SMM (SMM) Social media marketing. SMM marketing from A to Z

What's happened SMM promotion? How can it be used effectively when promoting your website, your brand, your ideas, products and services?

Do not have a hundred rubles, but have a hundred friends.

This proverb captures the essence of SMM promotion.

Hello visitors. I decided to take a closer look at such a phenomenon as social networks, SMM promotion, SMO promotion and everything connected with it.

Social media become more and more popular on the Internet. Their number is growing every day. At the same time, the most popular ones register new users every day. From this we can draw a simple conclusion. Social networks are becoming more and more influential and significant.

The question arises of how you can use them in your business to advertise your services and products. Let's try to figure it out.

What is SMM promotion?

There are two terms

SMM (Social Media Marketing) promotion
SMO (Social Media Optimization) promotion

SMO promotion means optimizing the site itself, filling it with interesting high-quality content and ensuring that this information is comfortably added to social networks.

SMM promotion these are the actions of a marketer in the networks themselves. Participation in forums, discussions, placement of publications, recommendations to friends of interesting articles, events, activities.

But in fact, these two terms are, in the vast majority of cases, synonymous. By using them, people mean the same thing. Most often, both work on the site and activity in social networks. It’s just that some masters use one term, others use another, but everyone understands perfectly well what is at stake.

Now let's move on to the definition. The purpose of SMM promotion similar to the goals of good old traditional SEO. But, if SEO promotion is aimed at interacting with the search engine, that is, with the program, then SMM promotion should have an impact on people, take into account their psychology, mood, habits, and interests. You also need to consider what social network you want to promote. Each network has its own characteristics, rules of conduct, its own audience.

Benefits of SMM promotion.

Now let's discuss the advantages of social media promotion over traditional SEO promotion, contextual advertising and other types of promotion.

Low cost.

Attracting one visitor costs significantly less than using other methods. Low cost of entry into your business niche. Gain friends, create your own group, event, cover an important event for you. You don't need to invest a lot of money for this. Basically, there are time costs for creating information and bringing it to the attention of potential customers of their goods and services.

High viral load.

In a short time, you can get thousands of visitors to your site, due to the viral effect of information dissemination. If you posted interesting material, then it can attract the attention of 10 people, they will share with their friends, and friends of friends with theirs, and so on. And in a short time this material has already been viewed by thousands of people. When using traditional SEO, this is very difficult to achieve on an unpromoted site; when using contextual advertising, it will cost orders of magnitude more expensive.

Good development prospects.

Once again, social networks are actively developing. Almost all new Internet users in our time begin their acquaintance with the World Wide Web from some social network. And then, maybe they will use some search engine.

Low competition.

Disadvantages of SMM promotion.

Now let's talk about the main disadvantages inherent in promoting in social networks.

Underdeveloped analytics.

It is very difficult to analyze the actions of visitors, where they came from, for what requests, how they behaved on your page. There is no such data provided by such analytics services as Yandex.Metrica, Liveinternet or Google Analitics. There are general figures, but we are acting well in this case, but in another it is not very difficult to say. This is determined by indirect signs and depends on the experience and intuition of the marketer.

Control by network moderators.

With high activity, you can easily fall out of favor. You may be blocked or restricted in some way. In all social networks, this happens in different ways and you need to be well versed in all these rules and traditions in order to effectively promote your interests.

The presence of a promoted brand or website.

If you have a promoted brand, it is much easier to convey your information to potential customers. It is clear that it is much easier to collect readers on the page of Vladimir Zhirinovsky, Dmitry Medvedev or Angelina Jolie than on the page of a mere mortal. Having a website with good traffic will also be a good help.

The need for administration.

A lot of time has to be devoted to supporting the life of a social group. Especially if the group is large and has thousands of people. In this case, it is necessary to allocate a person for administration.

Unable to accept payment.

In social networks, there is no way to accept payment for your services or goods. During the time when a person moves from your page to the payment system, he may change his mind several times to purchase your product, or may come across another offer.

