How to make money on holidays in the city. Organization of children's holidays - where to start a personal business? Formation of the list of services and marketing

Today, many aspiring entrepreneurs are turning their attention to the business of organizing holidays. It is associated with small investments, minimal risk and the opportunity to make good profits. This business is especially popular in large cities, where both private individuals and large companies. In this article, we present detailed business a plan for organizing holidays, which will allow the project to start correctly.

With the right approach, the business of organizing holidays will be a good way to invest. Despite the high competition, this project stands out high profitability and can bring a very serious income.

Pros and cons of business ideas

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons this project in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You can't do without the appropriate equipment, decor, the work of leading and professional designers.
2. Regular customers. Despite fierce competition, creativity and quality will help build a loyal customer base.
3. High yield. With well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
4. Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising services.

Flaws:

The main disadvantage of such a project is high competition due to high demand.

In order to stand out from the competition, it is very important to correctly define your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for the organization of various events, celebrations, theme parties.

Depending on the chosen target group, it is important to determine the direction of the agency.

It can be wedding celebrations, holding corporate holidays, children's matinees, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, customers want to receive a turnkey service, so I offer the organization of holidays and various events, it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing events, it is very important to correctly determine your target audience. The format of the business, the channels for finding clients and promoting the studio will depend on this.

When conducting a competitive analysis, pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

One of the main risk factors for any entrepreneur, of course, is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the ability to reach a good income and minimal investment.

Definition of the target audience

When starting a business, it is important to understand who your services will be designed for: economy category or premium.

The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation, the name of the company is very important. They are ready to pay a lot of money, which allows them to realize a lot of ideas. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment, the level of professionalism must be appropriate.
2. Average wealth. This target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
3. Economy option. This audience will not bring a lot of income, will not allow you to reveal your creative potential due to a limited budget, in fact, but investments here can be very minimal.

Definition of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the client when selecting such studios.

If your main competitor will be large studios that have been operating on the market for more than a year, bet not on price reduction, but on the provision of branded services. It is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that order corporate parties, so their budget is quite large.

If you are planning to occupy an average niche in the market, and small companies providing services to individuals will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Offering the most low price in the market, you simply cannot maintain a staff of professionals. And the staff in this business plays a big role.

During the market analysis phase, it is important to perform a SWOT analysis that takes into account external and internal factors that affect the success of the firm.

Strengths

• the possibility of an individual approach;
• a wide range of services;
• advantageous location;
• relevant and original ideas;
• excellent level of service;
• minimum investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Possibilities

• business development and opening of branches;
• creating your own website;
• high profitability;
• the ability to cover a large segment of the market;
• a possible increase in demand in general;
• the possibility of providing additional services.

• price fluctuations or dumping by competitors;
• emergence of new directions from competitors.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing holidays;
• schedule.

organizational plan

In order to launch a project and successfully enter the market for organizing holidays, you must gradually complete the following steps:

1. Register a business.
2. Find a room and sign a lease.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To conduct business in this direction, a simple IP registration will be enough. Therefore, the process of paperwork will not take much time.

The business registration scheme is as follows:

1. Submission of documents for the opening of IP.
2. The choice of the form of taxation.

Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• a lease agreement for premises;
• medical books of employees (in the event that you hire staff);
• permission from the fire service and the sanitary and epidemiological station.

Room search

The premises in this business play a role rather from the position of demonstrating their status, rather than serving to attract customers. As a rule, clients contact such studios by phone, via the Internet, etc.

Despite the fact that you will receive most orders by phone, the absence of an office can cause serious concerns in the client about your reliability and competence. It is very difficult to interest a client during field negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

In the event that a client comes to a meeting in the office, he should see the style and renovation of the interior, which corresponds to the price range that you set for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors, it will be difficult for visitors to find you on foot.

It is necessary to purchase good quality furniture for staff and clients, office equipment, printers, copier. If you plan to show clients presentations of your services, then consider options for its implementation. It can be a big screen TV or a projector.

Pay attention to a bright and original sign that will not only attract the attention of customers, but also demonstrate the level of creativity and quality of your studio.

When choosing a room, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• Are utility bills included in the rent?
• permission to place outdoor advertising.

The premises must be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential, industrial area, this will not have the best effect on the company's reputation.

The staff of the holiday organization studio is a key success factor, so be very careful in the selection of specialists. The profit of the company depends on how creatively, smoothly they can cope with projects.

In the organization of such a business, a very important role is played by form style which is expressed in small things. In order to give the center a general stylistic focus, it would be wise to order T-shirts for all the staff involved in the organization of holidays. It serves additional advertising company and allows guests to quickly find their way around the holiday, where the studio workers are located.

In addition to a creative approach to completing tasks, employees must be well versed in the psychology of the client. Indeed, in this business, the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers, identifying the need.

• creativity of thinking;
• sociability;
• the ability to understand people;
• stress resistance.

In addition to these personal qualities, of course, experience in this field and professionalism is required. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work graphic editors, the ability to write advertising texts and slogans, work with promotion in social networks, etc.

To start a business, it will be enough to hire several managers who will oversee projects. Narrow specialists can be hired from outside. This will allow you to cut down on salary costs and gradually develop a base of professionals with whom you are comfortable working with. Subsequently, with the expansion of the business, it will be possible to invite these specialists to your staff.

Purchase of equipment

In addition to the equipment and furniture that are necessary to organize the work of the office, you will need to buy equipment for events.

This list clearly depends on the chosen event. For example, if you have chosen weddings as your main specialization, then you will need:

• flower arch for a solemn wedding ceremony;
• equipment for the photo zone;
• artificial flowers;
• rug for "young";
• attributes for an exit ceremony;
• musical equipment, microphones, etc.

