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How to open an smm agency. SMM promotion in social networks - what it is and how it works

How an SMM agency works, how it works and how to properly interact with such agencies so as not to waste your nerves and get the desired result - we tell in our article.

How does work usually start?

Usually, working with an SMM agency begins with filling out a brief.

Some agencies have stopped using such a document as a brief, because this word has become intimidating to some inexperienced clients, and therefore simply clarify these issues in the process of communicating with the client.

One way or another, the agency needs answers from you to the following questions:

Intended goals of the project: What do you want to achieve as an end result from the work of the agency and for what period.
Promoted product/service/brand
Audience: who this product is for, what a typical consumer looks like. Such descriptions are called differently - either a portrait of the consumer, or, but the specific name is not very important. The main thing is that the agency must accurately represent who they need to attract. If there is no such portrait, then the agency usually helps to develop it (not free of charge, of course). But remember - this can be considered such a very dangerous signal, if you tell the agency that your clients are “all residents of Moscow, any gender, age 18 and over”, then such a broad description is very bad. And if the agency, “without batting an eyelid”, undertakes to work with such a description, this is a strong signal that some kind of crap will be done.
insight: this is a complicated word, but in general it means what problem or desire of the consumer your product closes. You can read more about insight.
Positioning or in the case of a specific product - key product offering: how the product solves the customer's problem.
Proof(not always used): This is some kind of reinforcement why the consumer should believe your claims.
Budget: This is also not always used at the very beginning of communication, because some agencies prefer to talk about the budget from their side, that is, to calculate for the client how much they will have to spend in order to fulfill their goals. Other agencies, on the contrary, start from how much the client is willing to pay, this is used as some kind of qualifying factor - if the client comes and says that he has 10,000 rubles and he wants to get 20,000 subscribers to the group, this most likely indicates that the client in principle, he did not bother to find out some approximate parameters on the market, and communication with him can be difficult. Many agencies, regardless of their goals, simply do not work with budgets below some threshold.

SMM agency - structure

How an SMM agency usually works - there are different options, but in general everything will revolve around the following set of people, some of them can combine different roles:

Seller / seller / sales: A person who is actively looking for clients. At the first stage, it may be the director himself.
Account manager: a person who will guide/accompany a specific client and will be his main contact from the agency.
"Strategist": a person who, having received a meaningful brief from the client, will come up with what needs to be done for this project in general, what the general idea will be, what the content plan should look like.
Project manager: it doesn’t always happen, and often it is replaced by an account manager, the need for it arises when the performers are not part of the staff, and they all need to be “built”, explained / distributed tasks, monitored execution, paid for their services.

Text writers/copywriters: By the way, it is important to say that their work is often not appreciated enough. School students on various freelance exchanges discredit this profession with their minimum prices and shitty texts. And the main difficulty here is not to write a text, but to be able to write another interesting text after 50 texts have already been written. Writing one is very easy. Writing 100 is a completely different level. Writing about a topic regularly, in the same style, throughout the year is no easy task.
Editor: yes, as a rule it is considered the norm that someone should read with a fresh mind what the authors have written, correct the style of presentation, in accordance with what is agreed with the client.
Corrector: a person who checks semicolons, correct spellings of words, etc., in general - checks the Russian language in the text.
Designer or illustrator: it can be work of different levels, but it is present on all projects. No one posts texts without pictures. The illustrations are very important. This may be a specially designed infographic, or it may simply be the selection of a suitable image from a photo bank and the imposition of a logo on it.
Social media advertising specialist: sometimes such a specialist is called the stupid word "targetologist", but in general they differ in specialization. It is also present in almost all projects, because as a rule, one of the goals of projects in social networks is to recruit an audience, and accordingly, someone must look for an audience in Cerebro or analogues, run ads, publish paid posts, and sometimes, if gray methods are allowed, it may be to organize invitations to the group through bots.
Layout designer / web designer: it also doesn’t always happen, but in many cases you need to either make a separate landing page, or tweak something on the site, or create a wiki page on VKontakte.
Community moderators/administrators: Someone has to monitor what's going on in the communities they serve, remove spam, find comments, reply to them or, if the answer is unknown, address questions to the agency's client for help in answering.

