Beer business from scratch. How to open a draft beer store: the subtleties and main points of organizing a beer business

One of the most consumed drinks in our country is beer, so a great solution would be to open a beer point. Because of this, most start-up entrepreneurs who have at least some start-up capital turn their attention to this particular product. And still, even to start such a business, everything should be thought over and carefully planned. First of all, you should carefully study the business plan for selling a range of beer, and only then proceed with its implementation. The business plan on our website covers all aspects of doing business for the sale of beer products.

This business plan covers several types of running a beer business.. This is the opening of a beer point of sale for draft beer; retail beer trade through a stall or a small shop.

Overview section.

This business plan proposes the opening of a nearby beer point for the sale of beer on tap.

It is assumed that the main contingent for the purchase of such a product will be individuals, so the most optimal option for the legal form will be an individual entrepreneur.

Beer is the most consumed drink at any time of the year. Almost any beer outlet quickly reaches a stable income, even though there is a lot of competition in this market segment. Therefore, the project is highly successful.

Description of the enterprise.

With a round-the-clock operation for the sale of beer products for bottling. This is the most optimal mode of operation for walking distance points.

Description of services.

It is proposed to sell live beer for drinking at the counters, which are installed directly on the territory of the point, as well as for private individuals to take draft beer with them.

Market analysis.

In this section of the business plan, you need to analyze the market for beer outlets in a particular area where you want to open a outlet. Indicate all the advantages and disadvantages of competitors and try not to allow the identified disadvantages in your business.

Production plan.

The first step in the implementation of their plans for the sale of beer will be the process of finding and selecting premises suitable for doing business. Most often, a beer point that sells beer on tap is chosen from the following types of premises: a small room on the basement or first floor of a building with a separate entrance; renting space in a supermarket or a large grocery store; independent organization of a beer stall. Immediately, we note that the organization of a stall would be the best option, since this type will require the lowest organizational costs.

And yet we will consider all three options.

1) Premises on the basement or first floor with a separate entrance. Pros. The room is separate from others; You can trade beer in any weather. Minuses. Rents tend to be high; The cost of the premises is also high.
2) Rented premises in another store. Pros. The flow of people is large; rent is not high. Minuses. The store sells bottled beer, that is, it is a competitor; most of these stores already have similar points.
3) Own beer stall. Pros. The cost of the stall is low; There are no monthly rental payments. Minuses. In bad, rainy weather, it will not be possible to trade beer on tap for consumption next to the counters.

From all of the above, it can be seen that the last option is the most economical option, so we will focus on it. The simplest solution for purchasing such a kiosk would be to buy a ready-made kiosk (on wheels). But you can still build a kiosk yourself if this option is cheaper.

The next step in the implementation of your idea is the execution of the necessary documents. To organize the work of a beer stall, as a rule, the following package of documents is required:

Permission of the territorial authority to install a stall

SES conclusion

Conclusion of state supervision

Another small detail, from educational institutions, the beer point should be located no closer than 100 meters.

The next important step is recruitment. The following qualities are necessary for a beer seller - conscientiousness, adequacy, cleanliness. Also, the seller must have a medical book drawn up in accordance with all the rules. Otherwise, you will always have financial problems.

So, the point is ready to receive its first visitors. But for the best result, it is better to conduct a small advertising campaign. It is not worth making a big investment in it. It will be quite enough to make an enticing beautiful sign that can be seen from afar; put up an advertising stand at the entrance. And if the beer is always fresh and tasty, then the necessary advertising will be done by people's rumors.

Also, together with the sale of beer, you can engage in the sale of related products such as chips, nuts, various fish products. You can also sell kvass.

Financial plan.

Here we will consider the financial side of the business plan for opening a beer outlet.

