First of all, a beginner needs to take into account that the furniture market has already developed. And if 15-20 years ago it was possible to bring any furniture and find a buyer for it, now it is difficult to guess the needs of the client. Therefore, you need to study the market and focus on those segments of the population that you want to serve. The luminary of the market with many years of experience told the BIBOSS portal about the intricacies of this business, CEO network of furniture stores "Vash Byt" Farid Safin.

Where to start?

For starters, experts advise marketing research. See what competitors are selling, what are their advantages and disadvantages. Entrepreneurial intuition must work. First of all, you need to understand what niche you want to occupy. The stratification of the target audience is observed strong. There are those who buy expensive imported furniture. There are those who proceed only from the functional features of furniture - design and manufacturer are not important for them.

Beginning entrepreneurs, as a rule, do not have a lot of capital and the opportunity to occupy large retail areas for samples. Therefore, it is advised to start working with the economy and middle class, where the bulk of buyers are concentrated.

You can consult with those who have been working in this market for a long time. They can be manufacturing partners who produce furniture and know what is in demand. In Russia, such manufacturers are well-established companies that maintain marketing services, constantly study demand, and go to exhibitions.

By the way, visiting furniture exhibitions is good way market research. Manufacturers exhibit existing and new furniture samples there and monitor the reaction of visitors. There are many ordinary buyers and representatives at the exhibition retail chains, they enter into contracts with manufacturers for the supply of furniture.

Working with a supplier, you can find out what kind of furniture in the region is in demand. Because demand varies from region to region. Somewhere one color and model is popular, somewhere another. For example, in Tatarstan, where there are many Muslims, calm green tones are held in high esteem. But furniture models throughout Russia are basically the same. Only Moscow and St. Petersburg stand apart - there is a demand for advanced models. The most ultra-modern modern direction is first mastered in Moscow and St. Petersburg, and then goes to the regions. Therefore, if you open a store not in these capitals, then it is better not to immediately bring unusual furniture here - it is unlikely that it will find a buyer.

How to get ahead of competitors? It is necessary to find those models that can compete with those who are already on the market in terms of price and quality.

Farid Safin

If we talk about us, we have been working on the market for a long time and cover all categories of clients - from economy class to VIP clients. In our showrooms you can view catalogs of expensive furniture, we exhibit some samples of high quality Italian, Belarusian furniture. The client places an order and we contact the manufacturer. Orders for expensive furniture are infrequent, so keeping all models in the store is unprofitable, since rent retail space is expensive.

Investment size

Farid Safin

General Director (Founder) of the Vash Byt group of companies

As for the search for funds for the launch, it is better not to rely on state support. Today in Russia, first of all, they support producers and agribusiness. It is believed that trade is already sufficiently developed and organized, so this industry is not subsidized. There is hope only for banks that participate in programs to support small and medium-sized businesses. They lend to businesses at reasonable interest rates.

Farid Safin

General Director (Founder) of the Vash Byt group of companies

But there are nuances. Based personal experience, I can say that all banks require a deposit - a room, an apartment, a car. At the same time, today the direction of furniture trade is considered a risky business. Recently, we wanted to take out a loan, it seemed that the bank was fine with everything, there was a pledge, but later they told us that the furniture business was risky, and they refused to give us a loan. Therefore, not everything is so simple. It is better to find an investor, partners who are ready to invest in the business and develop together.

What are the running costs of the business? It is necessary to have a warehouse stock of furniture, rent and maintain warehouses, where loaders work for the acceptance and release of furniture, storekeepers. Accounting systems are now computerized, so programmers are needed. Plus transportation costs, including the delivery of furniture from the manufacturer - from factories and factories.

How to optimize costs? You can transfer something to outsourcing - for example, the services of programmers, rent warehouses with a ready-made staff of loaders, or even work from the "wheels" - pick up furniture directly from the factory and immediately deliver it to customers. The advantage of small businesses is that they do not need to maintain a large office staff: dispatchers, commercial service, accounting, management. At the initial stage, many entrepreneurs perform all these functions themselves - he is a forwarder, a manager, a dispatcher, and an accountant. But even as you grow, it’s better not to inflate the staff, this will allow you to optimize costs.

On average, the current costs of a furniture store at the initial stage, with a minimum number of attendants, amount to 100-150 thousand rubles per month. But this amount does not include rent - it depends on the area. In large Russian cities, on average - from 800 to 1500 rubles per sq.m.

Step-by-step instruction

In your activities, you will have to interact with a number of contractors and suppliers. First of all, they are furniture manufacturers. You can access them directly. But when sales volumes are small, it is difficult, because manufacturers are interested in large orders. Therefore, it is easier for small companies to work with dealers and wholesalers.

Farid Safin

General Director (Founder) of the Vash Byt group of companies

Our company has a wholesale department. We bring furniture from all over Russia, as well as from China, Belarus, the Baltic States and release from our central warehouse in small batches for small entrepreneurs - they take the assortment they need. This is convenient for beginner entrepreneurs, the more they can take into account our trading experience, because we know in which region what kind of furniture is in demand, and we give our recommendations.

If a person once bought furniture in one trading network and was completely satisfied with the quality and price, next time he tries to contact the same store. Between the seller and the buyer there is a relationship that is maintained for years. Our network has regular customers who have been buying furniture from us for many years and bring their children.

The main quality for the seller is the desire to work. If a person thinks that the furniture will sell itself, but he can sit on the couch and read, waiting for the buyer to come up and place an order, then you do not need him. Today there is a wide selection of furniture in different salons. And the seller himself must interest the buyer. Most often, after 2-3 months of internship, a person masters the assortment and can already cope well with sales. Developed companies have their own personnel service responsible for the recruitment and training of staff.

Farid Safin

General Director (Founder) of the Vash Byt group of companies

We try to ensure that people work in our company stably, constantly. And so it happens. Most of our employees have been working, if not from the day the company was founded, then on average 10-15 years. To do this, we constantly use the motivation system and periodically review it to make it attractive to our employees. We have the 13th salary, there is a trade union organization that maintains ties with many institutions - for example, sanatoriums, and you can get preferential vouchers. People can get vacation pay, sick pay. We hold corporate events - and new year holidays, and March 8, and May 1. IN New Year summarize the work and announce the best workers We give gifts and certificates of honor.

IN shopping malls you will be forced to adhere to the established work schedule. In free-standing salons, focus on the mode that is acceptable for a particular area of ​​the city.