If you want to focus on children's parties, then you will need bright costumes, toys, and stationery for events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer customers a truly high-quality and up-to-date service.

Marketing plan

Given the high competition in this segment, advertising should play a big role.

To attract customers, standard methods are suitable:

• creating and promoting your own website;
• promotion of the center through social media;
• partnership programs (kindergartens and schools, photo studios, children's shops);
• advertising on radio and TV;
• outdoor advertising.

A strong marketing strategy will quickly gain trust and increase awareness.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Pay close attention to a bright and creative sign. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential.

In order to enter the market, you may have to hire an experienced specialist in the field of promotion of services who will be engaged in advertising through social networks, organize advertising campaign through outdoor billboards, advertisements in vehicles, etc.

Video. Holiday agency start-up

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up a cost estimate and decide how much equipment and material you need to purchase to implement a business idea.

This section should contain the following items:

• description of funding sources;
• calculation of profitability;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5000 rubles;
• rent of premises - 300,000-400,000 rubles per year;
• repair - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles per month;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising - 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with the calculation of income for many start-up entrepreneurs causes certain difficulties.

It is important to correctly assess the price of the service provided in order to maintain a competitive position, not reduce profitability and at the same time attract customers.

Consider some seasonality of this business, which can significantly affect the profitability of the agency. Seasonality allows you to vary the price tag.

So, during the New Year holidays, the wedding season, on March 8, the price for services can be twice as high as in the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who apply to the agency to order corporate events, organize conferences, etc.

The discount can also be provided to customers who order the service 3-4 months before the appointed date. This will allow you to properly schedule work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average check of 1 order is 30-50 thousand rubles.

With a well-designed marketing strategy and high professionalism of employees, the workload of the studio with orders in 6-8 months can increase by 4-5 times.

Therefore, by the end of the year, the agency will be able to reach an income of 800-900 thousand rubles a month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit margins, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand the staff, develop new areas and introduce new types of services. At the same time, there will be no need to expand the office, purchase new equipment, etc.

Video. Holiday business

* Calculations use average data for Russia

New Year and preparation for it is the time when people completely turn off the economy mode. In this compilation, we have collected 25 real business ideas for the New Year.

The New Year is approaching, which means that the pre-holiday fuss will soon take over all the cities. people start new year preparation: buy gifts, decorate their homes, plan holidays. How to take advantage of this and turn the holidays into a good income? On the eve of the New Year, we collected 25 real ideas New Year's business that will require minimal investment.

Is it worth it to start a New Year's business? The answer is “yes” for several reasons. As a rule, New Year's business is a quick start and a quick payback period. Secondly, this is the “golden time”, when the most impulsive and thoughtless purchases are made. The pre-New Year fuss completely turns off the “saving mode” for people - they are ready to spend a lot, and entrepreneurs are ready to earn a lot. Thirdly, absolutely everyone is preparing for the New Year holidays: both individuals and companies. And this is just a gigantic audience reach.

1. New Year's handmade: toys, postcards, candles, pillows

Investments - up to 100,000 rubles

New Year's mood is primarily created by decorations. People try to surround themselves with beautiful, themed things that create a festive atmosphere. They are also used as a gift, so New Year's handmade is always in great demand.

The essence of the handmade business is the manufacture of original jewelry and festive decor for retail. Products self made stand out favorably against the background of similar Chinese goods that fill the shelves in stores. They conquer buyers with their individuality, sincerity and quality. Therefore, if you are engaged in needlework, you can turn your skills into money.

The theme provides a huge flight of fancy. Here are just a few of the ideas:

Festive covers for furniture;

Skirts for the foot of the Christmas tree;

Christmas socks;

New Year's wreaths;

New Year's candles;

Cushion covers or shaped pillows,

Christmas decorations (wooden, knitted, made of fur, beads, with photographs or images on request, etc.),

Fairy lights,

Postcards.

The costs of this business are associated with the purchase of materials for products and the rental of a trading place. To save on rent, you can start selling via the Internet. Thanks to social networks, you can advertise and sell your products with minimal cost. Remember that the engine of trading in social networks is a picture. Therefore, try to create attractive photos of your products. Participation in New Year's fairs and exhibitions can give a good effect.

The success of an undertaking depends on the idea itself, the quality of work and an adequate cost for the product. The sale price must include the cost of production costs for materials and payment for manual work.

2. Business for dog owners: sledding, husky for New Year's photo shoot

Investments - from 5000 rubles

Do you have a dog that doesn't work but eats a lot? Thanks to these ideas, your pet will be able to take part in replenishing the family budget.

The first way to earn money is to organize dog sledding along a certain route, walks outside the city or through the forest. Such entertainment can also be held in crowded places: in parks, recreation centers, etc. Have you seen many dog ​​sleds for the New Year holidays? Competition in the market for such services is low, the idea is not beaten and people will like it, so we can expect high demand. For full equipment, investments of up to 100 thousand rubles will be required, which will be spent on the purchase of sleds and special equipment for animals.

On average, one lap with a distance of 500 meters can cost up to 1000 rubles. If it is profitable to think over the route and correctly approach advertising, you can recoup the investment in less than a month.

To organize such a business, it is necessary to select suitable locations and discuss this with the owners of the place. The owners of country clubs and recreation centers will certainly be interested in such a curious "attraction" that can attract visitors to open on their territory.

The idea is ideal for dog breeders and owners of huskies, huskies, malamutes. In general, for those who have several dogs that will be in harness. To organize such a business, you need to be confident in the dogs themselves - their training, character and behavior.