Do you know what was the most exhausting activity in the agency until recently? Comment tracking! After all, it is very important to quickly answer the question of a potential client or remove spam. Now there is a handy tool for this: - notifies about the appearance of new comments in the communities.

Customer errors when ordering SMM services

Most often, problems arise when the client starts the conversation not with goals, but with methods. Not with what needs to be achieved, but what needs to be done.

That is, the client has already read some information somewhere, for example, that “content is king”, and comes with a ready-made order - “I need posts every day on my topic.”

The agency may agree with such an order, but as a rule it will end badly, because the content will not give natural growth in small groups, and the client, it turns out, wanted his group to grow, but does not get it. But he didn’t tell the agency “I need the group to grow by 1000 people a month with this target audience,” but “I need posts every day.” However, such problems should be handled by experienced sales or account managers at the very beginning of the discussion of the project with the client.

Other problems arise if the agency has clearly discussed specific KPIs and the scope of work with the client, but the client prefers to intervene and “tell” the agency what to do and how. In this case, a conflict arises, on the one hand, the agency seems to be responsible for achieving the goals, but who will be responsible if the agency fulfills the whims of the client?

The third kind of error occurs when the client tries to combine the work of several performers.

“the texts will be written and published by our marketer, and you only attract to our group”

A lot of questions immediately arise. What to do if the company's marketer writes uninteresting or little, and the audience does not want to join such a group?

Why is an SMM agency better than a freelancer?

Yes, it's no secret that the work of freelancers often costs less than SMM agencies. But you look at the list of different specialties it takes to complete a normal social media project.

No matter how a person is the "god" of copywriting, he often cannot draw a decent picture, and at the same time also climb Cerebro to choose an audience, and so on. This is too much different special knowledge with its own tricks to completely operate on them by one person.

If you are the director or head of the marketing department of a small company, then most likely you will still choose some freelancer who prepares texts, someone (or you yourself) will select pictures. You will be the editor, your marketer will publish all this, and in order to save money, you will refuse the proofreader. At the same time, you will be the project manager who should keep all these people on the same wavelength and on the same schedule. In other words, in this case, you will become an SMM agency.

Do you need it? You will waste a lot of time on this work.

But your time is most likely worth more than the time of the specialized specialists of the SMM agency.

There is another point. To work properly in social networks, you will need at least the following:

Access to a photo bank (roughly this can be considered at least 3,500 rubles per month). You don't want to steal someone's photos and risk being sued for using someone else's work, do you?
Access to a scheduling posting system so you can schedule a post for the time you want. This is at least 350 rubles per month.
Access to comment tracking systems (because you don't want to miss a potential customer who asks a question in your group) is unlikely to cost even less than 300 rubles.
Well, if you plan to advertise on VK, you will definitely need a service like Cerebro, and this is another 700 rubles a month.

As a result, you have not started doing anything yet, and already more than 4,500 rubles a month you will be posting about “being able” to do something normal on social networks.

And the agency already has these tools, and their cost is usually more than indicated here, but these costs are “spread” over many clients, and in the end it will cost you much less.

No related articles

If your computer has antivirus program Can scan all files on the computer, as well as each file individually. You can scan any file by right-clicking on the file and selecting the appropriate option to scan the file for viruses.

For example, in this figure, file my-file.smm, then you need to right-click on this file, and in the file menu select the option "scan with AVG". Selecting this option will open AVG Antivirus and scan the file for viruses.

Sometimes an error can result from incorrect software installation, which may be due to a problem that occurred during the installation process. It may interfere with your operating system associate your SMM file with the correct software application, influencing the so-called "file extension associations".

Sometimes simple reinstall samsung kies can solve your problem by properly linking SMM with Samsung Kies. In other cases, file association problems may result from bad software programming developer, and you may need to contact the developer for further assistance.

Advice: Try updating Samsung Kies to the latest version to make sure you have the latest patches and updates.

This may seem too obvious, but often the SMM file itself may be causing the problem. If you received a file via an email attachment or downloaded it from a website and the download process was interrupted (for example, by a power outage or other reason), the file may be corrupted. If possible, try getting a fresh copy of the SMM file and try opening it again.