Documentation

No special permissions are required. Hygienic quality certificates are needed, but usually they are supplied by the manufacturer.

Today, there are two main types of taxation used by entrepreneurs engaged in retail trade - Single tax on imputed income and simplified system taxation. UTII is charged depending on the area. “Simplified” depends on the turnover, that is, the tax is paid depending on how many goods are sold. And the choice of the type of taxation depends on the patency of the outlet. There are retail outlets with high traffic, where rent is high, but the return per sq.m. turnover is also high. In this case, it is better to pay UTII. If the areas are large, but the traffic is low, the rent is low - a simplified system works better here.

Opening checklist

The opening of a store in a stand-alone building must be highlighted as an event. If the store is designed for the scale of the area, you need to let its residents know about the opening. Usually, when a store opens, they create a beautiful exposition of furniture, hang balloons at the entrance, attract animators who will meet and entertain guests and children. Such events are not complete without gifts - even if they are small, so that when they come home, people will tell their family and neighbors about your store.

* Calculations use average data for Russia

1 132 000₽

Minimum starting capital

40%

Profitability

8 months

Payback

519 560 ₽

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of ​​a furniture manufacturing enterprise, production facilities are rented in the industrial area of ​​the city. total area premises - 350 m2, on which production workshops and a sales office are located.

The target audience is middle-income families who renew their furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The price segment is medium.

Key Benefits of a Furniture Manufacturing Business:

relatively small amount of capital investments;

the furniture produced is classified as a general consumer product, which ensures a wide target audience;

The profitability of a furniture manufacturing business can reach 300%.

The volume of initial investments in the production of furniture is 1,132,000 rubles. Investment costs are aimed at repairing the premises, purchasing equipment, equipping the office, the initial purchase of raw materials and the formation working capital. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project for the production of furniture. It is planned that after this period the institution will need to expand its production and product range.

The net monthly profit of the project for the production of furniture upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%. Upon reaching these indicators, the initial investment will pay off in the eighth month of operation. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the projectfor the production of furniture

Profitability of furniture production

The active growth of housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture. The purchase of a new home is always associated with the need to purchase furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak falls on 2014, after which a decrease in both indicators followed, which is associated with the crisis. By monitoring the performance of the construction market, it is possible to predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the increase in the volume of the furniture market takes place. The sharp drop in volumes in 2015 was due to two trends at once: first, a decrease in effective demand; and secondly, a sharp fluctuation in the exchange rate, which contributed to the displacement of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of the total sales. According to the results of 2015 alone, furniture imports decreased by 45.8%. According to marketers of the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share of the domestic manufacturer in the furniture market will reach 70%. This forecast opens the prospect for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms it remains at the same level, which is due to an increase in furniture prices. According to statistics, furniture prices increased by 19.14% - the highest growth rate in the last 7 years. Thus, there is a decrease in the qualitative growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is explained by the cost optimization of companies in difficult times. The second trend is justified by the fact that bedroom furniture is the least needed in a home setting. The smallest effect of the crisis is observed in the segment of kitchen and living room furniture, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which feels more confident even in times of crisis.

The furniture market is one of the least consolidated segments retail. The top 10 furniture retailers account for 1/3 of the entire market, and the leaders' revenue growth rates in 2015 exceeded the growth of the market as a whole. The permanent leader in the Russian furniture market is IKEA, which occupies 22% of the entire market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

At the same time, the Russian furniture market is characterized by a high level of competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is observed in the Central and Volga Federal Districts - about ¼ of the total number of manufacturers is concentrated there. In other regions, the volume of retail sales significantly exceeds the volume own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which reduces transaction costs.

In cities with a population of more than 800 thousand people, various large retailers are represented, which is very difficult to compete with. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the choice of the buyer and reduces the level of competition.

Another parameter of the furniture market is the trade format. According to surveys conducted at the end of 2016, every fifth resident ordered furniture from an online store. In the first half of 2016, online sales increased by almost 47% and reached RUB 974 million, which is 12.5% ​​of total market sales. Almost half of the furniture chains have their own websites, but not all of them have an online sale function. Every year, the popularity of online furniture stores is growing, as it allows sellers to reduce the cost of renting large trading floors and reduce the price, and for buyers, online trading is a more convenient purchasing option.

Combining trends Russian market furniture production, you can form the image of a successful furniture company: an economy-class furniture manufacturer operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reduce competition, reduce costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and reach 75-80% in a few years. The key task of such manufacturers is to occupy their niche in the market. For example, wicker furniture manufacturers have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture workshops has been growing - the exclusivity of the offer and the variability of production are important parameters when choosing furniture for the consumer. This trend is supported not only by the taste preferences of consumers, but also by the development of the design services market, which almost doubled in 2014. With all the variety of choices presented on the furniture market, the consumer cannot always find suitable furniture that would match the design project.

The most rational way out of the situation is the production of furniture to order, which is carried out by small furniture workshops. This segment of the market is represented mainly in the middle and expensive segment, while the economy class is practically free.
The easiest way to organize furniture production is to open a furniture workshop.

The advantages of this format of furniture production:

• does not require large investment costs;
• to accommodate production capacity do not need a large room;
• savings on equipment;
• small price finished products;
• production flexibility.

The disadvantages of furniture production include:

• innovation and imagination are the basis of business success;
• furniture self made requires a lot of time;
• independent search for clients.

This format fits into the image of a modern furniture manufacturer. Implementation this project involves the opening of a furniture shop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive for investors. The advantages of the furniture business include:

• a relatively small amount of investment in the production of furniture;
• a promising direction, interest in which will never disappear;
• furniture refers to a general consumer product, which provides a wide target audience;
• business profitability can reach 300%.

The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with the proper construction of production, you can occupy your own niche in which competition will be minimal.

Thus, the prospects for furniture production, forecasts of growth in demand for this type of product and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Determining the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - dining groups, as well as upholstered furniture - sofas and armchairs. The newly created furniture company positions itself as a "furniture workshop", specializing in manual assembly of products and the production of non-standard furniture for individual orders. The products of this company are favorably distinguished in the market by the following indicators: low prices, work to order, a wide selection of equipment and upholstery, colors and materials of products, the possibility of online purchases.

