An original and beautiful name for a cafe is the best options. Names for coffee shops

Heart Coffee Roasters, Portland, Oregon

Why: Affogato. This is not only a dish with a beautiful name, but also the perfect combination of espresso with homemade coconut ice cream that melts in your mouth. The smell of freshly roasted coffee will add to the joy, as will the opportunity to discuss world coffee news with a barista.

Kaffeine, London

Why: The coffee journey will blow you away and take you out of this world. Don't drink coffee before going to this place as the "flight" consists of espresso, cappuccino and refreshing cascara. Baristas in this coffee shop must train for at least three years before getting this job. The level of craftsmanship is truly excellent.

Stumptown Coffee Roasters, Portland, Oregon

Why: This coffee shop hand-brews punch for 12 hours before serving. Punch is the most caffeinated drink today, yet not as sour as hot coffee. It also has a pleasant chocolate flavor. This is the perfect hot drink for summer.

Blue Bottle Coffee, Auckland

Why: If you're craving delicious, sweet iced coffee, this is the place for you. This cold drink is brewed here for half a day with roasted chicory and organic cane sugar.

Coffee Supreme, Auckland, New Zealand

Why: This is the only place in the world where you can enjoy coffee mixed with soda syrup. You can add sparkling water or milk for complete happiness) It is also recommended to taste delicious local buns.

Cafe Craft, Paris

Why: This coffee shop tends to be always full, but if you're lucky enough to find a spot, order a NOISETTE or an espresso with milk and enjoy Paris coffee-making prowess.

Analog Coffee, Calgary, Canada

Why: The coffee shop offers a great selection of delicious drinks. This is, for example, coffee in a Japanese-style drip coffee maker. Locals love to talk to baristas about roasting and brewing methods, which coffee shop masters know a lot about.

The Coffee Academics, Hong Kong

Why: The coffee shop isn't as fancy as the name suggests. In a funny, reminiscent of chemical flasks and measuring cups, utensils are served here with one of the best coffee in the world. You can also try an agave nectar latte and a spicy version with ground black pepper.

Cielito Querido Café, Mexico City

Why: This is one of the prettiest coffee shops that you should visit first of all because of the atmosphere. The photo shows freshly baked conchitas to be dipped in a hot Mexican rompope cappuccino.

Dreamy Camera Cafe, Yangpyeong, South Korea

Why: Imagine walking into a huge chamber that is actually a coffee shop. Order a cold americano and feel like a boss while sipping on an iced drink.

Workshop Coffee, London

Why: This is one of the best coffee roasts in the world, and the best coffee in London. Don't take this lightly. The art of cooking here is so admirable that you don’t want to drink coffee so as not to spoil its appearance.

Coffee Collective, Copenhagen

Why: This is a very nice coffee shop with a world champion barista. The best traditional order is espresso with whipped cream.

Rosetta Roastery, Cape Town, South Africa

Why: A minimalistic black and white interior in an old style. There is no rush in the coffee shop, communication and leisurely conversations, discussions of the coffee of the day are welcome. Most popular drink: Japanese, slow-brewed iced coffee.

Forty Ninth Parallel, Vancouver

Why: Espresso and donuts. Think. There is no coffee taste more perfect than pairing it with a freshly baked donut. Enjoy a treat and watch the streets of Vancouver…

3FE, Dublin

Why: The service here is so great, you won't leave until you order another cup of coffee. It is quiet and calm here, it is very “addictive” to watch how the barista prepares coffee. You can start by ordering a trio coffee (espresso, espresso with milk and filter coffee) or a tasting (2 types of filter coffee).

Addison & Steele, Perth, Australia

Why: Have you ever tasted coffee brewed in a siphon? Here you can enjoy a special "cup of Joe" and the interior of the coffee shop will provide you with many interesting details to explore.

Drop Coffee Roasters, Stockholm

Why: This friendly Swedish shop always greets you with a smile. Baristas spend a lot of time working on beautiful latte designs. Be careful! You run the risk of wanting to stay in Sweden by visiting this place)

Small Batch Coffee, Brighton, UK

Why: Enjoy moments of silence at this picturesque coffee shop. Order an iced coffee and take in the views of the city.

Bonanza Coffee, Berlin

Why: A small coffee shop with a big heart will win you over right away. Locals are not afraid to strike up a conversation with strangers because there is very little space and coffee serves as an easy way to meet new people in a foreign city. Also, you can tell your friends that you have been drinking coffee brewed using ~wave~ Kalita.