Carefully: A corrupted file can cause collateral damage to previous or pre-existing malware on your PC, so it's important to keep your computer up to date with an up-to-date antivirus.

If your SMM file associated with the hardware on your computer to open the file you may need update device drivers associated with this equipment.

This problem usually associated with media file types, which depend on the successful opening of the hardware inside the computer, for example, sound card or video card. For example, if you are trying to open an audio file but cannot open it, you may need to update sound card drivers.

Advice: If when you try to open a SMM file you receive .SYS file related error message, the problem could probably be associated with corrupted or outdated device drivers that need to be updated. This process can be facilitated by using driver update software such as DriverDoc.

If the steps didn't solve the problem and you are still having problems opening SMM files, this may be due to lack of available system resources. Some versions of SMM files may require a significant amount of resources (eg. memory/RAM, processing power) to open properly on your computer. This problem is quite common if you are using fairly old computer hardware and a much newer operating system at the same time.

This problem can occur when the computer is having a hard time completing a task because the operating system (and other services running in the background) can consume too many resources to open SMM file. Try closing all applications on your PC before opening Samsung Memo File. By freeing up all available resources on your computer, you will ensure the best conditions for trying to open the SMM file.

If you completed all the above steps and your SMM file still won't open, you may need to run hardware upgrade. In most cases, even with older hardware versions, the processing power can still be more than enough for most user applications (unless you're doing a lot of CPU-intensive work like 3D rendering, financial/science modeling, or intense media work) . Thus, it is likely that your computer does not have enough memory(more commonly referred to as "RAM", or RAM) to perform the task of opening a file.

Even 10 years ago, social networks existed in their infancy, no one understood how to make money on them, and no SMM simply existed. Today SMM is one of the hottest topics, along with, but you just won’t be trained as an SMM specialist in any university.

All SMM specialists on the market are self-made, they all learned from scratch from their own mistakes, tested hypotheses, pointed their fingers at the sky and stuffed their bumps. “But how can I get into the SMM topic from scratch?” - you ask.

In this article, we will talk about how to learn SMM promotion on your own. Many are frightened by the scale of the task - how to get a lot of subscribers into the group? For any SMM tasks, there are automated solutions. Questions about how to invite friends to a group in VK in the conditions of 2017, with strict anti-spam algorithms and blocking accounts for several invitations a day, how to gain thousands of subscribers and start making money from advertising in your community, will no longer belong to you mathematics.

Reconomica found for you a cool specialist in Social Media Marketing, who agreed to talk about his profession and how he builds his online business - in detail, based on his experience. Whether you want to become a social media specialist, be highly valued in the job market, or start your own online business, there is no better practical guide for you! We give the floor to the expert, and don't forget to give the article a bold lois!

Let's first define the terminology and the subject of the article, for those who read from the tank.

What is SMM promotion?

What is the abbreviation SMM?

If everything is more or less clear with audience retention for any person with profiles on social networks - a couple of offset pictures, thematic infographics, collections of interesting information materials, articles, photos of events, interviews with people from your industry - then audience recruitment is a headache and a real SMM item. The methods of recruiting an audience and promotion in social networks will be discussed in this article.

Training in SMM promotion at the moment practically does not exist as an independent educational service, but after reading this material you will have a good base for an independent start, and maybe in a couple of months you will be able to post your resume on hh.ru for the position of an SMM specialist .

How I got into Social Media Marketing

My name is Ridvan Arifmemetov, I live in the Crimea and I want to tell you about my personal experience of making money on SMM promotion. I am and I work for myself. In principle, a smm worker can get a good salary in an office, or. At the moment I have my own website offering services on social networks Intagram, Vkontakte, Odnoklassniki and Facebook. It has been operating not so long ago, but it already brings a stable income, it suits me. We are talking about the amount of 40,000 rubles of net profit per month.

I plan to tell you how, with the help of programs and services, I managed to set up work on adding real and offer subscribers to groups, cheating likes and polls, video views and. But we will start with the very basics.

