake cafe and many catering establishments will be that pancakes will be baked in the presence of a client on special pancake machines. The visitor will be able to see for himself that the chefs make a new pancake, and do not warm up the old one, while adding only natural fresh products and observing hygiene when cooking. After cooking, the pancake will be packed in special paper packaging. Thanks to this, if desired finished product it will be possible to use it both in a cafe, and in the office or on the go, without fear of getting dirty or burned.

Products will be targeted at middle-income buyers. The assortment of the pancake shop will include pancakes served as main courses and as a dessert. A savory menu will include hearty pancakes for those who are very hungry and light pancakes for those who are not very hungry. Customers can also purchase salads, hot or cold drinks. The list of products is given in Table. 1.

Table 1. Product range

	Name	Description		Cost, rub.
	Pancake Grill		Pancake with grilled chicken (hearty)
	Pancake Meat		Pancake with pork meat (hearty)
	Pancake Marine		Pancake with seafood (hearty)
	Pancake with cheese		Pancake with cheese (light)
	Pancake with sausage		Pancake with sausage (light)
	Pancake with salami		Pancake with salami (light)
			Salads (3 types), 100 g
	Pancake caramel		Pancake with caramel filling
	Pancake strawberry		Pancake with strawberry filling
	Currant pancake		Pancake with currant filling
	Pancake apple		Pancake apple
	fruit juice		Fruit juice (6 types), 0.3 l
	Sparkling water		Carbonated water, 0.3 l.
	Black tea		Black tea, 0.2 l
	Green tea		Green tea, 0.2 l
			Coffee (espresso, americano)

The provision of the described services will not require licensing, however, activities in the field of catering will require coordination with Rospotrebnadzor and the fire inspection (Gospozhnadzor).

4.Sales and marketing

In the area chosen for the establishment of a pancake cafe, there is a pronounced need for catering establishments. The area has a large number of office buildings, banks, small firms, whose employees have breakfast, lunch and dinner somewhere every day. However, the existing establishments do not fully satisfy the need not only for fast, but also for delicious traditional food, which is pancakes.

The concept of pancake promotion on the market will be based on a set of actions aimed at an effective pricing and assortment policy, high level service. The assortment of cafes will be adapted to different taste preferences of customers, different wallets and even different degrees of hunger of customers. The pricing policy will be formed on the basis of demand and prices of competitive catering establishments.

Among the competitors of the pancake cafe are four catering establishments located close to the planned location. It should be noted that none of the clients offers such products as pancakes, so the niche is free. In Table. 2, we analyzed the main indicators of competitors, as well as their advantages and disadvantages.

Table 2. Main indicators of competitors of the pancake cafe

Index	Competitor 1	Competitor 2	Competitor 3	Competitor 4
	Fast food cafe 70 sq. m.	pavilion 4 sq. m.	Restaurant 300 sq. m.	Cafe-dumplings 40 sq. meters
Schedule	Daily, from 9.00-19.00	Mon.-Fri. from 8.30-17.00	Daily, from 10.00-22.00	Mon. – Sat. 9.00-18.00
Range	Wide (burgers, ice cream, cocktails)	narrow (shawarma, hot dogs, drinks)	Wide (first, second courses, desserts, several types of cuisines)	medium (dumplings, dumplings, drinks)
Price level
Service level
Advantages	the possibility of accommodating visitors, delicious food	quick cooking	Delicious food, big room, waiters	Possibility to accommodate visitors
Flaws	Big lines, crowded	little choice, lack of places for visitors, long lines need to pre-order	Expensive menu	Bad reputation of the owner, "an institution for its own", frequent complaints about the quality of meat
Reputation

As can be seen from Table 2, competitor #3 is a restaurant that will not be a direct competitor to a pancake shop due to its format. Consumers have a rather negative impression of another establishment (cafe-dumplings), which is why its services are practically not in demand. Consequently, two main competitors remain - a fast food cafe and a hot dog pavilion. Compared to the latter, the pancake shop will be able to offer a wide range of products. In addition, customers will not need to wait for an order on the street. Unlike the first cafe, the pancake shop will be able to offer a different assortment, which, no doubt, will find its fans and lure away some customers. Also, a larger area will be a plus.

Since the pancake cafe will be located in a busy area of ​​the city, the starting advertising company does not require significant investment. At the initial stage, POS materials will be used to attract customers, which will inform about the opening of a cafe. Also, on the first day of opening, every tenth client of the institution will receive a free pancake as a gift. Further in the process of work, leaflets and flyers will inform customers about the menu update, colorful posters will also be used on the windows of the institution. They will depict products that cause appetite and desire to make a purchase. In the long term, in case of opening new outlets and increasing the marketing budget, it is possible to hold holiday promotions for Maslenitsa, New Year and other holidays, as well as the use of other methods to increase customer loyalty.

5.Production plan

The technology for making pancakes is quite simple. For their preparation, special devices for baking pancakes will be used. Pancake makers have a non-stick coating, so they come out ruddy, but do not burn. Raw materials are put into pancakes manually. After that, the chef packs each pancake in a special convenient package. Cooking time for one pancake is about a minute.