Mind the Cup, Athens

Why: The heart in a latte will win you over immediately, and after five minutes in this coffee shop, you'll want to change your plans to stay longer in this cute place that looks "just like in the movie."

Café Grumpy, New York

Why: You must see barista Lena Dunham. The coffee shop roasts the beans and the sweet aroma is sure to lure you there. Plus, coffee macarons are a classic.

Da Matteo, Gothenburg, Sweden

Why: There is coffee from every part of the world here. The smell drives you crazy as soon as you walk in the door. You can't miss the signature espresso, which is known for being fruity and goes great with the coffee shop's fresh baked goods.

Stragan Kawiarnia, Poznan, Poland.

Why: The coffee shop philosophy is to make freshly brewed coffee. Here you can also learn for free about all the devices for making coffee and try to prepare it, standing next to the professionals.

Screaming Beans, Amsterdam

Why: the coffee shop literally makes you “scream with happiness”. Imagine enjoying a croissant with the perfect amount of sweet and juicy jam and finishing it off with a cup of espresso.

Kronotrop, Istanbul

Why: You didn't enjoy coffee without visiting Kronotrop. Here you can try it with all possible alternative brewing methods. It is very interesting to choose coffee beans from the wide variety of types presented in the coffee shop.

If you want to open a coffee shop, but are having trouble choosing the right name, this article will help you find the best option. The basic principles for creating coffee house names are described below, as well as many examples of the names of already operating outlets throughout Russia.

Principles for constructing coffee house names

Points of this orientation have their own specifics. Their names are numerous and varied, but this does not mean at all that several basic methods for their creation cannot be distinguished. So, below are several main categories of similar names, having studied which, you can form your own, original, bright and thematic name.

1. Names that include the words "coffee", "coffee house" or their derivatives. This group of names is indeed numerous and varied. Using such keywords, coffee house owners form the necessary, instant associations with all potential customers. In addition, the undeniable advantage of such names is that the above words can be changed, getting such bright names as “Coffeebus”, “Coffeelavka”, “Coffeeport”, “Coffeechaev”, or make them part of the phrase, combining them with another vocabulary, getting interesting options, for example, “May coffee”, “Coffee freedom!”, “Coffee Syndicate”, “Coffee pot Burdock” and so on. Therefore, using these keywords and your own imagination, you can get a memorable and thematic name for your coffee shop.
2. Names that are somehow associated with coffee, vivacity, taste, etc. The fundamental difference between this category and the previous group is that such names do not include the word "coffee", but still evoke the necessary associations among potential visitors. So, you can focus on cheerfulness and morning time with names such as “Guten Morgen”, “Good afternoon”, “Be Cheerful”. You can also use words like espresso, latte, cappuccino. In general, even the inclusion of the word "cup" or its English counterpart "cup" will also help to make the necessary associations with the institution's profile.
3. Names that include the names of dishes or ingredients, or are associated with food or taste. It's no secret that at the points where coffee is sold, considerable attention is paid to food and various desserts. That is why many entrepreneurs prefer to include the words “cake” (“pie” in English), croissant, gingerbread in the names. The names of spices are also popular, especially those that are traditionally added to coffee. However, even such a common name as "Lakomka" or the name "Pear" not related to the institution's profile will also be good options for a coffee house, attracting customers due to its sonority.
4. Other original titles The names from this group are fundamentally different from the categories of names listed above. They have nothing to do with the aromatic drink, its attributes, or even food. However, this does not prevent them from being perhaps the most popular group of names. Options such as, for example, “Mr. Who”, “Dolce Lucia”, “Chest of drawers” ​​or “Luxury” will attract attention and will be perfectly remembered by visitors to the coffee shop.

