How to open a cafe fast food - detailed business plan: planning + step by step process project implementation + detailed cost calculations.

Capital investments: 1,220,000 rubles
Payback period: 6 months

The modern rhythm of life forces people to have a quick bite to eat and then run about their business.

And this is what makes both beginners and experienced entrepreneurs open fast food cafes.

It all comes down to the fact that this area is famous for its quick payback and high profitability, and for these reasons will beckon anyone who is willing to invest their money.

Before the idea how to open a fast food restaurant, interested only those who were ready to start a business in major cities, but now you can see such establishments even in small settlements as well as in roadside areas.

Advantages and disadvantages of opening a fast food cafe

Any business has its advantages and disadvantages, which you need to be prepared for in the process of project implementation.

This will immediately help to understand whether it is necessary to start or still stop at another option for entrepreneurial activity.

I would like to dwell on such a point as the size of the initial investment.

It may seem to many that if we are talking about opening a fast food cafe, then here you can get by with 300,000 rubles.

Of course, if you want to implement this idea in the form of a stall, then you can invest in the specified amount.

But if you want to implement the project in the form of a full-fledged institution, you will not even cover the cost of equipment with such capital.

The second point is the human factor.

This refers to poor-quality service from the staff and the preparation of dishes in violation of production technology.

The main principles of the fast food cafe

A fast food cafe is an establishment where visitors go for a quick bite to eat or "kill time" over a cup of tea.

But despite this, it must meet certain requirements, which will distinguish it from restaurants and other cafes.

So, a fast food cafe should work according to the following principles:

fast and quality service

As a rule, employees must serve the client at the set time: help him make a choice, take an order, receive money and issue a check.

constant and specific assortment of dishes

Here it is important to choose the optimal number of dishes and drinks, in which you can quickly prepare blanks, and give the client his order.

adherence to cooking technologies

Long gone are the days when many perceived fast food as a "diner", so in without fail it is necessary to offer its visitors only high-quality food prepared according to technology.

relatively low cost dishes

This point is observed not due to savings on products, but due to the fact that most often there are no waiters in such establishments.

Business plan for a fast food cafe - 4 main sections

1. Planning
2. Calendar plan
3. Project implementation
4. Revenue Forecast

Planning

Interesting fact:
Fast food establishments often include fast music, because under such music, visitors eat their food faster, which means they free up space for new customers faster.

Any business plan starts with planning.

At this stage, it is important to think through all the little things regarding the question of how to open a fast food cafe.

This will be the definition of the target audience, competitor analysis, room selection, menu development, selection marketing tools and much more.

Project Summary

This section specifies the following points: who, where and why opens a business.

This also includes the finished name of the institution.

The goals of the fast food cafe are:

• meeting the needs of the population in a fast food establishment;
• providing visitors with a varied menu with dishes and drinks;
• Receiving a profit;
• providing jobs.

1. Development of the concept and name of the cafe

   Any fast food cafe should have a "name" by which it will be recognized.

   Therefore, do not neglect this moment.

   At this stage, you need to come up with and patent a name that you can then use to launch your own franchise.

   As for the development of the concept, it can be presented in the form of a cafe:

   • following the example of European and American fast food;
   • with an emphasis on the cuisine of a particular country;
   • "one product" (pizzeria, pancake, etc.);
   • with a canteen-like organization;
   • on the territory of the mall.

2. Schedule

   Here it is worth proceeding from the chosen concept of the cafe:

   • first 4 options: 6:00-21:00 without breaks and days off;
   • last option: depending on the schedule of the mall

Marketing strategy for a fast food restaurant

1. The target audience.

   Most of the consumers are students and office workers who will go to the cafe before work and during breaks.

   The approximate age of the guests of the institution is 17-35 years.

   If the cafe is opened on the territory of the mall, then this includes almost all of its visitors who wish to have a bite to eat in between shopping.

   Market analysis.

   Criterion	Characteristic
   General market situation	In the market you can find many cafes with different concepts. It is also worth noting that various stalls and mobile cafes, which are famous for low prices, compete with them. The number of catering establishments is growing rapidly every year, so the requirements for fast food cafes are also increasing, as the population becomes more spoiled due to the abundance of choice.
   Development prospects	The market is developing successfully, which makes it possible for novice entrepreneurs to occupy a profitable niche. Requires quite large investments, which sometimes slows down the opening of new cafes. Due to the high and fierce competition, you may notice that some cafes are closed due to low profitability and the lack of a stable flow of customers.
   Price policy	Most of the cafes are aimed at people with average incomes. Also, such establishments are visited by clients with a level of income below the average.