But what about those who have only one dog? You can organize photo sessions in which your pet will be in the lead role. Today New Year's photo sessions very popular - people arrange personal or family shootings. And dogs fit perfectly into the New Year's atmosphere, because they are able to noticeably enliven the frame and cheer up during the photo shoot. In addition, many companies arrange New Year's shooting for promotional materials. So finding people willing to take pictures with your adorable pet is not a problem. The main thing is that the dog itself should be set up for shooting and not be capricious.

The cost of this service may vary. It all depends on the city, time of shooting and breed. Huskies, Labradors and Samoyeds are the most popular for photo shoots. average cost one photo session with a zoo model, as they are commonly called, is 1,500 rubles. At the same time, the costs are minimal: you will need to bring a dog to a photo session and, possibly, purchase a couple of interesting props - for example, a beautiful collar or a blanket. To organize such a business, you should negotiate with photo studios, photographers or independently promote the service on the Internet.

3. Creative gift sets

Investments - from 20,000 rubles

By implementing this business idea, you seem to be protesting against banal New Year's gifts. Let the things that are customary to give for the New Year remain the same - but you can make the presentation itself original. Alternatively, creative gift boxes. Individually selected accessories in original design can win over their customers. For example, instead of a banal set of teas, you can offer to collect a whole tea box "For tea parties", which will include a couple of handmade mugs, some delicious teas, and sweets - for example, gingerbread with personal congratulations. At the same time, no one offers you to master all areas of needlework. You can simply find suppliers with whom you will cooperate. Your task is to find interesting things, collect them in a set and arrange them in an original way. You can offer your customers several options for boxes in advance. Come up with original titles, take pictures of sets for example and provide sets for different budgets.

Before the New Year holidays, many people simply do not have time to choose gifts for a long time and scrupulously, paying attention to every little thing. It will be much more convenient for them to go to the web page, choose the set they like and pay for the order. Business can be designed in the format of one-page sites (landing page) or in social networks. The specified amount of costs will be spent on the production of example sets, the creation of a landing page or the promotion of goods on social networks.

4. Renting a house or apartment for the New Year holidays

Investments - from 10,000 rubles

The service of renting a room for celebrating the New Year is very popular. Large companies of all ages, wanting to hold an event in a comfortable environment, often choose country houses and spacious studio apartments for this. Every year this service is gaining popularity. After all, to spend holidays in a private house means getting rid of the annoying hustle and bustle of the city, changing the boring environment and having a good rest.

The essence of the business is to organize daily rent of apartments, country houses and cottages for the New Year holidays. There are two ways to implement this idea: to offer your own property for rent or to carry out intermediary services.

If you have free housing or a country cottage, you can get a considerable income from renting it out to companies. The cost of such services on holidays increases by 3-4 times the regular price. This means that in a large city the service will cost about 2,000 rubles per person, that is, 25-30 thousand per day for a house. The price tag for apartments, of course, is less. Usually accommodation is rented for at least two days. From this it turns out that the average earnings per order will be approximately 50-60 thousand rubles. But prices also depend on other parameters. For example, by providing guests with additional services - a bathhouse, a barbecue area, karaoke, etc., you can significantly raise the price tag.

It is necessary to search for potential customers from the beginning of December. You can offer services by posting ads on various resources and posting leaflets on bulletin boards. It is also important to remember that when renting out your own property, you need to correctly draw up a lease agreement and prescribe all the conditions in it in order to avoid losses. Offering the services of an intermediary, you can ask for at least 20% of each transaction.

5. Rent of New Year's costumes or decor

Investments - up to 100,000 rubles

Let's continue with the topic of rent. This holiday, like Birthday, also happens only once a year. Therefore, people prefer not to buy many things, but to rent them. When else would a person need a Santa Claus costume or a set of street garlands to decorate a house?

Therefore, why not organize a business based on the offer to rent New Year's costumes and decor items for the holidays? On New Year's days, both adults and children want to find themselves in a fabulous atmosphere that carnival costumes or decor can easily create.

Such a project is in demand due to the growing popularity of thematic corporate parties and New Year's events. And do not forget about the classics of the genre - New Year's matinees.

To start, you should purchase various New Year's costumes for children and adults in advance. It is recommended to first study the interests and preferences of the target audience in order to correctly select costumes. The rental price should include the subsequent dry cleaning and the price of a possible repair. You can offer your product via the Internet or at a rented outlet.

In addition to New Year's costumes, you can rent New Year's decor: street garlands for decorating houses, ready-made artificial Christmas trees decorated with unusual toys, dancing New Year's figures or garland figures.

6. Snowboard, snowmobile and ski rental

Investments - from 300,000 rubles

For new year holidays rental point is very current business. Offer people a ride on snowmobiles or skis after long feasts - great idea!

The essence of the business is the acquisition of equipment and equipment for winter sports, as well as the organization of a paid rental point. The bulk of the funds invested will be spent on the purchase of equipment. After the necessary equipment has been purchased, you can tackle an equally important process - choosing a location for a rental office. Country bases and rest houses, city parks will be an excellent option. The organization will also need a small space to store inventory and accommodate staff.

The profitability of such services depends on a good location and high-quality advertising. With the right approach, you can count on a business profitability of 50%. The average income per month can be from 70 thousand rubles. And if you do business without attracting staff, you can earn even more.

7. Corporate decoration of offices, shop windows and community centers

Investments - up to 100,000 rubles

By the New Year holidays, the need for the right atmosphere arises in many organizations, offices, shopping centers and shops. Every year, design services are gaining popularity due to the desire of many companies to stand out from the competition with their corporate decor.

The essence of the business is the development of individual art projects to create interior decor in the New Year theme. This idea is ideal for designers, artists and just creative people, which have decorating abilities.