Using SMM promotion.

Let's sum up a little. To successfully use social media promotion, you need to do the following things.

Be active on social networks.

This means that you need to recruit friends, create groups, create publications, initiate various discussions, be visible.

Create your site.

With the help of a website or blog, it is much easier and faster to convey your information to users.

Use of social media buttons on the site.

These buttons can be placed at the beginning of the article, at the end of the article, in site widgets. It is necessary to organize the exchange of data between the site and social networks

It must be understood that time and effort work in social networks will require no less than work on the site, and even more. But these actions pay off, as the popularity of your services and products will greatly increase, which means that sales will go much better.

All success, health and good mood.

In this article, you will learn what SMM is. You will understand the principle of social media marketing and how it is useful for business. A detailed breakdown of the concept with examples and helpful videos from experts in social media marketing.

What is SMM

SMM (Social Media Marketing) is social media marketing that helps to attract customers, buyers or partners to a business. With it, you can get traffic to groups, communities within social networks and to external sites.

SMM includes:

• Targeted advertising
• Retargeting
• Content Marketing
• Video marketing

These tools help companies to attract the attention of the target audience and bring it to the first contact. With the help of SMM, you can increase the loyalty and trust of potential customers.

Such marketing works in all popular social networks: VKontakte, Facebook, Instagram, LinkedIn, Odnoklassniki, etc. It allows you to communicate with the target audience, respond to their comments, reviews, conduct surveys, quickly convey to them information about goods, services, discounts or promotions.

From the foregoing, a single definition can be proposed.

« SMM is a set of marketing actions in social networks aimed at attracting the attention of the target audience to a brand, company or person. TargetSMM, like any other type of marketing - sales.

What business is SMM suitable for?

SMM is not suitable for every business. Especially one where a potential client needs time to think or part with a large sum of money. For example, the sale of new cars, apartments, services for the construction of country houses. The target audience for such offers in social networks is small, and it is difficult to set up an advertising campaign so that the right person sees it. Accordingly, there is a high risk that advertising costs will not pay off.

• clothing, footwear and accessories;
• unique products (handmade) and souvenirs;
• B2C services;
• Training courses;
• event tickets;
• highly specialized services and goods from the B2C segment.

SMM promotion tools

Targeted advertising

This tool is paid, but is one of the cheapest advertising options on the Internet.

Retargeting

A man wants to buy a laptop bag. Through "Yandex" finds an online store with the desired product. Looks through the catalog, gets distracted and leaves the site.

After a short time, a person enters the social network and sees an advertisement for an online store that he recently visited. Thus, he remembers that he was going to order a bag. If it hasn't already done so, it will navigate to the directory and continue selecting.

This is due to a special social network code built into the external site.

Content Marketing

It's not enough to just create a group, run ads, and get leads from customers. We must constantly share useful and selling information. At the same time, useful materials should be 80%, and selling - 20%.

The publication of articles, posts, videos, polls will revive the group members, encourage them to discuss in the comments. This helps to increase the loyalty of the target audience and brand awareness.

Content marketing includes publishing:

• posts;
• articles in the editor;
• video;
• infographics;
• surveys;
• audio podcasts.

Video marketing

Everything is simple here: videos are published in the group. These can be reviews of new products, recordings of webinars or master classes.

Communication with target audience

Communication in SMM is an important component of the entire marketing strategy in social networks. Because people come to them for communication and they need to be given it. This will increase loyalty to the brand or company.

Newsletter

Since 2018, VKontakte has added the function of sending messages on behalf of the group to members who have subscribed to this mailing list. Now all information about promotions, new products and offers can be delivered directly to users' personal messages.

The content marketing rule applies here: 80% of messages are useful information, 20% are selling.

Community advertising

You just need to understand that the more participants in the group where the advertisement will be posted, the higher the price.

Site optimization

SMM does not bypass external sites.

