In this material:

Education is an area where people do not regret investing, since the prospects that are opened up can more than recoup the costs incurred. With this in mind entrepreneurial activity in education brings its owners high income. The business plan of an educational institution contains useful recommendations on registering and organizing a project, as well as financial analytics.

Description of the business idea, relevance, goals of the project

The development of various private educational institutions today is facilitated by numerous reforms in this area. Non-state educational institutions today train specialists who are not inferior to graduates public schools, colleges and universities.

In the case of accreditation, a private educational institution receives the possibility of state financial support.

The list of services provided by the educational institution

The specific services of an educational institution are differentiated depending on the type of institution and the form of education. Today, Russian private organizations provide the following types of educational services:

• pre-school education and pre-school preparation;
• primary, secondary and higher vocational education;
• postgraduate specialized training;
• additional education for the adult category of students;
• education of orphans and children left without parental care and legal representatives;
• special education for children with disabilities;
• children's additional education and training;
• other services.

The list clearly reflects the large number of educational services provided by private organizations today. Some institutions specialize in specific types of education, others combine several types of educational services at the same time.

Market and competition analysis

The market in the field of education today is quite wide and provides its customers with a variety of forms and types of private educational institutions and training programs. IN competition the owners of organizations strive to provide their clients with a wide range of services, accreditation of a diploma or a document confirming the completion of training, employment after graduation and various additional options. The attractiveness of the institution in the eyes of clients and its demand directly depend on the quality of the educational services provided, the professionalism of the employees, the possibility of choosing the path of subsequent employment and pricing policy college or school.

organizational plan

Registration and licensing

The process of state registration of educational institutions practically does not differ from the process of registration of any organization. It is necessary to provide a package of documents to the state registration authority, select a taxation system, and also decide on the form of registration: a limited liability company, Joint-Stock Company open or closed type. the federal law Russian Federation "On Education" defines the features of licensing these types of businesses.

The following documents will be required:

• an application for a license indicating a detailed list of educational programs and forms of education;
• information about the teaching staff and the expected client flow;
• information about private premises educational organization, as well as its lease agreement;
• constituent documents and a certificate of state registration, as well as a certificate of registration with the tax authority;
• inventory information of the material and technical base of the organization;
• information about acquired scientific and fiction literature.

Rent or purchase of premises

Of course, in order to save money at first, it is recommended to abandon the idea of ​​acquiring or building premises for a private educational organization in favor of renting it. When focusing on listeners in the amount of no more than 200 people per month, it will be enough to rent a room with an area of ​​at least 250 square meters. There is enough space to organize three classes of 50 sq. meters each, as well as a computer class with an area of ​​about 50 square meters. meters and the director's office together with the reception area with a total area of ​​50 square meters. Of course, when counting on a much larger flow of customers, you need to think about renting a larger area.

The selection of premises should be carried out in populated areas of the city, in close proximity to public transport stops and metro stations. We should not forget about such general requirements to the premises, such as good lighting, ventilation and heating. In addition, your institution must comply with sanitary and epidemiological standards, as well as norms fire safety. An additional advantage will be the availability of equipped parking and a spacious courtyard.

Purchase of furniture, equipment and inventory

IN without fail you will need high-quality office furniture: tables, chairs, desks, as well as office chairs, cabinets and sofas for arranging the reception and director's office. Do not forget about traditional furniture and equipment for educational institutions of any type: blackboards and projectors, furniture and equipment for decorating the library, gym and canteen. Among other things, you should think about purchasing stationery, projectors and video equipment, microphones, plumbing fixtures for toilets and shower rooms, lighting fixtures, and fire alarms. To ensure additional comfort for students, it is recommended to place one or more coffee machines (depending on the area of ​​​​the room and the adjacent area).

Formation of staff

The reputation of an educational institution and the indicators of its revenue side largely depend not on the premises and the convenience of its location, but on the practiced forms and types of education, as well as on the teaching staff. If the main items of initial expenses were aimed at renting the premises and acquiring all the necessary equipment, the teaching staff at the beginning of opening your educational institution may be fickle. It is necessary to conclude agreements with experienced teachers who will give lectures and conduct seminars at certain times, as well as attend exams. In the future, it is recommended to take care of the formation of a permanent teaching staff.

In addition to teachers and the director, you will need an administrator who will take on all organizational functions and will constantly be on the territory of the educational institution during working hours. Subsequently, with the expansion of the premises and teaching staff, as well as an increase in client flow, it is necessary to form a full-fledged administrative department.

It is also required to hire staff in an equipped medical office, attract a psychologist, an accountant, or form a full-fledged financial department, take care of the position of the head of the educational unit, hire security.

college advertisement

The main platform for the advertising campaign will be the media, not only traditional print media, but also television and radio companies. An additional advantage will be marketing on the Internet, namely advertising services on thematic educational forums, groups in popular in social networks, as well as creating your own business card website of the organization.