Step one - the path to the unknown

I entered the SMM promotion market in 2015. At that time, I noticed that the Internet is developing rapidly. and every day the number of people interested in promoting their groups and pages is growing inexorably. I took a look at the existing auto narkutka services, and realized that they make good money. I already had a certain understanding of the process of promotion in social networks. It remains to understand how to implement it and where to start?

Search for tools to achieve the goal

To automate monotonous and labor-intensive processes, programs were needed (in other words - “software“). Good developers always “hang out” on reputable forums. For example, such as searchengines .guru , antichat .ru, okclub.biz, smmok .ru, etc. I registered on sites and started looking for a software developer. First I found one programmer, he had special templates that were used to add real people to groups. On it, I first burned myself and lost my hard-earned 20,000 rubles.

The fact is that such programs need constant updating, because social networks do not stand still and regularly change their algorithms. This affects the operation of the software. So, I bought the templates from the developer. I tried them, tested them.

The first month everything was fine - the program worked properly. I promoted my own non-profit groups (themes were humor and cooking) and slowly looked for people who would be interested in my services (I will describe how and where I did this below). But, then the patterns “got up”. I wrote to the programmer, reporting the essence of the problem. And now two full years have passed, he still did not answer me :). In general, after a week of active SMS attacks, I realized that the person had deceived me. But, during the time that the program was working, I saw all the delights of SMM promotion and realized that this is a very profitable topic.

These two groups were the first to be promoted by me (later they were sold):

Humor group in Odnoklassniki.

The culinary team is there.

Where to get working software for automating promotion in social networks

What to do now? I lost 20,000 rubles and did not receive any profit. Then I found another programmer (I work with him to this day). Ironically, he also turned out to be a resident of the Crimea. A cool developer who helps with all the breakdowns and errors of the program. Corrects them even at night. I will write his Internet nickname at the end of the article, if you wish, you can quickly find it on the forums listed above.

Palyu interface of professional software for SMM

I bought programs from him for 50,000 rubles. Not immediately, but in parts, over the course of two months I bought it. Here are some of them:

Program interface.

There is a large array of different settings.

The interface is tailored to my needs.

Request intervals are automated.

Accounts in social networks and proxies - nowhere without them

Further, we needed accounts from which we had to send out invitations, put down classes, post comments, watch videos and join groups. I needed a lot of accounts, as I planned to take several orders and do them at the same time. I found two services where the price of one activation was 2 rubles.

He invested 20,000 rubles on accounts for various social networks.

Now we need proxies. This is a numbered computer address assigned by the ISP. The system of Facebook, Odnoklassniki, Instagram, YouTube and Vkontakte does not allow doing many similar actions from one proxy address. To get around this limitation, it was necessary to constantly rent proxy addresses from trusted sites.

I found these resources on all the same thematic forums. I made contact with one of these services and to this day I work with them. The price of renting one Russian proxy for a month is 90 rubles. I planned a large scale of work, so I immediately bought 100 proxy addresses for half a year in advance. Site administrators made a discount.

In total, I invested 45,000 rubles in this business. Everything is ready, and now I needed orders to recoup the investment and make a profit.

The second step is the soul in search of work. Where can an SMM specialist get clients?

I immediately created accounts on social networks and started looking for groups where administrators and community moderators gather. There were few of them, but those that were - remained quite active and were considered authoritative. I started advertising there with my services, and orders gradually began to appear.

To begin with, I only worked with Odnoklassniki and Vkontakte. One real person in Odnoklassniki, added by me to the group, cost 1 ruble. If the client was interested in a specific contingent of people (that is, they needed participants in a group from a certain city, a certain gender and age), then the price for 1 participant was 3 rubles. Vkontakte prices varied - 2 and 5 rubles per person, respectively.

First earnings

Let me remind you that I invested 130,000 rubles in this business (this is taking into account the advertising of my own services on the Internet). The first two months I didn’t earn so much - 10,000 rubles and 18,000 rubles, respectively. I did not have a reputation on the network and many customers did not trust (this is understandable, because they do not know me at all).

