Already long years the problem of kindergarten does not become less urgent for parents. Firstly, it is now very difficult to get there, the queue must be taken almost until the birth of a child (even accepted Government program compensation to parents for kindergarten). And secondly, the enrollment in groups is so large that an individual approach to the child is simply excluded, which greatly affects the development of the baby. Private kindergartens come to the rescue. If you put in enough effort, then this is a fairly profitable type of business. How to open a private kindergarten, read on.

It should be noted right away that high-quality child care requires serious investments. The main tasks that the future owner will need to solve are the selection of premises and personnel, as well as the collection of all required documentation.

Registration legal entity- a rather troublesome period, which, according to the law, should take a month. In practice, this period is significantly increased. After you have registered a legal entity, you need to go through several instances in order to agree on the implementation of specific activities. It is imperative to register an educational institution with the tax authorities (there it will be assigned a taxpayer identification number - TIN) and in all off-budget funds: pension and social insurance, as well as in the organization of state statistics.

If the educational activity is carried out by a legal entity, it is necessary to undergo licensing and obtain a license that will give the right to such activities. License issued State bodies management of education and local governments.

You can obtain a license by submitting the following documents:

1. Charter of the organization.

2. Agreement for the lease of premises or the right of ownership to it.

3. Document on tax registration.

4. Conclusions of the sanitary and epidemiological station and firefighters on compliance with all safety rules in an educational institution.

5. A document stating that the institution has all the necessary material and technical base and educational and methodological literature.

6. Educational program institutions for each age group.

7. Data on the teaching staff and the number of children.

Obtaining a license is a prerequisite. Otherwise, the founders may be held criminally liable. At the same time, activities that do not subsequently involve the issuance of documents on education are not subject to licensing. These are classes in circles, sections, organizing leisure activities, providing consultations, conducting trainings, etc.

The choice of premises must comply with all the norms and requirements for preschool educational institutions, regardless of whether it is owned by you or under a lease agreement. Kindergarten long before opening in without fail employees of the sanitary and epidemiological station will visit to monitor compliance with all rules. Each child should have at least six square meters of space, there must be separate rooms for sleeping, playing, a gym, medical office. It is obligatory to install a fire alarm around the entire perimeter of the kindergarten.

The next cost item will be equipping the kindergarten with all the necessary equipment. These are educational toys, stationery, children's furniture (chairs, tables, beds, individual lockers for clothes), teaching aids, equipment for free games and educational activities. It is necessary to equip the teacher and children with musical instruments, and the gym with equipment for outdoor games and physical activities. You should also purchase furniture, appliances and utensils for eating, pots, towels and other household items.

The staff is selected, as in the state kindergarten. It is obligatory to have educators, nannies, a health worker, a cook, a cleaner and a manager in the staff. Depending on financial capabilities, a private kindergarten may have a psychologist, security guards and a sports coach. Non-state kindergartens are associated by parents with highly qualified specialists, for whose work they are ready to pay good money. Therefore, the choice of employees must be approached with all responsibility and scrupulousness, so that they, in turn, conduct preschool training at a decent level.

This type of business is not considered highly profitable, moreover, its opening takes a long period of time due to the execution of all documents. How to increase profitability by opening a private kindergarten? The answer is simple: you need to implement additional services(for example, circles). Therefore, this direction is very promising.

Quality assurance. All regions. Over 3000 options in one place. Instant download.

On this page you can download or read the finished typical business plan organization of a private kindergarten.

Read also the material about what an entrepreneur needs to consider when opening a private kindergarten. How to open a private kindergarten .

As already noted, private kindergartens are becoming more common, especially in major cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private preschool institution, as well as the process of raising a child, is a very difficult and rather troublesome business due to the complexity of registration permits and other restrictions (in particular, requirements for the premises of a kindergarten).

The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of ​​\u200b\u200bwhich will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking O major project, That the best option there will be a lease of the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.

When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.

Kit necessary equipment for the organization of a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can be from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.

In addition, you must take care of the medical care of your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the above organizational issues, your private kindergarten business plan must include all necessary financial calculations, which will be different in each case.

TO necessary costs should include:

1. the cost of buying or renting a property,
2. the cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. Communal expenses,
5. staff salary,
6. food expenses,
7. laundry and general expenses.

The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.

The average cost of a child's stay in the usual private kindergarten- 15 thousand.

rubles per month. If you have a group of 15 people, then the income, respectively, will be from 225 thousand rubles. Additional income can bring various leisure activities, weekend groups, mugs, etc.

You can download a ready-made kindergarten business plan here

You can also download a sample finished business plan for a private kindergarten on our website.

Share this page with your friends! Thank you!

How does a modern kindergarten project differ from projects of past years

In the CIS countries everywhere you can find the same type of kindergartens that do not fully cope with all the needs of children. Although such buildings were built decades ago, no one is going to demolish them, even though they are outdated and completely unsuitable for raising children.