2. Competitive advantages.

   
   Many complain that all such establishments are similar to each other, regardless of the chosen concept, so you need to offer customers something new.

   It is advisable to include a description in the business plan of a fast food cafe competitive advantage that will make it stand out from the rest.

   Advantage	Characteristic
   Varied menu	Fast food is not a menu consisting of 10 primitive positions and solid semi-finished products. Therefore, you can offer your customers various variations: morning, healthy, children's, seasonal, author's dishes.
   Cooking with fresh ingredients and minimizing processed foods	Of course, it is difficult to imagine fast food without the use of semi-finished products, but with a strong desire and qualified staff, you can switch to preparing fresh products, or cooking non-stop dishes.
   Photogenic design of the room and interesting presentation of dishes	It is no secret that people can no longer live without phones and photography, so do not skimp on interior design, decor and packaging for ready meals that they come to capture as a keepsake.

3. Menu development.

   Many argue that fast food cafe menus should be simple and specific.

   But in fact, visitors will quickly get bored with it, because living half a day in the same office or university, and going to the same institution, it is impossible to eat the same dishes day after day.

   Therefore, after defining the concept of the institution, it is necessary to start developing the menu.

   Let it contain several permanent, so-called classic positions, as well as seasonal dishes that will be on sale for 2-3 months.

   Using the example of a European and American cafe, the following dishes should be presented:

   • several types of sandwiches;
   • salads;
   • meat dishes (chicken nuggets, legs);
   • pancakes;
   • bakery;
   • ice cream;
   • hot and cold drinks.

   Toppings and filling can be changed depending on the season or even the day.

Calendar plan how to open a fast food cafe

The next thing in studying the question of how to open a fast food cafe is drawing up a schedule of actions.

First of all, you need to start with an idea, namely with the development of a concept and inventing a name.

Then, at the stage of finding a premises, you can start registering a business and collecting the necessary permits.

Repair, recruitment, menu development and active advertising must be carried out in parallel with each other in order to have time to open your own fast food in 4 months.

Stage	1 month	2 months	3 months	4 months
Development of the concept and name
Business registration
Room search
Menu development
Repair and purchase of equipment
Recruitment
Advertising and promotion
Opening

Registration of an institution

There are two options for registering a fast food cafe:

• IP - suitable for creating a small institution with 50 seats and a staff of 3-5 people.
• LLC - is necessary to create an institution with more than 50 seats and, if desired, expand the business and attract additional capital.

After registration, it is necessary to become registered with the tax service and decide on the taxation system.

You will also need to get:

• permission from the fire department;
• sanitary and epidemiological conclusion;
• certificates of conformity for products and equipment.

Search for premises and its repair

Most good places For :

• business districts of the city;
• near educational institutions, railway stations, bus stations, metro stations;
• shopping and entertainment centers.

1. The room itself must meet the following requirements:

   • minimum area - 100 sq. m.;
   • ground floor and separate entrance; the exception is shopping centers - then the cafe will be located in the food court;
   • the presence of two bathrooms (one for visitors, the other for staff);
   • communications - light, water, sewerage, ventilation;
   • emergency exit.

2. In the process of repair, it is necessary to equip the kitchen, showcase, bathrooms, storage and utility rooms.

   Also at this stage, you need to contact the designer who will develop the style and interior design.

Menu design

After the repair, you need to start designing the menu.

For these purposes, you can also contact specialists who will deal with:

• menu card design (cover and page thumbnails);
• food photography;
• creating a lightbox.

In many fast food cafes, you rarely see the usual menu that the waiters give out, and this is due to the fact that this staff is absent.

But many customers claim that they lack at least a small brochure to familiarize themselves with the dishes.

Therefore, they can be attached to each table so that guests can learn about the rest of the assortment while eating.

As for lightboxes, they are in almost every such institution.

Thanks to them, it is enough for the visitor to cast a glance to get acquainted with the dishes and the prices for them.

Equipment for fast food cafe

Using the example of a stationary fast food cafe of European and American type, it is possible to demonstrate how much money is needed to purchase equipment and furniture.

Exactly because of this reason total amounts investments will be impressive.