The products intended for production are:

Dining table, made of solid pine, painted with aging imitation, dimensions: 110*70cm, tabletop thickness 4 cm;

Chair, made of solid pine, painted with aging imitation, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth - 45 cm;

Three-seater sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, height of the seat of the sofa - 40 cm, 2 decorative pillows, filler - spring block synthetic winterizer polyurethane foam, niche for linen. Additional design (carriage tie, upholstery and color options, various models– 3 local, 2 local, corner, with folding mechanism and without)

Armchair, frame made of laminated chipboard, plywood, coniferous timber; the seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage tie, upholstery and color options).

Table 2 shows competitors' prices for similar products on the market and the planned selling price.

Table 2. Comparison of prices for the products of CJSC "Dion" and similar products

In addition to the production of furniture, the workshop provides a furniture upholstery service. The cost of the service is 1000 rubles per 1 meter of fabric work.

Marketing and sales of a furniture manufacturing company

The target audience of the furniture manufacturing company is middle-income families who renew furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of the enterprise for the production of furniture is quite extensive, therefore, in order to develop an effective marketing strategy it is necessary to divide the target group into subgroups of consumers:

Successful customers are consumers of furniture in the middle price segment. The main criteria for choosing furniture: the uniqueness of the offer, high-quality materials, the manufacture of furniture according to sketches to order, the possibility of delivery and assembly of furniture;

Clients with a low level of income occupy the largest share in the composition of consumers. The main criteria for choosing furniture are: price / quality ratio, custom-made furniture in the budget category, provision of furniture upholstery services.

The aim of the furniture manufacturing company is to meet the needs of all customer groups. At the stage of formation of a furniture company, the intended consumers will be active Internet users - an audience attracted to the company's website by various marketing tools.

Since the furniture production workshop focuses specifically on online sales, the main way of advertising is to create your own website, profiles in in social networks and their active promotion. The first stage is a professional landing page, in which it is necessary to indicate the range of products, production time, examples of work and current discounts. The development of a full-fledged website with the necessary functionality will cost about 50,000 rubles.

A more budget option is to create profiles on social networks and promote them. In addition to the range of products in the profile, you can post photos and customer reviews, a list of services provided by the furniture workshop, useful information about various materials, information about caring for furniture, design solutions that your products fit into, information about promotions and bonuses.

Also, for a furniture manufacturing business, the most effective way of advertising is to place product information on billboards. It is recommended to choose a billboard in the immediate vicinity of hardware stores, on the outskirts of the city. The average cost of renting one billboard 3*6 m for 1 month is about 23,000 rubles/month.

Another effective advertising tool will be the placement of booklets with a list of all services and a portfolio of a furniture company in hardware stores. The cost of such accommodation depends on the conditions of the hardware store and is negotiated individually. You can offer cooperation to a hardware store and jointly hold a promotion, which involves issuing discount coupons in a furniture workshop for a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready-made ideas for your business

Also, an effective option for promoting a furniture production workshop can be the printing of advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Do not forget about such promotion channels as cooperation with private interior designers, design studios, furniture stores. The search for intermediaries must be carried out independently and offer them a percentage of the order amount in the amount of 10-20%.

Effective ways to attract the attention of the consumer are participation in various exhibitions and fairs, distribution of promotional materials, the availability of additional services and after-sales service: free shipping, assembly, one-year warranty to repair or replace the product in case of defects, etc.

One of the main tasks of marketing is the formation public opinion and loyalty of consumers to the enterprise. Therefore, it is worth considering options for conducting a survey among customers, the results of which will make it possible to make the necessary adjustments to production, take into account consumer requirements for products.

The use of one or another tool depends on the target audience of the institution and the budget of the project.

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

Creation of a personal website with a portfolio, price list, contacts and an order calculator function. The costs will amount to 30,000 rubles;

Participation in furniture exhibitions and fairs.

Thus, for the promotion of a furniture production workshop, expenses in the amount of 50,000 rubles are laid down.

The most important part of marketing is sales forecasting. Table 2 presents a plan for the sale of furniture workshop products. The average cost of an order may vary depending on the details of the order.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should also search for clients among the corporate segment - these can be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture salon, which will be ready to purchase part of the products for sale.

Table 3. Planned workshop sales volumefor the production of furnitureby product type

Thus, the planned amount of revenue for the first year of the workshop will be an average of 19,068,700 rubles.

Furniture production plan

Opening a furniture production workshop and organizing production involves the following steps:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of ​​\u200b\u200bthe premises should accommodate large-sized equipment. This will require a room with a total area of ​​300-350 m2, which will house:

production workshop - a place where woodworking machines and other equipment are located

assembly shop - a place where furniture is assembled from prefabricated parts;

paint shop - a room for paintwork;

dryer - a place for storing and preparing raw materials before production;

a warehouse for finished products and a warehouse for raw materials;

room production staff;

bathroom with shower;

administrative staff, office space.

In addition to the space for furniture production, production premises the following requirements apply:

non-residential premises for industrial purposes, since the work of the workshop is associated with a high level of noise;

first floor, two entrances. Since the unloading and loading of bulky materials is carried out, it is necessary to place the production on the ground floor. Separate entrances are made for the workshop and sales office;

three-phase electricity 380 watts, since some equipment requires high power to operate;

availability of water supply, ventilation, systems fire safety, convenience of access to the building, availability of a platform for unloading raw materials;

lack of moisture and high humidity. The materials used in the production of furniture are afraid of moisture and dampness.

Finished products should also not be stored in such conditions, since upholstered furniture tends to absorb moisture and odors.

• a heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

For the implementation of the project, a production facility is rented. Total area - 300 m2, cost - 50,000 rubles / month

2) Purchase of equipment. To ensure the production of a full cycle, it is necessary to purchase a set of equipment:

planer - 70,000 rubles;

thicknessing machine - 120,000 rubles;

milling machine- 70,000 rubles;

drilling and grooving machine - 50,000 rubles;

copying lathe and milling machine - 150,000 rubles;

grinding machine– 80000 rubles

painting equipment - 130,000 rubles;

panel saw with manual feed of materials - 140000;

screwdriver and puncher - 15,000 rubles;

other auxiliary equipment and tools - 50,000 rubles.

Thus, total amount the cost of equipment for the production of furniture will be about 825,000 rubles. With all this equipment, expect a simultaneous monthly output of 400 pieces of furniture.