What will be the costs:

Renting a room, or your own stall from 100 * 000 rubles

Salary of staff (two sellers - in shifts) 360 * 000 rubles per year

Costs for the purchase of goods 50 * 000 rubles

The total is: 510 * 000 rubles

Income from the sale of beer 120 * 000 rubles per month

Income from the sale of other goods 40 * 000 rubles per month

Total: 1*920*000 rubles per year

From these small financial calculations, it can be seen that the beer stall will pay off in 3-4 months. Therefore, this type of small business can be considered highly profitable and risk-free.

We hope that with the help of our draft beer sales business plan will help you without much hassle.

Draft beer is superior in taste to bottled counterparts. The absence of pasteurization makes the taste brighter and richer. The first such stores, which began to open several years ago, became popular among the population despite the rather high cost of this product.

Demand for beer is growing steadily. This industry is one of the few that is not affected by the crisis. Its cost remains lower than for strong alcoholic drinks. In addition, hot weather encourages consumers to opt for a foamy drink. Therefore, such an idea, how to open a pub from scratch, attracts many businessmen.

Legal Requirements

Legal registration of the seller

Before opening a draft beer store from scratch, you need to familiarize yourself with the legislation governing this field of activity. The seller must register a legal entity (LLC) or individual entrepreneur. If the product range includes wine and spirits, then IP will not work.

Retail sale of intoxicating drink is not licensed. What you need to open a draft beer store is to have OKVED codes that allow the sale of this category of goods. Since mid-2016, new codes have been put into effect. A company or individual entrepreneur that started work after this date must have the following codes: 47.25.1, 47.25.12, 47.11.2. If you plan to open a beer shop bar, then you need the code 56.30.

If the organization was previously registered, but was engaged in another business, it is necessary to notify the Federal Tax Service about the addition of new activities. To do this, fill out the following forms:

• for IP R24001;
• for LLC R13001 or R14001.

Store Requirements

Opening a live beer shop is not possible everywhere. Similar trade is prohibited in the territory:

• kindergartens, schools, polyclinics and hospitals;
• sports facilities;
• public transport and stops;
• railway stations, airports;
• markets;
• filling stations;
• concert halls;
• military facilities.

Trading in temporary kiosks and tents is prohibited. What you need to open a beer store is to find a full-fledged room that has a foundation, walls, and a roof.

It is legally prohibited to sell any alcoholic beverages at night (the ban is valid from 11 pm to 8 am). In addition, it may not be sold to persons under the age of 18.

Equipped premises for a draft beer shop

EGAIS

The state system for controlling the production and circulation of alcohol obliges companies and individual entrepreneurs who purchase and sell intoxicating drinks to join it. A log of the turnover of alcoholic products is kept daily and a declaration is submitted monthly. All information, instructions are presented on the official website of EGAIS. Before opening a beer outlet from scratch, you will need to connect to the system and issue a digital signature.

Cash machine

An enterprise that sells beer on tap must buy and register a cash register. This regulation applies to all companies and does not depend on the applicable tax regime.

Obtaining permits

Registration of a draft beer store involves obtaining certain documents authorizing its operation. Working without a full package of papers is fraught with fines and closing the outlet.

The list includes:

• statutory documents of the company (IP);
• contract for the lease of premises;
• conclusion of the fire inspection;
• conclusion of the SES;
• employment contracts with employees;
• health books.

If the beer spill will be carried out in the mall, a permit for implementation is required. When operating a point on the street, you need to obtain permission from the local administrative authorities.

What does SES pay attention to?

Before you open beer for bottling from scratch, you need to bring the premises in line with the requirements of the SES. Walls should be tiled or painted. Lay a moisture-proof coating on the floors. It is necessary to ensure daily wet cleaning. It must be remembered that the store must be equipped with good ventilation.

Getting permission from the fire department

Decorating a beer store involves a visit from a fire inspector who checks for a fire system, an evacuation plan, and an emergency telephone number. There should be an instruction on fire safety measures and a log of the briefing of employees.

To open a beer store from scratch, you need to take care of the availability of an emergency exit. Without it, the inspector will issue a negative conclusion.