You can offer your services to restaurants, shopping centers, various offices, shops. It is also likely that your offer will be of interest to private individuals. After all, to get a ready-made concept New Year's decoration- means to create a special, festive atmosphere in your home. The profitability of such a business depends entirely on the ability to sell their services and the speed of work on the order. It can easily be more than 100% of the cost of materials.

Ready-made ideas for your business

8. Sale of hot drinks on the street

Investments - from 25,000 rubles

Folk festivals are held on a grand scale and not only in cozy rooms, but also on the streets: in parks, squares, New Year's fairs, skating rinks, etc. It is in such crowded places that you can equip outlet where hot drinks will be offered. Small tents or vans offering coffee, tea, cocoa in convenient plastic cups are in demand. You can sell not only hot drinks, but also sweets for tea. For example, buns or gingerbread.

To open such a business, you need to rent a van equipped with everything you need. Care should be taken to find a place for future trading and do it in advance in order to choose the most profitable location.

You can also organize this business in the original format and sell drinks from a special portable backpack on the go. The cost of a thermal backpack with everything necessary equipment is approximately 22-25 thousand rubles. The daily turnover during the New Year holidays can be up to 30 thousand rubles. And this means that it is quite possible to pay back the business in one day.

9. Santa Claus and Snow Maiden at home

Investments - from 10,000 rubles

Trite? hackneyed? Well, let. For many years, the invitation of Santa Claus and the Snow Maiden to the house has been one of the most popular New Year's entertainment. Artists are invited home to please the child, and New Year's corporate parties within entertainment program.

It will take a minimum - to purchase bright costumes for the main New Year's characters and write an original script with congratulations. Good costumes cost from 5 thousand rubles each. But you can find more budget options that will cost only 1.5-2 thousand rubles. It is also desirable to have your own transport, so that it is convenient to get to the customer with all the props. Advertising: posts on social networks, ads on various resources, leaflets, etc.

The minimum cost of inviting Santa Claus and the Snow Maiden to your home is 1000 rubles. Depending on the region and program, the cost may be higher. And on New Year's Eve, you can charge a double rate for such services. Having your own car, you can make at least 10 orders per day. That is, for a week of New Year's holidays it is really possible to earn 70-100 thousand rubles.

10. Christmas tree rental

Investments - from 25,000 rubles

What is the New Year without a Christmas tree? Every home should have a Christmas tree - real or artificial, as you like. Realizing the high demand for this New Year's symbol, many entrepreneurs are selling it. But there are not so many who offer Christmas trees for rent. At the same time, there is a positive experience of renting not only artificial, but also live Christmas trees.

The essence of the idea is to provide artificial Christmas trees for rent from additional services(transportation, decoration and subsequent dismantling of the Christmas tree). There are at least three reasons why you should choose this business. Firstly, artificial Christmas trees are in demand in offices, schools, administrative institutions. Many people choose artificial trees because they are easier to use. Secondly, there are not many entrepreneurs on the market offering this type of service. Thirdly, the idea will be appreciated by buyers who do not have time for New Year's chores. And the service "Christmas tree for rent with transportation, installation, decoration and subsequent removal" can solve their problem.

To start, you need to purchase several Christmas trees of different sizes. In order to save money, you can buy goods in bulk or second-hand. The cost of a tree up to 2 m high is 2-3 thousand rubles. If you buy Christmas trees "from hand", you can save half of these funds. Also can be purchased Christmas decorations. It is on these two items of expenditure that cash investments will go. In addition, you will need transport and storage space for inventory - this issue is easily solved if you have a personal car and a garage. Unassembled artificial Christmas trees do not take up much space, so storing them is not difficult.

In Moscow, such a comprehensive service costs about 20,000 rubles (5,000 rubles for a Christmas tree, and 15,000 rubles for decoration and transportation). In the regions, of course, the price tag will be much lower.

But not only artificial Christmas trees are provided for rent. Recently, an unusual business idea has appeared for renting live fir trees. The live Christmas tree rental service has launched an American startup, The Living Christmas Company. The idea is implemented as follows: the company has its own land plot where spruces are grown. Clients turn to the company, choose their favorite Christmas tree. Then specialists with roots dig up the tree, place it in a special pot and deliver the entire structure to customers at home. The Christmas tree goes to the disposal of customers during the New Year holidays. After that, experts take the tree and plant it again in open ground. Such services exist not only in the USA, but have already been tested in Russia, although in our country the service is not yet so developed. Therefore, you have a great chance to succeed by implementing a new idea.

11. Service "Sober driver for the New Year"

Investments - 0 rubles

Everyone knows what a rush taxi services experience during the New Year holidays. And for some reason, there are always sorely lacking cars these days. Therefore, for the New Year holidays, you can earn extra money as a taxi driver and are guaranteed to receive orders. This work will be especially profitable on New Year's Eve. To realize this idea, it is enough to have your own car and be ready to exchange a festive evening for working hours.

There is no claim to originality with this idea. But what if you provide services not on your own car, but on the customer's car? This service will be required if, for example, a person arrives at a restaurant by car. In order not to leave his car in the parking lot, the car owner will prefer to use the “sober driver” service, which will take him home. For this " sober driver» You don’t even need your own transport – a driver’s license is enough.

12. New Year's quest

Investments - from 40,000 rubles

Quests are a relatively new, but already very popular type of business in Russia. People love this type of entertainment, and on holidays it is in special demand.

But what if you come up with a real New Year's quest? At the same time, it is not necessary to equip a complex location and pay for the rental of premises. After all, the quest can be moving. This will be an excellent entertainment option for corporate parties, home parties or children's parties (depending on the scenario). You can come up with a universal quest that will be of interest to both adults and children. Or provide two versions of the same scenario - simpler and more complex. It all depends on your creativity.