Project financial indicators

Initial financial injections will include expenses related to the lease of the premises, renovation, acquisition of the entire necessary furniture, machinery and equipment, as well as state registration of the organization. In various cases, depending on the region where the institution is located, the area of ​​the premises, as well as the amount of equipment, office equipment and furniture purchased, the initial investment varies from one to six million rubles.

Current monthly expenses consist of rent, wages for teaching staff and other employees, expenses related to marketing and advertising campaigns, and other expenses.

The revenue part is formed from tuition fees and directly depends on the flow of customers in your organization. The net profit will depend on the regular number of clients, as well as on the amount of monthly expenses and your ability to save.

Business in education will always remain a sufficiently demanded type of entrepreneurship, providing a consistently high level of permanent income. The average payback period for projects, as practice shows, ranges from one to two years.

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The article contains the main aspects of compiling business plan for an educational training center. The demand for educational services is growing every year, as people understand that without the appropriate knowledge and skills, there is no opportunity for development. The advantage of opening this kind of business is also a variety of different training programs.

To open educational center required business plan. It will help not only to attract investments and apply for loans, but also for structuring information, a detailed description of the project concept and calculating profitability.

Key features business plan for an educational training center

The main sections of the business plan of an educational institution

The main section of any business plan is a detailed description of the concept of the future project. In our case - center for the provision of educational services. This includes the following items:

• Legal registration and necessary documents;
• List of services and their cost;
• Target audience and the procedure for its involvement;
• Need for space and equipment;
• Requirements for teaching staff, etc.

All these positions are formulated on the basis of a detailed analysis of the market and its features.

Description

Files

As noted above, there is a wide variety of educational services. You can focus on one area or create a multifunctional center. Among the most requested services are:

• Financial management training - investing, savings, growth strategies, etc.;
• Courses professional excellence, for example, training future cooks, locksmiths, hairdressers;
• Additional education for schoolchildren - preparation for exams, development of speed reading, memory;
• Psychological trainings - personal growth, the relationship between a man and a woman, courses of parents, etc.

The choice of one or another direction is based on an analysis of the existing demand for educational services within business plan.

Each specialization has its own target audience. The more variety of courses you provide, the wider the range of potential clients.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of an educational training center

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Educational training center sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of an educational training center

7 - Conclusions

The business plan of the educational training center is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plan of the educational training center

To launch and mid-term planning of the training center, a business plan was required, and we bought it on the websiteplan— pro. en. The plan turned out to be very informative. The financial schemes are understandable, it is possible to substitute any numbers into the formulas, just make any changes. Special thanks for the beautiful design.

Natalia V.Sh., Deputy Director of the training center

Feedback on the business plan of the dance studio school

To open a dance studio, we needed investments and private investments. The result exceeded our expectations - the document turned out to be exemplary, and we managed to get an investment in the amount of 5 million rubles. Thank you very much to the specialists from the site for the excellent work done!

Irina Petrenko, Nikolaev

Feedback on the business planprivate kindergarten

Bought on the website Plan-Pro.ru ready business plan, adjusted it a bit and got a loan from the bank. Received 30 million rubles we will spend on opening a private kindergarten for 100 places. Many thanks to the specialists from Plan-Pro.ru for the excellent work done!

Olga Veronkina, director of the private kindergarten

Feedback on the business plan of the educational training center

In order to attract funding for the opening of a training center, we needed a business plan. A month ago, we used the services of Plan-Pro and downloaded a ready-made project for the development of an educational center. First of all, we liked the fact that the kit includes a convenient financial model that allows you to change the parameters of the business plan for yourself, as well as the fact that the business plan itself is well structured and has everything necessary calculations. As a result, we received a loan from Sberbank for 900,000 rubles and attracted investments in the amount of 2.5 million rubles.

Krapivin E.A., Togliatti.

Analysis of the educational services market in a business plan

The competition in this market is high, but every year new directions develop, new training programs appear, which allows the entrepreneur to occupy his niche.

To do this, at the planning stage, it is necessary to analyze both consumers and competitors. educational center within business plan, as well as to study the main development trends and innovative approaches to learning.

Among the main competitors are the following:

• Similar specialized and multidisciplinary schools;
• Private trainers and teachers;
• Online schools and courses.

In order to ensure a constant flow of customers, it is important to formulate your competitive advantages, which include:

• Flexible pricing policy;
• Availability of qualified teachers;
• Unique and effective programs;
• Individual approach;
• Convenient location;
• The ability to choose a convenient time, etc.

The business direction in education is one of the most popular today. will allow you to understand the specifics of this area and make the right decision regarding the feasibility of developing this business.

Legal registration of the activities of the educational project

If you employ teachers and issue a certificate upon completion of training, up to this species activities are subject to mandatory licensing. The costs of its execution must be included in business plan for a training educational center.