It was the third month of my work, and things were not moving forward. Regular customers appeared, but they ordered very little. Among them were:

distributors of fashionable clothes and jewelry;
sellers of knives and accessories for them;
bloggers;
travelers;
sellers of children's toys and shoes;
and even implementers of Orthodox icons.

The level of income remained within 15,000 rubles. Development has stopped. And I had to urgently find out why it happened and where did I go wrong? Great, another challenge on the way to success :)

How to overcome the plateau of low incomes? Step three - analysis of the mistakes made and their correction

Based on my research, I found several reasons for the low profitability of the SMM business:

there were competitors who brought down prices a lot (there were guys who were engaged in the promotion of groups according to their mood - that is, for the sake of 300 rubles for beer they ordered at low prices, while not spending money on buying a proxy and a large number of accounts; they did not have scale, they were just spontaneous promoters);
scammers began to operate, which changed the attitude of customers towards SMM managers (it became difficult to persuade new customers to place an order, they were afraid of deception on my part);
services were not advertised to the maximum (then I did not understand that the more advertising posts I made on numerous non-authoritative and less popular forums, the more I would attract the attention of customers).

Reputation in the professional environment is everything!

It was decided to improve their status and increase the confidence of potential customers in their own person. At that time, I was an ordinary user who did not have any feedback on the work done. The reputation on thematic forums and groups was low. Nowhere was my contact details and other official information that would inspire confidence in a stranger.

As a result, I chose two vectors of development:

The first one is “auxiliary” (I offered my services to moderators and administrators I didn’t know with free completion of the first order, so that, so to speak, a person saw the quality and understood that I could be trusted; this method was needed to attract more clients and increase income).

The second is the main one (creating your own site with an automated engine; this requires additional money, so an “auxiliary” development vector was invented).

I invested another 30,000 rubles to create the site and set it up. The result is such an automatic service for promotion in social networks.

This is what my site looks like.

This significantly increased the interest and confidence in my services on the part of moderators, administrators and webmasters.

Step four - stable income achieved

There were orders and at the moment I have a stable income from the site is 35-40 thousand rubles a month net. I will even show what these numbers add up to.

My costs

Number of activations.

SMS costs.

These are services that provide phone numbers for one-time activation on social networks. I work with them through a purchased program that automatically registers accounts, uploads photos and statuses to a profile.

The second point of consumption is proxy addresses - here is a site with current prices. I buy at a discount.

Proxy prices.

And income

Now about the profit: I provide a history of wallet replenishment through the site by my clients:

Yandex money. Period (last 2 months):

These are all translations for work.

Total approximately 29,000 rubles.

Qiwi wallet (same period):

Total 28,000 rubles.

WebMoney wallet (last two months):

Total 16 640 rubles.

Total earned in two months from the site: 73,640 rubles.

Step five - as recommended by professional SMM managers

Of course, many reputable people with a high reputation in the SMM field recommend immediately investing a large amount in this business in order to instantly gain customer confidence and quality order fulfillment. My process from the idea stage to the stage of the first impressive earnings dragged on for six months. He paid back his investment only after another six months. Now there is a confident and stable income.

As in any other business, you need to invest a certain amount of money in order to immediately receive a return.

And, of course, it is recommended to work exclusively with trusted people who will not deceive you, and with long-term cooperation, they will even make good discounts. I got burned on some programmers and services, lost money, but gained invaluable experience.

For a complete immersion in this topic, you need to spend a couple of weeks studying the forums where the masters of this business gather and discuss pressing problems. I provided a list of these resources above.

Step six - I advise how to act best. Step-by-step instructions for starting an SMM business

You need to buy a program - for starters, one that will send out invitations to the group and put down classes on photos and posts. The best software is made by a programmer named Vendue. There is a lot of information about him on the net. He is also a Crimean (From Kerch). Very conscientious and honest developer. Makes discounts, explains in detail all the nuances and promptly corrects errors.
Next, you need to register accounts for work, you can do this through the 5sim.net service. Very convenient and cheap resource.
Then we buy proxy addresses. I cooperate with the guys from proxyseller.ru. Adequate, give out clean and not exposed to social networks proxies at affordable prices.
We invest in website development- cheaper and best done by Izet Alibaev, he is also Crimean (the gang looms straight :)). His pages are on Instagram, Vkontakte. A man of his word and a true professional. Quickly and efficiently creates websites of any complexity.
The last stage is advertising your SMM services. I advise you to advertise in groups where administrators and moderators of communities gather (VK, FB, OK), as well as on the Searchengines .guru, OK-club forums.