To draw people's attention to the community using the site, you need to add to it:

• repost buttons for articles or pages;
• community widget;
• comments from social networks.

SMM performance indicators

When using SMM promotion, you should always look at and analyze existing indicators.

• The number of likes;
• The number of reposts;
• Coverage of each entry;
• Joining the group and unsubscribing;
• Recording complaints;
• Advertising reach;
• In the advertising account: clicks, impressions, CTR and costs.

Experienced SMMs and marketers, thanks to these indicators, can draw conclusions about the effectiveness of marketing in social networks. In the future, depending on the data collected, you can consider next steps to attract more participants, increase reach, increase CTR and sales.

Advantages and disadvantages of SMM

Now it’s worth considering all the pros and cons of SMM promotion on social networks.

Advantages	Flaws
Wide coverage of an audience that fits certain criteria: geography, gender, age, hobbies, marital status, education, etc.	Not suitable for companies offering complex services, expensive goods in B2B and B2C.
	There are risks of spoiling the reputation with just one thoughtless comment or entry.
Constant feedback from the target audience: communication in comments, discussions or private messages.
	It takes a lot of time to create useful content, communicate with the audience and process applications. Requires the involvement of specialists: SMMschikov, copywriters, marketers.
It does not require serious SEO optimization, as marketing works within a social network and does not depend on constantly changing search engine algorithms. However, posts, articles, and wiki pages often end up in search results. Therefore, keywords should be used: especially in the name of the group.	It takes time to get the desired result. To increase the effectiveness of advertising campaigns, they need to be constantly tested: change headings, images, content formats, advertising campaign settings.
Users themselves promote the community by liking, reposting and commenting on entries: all these actions are seen in their news feed by the friends of the participants.	Users rarely use the internal search of social networks. They usually look for products through search engines.

Should you use SMM to promote your business?

In May 2018, Internet marketing agency Texterra conducted a survey where Internet users prefer to consume content. The results of the survey showed that the main share of content consumption falls on social networks.

From this we can conclude that social networks enable any company or entrepreneur to promote their business and make the brand recognizable. Therefore, SMM is worth using. But only if the services and products are of interest to users of popular social networks.

We are often “molested” with requests to write a step-by-step guide to SMM, as if “for dummies”. People often associate such complaints with the fact that we seem to have so many articles on the blog, and people want “well, what exactly?”

Ok, we give up and decided to write a simple (seemingly) SMM guide in which we will tell you step by step what to do and how. One caveat: for each item we have already written an article, and not even one, we will give references to them, but if you do not want, you can not read them.

If you need to learn right here and now how to do SMM correctly, then go ahead!

Step 1 - Understand/Introduce Your Audience

You will need the so-called.

You can not do something from the next steps, or do something “crooked”. But without a portrait of the consumer - just nowhere.

If you haven't really thought about who your customer is, who you work for, then it will derail all your other work in SMM.

You can not do as detailed as described in the article, BUT be sure to work out issues such as - what a person wants to get is its desired end result, and what a person is afraid of / what annoys him.

Step 2 - create

Start by simply writing down in a file all your ideas about what search queries people in your customer profile will make.

Starting from the banal "buy wallpaper in Moscow", ending with "what to do if the linoleum went in waves."

Then, based on your ideas, create a semantic core (as described). This tool is great for creating a semantic core.

Step 3 - website

If you have it - get it. If it doesn't exist, it must be made.

Making a simple do-it-yourself website now costs about 0 to 10,000 rubles, if you entrust it to some contractor, the price will be up to 20,000 rubles.

No, there are any contractors, it happens that they will ask you for 100,000 or more than a million. But the price is right. A simple online store - up to 50,000 rubles.

Step 4 - fill the site with content

You have created a semantic core - now you just need to take and write articles for each cluster. It is not necessary to first create ALL content for the site, and then start SMM.

no, do it a dozen or two useful articles that answer the wishes or fears of your customers, and correspond to the semantic core, and you can already start SMM.