The corresponding license can be obtained by both a legal entity and an individual entrepreneur by contacting the territorial body of Rosobrnadzor with the following documents:

• Copies of documents confirming registration as a legal entity or individual entrepreneur and tax registration;
• Charter, order on the appointment of a director and other title documents for legal entities;
• Documents confirming the ownership of a suitable premises or a lease agreement for it;
• Conclusions of the fire inspection and sanitary and epidemiological authorities on the compliance of the premises with all requirements;
• Application for a license;
• Confirmation of the qualifications and work experience of hired teachers;
• Compiled educational programs;
• Check for payment of the state fee in the amount of 7,500 rubles;
• Certificate of purchase of the necessary material and technical equipment in accordance with federal standards;
• Confirmation of the availability of the necessary electronic and printed resources.

As a result, within 60 days from the date of acceptance of the full set of documents, a perpetual license is issued.

The algorithm for opening an educational center in a business plan

1. Analysis of the industry, demand, supply, pricing procedure;
2. Description of the concept of the future project;
3. Determination of resource needs;
4. Making a forecast of revenue, profit, costs and other indicators;
5. Calculation of project implementation efficiency;
6. Identification of risks and ways to overcome them;
7. Consolidation in business plan of an educational organization;
8. Business registration;
9. Selection of premises, carrying out repair work;
10. Search for colleagues;
11. Drawing up educational programs;
12. Obtaining a license;
13. Carrying out marketing activities;
14. Opening.

Starting investments of the educational center provided for by the business plan

To start a business to provide educational services V business plan the costs necessary to start the project should be foreseen. The following main items should be included:

• Registration of a business and obtaining a license - xxx rubles;
• Premises rent - xxx;
• Repair and purchase of equipment - xxx;
• Marketing and advertising - xxx;
• Development of educational programs - xxx;
• Stock Money- xxx.

The total amount will be from 5 to 50 million rubles. depending on the chosen niche and scale of activity. You can use both your own funds and use loans or investments. This will require a professionally written business plan. Ready-made business plan for an educational center you can download right now from the link below. All the information is structured there and the necessary calculations are made. With the help of the compiled financial model, you will be able to control the main performance indicators of the company.

Search for a room and its equipment for an educational institution

The main requirement for the premises is the convenience of its location. It is necessary to provide good transport accessibility. It is best to focus on the city center.

Indoors, it is important to provide the following zones:

• reception;
• classes;
• administrative premises;
• Sanitary units.

Do not forget about the need to comply with fire safety and sanitary and hygienic requirements.

IN business plan the following costs should be foreseen for the purchase of equipment for educational institution:

• Computers and office equipment;
• Furniture designs;
• Interactive boards;
• Projectors;
• Educational materials;
• Video surveillance, fire extinguishing and alarm system.

Advertising of an educational organization, provided for by the business plan

IN business plan it is possible to provide for the implementation of the following marketing activities aimed at promoting educational center:

• Advertising on radio and television, in specialized newspapers and magazines;
• Creation of a website and groups in social networks;
• Distribution of leaflets and a bright signboard with pointers;
• Outdoor advertising on buses and billboards;
• Participation in olympiads and intellectual competitions as sponsors.

The financial model of the educational center in the business plan

To create a financial model, you will need to make a forecast of the main performance indicators educational organization in a business plan.

Current costs of an educational institution in a business plan

• Rent - xxx rub.;
• Utilities - xxx;
• Staff salaries - xxx;
• Updating educational programs and materials - xxx;
• Marketing and advertising - xxx;
• Tax deductions - xxx.

The total amount required for normal operation educational center, will amount to business plan from xxx rub. monthly.

Personnel plan of the business plan of the educational center

IN business plan it is necessary to provide for the costs of wages for the following positions educational organization:

• Director;
• Administrator;
• Accountant;
• Marketer;
• Account Manager;
• teachers;
• Security guard;
• Cleaning woman.

Income of the educational center in the business plan

The revenue generated from the collection of fees for the provision of services will be from xxx rubles. per month. In this case, the profit of the educational institution, calculated in the business plan, can reach up to xxx rubles. monthly. a separate product designed for business planning and calculation of all its

Business Income Plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made business plan for an educational center with financial calculations and an Excel financial model

The opening of this business is complicated by the need to go through the procedure for licensing activities and the presence of a high level of competition in the industry.

To make a profit, you should take care of taking into account all the nuances at the planning stage. The best way to do this is to write a business plan. We have prepared educational center business plan, which you can download right now from the link below and start implementing your idea without delay. All the information is structured there, this document contains the calculated financial model. It will be required for negotiating with creditors and investors. We can also prepare an individual turnkey business plan, where we will take into account all your wishes.

An educational institution with a competent approach to organization can become good source income generation and a promising direction further development business.

The purpose of the business plan: implementation of the target “Development Program of the MOU Gymnasium No. 24” for the provision of educational services to the population for 2006-2011.

The program is a long-term normative and managerial document that characterizes the existing achievements and problems, the main goals, objectives and directions of the educational process, the features of the resource support of the pedagogical process and its innovative transformations, the main planned goals, terms and technologies for their implementation.