How to start

Step-by-step instructions for opening a draft beer store begins with preparation, which allows you to calculate the costs, determine the development strategy.

1. It is important to write a business plan for a draft beer store.
2. Get the required package of documents.
3. Find a room and sign a lease.
4. Buy equipment.
5. Select a supplier and sign a supply contract.
6. Hire employees.
7. Think over advertising and produce materials.

Until the point begins to function, it is difficult to determine which assortment will be the most profitable. Therefore, it is necessary to keep statistics in order to make the necessary adjustments after a year of work. The importance of statistical accounting and analysis is related to the very short shelf life of draft beer. It does not exceed 5-7 days. And the presence in the line of varieties that are not in demand will lead to large financial losses. The optimal number of species in the line is up to 25 pieces.

Another nuance that entrepreneurs should take into account is seasonality. The beer shop business generates minimal income during the winter. Some businessmen prefer to close the point for this time. The summer period can bring superprofits.

Pricing

When opening a beer business from scratch, you need to decide on the assortment and pricing policy. The value of the trade margin directly depends on the category of intoxicating drink. The higher the purchase price, the lower it is. For the goods of Russian manufacturers, it can be up to 100%, and for imported goods no more than 25-30% per liter. The retail price averages 60–250 rubles. It is important to consider the purchasing power of consumers.

Equipment

For a beginner, it is more convenient to conclude a contract with a supplier of beer from one manufacturer. In this case, you can count on free equipment for a beer store. The distributor will offer the necessary promotional material, which will save on its production. Another way to save money is to rent equipment.

The peculiarity of the equipment is the need for regular maintenance. If the contract with the supplier does not include preventive maintenance, these costs must be included in the budget.

Before opening a point of sale of draft beer, you need to purchase (rent) the following equipment:

• cooler;
• a counter for installing beer taps;
• filling mechanisms;
• hoses;
• bar counter;
• special packaging - kegs;
• gas cylinders;
• reducer;
• refrigerators;
• show-windows for placement of the accompanying goods.

Purchase of drinks

A draft drink store may offer a range of different brands. Purchase can be made from distributors or from the factory. Buying directly from the factory is beneficial only if there is a high demand for beer. This option is more suitable for chain store owners. To supply one point, you need to find distributors that sell drinks in small bulk.

Design

What does it take to open a draft beer store? It is required to take care of the appearance of the institution. It is no less important than the range.

The point of sale of draft beer requires not being limited to painting walls and arranging furniture. An appropriate atmosphere must be created. Standard repairs should be supplemented with appropriate paraphernalia. For example, beer mugs, kegs, thematic paintings or photographs. Dark wood finish available. To create a relaxing atmosphere, the lighting should be subdued.

It has become quite fashionable to decorate stores in the opposite way, creating well-lit rooms with bright color schemes.

The store should have a bright and memorable sign. In the absence of your own imagination, you can contact an advertising agency, where they will help you develop a corporate identity. A bright name will help save on advertising promotion of the point.

Financial investments

An important component of every business is understanding the amount of investment and future income. How much does it cost to open a beer outlet?

The amount of investment directly depends on the city, the range and purchase price of beer drinks and snacks, and retail space. How much does it cost to open a beer store? The minimum costs include (thousand rubles):

• legal registration - 10;
• repair - 80;
• monthly rent - 40;
• purchase of equipment - 180;
• advertising - 10;
• purchase of a batch of beer and snacks - 100;
• the monthly salary of two salesmen is 40.

What does it take to open a brewery? Have a budget of about half a million rubles. Monthly expenses will amount to about a quarter of a million rubles.

When opening a point in a metropolis, 500 thousand rubles. will not be enough. How much does it cost to open a draft beer shop in a major city? It is necessary to expect that the minimum budget will be three times higher.