Coffee shop name examples

Names containing the words "coffee", "coffee house" or their derivatives

Americano Black Coffee & Food Black Owl Coffee Coffee and the City coffeeshop company Jeffrey's Coffee Shop KOF.coffee & lab Let it tea & coffee Point Coffee & Food ROCK SQUIRREL COFFEE

Traveler's Coffee Wake Cup Coffee Point Yellow Vibe Coffee Zest Coffee & Wine Waffles and Coffee Taste Coffee Coffee time Where is my coffee? Competent coffee live coffee Department of Coffee Coffee & Milk Coffee Bureau Coffee in the city There is coffee! Coffee and Croissant world coffee Coffee to go Coffee Time Coffee House Coffee "n" Desserts Coffee maker Capuchinoff coffee shop coffee maker COFFEEgnome coffee time Coffee Pot Burdock coffee syndicate Coffee house 47 Coffee shop in the park Coffee shop-buffet Coffeelovers coffeemania CoffeeMouse coffee machine Coffeepit.ru coffee line Kofechaev Coffeeshop 4.20 Cult Coffee Mini coffee shop Maybe coffee Sea Sea Maby coffee coffee plantation donut coffee coffee revolution Socket and coffee Rocky Coffee Coffee freedom! coffee country I want coffee Express coffee shop I love coffee

Names that are somehow associated with coffee, vivacity, taste, etc.

Names that include the names of dishes or ingredients, or are associated with food and its taste

Other original titles

12 tables Aldebaran Beaver welcome Bonasera

Brothers Lumiere Sideboard.2 Viennese fairy tale Citizen Mister who Give me two Dolce Lucia Another place the only Christina Landrin Liberica Favorite city la pon pon Martinique Not bulosh Palazzo Ducale Petrovsky rocky road Simit House sweet lava At the Fountain Man and ship Black Pearl

Confectionery.

No. Not this way.

Now you can.

Confectionery ... A business that is doomed to success. You can start your “tasty” business with a starting capital of $3,000, and the funds pay off in just 1-2 years.

The quality of goods and service is only half the story. Before you open your own sweets shop, you need to take care of the positioning of your future brand, the corporate identity of the establishment and, of course, the name.

Read about the main components of the confectionery brand.

Candy store naming: successful experience

1. Proper name

The name of the chef, the founder of the confectionery or school director's love - all this can be the basis for creating the name of a confectionery or coffee shop.

And so did the founder of Dominique Ansel Bakery. The world-famous confectioner Dominique Ancel named the confectionery after himself for a reason. His working day starts at 4 am. Until late in the evening, he bakes, fries, balances accounts and receives visitors.

Such a selfless approach to work is bearing fruit - from six in the morning, kilometer-long queues line up near the establishment.

Photo. The exterior of the establishment and the owner of the patisserie Dominique Ancel

Well… In this case, nominal naming is fully justified.

If the name "Dominique Ansel's Bakery" seems too cumbersome to you, you can use only the first letters of the first or last name. In Kyiv, on Elena Teliha Street, there is a cafe-confectionery with the mysterious name "Bo." - a symbiosis of the talent of Hector-Jiménez Bravo and the hard work of the confectioner Lydia Ostapchuk. The first letters of their surnames gave the name to the institution.

Photo. Showcase confectionery Bo. and its founder Hector Bravo

A proper name does not have to belong to a really existing person. Confectionery "Volkonsky" has an elegant corporate identity and an equally elegant name that takes visitors back to the times of Tolstoy and Dostoevsky.

Photo. Logo and assortment of the bakery and confectionery "Volkonsky"

2. Product / product

Donuts, macaroons, croissants, cakes, cupcakes - words that cause a rush of saliva and pleasant associations. This is used by marketers of many institutions.

In San Francisco there is a bakery "Tartine" (from French - sandwich, sandwich). In the institution you can buy special village bread, bagels and pies. "KOLORO" believes that even if visitors do not know the translation, the name is well chosen. It is sonorous, concise and easy to remember.

Photo. Tartine's in San Francisco

There are also many confectioneries with a "sweet" name in the capital. Tiramisu Bar's signature dish - (attention, surprise) - lemon tiramisu. The name is quite uncomplicated, but easy to remember and immediately dots the i's - the establishment is focused on drinks and desserts.

Photo. Interior of Tiramisu Bar

Confectionery "La brioche" (from Italian - croissant) delights visitors with sweets of Italian cuisine. But the name has a huge drawback - how many people in Kiev will read it correctly? Le brock? Le brioche? Le break? Let's not torture you with linguistic riddles. Our colleagues from the Italian branding agency suggest that the last option is the right one.

Photo. Exterior of confectionery La brioche

3. Variations of the word bakery / confectionery

At first glance, such names of pastry shops are simple. Even too simple. But a company that wants to drink a bottle of dry white in the evening or a hungry couple in search of a juicy steak will definitely not enter an institution with such a name. That is, the chances of a visitor becoming a buyer increase significantly.

