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How to open a karting club: investment and business profitability. Own business: Opening a karting club where to start Karting as a business owner reviews

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Karting - famous and exciting sports entertainment, which has been consistently in demand in Russia since Soviet times. This type of outdoor activity is on a new wave of popularity - karting clubs are full, but there are still no new ones. A business plan for a karting club will help you learn everything about this type of entrepreneurial activity.

Features of karting and business benefits

Karting is one of the types of sports on small cars - karts. Kart is different from the usual sports car. Its features are miniaturization and low power. You don't need a license to drive this vehicle at the karting track, which is why these vehicles are very popular among children.

Reference. The first cards appeared in the post-war period. Their creators are American pilots - veterans of the Second World War. As a form of entertainment at the airfield, they organized bomb cart races. Such carts formed the basis for the design of karts, which were published in 1956.

The target audience

The main feature of karting is its popularity. Among the adherents of this type of recreation there are both professional athletes and amateurs. At the same time, the age of karting fans is completely different - from children and teenagers to pensioners.

List of services

Karting clubs provide the following services:

card rental - 10 minutes;
card rental - 30 minutes;
card rental - from 1 hour to a day;
mini-tournaments between visitors;
competitions for regular customers;
beginner training;
corporate events and holidays - the conditions are negotiated individually.

Benefits of this business:

Demand. It is caused by the general popularity of a healthy lifestyle and extreme sports.
Availability. Every average Russian can afford to visit the karting track.
Lack of competition in small settlements. There is no karting in provincial towns. Many go karting to neighboring cities.
Small staff.

Market and risk assessment

Even the most sought-after business carries certain risks for the entrepreneur. To avoid them, you need a deep analysis of the market. It will show how profitable it is to open a karting club in a particular city, how quickly it will pay off and whether it will pay off at all.

Market analysis includes:

Target audience analysis. Target audience are potential visitors. The target audience is studied comprehensively - sociological surveys are conducted, the purchasing power of the target audience, its interest in karting and involvement in this type of outdoor activity are assessed.
Analysis of competitors. Typically, competition in this market segment is low, especially in the provinces.
Forecasting the development of karting clubs. It depends on how popular the business will be in the future.

Possible risks when organizing a karting club:

long payback;
unprofitability;
absence of visitors;
seasonal dependency.

Organizational plan of the project

Business registration

There are two registration options:

registration of a legal entity;
registration of an individual entrepreneur.

To issue entity, it will take more time and effort, so it is recommended to register an IP.

To register an IP, you must:

Decide on the method of registration - via the Internet or at the place of residence. The first option is the fastest and most convenient.
Select OKVED codes. There are three of them for a karting club - 92.72 (“Other activities for the organization of recreation and entertainment”), 71.40.4 (“Rental of inventory and equipment for leisure and recreation”) and 93.11 (“Activity of sports facilities”).
Submit an application on form P21001.
Pay the state fee - 800 rubles.
Register with the tax office. To simplify registration, it is recommended to choose a simplified taxation system.

ATTENTION! It is important to indicate the address in the application Email- all documents on registration of individual entrepreneurs will come to him. By regular mail they will not be sent.

Documents that will be needed for registration of IP:

passport;
a completed application form R21001;
receipt of payment of state duty;
application to the tax office for the transition to a simplified taxation system.

Additionally you will need:

Sign a contract with an insurance company.
Obtain additional permits - if there is a cafe, canteen or other public catering on the territory of the karting club.

Site search

Building your own track is long and expensive. Not every entrepreneur can afford it, especially at the start. There are many ways to save on rent.

Venue rental options:

abandoned factories;
old training bases for racers;
territories of abandoned military units;
inactive airfields;
city parks - municipal rent is cheaper;
rent of a ready-made karting club;

Finding a territory to build a track is not enough. It is important to pay attention to its location.

In order not to lose potential customers, the karting club should be located in a place that is easy to get to.

Arrangement of racing tracks

The success of this business largely depends on how well the track is designed.

The ideal karting track should be:

Interesting. It should contain obstacles, be curved - so that the driver feels like a real racer, and not just a ride on the map.
Safe. The route must be designed so that even in the event of an accident, the driver is not injured. For this, additional protection is used on difficult sections of the road - obstacles in the form of old car tires, hay bales, etc.
Suitable for both professionals and amateurs.