At the same time, do without overhaul these buildings is simply impossible, as many kindergartens have problems with a leaky roof or cold rooms. The most amazing thing is that Soviet kindergarten projects are still in use today.

At the same time, everything is not so bad, because recently outdated patterns and architectural solutions are used less and less. They have been replaced by newer templates and designs that combine all the essentials for kids. It is pleasant to be in modern kindergartens, because they are light and cozy, and properly selected climatic conditions do not force children to sit in cold rooms in winter and too stuffy rooms in summer.

Modern typical project of a kindergarten

To get a good kindergarten in which children will feel comfortable, it is necessary to completely revise the projects of kindergartens of past years. Everything must be left positive sides Soviet projects, completely remove weak ones, correct errors, and add new functions to kindergartens. This is the only way to get a modern building that is ready for many years of use.

Modern kindergartens have a better layout and a large number of functions. Recently, attention has also been paid to the improvement of the territory adjacent to the garden. The way kindergartens look externally has also changed, because not only the interior of the building is thought out, but also the exterior. Therefore, it often happens that it is the kindergarten that becomes the architectural center of the district.

Can typical kindergarten projects be unique and interesting

If we talk again about kindergartens that have remained since the Soviet period, then it should be noted that they are not distinguished by their uniqueness. All of them are gray and faceless, which is why children are bored in them. But modern kindergartens can differ from each other even in their layout and facade of the building.

Also, modern kindergartens differ in color scheme. After all, you can stop your attention on the cladding of the facade with red brick, or choose calmer tones, for example, beige or gray. But it is best to pay attention to the bright options, as they are more interesting for children.

Therefore, during the facing of the kindergarten, you can not be afraid to mix red, blue, green and other bright colors. Children will love it if the building has an unusual shape and combines all the colors of the rainbow.

Possibilities of modern kindergarten layouts

But it's not just about appearance modern kindergartens, because this is not all. You also need to make sure that the capacity of the building is sufficient for the comprehensive development of children. For example, swimming pools in kindergartens are no longer a rarity. This is especially true for big cities.

A small swimming pool can be located next to the kindergarten, but most often it is located indoors, which makes it possible to use it at any time of the year. The pool is very important, because swimming lessons develop the child's still weak muscles, improve posture and help strengthen the immune system.

It is also necessary to equip music and sports halls, because kindergartens cannot do without them. They should be somewhat larger than the rest of the rooms.

If we talk about the gym, it is quite obvious that the more free space in the room, the better, as this provides more freedom of action. If the hall is large enough, then you can even play football or volleyball in it, which will add variety to the usual physical education.

What else can a typical project of a kindergarten for 80 places contain?

Of course, in the kindergarten there should still be group rooms that are designed for games and activities. They should be made of safe and practical materials that are easy to clean. This also applies to the bedroom. But the dining room should contain everything you need, so you need to carefully work on its design.

Parents are interested in the conditions in which their child will spend time. What to look for when choosing a kindergarten for a child:

• Cleanliness of premises;
• Location (if the kindergarten is too far from home, then it is better to refuse it);
• Kindergarten projects Ukraine;
• Availability of permission for the occupied area.

Also a huge plus will be the presence of large playrooms that contain many modern toys. The rooms themselves must be good condition. It is desirable that the interior is bright and interesting for the child, but you can stop at more relaxed options.

The reasons why more and more modern parents choose a private kindergarten for your kid a lot. This is the desire to get an individual approach to the child, and the presence in such kindergartens of more serious and diverse early development programs, a balanced children's menu, more comfortable conditions than in a municipal garden. In this review, together we will draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

Groups for children from 1.5 to 3 years old remain the most popular, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old, and will be given a coveted place in the municipal kindergarten. How to open such a kindergarten and what pitfalls to expect along the way will be discussed in this article.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are made up of:

1. rent and repair of premises;
2. legal business registration and obtaining a license;
3. hiring qualified personnel;
4. purchase of furniture, toys, inventory, office equipment;
5. advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be drastically different when starting a private kindergarten in Moscow and in a provincial city.

Monthly expenses

The monthly expenses in the business plan include:

1. rent for the premises;
2. communal payments;
3. staff salaries;
4. tax and social contributions;
5. payment of a credit (loan) and interest on it (if any);
6. food for children's kitchen;
7. advertising and promotion;
8. purchase of stationery, inventory, detergents, tutorials, etc.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are a lot of children in the kindergarten, they will need, respectively, more workers, which means higher costs for wages and tax deductions.

In the business plan, focus on start-up capital, initially it is enough to open a small-format kindergarten for 10-20 children. Thus, it will be easier to understand and organize the internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes are inevitable when starting a new business, so keep them small. You can always expand.