Hello! In this article, we will talk about such a promotion tool as social media promotion or SMM promotion.

Today you will learn:

What is SMM;
What tools exist;
How to implement SMM marketing.

What is SMM promotion

Many entrepreneurs shrug it off with skepticism when they hear the phrase “social media promotion” or SMM. Each of them is sure that social networks are not able to bring customers, as they are not aimed at sales, but at entertainment. They are right, but only half. Social networks can attract customers and increase sales.

Sell;
Inform;
Teach;
Entertain.

The choice of tools for promoting a page on a social network

white promotion tools in social networks - all officially permitted tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.

But the most common are the following:

Targeted advertising- small advertisements in various areas of the resource page, as a rule, they consist of an image and a caption to it. Such advertising is displayed only to a specific target audience, the parameters of which can be selected in the settings of this type of advertising on a social network. Almost all social networks offer targeted advertising. The average cost of a month for placing such an advertisement is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).

Advertising in other communities and social network pages. Almost every social network has a community platform where an advertiser can advertise their group. Each community sets the price for advertising on its own, but on average, a one-time placement will cost you from 100 to 500 rubles.
Contests is a great tool for promoting your company group. Arrange a contest in which a random lucky person who reposts a post will receive a free gift from you, and users themselves will spread information about your company on a social network.
SEO—group optimization. Yes, yes, pages on social networks also need to be optimized for results both in search engines and in the issuance of the social network itself. But in the case of a group, we need to optimize the following elements: the name of the group - affects the issue in the social network and in the search engine; group description - affects the place of issue in the search engine; URL - affects the place of issue in the search engine.
Communication with users. The most laborious and useful way. It allows you to better understand the consumer and win his trust.

gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.

These include:

Cheat subscribers. Not approved by any of the social networks. It allows you to rise in the search results on a social network, but at the same time there is a high probability that the social network will “bite” you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
Spam also prohibited by social media rules. However, it can bring positive results. To do this, you just need to send promotional messages only to those who may be interested in your offer.
Mass following - following someone on a social network in the hope that they will follow you back.

black tools – those promotion tools that are prohibited not only by the social network, but also by Russian law. Such is the hacking of pages with the subsequent distribution of spam.

Content Creation

The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.

This means that you must adhere to the following rules:

Create content that the user would like to place on their page. Your content should revolve around a product, brand or company and at the same time be of interest to the target consumer. Everyone knows that a person “reposts” a record when it reminds him of some situation from his life or himself, use this fact. So did the Coffee House cafe chain, which posted pictures with a funny owlet and the captions “Cheerful morning”, “Sometimes coffee is the only reason I still have friends and a job.”
Brand graphic content and videos. Brand your images and videos or you won't be recognized.
Teach. Show users other ways to use your product, don't be afraid to come up with something unusual.
Open comments, let users discuss you.
Create a plan for posting new entries. You need to consider exactly when during the day your target customers usually visit social networks. But in any case, the publication of new entries must be done at least twice a day.

The path from scratch or "How I opened an SMM agency"

To bookmarks

A short biography of my life on the path to entrepreneurship.

distant beginning

At the age of 16, I was drawn to try to open an online store and try to trade in Chinese consumer goods. At first, he distributed leaflets around the school with a link, spammed, made pre-orders and sold on Avito (then the Slando project still existed).

There was little experience, so the formed capital was spent on personal needs and it ended, and the store did not charge. He also worked as a car wash, as a waiter, as a promoter - he tried everything.

Then the institute, advertising sales and they throw me a lot of money. A lot is changing at this point. Father recommends getting a job in the office where he works. Once upon a time, I decided that I would not go into this industry, but common sense prevailed.