So, you will need to purchase the following items of equipment and furniture:

Equipment	Qty	Price per unit, rub.	Cost, rub.
Total:			RUB 675,000
Refrigeration cabinet	1	35 000	35 000
Chest freezer	1	20 000	20 000
Showcase thermal	1	25 000	25 000
Refrigeration cabinet (for drinks)	1	25 000	25 000
Refrigerated showcase	1	40 000	40 000
Microwave	2	7 500	15 000
Electric stove	3	15 000	45 000
Oven cabinet	3	10 000	30 000
Production tables	5	3 000	15 000
Umbrella exhaust	3	10 000
Washing bathroom (2 sections)	1	15 000	15 000
Freezers for ice cream	1	100 000	100 000
fryer	1	5 000	5 000
waffle iron	1	20 000	20 000
crepe maker	2	15 000	30 000
Grill	1	10 000	10 000
Coffee machine	1	100 000	100 000
Cash machine	3	10 000	30 000
Scales	2	5 000	10 000
Kitchen tools	1	50 000	50 000
Lightboxes	2	12 500	25 000

Furniture	Qty	Price per unit, rub.	Cost, rub.
Total:			RUB 123,000
Tables for 4 people	8	4 000	28 000
Tables for 2 people	10	2 500	25 000
Chairs	35	1 000	35 000
Sofas	5	7 000	35 000

Recruitment

The staff plays a key role in the opening of catering establishments, because it depends on the quality of service whether the guest will be satisfied.

With a daily schedule for the cafe, the staff works in two shifts.

The cashiers will have a flexible schedule, as the main peak of visitors will fall in the morning and lunchtime.

With the development of a network of its cafes and access to the regional and state market you need to create a full-fledged website and launch advertising on television.

Project implementation

One-time expenses for opening a fast food cafe

As you can see, the main share falls on the purchase of equipment, furniture and renovation of the premises.

Monthly expenses for the operation of the institution

For a stable operation of a fast food cafe, you need to constantly invest money.

Therefore, monthly expenses include the following:

Income forecast and payback period calculation

The profitability of fast food establishments can range from 35 to 65%, which confirms the profitability of such a business.

But in order to ensure it, it is necessary to attract as many visitors as possible and increase the amount of the average check.

So, in order to reach the break-even point with an average bill of 250 rubles, it is necessary to serve 2630 people per month.

That is, cafes should be visited by at least 5 people per hour.

Considering that the population loves fast food, suppose that with a fifteen-hour schedule, 120 people will visit the cafe every day.

Then the calculation of profit will look like this:

At good move cases, you can recoup the invested funds in six months.

you will also take for yourself from the video:

If you are thinking about how to open a fast food cafe, then be prepared for the fact that you will have to invest quite a large amount.

But with proper implementation of the project, you can quickly recoup the capital investment.

And as the number of guests of the establishment increases, think about how to expand your business and take it to the next level, for example, create a chain or start selling a franchise.

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received
fee 33%

Good afternoon!

If there is an LLC, then personally I see no reason to open an IP, make changes to the OKVED charter, equip the place in accordance with the requirements of the law and work.

Services for
catering other

This
grouping includes:

Other
food preparation and related drinks service in bars on
sale of soft drinks, kiosks selling fried fish and
potatoes, fast food establishments without seating, establishments for
takeaway food trade, etc.;

Services,
provided by establishments such as ice cream parlors and pastry shops;

Services
for the provision of meals and snacks prepared on site and served through
vending machines;

Services
on providing food using means of transportation;

Preparation and serving of food and drinks for consumption on site from machines or
carts

Data
services are provided without seating and waiter services

Services for
providing meals without providing seating

Eatery services
without seating

Services
buffets without seating

Services
other fast food establishments without seating

Services,
provided by establishments such as ice cream parlors and pastry shops

Services for
providing meals and snacks prepared on site and served through
vending machines

Services for
provision of meals using means of transportation, preparation and
serving food and drinks for on-site consumption from cars or trolleys

"OK 034-2014 (CPA 2008). All-Russian classifier products by type
economic activity” (approved by Order of Rosstandart dated January 31, 2014 N
14th) (ConsultantPlus)

3) SES requirements for fast food (we do not have a restaurant, but trade through the window, maximum, through the counter). If these requirements are violated, what are the penalties? How long do I have to correct violations?

Evgeny Borisovich

They won't close it right away, they'll issue a removal order.