For posting, you will naturally need pictures. Here is the most accessible of the paid photo banks.

(But at the same time you must keep creating new articles! You will not "get off" with the fact that you wrote 20 articles and that's it!)

If you don’t have the strength to make content on your own, we can certainly help + there are many other agencies.

Step 5 - start leading your communities on social networks

At a minimum, you need to make a VKontakte group, a Facebook page, a group in Odnoklassniki. .

Post your articles from the previous step there at a rate of at least 2 per week. It's enough! Send to hell those who say that you need to fast 6 times a day.

Read more about maintaining communities written.

For posting, you can use a scheduler that allows you to do “deferred posting” - for example, this one, but in general there are many different ones.

Step 6 - recruit at least 200 people into the communities

Step 7 - Start Promoting the Community

It has been written about in great detail. In short, you should try the following:

• Regular advertising (targeting) in your social networks - naturally, using targeting on those people who you need, on competitor communities or on an active audience from thematic communities (which can be selected using Cerebro and similar services).
• Paid posts in popular communities in your topic (via sociate.ru)
• If you are unable to get new members from the target audience in this way for less than 20 rubles per person, you should try paid invitations and contests.
• As a result, you choose the most cost-effective way to recruit subscribers from the target audience for you, and lean on it as tightly as your budget allows.

If you don’t have at least 10,000 rubles a month to promote the community, you don’t even have to start any SMM. Nothing will grow on its own.

Step 8 - periodically make offers to buy

Throw in your group offers to buy something or order from you. SOMETIMES (not always! - more precisely, not more often than non-commercial materials). In any form - promotions, prizes, discounts, or at least just links to product cards in an online store.

Step 9 - promote the community for activity

That's all!

If you have gathered at least more than 5,000 people (normal, honest, not bots) into a group and still can’t sell your products/services, then you did something radically wrong: either your product/service is not needed in principle , either you have something wrong with the price, or some other problem in business.

Either the product is too expensive, or you did not correctly identify the pains of your consumers, you could not convincingly answer them, convince them that you are the one who will relieve them.

Does this all seem too complicated to you? Are you ready to say “fuck it all, you better just do it instead of me”? — OK, — we will help develop a client profile, fill your communities with interesting thematic content, promote them and promote them for activity

No related articles

It is foolish to think that among 90 million users you will not find customers. However, users have already had enough of numerous communities and groups, they are much less willing to join new ones. Competition also affects, if a person is already subscribed to a couple of groups "Cargo transportation to ...", then, most likely, he will not go to another one. Of course, if he is not pushed to do it, which I will talk about in this article.

Define the goal

You need to start SMM promotion with a clear definition of the goal. Many do not understand what they need and that is why they immediately go down the wrong path. Why would a company that operates in a city of 20,000 people want to recruit 50,000 into its group? For likes and comments? But the company needs sales.

Goals can be as follows:

• Getting feedback from clients;
• Sale of goods or services;
• Informing clients;
• Brand promotion;
• Recruitment of the target audience for further work with it;
• Hiring employees (you can create a personnel reserve);
• And many more options.

Having defined the goal, you will determine your target audience, which will greatly help in further promotion, choosing a social network and presence strategy.

Choosing a social network

Today, most often they work with Facebook, VKontakte and Odnoklassniki and Instagram. You can make communities and pages on all social networks, or you can choose only one or two. In general, VKontakte has advantages in terms of audience size in almost any area. One simple example.

The most popular community on Facebook for the query "Kazan":

And Vkontakte:

But this does not mean that you need to limit yourself to only VKontakte, even if there is the largest audience.

When choosing, you should focus on the format of the social network.

In contact with- the most popular social network in Russia, demographics are represented as widely as possible. Suitable for posting any content. The competition is very strong, especially if we talk about communities in general, which are very numerous. That is, VKontakte users do not experience a lack of attention, most often a lot of new posts appear in their news feeds every day.