One of the most famous bakeries in the world is located in Rio de Janeiro. Its name is Boulangerie Guerin. Translated from French, boulangerie is a bakery, a bakery, Guerin is a name. Bakery Guerin. There are associations with family recipes and a homely atmosphere.

Photo. Boulangerie Guerin in Rio

Sometimes the simplest solutions lie on the surface. Wondering what to call a home bakery? Kyiv bakers agreed with the phrase “everything ingenious is simple” and now they treat everyone with cakes and pies in the “Home Confectionery”. Oddly enough, Ukrainian names are a rarity in the capital. The owners prefer Latin names to them.

4. Geolocation

In a small town in Texas, near a gas station, there is an inconspicuous bakery "Czech Stop" (translated from English - Czech stop). If you ask Google about the most famous bakeries in the world, this Prague island will be in the TOP. The name speaks for itself. In the institution you will find traditional Czech products - kalachi, cheesecakes, and, of course, beer.

Photo. Czech Stop and the famous kalachi in the making

How to name a confectionery store if you plan to constantly expand your network? One of the most famous Ukrainian confectioneries has a geographical name. Lviv workshop for chocolate. Usually, naming experts do not recommend choosing a name that consists of more than two words or more than eight letters. The case of Lviv confectioners is a pleasant exception.

Photo. Master class in Lviv chocolate workshop

Just three words say about the positioning of the company:

• lvivska - the color of this city can be traced in everything, from the interior to the demeanor of the waiters;
• maisternya - the institution not only treats you with sweets, but also teaches you how to make them;
• chocolate - most likely 80% of the menu will be with this ingredient.

5. Ingredient

The oldest bakery in Copenhagen draws its inspiration from... ice. That is how it is called - "Conditori La Glace". This phrase is written in French and translates as "pastry ice", but interestingly, in Danish, "glace" also means "glazed".

Photo. Worker at Conditori La Glace

This is an example of ingredient naming. Ice is used in the preparation of drinks that are served with the famous Danish pies.

In Kyiv, on Podil and in the Golden Gate area, there are cafe-confectionery "Honey". Honey details are more noticeable in the interior than on the menu.

Photo. Honey Cafe

6. Other

Sometimes the owners want to name a candy store or coffee shop in an unusual way.

Anna Tsfasman, director of the Doubleby chain of coffee houses, first gave the establishment the name "Grandma Batman." That's what the children called her grandmother for her super ability to appear in the right place as soon as they conceived some kind of prank. But then the name seemed cumbersome and was shortened to BB, that is, "Doubleby".

Confectionery-cafe "Happiness" makes it easy to understand what exactly you come to it for.

Photo. Macaroons of the confectionery "Happiness"

How to name a confectionery store or cafe: naming mistakes

Retail branding of a coffee shop or confectionery is a multi-stage task. Naming is one of the first stages in the establishment's image formation.

If you decide to come up with a name for the confectionery on your own, so to speak "at home" - the branding agency "KOLORO" admires your courage, but recommends you find out what are the main mistakes you can make in this seemingly easy business.

The banal name of the confectionery."Sweet Tooth", "Gourmet", "Street Buns" and all kinds of "Dolce Vita" are the options that first come to mind. They are understandable to a wide audience, but in a highly competitive market, you need to stand out.

Inconsistency with the general style. Let's say you see a sign "Roman Holiday", fresh pastries in the window, but, getting inside, you meet Kirovohrad linoleum and the usual Kiev assortment: donuts, cheesecakes and baguettes. It is necessary that the name of the bakery or candy store succinctly convey the essence of its positioning.

Excessive foreignness. This is a traditional mistake for naming pastry shops. For example, croissants and macarons are often associated with France. This is how the names appear in the style of "Délicieux bonbons" (from French - delicious sweets) or "Meilleure boulangerie" (from French - the best bakery). Branding agency "KOLORO" is not against foreign names, but only if they are clear to the target audience.

Surname as a brand. Not all proper names are suitable for developing the name of an institution. Some surnames are simply not sonorous (“Confectionery of Tears” or “Lyubomir Olyanych’s Coffee House”), some evoke associations with anything but sweet (“Lyashko Bakery” or “Tchaikovsky Pies”). Therefore, be careful when deciding to perpetuate your name on the sign of the institution.