When checking by Rospotrebnadzor, the following must first of all be:

• a signboard designed in accordance with all requirements;
• decorated corner of the consumer (or patient);
• price tags on all goods (correctly filled out);
• placed in a place accessible to the consumer information about
  manufacturer and supplier of goods (or with the ability to present
  such information upon request);
• a price list (and, if necessary, a price list for services) signed by the manager;

verification of documents by Rospotrebnadzor

The following documents are also required for verification by Rospotrebnadzor:

• a lease agreement or a certificate of ownership of the premises in which the enterprise serves the population;
• medical records with marks of passage medical examination all employees;
• agreements with organizations that carry out disinfection, disinfestation, deratization of premises, as well as waste disposal;
• sanitary-epidemiological and expert opinions;
• business license;
• register of sanitary checks;
• production control program approved by the head of the enterprise;
• certificate of assignment of TIN and Charter of the organization (if necessary);
• an agreement with an organization that carries out the washing of overalls (in medical institutions and in production).

www.biznet.ru/topic217387.html

7) How often does the SES have the right to come with checks?

Evgeny Borisovich

In accordance with Art. 9 federal law can be done more often
than 1 time in 3 years according to a plan previously agreed with the prosecutor's office.
Information about the objects of verification should be brought to their attention.
by posting on the official website of the regulatory authority, or
through the media.

World market Catering is gaining momentum more and more.

And of course for small businesses great importance have various cafes and stalls where people can have a bite to eat while running past on business.

These are fast foods, and just patties, as well as stalls with cakes. Undoubtedly, a fast food restaurant will be considered aerobatics, but this will require much more effort and funds for promotion. Let's start small, figure out how to organize a cafe, and then touch on the topic of large fast food chains. Let's start, of course, with the kiosk.

by the most in a simple way in this industry can be considered a fast food kiosk. It doesn't take much effort to make it work. The main thing here is to choose a good place in the city where this kiosk will stand, develop a plan for installing this kiosk. To do this, you need to know where a large flow of people accumulates in the city. But, of course, you can't just put it like that.

To do this, you need to take a permit to trade in this place. Such permission is taken from the city administration, your application will be considered within a month. If the relevant authorities give the go-ahead, then you will receive a certificate for selling in this place and installing your own kiosk there. But that is not all. You must definitely decide what you will feed the people, whether it will be pies or pasties, or maybe pancakes.

The next step to open a stall will be a check in the sanitary and epidemiological service. After this check, you will be given a certificate of conformity for your activity. To do this, you will need to bring a ready-made business plan for this instance. If you are approved of the operation of your kiosk, then you can start. Next, you will need to purchase equipment for your kiosk. Microwave ovens, pancake makers, and maybe a shawarma oven and grill. All this wealth will cost from 10 to 100 thousand rubles, depending on what you are going to buy. Then, of course, it will be necessary to hire workers. Their salary usually ranges from 7 to 20 thousand rubles, depending on your region, as well as on living wage in your area. Naturally, it is also worth calculating the cost of the products that you will cook in your stall. For example, a kg of meat now costs an average of 200 rubles, so you need to buy about 10 kg of such meat on the first day. In total, it turns out that for the start you need an amount of about 200-300 thousand for start-up capital.

A fast food kiosk usually pays for itself very quickly. In about a couple of months of running your kiosk, you will fully recoup your expenses. And then they will also aim at creating a fast food cafe. Ready Plan how to open your own kiosk, you can buy from already experienced entrepreneurs, but it’s still better to make your own plan, which will embody the ideas for developing this business, in which you will take into account all the costs of products, equipment, implement all the ideas for organizing the sale of fast food so that fast food does not cause severe harm to public health. The next step will be fast food, fast food already there doesn't really matter that much.

Back to index

To open a fast food cafe, you will need more detailed calculations and ideas. Let's consider rough plan to action. First, you will have to pay for the rent of the premises. And this is already about 100-150 thousand per month, especially if your cafe is located in some kind of shopping center. You need to calculate the area of ​​your cafe. From this area, the rental price will be formed. Next, of course, you need furniture. Usually, plastic furniture is used for cheap cafes, it will cost you about 100-200 thousand rubles (about 10 tables and 40 chairs). You will need more equipment for the kitchen, because now you will not be producing ordinary fast food, but many dishes. You will need both a gas and electric stove (or maybe more than one), a refrigerator, and various ovens. It is better to take complex equipment, such kitchen designs save space in the kitchen, and the total cost will be much cheaper than taking them separately. Such equipment will cost 250 thousand rubles. A refrigerator also needs to be bought, it will cost about 100 thousand rubles.