Payback

If investments do not exceed the specified values, then the average revenue per day should be 9 thousand rubles. If the average purchase is 250 rubles, there must be at least 36 buyers per day.

Since the maximum profitability of the beer store falls on the hot season, the opening of the outlet should take place in the spring. By the summer, it will become quite recognizable among buyers.

If we take into account that a liter of intoxicating drink costs 60 rubles, and during the season the daily sale is approximately 200 liters, then the monthly revenue will be 360 ​​thousand rubles. That is, the store will pay off in less than two months. In some cases, the payback period can be even faster. But there are unsuccessful projects in which the profitability of the “draft beer” business is minimal.

Opinion of experienced entrepreneurs

Those who consider draft beer as a business leave positive reviews. It is important to choose the right place and offer an assortment that differs from competitors. Despite the fact that the number of outlets is increasing every year, there are growth prospects. You should not consider this type of business as a random one that can bring a lot of money.

How to open a beer store for bottling? It is necessary to think over positioning, pricing policy, analyze the activities of competitors. It is useful to put yourself in the place of the consumer and think about the expectations of the new store.

A well-thought-out business plan for a bottling beer store will allow you to organize a business using the funds raised. What will be a serious advantage for young entrepreneurs who do not have sufficient finances.

When the point is organized, you can offer customers the service of buying their favorite drink via the Internet. The created site will become a good advertising platform. In addition to the information component, it is worth adding a “draft beer shop forum”. That will allow you to conduct surveys, monitor the wishes of buyers. The loyalty program for users will be an incentive to track promotions and new products, leave reviews.

Buying a business

When businessmen do not want to spend time organizing the store and obtaining documents, they consider the idea of ​​acquiring an already functioning business. It is difficult to say unequivocally how good this idea is. Obviously, a good business that brings a stable high income cannot be cheap. And there are not many offers on the market.

Some merchants build a business on the organization of a point with the aim of its further resale. Often the store is just starting to work, not having fame and stable income. The sale of a beer store is interesting for its owner, so he will try to talk about all the advantages, hiding the disadvantages.

But one cannot conclude that only unprofitable stores are offered for purchase. Among all the offers, you can choose a worthy option. Do not rush to buy, you need to carefully study the options you like. The basis for the analysis are the points:

• the period of operation of the store;
• how many owners it had in the entire history of the work;
• how long the offer to sell has been posted;
• reasons for looking for a buyer.

If you managed to find a suitable one from all the offers, you should ask the seller:

• lease contract,
• sales reports;
• all reporting documentation on financial activities;
• contracts for the supply of drinks and snacks;
• equipment documents.

All factors must be considered together. Since the long period of sale of the store does not always indicate its unprofitability. Perhaps the seller from the very beginning greatly overestimated its value, and then began to slowly reduce it. Or the offer was placed on a small number of resources with a poor description.

What to look for when buying a ready-made business

The standard reasons for the sale, which are indicated in the ads, are:

• changing of the living place;
• change of business profile;
• lack of time for management;
• personal problems.

They may be true, but you don't have to trust them unconditionally. A newcomer runs the risk of buying a business that is obviously illiquid. An experienced person who already has a draft drinks business is well aware of the pitfalls and knows how to analyze papers and information.

The lease contract should be reviewed for duration and monthly payments. And you should also contact the suppliers to find out if there are payment arrears.

You can find a profitable offer, you just need to know that:

• the cost of a profitable store is high;
• you can’t take the seller’s word for it, you need to study all the papers and contracts in detail;
• you should check whether there are any debts to the lessor and suppliers.

Trading intoxicated drink on tap is quite simple. But the profitability of a draft beer store, as a business, can be zero. Usually this is due to errors in choosing a place and customer focus.

It is important to control the quality and freshness of the product. A bad product will lead to a loss of consumer confidence.

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The idea of ​​opening a beer store on tap in Russia is promising, and therefore popular. According to statistics, it is beer that is the leader in the list of the most consumed alcoholic beverages. In addition, today our country occupies the 4th place in the market of alcoholic products, the quality level of which has changed for the better in recent years.