Coffee houses with the original name are in the greatest demand. But how to come up with it? How do you make your business stand out from the rest? Experienced businessmen, for whom this is just another project, turn to professionals for help: marketers and employees of advertising agencies. But what if you are an ordinary enterprising young guy who took out a bank loan for a small business and want to come up with an interesting name for your coffee shop?

Help a friend

Often people close to us are much smarter and more creative than we think. Often in our environment there is a contingent that can be safely called the creative stratum of the population. It can be editors, journalists, musicians and just extraordinary people. Such personalities love puzzles for the brain, so we can say with confidence that your friend will come up with the name for the coffee shop with pleasure.

peep the idea

It is not necessary to reinvent the wheel - all beautiful and even more or less original names have already been invented! You can easily peep the beautiful names of coffee houses on the nearest city streets. Your task is to look at any you like and borrow. It is quite possible that an interesting name will lead you to your original idea. It is important that the name you like does not turn out to be a well-known network, the owner of which can easily sue you. But if you like the name of a coffee shop in Murmansk, and you live, say, in Voronezh, then why not?

Signs everywhere

When you are obsessed with an idea, everything around you takes on a different meaning. Every word someone says, an inscription on a billboard, life event helps us to look at our own life differently. Look around carefully. What do you see? Perhaps a phrase thrown by someone casually or a new track on the radio is one of the options for a name for a coffee shop? After all, even the name of the well-known Russian social network "VKontakte" was coined by Pavel Durov by chance when he heard the phrase "in full contact with information" on the radio. Even more interesting is the history of the name Apple. Its founder, Steve Jobs, was tired of the long deliberations of the board of founders over the original name and simply named the company after his favorite fruit.

Advertising agency

If finances allow you, then you can turn to professional marketers. Important - at the initial stage, it is necessary to correctly and clearly convey your idea to the performer, to indicate exactly what you want. If you need an original and memorable name (you are focusing on creativity), then indicate this to an advertising agency in advance so that you don’t get just a cute and beautiful name, which are the majority on the market now. If you still decide to turn to the services of professionals, then it is better not to save. You may spend more than planned, but the result will not disappoint you. They will competently come up with a name suitable specifically for your institution, explain in detail its advantages and answer all your questions. Agree, this is much better than saving money and getting a bad and low-quality result.

Fast and free

If you have neither money nor imagination, then there is one good option. Today's age gives you the opportunity to access programs that allow you to create an original name according to the specified parameters, including for your coffee shop. The user adjusts parameters such as the scope of the company, the number and sequence of letters. And voila - you have a ready-made name in a short time. The only negative is that with which a person copes without much difficulty, artificial intelligence is not yet able to fully master it. These names are unlikely to differ in originality and euphony, but as another option for creating a name, it is quite good. There are many services for coming up with a name for your business that are freely available on the World Wide Web. Most of them will not only come up with an original name for your brand, but also check it for uniqueness and select a free domain address and nickname in social networks for the invented name. One of the programs offers not only the provision of naming services, but even a free book "How to name your business" in case the services do not satisfy the exacting requirements of the customer.

We remember funny and meaningless advertisements for years, and especially original ones for decades. The same system with the name for the coffee shop. Sometimes we see completely crazy names of catering establishments that make you laugh. But you must admit, for some reason they are the ones that stick in your memory and make you tell your friends about them. This is exactly what marketers and the owner of the establishment were counting on when they came up with a funny name. Agree, about coffee houses with such names as "Mr. Who", Bro. We, "Give me two", "Uncle", "Gingerbread man", "Luxury", Maman, "Not a bakery", "Beaver welcome", you will be happy to tell your friends and maybe even stop by for a cup of coffee. But not everyone wants an original and eye-catching name. Such names as "Coffee Courtyard", "Coffeeman", "Coffeemania", "CoffeeNero", "Coffeeoni", "Coffeechino", "Parizhanka", "Foam", "Drinking Coffee", "Prokofy", "San- Cafe", "Old Italy", "Point", "Corner", "TeaKofsky", "Chao-Cocoa", "Chocolate", "Choco-Mocha". Different names - different contingent. Perhaps representatives of extraordinary youth will come to "Mr. Who", and young girls will enter the "Coffee Yard". Thinking about the name, focus on your target audience.

What makes a coffee shop famous?