In addition, the route must contain lighting for trips at night and have special signs.

Purchase of equipment

To open a karting club, you will need to purchase:

Cards. The minimum quantity is 6 pcs. Machines should be of different models and different capacities - to meet the needs of each client. Used cars are usually bought, usually in the Czech Republic - they are distinguished by high build quality and competitive prices.
Equipment for pilots. The minimum set includes helmets and balaclavas of different sizes, gloves, turtle jackets, overalls - for trips in the cold season.
Flags and signs. Necessary for marking the route.
Old tires or hay bales - to build a fencing system.
Traffic lights.
Scoreboard.
Additionally - furniture and equipment for the office and cash desk.

Company staff

A karting club is an enterprise that cannot function without a staff of experienced employees.

Company staff should include:

auto mechanics;
driving instructor;
administrator;
a physician capable of providing first aid for injuries;
maintenance personnel who will ensure that the track is always in a suitable condition;
cashier;
accountant.

Development of a marketing strategy and advertising

The marketing component is one of the main ones in the development of every business plan. The success of the entire enterprise often depends on the advertising campaign.

Among them:

Outdoor advertising. This is advertising on billboards, in transport, on bulletin boards.
Advertising in print media. It works best if you advertise in thematic newspapers and magazines about sports, in particular about racing.
Internet advertising. This is relatively new, but one of the most effective advertising tools. It is recommended to use advertising in regional online publications, targeted advertising in in social networks and SMM promotion. This will allow you to get the maximum coverage of the target audience.

Additional ways to promote:

Contests. For example, a group of a karting club is created in social networks, in which free subscriptions to visit the club are played weekly. One of the conditions for the draw is to repost the advertisement. Advertising costs are minimal, but the return is high.
Partnership programs. It's common marketing ploy. Its essence: the client brings a friend and gets a good discount or an hour of free skiing.
Stock. Discounts on weekdays, gifts for birthdays.

Financial calculations

Investments at the start

Initial investment:

purchase of 6 cards - 300 thousand rubles;
purchase of equipment - 150 thousand rubles;
purchase of additional equipment - 50 thousand rubles;
paperwork - from 5 thousand rubles;
purchase of furniture for the cash desk and administration - 60 thousand rubles;
advertising costs - 80 thousand rubles;
payment of the state fee - 800 rubles.

Current expenses

Monthly expenses:

track rental - from 40 thousand rubles;
salaries of employees - from 70 thousand rubles;
payment utilities- from 20 thousand rubles;
taxes.

Revenues from karting

Profitability of the karting track may differ in each region and even city.

This is due to a number of factors:

purchasing power of the population;
the presence or absence of competitors;
seasonality;
the cost of rent - for example, in Moscow it is higher than in Rostov;
advertising campaign success.

Profit calculation

Average earnings from one card - 700 rubles per hour. For a day - up to 7 thousand rubles. The maximum daily income is 42 thousand rubles.

Additional income - training services for beginners, tournaments and competitions between participants.

The monthly income from the karting track is 170 thousand rubles. The maximum annual income is 1.7 million rubles. Net profit excluding taxes, rent and salaries of employees - 700 thousand rubles.

Payback and profitability of the business

The annual profit from the karting track is 1.7 million rubles. From this amount, expenses for rent, taxes and the maintenance of employees are deducted. Net annual earnings of 700 thousand rubles.

At competent organization business and stable demand for cards, it will pay for itself in a year and a half, after which it will bring a net profit.

Despite the popularity of karting, this type of business is still low competitive, especially in provincial cities. This gives the entrepreneur the opportunity to fully master the niche.

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Reviews (15)

Reviews on the business plan of the karting club (15)

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Business plan for a karting club

Vladimir

Vladimir, thank you for your response. It's great that before you started creating a karting club, you decided to double-check your calculations. We are glad that our developments have brought you real help. We wish you a successful opening.

Business plan for a karting club

Vladimir

Business plan for a karting club
Alexander
At first it seemed that everything was very complicated, a lot of tricky things were written. But when I began to understand in detail, I realized that what was written was what was needed to develop a high-quality business plan. Thank you.
Alexander, thank you for your response. We create model documents so that a person who wants to develop a business plan on their own can do it without difficulty. We wish you good luck in creating a karting club.