Business plan objectives:

1. Determination of specific areas of activity of the gymnasium (educational services, services additional education, including sports, artistic and aesthetic, musical orientation, etc.
2. Evaluation of the competitiveness of the services provided by the gymnasium.
3. Assessment of the compliance of human and material resources with the goals set.
4. Assessing the possibilities of modernizing methods financial incentives teachers.
5. Development of a system of social partnership and attraction of potential benefactors.
6. Improving the system of spending budgetary and extrabudgetary funds.

Potential efficiency of the project.

• obtaining objective results of activities for a certain period;
• increasing the degree of innovation and quality of education;
• improving the professional skills of the teaching staff;
• increase in funding sources;
• strengthening the material and technical base of the gymnasium.

Services offered and their purpose.

The gymnasium offers the population of the city a wide range of educational services:

• educational services, including teaching schoolchildren according to standard and adapted programs of the basic curriculum, teaching according to programs of in-depth study of the subject, teaching according to programs using the gymnasium component (expansion of curricula in subjects), introduction of new subjects, special courses, electives not provided for by the basic curriculum (“school component”);
• additional education services (circles, sections and courses) in accordance with the social order of the population (programs “Gamma”, “Accord”, “Ecomir”);
• educational services for the preparation and adaptation of preschoolers to the conditions of school life (program "School of a preschooler");
• services for preparing graduate students for entering universities, for passing exams in the form of the Unified State Exam and in a new form in the 9th grade (“Chance” program);
• health-saving services, healthy lifestyle promotion, sports sections (Health League program);
• support services cultural leisure high school students;
• services to ensure the safety of students of the gymnasium.

Potential consumers of services:

Predominantly the population of the Krasnaya Gorka microdistrict, as well as other residents of the northern part of the city of Lyubertsy, Moscow Region

The structure of competitors' services.

The educational space of the northern part of the city of Lyubertsy has 6 educational institutions, more than 10 institutions of preschool education, a branch of MIKHS, 2 institutions of additional education, 1 institution of culture. In this regard, the set of educational services offered by the gymnasium turned out to be partially identical to those offered by other educational institutions. There was a need to expand the range of services and develop additional education programs in accordance with the social order of the population, to revise the working hours of the gymnasium due to the variety of forms of extracurricular and out-of-school work.

Benefits received by consumers of gymnasium services.

• high quality of education at the expense of budgetary financing, contributing to admission to universities on a budgetary basis;
• multidirectionality and differentiation of education in the gymnasium;
• communication with universities in Moscow;
• high level vocational training teaching staff;
• variety of additional services offered;
• high level and wide range of cultural and leisure activities;
• developed and implemented system of extracurricular learning activities with the involvement of museums in Moscow;
• modern material and technical equipment of classrooms;
• the uniqueness of the organization of the educational process;
• introduction of a 10-point system for assessing students' knowledge, which creates a comfortable atmosphere in the classroom;
• the functioning of the system of educational work, creating an alternative to self-destructive behavior (drug addiction, alcoholism, gambling addiction);
• flexibility and democratic style of management of the gymnasium;
• a high degree of innovativeness of the educational process.

Financing of educational institutions is carried out at the expense of the local and regional budgets and today cannot provide all the needs of the gymnasium and fully contribute to its continuous development, therefore, it became necessary to search for other forms of financial and economic activity, in additional sources of budgetary and extrabudgetary funding.

Marketing plan.

1. improve the quality of education;
2. improve the system of incentives (including material incentives) to attract highly qualified personnel, including university professors and employees of scientific institutions;
3. to intensify participation in various creative competitions and projects, including Russian and international ones;
4. enhance advertising campaign in the media;
5. constantly improve the material and technical base of the gymnasium;
6. expand the network of social partners of the gymnasium;
7. constantly look for other types of economic activity.

Manufacturing program.

MOU Gymnasium No. 24 is located in the center of a residential microdistrict, not far from the railway station "Lyubertsy", has a bus connection with the entire northern part of the city, so it is easy to get to the gymnasium from anywhere in Lyubertsy.

Additional education institutions and cultural institutions located on the North side are relatively far away (15-20 minutes on foot from the microdistrict of the gymnasium), so there is a need to develop the system of additional education in the gymnasium more widely, as well as to involve specialists from additional education institutions and recreation centers to work in the gymnasium - through the opening of circles on the basis of the gymnasium by concluding cooperation agreements with these institutions.

There is no library in the northern part of Lyubertsy, so students have a real need to use the possibilities of the school library more widely.

Programs implemented in the gymnasium at the expense of budget funding.

1. General education.

No. p / p	Stages of education	Programs
1.	Primary general education.	Training according to standard state programs. 2. Early learning programs in English 3. Programs of in-depth study of the English language (from grade 2). 4. Education according to innovative programs approved by the Ministry of Education of the Russian Federation: “School 2100”, INOS programs, etc. 5. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum.
2.	Basic general education.	1. Implementation of the invariant part of the curriculum. 3. Introduction of a second foreign language. 5. The introduction of electives and special courses to increase the motivation of students and deepen (expand) individual topics of academic subjects.
3.	Secondary (complete) general education.	1. Implementation of the invariant part of the curriculum. 2. Programs of in-depth study of the English language. 3. Learning a second foreign language. 4. Implementation of the variable part of the curriculum. The introduction of subjects that expand the gymnasium component, as well as an increase in hours to deepen and expand the main subjects of the curriculum. 5. Introduction of electives and special courses to deepen (expand) individual topics And educational subjects.

