Delivery company name. Original and unusual food delivery services

Product or Service: A 4-cuisine food delivery service (number of cuisines subject to change) produced in own enterprises companies (restaurants fast food, pizzerias). The enterprises known in a city, exist for a long time, steadily develop.
The current name of the delivery service "Banzai" does not reflect that other cuisines are presented in addition to Japanese cuisine.

American cuisine (pizza, quesadia, french fries, etc.); Japanese (sushi, rolls, etc.); Chinese (hot meat dishes, salads, etc.); Italian (pizza) cuisine, as well as drinks, desserts. All dishes are made at the company's own facilities (immediately after the operator receives the order from the client) and delivered by couriers. Delivery across Novosibirsk is free.

The market includes companies specializing in the delivery of either pizza or sushi, as well as delivery services. ready meals from restaurants.

As a rule, the name of the delivery service coincides with the name of the institution, now the city has: Harakiri, Planet Sushi, Arigato, Yakitoriya, Sushi House, City sushi, Sushi Master, Sesame, Pizza Rio, Capriccio, Japan Mom, Maxi Pizza. Target audience: Target audience. No research has been done.
According to our data, these are men and women aged 18-40 who are active consumers with an average income (go to Catering).
Food is ordered: home (about 70%), offices, hotels, entertainment centers recreation.
Companies, families, colleagues, singles order.
Restriction: orders from children are not accepted (from 18 years old). The decision to choose a delivery service is influenced by the habit of ordering in one place, the positive experience of previous orders. They refuse orders that take a long time. Formulation of the problem: Forte companies in comparison with competitors: the ability to combine an order in one service, immediately order pizza, sushi, and other dishes.

It is desirable that the name reflects the essence of the company - the delivery of various food.
We liked the name "A Feast for the Whole World". It well reflects the content of the service: food of different national cuisines. However, this name sounds archaic, and we would like a modern version. Additionally: Associations that the name should evoke: tasty, varied, fast.
The name must be modern.
There should not be an indication of the region (Siberia, Novosibirsk)
Number of words: 1-2
It can be Russian, it can be foreign
Neologisms are possible
submission form:
if the name is Russian, then only in Cyrillic, if foreign, then in Latin and Cyrillic (logos / logos)

2009-08-21 17:07
There are three directions in generation:
1. Delicious food, cooking (Gourmania, Matter of Taste, etc.)
2. Fast delivery food (Momentica, Figaro)
3. Choice of different cuisines (Inter-cuisine, Potpourri)

The authors leaned heavily on the first two topics, but the Customer is most interested in the ideas on the THIRD point, because it is the wide menu that is his competitive advantage..
As previously reported, names that play on a set of 4 specific cuisines will not be considered, because their number and choice will change.
Of the \"general food\" and\"delivery \" directions will be considered only very bright images in the manner of Figaro. Be careful with the word \"kitchen\" so that the name does not read like a furniture salon.
Foreign or Russian name - no preference. The name should not be archaic, we need a modern brand for a big city.

2009-08-26 19:17
The customer selected a new series of names from the generation. In general, preferences are given to bright emotional images and sonorous combinations.
Descriptive constructions like Foodmark are not interesting, I like figurative StarFood, FlyFood more
Examples on the topic \"Wide Menu\" - Grand Menu, Freestyle.
Vivid images of food hedonism - Behemoth, Epicurus
Sound combinations - Menu Avenue
We remind you that the name should not be frivolous, the Customer has a solid company.
Of the ideas with humor, only one was noted - ShakesPeer (the brand can be advertised - Shakespeare for the whole world, classics of the genre, etc.)
So, it needs to be brighter.
Perhaps, clarifications and comments from the Customer will be added tomorrow.

IN modern world a person is so busy that sometimes he does not have time to simply cook himself a meal. And here delivery services come to the rescue, now called the buzzword catering. Let many say that for Russia this species services are new, but in large cities people are using this convenient way to save their precious time with might and main.

Of course, catering involves not only the delivery of cooked food, but serving and decoration. That's why in great demand the service is used for catering for company employees, banquets and conferences.

Now there are a great many restaurants and cafes that also deliver food to order. In their advertising, they rely on speed and quality. And of course, in any advertisement there must be a significant amount of humor.

We bring to your attention a selection of funny advertisements for food delivery services.

25.04.2013 07:12:58

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If you decide to open a sushi bar or sushi shop, but don't know what to call it, the information in this article will help you choose the best option. Below are the basic principles for creating vibrant themed names for such establishments, as well as many examples of already existing restaurants and sushi stores around the country.

Principles for constructing the names of sushi shops and sushi bars

In order to understand the main strategies for the formation of such brands, it is necessary to identify several main groups of names that have a common focus and semantic load. Each of these categories is detailed below:

• Names with direct occurrence of the word "sushi". Shops that sell this popular dish, as well as sushi restaurants, often include the name of the main course in their brands. The advantage of such a strategy is obvious - it allows you to emphasize the direction of the institution and cause the necessary direct association among customers. Moreover, this principle allows you to distinguish sushi bars and shops from other similar establishments and outlets which, of course, only plays into the hands of entrepreneurs.
• Japanese or Chinese names, as well as brands associated with oriental culture. In general, this principle is similar to the previous one, with the only difference being that such brands “take” with their sound, and not with the semantic load. So, calling your establishment "Hachimaki" or "Cherry Blossom" you automatically draw a parallel with the direction of the sushi bar or shop.
• Other thematic names related to sushi rolls, sea, etc. By naming his establishment "Rice and Fish" or "CutFish", the entrepreneur also evokes the right associations with the clientele, although not with the help of such obvious tricks. It is enough to show imagination and use any attributes of this dish or its relation to the sea, and you can form a bright name, such as, for example, "Wasabi" or "Sirena".
• Other original titles First of all, it is worth noting that this category is the least common. However, this does not mean that it does not have its advantages. So, in this case, the name “takes” not by its associativity, but by its catchiness, which is also important in any business. "Tamagotchi", "ToDaSe" and other names of this group are easy to remember and stand out among the brands of other establishments involved in the manufacture and sale of sushi.