3) Technology of furniture production and organization of supply. Furniture production technology includes the following main steps:

product design preparation;

work on cutting material and manufacturing parts;

material processing work;

assembly of finished furniture.

For enterprises producing full-cycle furniture, edged solid boards are the main raw material. At the first stage of production, they are converted into panels and then parts for furniture are made. The most popular types of wood are: oak, birch, larch, pine. The most budgetary version of the array is pine. It is this material that will be mainly used in production. So you need chipboard and MDF boards.

To organize the production of furniture, suppliers of wood, paints, coatings, adhesives, fittings, fabrics, etc. will be required. The main requirements for suppliers are a well-known, proven company, the availability of all necessary certificates, and the possibility of delivery. It is preferable to cooperate on a long-term basis with companies that carry out quality control, provide bulk discounts and the possibility of deferred payment.

4) Recruitment. Furniture production requires certain professional knowledge and skills, therefore, before starting production, it is necessary to select qualified employees. The main requirement for personnel is experience with specialized equipment. It is necessary to include in the staff: shop specialists - 3 people, production foreman with liability for raw materials and equipment, sales manager, designer-technologist, forwarding driver, manager, accountant.

5) Form of service. Working with a client consists of several stages:

the client's appeal to the company: the client contacts the manager and stipulates all the conditions of the order. The manager receives the order and passes it to the designer-technologist, who helps the client decide on the design of the product, materials and develops an individual project.

cost calculation, ordering: after the project is agreed with the customer, the designer-technologist calculates the cost of the work. After that, the manager agrees on the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The term of execution of the order is specified in the contract and is 30 working days.

production and delivery of the order: upon the production of furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and when ordering from 20,000 rubles it is provided free of charge.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is registering a business in government bodies. For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Types of activities according to OKVED-2:

31.09.2 - Manufacture of other furniture and individual furniture parts not included in other groups, according to the individual order of the population;

47.59 - Retail sale of furniture, lighting fixtures and other household articles in specialized stores;

47.91.2 - Retail trade carried out directly with the help of the Internet information and communication network;

31.01 - Manufacture of furniture for offices and trade enterprises;

31.02 - Production of kitchen furniture.

Licenses are not required to carry out these activities, however, it is recommended that all furniture produced be certified to confirm the quality of the products. For this, it is necessary to comply with the norms and standards:

GOST 16371-93 “Furniture. General technical conditions”;

GOST 19917-93 “Furniture for sitting and lying. General technical conditions”;

GOST R 50051-92 “Furniture. Chairs. Definition of sustainability”;

GOST 19194-73 “Furniture. Method for determining the strength of fastening of decoy legs of furniture”;

GOST 13715-78 “Joinery plates. Specifications";

GOST R 54208-2010 “Protective and decorative coatings for furniture made of wood and wood-based materials. Classification and designations.

GOST 30255-95. Furniture, wood and polymeric materials.

The work schedule of the furniture shop is from 8:00 to 17:00 (Mon-Fri). The opening hours of the sales office are from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4 staffing and payroll

№	Job title	Salary, rub .	Quantity, pers.
Administrative
	Supervisor
	Accountant
Industrial
	Shop Specialist
	Production master
	Designer-technologist
Trade
	Manager
Auxiliary
	Delivery driver
	Cleaning lady (part time)
Total:				210 000.00 RUB
Social Security contributions:				63 000.00 RUB
Total with deductions:				273 000.00 RUB

Workshop specialists - serve all stages of the production of furniture products, combine the functions of a furniture assembler. Education - secondary technical, work experience in a similar position.

Production foreman - organizes the workflow, receives materials and draws up the relevant documentation, is a materially responsible person, monitors compliance with safety regulations in production, and performs phased control of the manufacture of products. Education - higher, work experience in this field - 5 years.

Manager - implements the marketing policy of the enterprise, negotiates with potential customers, places orders and accepts payments, is a financially responsible person, deals with advertising and product promotion, is responsible for filling the website and profiles in social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the compliance of the produced furniture with the developed models. Higher education.

Accountant - is a materially responsible person, maintains all financial documentation, carries out accounting, controls compliance with the law when spending Money and material resources. Higher education, work experience in this field - 3 years.

Driver-forwarding agent - carries out timely delivery of the order to customers. Requirements: own car, work experience from 1 year, driver's license category B, C.

Head - is a financially responsible person, represents the interests of the enterprise, concludes agreements on economic activity, issues orders and instructions, hires and dismisses employees, selects suppliers and searches for distribution channels. Education - higher, work experience in this field - 3 years.

Cleaning lady - cleans the sales office.

Financial plan for the production of furniture

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its production and product range.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of repairs office space, the acquisition of equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The specifics of the furniture business is the need for a large amount of working capital.

Table 5. Investment costs

Variable furniture production costs consist of the costs of materials used in the production of furniture, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). To simplify financial calculations variable costs is calculated based on the sum of the average check for each type of product and a fixed trade margin of 300%.

The fixed costs of furniture production consist of rent, utility bills, fund wages, advertising expenses, taxes and depreciation charges. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 6 fixed costs for furniture production

Thus, the constants were determined monthly expenses in the amount of 375,000 rubles.

Evaluation of the effectiveness of furniture production

The payback period of the project with an initial investment of 1,132,000 rubles is 8-9 months. The net monthly profit of the project upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%.

Possible risks of furniture production

To assess the risk component of the project, it is necessary to analyze the external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of a furniture manufacturing establishment determines the following external risks:

increase in prices for raw materials, failure in the supply of raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

high competition in the market. Since the furniture market is quite saturated and the competition is high, the behavior of competitors can have a strong impact on the demand for your products. To reduce this risk, it is necessary to form a systematic approach to business organization and establish processes within the enterprise. This will achieve competitive advantage and build a client base

lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case, it is necessary to conduct an active advertising campaign. In the second case, the occurrence of risk is associated with the economic situation or the loss of market share. It is possible to reduce this risk by forming your own client base, concluding large contracts, production flexibility;

fire, theft and other force majeure circumstances. The risk of such events leading to property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install a fire alarm in the workshop, introduce regular monitoring of compliance with safety regulations. You can also insure the risk with an insurance company;

• Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

equipment failure and production downtime. Minimizing the risk will allow regular maintenance of the equipment in order to maintain its performance;

problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage, hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, to pay employees a fixed percentage of net profit following the results of the annual work;

product defect. In case of a minor defect, the products can be sold at a discount price, and in case of serious violations, they can be sent for processing. The main thing is to identify product defects before the transfer of the order to the client. It is possible to reduce this risk with the selection of qualified personnel, the purchase of good equipment and high-quality materials;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in product quality. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from customers of the enterprise and taking corrective actions.