You can come up with a script for the quest on your own or order a ready-made one from professionals. The development of one small scenario will cost about 25,000 rubles. Another 10,000 rubles will be required to purchase all the necessary equipment. You will also need your own car to transport equipment and actors.

The estimated cost of such a quest is from 5000 rubles per trip. Prices depend on the complexity of the organization of the quest, its duration and rental time. It can be realized thanks to logical riddles and it does not require additional equipment. But maybe you organize a whole transportable quest room, the installation of which takes at least an hour. The options may be different and depend on how much money you are willing to invest in the business. But one thing is known for sure - quests remain a popular entertainment where you can make good money.

13. New Year's catering

Investments - from 5000 rubles

Everyone loves New Year's Eve. But not everyone likes to stand at the stove on a holiday and cook a lot of dishes for the New Year's dinner. Therefore, the food delivery service will be in demand during the New Year holidays. After all, it is much easier for people to order food at home than to cook everything themselves. New Year's catering will help solve another problem - the choice of the New Year's menu. Hostesses often puzzle over how to surprise guests and what to cook for the New Year's table. Therefore, many will appreciate the ready-made holiday menus, which include many unusual, delicious dishes.

If you know how to cook deliciously, then you can offer customers cooking at their home. As additional species services will be serving, table decoration, development of an individual menu and so on. Setting up such a business is quite simple. To do this, it is enough to cook well and understand cooking, as well as place an ad for the provision of New Year's catering services.

14. Sale of pyrotechnics

Investments - from 100,000 rubles

Another classic New Year's attribute is fireworks. Everyone loves salutes, and during the New Year holidays they are actively bought. The implementation of pyrotechnics is very profitable business. However, this is a very serious business - fireworks can only be sold after obtaining permission to this species activities.

The business idea is to purchase small wholesale pyrotechnics for its retail sale to customers. In a highly competitive environment, this business will bring good profits with the correct formation of the assortment and price.

The sale of pyrotechnics must begin with a permit. chief permit document for trade, the permission of the local Office of the State Fire Service - UGPS will serve. Such a document is issued to those persons whose outlet is located in a separate building or in a shopping center on the top floor.

The most important stage is the search for suppliers and the purchase of goods. You can buy goods - fireworks, firecrackers, sparklers, etc. from China, but you should pay attention to the inscriptions on the packaging in order to avoid buying a cheap pirated fake.

For seasonal business it is recommended to purchase pyrotechnics of 1-3 classes, which do not require a special license. Among buyers, fireworks in the middle price category with simple controls are most popular. The specified amount of investments will have to be spent on the purchase of goods and the lease of the outlet.

The amount of daily revenue can be 10,000 rubles per day. Thus, during the New Year holidays, revenue may exceed 300,000 rubles.

Ready-made ideas for your business

15. Making New Year's bouquets from sweets and tea

Investments - from 7000 rubles

Tea and sweets standard set for a New Year's gift, which everyone has had time to get bored with for a long time. But if you approach the design of such a presentation creatively, you can surprise your customers and even earn money on it. An unusual composition in the form of a Christmas wreath or a Christmas tree decorated with sweets will become an interesting gift. From tea, sweets and "winter" plants (coniferous branches, cotton) you can get beautiful bouquets that you want to give to both loved ones and work colleagues.

The organization does not require large financial investments. It will be enough to make several such gifts for advertising. The main thing in this business is the ability to make interesting compositions from all materials. If you already have these skills, then you can safely start a business! And for those who want to master this skill, we advise you to attend special courses or study video tutorials that can now be easily found on the Internet. By the way, such edible compositions are created not only from sweets and tea. For example, having mastered the technique of carving, you can make original bouquets of fruits and vegetables.

You can offer your services by posting ads on websites, creating your own accounts on social networks or cooperating with employees of souvenir shops, confectioneries, etc.

The price of such delicious gifts can start from 500 rubles and reach 2-3 thousand rubles. At effective advertising You can expect to receive income in the amount of 50-70 thousand rubles.

16. Making knitted items with a New Year theme

Investments - from 5000 rubles

Cozy hand-knitted items in the New Year theme will be a great gift. Socks, mittens, scarves, sweaters and even pillow covers. Here it is up to you, the main thing is to approach the issue creatively. Let it be family-look Christmas sweater sets that will help the whole family create a single look for a gala dinner or photo shoot. Or offer personalized sweaters. And it can also be Christmas stockings and even knitted wreaths.

To realize the idea, you will need a small amount of material and advertising of your products. This is a great idea for both beginner needlewomen and those who want to diversify an existing business. current goods. Additional income can be obtained if you participate in various holiday fairs.

The price of products consists of the spent materials and working time, the payment of which reaches up to 100% of the cost of yarn. How to set the price of knitwear, you can read in this article.

17. Organization of New Year's corporate parties

Investments - from 50,000 rubles

In recent years, the organization of New Year's corporate parties is gaining popularity. Boring restaurant gatherings are a thing of the past. Today, a New Year's corporate party is a kind of team building format, a way for managers to encourage the work of employees and part of the corporate culture, so many companies take the issue of organizing such events with all seriousness.

The essence of the business is the organization of a turnkey New Year's event for the company and the holding of an entertainment program. The success of a business depends on organizational skills, creativity and reasonable pricing policy. Budget options for an organization are especially in demand, when an entrepreneur can offer a decent entertainment program for a moderate fee.

The main costs are for the purchase of props and advertising services. However, the most important element of this business is the work of the organizer. Both his creative abilities in creating the scenario of the program, and the ability to organize a holiday, find intermediaries, if necessary, etc. are important. You can offer your services on the classifieds site, through mailings with a business offer to email local companies, as well as owners of cafes and restaurants. It is desirable to have some kind of presentation of your work: photo reports, scripts, videos.