Classmates- the audience intersects with the audience of VKontakte, most of the users who are on Odnoklassniki are also on VKontakte. It used to be that Odnoklassniki had a more mature audience, but today there are a lot of young people there. If the user puts "Class" on your post, then he shares it with his friends, this is the main feature that you need to consider. That is, in Odnoklassniki, you can promote a page due to excellent content.

Facebook– the audience is more mature and solvent, thanks to which this network is considered one of the best platforms for B2C. There is access to an international audience, Russian social networks do not have such an opportunity. Cheap targeted advertising is also a feature of Facebook.

Instagram- well suited for the visual presentation of your products and services. The audience here is much younger than in any other social network, the number of registered users is growing. A good platform for B2C, however, Instagram is well suited for brand promotion, and not just for sales.

Twitter- suitable for informing about important events, it can be used to redirect users to other social networks, reporting new posts. The audience of Twitter is politically and socially more active offline, in this it is about two times ahead of the audience of other social networks.

YouTube– the audience is huge, but many watch videos on third-party resources. Suitable for promoting a brand (often personal), goods or services. Better than other social networks for B2B, many CEOs watch videos that are related to their field of activity.

The optimal solution is to use several social networks, using their strengths. In some social networks, you have the ability to search by specified parameters, so you can estimate the size of the audience, its interests and other information.

SMM promotion methods

SMM methods can be divided into white, gray and black. The difference lies in cost, effectiveness, and compliance with social media rules and sometimes legislation.

White Methods

Targeted advertising

Contests

A popular way that allows you to significantly increase the number of subscribers in a short time even when you use inexpensive prizes. The downside is that a large number of freebie lovers will sign up. For the entertainment community, this method of promotion is quite acceptable, but for business it is not very effective. Here it is better to offer not prizes, but discounts in limited quantities. So you increase the likelihood that those who are really interested in your products or services will subscribe.

In fact, a good and useful community will develop on its own, although you will have to spend money on the initial audience. SMM promotion for companies should not be about finding subscribers, but about finding customers, this should never be forgotten. And customers are worth much more than subscribers.

SEO

SEO should also be applied in social networks, where keywords must also be indicated in the description of communities and pages, both for searching in the social network itself and for search engines. SEO will not become the main way to promote, but it will be able to give additional subscribers. Please note that for many commercial requests in the TOP there is a Vkontakte group.

User interaction

A laborious method, but free and can be effective. It is suitable for Twitter and Instagram, where the company account has the ability to like or comment on user posts, and in this case it is very easy to search for them using hashtags. In other social networks, the method is less effective and more like crowd marketing. I classified this method as white, since in this case spam in comments or other actions that are useless for users are not supposed.

Gray methods

Cheat by bots or cheat by offers

You can catch up with the bot community quickly and relatively cheaply. Offers (people who subscribe, like, etc. for a certain fee) will cost more, but in both cases, the effectiveness of this SMM promotion method will be low, since you will not get targeted subscribers.

The good news is that in social networks, one of the ranking factors is the number of followers. For example, VKontakte will always show the groups and communities with the most members in the first places. The downside is that using this method can block your community, offers are banned less often than bots, but there are complaints about this on thematic forums. Commercial communities are more at risk.

Spam in comments or private messages

Spam is prohibited by the rules of any social network, spammers' accounts are banned quite quickly, but this method is much better than the previous one. Just because you spam links to your community, if a person subscribes, it means that they are at least interested in it. That is, some kind of audience can be obtained.

You can write in private messages, but today it is less and less effective. Firstly, private messages from strangers are increasingly closed to users, and secondly, after several complaints about spam, the account will be blocked. In some social networks, it will be possible to quickly unblock it, here study the rules of social networks.

Mass following

Mass following - following users, in the hope that they will subscribe in response. The method is relevant, first of all, for Instagram, where it is one of the main ones in promotion. It is possible to use this method in other social networks, where fake pages of people are created for this, who are massively added as friends, and then offer to subscribe to the pages.