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Room.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales of products.

Financial plan.
Investments.
Payback.

production options.

Manufacture of custom-made furniture.
Business development prospects.

Despite the fact that you won’t surprise anyone with the production of furniture for a long time, the demand for these products is not falling. There is no oversupply in Russia, but production facilities operate in a highly competitive environment.

Not everyone can withstand the competition, someone works for a long time and fruitfully, constantly delighting customers with new models and design solutions. Someone is unable to keep the business in a strong flow and crashes, not having time to really find their place in the market.

Starting a furniture manufacturing business is serious business. Requires mandatory legal registration, clear calculations of investments and plans for the sale of finished products. And in order for the business not to go down in history, it is imperative to follow all the points and make every effort to implement them.

When registering a business, it is best to assign it the status of an LLC. The status itself already speaks of the seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and it is unlikely that it will be possible to do without additional injections. The status of an LLC makes it possible to obtain additional income using the registry additional activities and expand the business in the future.

Also, this legal status gives prospects for participation in profitable tenders and cooperation with serious chains of furniture supermarkets, which positively affects the reputation and income of the enterprise.

Room.

After all the design actions, it is necessary to organize the room where the workshop will be located. The industrial zone of the city is best suited. The room you need is not small - about 300 m2. Hangar structures are perfect.

The problem of finding a suitable room is quite urgent, so you need to start doing this in advance. It is best to seek help from companies that specialize in this. They already have offers. They know for what purposes, which premises are suitable, which technical specifications must be met and what rules must be present.

When concluding a lease, be sure to pay attention and stipulate the terms of the lease. You need a long-term lease agreement in order to avoid troubles with moving and re-registration of the production address in the future. Sometimes premises with some equipment already available there are rented out. If you have such an option, that's great.

The rental of production equipment is added to the lease agreement - and you have less costs, and the owner has less headache where to put it and what to do with it.

Equipment for the production of furniture.

To start production, you will need special machines. Buying them is not a problem.

Edge banding machines necessary for the processing of synthetic (melamine, PVC, ABS) and natural materials (veneer, paper).

The edge banding process takes place after the cutting process of the material on the format saw. We'll talk about it a little lower. IN without fail equipment for facing edges must be selected depending on what kind of furniture you intend to produce.

For more understanding here short description machine process:
- Manually or by means of an automatic module, glue is applied to the surface, heated to the desired temperature.
- The machine applies an edge according to the dimensions of the workpiece. It is possible to cut the edge with a technological margin.
- Further, with the help of the machine, the edging material is pressed against the surface to be treated.
- After the operation of the machine, the applied edge is finished - removing excess glue, processing the edge, grinding and polishing lines and corners.

It is not superfluous to repeat that the configuration of the machine must be selected according to the type of furniture being manufactured.

They are produced in various formats - both for small-scale production and for batches of industrial volume. Direct purpose - cutting furniture parts from sheet materials (plywood, chipboard, fiberboard).

In order for the work to be carried out without chips, two cutting units are used - the main and the scoring. Perfectly cut laminated material with high precision thanks to the body of the saw unit mounted at an angle. The presence of a scoring saw in the machine provides an absolutely clean cutting, without chips and notches.

Machines are produced in several types, each of them has its own characteristics and special purposes. Your task is to choose from a wide range of proposals exactly the one that is ideal for production. The main difference is the way the workpiece is placed - horizontally or vertically, that is, a transverse or longitudinal cut. And another difference is the type of carriage. Machines are made either with a ball or roller carriage.

No matter what equipment you choose, pay attention to the availability of additional tables. They are indispensable when cutting full-fledged sheets of material. An important point is the clamping upper beam and the upper pneumatic clamp. They will provide reliable fixation of small workpieces, which is necessary in the production of furniture of exclusive design with small details.

The main purpose of the equipment is a more thorough preparation of the part. The machine saws the material to the desired thickness.

The workpiece is installed on the work table exactly with the pre-treated base surface. The workpiece is fed to the rotating knives automatically. Main specifications:
Rated supply voltage - 220 W;
Rated power consumption of the collector motor - from 1500 W;
The frequency of rotation of the planer shaft with planer knives - 8000 rpm (idle);
The average height of the workpiece processed on the machine is 15 cm, the width of the working table is from 25 to 50 cm, with the corresponding width of the workpiece being processed up to 45 cm.
the average speed of the automatic feed of the workpiece is 8 meters per minute.
The average planing depth is 2.5 mm. Depends on the width and properties of the workpiece.

Thicknessing machines are divided into one-sided and two-sided. Unilateral have one knife shaft located above, over a desktop. Double-sided, respectively, have two knife shafts. The second is built into the desktop and performs the function of processing the lower part of the part. The working table itself is movable, with the help of it the required height is set for processing the material to the required thickness. Machines are also distinguished by the power and maximum lifting of the desktop, its width and depth of planing.

Pretty wide price fork is convenient for selection necessary equipment depending on the buyer's budget. The price depends on the country of manufacture and technical parameters.
Choosing thicknesser, pay attention to safety features. The design must necessarily be protected from overloads by a power interruption unit. When an overload occurs, the thermal relay must be activated and the power supply to the machine must be interrupted.

Choose machines with quiet operation that a belt drive can provide. It also protects the engine of the machine from overloads.

For additional safety of machine operation, network switches are often used. In addition to direct functions, they are equipped with a protective function against unauthorized activation during the absence of the operator.

In furniture production, wood or any other material goes through many technological processes, and a four-sided machine is basic equipment for many of them.

The main function is profiling molded products, cutting boards into lamellas for a furniture board. For a furniture production workshop, sufficiently powerful equipment with a large throughput is required. When choosing a four-sided machine, first of all, you need to pay attention to its dimensions. For example, in order to process a workpiece with a size of 40 cm, a milling cutter of the appropriate parameters (about 80 mm.) is needed. In order for the equipment to cope with the processing of materials of large sizes, a high-feed function is required. The worktable must be robust and wear-tested for stable operation under constant load.