2. Additional education.

Main goals:

• security necessary conditions for personal development, health promotion and early professional self-determination of children;
• providing educational motivations and the formation of the need for continuous education, the creation of meaningful communication environments;
• adaptation of children to life in a team and in society;
• formation of a common culture of the individual on the basis of national and world cultures;
• assistance in vocational guidance for children and adolescents in accordance with the situation on the labor market;
• formation of the need for a healthy lifestyle;

To implement these tasks, curricula of additional education have been developed in the following areas:

1. Program "Gamma": artistic and applied direction.
2. Program "Accord": musical and aesthetic direction.
3. Program "Ecomir": ecological direction.
4. Health League program: sports direction.
5. Chance Program: Preparation for Continuing Education

Expected results:

• mastering the basics of artistic culture and achieving by children, regardless of their giftedness, a sufficiently high level of artistic training.
• development of performing and creative skills and abilities of each student:
• development of the sphere of aesthetic feelings and thoughts of each child;
• development of communicative abilities of children, reduction of the level of anxiety and development of adequate self-esteem;
• formation of active personal behavior in society;
• formation of the foundations of a healthy lifestyle, strengthening of mental, physical, moral health;
• formation of team play skills and personal responsibility;
• high-quality preparation of students for continuing education;
• mastering the skills of early scientific and research creativity;
• training in programs of extended and in-depth study of the subject (mathematics, Russian, chemistry, physics, English, etc.)

3. Programs implemented in the gymnasium at the expense of extrabudgetary funding.

Ways to implement the program:

1) The work of primary school teachers, an English teacher, a school psychologist;

2) Material support (printed handouts, visual aids).

3) Conducting joint round tables, meetings, teachers' councils with MDOU employees;

4) Professional development of ShBP teachers.

5) Consultations of a speech therapist.

Expected results:

• communication skills and elementary social skills;
• the ability to clearly and clearly express their thoughts;
• readiness of the child to study in the 1st grade, sustainable motivation to study at school;
• mastering the primary skills and abilities necessary for successful schooling; memory development.

In the gymnasium, since 2000, the parent Local Public Organization for Assistance to School No. 24 has been successfully functioning (certificate of state registration No. ... dated ... 2000). The objectives of the activities of the International Organization for Assistance ..., reflected in the Charter, are:

1) promoting the harmonious development of the personality of the students of the gymnasium,

2) assistance to the teaching staff in creating the necessary conditions for the implementation of the educational process in the gymnasium,

3) involvement of employees and parents in improving the educational process, increasing its efficiency”. (Article 2 “Goals of the organization”).

Members of the organization can be individuals and legal entities “interested in the joint achievement of the specified goals” (clause 3.1 of the Charter), i.e. predominantly parents of students. All voluntary contributions are spent, according to the estimate of the Organization, for its statutory purposes, including the provision of additional educational services. The opportunity to provide additional educational services at the expense of non-budgetary funding makes it possible to expand the network of additional education, provide services directly at the gymnasium and, thus, is a weighty argument in favor of the gymnasium over competitors.

International Public Organization Assistance to School No. 24 is a non-profit, legally independent organization. All decisions on the expenditure of membership and earmarked contributions are made by the Council of the IPO.

Forms of remuneration, including additional material and social benefits.

The wages of employees of institutions include wage rates (official salaries), tariff rates, compensation and incentive payments.

The stimulating part of the salary is assigned for high-quality and creative performance of official duties, increasing labor efficiency, exceeding volume indicators, and high labor productivity.

Incentive payments to employees of the MOU gymnasium No. 24 are made in order to: improve the quality of educational and upbringing processes; strengthening the material interest of employees of the MOU gymnasium No. 24; development of creative activity and initiative.

The source of financing of the incentive part of wages is the funds allocated for incentive payments, which make up 10% of the base part of the wage fund for the current financial year.

Employees of the Municipal Educational Institution of Gymnasium No. 24 may be paid material assistance. Employees are paid a holiday bonus, and a lump-sum bonus can also be paid.

The incentive part of the salary for the employees of the MOU gymnasium No. 24 is established on the basis of the decision of the Governing Council by order of the director in accordance with the Regulations on the procedure for distributing the differentiated incentive part of the salary to the employees of the MOU gymnasium No. 24 / (Adopted by the Governing Council September 14, 2007, put into effect by order No. ...)

Risk assessment.