Be sure to develop a plan for the menu. You will have fast food, and maybe a full-fledged dining room. Business ideas are usually discussed by the whole team, because now you no longer just have staff, but also an accountant, whose salary usually varies from 10 to 50 thousand rubles, and a manager who will follow all the work of the staff, but in the first couple You can be that manager yourself. Ultimately, the starting amount of such a business ranges from 750 thousand to 1.5 million rubles. This amount will pay off much later than start-up capital stall, but it is a long-term business. Yes, and people will always want to eat when they go shopping in large shopping centers. In addition, you can sit and talk in your cafe. Fast food and fast food will always be in demand.

Undoubtedly, the peak of such a career will be the opening of a more significant food service industry, such as his own fast food restaurant. But this requires not only business ideas, as for a cafe. Need more ideas global scope. Take, for example, the McDonald's restaurant, there is already a whole chain of restaurants around the world. Of course, such a restaurant was not opened overnight, this chain has been developing for decades. But if you still succeed

Question: Hello. Tell me, please, what and from whom do you need permissions to open a street fast food? At the same time, I plan to place fast food on the territory of the Shopping Center, i.e. if I understand correctly, permits from the city administration for land plot no longer required, but only a lease agreement from management company shopping center.

Answer: Opening a fast food outlet (street fast food) on the territory of a shopping center implies the following points:

1. To start trading, you must obtain a permit from the city council to engage in entrepreneurial activities, as well as a certificate tax office about registration of the payer of taxes. (Note that entrepreneurial activities in the Russian Federation are regulated by Federal Law No. 129 “On state registration legal entities And individual entrepreneurs», Civil Code Russian Federation, as well as government regulations, which are subject to change from time to time).
2. The work of the point implies the presence of a specially designated retail space for which you need to conclude a lease agreement with the owner shopping center. In order to avoid misunderstandings and conflicts in the future, the following details must be initially specified in the contract: the cost of the leased area, the number of square meters, the lease period and the terms of its payment.
3. If you plan to take out the garbage yourself, then you need to conclude an agreement with the appropriate organization. And if the terms of the contract stipulate that you have the right to use the garbage containers of the shopping center, then initially specify when and in what volumes the disposal will be carried out.
4. Fast food places mean that food can be reheated. Therefore, specify the nuances of use electrical energy. Here you need to take into account that if you have a separate energy meter installed, then you must conclude an agreement with the organization (RES), and if you use a common meter with the shopping center, then determine the number and power of the devices used to prevent conflicts with the administration.
5. Any catering enterprise is controlled by the sanitary and epidemiological station service (according to Federal Law No. 184-FZ “On Technical Regulation”). You cannot open such an institution without obtaining the appropriate permits (sanitary passports) and certification of services, otherwise you will be immediately fined. Optionally, swipe sanitary examination water.

Pay attention to the requirement to have a medical book that gives the right to work in this industry (the list of professions and employees of individual organizations for which it is mandatory to have a medical book is officially approved by a decree of the Moscow government on the basis of Labor Code(Article 213) and a number of federal laws).

1. Fast food places have an increased risk of fire. Therefore, the conclusion of an agreement fire safety is also of great importance. Plus, you will have to undergo fire safety training in a timely manner.
2. In case of employment employees each of them must also have a medical book, in addition, do not forget about the corresponding tax payments for each employee.
3. The business of providing catering services requires the presence of ventilation shafts and regular disinfection of the premises (Rospotrebnadzor).
4. Usage cash register implies its registration (KMM registration).
5. Food suppliers must provide quality certificates for their products.

The equipment and basic requirements for enterprises related to catering establishments are regulated by the building codes "Design of catering establishments" (SNiP 2.08.02-89).

State sanitary and epidemiological supervision, the issuance of relevant certificates, passports, results of examinations and conclusions is carried out by representatives of Rospotrebnadzor. The latter operate on the basis of the standards of the Federal Law of the Russian Federation "On the sanitary and epidemiological well-being of the population", and are also guided by sanitary and epidemiological rules (including SP 2.3.6.1254-03).

Street food is promising business, which requires a minimum of investment, quickly pays off and is actively developing even in times of crisis. In the article, we have collected 15 ideas on how to open a street food point.

Today, street food is a global gastronomic trend. The street food market is actively developing - only in Moscow it grows by 3-5% annually. The main advantages of street food as a business are that it does not require large investments, pays off quickly and is realized even during economic crisis. Opening a fast food outlet for an aspiring entrepreneur can be the best business option.

There are many directions in this area. Consider possible ideas for street fast food and choose the one that interests you.