Market analysis and location selection

"Live beer" differs from the usual goods in glass and bottles in many advantages: full taste, smell and better quality and is considered more attractive to customers. All this plays into the hands of businessmen who decide to create their own beer enterprise. But let's deal with the main problems, risks, and most importantly, the costs of such a business.

Absolutely all people located in a settlement, city cannot become a buyer of beer by weight. Here, like any other product, there is a certain circle of customers: men and women of middle age. Based on this indicator, you need to choose a place for your store.

Consider a few of the most commonly used beer business options:

• beer shop - a specially equipped building for the retail sale of goods;
• a beer department in a supermarket, the area of ​​\u200b\u200bwhich is usually rented;
• beer pavilion - a separate trading facility with the presence of communications, a warehouse.

Most often, at the initial stage, entrepreneurs prefer to rent a building, but the most profitable option is to open a beer pavilion, since according to the established laws of the Russian Federation, to rent a room, you need to pay 1,800 rubles per square meter, and a fixed amount of 9,000 is charged for its registration. rubles. If you are going to create a beer point in a supermarket, get ready to reckon with and rely on the rules and requirements of the owner.

The location of the beer store should be closer to the sleeping areas of the city, youth gatherings, parks, recreation areas, the main traffic artery. There are several nuances associated with legal restrictions:

• If this is a residential building, then it must be transferred to the status of non-residential.
• Retail trade is possible only in stationary objects.

A beer store should not be located in the "forbidden zone", that is, a place located next to children's organizations, educational institutions, sports facilities, hospitals, railway stations, airports, military facilities.

Pay attention to the level of income of the inhabitants of the selected area, because with the help of the right knowledge you will be able to better form the range of products offered, and the competitiveness of existing outlets.

Main provisions of the project

The development of a business project is impossible without the competent creation of its main stage - the documentary base. You do not need to obtain special permits and approvals (SES, administrations, other bodies) to open a beer business, it is enough to notify the Rospotrebnadzor authority about the start of activities. However, it must be remembered that organizations and entrepreneurs must know and comply with sanitary rules, fire safety rules, which can be found in the bodies of Rospotrebnadzor.

Next, you should register a legal or natural person as an entrepreneur with the tax authority. More often, lawyers advise establishing an LLC, which will reduce future costs for the ever-tightening legislation on the rules for individual businessmen.

In the future, the main papers in the beer store will be documents indicating the source of receipt and confirming the quality and safety of the products sold, the availability of appropriate conditions for its storage and sale.

It is equally important to choose a good beer supplier. Experts believe that it is more profitable to buy a drink from the manufacturer if you already own several outlets. It is better for novice entrepreneurs to cooperate with distributors, since their margin is low, but there is a delivery service to the buyer's store. Here are some tips to help you choose the right supplier.

1. Criterion. You don't always have to buy the lowest priced product for the range of beers you need. If the price is low, and the delivery is paid, then it will not be cheaper.
2. Advice. Terms of sale and delivery
3. Price. Choose a supplier with a flexible pricing policy, that is, the possibility of a delay and the availability of discounts.

Also a big plus will be additional services for the provision and maintenance of bottling equipment. To reduce shipping costs, prefer local manufacturers. Before signing the contract, find out about the experience of the supplier, ask for waybills, certificates of conformity or declarations of conformity for all types of beer.

When you decide on a building, a supplier, complete all the necessary documents and make repairs, you need to move on to the next paragraphs of the business plan.

Necessary equipment and personnel for the operation

The mandatory list of equipment should include a cooler that maintains the temperature of beer, a rack for installing taps, a counter, a refrigerator, kegs for transporting beer from a supplier and storing products, a beer tap, a special hose, gas cylinders and a pressure reducer. All this equipment does not have to be bought at once, but can be rented, the monthly cost of which usually ranges from 2-10% of the price of new equipment, depending on the type of equipment.