Legal Issues

For entrepreneurial activity a private kindergarten must register with the tax office. As a rule, 2 options are used in business:

1. in the form of a legal entity (LLC, etc.);
2. as an individual entrepreneur (IP).

If the legal entity option is selected, it must be non-profit organization(i.e. it is impossible to register in the form of LLC, CJSC, OJSC, etc.). Registration is made in the Ministry of Justice of Russia. If you are not familiar with the nuances of legal persons, we recommend that you contact the relevant companies for advice, as a rule, this is free of charge. It should be noted that an LLC is a more costly form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as a sole trader is easy today. It is enough to apply for tax office and pay the state fee. Registration term - up to 5 days.

Keep in mind in your business plan that legal delays can take up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, it is necessary to register with the Pension Fund, the Social Insurance Fund, and statistical authorities. Also, you will need a current account for work, after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If hired employees (teachers, security guards, cooks, cleaners) are supposed to be in a private kindergarten, then by law they must be officially registered. This is a rather complicated procedure, we recommend that you give all the accounting for service. law firm or a private lawyer in your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to get a license. However, for those who do not wish to obtain a license, one can choose the type of childcare activity or register as a developmental center. But there is a rather thin line here, the inspection bodies may have questions, parents will not be able to receive compensation for part of the parental fee and there will be no opportunity to receive additional funding from the state budget.

Licensing is carried out by the regional ministry (department) of education, the term for consideration of the application is 30 days. Apart from constituent documents you will need to provide:

1. documents confirming the availability of premises;
2. certificate of material and technical support;
3. educational programs;
4. conclusion of the SES and the State Fire Supervision

Details about the licensing procedure can be obtained from lawyers, or you can independently study the issue on the Internet: all documentation and answers to questions are available on the official websites.

Room selection

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not comply with necessary requirements and norms.

So, when choosing a suitable building, first of all, it is necessary to be guided by SanPin, approved by the decision of the chief state sanitary doctor Russian Federation dated May 15, 2018 No. 26 "On the approval of SanPin 2.4.1.3049-13" Sanitary epidemiological requirements to the device, content and organization of the mode of operation of preschool educational organizations.

Group area requirements:

1. 2.5 m² (per 1 person) in groups for children under 3 years old;
2. 2.0 m² - for children from 3 to 7 years old.

Do not forget to add the area of ​​​​the kitchen and administrative premises.

The area around the building is recommended to be fenced off, good decision will be planting trees and shrubs. Playgrounds need to be provided. In this regard, it is most convenient to rent cottages, as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

Furniture, toys, inventory

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When buying furniture, do not forget to ask the seller for documents confirming its safety and origin. Of the furniture, you will need tables, chairs, cribs, lockers in the locker room and shelving for toys, furniture for staff, plumbing (including those adapted for children).

When choosing toys, remember that they should be easy to clean.

You will also need:

1. bed sheets;
2. towels;
3. dishes;
4. stationery;
5. didactic materials, etc.

Pay attention to the equipment of typical private kindergartens, it is very appropriate (whatever, the easiest and most obvious way) to visit such kindergartens on your own, make a list of necessary purchases.

After that, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write down the total amount in the business plan of the project.

Kindergarten staff

Your team is extremely important successful business especially when it comes to children. The choice of personnel must be treated with great care and pedantry. Pay attention to all the little things, do not hesitate to ask candidates any questions regarding them professional activity and personal qualities.

Dear visitors of the site, below is an example of a business plan for a private kindergarten with economic calculations, which you can safely use to draw up your own version. The sample is easily adapted to any city, has a file with calculations in which you can enter your own data and get results for your situation. The calculations are prepared in Excel format, which allows you to correct them taking into account the realities of your business.

If you have any questions about this business plan or about drawing up business plans in general, you can always ask them by mail, below in the comments or our VKontakte group.

Summary

Goal: "opening a private kindergarten in residential area city ​​of Tambov

Objectives: "to make a profit from the provision of services for the maintenance of children in a private kindergarten"

Initiator of the project

The initiator of the project is a former kindergarten teacher with over 20 years of experience working with children.

Investment costs

In order to open a kindergarten, it is planned to renovate the premises, which will be received on a long-term lease, as well as purchase furniture, toys, kitchen equipment and teaching materials. The total investment will be about 610 thousand rubles.

Project financing

It is planned that the project will be financed from two sources. The first source are own funds project initiator, their share is 30% of total amount investment.

The rest will be financed by a bank loan. Loan amount - 420 thousand rubles, term - 5 years, interest rate 19%, repayment schedule - annuity payments. The loan is provided to the project initiator without collateral.

In order to calculate the payback of a project to organize a private kindergarten, a financial model was built that considers cash flows from business over the next 10 years. Based on this model, the following project performance indicators were calculated:

• Inflation rate - 10%;
• Simple payback period -4.9 years;
• - 6.3 years;
• NPV - 625 thousand rubles;

The project has very good payback rates, so it will be attractive to investors and credit institutions.