Distinctive features of the street food format:

monoproduct specialization;

high speed service;

relatively small range of products;

cooking in the presence of customers;

the importance of location;

difficult conditions for compliance with SES standards.

What are the difficulties of street food

Modern entrepreneurs see street food as a promising business. The number of retail outlets on the streets is growing exponentially, but a large proportion of them close just as quickly.

The problem is high competition and organizational difficulties. Street points are not welcomed by SES, so it is not easy to get official permission to operate. The main reason for refusal is most often the lack of communications that are necessary for catering establishments. The issue of water supply is solved with the help of a container with water and a sink with a storage tank for draining. This option is used by most street food establishments.

To avoid problems, it is necessary to comply with all sanitary standards, issue sanitary books for sellers, have certificates for purchased products and technological map. In fact, the paperwork for opening a street point does not differ from the registration of a standard catering establishment. Read about what documents are needed to open a restaurant. Another difficulty is the high competition in the market. Due to the low entry to the market, there are a lot of participants - and you can only succeed if you take advantage of the location.

How to choose a location

Eating fast and cheap is actual problem for any person who is in a hurry: student, office worker, etc. Street food allows you to eat almost on the go. Therefore, if you locate such an institution near an office center, market, train station, university or other crowded place, you can count on profit.

Bet not just on crowded places, but on the places of congestion of your target audience. For example, you want to sell seafood rolls. Who can become your buyer? Probably, these are working people who have the opportunity to buy not the cheapest product. Means, good option for accommodation will be the area next to the business center. But if you made a bet on a budget and hearty lunch, which is prepared in 5 minutes, then students will appreciate your offer. Therefore: before looking for a place, decide on your target audience.

An important nuance to consider: the format of the institution. It can be a fixed or mobile point. In general, both to the stationary and to mobile commerce similar requirements apply. But in practice, unauthorized outlets are often encountered, which can lead to the deprivation of permission to operate and administrative liability.

On what site to locate a street food establishment:

Rent a private area

Rent a municipal lot

For mobile outlets, participation in events is also relevant: festivals, fairs, food festivals, picnics, etc. In this case, the entrepreneur concludes a lease agreement with the organizer. The cost depends on the scale and status of the event.

When choosing a place, study the plans of the city administration for the development, reconstruction and improvement of a certain area. So it is possible to find promising areas or assess the future position of the site you like.

You will have to arrange the lease of the site in the local administration. The whole procedure can take about three months, as all bureaucratic procedures must be followed. Therefore, from the point of view of simplicity and speed of leasing, private plots are more suitable.

Summarize. The choice of location depends on many factors - product, format, target audience and average check. But, as practice shows, the least costly and risky points are markets and food courts.

Which street food format to choose

The choice of location depends on the format in which you intend to work. For street food, the formats of a stall, a small pavilion, an open area, a mobile stall, an island in a shopping center or a place on a food truck are suitable.

How to decide on the format?

Choose the direction of street food. For example, for selling boiled corn, a mobile tray format is suitable. Shawarma is usually sold in stalls. A mini-coffee shop can be opened in the pavilion and put 2-3 tables there. Burger can be placed in a van and drive around the city.

Assess your financial capabilities. Without serious calculations, it is clear that opening a stall will be cheaper than buying a van and equipping it as a mini-cafe.

Start from parameters outlet, which was chosen. For example, if you only have 3 sq. m. of retail space, then your format is just a stall. And in the shopping center, you will have to take into account the requirements of the landlord to appearance point of sale.

Evaluate competitor offerings. If one burger on wheels is already driving around the city, then it’s worth considering whether it is necessary to open a second one? Or is it better to bet on something else. Sometimes you can be located next to a competitor, luring customers with a convenient format. For example, if you place a coffee pavilion with three tables and fresh pastries next to a stall selling takeaway coffee, then customers are likely to go to you - because it is more convenient for you.

How to choose a direction

One of the main mistakes of a new entrepreneur in this field is the desire to focus on your product and then try to sell it to everyone. But as practice shows, it is better to start choosing a concept with the question: what is missing for the consumer where you plan to open your business? In this case, you will estimate the demand for products in advance - and customers will be guaranteed to you.