The main thing about the business plan of the karting club

The roar of engines, the squeal of brakes, the enthusiastic hubbub of the crowd - if a person wants to get an adrenaline rush, he goes to the karting track. The opinion that only teenagers are the regulars of karting centers is fundamentally wrong. If you have an idea to open your own karting club or center, keep in mind that the main audience that will visit it are young wealthy people aged 20-35 years old. Some like to watch races, others like to take part in them directly.

When planning to organize a karting center, take care, first of all, of the availability of a quality track, which is a key success factor for such a business project as karting. It has to be both exciting and safe, and that combination is very difficult to achieve. Only a competent and experienced specialist will be able to correctly calculate all turns and turns, and only a competent and experienced specialist will be able to evaluate their safety.

Do not forget about the appropriate equipment, which allows each visitor to instantly transform into a real racer. You can give out disposable go-kart suits, or you can rent out regular go-kart suits.

Horizontal racing

The main item of expenditure when opening a karting track is the rent of land for karting. When choosing a site, ask in advance about the possibility of placing such a structure on it. It is advisable to conclude a long-term contract so that your hands are untied, and you can actively develop your karting business, while receiving good income. Purchasing cards also requires significant costs. The cost of one car ranges from 2 thousand to 5 thousand dollars. In order to organize a full-fledged business - an attraction with karts, you will need at least 8 karts. And don't forget kids' cars, which are also in high demand.

The payback of a karting club depends on how popular your karting track will be. Organization of karting rental is the main source of profit. The more clients, the higher the income. Therefore, proper promotion own business is of great importance. When opening a go-kart rental business, think in advance how you will be able to attract customers. It can be special conditions for regular visitors, it would not be superfluous to organize a rental of cards for holding corporate events. In this case, tents should be provided at the karting track, in the shade of which visitors can relax between races, drink a cup of tea or coffee.

If you do not have experience in such a business, it will be much easier to open a karting track, guided by the advice of professionals, which are contained in a competent example of a business plan for opening a karting club with ready-made calculations. This document contains detailed description all the subtleties of business, including the very definition of a karting track. Opening a kart will not cause you serious problems if you strictly follow the advice of professionals. Thus, you will minimize all possible risks and easily cope with any difficulties that may lie in wait for you along the way.

A ready-made business plan for a karting club from scratch with examples of opening calculations

We offer a business plan for a karting club so that you can start a business related to sports car racing. Karts are popular with teenagers and older people, those who appreciate the justified risk and love to feel like a real ruler of a high-speed vehicle, a racer behind the wheel of a sports kart, like to spend their weekends in karting clubs. Therefore, it will be very far-sighted to have at hand detailed planning of this undertaking, both in a metropolis and in a small city.

This document on the organization of karting is intended for those who have seriously decided to take up this business, because in order to put karting into operation, you should think about selecting the appropriate premises, decide on the purchase of a kart fleet, and also build tracks, taking care of the safety of your customers. It is preferable to buy equipment that is made in Italy, however, some models of Chinese karts have proven themselves quite well, and their cost is quite acceptable. You should also think about providing the technical component of the future club, specialists are needed who can troubleshoot karting machines and maintain the park in good shape.

Having studied finished document, you will gain confidence in your guesses and with the help of methodical calculations, you will be able to determine both the size of the future club and estimate the cost items that will be impressive at the first stage. You also need to purchase appropriate protective clothing for your future visitors and you should take into account the age characteristics of customers. Do not forget that on weekdays you can reduce prices for sessions, and on weekends and holidays you can set an increased rate, without reducing the flow of visitors. This is a far-sighted and profitable business for entrepreneurs, see for yourself by examining the financial document.

In stock Business plan for a karting club 5 13

Go-karting is not just about racing for teenagers. Wealthy people who have an acute lack of adrenaline are considered regular customers of such centers.

That is why karting as a business should be built taking into account all the subtleties and nuances.

If everything is organized correctly, then the profitability of entrepreneurial activity will be approximately 50 percent in one year. This review will consider exemplary business plan karting club.

What should be taken into account when designing routes?

The track is something that any karting center should have. It must embody the unity of opposites. From one point of view, the track should be organized in an interesting way, and from the other, no one should get hurt during the races. Steep turns, bridges, tight turns - with the help of all this, you can make the route more exciting and interesting.