Suppliers and contractors

In order to repair the premises for the future kindergarten, a construction team of 2 people will be involved. Each specialist of this team has more than 10 years of experience and has recommendations.

A local manufacturer of cabinet furniture has been selected as a supplier of furniture, which will manufacture to order required amount tables and beds, chairs and mattresses will be purchased from a local shop.

Services

The main service offered in the kindergarten is the admission of children to day stay in the kindergarten with food and daytime sleep. Children are left by their parents in the morning and go to work, and in the evening they are taken away.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time and increase quality. finished document 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

Investment size

The main expenses for opening a private kindergarten are for the repair of the premises. The project provides for one group, where there will be children from 2 to 6 years old. The maximum number of children in the kindergarten is 15 people. Based on these prerequisites, we will make repairs in the premises, purchase furniture and kitchen equipment.

The breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a work plan for opening a private kindergarten:

Below is a payment plan for works and equipment for kindergarten

Production plan

room

In order to organize a kindergarten, a premise was chosen that had previously been used for these purposes, but its owners could not cope with the organization of the business and were forced to close it. Today, the premises are empty, and the owners are ready to rent it out for a long time at a fairly low price - 15,000 rubles. plus public utilities.

The area of ​​the premises is 120 sq.m., and the premises itself consists of the following rooms:

• vestibule
• Bedroom
• gaming
• Kitchen
• Household block
• educational and teaching, buffet
• Bathroom for children
• Bathroom for adults
• locker room

Working hours

It is planned that the kindergarten will work from 7-30 to 19-00, which will allow parents to comfortably bring their children in the morning and pick them up in the evening, not in a hurry from work.

The daily routine of a child in kindergarten

1. After receiving the child, the teacher takes him to common group where the children are already.
2. Breakfast starts at 8:30 am.
3. After breakfast until 10-00 the children go to play.
4. At 10:30 a.m., after getting dressed, the children are taken for a walk.
5. At 12-00 children return from a walk.
6. At 12-30 - lunch
7. At 13-00 - quiet time
8. At 14:30 - afternoon snack.
9. At 15-00 - classes.
10. At 16-00 - a walk.
11. At 17:30 - dinner.
12. After 18-00 children begin to take home.

Variable cost

The variable costs of kindergarten refer only to children's meals. But due to the fact that the amount of payment for food is set taking into account the approximate cost of products and is 200 rubles. per day per child, we will not count on nutrition either expenses or income.

Marketing plan

Competition

Today, the city has about 400 different private kindergartens that provide similar services. Moreover, the available gardens can be divided into the following types:

• Large private kindergartens based on the basis of pre-existing state-owned and located on their premises.
• Medium private gardens, organized in private houses and having their own private area for walking.
• Small private gardens open in the apartments.

Our kindergarten will be of the latter type, so analyzing price offers we will focus on such institutions.

Location

The room for our kindergarten is located in a residential area of ​​the city of Tambov and is aimed at meeting the demand of the residents of this area. The area is quite large, the presence of kindergartens per capita here does not reach required level, and in conversations with parents, the idea constantly sounds that another kindergarten is needed here and it is a pity that the previous entrepreneurs closed the institution.

In this regard, the need to organize a kindergarten is very high, which is why it was decided to start this business.

Range of services and prices

As mentioned earlier, the main service provided is the visit of children to kindergarten. Its cost will be constant, regardless of how many days the child has passed per month and will amount to 10,000 rubles. For each day the child stays in the kindergarten, parents will pay an additional 200 rubles. for food.

Below is a diagram of the distribution of revenue between these types of services:

Volume of sales

As it was said earlier, maximum amount children in the institution is 15 people. It is planned that the kindergarten will be able to accept such a number of children after a year of operation, and in the first year it will work only at half of its capacity.

Below is a schedule for reaching 100% of the volume of services provided:

In this service sector, seasonality is also observed, the schedule of which can be seen below:

Advertising strategy

To attract more children to the kindergarten, the following advertising strategy is planned:

• placement two months before the opening and subsequently every July-August of advertising in the elevators of nearby houses to attract kids to the kindergarten 15,000 for each month;
• creating your own website and maintaining it in working order - 5,000 for the creation and 2,000 rubles annually. for domain and hosting.

The remaining marketing channels are not as effective, so there are no plans to use them.

organizational plan

Business registration

Business is planned to be conducted in the form of an individual entrepreneur. In order to minimize taxes, it is planned that the base for income tax will be 15% of income minus expenses of the enterprise.

Personnel and staff structure

For the full operation of the business, the following staff will be required:

Prerequisites

In order to calculate the payback period, a period of 10 years was taken. In this period, it is planned that inflation will not exceed 10%, the discount rate was adopted at a rate of 16%.