Profit will depend on the number of guests, the scale of the entertainment program and other factors. Minimum amount organizing one such event can be 20,000 rubles. Customers should be looked for in advance, offering video or photo reports about their work, creating a website or a group in social networks. Cooperation with a certain restaurant will help to offer banquets with the organization of menus and show programs. The profit will vary depending on the number of guests and may be at least 20,000 rubles per event.

18. Letters to children from Santa Claus

Investments - from 7,000 rubles

Each parent strives to congratulate their child on the New Year in a special way in order to create a magical atmosphere and present a real fairy tale. Today, there are many options to originally please a child for the New Year. One of the most budget options is a personal letter to a child from Santa Claus. The idea appeared a long time ago, but is still in high demand.

Your task is to make individual congratulatory letters in special envelopes. This business is suitable for people with a developed imagination.

To open a business, you will need: a personal computer with Photoshop, a color printer, a scanner, as well as a variety of tools for writing letters. You can create several templates for letters of congratulations for children in advance different ages. A standard congratulatory set may include a letter, an envelope, a medal, a do-it-yourself Christmas tree toy, and more - each entrepreneur chooses what the proposal will be. The cost of a letter from Santa Claus varies from 150 to 400 rubles, depending on the content.

You can offer your services through social networks and ads on various Internet resources. Additional income can be obtained by cooperating with employees preschool institutions or toy stores. You can work with customers from any city, send such letters by registered mail. With well-established production and painstaking work during the holidays, you can earn up to 100 thousand rubles.

19. Sewing New Year's costumes

Investments - from 5,000 rubles

If you know how to sew, you can make money on New Year's costumes. All you need in this business is sewing machine and your sewing skills. If you already have equipment, then you can start a business without investment at all, or use this money to advertise your services.

To implement one of these ideas, you will need a small amount of improvised materials and advertising of your products. Sew a couple of original costumes to advertise your services. Try to come up with an unusual solution for standard images. You can look for ideas on various sites that sell carnival costumes, as well as on various sites with ideas like Pinterest or Etsy handmade goods. Enter the query "children xmas costume" - and get inspired!

How to set the price? Find out how much people are willing to pay for it. Ask your friends, explore various forums - the question of the budget for children's costumes is raised by mothers very often. According to surveys, mothers are ready to spend from 500 to 2000 rubles on a costume for a child. A small part of the respondents are willing to pay no more than 3,000 rubles. Form the price of your suits, focusing on this data. Of course, keep in mind that the budget may vary in different regions. Therefore, be sure to explore other offers: how much do costumes cost in stores? What quality are they and is there a large selection? How much do other seamstresses cost? Are there many such offers in your city?

The situation with New Year's costumes for adults is identical. No one is ready to spend more than 3,000 rubles on a carnival costume. Most will prefer a beautiful dress, complementing the image with some detail.

How much can you earn on this? The amount will be limited by your capabilities, since you will be fulfilling orders yourself. You cannot sell 100 suits if you are only physically able to make 10 suits in a month. Therefore, try to prepare something in advance in order to sell what is already ready. Or focus on small items that do not require much time.

Depending on the complexity, it takes from 2 to 10 hours of work to sew one suit. That is, in a month you can sew no more than 20-25 suits. The cost of tailoring a full suit is 1000-2500 rubles. This means that you can earn up to 60,000 rubles on costumes. You can charge an additional fee for the urgency of the order.

20. Gift wrapping

Attachments- from 20 000 rubles

On the eve of the New Year holidays, gift wrapping and decoration services are more popular than ever. Everyone strives to decorate gifts with a bright wrapper to give them a presentable look. Someone can handle it on their own, and many prefer to entrust it to professionals. Therefore, if you know how to carefully wrap gifts and have the makings of a designer, feel free to open a gift wrapping business. For this you will need:

A place near the exit of the shopping center, where there are many people with purchases;

The counter is yours workplace. You can stay on 1 sq.m.;

Packaging materials: paper, bags, boxes, ribbons, bows, adhesive tape, etc.

Quick and dexterous hands to wrap a gift beautifully in a few minutes. You can practice at home, watch training videos on the Internet, peep original decor ideas, for example, on Pinterest.

You can rent a retail outlet in a shopping center, but this will most likely take a lot of time. The second option is to offer cooperation to some store and accommodate on its territory. Don't be afraid to offer cooperation. Engage new sites. For example, offer your services to some institution. After all, it is convenient: to come to a cafe, hand over your gift for packaging and wait for your order over a cup of coffee. Become a member of the New Year's Fair - and provide your services there. As you can see, there are several options. The main thing is entrepreneurship and the desire to earn money. And you can earn a lot. Packing one gift costs 150-300 rubles. Moreover, you spend only 30-70 rubles on materials. This means that you will earn 100-220 rubles from each wrapped gift. And now some simple arithmetic:

Number of orders per day: up to 30

Number of working days: 30

Average order amount: 250

Monthly revenue - 30×30×250 = 225,000

Cost: 60,000 rubles (materials, rent, additional expenses)

Net profit: 165,000 rubles.

Net profit of 165 thousand rubles is, of course, an optimistic forecast. Firstly, on weekdays, revenue will be less, and on weekends - more. Although on New Year's Eve you can slightly raise the price of the service. Secondly, you can work not every day, but on weekends. Thirdly, you can choose the wrong place, which will also reduce the flow of customers. However, you will earn 50-70 thousand rubles for sure!

Ready-made ideas for your business

21. Cooking services at home on New Year's Eve

Attachments- 0 rubles

The New Year's table for most Russians is the main attribute of the holiday and the main entertainment. Therefore, everyone strives to think over the menu, decorate the table and feed all the guests. But not always people have time to stand at the stove for a day and cook meals. More less people want to be distracted on the night of the celebration by serving guests and washing dishes after the feast.