But do not get involved in extreme sports during the construction of the track. It will be necessary to foresee everything so that potential customers do not get injured. It is also worth considering that the angle of elevation of such a structure on the highway as a bridge should be about five degrees.

On the track, they usually accelerate to vehicle up to 70 kilometers per hour. But it should be understood that the spirit of the competition, as well as the power of the steel machine, can be a good incentive to achieve more high speeds. Therefore, when designing a karting center, it is necessary to make sure that there are no too long straight sections on the tracks. All this must be taken into account when drawing up a business plan for a karting club.

How much will the equipment cost?

A significant role in proper organization of its entrepreneurial activity in the field of karting is the selection of equipment. With its help, potential customers are able to turn into international racers. The price for one set of uniforms can reach one and a half thousand rubles.

You will have to spend about 450 rubles on a helmet. Naturally, it is necessary to purchase equipment of different sizes so that each client can choose a kit for himself in size. For example, if there are about 8 karts in stock, then you will need to purchase twice as many overalls in 6 sizes. There should be exactly the same number of helmets, only 4 different sizes.

The spirit of competition must be maintained

According to experts, an important component in the organization of karting is the chronometric system. It should be understood that such a center is entertainment on the verge of sports.

Any person will be interested in winning, overtaking, etc. Accordingly, the first and last participants will be determined based on the indications of the chronometric system. The price of such equipment will reach an average of 150 thousand rubles.

However, when drawing up a business plan for a karting club, it must be taken into account, regardless of the high cost. In addition, all expenses will subsequently pay off fairly quickly.

Purchase and maintenance of cars

The cost of a go-kart card will be from 70 to 150 thousand rubles. Many entrepreneurs opt for Czech cars. There is an opinion that they have the optimal ratio of quality and cost. In the event that the track in its area reaches three thousand square meters, then ideally you will need to purchase eight cars. If there is a large initial capital, then you can purchase children's models. With this step, it will be possible to attract the attention of parents to the institution.

Using one car will cost about 15 thousand rubles for one month. The main costs will go to the maintenance of rubber. The cost of one set will be approximately 3 thousand rubles. Replacement should be carried out about two times in one month. In addition to tires, regular costs also relate to the purchase of fuel (gasoline 95 grade), as well as spare parts and repair kits.

Cars break down quite often. And in most cases, the customers are to blame. But it should be understood that the repair will have to be dealt with directly by the entrepreneur. These are the unwritten rules of the industry. Therefore, the business plan of the karting club needs to be designed with this in mind.

Staff must be highly qualified

First of all, you will need to find a good administrator who has a calm and balanced character. On his shoulders lies the task of resolving conflict situations with clients.

The administrator, who will calmly communicate with people, is able not only to resolve all kinds of conflicts, but also to maintain the reputation of the club at a fairly high level.

Don't forget to hire mechanics. The search for specialists who can service the cards is not as simple as it might seem at first glance. Naturally, absolutely every mechanic will be able to deal with the cards. However, you need a specialist who has a fairly large experience in this field.

A professional will be able not only to repair the car, but also to adjust the engine, the quality of which will depend on fuel consumption and ride comfort. The owners of karting tracks have one thing in common: in order for specialists not only to work efficiently, but also to keep their place, it is necessary to make sure that wages are competitive.

Advertising campaign plays an important role

At the stage when indoor karting is just open, you will need to responsibly approach the promotion of the institution. The most effective will be the advertising that will be served through the radio and men's magazines. Another good advertising move will be the organization of various competitions and championships. It will not be possible to receive a lot of money from these events, but a professional movement will be formed. Accordingly, the company will be provided with a large number of potential customers.

Finding a place for a karting center

Indoor karting cannot exist without the appropriate premises, which will ensure the relevance of this institution even in winter. An open area will be required for racing in the summer. Building an indoor organization will become more costly. It is because of this that many entrepreneurs very often rent factory workshops and arrange tracks there.

Formation of the cost of services

It will be necessary to form the cost of using the karting track. Kart rental should be approximately three hundred rubles for ten minutes. IN holidays prices can be increased. For their cash potential customers have the right to receive full equipment, as well as lap statistics. In one hour, the karting track can pass about 25 customers.