Best of all, strength is shown by machines with cast iron tables. Very convenient and often necessary is the function of increasing the supply and reception tables. To do this, the characteristics of the machine must indicate the presence of a function of manual or automatic regulation. If you are planning serious production, then your four-sided processing machine must necessarily have a high feed rate - up to 30 meters per linear processing per second.

Some manufacturers produce universal four-sided processing machines. That is, with the possibility of resmusing and profiling functions. By simply moving the planer knives in the desired direction, you can easily change working function. This machine will save you a lot of money starting investments. But for the full-fledged work of the workshop with maximum output, you still have to pay special attention to each process - this will increase quantitative indicators, which is important.

To fully support the furniture production workshop, there is a fairly large number of different machine tools, but the four most important and mandatory are described above. The purchase of such a kit will cost approximately $40,000.

Staff.
An enterprise in the LLC statue has obligations of mandatory staffing.

Director.
Appointed by the meeting of founders. The candidate may be one of them, or an outsider who meets the requirements of the position.
Full-time accountant. Person with liability. He can easily perform the functions of an employee of the personnel department. Must be familiar with articles Labor Code. Maintain personnel records and related reports.

Working staff.
Operators are needed to maintain production equipment. One for each machine. Workers are also needed to assemble furniture. That's 3 other employees. In general, for a complete staffing of the working staff, you need seven people - this is quite enough for the full-fledged process of the workshop. Workers performing assembly functions can go to the customer's home to install finished orders.

Designer.
Such a specialist is definitely necessary for the enterprise, but it does not have to be full-time at all. Design may well perform the function of "coming". Cooperation is formalized by means of an agreement with an agreement on the number of working hours per week or month and the corresponding salary. A designer can collaborate with several companies at once, have several projects and easily implement them. It would not be superfluous to prescribe in the cooperation agreement a clause not to disclose the plans and concept of the enterprise's work in order to withstand fair competition and without violating one's interests.

Sales Manager.
Don't be skeptical about this much-needed staff. At the first stages of launching production, an employee who will be responsible for sales is more than necessary. Try not to save money and look for an experienced manager with your own client base and a good reputation. This will be of great help in promoting your business. Moreover, the manager also performs the function of an advertising medium. And you need advertising like air.
There are several algorithms for calculating wages for a sales employee:
Fixed amount (rate).

As a rule, a flat rate is quite rare and is usually accompanied by official registration labor activity. Often the amount of the rate is equal to the minimum wage established by law. Someone like this option, we wish them good luck.

Rate +% of sales;
This payroll algorithm is very common among companies. It is actually very convenient for both the owner and the worker. The rate, again, is minimal and the percentage is small because the volume of sales per month (or the planned volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, but mainly 0.2-0.3%. The rate, as in the previous paragraph, is the minimum or below the minimum. There are companies that offer a bet of $100. and add to this money% a little higher than usual.

Rate + % of cash receipts for the current month;
In this case, the guaranteed payout amount may be different. The % figure is no more than 1. But, pay your attention to one “BUT” - the manager earns his hard-earned% from the amount of money coming into the company, that is, from the amount that the accounting department sees on the account at the end of the current month. Many beginners confuse or simply do not pay attention to this condition when applying for a job. Naturally, then the problems begin.

% of sales;
One of the most common algorithms. The most profitable % of sales is calculated. Depends on the amount of planned sales for the reporting period. The larger the amount, the lower the percentage. Furniture is an expensive commodity, so the maximum salary for a manager is 3%.

% of the receipt of money for the company for the current month.
Accrual according to the same principle as in paragraph No. 3, only without a guaranteed rate. In this case, the % depends on the planned sales volume - the higher it is, the lower the %. Not the worst algorithm in the event that the manager came to an already established client base, that is, there were already sales in the past period and money for the sold goods will be received this month. This is important because the majority of clients work with deferred payment, especially for large outlets There can be a delay of up to 3 months.

Basically, according to this algorithm, the sales agent begins to receive a salary not earlier than the third month of work. Let it not surprise you if you agreed to such an algorithm - take it as it is, nothing can be done about it. Before the money for sales begins to flow into the company, you can offer a fixed rate, but it will be minimal or increased - this algorithm is described in paragraph No. 2.

% of profit;
This algorithm is probably the most difficult for the employee to perceive, but very beneficial for the owner.

The bottom line is to pay a commission of 10% of the net profit received from sales. It is important to pay attention to the fact that the profit is calculated from the price at which the product entered the market. sales department and not from cost.

The salaries of employees are determined by the average salaries of employees of the relevant categories and profile of the region in which it is planned to launch production.

Marketing.

Advertising.
Advertising is the most important process in the promotion of furniture production. It is important that a potential client knows about you before the finished product enters the market. There is a lot of competition in this type of business, and if you want to make yourself known, you need to do it in advance.
If you are seriously thinking about fruitful and long-term work, forget about "black" and "gray" production. Develop and register your own trademark with Rospatent Russian Federation. The registered trademark of the promoted brand is heavily protected from counterfeiting and, in which case, you can always defend your rights.

To do this, you must submit an application and pass a designation check for similarity. The plus from registration is obvious - the right to use TM for 10 years (after it is successfully renewed) has a positive effect on the company's image and, accordingly, on the reputation and degree of trust on the part of a potential client. For the illegal use of your TM brand, you can claim compensation for material damage through the court.

If you do not have time to do this, there are companies that will take over all the administrative duties for a fee and register the trademark as soon as possible. The cost of such services is about $ 500.

After entering TM in the general register of the State Patent, immediately start advertising the enterprise and its products.

The very first thing to do is to clearly define the market segment and clearly imagine who your customers will be. Who do you want to see in your customer base.
An advertising company is an expensive business, but it does not make sense to save on it. It is necessary to direct it as accurately as possible to the segment that you identified as potential in the first place.

In order for advertising to be of high quality and work correctly, it is imperative to study the market and your competitors. Carefully analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is it necessary?
First of all, such an analysis will allow you to clearly define the advantages that you will use in development advertising companies. These can be high-quality materials, natural wood of valuable species, solid fittings, qualified staff, the latest equipment and production technologies. Be sure to indicate the work of the designer in the development. Often this fact is able to quickly and permanently form a customer base. There are many connoisseurs of design work among potential clients. Moreover, who, if not a designer, constantly monitors the latest global trends in the furniture industry.