In connection with the chosen taxation system and the form of doing business, the taxation indicators will be as follows:

• income tax - 15% of income minus expenses of the enterprise;
• the amount of contributions to social funds from employees - 34.2%;
• personal income tax - 13%;
• VAT - absent.

Project payback indicators

Based on the prerequisites of the project considered earlier, a model of payback for opening a private kindergarten was built. The calculated payback rates are presented below:

• Simple payback period -4.9 years;
• Discounted payback period - 6.3 years;

  Risk Analysis

  In order to fully analyze all the threats that could negatively affect the business, we analyzed the possible risks of the enterprise and divided them into the following: social, technological, economic and political.

  Social

  This type of risk includes a sharp decline in the birth rate, which will invariably lead to a decrease in the need for kindergartens.

  Technological

  Here we do not see any possible threats. In the near future, the emergence of any technologies that replace the education of children in kindergartens is not expected.

  Economic

  We include a possible decrease in the income of the population, which will invariably lead to a decrease in prices for services, as this type of risk. However, as shown by previous calculations, even with a price reduction of 20%, our project still remains profitable and pays off within 10 years.

  Political

  Here we can note a possible increase in the construction of kindergartens or an increase in taxes. But, even with an increase in the pace of construction of kindergartens for a short time, the need for private kindergartens will still not change, and a change in taxes will not be able to radically change the payback of the project.

  
  

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for the services of preschool institutions. The kindergarten will be a mini-format facility located in a 120 sq. meters. The mini-garden will work in short and full day modes. The pupils of the garden will be children from 3 to 7 years old, living in the Krasnoselsky district of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of places in the existing municipal gardens. As of April 2016, the district needs at least 19 new kindergartens. The opening of a private garden will allow parents to find a way out of this situation and use services within their area for an affordable fee.

Investments in the opening of a kindergarten, taking into account the creation of all the conditions necessary according to the new SanPiN, will amount to 648.1 thousand rubles. For the start will be used their own cash. The payback period of the project is 14 months. The stage of preparation for the opening of the garden will take 3 months.

2. Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic gap of the 1990s, the need for kindergarten services has significantly decreased, as a result of which many of them, having lost pupils, have closed. If in 2010 there were about 45 thousand kindergartens in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschool educational institutions in the country. In September 2015, more than 183,000 children aged 3 to 7 and 270,000 children under 3 could not go to kindergartens due to lack of places.

Increased attention to this problem began to be paid after the so-called May presidential decrees of 2012, when the government was given the task of completely eliminating queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal preschool institutions started in the regions, the authorities created simplified conditions for opening private kindergartens for business. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014, private kindergartens could count on material support from regional sources. A new SanPiN also came into force, which simplifies the organization of a private kindergarten at home within the framework of the legislation of the Russian Federation. Now for this it is not necessary to rent a room that meets certain requirements - it is enough to re-equip a private house or an apartment. According to Rospotrebnadzor, in Russia today there are 2,174 private kindergartens attended by 140,000 children. At the same time, the number of commercial institutions is growing. The highest rates are recorded in Moscow - 6.7% per year, in the regions this figure is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, there are up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not fully satisfied, the creation of private kindergartens remains a promising and socially significant business area.

Professional kit for creating business ideas

trending product 2019..

The goal of our project will be to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for the services of preschool institutions. The kindergarten will be a mini-format facility housed in a 120 sq. m. The mini-garden will work in modes of reduced and full days (up to 11.5 hours). The pupils of the garden will be children from 3 to 7 years old, living in the Krasnoselsky district of the city. The capacity of the kindergarten will be up to 20 people.

The project to open a kindergarten is socially significant. According to the administration of the Krasnoselsky district, there is an urgent need for the services of preschool institutions in the district due to the lack of places in the existing municipal kindergartens. Opening a private garden will allow parents to find a way out of this situation and use services within their area for an affordable fee. The kindergarten will provide services within the legal framework, and its activities will be aimed at stable operation and further obtaining a license to conduct educational activities. The kindergarten will be equipped with a playroom, a sleeping room, a kitchen, and a place for eating. Children will be provided with a daily routine, including time for games and creative activities, walks, rest, and meals.

The staff of the private kindergarten will include 3 employees. Main organizational responsibilities will be assigned to the project owner, who will act as educator. As an organizational and legal form of activity in our case, a more acceptable option is individual entrepreneurship(IP). USN 15% was chosen as a form of taxation.

3.Description of services

The kindergarten will provide pre-school services educational institution for children from 3 to 7 years old. Due to the small format, the work of the institution will be based on the principle of mini-groups. The service fee will be charged monthly. Prices for kindergarten services at home are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes on weekends (psychologist, speech therapist, courses in English for preschoolers, etc.). Due to the abundance of large families, military families and beneficiaries in the area, the prices for services are planned to be made as affordable as possible compared to competitors.