To choose the right direction for street fast food, you should consider various factors:

The level of competition. The absence of competitors in the chosen area does not always mean good trade prospects. Perhaps this is due to the lack consumer demand;

Seasonality. Assess your expectations from a particular business and its capabilities. For example, if you plan to make a monthly profit throughout the year, then it makes no sense to open an ice cream stand that is unlikely to be profitable during the cold season;

Equipment. Different types of fast food require different equipment. Its cost and specifics of work are different. Therefore, be guided not only by the amount of costs, but also by the possibilities of operation (employee skills, available area, working conditions, power requirements, etc.);

Culinary education and work experience. Of course, for most fast food outlets, culinary skills do not play a major role. Usually, fast food is an easy-to-prepare meal. But still, modern fast food is quite diverse, and some areas require certain knowledge and skills of the cook;

Demand in a certain area. For example, in residential areas and the business center of the city, different products will be in demand.

After collecting and analyzing all the data, choosing the appropriate direction, you can begin to draw up a business plan. It is necessary even for a small outlet. This will help to assess in advance the possibilities and prospects of the idea - and, in particular, its financial side. A business plan is a model of your business: how much money you need to invest in opening, how much you can earn, how to advertise a point of sale, what is the time frame for project implementation, etc. This allows for preparatory stage identify potentially dangerous moments and eliminate them in advance.

Ideas for street food

And now we offer 15 ideas for street food - among them, both market-tested concepts and new options.

Attachments: 100 000 ₽

Corn dogs are a great option for beginners: minimum investment, simple technology, quick payback in 2-3 months. According to experts, the popularity of small fast foods has grown by almost 30% in recent years, so root dog as a business is a very promising direction.

A corn dog is, in fact, an analogue of a sausage in a dough or a hot dog. A corn dog is different in that the dough is made from cornmeal. Served on a wooden stick, which is very convenient for the street food format.

You need a minimum of equipment to get started. The most important thing is the device for making root dogs. It must have a capacity of at least 30 pcs. at one o'clock. You can find Chinese models - this is a more budget option, or European ones - which will last longer, but will cost more. At the start, a Chinese-made device will be enough. Such equipment that supports the simultaneous baking of six root dogs and a capacity of 35-50 pieces. per hour will cost about 25 thousand rubles. In addition, you need a dough mixer - professional models can cost 30-60 thousand rubles. You can find out more about the business in this type of fast food.

Attachments: from 50 thousand rubles

We continue the theme with variations of hot dogs. Not so long ago, twister dogs appeared on the market, which combined the sausage + potato tandem that is familiar to many. It turned out the new kind dishes: potatoes are cut into thin long strips, this potato spiral is wound around a sausage and then deep-fried. To implement this idea, you will need special equipment for spiral chips and a deep fryer.

Konopizza

Attachments: 100 thousand rubles

Everyone loves pizza. It could have become street food if not for the shape. Eating a triangular piece of pizza on the go is not very convenient. But this problem was solved New Product- canopy. This pizza is made for one serving and wrapped in a cone. In Russia, this idea was implemented by a few. So the niche remains free for now. From the equipment you will need a press for forming and baking a cone. An apparatus with a capacity of up to 64 pieces per hour will cost about 40,000 rubles.

Rolls and sushi sandwiches

Attachments: 150 thousand rubles

For ten years now, the demand for Asian cuisine has not subsided in Russia. And if earlier sushi and rolls were found only in restaurants, today it has become a familiar food at the fast food level - rolls from sushi bars are ordered even for work as a business lunch. But you can go further and open a convenient street food format. It's about about sushi sandwiches. In fact, this is a portion of rolls, combined in one large roll, which will replace a full-fledged snack. This is a good alternative to burgers, hot dogs, shawarma and regular sandwiches.

Attachments: 70 thousand rubles

Fish and chips is an English fast food that has been eaten since the time of Queen Victoria. But what if a similar idea is implemented outside the UK? Moreover, the combination of potatoes and fish is quite familiar to everyone and is to your liking.

The dish is a fish in batter and deep fried. It is served with french fries and sauce. The recipe uses fish with white meat: cod, flounder, haddock, saithe, etc. For cooking, in fact, you only need a deep fryer.

Ready-made ideas for your business

Attachments: 70 thousand rubles

Original desserts in the fast food format are a win-win option. Such a product will not leave indifferent neither children nor adults. The dessert is fresh fruit on a wooden stick topped with sweet caramel icing.

As a street delicacy, it has long been common, but in Russia it is not yet so popular. There may not be direct competitors in your city at all. The low price will allow you to successfully implement the project even in small town. This will require a minimum set of equipment: a caramelizer and a device for planting apples on a stick. These devices allow to produce 80 apples per hour.

Attachments: 100 thousand rubles

In recent years, there has been a popularization in Russia proper nutrition: balanced menu, smoothies, gluten-free products, etc. These places are popular with people. different ages and social statuses.