Recently, thermal chambers or kegerators have become increasingly popular. With a beer storage system in a separate room, centrally cooled, there are a number of advantages:

• The system allows you to reduce the cost of equipment (coolers) and rental. Especially noticeable for large points - from 30 varieties with a good strait.
• Unpleasant odors are eliminated from the retail space.
• Not only connected kegs are cooled, but also those that are being replaced.

As for the trade equipment, here you need a cash register, scales, a universal showcase for displaying goods and tables with chairs if you plan to sell beer on tap in mugs.

For the normal functioning of a beer store, 2-4 sellers are enough. Their number depends on the work schedule and the number of clients. When hiring, pay attention to the ability to communicate with customers, knowledge of beer varieties, or at least a vision of the difference between the proposed assortment. We advise you to give preference to former bartenders. Not unimportant factor is the appearance of a person, it should have to itself. Do not forget to keep an eye on the work of your staff, as often the income of a beer store on tap suffers due to the tricks of the sellers. However, if the employee's salary is decent, he is unlikely to want to deceive the employer and customers.

How to advertise the store and attract customers

First you need to create a positive image of the store. The original name, external and internal design will help in this. On the street, it is necessary to make an outdoor sign with a catchy slogan and a price list for drinks, which should attract not only pedestrians, but also drivers. Decorate themed windows and take care of good lighting. The internal interior should be made in the same style, branded clothes for sellers are welcome.

Even at the initial stage, you can find regular customers, a bright opening ceremony with a tasting of beers, coupons and discounts for the first buyers will help in this. To further attract people, it is worth conducting certain services, for example, ordering beer by phone, home delivery. A WEB-page on the Internet, all kinds of promotions and gifts for customers will not interfere.

Possible dates for opening a beer outlet

Opening a high-quality store in a short time is not an easy task. Businessmen will have to face a number of problems and delays, which we dealt with earlier. Difficulties may arise if you do not have experience in this field.

For a faster return on investment, it is better to open a draft beer store in spring or summer, because it is during this period that the demand for this drink increases.

Thus, it may take 1-2 months to open a beer outlet.

Fixed and variable costs

Consider the costs of a businessman who is about to open a beer store on tap and lease the building. The initial costs will be associated with paperwork, the purchase of the necessary interior items and assortment, and the organization of advertising.

• IP registration: 100 rubles
• Repair: 50,000 rubles
• Purchase of chairs and tables: 15,000 rubles
• Sign order: 30,000 rubles
• Outdoor advertising: 15,000 rubles
• Equipment: 200,000 rubles
• Purchase of an assortment of beer: 100,000 rubles

Total: 410,100 rubles.

In the future, the costs will go to the development of the enterprise, the payment of taxes, salaries to sellers, and improving the quality of products.

• Rent: 30,000 rubles
• Salary (including insurance premiums and tax): 100,000 rubles
• Raw materials: 250,000 rubles
• Advertising: 5,000 rubles
• Monthly costs: 385,000 rubles
• Profit before tax: 95,000 rubles
• Tax: 14 250 rubles
• Net profit: 80,750 rubles

According to the market analysis and the experience of entrepreneurs in the beer business, the profitability of the business is 30%, which is an excellent indicator, and the payback period is six months. During this time, the beer store on tap will rise and be able to bring in a significant net profit.

As a result, we advise novice businessmen to take a responsible approach to creating their own business plan and not to forget about the main risks of production: seasonality, shelf life of products, control by government agencies.

In contact with

With the current pace of development of a market economy, even a lazy person thinks about how to earn extra money or open their own business. An excellent help in this will be the opening of a kiosk selling draft beer.