Making coffee is a fairly profitable business, because everyone drinks it. But not all coffee houses have become famous all over the world for their service and quality products, as did, for example, Kaffeine in London, Heart Coffee Roasters and Stumptown Coffee Roasters in Portland, The Coffee Academics in Hong Kong and some others. These places are famous for their original interior, excellent service and interesting concept. For example, to get a job at Kaffeine, a barista must train for 3 years, at The Coffee Academics they make coffee with guava juice, and at Stumptown Coffee Roasters, fragrant punch is brewed for 12 hours before opening, which attracts residents and visitors to Portland. Any world-famous coffee house has 4 distinctive signs, without which any chip and zest are meaningless - excellent service, cleanliness in the hall and bar, original interior and name, memorable and original, which will surely attract attention.

Good raw material - why is it so important?

Even if you came up with the best coffee shop name in the world, hired professionals and carefully thought out the concept and interior of the establishment, you need to remember the important role quality raw materials play in this business. As practice shows, it is not necessary to take the most expensive raw materials, but you should not save too much either. The price of cocoa beans depends on their rarity, the complexity of cultivation and the amount of customs duty. A lot of good reviews about an inexpensive one that has an ideal price-quality ratio. True connoisseurs praise such varieties as Kopi Luwak and Jamaica Blue Mountain. This is a premium class, but it also costs several times more than the Colombian one. However, everyone has a different taste - someone likes exclusively premium coffee varieties, while someone does not look at status and prefers budget, inexpensive varieties. In any case, the main thing is a competent barista who can find an approach to guests and prepare delicious coffee correctly.

The popularity of coffee in our time is growing, more and more fans of this strong, invigorating drink. It is possible that your business will flourish, whether it is a coffee shop or a coffee to go format. But in order for this to happen, you need to observe many nuances, one of which is an original, beautiful and memorable name. If you responsibly approach this issue in one of the above ways, then you, that is, the future entrepreneur, will succeed, and your business will bring you not only a good income, but also the realization that people need your work.

How is a name born? Will it be concise or detailed, bright and memorable or deep, very personal. The process of getting a name for a catering establishment - a restaurant, bar or small coffee shop - is no less complicated than creating a brand name. In fact, a coffee house is the same brand, the face of a buyer, barista or roaster who took the helm of his own project, sometimes risking everything for the desire to offer the visitor his vision of quality grain from seed to cup.

The name should sound, should be intriguing and be no less tasty than the coffee that you order in this establishment. Soyuz Coffee Roasting talked to the directors, owners and founders of Russian coffee houses, and they told us the stories behind the names of their coffee creations.

Anna Tsfasman, CEO of the Doubleby coffee chain

It was not easy to come up with a name, as usual, there were more than fifty options, one more banal than the other, but I wanted it to have character. As a worker, they decided to call themselves "Granny Batman", as the children nicknamed my mother for the ability to appear in the right place as soon as they thought of something stupid. And, as often happens, the working name stuck, and we began to be called "grandmothers".

The plans included the active development and construction of a network of coffee and tea stores, so it became fundamental to be able to register a brand, and the word "Batman" in the name made it vulnerable. Our art director suggested shortening the title to BB, i.e. Doubleby. This is how we live. Of the benefits - the name is easy to read and pronounce in most foreign languages.

Artem Temirov, co-founder of the coffee house "Cooperative Cherny"

Although co-op is part of the name today, co-op is our form of organization. All people working in a cooperative are its co-owners.

The name "Black" came to mind for all of us. There were 5 of us then. We met almost every day for two weeks to develop the naming. We have read different methods and have been doing this for a long, long time. At first we had three other options. We sent them to a large list of friends for feedback. After that, we realized that all three options are not suitable. We decided to take a break for a few days and start all over again. And after a break in one of the first brainstorming sessions, this name appeared in the air. That is, it was literally voiced by almost everyone at the same time and immediately fell in love with him.

Alexander Vinogradov, co-owner of the Luigi cafe

Luigi Cafe is named after the grandfather of one of the founders of our coffee shop. Luigi Ceresi devoted his whole life to the kitchen, cooking in his own cafe. We approach our work with the same love, diligence and desire to do only the best.

Stanislav Bokov, CEO of Coffee 3

The logo of the project is the image of a royal woodpecker, fixed by an associative series of the third level:

Level I - "Coffee 3" is tied to an associative consonance with "Coffee Tree" (coffee tree), which is displayed in the use of a large number of wood elements when decorating the premises.