Creating a ventilation system

When organizing indoor karting, you will need to design a ventilation system. It is necessary so that the exhaust gases do not linger in the room. Its purchase will cost about 300 thousand rubles.

What is the result?

Several examples should be given options karting design. They are the following:

Small organization. It will be necessary to lay 300 meters of asphalt, purchase three not-so-new karts, spare tires, and a uniform. You will also need to pay wages mechanics and build a small "shed" under the building for the administration. Total: the initial capital should reach 120 thousand rubles at least. The area of the premises will reach 3,000 square meters.

Average organization. It will take about 400 meters of paved road, a modest building for the administration, ten cars, not a very large staff. This option implies the presence of an initial capital of 900 thousand rubles.

Sports organization. It is necessary to build a track with a length of 900 meters and a building for the administration. You will also need to purchase a timing system, hire mechanics and workers who will service the kart, design a shower, put a fountain in the lobby, etc. The initial capital in this case should reach several million rubles. In this case, the area of the premises can reach 40 thousand square meters.

There should be a lot of potential customers

In order for absolutely all investments to be fully justified, it will be necessary to constantly expand the client base. For this, it is necessary to organize additional sources income.

For example, very often in karting centers you can see a bar. Naturally, a drunk client cannot be granted access to the card. However, after one mug of beer, it is quite possible to do this, since there will be no traffic police on the track. You can also open sections in your enterprise.

For example, for children. Numerous corporate parties will provide a large profit for the karting center. With their help, it is possible to purchase about 6 thousand rubles in one hour.

However, one very important factor should be taken into account. For corporate clients it is necessary to provide very high level service. The staff must be polite, and the restaurant, which is available on the territory of the organization, clean. In this field of activity, you will also need to get acquainted with event agencies. With their help, you can ensure the holding of show programs and various events on the territory of the karting center. Also, with the help of them, a script for any holidays will be developed.

With the proper organization of business activities, the opening of a karting club will pay off in about one and a half or two years.

Nuances that should not be forgotten

When creating your own karting center, you need to take into account some subtleties. They should be listed:

To maintain interest in the karting track, the shape and configuration of the tracks will need to be changed periodically.
It will be more profitable for an entrepreneur to assemble cars with his own hands, rather than purchase them. If there are qualified employees, the initial capital required to open the center will be reduced by an amount equal to approximately 30 thousand rubles per card. Cars are not subject to certification. Based on this, it can be said that claims from government agencies will not be.
The cost of the kart can be reduced if some of the materials are self-produced. For example, a balaclava, which some clients constantly take home with them, is imperceptible to the administration.
In order to get rid of the possibility of losing helmets for 2 thousand rubles, you need to purchase them for 500 rubles. In this case, at the exit you will need to plant a guard. It is he who will ensure that no one steals anything.
The resource of one card reaches 500 hours. After the end of this resource, the car will need to be sold. Otherwise, the cost of its maintenance will increase.
Car tires. This material is perfect for designing fenders. In addition, in most cases, they can be provided absolutely free of charge by the owners of repair companies, since disposal will be more expensive.

Considering all these points, as well as showing your imagination and organizational skills, you can create a highly profitable entrepreneurial activity, from which everyone will receive only positive emotions. We hope that this review helped you figure out how to open a karting club.

The relevance of the business at the opening of an entertaining karting club is justified by the fact that the niche in many cities of Russia is not occupied, and the demand for racing is constantly growing due to the popularity of sports karting, including the Formula 1 championship.

Entertaining karting center (kartodrome) is an equipped special vehicles without a body (karts) a track for racing as an active form of recreation.

Karting clubs are of two types: sports And entertaining. There are also indoor and outdoor karting tracks. The closed karting club operates throughout the year, while the open one brings more profit in the summer, but does not work in the winter.