Today, beer is a very popular drink that is in great demand, especially in the warm season. This business is very troublesome and requires constant monitoring and attention. You already have a legal affiliation, and you are faced with the question of choosing a premises. The area must be chosen closer to a large crowd of people (trade markets, large supermarkets, etc.) The required area is at least 20 square meters, half of which will immediately be occupied by refrigeration and bottling equipment.

Representatives of brewing companies offer this equipment for free use, subject to certain of their requirements and conditions. They will also bring beer in kegs, new plastic bottles, maintain equipment and suggest how best to work and what is needed for this.

Showcases can be made in any carpentry workshop in a couple of days. Advertising is the engine of trade, and how you present your business to the buyer, and the profit in your pocket will be appropriate. A presentable sign, obligatory cleanliness and hygiene, extremely polite and tidy sellers (with a sanitary book) and, of course, only fresh and cold beer.

It is necessary to remember about related products (various snacks, fish products, plastic cups, chewing gum and much more), they will make a significant contribution to trade. Do not forget about various gifts and promotions, any customer will be pleased to receive a free package, chips or crackers for beer. At the very beginning of work, minimize the percentage of markup on the product, this will attract more customers, then add 2-3% each.

To satisfy any customer, take care of the availability of such drinks as kvass and lemonade in your kiosk, they are also very popular during the hot months. Subject to all these rules, the turnover of your store will be up to 30,000 rubles a day, or even more. At first glance, huge numbers, but here the lion's share will go for goods to suppliers and rent of premises. At the initial stage, try to spend most of the profit on business development, advertising, expanding the range of goods on the counter and warehouse, and stimulating sellers.

Let's take a closer look:
Renting a room (20 sq / m) - 20,000 rubles per month (may vary depending on the region). You will need an agreement when concluding a deal with suppliers.

The most unpleasant and troublesome business is the agreement on trade with the administration, the conclusion of the fire inspectorate, GospotrebNadzor and the sanitary and epidemiological station (SES). Bypassing these instances will sooner or later entail certain consequences.
Exhibition equipment - estimated cost of 15,000 rubles.

Production and installation of an advertising sign and a pillar - 10,000. It is necessary to coordinate the advertising sign with the supervisory authority, which is fraught with a ban. Do not call your kiosk “Pivnushka”, “Pivnaya”, etc., more appropriate names are “Beerman”, “Beer & Co”, etc.

Salary of 15,000 salespersons each.
Household chemicals for maintaining the cleanliness of the premises, commercial equipment, stationery.
Surveillance camera 10000 (installation and connection) will help to avoid dishonesty of personnel.

Purchase of goods to fill the trading floor approximately 50,000-60,000 (without a warehouse)
The required number of beers must be at least 10 and must be divided into three segments: premium, medium and economy. This is necessary to satisfy the taste of each customer.

Gradation markup for beer:
Premium segment: Bavaria, Holsten, Heineken, etc. (over 150 rubles per liter) -20%
Middle segment: Kozel, Zlaty Bazant, Baltika, etc. (average price 100 rubles per liter) -30%
Economy segment: Shikhan, Samara, Zhigulevskoye, etc. (average price 100 rubles per liter) up to 40%
The markup on snack products is approximately 30%.

100% mark-up on cups, bags, cling film, napkins and goods with a price of less than 5 rubles
When concluding an agreement with beer suppliers and signing an acceptance certificate, check that all standard equipment provided to you is described in detail.

Gas cylinders with carbon dioxide (with serviceable reducer).
Beer dispensers
Exchange container (keg 50 or 30 liters)
Coolers per column
Drip trays and other small things
Require each supplier to have a certificate for the products supplied

This type of trading, although it is seasonal, will bring you good profits. Do not stop there, improve your business, open additional kiosks.

Newbie tip:
Today, in many newspapers and online publications, you can see a lot of ads for the sale of a ready-made business, such as a kiosk selling draft beer inexpensively and urgently. No one will sell a profitable business cheaply. "Kill the goose that lays the golden eggs."
Good luck to you in all your endeavors.