Black methods

Black methods usually violate not only the rules of social networks, but are also a criminal offense. For example, here spam is done from hacked accounts, and links are sent by friends who, in this case, trust the sender much more.

Black methods of SMM promotion are associated with account hacking or vulnerabilities in social networks themselves. I do not recommend using them.

Hello my dear readers! Rimma Belyakina is with you. On the pages of the blog site, we talk about remote work and the opportunities that it provides. Internet technologies are no longer even the future, this is a confident present.

More diligent and enterprising businessmen began to think about introducing business into the Internet space and attracting consumers to their goods or services in social networks.

Do you think about it too? Looking for ways to sell your product? Then you definitely need to know what SMM is and how it works. This is what we will look at in more detail in this article. We will also talk about what tasks can be solved with the help of SMM, about its advantages and how to learn SMM promotion.

Much has been written about the role of social networks in our lives. And if you put it all together, you probably would get a sickly ledger, a kind of treatise on how 70-80% of all mankind spend their second, parallel to real, virtual life in them.

And if we associate social networks with life, albeit virtual, we mean, if not all, then many important aspects of this very life: hobbies and entertainment, education and work, purchases and sales. That is, everything that we previously had only in real life has now smoothly migrated to the virtual.

SMM: deciphering the abbreviation and parsing the essence

What does SMM mean? It is also called social marketing or online marketing. This concept came into our everyday life from the English language (“Social Media Marketing” literally means “marketing in social networks”) and is a process of attracting interest to any Internet resource through social platforms.

In other words, this is a mechanism for attracting traffic, that is, the flow of visitors (they are also potential consumers) to a brand, service or product through social networks.

If it’s even simpler: you are a businessman (real or conditional), want to do business on the Internet, choose a social platform for this, go there with your product, define your target audience and offer your product to them in various ways.

And if you want to succeed in Internet entrepreneurship, you definitely need to be present on a social platform, take part in communication with users of this social network and select interesting, useful and constantly changing content on the topic of your product so that interest in it does not disappear. This is the whole "salt", it is the essence of SMM promotion.

Tasks of SMM management

It is clear that SMM is not done by itself, there is a person behind this process. They call him differently: a smmschik, an SMM manager, an SMM specialist, an Internet marketer. The essence of this does not change, and the tasks are the same in any case:

1. Decide on the target audience and study their interests.
2. Conduct a niche analysis: on which platform it is better to promote the brand, in what ways and tools.
3. To achieve an increase in the number of audience through a set of events, which includes advertising, promotions, contests, sweepstakes.
4. Work on creating the company's image: conduct a PR campaign, track feedback, eliminate negativity.
5. Monitor the promotion process: analysis of statistics, dynamics.

I have listed only the main tasks of SMM management, but, as you understand, this is not the whole list, because each company pursues its own interests and sets its own tasks.

SMM in action: stages of promotion

SMM promotion is not an easy job, carried out in several stages:

1. Choosing a platform for your target audience. Why might this be important? Because there are already quite a lot of social networks, and each has its own contingent. As a result, they have different interests.
2. Placement of the communication platform. Having decided on the social network, it is important to think over the place where the audience gathers for communication. What could it be? A specially created group, or community, or public, or your account. The main thing is not this, but that this platform constantly works, gives the audience “bread and circuses”, that is, the content it needs. And this is the next stage.
3. Creation and placement of content. It should be not only interesting and useful, but also viral, that is, one that is liked and shared. To quickly promote your public, you need to invest money and run ads.
4. Making a profit or monetizing the project. The most difficult and controversial stage, since the main goal of the SMS manager is to ensure that the bulk of subscribers are transferred to the customer's website and made them consumers. Here, whoever is lucky. There are various cases of monetization, both successful and exactly the opposite: you can make good money on a group with 3-5 thousand subscribers, or you can get “mere pennies” from groups of “hundred-thousanders”.