From 18 to 21 he worked as a salesperson in an IT company: he sold from cartridges to servers. At the age of 19, he received the position of head of the sales department. At 21, I realized that this was the ceiling and it was time to do something of my own.

Probably, when you saw the topic, you expected a “cool story” of rapid growth and earnings. However, for me it was a huge failure. There was 100k rubles in the form of an airbag and I was going to quit my hired job. But where to go?

Dismissal.

Just in the summer I taught at the children's camp of my girlfriend. Taught children how to plan / set goals / do homework effectively - a kind of cool for shkolota. A friend, seeing that everything is working out very well, invited me to do business together.

In short: I quit, attracted 500,000 investments, began to go into operating losses, I began to demand to change the premises from the shopping center to a cheaper one (120k per month), but she and the investor refused. I left the project: no money, no project, no job.

A friend called me to sell marketing services. He had extremely high price tags, but oddly enough, there were employees and they had work. When I started selling them, it was deaf. I had a net interest, and therefore I did not receive money.

I assessed the market, the need of the market, the mistakes of the employer, and began to plan my new business. Then a franchise on safety in kindergartens turned up from a fellow student at the Like Dolina business course (we google "Ayaz Shabutdinov" who did not understand).

Here began an interesting life:

From early morning I fail kindergartens, hold meetings

I'm going to a marketing agency by lunchtime, calling on potential clients.

In the evening I analyze what I could offer and at what price

I sleep little, I eat little, I move fast. So 2 months. Things get confusing after that, but I hope I will show you the story in a clear way.

Training and new life

A friend, the head of a marketing agency, insists that I and the rest of the team visit Moscow and transformative leadership training. The cost of 2 steps is 50k + flight, meals, accommodation. My friend's brother was ready to pay me 2 steps, and in return I provided SMM services (at that time I had about 1 year experience in this field).

I agreed, because I believed that the training was cool. I lived in Moscow for almost 1 month, returning to Orenburg in breaks. Someone knows the LifeSpring trainings - many consider them sectarian, someone - destructive for the individual, but for myself I learned a lot. By the end of December 2016, I am full of strength and determination to build my business. In January, I had to work out the cost of training on SMM. Then a “gift for the New Year” arrives to me - on December 31, calls come from 3 kindergartens. They agree to install a security system. That's over 100k in profit. I have happiness.

Readers will think: “Where the hell is this about SMM?”. It has already begun. In January, I provide 3 kindergartens with the system, and I lead 6 projects. A friend comes, they say, I want to do it too - let's do it together. I have no money to pay him, and in February we agree to find common commercial clients. On February 7, we meet with another "enthusiast" and outline a plan of action.

We started selling services to the inner circle of entrepreneurs: we started with 10,000 rubles per month. Soon we will have clients and for 40,000 rubles - the very next month. The turnover of the second month is more than 200,000 rubles, of which 20% is the budget, and the rest is conditional profit for three.

It is worth noting that the three of us had little experience in marketing and SMM. I have 3 years of sales behind me, of which I studied marketing for 1 year, had experience in a marketing agency. My comrades have small projects. Together we began to study targeted advertising, parsing, marketing, and more. For 1 month, we began to understand this matter so deeply that we boldly called ourselves specialists.

WHAT IS YOUR MOTHER? Yes, in 1 month we studied “what it is and what they eat with” and began to sell it. I note that we focused on the experience of older SMM comrades. We had excellent advertising performance: low cost per click, good cost of subscribers, good content. They began to recommend us by word of mouth: for example, we had a project for an Aquapark to open in our city. In 2 months we attracted more than 30,000 subscribers and it was very cool.

They began to talk about us, we had ready-made cases: solutions for a specific niche with an example of work. It was a success.

In July, my partner and I quarreled a lot, which is why we split up: he began to work separately, and the team and projects (most) remained with me. Now, at the end of 2017, things are going well. We began to doubt our competence a little more, to get bogged down in the quagmire of routine work, but this is a great reason to start 2018 with training and a cool start.

Today there are 3 targetologists-marketers in the team. New team members are getting ready. There is a training course, a bunch of cases and plans for 2018)

I hope I spoke in detail about my path, if something was missing - write, I will make a separate review of the details of interest.