Table 1. List of services

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all the requirements prescribed in the Decree of the Chief State Sanitary Doctor of the Russian Federation dated December 19, 2013 N 68 “On approval of SanPin 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” will be met ". In particular, the following measures will be taken:

1) temperature regime (21-24°C) and humidity (40-60%) with regular ventilation in accordance with the norms;

2) daily wet cleaning;

3) change of bed linen at least once a week;

4) organization of walks for at least 3-4 hours a day;

5) catering in accordance with age norms;

6) compliance of furniture with the age of children;

7) lack of aquariums, cages with animals, birds and other animals in the kindergarten;

8)Regular passing medical examination personnel;

9) compliance of the area of ​​the playroom with the standards (at least 2 square meters for each child);

10) the obligatory organization of daytime sleep for long-stay groups.

11) the presence of personal bed linen.

12) the use of toys made of materials that are harmless to health and allow wet processing and disinfection.

4.Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people get up every month to provide places in kindergartens. About 2,000 more are waiting in line to be transferred from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to the estimates of the district administration, 19 new kindergartens need to be opened to fully meet the demand of the district residents. For residents of an area whose population has increased by 20% over the past 7 years due to abundant development, this problem is extremely acute, but it is not possible to count on its speedy solution. It comes to direct appeals to the most senior officials, collecting signatures for various petitions. Unfortunately, the President's May Decrees are not implemented in this particular case. According to approximate calculations, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such high queues and a large number of young families with children, there is actually no need for large investments in advertising. To attract customers at the initial stage, given the increased demand and a small number of openings, it will be required minimum costs. In particular, it is planned to confine itself to POS-materials - handout booklets, which will be distributed in the multi-storey residential sector of the district. Before the opening, an open day will be held for children and their parents and group registration will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all necessary conditions for a comfortable, safe and useful stay in the kindergarten of their children.

5.Production plan

The kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is about 366,000 inhabitants. The kindergarten is located in a converted apartment of 120 sq. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to obtain a medical report. The daily reception of children will be carried out by the educator. Before the reception, he will make sure that the children feel normal. Only healthy children will be allowed to attend kindergarten. In case of detection of diseases in children during the day, they will be isolated from other children until the arrival of parents or hospitalization. After admission, the stay of children in kindergarten will be built in accordance with the daily routine, which will depend on the age characteristics of the children. The maximum duration of wakefulness of children according to SanPin will be up to 5.5-6 hours. The daily routine will include a two-time walk (in the first and second half of the day) with a total duration of up to 4 hours, a 2-hour daytime sleep, 5 meals a day (breakfast, second breakfast, lunch, afternoon tea, dinner). Cooking will be carried out from food raw materials directly in the kitchen of the dwelling. In the first half of the day, creative and cognitive classes will be held for children, taking into account the established standards for the load. In the middle of classes, physical education sessions will be held. Walks will take place on an equipped playground at the household. The Kindergarten will operate on a reduced and full day basis from 8:00 to 19:30.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 sq. m. will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will amount to 628.1 thousand rubles. The cost of repairs, including the replacement of plumbing and cosmetic repairs, will be 350,000 rubles. The walls and ceilings of the premises will be finished with materials that allow wet cleaning and disinfection. The estimate will not include the summing up of communications - the premises are equipped with water supply, sewerage, heating, ventilation and power supply systems. The kindergarten will be equipped with several rooms (zones) designed for various purposes. Among them:

Ready-made ideas for your business

1.Game room for classes and the main pastime, games - 40 sq. meters.

2. Separate bedroom - 25 sq. meters.

3.Kitchen - 13 sq. meters.

4.Zone for eating (dining room) - 20 sq. meters.

5. Washroom and toilet - 8 sq. meters.

6. Utility room for storage of cleaning equipment - 4 sq. meters.

7. Entrance hall with lockers for outerwear and shoes - 10 sq. meters.

Equipping the kindergarten with equipment will require 278.1 thousand rubles. Expenses do not include: gas stove with oven, refrigeration and some other items available. To win the trust of parents, the kindergarten will be equipped with a video surveillance system. Equipment cost items are given in Table. 2.

Table 2 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
Games room and dining room
	Children's table*
	Children's dining table*
	Children's chair*
	book corner
	Rack for toys semi-open
	Hinged shelf
	Toys and play complexes
Bedroom
	Single bunk bed, solid pine and laminated chipboard
	Bunk bed, solid pine and chipboard
	Bedding (3 sets per child)
Washroom and toilet
	Towel cabinet for 10 sections
	Plumbing (additional sinks, toilets, etc.)
Kitchen
	Tableware and cutting equipment
	Dishwasher
	Cupboard for storage of utensils
Hallway
	Five-section outerwear locker, laminated chipboard
Other
	Cleaning equipment, disinfectants
	Video surveillance system (4-channel video recorder, video cameras, microphones, etc.)
Total:				278 100

*tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

Ready-made ideas for your business

In addition to the owner of the premises, who will carry out the duties of an educator, you will need to hire a nanny and a cook, who also performs the duties of cleaning the premises. According to the legislation, the staff will need medical books, regularly undergo medical examinations. The staffing and wage fund for employees are given in Table. 3.