If we take the most popular grilled pancake as the basis for calculations, then the calculation of the production cost of one pancake will look like this (see Table 3).

Table 3. Calculation of production cost

Ingredient	Raw material consumption	Price for 1 kg rub.	Price rub.
Vegetable oil
Butter
white sauce
Total:

Thus, taking into account the cost of packaging (2 rubles), the cost of a “basic” pancake will be 37 rubles. In the future, calculations will be made taking into account this value. It is supposed to sell 9,120 pancakes per month, or 300 pancakes a day. In addition to the above costs, the current costs of the pancake cafe will include: public utilities and electricity, transportation costs, rent, wage, security, Consumables And so on.

To open a pancake shop, a former dining room with an area of ​​100 square meters will be rented. meters, located in a busy area of ​​the city with a population of 400 thousand people. At the time of the repair, an agreement was reached with the landlord on rent vacations. The cost of work will be 5 thousand rubles. per sq. area meter. Equipping the cafe with equipment will require the attraction of 389 thousand rubles. The list of necessary is given in Table. 4.

Table 4 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	pancake machine
	Contact grill
	Fridge
	Distribution stand
	Coffee maker
	Electric kettle
	wall panel
	Fire extinguishers and burglar alarms (including installation)
	Kitchen utensils and crockery
	Cash equipment
Total:				389 000

The staff of the pancake cafe will be represented by 11 employees. The wage fund and staffing are given in Table. 5. A forwarding driver also works behind the staff, delivering raw materials to a cafe.

The cafe will be open daily from 09:00 to 20:00. The work of cooks, cashiers and cleaners will be organized in shifts. The key requirements in the selection of personnel will be: the availability of professional training and qualifications in the specialty, experience in the field of public catering, conscientiousness, responsibility, honesty.

Table 5 staffing and payroll

№	Job title	Quantity, pers.	FOT, rub.
	CEO
	Administrator
	Chief Accountant
	Seller-cashier		25 000
Total:			291 000
Deductions:
Total with deductions:

6. Organizational plan

As legal status cafe-pancake selected limited liability company (LLC). The preparatory period of the project will include the following types of work:

1. Registration of a legal entity.

2.Conclusion of a contract for the lease of premises.

3.Conclusion of a contract for the purchase of the necessary equipment.

4. Renovation of the premises.

5.Installation of equipment.

6. Hiring staff.

7. Obtaining a permit for the provision of services in the field of public catering.

The start of sales is scheduled for September 2016. The deadline for reaching the planned volumes is set at two months.

The organizational structure of the pancake cafe will include an administrative link ( CEO and cafe administrator), production link (cooks), trade (salesmen-cashiers), accounting ( Chief Accountant) and support staff (cleaners). The head of the cafe is the general manager. He directly reports to the administrator-manager of the cafe, who in turn manages the cooks, cashiers and cleaners, and the chief accountant.

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The CEO is in charge of the overall management of the cafe. He controls the financial activities of the institution, negotiates with suppliers, the landlord, and is engaged in the selection of personnel. For maintaining financial activities institution is responsible for the chief accountant. His duties include keeping records of income and expenses, timely transfer of taxes, payment of salaries. The administrator of the pancake cafe coordinates the work of the staff, works with personnel, organizes the supply of products, is responsible for marketing, resolves disputes and conflict situations with visitors. The cook prepares orders: prepares the ingredients and dough for pancakes, lays the filling, and ensures the storage of products. Sellers-cashiers take orders from visitors, pay customers.

7. Financial plan

Investments in the opening of a pancake cafe will amount to 1,254,000 rubles. Funds for the opening of the institution will be taken from own sources without involvement borrowed money. Starting cost items are given in Table. 6. Appendix 1 contains financial calculations By cash flow, costs and net profit. The estimated duration of the project is 3 years. Reaching the planned sales volume (9,120 pancakes per month) - 3 months. The calculations take into account seasonality indicators with a decrease in demand for pancakes during the holiday season (from June to the end of August) by 30%.

Table 6. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Premises renovation
Room equipment
	Purchase of equipment
Intangible assets
	Procedures for registration, clearance (SES, firefighters)
working capital
	working capital	250 000
Total:		1 254 000

8. Evaluation of the effectiveness of the project

In Table. 7 presented key indicators project efficiency.

Table 7. Project performance indicators

9.Risks and warranties

In Table. 8 considers the main risks for the implementation of the "Cafe-Pancake" project.

Table 8. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Lack of constant demand	extremely low		Contact with potential customers at the stage of preparation for the opening, distribution of advertising
	The emergence of new competitors			Emphasis on the specifics of the cuisine, expanding the range, working to increase customer loyalty
	Low solvency of buyers			revision pricing policy in the course of operations, cost reduction
	Unplanned rent increase			Legally competently drawn up lease agreement, long-term agreement with a fixed rate in rubles
	Emergency			Installation of fire and security alarms, following safety instructions

10.Applications

ANNEX 1

Production plan and main financial indicators of the project in a three-year perspective

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