And if earlier fast food was perceived as junk food, today new formats offer the consumer healthy street food. Who will be the clients? Those who are on a diet, watch their diet, adhere to vegetarianism. A separate audience is people with diseases who, for medical reasons, refused junk food. In such establishments, you can sell healthy business lunches, salads, soups, sandwiches, sugar-free desserts, tonic drinks, etc.

Attachments: from 100 thousand rubles

The salad bar supports the idea of ​​a healthy diet, which fits perfectly into gastronomy trends. Hearty, balanced, healthy salads can be served in ready-made or provide the opportunity to collect the dish yourself.

The target audience of such an institution is people who take care of themselves, adhere to proper nutrition. Salad bar actual to open in office center or near it, near sports clubs. None special equipment not required for salads. As a rule, they try to cook such dishes with minimal processing. An interesting format if you are preparing salads in the presence of a client. The main thing in such a project is to create the right menu that will meet the needs of the target audience. It may be necessary to involve specialists.

Attachments: from 200 thousand rubles

Attachments: from 200 thousand rubles

Coffee to go is a business that is growing on the wave of coffee consumption in Russia. The “coffee to go” format captured the megacities, but quickly spread throughout the country. Coffee points take root even in small towns.

The cost of opening one outlet is 100-350 thousand rubles, depending on the chosen format and equipment. For example, you can open a coffee shop. Surely, you have noticed on the streets or in underground passages kiosks selling coffee in cups.

A more complex format is the coffee pavilion. In fact, this is something between a coffee kiosk and a mini-cafe. In this format, you can fit not only the seller’s counter and a mini-window with pastries, but also 2-4 small tables where you can take a five-minute break for a glass of coffee. In summer, you can put additional tables outside, diversifying the menu with cold coffee and lemonade.

Under the mobile format, you can adapt various areas of catering. All kinds of fast food will fit perfectly: hamburgers, hot dogs, shawarma and more. You can organize a station with chilled drinks, a cafe, a pastry shop, a smoothie bar. For such ideas, a small van is enough. An example of a business plan for a diner on wheels can be viewed.

The main mistakes and risks of street fast food

Most start-up entrepreneurs who work in the field of street food make typical mistakes and face the same problems.

Lack of clear calculations for the project. Any project, even such a tiny one, needs to be planned in advance: analyze, calculate income and expenses, describe the stages of the idea implementation and time frame. Of course, even the most thorough analysis and calculation of possible risks will not save you from risks. But there will be much fewer of them, and preliminary preparation will help to cope with unforeseen situations and reduce their consequences.

Poor quality of service and non-compliance with sanitary standards. In the conditions of street trading, ensure the implementation of all SES requirements happens to be difficult. But this does not mean that they should be neglected. You can work with violations for a month or two, but then you will run into a check, pay a fine ... or be forced to close. To avoid such a scenario, initially build a business, observing all the rules and regulations.

Ignore the season. Some street food destinations depend on the season. For example, mobile coffee shops are profitable during the cold season. If your business is seasonal, you must adjust to fluctuating demand and come up with options to keep your outlet selling year-round.

Vandalism. Street stalls are usually not guarded - in fact, nothing prevents vandals from spoiling it. To prevent this, choose to place places with security (for example, the territory of the market is usually guarded), video surveillance nearby. Avoid dysfunctional, criminal areas.

The wrong place. good project opened in the wrong place will burn out easily. Unfortunately, novice entrepreneurs do not always correctly assess the prospects of a retail outlet. And sometimes a site chosen in all respects can turn into an unsuccessful place in the future (transfer of a public transport stop, closing of a large store, etc.). So it's a lottery: lucky or unlucky. It is impossible to completely eliminate risks, even if you constantly work on it.

If you decide to open a business in the field of street food:

to get started, test your idea at city festivals, holidays and fairs. So you can assess whether your product is in demand, whether there is interest in it and whether it is worth investing in it;

make sure that the main product is tasty, satisfying and quickly cooked right in front of customers. This inspires confidence: people will see that the food is prepared in clean conditions and from fresh ingredients;

think over the presentation and packaging in advance. The street food format suggests that it is convenient for people to eat your dishes on the go or outside the conditions of canteens and cafes;

do not chase for a large and varied menu. For the street trade format, 6 types of main products plus drinks will be enough. This will avoid the purchase of a large number of ingredients and will be enough for the assortment to be varied and interesting.

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