In addition to "black" and "gray" manufacturers, Chinese manufacturers of furniture and components remain your competitors. This is another serious niche in furniture production and occupies a significant place in the market. It is not worth underestimating such a competitor and not paying attention to him.

Companies representing Chinese manufacturer they are quite cheap, but not always of high quality. You can in your advertising campaigns aimed at similar customers to take advantage of the form, quality, the possibility of individual ordering in sizes specified by the customer.

What are the options:
Manufacture of cabinet furniture;
Children's furniture;
Cushioned furniture;
Office furniture;
Bathroom furniture;

With any variant of the direction of production, advertising should maximally meet the needs of a potential client and attract his attention.

Types of advertising.
Advertising on billboards ranks first in terms of memorability. It is expensive, but at the beginning of the production path, business definitely needs it. Post information about yourself in several places, or at least in one, but the most effective. Advertisers own the intricacies of placements. Don't be afraid to trust them. It is in their interest to make your advertising effective.

The next step in promoting a business should be creating a company website or a professional landing page. This is a prerequisite. As Bill Gates said: "If your business is not on the Internet, then it does not exist at all."

Actively promote the site and the ledding on the network - this will add enough customers to the company.
Building a good website costs about $500. Form an accessible interface and make it understandable even for inexperienced users. Without fail, the site must contain information about the company, its data, contacts. Create a colorful eye-catching catalog and order button. Describe all the benefits of the proposals and customers will not keep themselves waiting long. Create a wide range of payment methods.

Take advantage of our printing services. Colorful booklets, flyers, Business Cards. These are mandatory advertising attributes for starting any business.

You can place information about the new company in the media. It is better if these are specialized publications. Don't skimp on the best seats - this is the first and last spread of the magazine. It's expensive, but justified by the result.

Create a beautiful catalog. It will be useful both to the manager and in several other sales options.

Sales of products.

As mentioned above, the sales manager will deal with the sale of products. It may be one or more. But the owner must be directly involved in the development of the action plan.

You have already implemented advertising that attracts a potential client to you. You can, of course, stop there and fulfill those orders that come to you from these sources.
But if possible, do not miss the opportunity to increase sales.

One of the most the best options is opening your own shop. Better yet, a small network. If the production is located in a metropolis, then several districts of the city can be used for the operation of stores. If the production workshop is located in the region - perfect regional center. It can be a very small room, with an area of ​​​​20 square meters. You can place several types of products there and work according to the catalog.

Cooperation with furniture supermarkets can be called a very profitable type of sales. For young companies, this option is ideal. Because supermarkets fully ensure the operation of the workshop according to the entire price list provided by the production.

Undoubtedly, in such cooperation there are not only pluses, but also minuses. The main disadvantage is the clause in the agreement on exclusive rights to representation in those regions where supermarkets are located. That is, you will not be able to sell your products in parallel with them. The second minus is the price. All networks try to negotiate the lowest prices from the supplier and, by the way, they are not bad at it.
In principle, if you cooperate with them on the rights exclusive sales, then it's not scary. They will not compete with you in terms of territory. And in the price you can enter any price that you agree on. A significant disadvantage of cooperation with networks is the payment by installments. This is a prerequisite for cooperation. If it is unacceptable for you, refuse and do not offer yourself as a supplier at all. Installments in different networks sometimes reach up to six months. But mostly three months.
Despite the disadvantages in working with such networks, they are justified by big pluses. Serious and undeniable positive moment- wide representation in many regions. As a rule, networks are very developed or rapidly developing and open their stores wherever possible.

Another important positive point is advertising through representation. Super- and hypermarket chains release their catalogs of seasonal offers. Catalogs are distributed free of charge. Thousands of potential customers will find out about you. Another plus of cooperation can be considered from the side of logistics. Customer demand will guide your production in the right direction. You will always be aware of new trends and bring new ideas in technology and design solutions.

Dealers.

These are the companies that will sell your products in their regions. This is a great way to promote and cover as wide an area as possible. The process of finding a dealer is similar to general distribution. Be sure to compose a beautiful, accessible to view Commercial offer. Describe the benefits, the proposed terms of cooperation and send it to all relevant companies. A sales manager can handle this very well.

The two methods described above are possible only if the status of your enterprise is not lower than LLC. Because the status indicates the seriousness of your intentions. It is rare when dealers agree to cooperate with companies of lower status. In this case, there is no need to talk about networks. They do not even consider such proposals.

Tenders.

No matter what kind of furniture you produce, there will always be customers who are potentially interested in your products. For example, if production operates in a resort area, these are sanatoriums, recreation centers.

If you simultaneously produce a line of children's furniture, these are kindergartens, various kinds of children's institutions that need constant furniture updates. Do not be afraid to declare yourself, participate in tenders. There are sites that specialize in collecting complete information about all ongoing commercial tenders separately for each region. Subscribe to the newsletter of such a site, connect industry and regional settings, and you will constantly receive email all information related to this issue. The information is constantly updated.

You will always be aware of the ongoing events in this area. The distribution is absolutely free.

You can unsubscribe at any time if you don't need it. Of course, it is up to you to decide, but you should not refuse such opportunities. Again, the status of an LLC can greatly help you with this. In addition, if you have a need for quality consumables for production, you can place your tender. Terms of participation and placement of tenders in the public domain. Do not miss any opportunity to make your business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required investment.
Registration of LLC ______________________________________________ 110$;
Registration of TM in Rospatent ______________________________ 500$;
Rent of premises _______________________________________ 1000 $ / month;
Purchase of equipment ____________________________________ 40,000$
Consumables __________________________________________ $40,000;
Advertising ________________________________________________ $10,000;
Office equipment ______________________________________________ 1000 $;
Taxes, salary _____________________________________________ 30% of profit;
Total at the start ________________________________________________ $ 100,000.
The total investment in the launch of the production workshop is about $100,000.

Payback.

The payback time of such an enterprise directly depends on the profit that you will receive as a result of the sale of finished products.

Even if we assume that the difference between the cost and the price of finished products is 100%, it will take more than one month and a year to pay back the invested funds. The production of the first batch of furniture, starting from development and ending with the date of receipt of funds from the sale, will take at least three months.
Summing up the monthly expenses and minus them from the profit received, it can be seen that for payback only consumable you will need at least two full-fledged sales of all products made from the entire batch of consumables.