• availability of alternative services from competitors;
• low solvency of residents of the microdistrict;
• insufficient budget financing of economic activities of the gymnasium;
• the possibility of an outflow of highly qualified teaching staff to Moscow; higher wages in the capital;
• reduction in the number of students due to the difficult demographic situation;
• moral and physical deterioration of equipment and communications;
• reduction charitable assistance from the social partners of the gymnasium;
• objective difficulties in the transition to a new wage system.

Financial plan.

Budget appropriations.

Expenditure	2006	2007	Estimated for 2008
Catering for schoolchildren (regional subventions)	…	…	…
Acquisition library fund (regional subventions)
Acquisition of educational equipment
Purchase of medicines (local budget)
Current repair of buildings, structures and premises (local budget)
Subscription to periodical literature (newspapers, magazines) (local budget)
Private security (local budget)
Acquisition Supplies to accompany the educational process (regional subventions and local budget)

Extrabudgetary appropriations.

Voluntary targeted and membership fees to the International Public Organization of Assistance to School No. 24 are received unevenly during the calendar year, so these funds are spent “after the fact”.

Spending extrabudgetary funds.

Estimated amount of financial support for the implementation of the Development Program of the Ministry of Education and Science of the gymnasium No. 24 (annually raised funds)

Amount of required financial support	Planned channels of receipt of funds	What will the funds be spent on?
1,000 thousand rubles	Funds from the local budget	Repair of sewerage and water supply systems
900 thousand rubles	Funds from the local budget	Installation of APS and fire alarm systems
600 thousand rubles	Regional subventions	Installing licensed software on a PC
300 thousand rubles	Extrabudgetary funds of the International Educational Institution of Assistance to School No. 24	Purchase of furniture for classrooms.
400 thousand rubles	Funds of philanthropists	Cosmetic repairs of school premises

The implementation of this plan in full is possible only with the full financing of the Gymnasium Development Program, i.e. the business plan reflects the ideal model for financing an educational institution from all attracted sources of income.

Draft cost estimate of the MOU gymnasium No. 24 (in case of receiving a grant)

Directions for spending funds	The amount of funds spent from the federal budget
1. Purchase of information technology equipment (multimedia equipment, interactive whiteboards)	650 thousand rubles
2. Acquisition of the necessary equipment to create a gym	190 thousand rubles
3. Replenishment of the school media library.	20 thousand rubles
4. Acquisition of encyclopedias, reference books, dictionaries for the school library.	10 thousand rubles
5. Installation of air conditioners in computer science rooms (according to the requirements of SanPiN)	130 thousand rubles

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* Calculations use average data for Russia

1. Project summary

Objective of the project– opening of a non-state educational institution (NOU), which provides services for primary general and secondary general education in a city with a population of more than 1 million people. According to Russian legislation, the activity of NOU belongs to non-profit organizations, therefore, the purpose is to extract profit in order to expand activities and pursue the mission of developing education in the region.

The project involves the creation of a paid private school (half board), which is a complex format, including elementary school (grades 1-4), secondary school (grades 5-9), as well as English language courses, preparation courses for the Unified State Examination and the OGE, sections. The advantages of the project include the presence of its own building, and, consequently, the absence of rent in the expense item, which for competing establishments can be up to half of the entire budget. Potential clients of the school are children of parents with a high level of income who want to provide their children with a decent future, as well as children who for some reason are uncomfortable for a mainstream school (speech therapy problems, developmental delay, etc.).

Demand The project is explained by the need to improve the quality of educational services in the country. With the loss of confidence in public educational institutions, the preference of parents is increasingly leaning towards private schools with an individual approach to the student and an emphasis on learning. foreign languages mainly English.

The main educational services of the NOU include:

1. Primary general education

2. Secondary general education

3. Preparatory courses for the exam and the exam

4. English language courses

5. Classes in dance, choreography, vocals

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be start-up investments in the opening, and 4,000,000 rubles. - working capital. The project will require the involvement borrowed money in the amount of 2,000,000 rubles. The loan is issued for a period of 24 months. The interest rate on the loan is 22%. Deferred payment of payments - 3 months. The amount of own funds will be 12,530,000 rubles. or 86% of the required amount.

*data for 3 years of operation

The project is planned to be implemented within 9 months. The launch of the NOU is scheduled for September 2016.

2. Description of the industry and company

The concept of free public education is increasingly losing the trust of parents. Poor-quality educational services, a low degree of immersion in the subject due to the need to constantly slow down the educational process in order to pull up lagging students, the incompetence of schools in preparing for the unified state exam (USE) and further education in prestigious educational institutions - these are just some of the factors in choosing a private education. Often, parents also give preference to a non-state school because of the characteristics of their child, for example, speech therapy problems, physical disabilities, and developmental delays. The number of private schools in Russia does not exceed 1%. They are mainly located in Moscow and the Moscow region, in St. Petersburg, as well as in million-plus cities. The level of competition in this market is minimal.

The company is a private general education school(half board), which provides services for primary general education, secondary general education, and also conducts additional classes in preparing for school, conducting English courses, preparing for the unified state exam (USE) and the main state exam (OGE). Classes are held in small groups of up to 8-10 people. The maximum number of students in the school (excluding additional education) is 150 people. Educational process is based on an individual approach to each student, an in-depth study of all subjects. Full board with additional education includes training from 8.00 to 18.30.