Organization of karting business (seasonal option)

Brief instructions for starting a business

Registration activities, the choice of the form of taxation. The optimal organizational and legal form of doing business is the form of an individual entrepreneur, and it would be right to choose a patent system as a taxation system tax accounting.
Advice from Moneymaker Factory: to save on bookkeeping the best option will conduct it independently with the help of the Internet service "My business".
Choosing the right place. Suitable enough to create an open karting club land plot. The main conditions for choosing a site are its area (size matters) and good transport accessibility(The karting track can also be opened in the industrial part of the city, if it can be easily reached by public transport).
Track repair and preparation. To create a route, it is necessary to prepare descents and ascents, choose the right angles and turns, and also provide straight platforms for acceleration. The design of the track is currently being created in specialized 3D graphics programs. The road surface must be paved. In order for the tires and other parts of the kart to wear out more slowly, the quality of the coating must be smooth and free of cracks. The edges of the track are equipped with old tires and other materials that soften the blows.
Buying karts and additional equipment. To start a business, it is enough to have 6 cars. Preferably have various models, but keep in mind that duplicate cars may be needed for racing. Thus, it is recommended to have 3 brands of cars, 2 for each brand. The best cards it is customary to consider Western models, but in Russia there are also enterprises that produce cars for karting. Domestic cars are cheaper, but wear out faster. This fact must be taken into account when organizing a business. It is also optimal to have several children's cars. Among the additional equipment, flags, traffic lights, carts and scoreboards are distinguished. Rest optional equipment purchased if necessary.

The profit of the karting track is formed by car rental (200-800 rubles per race), the opening of a karting training school, competitions and corporate events. The main equipment for karting are cards, and the additional equipment is flags, traffic lights, scoreboards, carts and an electronic timing system.

The minimum set of equipment for a karting center

Basic equipment *

Brief feasibility study for an indoor karting track

Capital investments

purchase of karts - 799 thousand rubles.
additional equipment - 240 thousand rubles.
delivery of equipment - 70 thousand rubles.
Track preparation - 200 thousand rubles.
organizational expenses, other expenses - 50 thousand rubles.

In total, the launch of the karting track will require 1,359,000 rubles.

Calculation of revenue and profitability of activities

* According to practice, it takes 3-6 months of work for a karting track to reach the forecast revenue.
** Business profitability - expert opinion article author

Along with the purchasing power of the population in Russia, the demand for expensive leisure. And lovers of speed and adrenaline choose karting. From the outside it looks like a child's game, but this is a serious sport and serious, especially considering the complexity of the tracks, speed. A special system measures the time for which a person passes the track, so you can ride alone or arrange competitions with friends and work colleagues. The organization of such entertainment will allow the entrepreneur to earn money, but this requires a well-thought-out and detailed business plan karting club, which we will present here.

Relevance

This direction is considered promising, but it should be noted that the opening of a karting club will justify itself only in a medium or large city, where there are people who can afford such entertainment. Experts say that it is advisable to open such an institution in millionaire cities.

Also, one should take into account the fact that this activity is seasonal, unless it is a closed karting track that can operate all year round and in any weather. However, closed areas are very expensive to build, and then a lot of money is spent on their maintenance.

Summary

It is necessary to develop a business plan for a karting club with calculations from the choice of the format of the establishment. There may be three of them:

Economy The simplest open karting track with a minimum number of cars and short tracks (up to 500 meters).
Average. This format is already distinguished by longer tracks, good coverage, but it is still an open area.
Elite. Here are the best foreign models of karts, tracks about a kilometer long, and, most importantly, all this is located indoors. In this, you can not only earn on amateur races, but also organize professional competitions.

When choosing a club format, be guided by the needs of the city. It is impractical to create an elite karting club in a small provincial town. Economy and middle class are best suited here. Institutions of this kind can only take place in Moscow, St. Petersburg and several other cities of the country (and in some they already exist).

After choosing the format, a market analysis and a study of competitors are carried out. To win against the background of other similar establishments, you can offer customers the following advantages:

A new track with an interesting configuration.
Modern kart models.
Qualified instructors and a professional trainer (you may be able to co-brand a well-known circuit racing athlete).
Special programs to attract corporate clients.
Thoughtful price policy, system of discounts.

Any of these advantages will be able to attract new visitors and turn them into regular customers. It is recommended to bet on corporate clients, because racing is a team competition, and it is good if employees of the whole company periodically come to the karting club. These are regular customers, and the owner will have more profit.

Services

The list of services is thought out in advance, because the future profitability of the business depends on it. Pricing example: This is 250 rubles for a 5-minute drive for individual clients and small companies. For large corporate races, you can offer to rent the entire kart. The rental price includes car rental, instructor's work, equipment, track. Until the evening, the rental price for an hour will be 4 thousand, for two hours - six thousand and for three - 9 thousand. The more hours, the more profitable for the client, so you can get guests to pay more.

