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Order a logo design. How to make money creating logos

Hey designer!

Like most other creatives, you don't like looking for new clients, right? But what to do if all the exchanges are organized on the basis of tenders - whoever offers the lowest price is the customer! Take part in competitions for best design? It’s also nonsense, you waste your time and energy, and it’s far from a fact that your job will be chosen.

More recently, an "exchange" has appeared, which works on the principle of a store. No, not the store where they lay out layouts that were not accepted by customers, but a service store. The principle is simple: you place a service in which you indicate what exactly and for what price you are ready to do.

For example: “I will make 5 variants of the logo for 4000 rubles.” Then your service is moderated and voila, literally the next day you start receiving the first messages and orders from customers.

Is it cool? No search for clients, no bidding in the style of “why is it so expensive? can you make a discount? ”, just fulfill incoming orders with a soul and get reviews with fives, each review increases the number of customers at times.

Of course, this is not all free, the store will take a commission of 20% from each completed order. It may seem like a lot at first, but think about it! If you make me a logo for an average of 2000 rubles, set the price in the store to 2500 and continue to get my 2000 further.

The advantages are that orders come by themselves and the buyer makes a 100% prepayment for the service, which means that the elimination of the risk of fraud is much more valuable than these 20%.

Money for completed orders can be withdrawn to Yandex.Money, Qiwi or Webmoney. Payment is made within 3 working days from the date of order.

Well, are you ready to try? I even sketched instructions for you so that you definitely get a lot of orders, otherwise I won’t earn my million for a Mercedes with a 3% affiliate program :)

Step 1. Register on the website using this link: https://todo.run/signup. Everything is simple here: enter your email and password, then the mail will need to be confirmed. You can also enter through VK or FB if you are too lazy to enter your mail.
Step 2 Go to your profile and fill in everything! This is where most of the sellers I've seen make a big mistake. They don't fill out a profile and then wonder why no one orders from them. It is very important. Upload a good avatar, write a text about yourself, how many years, where you studied, what work experience, what you can do and what you specialize in. By the way, the store displays this text on every page of your service in the right column and on your profile page, so don't be lazy!
Step 3 We add a service. How to get there? Either through the big green button in the header of the site "Add a service", or by clicking on the link: https://todo.run/user/service-add. Let's go through the points on how to properly arrange a cool service:
- Service name. This is the “do something” field. We write the name of the service there, for example: “I will make 3 versions of the logo for 2500 rubles.” It makes no sense to write simply “Logo” or “I will make a logo”, the name should be of interest. Here are a couple of examples of good service names in my opinion: “Express logo in 24 hours”, “Cool logo for only 3000 rubles”, “5 amazing logo options for 5000 rubles”, “Memorable logo + business card as a gift”. Do not copy other people's names, moderation will most likely not miss it, but you should not score either.
- Price. Everything is very interesting here, in order to avoid price wars between sellers, we divided all prices into segments, here possible options prices in rubles: 100, 200, 300, 500, 1500, 2000, 2500, 3000, 4000 and 5000 rubles. Don't dump! This will not lead to anything good, set a real price at which you evaluate your services. Here you can say - “What is this logo that costs only 2-5 thousand rubles?”, But do not rush to draw such conclusions, firstly, it is possible to set additional options, limit the number of edits and it is quite easy to pack the basic offer of even a cool designer into a starting price of up to 5000 rubles. When setting the price, keep in mind that the price cannot be changed in the order and total amount orders will be deducted 20% for store services.
- Service scope. An important point, incorrect, the filling of which can then go sideways. Write in detail what exactly you are willing to do for the specified price. For example: “The price includes 5 logo options, of which you choose 1 and I will bring it to the ideal with an unlimited number of edits” or “The price includes 3 logo sketches and 3 edits.” If the client has complaints about the work performed and he wants to return the money, the store will look at the "Scope of service" item and, based on it, make a decision - return the money to the buyer or close the transaction in your favor.
- Category. Everything is simple here, if you are a designer - select the “Design” category, after that another list of subcategories will appear on the right, select what the service specifically refers to.
- Description. Here I advise you to tell in detail why your service is wonderful and what the client will receive as a result. Write what and in what formats you will provide the result, what benefits the client will receive from working with you. Minimum size descriptions - 100 characters, but I would recommend writing at least 500.
- Instructions for the buyer. Here I would advise you to approach according to the principle - what would I be the first to send to the client after he made an order with me. Instruction example: “For work, I will need: your company name, field of activity, color wishes, any ideas that you want to reflect in the logo.”
- Link to YouTube. The field is optional, you can leave it blank. If you have time, of course, you can shoot a video with the presentation of your service, but for a designer, I don’t see much point in this.
- Image. Here the principle is simple - the more examples of work you upload to images, the better. By the way, a life hack: it’s better to use images in the size of 750x400px, so they won’t shrink and fit perfectly on the service page. Upload only yours own work! Don't copy other people's pictures. Post the coolest picture first, a collage and an inscription duplicating the sentence will work well. Use only those examples of your work, the level of which you are ready to repeat for the specified price, so that there are no problems later. If you make logos or corporate identity - use renders on paper or real objects in pictures - such pictures will attract 2 times more attention!
- Additional options. If you have a marketing talent in you, you can break down the service in such a way that you are sure to order several additional options. The number of options is not limited, the prices are the same as the service. For example, if you make logos in the additional options, you can take out something simple - business card design, letterhead design, etc. Thus, a client who came to order a logo can be turned into a full-fledged one. corporate identity with a check over 20,000 rubles! Is it cool?
Step 4 After saving the first service, it is sent to the moderators for verification. If you send the service in the evening, then in the morning or afternoon it will be checked. And further important point: when you edit a service, it is automatically sent for re-moderation, even if you just changed the price! Be careful and don't edit the service just so you don't have to wait for it to be published again.

Now you can repeat steps 3 and 4 as many times as you like, adding all your services. I strongly recommend splitting the big elephant into parts. For each type of work create a separate service. A separate logo, a separate business card design, a separate corporate identity, a separate leaflet design, etc.

It makes no sense to cram a lot into one service at once: as a rule, customers come to the store for something specific and are more willing to buy “narrow” services than “I will design everything in the world” style kits.

So we have reached the stage when all services are published and you receive the first message from the client or immediately order. How to find out what has arrived? After the first order, you will see the “Deals” section in the top menu, after the first message, the “Messages” section, and you will also receive a notification by mail.

Be careful, the rules prohibit giving your contacts in correspondence with a client and taking the buyer out of the store. You can get off with the last Chinese warning, or you can immediately block the account. Therefore, read the rules and either respect the house where you eat, or leave, I personally have such a position.

Well done, a lot of text has turned out here and it is very valuable that you have reached the end. And since you did, like the post and subscribe to our blog if you want to thank me.

If you decide to order a logo and corporate identity for your company or you already have a logo, you can check it using our tool.

Choice of colors for the logo

Use the sliders below to tell us about your brand and we will translate it into the main color of the logo.

Feminine

Courageous

Serious

Luxurious

Accessible

Classical

Modern

Youth

Muted

Your primary logo color is red, a universal sign of excitement, passion, anger and sexuality. Looking for a loud, playful, youthful or contemporary color? Red is your path.

Think white is the absence of color? White the color of youth and frugality, but can work for almost any brand. As a neutral color, consider white as secondary accent.