Table 3. Staffing and payroll

Taking into account the capacity of the kindergarten for 20 people, the maximum possible gross revenue per month (full day stay) will be 340,000 rubles. Taking into account the increased demand for the services of children's educational institutions, it is possible to predict at least 75% filling of the kindergarten in the first year. In this scenario (in our case, pessimistic) and an average bill of 17,000 rubles. per month, a kindergarten at home will pay for itself by 14 months of work. In this case, the monthly profit will be 52.3 thousand rubles. The current expenses of the kindergarten will include: wages for kindergarten employees, the purchase and delivery of food, utilities and other expenses (laundry, disinfection, etc.). Calculations of the main period of work are given in more detail in Appendix 2.

6. Organizational plan

The start of activities is scheduled for the beginning of the new academic year with the completion of all preliminary procedures and an open day in the month of August. Responsibility for the preparatory period is assumed by the owner of the premises. His duties will also include hiring staff, receiving and maintaining children, working with parents.

7. Financial plan

The opening of a kindergarten will require the attraction of 648.1 thousand rubles, for which own funds will be used. In Table. 4 shows the starting cost items. Financial indicators for three years of kindergarten operation, taking into account 75% load (a group of 15 people) in the first academic year and 100% load in the second and subsequent years (a group of 20 people) are given in Appendix 2.

Table 4. Investment costs

8. Evaluation of the effectiveness of the project

The project to open a private kindergarten at home is different not only social significance and ease of organization compared to large kindergartens, but is also a stable source of income. By recruiting groups at the beginning of the school year, the owner can predict profits over a long period of time with a high degree of confidence. In our case, under partial load starting investments will pay off already by the 14th month of work, and the net profit of the kindergarten will be more than 50 thousand rubles. At the same time, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. 5.

Table 5. Project performance indicators

9.Risks and warranties

The main difficulties in the implementation of the project are associated with the preparation process, including construction, registration, resolution of bureaucratic issues, settlement of issues with neighbors. However, when establishing work and accepting children into groups, the risks are minimized. Taking into account the increased demand for kindergarten services in the district, the project manager has the right to count on the great interest of parents in his project and the full filling of places already in the first enrollment. In Table. 6 reflects the main risks for the implementation of the project, force majeure, as well as measures that will help to avoid them or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Difficulties in obtaining permits, time costs	Medium	Low	Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial "airbag"
	Rising costs for food products	Medium	Medium	Changing providers, optimizing costs without compromising the quality of service and the risk to children's health, increasing prices for services within the limits of the parents' ability to pay
	Mass disease of kindergarten students, epidemic	Low	high	Adherence to the SanPin norms for the organization of routine, nutrition, compliance with the requirements for the premises, materials, etc., timely identification of a sick child at admission, admission of new children to groups after passing a medical examination, timely cleaning and disinfection of premises
	Emergency, cataclysm, attack by intruders, etc.	Low	high	Availability of burglar alarms, surveillance cameras, insurance, fire extinguishing equipment
	Complaints from neighbors to various authorities	Low	Low	Preliminary coordination of the opening of a kindergarten with neighbors (approval of the placement of a kindergarten by at least 51% of residents), compliance with legislative norms, loading standards, discipline in a kindergarten,
	Decrease in demand due to the opening of new kindergartens by the authorities	Low	Low	Maximum proximity to the place of residence of children, establishing strong ties with parents, customer-oriented service, revision pricing policy
	Losses due to non-attendance by the child (for example, due to illness)	Medium	Low	Reimbursement of part of the parents' funds paid from the total amount for meals +% depending on the duration of the illness, admission of children to vacant places for a reduced / full day
	Decrease in demand for services in the off-season	Low	Low	Recruitment of children in a short stay group, additional services

10.Applications

ANNEX 1

The main sizes of tables and chairs for infants and young children and preschool age

APPENDIX 2

Production plan and main financial indicators project in a three-year perspective

Get up-to-date calculations for a business plan

• Kindergarten Services
• Recruitment
• Financial plan
• Registration of a license
  • • • Similar business ideas:

Business plan for opening a private kindergarten in a rented room on an area of ​​200 sq. m. The population of the city is 750 thousand inhabitants.