Ideally, when the workshop is fully loaded and the finished product is fully sold, taking into account the installment payment for the products supplied to the buyer, it will take at least 8 months to pay back the consumables. And besides this amount, there is another $60,000 of invested money. If $ 40,000 paid off in 8 months, then the rest in proportion will pay off for another 2 years.

It can be concluded that the full payback of the invested $ 100,000 will occur no earlier than in 2.8 years or 32 months.

production options.
At your disposal are several options for the production of furniture and each of them is worthy of attention.

A very common type of business in the Russian Federation and beyond. This includes the manufacture of dressing rooms, wardrobes, wardrobes (a type that is very popular for its characteristics), children's rooms, hallways, etc.
The equipment that has already been described above is used. Therefore, it is not worth dwelling on this point separately. You can complement this list with an ultra-modern line of serigraphy. The equipment is designed for drawing patterns on PVC film. It is used as decoration in the manufacture of wardrobes, furniture for the kitchen, hallways, cabinets and many others.

Materials - laminated chipboard (laminated chipboard), covered with a decorative protective layer. It is used in the manufacture of furniture facades and cases.
PVC edge is a finishing edge based on polyvinyl chloride. The material has increased wear resistance, has a protective function of the ends of chipboard parts from various kinds of damage. Perfectly blocks the ingress of moisture on open material during operation.

PVC film is a film based on polyvinyl chloride. Are applied to vacuum and membrane pressing on facades. Advantages - heat resistance, withstands household scratching well, retains the original color well (does not fade). There are film materials with antibacterial and antifungal treatment provided.

MDF is a specialized ecological material, made from small dried wood fibers. Treated with binders. It has a finely dispersed structure over the entire section and is easy to machine, shape milling and various types finishes.

The production process is in many ways similar to the manufacture of cabinet furniture. That is, children's furniture is also mostly cabinet. The same equipment and many similar materials are used.
A feature of furniture for children should be the use in the production of natural materials. You can use solid wood, MDF, veneer, chipboard or tambour. Metal, glass or plastic - from these materials you can also often find furniture for children. Without a doubt, the most suitable material for such furniture is solid wood. It is natural, environmentally friendly, durable. Wood is very difficult to process, so products made from it are quite expensive, but it allows you to make real masterpieces of designer fantasy.

Children are subject to rapid growth. Therefore, the production of children's furniture is often profitable due to the increased demand for it due to frequent replacement. If you manage to secure even a few customers, this can be a good start for the further development of children's furniture lines.

It is also worth adding that materials that can be easily hygienically processed should be used. finished product. The reasons are clear - the health of the child is above all!

This is a separate category of furniture. Features of such production are in the widest range finishing materials and design possibilities. Sofas and sofas, poufs and ottomans. Variety of chairs. In such production, design abilities will be able to manifest themselves in all their diversity.

According to GOST, the definition of "upholstered" furniture includes structural elements with flooring materials with a thickness of at least 20 mm.
base materials - boxes, panels and frames made of wood, plywood and fiberboard. The main element that gives the product softness are the springs. Snake springs, tapes made of rubber and rubber fabrics, tapes twisted from rubber threads in a cotton winding are used.

If it is planned to produce expensive upholstered furniture, then an elastic beam made of wood is used for the frame. If not, then you don’t need to invent a bicycle - materials such as plywood and chipboard are perfect. They are cheaper and easier to process. They are quite durable and there are no complaints about low quality.

To create soft elements, foam or polyurethane foam is used. What exactly to use is up to you. They differ from each other in production technology and density.
The upholstery uses both woven materials (natural and artificial fibers), and leather, leatherette. For the production of inexpensive upholstered furniture, it is not advisable to use leather as upholstery. Use fabric - it's cheaper, more practical and easier to process.

Nothing new can be added to the production moments. The process almost completely duplicates the described item “cabinet furniture”.

The only thing you can pay attention to is the simplicity of the manufacturing process. Easier not where. There are almost no decorative elements. Strict appearance. Classic material colors high level convenience and practicality are the main criteria for office furniture.

In the manufacture should be used only high-quality materials. Mostly used chipboard, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In conditions of high humidity, it will quickly begin to rust, despite any processing and preparation. The use of wood is also not desirable - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

Under such conditions, wooden furniture quickly delaminates and warps. MDF and chipboard use special coatings that guarantee long-term operation. With the help of MDF, you can make furniture of almost any shape. This can even be called an advantage, because such furniture, in comparison with office furniture, is more suitable for design performances and experiments.

Another material that is used daily in the manufacture of bathroom furniture is plastic. He's not expensive. It is also convenient in reproducing various forms. But its difference from MFD in a wide color scheme, makes it a favorite both in production and in operation.
There are some fashion trends in the design of furniture, especially when it comes to glass products. This is arttoning and sandblasting drawings. All this is done with special equipment. To tint glass elements, a tinted vinyl film is used.

Sandblasting drawings are applied to glass using a stencil. Most often, the stencil material is used oracle. For the application of such decorative elements, sandblasting machines are used. You can apply drawings not only on glass, but also on mirrors and any other glass surface. There are entire catalogs of drawings for sandblasting on the Internet in the public domain. There are so many of them that you can draw new ideas from there and not be afraid to be unoriginal.

Such furniture, too, for the most part, belongs to the cabinet. But production is easier due to the fact that the needs of a summer residence differ from a full-fledged residential building in their simplicity. We mainly produce various tables, chairs, shelves. Wall compartments, built-in and external, are very popular.

Popular due to their practicality in application. Easily mounted from a niche. At the peak of popularity are models in which you can mount a sleeping bed. For a day, it folds up, becomes almost invisible and frees up a lot of space for household chores. And there are quite a few such examples. In principle, such a business will always be relevant, but its seasonality may alert.

Manufacture of custom-made furniture.

As additional service and increase the interest of a potential client, the company needs such a service as the manufacture of furniture according to the size of the customer. A very relevant service for the simple reason that residential and commercial construction has long gone from the standards of layout, size and shape of premises. If you want more interest from customers, be sure to include this service in the general offer register.

Business development prospects.

In the future, when you fully recoup your investment, you can think about expanding the business. What could it be? For example, you can set up the production of consumables and furniture fittings (hinges, screws, self-tapping screws, nails, handles, films, laminate, and everything that production cannot do without. Of course, these are additional investments, but they will significantly reduce the cost of furniture. And this will directly proportionally increase the income and profit of the enterprise.

We wish you success and prosperity in this complex but creative business!