So the services for preparing a complex festive dinner or serving a festive table are quite in demand. Of course, such interesting business more relevant for residents major cities, however, you can find your client anywhere and offer him the service for which he will be ready to pay.

This idea can bring a good income to novice cooks and talented housewives. A huge plus is that you can realize the idea without investments (the maximum that you need is overalls for the kitchen). You can earn on such a service thanks to 1-2 orders. What may be included in the service:

home visit to the customer;

purchase of products necessary for the New Year's dinner;

preparation of festive dishes at the request of the customer;

preparation of the festive menu;

table setting, serving and cleaning assistance, which is available for an additional fee.

Payment for your work may depend on the complexity of the menu, the volume of required services or the number of guests at the New Year's holiday. You can earn by preparing meals for multiple orders and having them delivered by a specific time. Or you can take one big order with a full range of services: from menu development to cleaning the festive table - and earn 20-50 thousand rubles on New Year's Eve.

By the way, there is an easier option: to provide ready-made food kits with recipes. As a result, a person receives with delivery a developed menu for New Year's table, a detailed recipe for each of the dishes and all the necessary ingredients purchased by you. On average, the simplest set of 5 dishes will cost 6,000 rubles. The price will vary depending on the ingredients of the dishes and the number of people for which the menu is calculated. There may be several such orders, but for delivery you will need a personal car.

Attachments- 5 000 rubles

An ordinary nanny, dressed as a Snow Maiden, can earn 2 times more on New Year's holidays. And, despite the cost, such a service is in demand. On the eve of the holidays there is not enough free time: a lot of work, household chores, corporate parties and so on. If there is no one to stay with the child, they will call a nanny. This is especially true on New Year's Eve, when one person can be both an animator and a nanny for children. While parents are celebrating the New Year, a nanny looks after the children. If you become a New Year's nanny who organizes for children fabulous performance- you will certainly be contacted and will be ready to pay a lot of money.

Where to begin? You should get a health certificate. Then - buy a costume of the Snow Maiden. Total costs will amount to 4-5 thousand rubles. Place an ad about your services on various sites. Start preparing the script (if you plan to provide the service of holding a children's holiday).

How much to ask for such services? Babysitting services on New Year's Eve can cost 30-40 thousand rubles. It all depends on the city, the volume of services, the number of children and so on.

But not only children need a nanny. Many people leave the city for the New Year holidays and cannot take their pet on a trip. Pet hotel services are not the cheapest option. It is more profitable to entrust the pet... to a nanny. You need to look for clients and advertise your services on sites for animal lovers. Babysitting services for a cat cost - 300 rubles per day, for a dog - up to 600 rubles (depending on size). Plus, the owner must provide food for the animal for the duration of his absence.

Attachments- from 1,000 rubles

Holidays pass very cheerfully, but, unfortunately, quickly. And after exhausting preparations for the holidays, cleaning is waiting for everyone: wash dishes, vacuum, wash tablecloths, towels and napkins, collect garbage, etc. There is a lot to do. Therefore, such a service appeared: cleaning the premises after the holiday. Inviting a person to clean your house is much easier than spending a day cleaning. The cost of one such order is 1000-3000 rubles. Depending on the amount of work. The scheme of work is very simple: you receive a call by phone, discuss with the client what kind of cleaning is needed, agree on a price and go to the address.

Normal cleaning will take you 2-4 hours (it all depends on what you do). You can complete 2-3 orders per day. In total, earnings will be about 6 thousand rubles per working day. And cleaning is needed not only on January 1 or 2, but also later. For example, already at the end of the New Year holidays, when people come home after the holidays and plan to throw away the Christmas tree.

Attachments- 0 rubles

For many, a Christmas tree after the New Year holidays is a headache. We agree that decorating a Christmas tree is much more fun than removing toys from it and, spreading needles around the apartment, dragging the Christmas tree to the trash. To make this easier to take into account, there is a Christmas tree disposal service. This is a comprehensive service that includes removing toys from the Christmas tree, taking them out of the apartment, and cleaning up the garbage that was left after. In addition, throwing the Christmas tree in the trash is irrational. Its wood can be used. For example, as spruce firewood for kindling stoves.

You can provide comprehensive service or focus only on recycling Christmas trees. The scheme is as follows: an entrepreneur places an ad about the disposal of Christmas trees. From you - a tree, from him - export. As a result, you will receive an impressive supply of firewood, which can be sold among residents of private houses that are heated by wood-burning stoves.

25. Dismantling Christmas decorations

Attachments- from 3 000 rubles

After the New Year holidays, it's time for the reverse transformation. Illumination is removed, scenery is removed. For these purposes, it is sometimes advisable to hire specialists who dismantle the entire decor in a short time. Often the services of such firms are used shopping centers, shops, owners of cottages.

Large financial investments for the implementation of this idea is not required. You need to buy the tools necessary for work, a minimum of materials and spend money on advertising your services.

Our interlocutor is Yulia Ibragimova, the owner of the network of flower shops and the Julie holiday studio in Astrakhan. In just three years of existence, the Julie brand has become one of the leaders in the city's event industry market. Julia today - successful leader of his company, which organizes events of the high level. How did she manage to achieve this?

 

Theses:

• Type of activity: event-industry (business organization firm)
• Location of business: Astrakhan
• start date entrepreneurial activity: 2010
• Organizational and legal form of doing business: IP
• Number of employees: 8
• Investment sources: own funds

Hello Julia! Tell our readers about what you do?