Here, perhaps, it would be useful to recall the development of the right strategy and tactics for the successful implementation of the project. And also about the fact that in every case, in addition to the plan, you need your own mechanisms and tools.

SMM tools

This paragraph of the article will be the shortest, because I have already written about Internet marketing tools and I don’t want to repeat myself. You can read about it in my previous article about . There, by the way, you can watch a video with a detailed analysis of all SMM tools and find out how it all works.

I also advise you to refer to another of my earlier articles "", where you can get a lot of useful information and even life hacks on this topic. Don't hesitate to do it. After all, your success will depend on how effectively you own SMM tools.

Pros and cons of SMM

Every industry has its pros and cons, and before you start any business, you need to weigh the pros and cons. Let's now consider what priorities social marketing gives and whether it is worth doing it at all.

So, here are the advantages that social marketing gurus put forward in the first positions:

1. Demand. The demand for SMM services is steadily growing.
2. Freelance work. Having understood IT technologies and having mastered SMM mechanisms, you will be able not to “steam” in the office. Many people prefer to work from home.
3. Creative path. The opportunity to show all your hidden talents.
4. A huge audience of potential customers: after all, social networks have millions of users.
5. Minimum costs at the start and high payback after promotion.
6. A solid reward for quality promotion services. The minimum cost of one SMM project is from 30,000 rubles.

What about disadvantages? I would prefer to call them the difficulties that will have to be faced in the course of the work. And first of all this:

1. Selection of content that advantageously illustrates the promoted product. It takes a rich imagination, inherent in the few, and a considerable amount of time to find the right material and design it.
2. Advertising work. Without investment, most likely, you can not do. You will have to spend money on advertising the product, and this will still need to be learned.
3. Competition. Business is taking a firm step into the Internet. That's where the competition comes in.

How to become an SMM specialist?

Since the specialty in question would be most correctly described not as a narrowly focused, but rather as a broad-based one, a lot of knowledge and skills that a smmsman should have are required.

What knowledge and skills should a SMMS have?

It is clear that he must know the basics of marketing in the first place, but also:

• understand information technology
• know the tools of media automation and be able to use them,
• know the features of community management,
• have analytical skills
• understand and be able to use targeted and other types of advertising,
• have communication skills
• be able to establish contacts and interest,
• be creative: be able to create captivating viral content,
• be able to develop and put into practice strategies to attract an audience from social networks to the customer's website.

Important qualities are self-organization and self-discipline. If a specialist needs a kick from the boss, then this is a bad specialist. However, excessive initiative is also unnecessary. She, as you know, can be "punished." It is important here to “find the golden mean” so as not to “burn out”.

Where can you learn this?

Social marketing can be learned in specialized online schools or in courses, of which there are plenty on the Internet. In a separate article, we have compiled for you a selection and review of the best SMM courses.

Of these, we can highlight the TOP 3 of the best:

• Course from the ConvertMonster project.
• Three-month course "SMM manager" from the online university Netology.
• Course "SMM-manager" from the Geekbrains portal and Mail.ru company.

As you can see, there are options, there are many of them, because progress does not stand still. Those wishing to study science can only “roll up their sleeves” and get down to business. Well, when you “grind your teeth on this granite”, you will find something to your liking in the online space in the same way and without difficulty, since this business is modern, relevant, and profitable.

Summing up

So, we have considered what SMM is. I have tried to make the material as simple as possible. I hope it was clear.

Summarizing all of the above, we can draw a simple conclusion: SMM is in trend today. This is a difficult but effective way to manage the turnover and relationships in the network. This is a diverse and promising work that will suit energetic, pragmatic, natures that keep pace with the times.

In the next article, we will analyze the profession of an SMM manager in more detail. Stay tuned.

I want to believe and know that the article turned out to be useful and helped in some way. One way or another, I look forward to your feedback, comments, suggestions. Let's discuss. For now, for now. And see you again.