Examples of names of sushi bars and shops

Names with direct occurrence of the word "sushi"

AutoSushi Light East sushi Daruma sushi Noodles and sushi Signor Sushini Sushi Avenue Sushi and Malt Sushi King Sushi Roll Sushi city Sushi 1st Sushi & Pizza Sushi Market Sushi Pizza Market Sushi Soro

Sushi Traditions Toki sushi sushi factory Sirocco Shiska Sushi

Japanese or Chinese names, as well as brands associated with oriental culture

Jolly samurai Two sticks Gin no Taki Epona policeman Ile Tokyo Maneki-neko Okimi Sun Samurai Market Tagosaga Takumi San

Tokyo Sun three samurai Hachimaki Hinomoto cherry blossom Japanese Express Teriyaki Express

Ordering a delicious lunch at home or at work is a small gastronomic pleasure that almost everyone allows themselves from time to time. Someone chooses a large and hot pizza, others choose light and harmonious Japanese dishes, others choose something more “homemade”, for example, a simple soup with noodles and meat in addition to a vegetable salad.

And there are incredibly many different delivery services even in small towns- they all compete with each other, constantly presenting themselves (and setting up customers for this) more and more stringent requirements for the quality / taste of products, service, marketing and loyalty to the consumer.

The laws of the market - there's nothing you can do about it! But this only plays into the hands of simple "eaters" who are constantly looking for where they will deliver the most delicious lunch on the most democratic price in the city.

But not all companies follow the beaten track. There are some very funny and unusual concepts in the world related to food delivery - these are the ones we will tell you about today.

"We will deliver right into the traffic jam"

For Europe and the USA, this is surprising, but for a number of Asian countries, this situation can even be called normal - your delicious lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to the car, for example.

IN largest cities(like Jakarta, Bangkok or Manila) drivers order a small hot lunch or a whole “box” of food for the day directly into the traffic jam, naming the car number, street and approximate location, counting on the fact that the courier will bring everything in approximately 30-40 minutes.

Such delivery services, as a rule, are represented by a huge number of cafes throughout the metropolis, which allows you to respond very quickly to orders, deliver food on time and not inflate prices, keeping them at a competitive level.

"We ship from anywhere"

And such a concept appeared in India, then spreading to Bangladesh and the countries of Southeast Asia. Some delivery services do not “produce” anything, but they will happily bring any food from anywhere in the city at an agreed price. Conditionally - you can order fried chicken, and couriers will search for it.

However, this approach did not glorify this category of deliveries. The system has taken root best of all: “we bring it from home”. So, if the wife of a bank clerk in Delhi decides to cook a delicious homemade dinner for her husband, she can send him to the office by contacting special company- everything is delivered quickly and in special containers.

"What we bring, then eat"

Such deliveries are 100% "history" for outrageous personalities. They are popular in many countries, but they are especially respected in the student cities-regions of England, Scotland, the USA and Germany.

The point is simple. You call the company, name the amount of money (usually it should be more than 30-40 dollars / pounds) and some reason, for example - a romantic date. After an hour and a half, the courier brings you an absolutely “author's” set of products, which can contain both ready-made snacks and products for preparing a particular dish.

A big plus of such services is real creativity - they can bring you something that you yourself would never guess to order.

"The usual in an unusual way"

Everything is much simpler here. These non-standard deliveries are engaged in the fact that they carry enough “everyday” food in a not very familiar form. It seems to be nothing special, but for some it really “catches”.

You can get a huge triangular pizza, an uncut roll that has to be eaten whole (like a shawarma), or some Mexican food stylized as cake desserts. Boundless flight of fancy.

"We deliver and serve"

In some ways, such a system is similar to catering, but the differences are significant. In the case of "serving delivery" you do not need to organize or plan anything in advance - as always, you simply order, for example, a hot dinner for a certain amount and additionally pay for the services of a waiter (some companies may send a cook, sommelier, dishwasher) .

It is quite expensive, but it makes a strong impression - a trained person will open all the bags, transfer the dishes to your favorite dishes, serve everything to the table, refill the drinks, and then remove the empty plates.

All this, of course, is a very non-standard delivery - and in "ordinary" cases (especially in Russia) it would hardly make sense to turn to something like that. The vast majority of "real needs" are simply the delivery of really delicious meals made from quality ingredients. To be fast, hot and not very expensive. All these requirements are met by the Dostaevsky service operating in Moscow and St. Petersburg - round-the-clock free shipping a variety of dishes: from Japanese cuisine to cakes. Try to place an order - the level of service will pleasantly surprise you!

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