Hello! I am also the owner of the firm for organizing celebrations "Julie" in Astrakhan.

How long ago did you open this company?

We have been organizing events for three years already, but as a separate company and direction of my work, I registered it a year ago.

What can you attribute to success during the existence of the organization?

Our success is all those holidays and events that we did. There have been many over the years! I can call it a success that today our clients are the most influential and wealthy people of the city of Astrakhan. We were engaged in the design of the Olympic torch relay and other significant events for the city.

Why did you decide to work in the field of organization of holidays?

What is the specificity of this business? What is the most important thing?

The first is a good, reliable partner base, that is, a list of those people whose services you will sell - photographers, presenters, DJs, confectioners, videographers, designers, and so on. This is the hardest and most important thing. Then you sign contracts with them and work. The vast majority of those who are my partners have become my friends. They are much easier to work with, I am 100% sure of them.

In general, the most important thing in this business is to have sales skills. Competently delivered speech, oratorical skills and the ability to convince, sociability, presentable appearance- everything is important here! If you are untidy, unpleasant in communication - you have nothing to do in this business! The customer should like you so much that he entrusts his event to you.

Does it have a seasonality? How do you get through the "dead" seasons?

There is practically no seasonality, as such, as people are born, get married and celebrate something all year round! Of course, in summer and autumn, for example, there are a little more weddings than in winter. But in winter there are New Year's corporate parties, in spring - anniversaries and business events, and so on. So we don’t have dead seasons, there is always a lot of work!

Remember the first event, the first order. What did you feel?

The first event went perfectly, and I still remember it in great detail. It was the wedding of the nephew of a very high-ranking official in Astrakhan. This official was a regular customer of my flower shop, and I was invited to discuss decorating the ceremony with flowers. During the conversation, I offered my services throughout the organization of the celebration. Since the relationship with the client was trusting, he gladly agreed.

In the end, we organized this wedding "from A to Z", except for the bride's dress, groom's suit and wedding rings, which they chose on their own.

What holiday was the most memorable for you?

I will not name the name of the customer, but I still remember the wedding that we organized for him. A lot of effort was invested in this event - the whole team worked around the clock for several days, but the result exceeded all expectations - both ours and the client's. Now the customer is our great friend, for all holidays we receive expensive gifts from him and communicate well.

It was a chic celebration at a recreation center outside the city. And one of the main indicators of success was that even dad was satisfied, for whose reaction the young were afraid.

The wedding was done on a turnkey basis in the literal sense: we accommodated guests in a hotel, organized their transfer, conducted on-site registration, a banquet, and so on ... This wedding caused a lot of responses, it became one of the coolest in our city and it is still remembered since.

Is it possible that the client is dissatisfied with the result? How do you resolve disputes?

For all the time of work, I had only one misunderstanding with a client - it concerned the design of the hall. The customer, right before the arrival of the young people in the banquet hall, decided to make her own adjustments to the design.

I am always loyal to the comments of clients. My position is as follows - I'd rather lose money, stay in the red, but the customer should be satisfied. If something does not suit the client, I suggest ways to solve the problem or suggest that he himself determine some kind of bonus or service as compensation. In our business, reputation is everything. I can safely say that we have none dissatisfied customer- we all find a compromise.

Can all aspects of the organization of the event be specified in the contract?

In general, the clearer everything is spelled out in the contract, the better. The list of services, the amount of the deposit and when, how and what amount the client must pay is mandatory.

The deposit is a different story. This word should be in the contract, since according to the law you have the right to keep the deposit for yourself, if “deposit” is written, you will have to return the amount if the client suddenly changes his mind and wants to terminate the contract.

How do you manage to keep up with the competition? What is your advantage?

And we do not look at competitors. We have our own path, strategy and vision, and, to be honest, I am not at all interested in what the competitors offer and how they develop. We have our own client, we are known in the city, and we do not look around and look only forward.

What is the most important thing in business?

You need to know what you want. For example, you asked me about conflicts with clients. Do you know why I didn't have them? Because before starting work, I sat down, thought out in detail and made a portrait of my ideal client. I described in detail how he should be - wealthy, pleasant in communication, and so on. You know, it works - just such people come to me.

Set goals for yourself, write them down, think about them, take steps towards your dream.

What would you attribute to the pros and cons of business for you personally?

The good news is that I'm doing what I love, I'm happy! Making a turnkey wedding, anniversary or any ceremony, and I see the result of my work - this feeling is indescribable.

There are, of course, downsides too. I am busy and think about my business almost 24 hours a day, and since I am still a wife and mother, it is very difficult, almost impossible, to combine the lifestyle of a business woman and a homemaker. Those women who are going to open their own business, I want to warn about it.

Do you think it's hard to be a businessman in Russia? Is there any help from the state?

There is no help. Being a businessman is hard enough, mistakes are expensive and you need to rely only on yourself.

Note from the Moneymaker Factory: We somewhat disagree with this statement of the interview hero, start-up entrepreneurs can receive (the amount of which depends on the region of residence). To understand that receiving a subsidy to start a business is quite realistic and within the power of everyone, we suggest that you familiarize yourself with how he received funds to organize his business.

What are your plans for the future?

Become a monopolist in the market of festive services in the city of Astrakhan.

What advice would you give to those looking to start their own holiday services business?

Learn. If you have not read the literature, have not attended seminars or courses on the event industry, you will not succeed. You have to study all the time! If you are a presenter, decorator, wedding planner - learn to be the best, the market for holiday services is growing rapidly, and you risk being left behind.

I am currently planning a trip to Moscow to train the heads of holiday agencies. Of all the numerous trainers I listened to on this topic, I chose people close to me in spirit, and I constantly read their books, listen to seminars. So I advise those who want to organize events to do the same.