How much money do you need to open a private kindergarten

It is planned to allocate funds in the amount of at least 2.6 million rubles to open a kindergarten in a rented building. Among the main costs are the repair and redevelopment of the premises in accordance with the norms of SES and fire safety, purchase of furniture, inventory and toys:

• Repair of the premises, redevelopment and creation of conditions for the stay of children - 1,400,000 rubles.
• Purchase of furniture, dishes - 450,000 rubles.
• Buying toys, stationery, teaching aids etc. - 200,000 rubles.
• Advertising (signboard, outdoor advertising, site development) - 150,000 rubles.
• Business registration, obtaining a license and other org. expenses - 300,000 rubles.

Total - 2,600,000 rubles.

Kindergarten Services

In our kindergarten, children will be provided with a whole range of services. Each child will receive special attention. To do this, each group will be assigned at least two teachers. The total number of children in each group will not exceed 10 people. Groups will be divided by age: junior group(1.5 - 3 years old), senior group (3 - 5 years old), school preparation group (6 - 7 years old). There will be many activities for the kids:

• fine art
• physical exercise
• constructive activity
• free form games
• music lessons
• speech development
• sessions with a psychologist
• communication (reading literature, understanding the whole picture of the world)

For children senior group additional classes will be held to prepare for school, entertaining mathematics, classes for the development of memory and logical thinking. Among other things, children will be provided with four meals a day, sleep and a walk in a specially fenced off area of ​​​​105 square meters. m. Play modules, swings, sandboxes will be placed on the site. The cost of a monthly subscription for one child will be 40,000 rubles. A total of 4 groups of 10 children each will be accepted.

Step-by-step plan for opening a private kindergarten

To organize a kindergarten, a room of 205 sq. meters. The premises will comply with all safety requirements for premises for kindergartens and groups of temporary stay of children. It is necessary to have natural and artificial lighting, the presence of a serviceable ventilation system, water supply and heating. Each child will have at least 2.5 meters of play space and 1.8 of sleeping space. All the requirements specified in SANPIN 2.4.1.2660-10 "Sanitary and epidemiological requirements for the device, maintenance and organization of the operating mode in preschool organizations". More than 500 thousand rubles will be spent on creating such conditions. Monthly rental payments for the use of the premises will amount to 150 thousand rubles.

Recruitment

High demands will be placed on the hired personnel of the organization - teachers and educators (8 people). People with experience in preschool educational institutions and only with a document confirming the qualifications of a teacher will be hired. The average salary will be 25 thousand rubles, with quarterly bonuses and additional payments. Kitchen workers (3 people), nurses (2 people), administrator and security guards (3 people) will also be hired. The services of an accountant and a cleaner are planned to be outsourced (incoming).

Which taxation system to choose

A pre-school educational institution (in the Ministry of Justice) will be registered as an organizational and legal form. The taxation system is the simplified tax system, 15% of the organization's profit. Next, an application will be submitted to the Ministry of Education of the region for a license for the right to engage in educational activities. On registration of a preschool educational institution and obtaining a license will take about 3-4 months.

Financial plan

Permanent monthly expenses kindergarten are:

• Rent - 150,000 rubles.
• Salary + insurance contributions (17 people) - 440,000 rubles.
• Nutrition for children (4,300 rubles per child) - 172,000 rubles.
• Utility payments - 50,000 rubles.
• Consumables - 40,000 rubles.
• Advertising — 70,000 rubles.

Total - 922,000 rubles.

How much can you earn by opening a private kindergarten

• Monthly subscription for a child - 40,000 rubles.
• Kindergarten capacity - 40 children
• The percentage of occupancy - 80%
• Revenue per month - 1,280,000 rubles.

Hence the profit before tax: 1,280,000 - 922,000 = 358,000 rubles. Net profit net of taxes (STS, 15% of profit) will amount to 304,300 rubles. The profitability of the business, according to the calculations of the business plan, is 33%. With such indicators, a private kindergarten pays off in 12-15 months of work (taking into account the time to open and promote a business).

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Preparation of necessary documents

List binding documents for the provision of private kindergarten services includes:

• license for this activity.
• Papers on registration of a preschool educational institution in the Ministry of Justice of the Russian Federation.
• Conclusions of the fire service and Rospotrebnadzor on the suitability of the premises.
• Contracts for garbage collection, maintenance of ventilation systems, on disinfestation, disinfection and washing of personnel uniforms.
• Documents confirming the ownership of the premises of the institution or its lease agreement.

According to all-Russian classifier, this activity belongs to the category with OKVED 80.10.1.

Registration of a license

To operate a private kindergarten, an appropriate state license is required, which is issued after payment of the state fee and preparation of the following documents:

• statements;
• copies of constituent documents;
• lease agreements for premises and conclusions on its compliance with established standards;
• staffing;
• availability information educational literature and material support of the preschool institution.

Together with staffing it is necessary to prepare copies of documents on the education of kindergarten employees.