Classes are conducted by qualified teachers exclusively with higher education, including teachers of the first and second categories. The number of teaching staff is 15 people. Of these, 10 full-time employees, 10 part-time employees. The total number of employees of the institution is 26. The school is open from Monday to Friday from 8 to 18.30 from September to June. On Saturday and Sunday, additional individual and group classes are held.

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The area of ​​the school premises is 1500 sq. meters. The building has two floors above ground, one basement. The number of classrooms - 9. The school is equipped with a computer class, a music class, a gym, a dining room. Functions to ensure the safety of children are provided by a security guard.

The organizational and legal form of the school is a non-state educational institution (NOE). Since the NOU is a non-profit organization, the profits are distributed to expand activities, improve the quality of services provided: the purchase of new equipment, the opening of new classes, the involvement of teachers from higher educational institutions to open new disciplines. The taxation system is simplified (USN).

3. Description of services

The private school organizes education from grades 1 to 9. The profile subjects of the institution are physics and mathematics, which are studied in the most in-depth. A special place is given to the study of English, which is the answer to one of the most common requirements of parents. Education of children from 7 to 15 years old is carried out in small groups of 3 to 8 people with the same level of knowledge. Courses are conducted according to the methods of US universities. The study is conducted in several main aspects, including speaking, writing, grammar, reading. The training is aimed at removing the so-called spoken language barrier, at the ability to clearly and understandably express one's thoughts and think in English. Unlike the result of studying at school, when a graduate speaks only “English with a dictionary”, studying at a private school pursues the achievement of a specific result, for example, further education abroad, moving abroad for permanent residence. Students are given practical advice on how to prepare for the TOEFL, GRE, SAT, GMAT exams.

Also, the school provides courses to prepare for the Unified State Examination and the OGE in the subjects: social science, physics, mathematics, Russian, chemistry, English. Since the work of the school is aimed at the comprehensive development of the child and the disclosure of creative potential, active attention is paid to additional classes (piano, vocals, dancing). Unlike school classes, health exercises are carried out with students. The cost of training includes three meals a day (breakfast, lunch, dinner). In addition to all of the above, the institution is working with preschoolers to prepare for the educational process. A complete list of services with prices is presented in Table. 1.

The price segment of the school is average with high quality, which is confirmed by the qualifications of the teaching staff.

Table 1. List of services

The activities of a private school are regulated by the Law "On Education", as well as the following regulatory documents: Decree of the Government of the Russian Federation "On Approval of the Rules for the Provision of Paid Educational Services"; Decree of the Government of the Russian Federation "On Approval of the Model Regulations on a General Educational Institution"; Order on the procedure for attestation of teaching staff; SanPiN 2.4.2.2821-10; Technical regulation on fire safety requirements; Federal Law No. 7 "On non-profit organizations" .

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The organizational and legal form of the school is a non-state educational institution (NOE). According to Russian legislation, educational activities are subject to compulsory licensing, which is carried out government agency department of education of the subject of the Russian Federation. The cost of the state duty since 2015 is 7.5 thousand rubles. The term for consideration of an application for a license is 2 months. Codes according to the OKVED classifier - 80.10.1, 80.10.2, 80.10.3., 80.21.1.

After the first graduation of students, but not earlier than 3 years after obtaining a license, the institution has the right to apply to the Ministry of Education for state certification for subsequent accreditation and issuance of documents to students state standard. Prior to accreditation, graduates of an institution have the opportunity to externally take exams at another educational institution that has passed accreditation. In addition to a license to conduct educational activities, to open medical office the school will need a medical license.

4. Sales and Marketing

The market for private education in Russia has appeared since the early 1990s. According to marketing research, the number of private schools remains approximately the same. So if in 1998 there were 520 schools, by 2010 their number was about 550. This is due to the fact that new schools are replacing closed schools. The share of non-state educational institutions in Russia is estimated at 1%. Among the factors slowing down the development of private education in Russia are the high level of school rent costs, the weak level of state support for socially responsible business, and the abolition of tax incentives.

Today, the city in question has about 35 private educational institutions. Among them there are both kindergartens and private schools, as well as institutions that combine several types of activities. Given the generally low level of competition, each institution seeks to occupy a certain niche. When choosing a specification this project Two factors were decisive: parental demand, as well as trends in the domestic labor market. According to the first factor, emphasis was placed on in-depth study of the English language and targeted preparation of students for passing the USE in this subject, as well as for passing foreign exams. According to the second factor, it was decided to focus on the in-depth study of physics and mathematics due to the perceived lack of qualified specialists in technical specialties in the country.

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Thus, the study schedule is formed by groups of three types: groups from the physical and mathematical direction, groups of in-depth study of the English language, groups of additional education. It is the specialization of the school, as well as the quality of the services provided, that is the main way to attract customers. Before enrolling in the courses, the child and parents undergo a questionnaire to better understand the level of knowledge of the former and take into account the wishes of the latter.