Level II - the use of a visual image of a woodpecker on a subconscious level also leads to association with a tree.

Level III - the number "3", used in the name, is from time immemorial a close, on a spiritual level, symbol for a Russian person (troika of horses, the holy trinity), which allows you to fix the image in the mind with a positive emotional connotation.

coffee house Caffé del Parco

Our name Caffe del Parco means "Coffee House in the Park" in Italian. The name appeared due to the fact that Caffe del Parco was originally in the Muzeon arts park, then the network grew, and now we have 4 coffee houses (2 in the park, one on Krasny Oktyabr, and one more on Komsomolsky Prospekt). The Italians came up with the design and concept, and a coffee tree grows from a cup.

Coffee house "LES"

LES is the Latin spelling of the Russian word LES. Even before the opening, our concept implied the use of wood in the interior, environmental friendliness, a healthy lifestyle, the freshness of the forest - this is what we were inspired by when we called our project LES.

Sergey Chumin, co-owner of the Good Enough coffee shop

The history of the name Good Enough is divided into two parts, each of which is self-sufficient and complements the other. So, there is a book by Tonino Benakvista (and a movie based on it) - "Malavita". There is a short passage with a wonderful Russian-English pun: “You wouldn't like it, Don Mimino, they're showing Boris Godunov; it "s by a Russian". "Boris Godunov? If it's good enough for you, it's good enough for me." And everything came together right away. Firstly, with Nastya Godunova - the best coffee partner in the world. Secondly - with our approach to work.

We cannot claim that what we do is the best. But in our opinion, what we do, we do quite well. And knowing our excessive demands on ourselves, this will definitely turn out to be good for our guests, many of whom have already become our good friends. The best is a reason to stop in development, in search. Good is a constant reason to develop, find something new, share it with guests. Over the past year, we have repeatedly had a reason to make sure that both stories resonated with our guests. We are good. Good enough for us. And good enough for our guests.

Viktor Kuznetsov, co-founder of Buna Coffee

Buna in many East African languages ​​means coffee, hospitality, coffee ceremony, family. Coffee-coffee, it turns out. This is our proclamation of the highest value of grains, a drink, a phenomenon and everything that stands behind it - hard work, perseverance, beauty, spiritual openness, history, life.

Nikolai Danyushkin, co-founder of the Impress coffee house

For the first time as Impress, we opened as a pop-up coffee shop for the summer Restaurant Day last year, 2014. This event was preceded by long discussions about the format, menu and, of course, the name of our project. And when we once again had a brainstorming session sitting in the coffee shop where we once worked, I suggested "Impress", an option that popped into my head on its own. He immediately liked my colleague Andrey, and myself.

"Impress" - translates as "impression" or "to make an impression." Which, in principle, characterizes us well, we really do everything to make our coffee impressive. But also, if you break it, you get “I" m press ”, such a pun that refers to one of our favorite alternative brewing methods - aeropress. Our name is not only simple and concise, but also can tell a lot about us, about our approach to bean quality and coffee preparation, and our love for alternative brewing methods in general.

Stanislav Smirnov, co-founder of the Setter's coffee house

The name did not appear out of nowhere and by itself. Coming up with a name is a challenge, and there are ways to solve it. In this case, a legend, fictional or real, was needed. As it usually happens, everything is in front of your nose, you just need to open your eyes and look. I have a dog - Ram, breed - Irish Setter. Setter "s - at the setter, here's the name, and the legend, and future informational occasions and accompaniment, and the face of the company. Everything came together quickly and beautifully, voiced to relatives and friends: someone, as always, expressed skepticism, someone thoughtfully frowned and pronounced "sonorous" or "interesting".

I didn’t want to interfere with the word coffee at all - in my opinion, it is impersonal, and since we are on the crest of the third wave of coffee, where individuality is valued, then the name should be “personal”, with a face.

Maxim Plyushchik, barista at ANDY Coffee

With our name, everything is quite simple! The name of the coffee shop ANDY COFFEE has nothing to do with any of the famous people named Andy: neither Andy Warhal, nor Andy Gramer, nor the actor Andy Garcia. ANDY is nothing more than an acronym made up of the first letters of the names of two co-owner friends Natalya Maleva and Dina Gustyakhina. Natasha and Dina did a crazy job and completely, without a trace, invested themselves in our coffee shop.

Photos taken from the resources of coffee shops