You can stimulate attendance by lowering the cost after hours (usually in the morning). In the evening, on holidays and weekends, on the contrary, prices should be raised significantly. This tactic has shown good results in other karts.

Do not forget about Additional services, which also bring good money. This includes organizing receptions, writing a script, and organizing competitions between several companies. In addition, having your own coach, you can conduct paid classes for children. The cost of two-hour classes twice a week is about 2.5 thousand rubles a month. 5-10 people can work in a group at the same time.

track

An indoor karting club is a very expensive project, so we will focus on the economy class option. There is no need for a room for it, because everything takes place in the open air. Therefore, it is important to find a large area area. A municipal amusement park is suitable, where an entrepreneur can rent a place. The size must be at least 3 thousand square meters, and you will have to pay about 150 thousand rubles a month for it. The amount depends on the location. Renting land from the municipality is always much cheaper than from a private owner, so it is important to negotiate with the city authorities. Tenders are held periodically, where you can rent suitable space inexpensively.

The site is asphalted, or a special coating is preliminarily applied to it, separate track paths are formed, special fences softening the impact are installed. It must be remembered that the tracks must have sections for acceleration and turns. Therefore, a three-dimensional model is first created on a computer, which is then transferred to the landscape. To make the track really interesting, you should contact a professional architect who specializes in autodrome projects. The site is usually limited by old car tires, they can be found in the right amount at city tire shops.

Employees

Only professional staff who understand the specifics of this type of racing. The main requirement for the staff is a responsible attitude to business, because the karting track is a potentially dangerous place for a person, so it is extremely important to comply with safety requirements. Below is a list of employees with their salary levels:

We see that 68 thousand rubles are spent on salaries every month.

Advertising expenses

Investing in advertising is necessary costs, which help to convey to people information about the new entertainment place and its benefits. In the case of the karting club, money for advertising campaign not much is needed. Usually it is located in an amusement park, where there are always a lot of people anyway. But it’s still worth posting ads on several sites immediately after opening:

On the Internet.
On the radio.
In the form of outdoor advertising.
In newspapers and magazines.
On TV channels in the form of a running line or commercial.

One or more of these sites will be enough for people to find out about the existence of your club and want to visit it.

Final counts

Now let's go over the specific numbers. So, to enter this business, an entrepreneur needs about 6 million rubles. Let's write out the costs in more detail in the form of a table:

Without the presence of 6 million rubles, a businessman will not be able to implement this business plan. The larger the track and the more difficult it is to implement, the more expensive it will be to create. In addition to one-time expenses, you will also need monthly expenses, which include rent, salaries to employees, replacement and repair of equipment, and more. We will calculate how much investment for the karting track will be needed per year:

As a result, we see that for the year we get an amount of 3,800,000.

Now let's talk about the profitability of a karting club and what profit a businessman who has invested his money in this enterprise should expect. The profitability of the karting club is about 80%, which is a very good indicator.

A corporate order brings 10 thousand rubles at a time. You can count on about 1 corporate party per week. This is 40 thousand per month. With the right approach, this amount can be increased several times.

Single clients bring 500 rubles. per day and about 400 thousand per month. Plus to this additional income from the school of the young racer and the provision paid services- it's about 200 thousand per month. Total revenue for the month will be 650 thousand rubles. From this money, you still have to deduct the wages of employees, rent, taxes, utility bills and other expenses.

After about 2 years of operation, the karting club will pay for itself and become a plus. Of course, this is a considerable period, which, under bad circumstances, can increase up to 4 years. Despite the profitability, the business requires large investments and slowly pays off, which should be attributed to its shortcomings.

In conclusion

A karting club is a popular and trendy idea that even a novice entrepreneur can implement if he is ready for a large initial investment. To open it, you will need at least 6 million rubles. But the profitability of the enterprise is quite high (about 80 percent), and in 2-3 years the return in the form of a good financial profit will be noticeable.

There are many adrenaline junkies out there who want to race small racing cars at high speeds on winding tracks. And on this, if you make an effort and calculate everything, you can make money. The most important thing is the development of a competent and thoughtful business plan, which is then brought to life by the forces of a businessman. And, of course, do not forget about high-quality equipment.