At the start of activities to attract the first customers, it is planned advertising company in the media (television and print), and an interview with the director of a private school about the opening of a new institution. According to opinion polls, parents choose a school based on the following criteria: the reputation of the school (57%), the qualifications of teachers (55%), proximity to home (43%), feedback from friends (35%), material resources (11%). Due to the fact that at the start of its activity it is not appropriate for an institution to talk about its reputation, it is planned to focus on the introductory materials of the media on the development plans and mission of the new institution, the main pain points of modern public education that will be overcome in the course of activity, and teaching methods.

On the Internet, a private school will be represented by an official website where parents can find comprehensive information about the school, teachers, the mission of the school, its curricula, and ask questions through electronic form. Also, information on prices for educational services will be posted on the school resource in the public domain. Cost promotion opening, taking into account the creation of the site, will amount to 70 thousand rubles.

5. Production plan

Geographically, the private school is located in a large residential area of ​​the city, with direct access to public transport. A bus stop is 300 meters away. Training sessions in half board mode are held from Monday to Friday from 8.30 to 18.30 from September to June, on Saturday and Sunday there are additional classes and courses from 9.00 to 21.00. In the summer, there is an expansion of enrollment in groups of additional education (intensive courses).

It will take 10.5 million rubles to repair and equip the building, as well as to equip the adjacent territory. The area of ​​the building is 1500 sq. meters. The area of ​​classrooms is 400 sq. meters, the number of classrooms - 10, which fits into the accepted standards for the number of square meters. meters per 1 student (from 2.5-3.5 square meters per student). The costs of equipping the school are given in Table. 2. In addition to these expenses, it is planned to purchase equipment for the courtyard area and install a fire alarm.

Table 2 Equipment Costs

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Management functions are assigned to the director (the founder of the project) and the deputy for educational and methodological work. The full-time teaching staff is represented by 10 teachers (see Table 3). Another 5 teachers of the school (a teacher of Russian language and literature, a teacher of history and social studies, a choreographer teacher, a physics teacher and a mathematics teacher), as well as a speech therapist and a psychologist work part-time. The school also has a nurse, cooks and employees of the school canteen, a supply manager, a cleaning lady, and a security guard to meet the needs of students.

Table 3. Staffing and payroll

Current period costs include the salaries of teachers and other staff, the purchase of groceries for the school cafeteria, building maintenance, and utilities.

6. Organizational plan

The planned launch date of the project is 9 months. The start of activities is scheduled for the beginning of the academic year - September 2016.

Management educational institution is carried out by the director of the school, who has the right, within his competence, to give a binding order to any employee or student. The director carries out general management of all activities of the school in accordance with the Charter of the institution and the laws of the Russian Federation. Under his control is strategic planning, school development, setting goals and objectives. The director approves and implements educational programs, curricula, courses, disciplines, annual calendar training schedules, selects personnel and determines official duties employees.

The deputy director for teaching and educational work reports directly to the principal of the school. His duties include the organization and long-term planning of the activities of the school, the educational process and methodical work, coordination of the work of teachers on the implementation curricula, development of educational, methodological and other documentation necessary for the activities of the school, preparation of reporting documentation, educational work with parents, control and analysis of the educational process, etc.

Functions for the provision of educational services are carried out by teachers. The requirements for the teaching staff of the school are not only the presence of a state diploma of higher education and the proper level of qualifications, but also the presence of the qualities necessary for work, which are not always presented in public institutions: communication skills, the ability to find an approach to each child and parents, a high level of personal responsibility, initiative.

7. Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipping the territory of the school yard - 1,500,000 rubles, equipping the school - 4,063,000 rubles, creating an official website - 30,000, obtaining permits- 60,000 rubles, an advertising campaign for the opening - 40,000 rubles.

The costs of the main period include: salaries for school employees (including social contributions), school maintenance and utility bills, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephony and internet. Appendix 1 shows the main financial indicators for revenue, cash flow And net profit for a five year period. The calculations are based on the load in the first academic year of 50%, the second year - 85%, the third and subsequent years - 90%.

8. Evaluation of the effectiveness of the project

Opening a private school will require a high level of start-up costs, due to the large amount of repair work and the need to purchase a large list of equipment, including at least 32 items. The payback period of the project will be 32 months from the date of opening. The discounted payback period is 38 months. Project performance indicators calculated for a five-year period are given in Table. 4.

Table 4. Project performance indicators

9. Risks and warranties

Unlike most similar projects, the project of this private school does not belong to the category of educational business with a high risk group. One of its main advantages is the presence of premises in the property and the absence of rent. The absence of this item of expenditure makes it possible to pay more attention to the material support of the school, to invest in improving the educational process, attracting new personnel, and purchasing modern equipment. However, the economic activity of the school requires the management to be able to competently distribute the funds at its disposal, anticipate new possible expenses, respond flexibly to the situation on the market and changes in legislation.

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