Business plan for the production of cabinet furniture. Furniture factory business plan

On this moment all areas of small business are developing very actively. The business associated with the production of furniture is considered especially productive and profitable. In order to be aware of all the subtleties of this production, you do not need to undergo special training. To successfully conduct business, you must have elementary knowledge, concepts and little experience in this area. Luck and patience are not the last components of your success in this business.

Furniture business today

Not only mass production, but also piece furniture manufacturing today has become a simple matter accessible to everyone. Assembly processes are sometimes referred to as adult building blocks. If you have elementary ideas of what and how to do, then it will not be difficult for you to assemble modern furniture that is sold in expensive stores.

In fairness, it is worth noting the fact that the furniture market in Russia today suffers from great competition. About three thousand large medium-sized enterprises are actively fighting for their potential customers. Is there even the slightest chance for small businesses to find their niche in this market segment? In this article, we will try to address issues related to this topic.

If the company is not very large, it should pay great attention to the development of the production base, otherwise it may lose its competitiveness and go bankrupt.

In big cities, people are picky and very demanding about the quality of furniture. They are not satisfied with low quality products. The consumer is increasingly complaining about poorly made furniture. He looks closely not only at the appearance of the goods, but also wonders how long the furniture will last.

It is very difficult for small producers to compete with large firms, which have much more opportunities to produce products. best quality and in a larger range.

Many experts are inclined to think that the share of small and medium-sized enterprises in the furniture business will increase every year. This trend is quite understandable and predictable. In a few years, the share of small enterprises is expected to increase to 75 - 80%.

One of the most promising areas is the production of kitchen and office furniture. There is a real boom in this industry. Over the past 10 years, profits in this sector have increased by 20% every year. Small businesses are increasingly turning their eyes to built-in furniture - it is the leader in sales. Inexpensive, high-quality furniture, which is almost half the price of similar furniture made abroad, is in great demand among the population of our country.

It is worth knowing that investors are happy to invest in this type of business, as they know that with a successful investment, they can count on 40% profit.

For small and medium-sized furniture businesses, the main task is to occupy a certain niche. It means to produce a specialized product. Increasingly, firms are emerging on the market that are engaged in the production of unusual furniture made of glass, plastic, and rare woods.

Do not forget that lately it has become very fashionable to make furniture to order, which will have non-standard shapes, colors and designs. Manufacturers of wicker furniture have virtually no competition. Their merchandise sells well.

Instructions for those who decide to open a pawnshop, but do not know how best to do it:

Furniture business from scratch: we buy equipment

You can organize the production of furniture various kinds and destinations. It can be a business for the production of built-in furniture, cabinet, upholstered, kitchen, office, garden and specialized.

Premises selection and purchase necessary equipment for the production of furniture is one of the most important components of the whole process. At first labor activity You will need an inexpensive tool. A sample list of what you can not do without:

• electric drill;
• screwdrivers;
• jigsaw;
• grinding machine;
• milling cutter manual;
• perforator;
• industrial dryer;
• tool for manual carpentry;
• miter box;
• clamps.

After the production moves to a new, high level, it will be possible to take care of buying a better and more expensive tool. The cost of buying a tool can be from 40 thousand rubles and more. Professional machines are expensive and should only be purchased when sales volumes and orders reach economically viable levels.

How to promote a furniture business?

The main role in the implementation belongs to retail. You can negotiate the sale of your products in large shopping malls and shops. Large manufacturers create their own branded salons in which they sell goods of their own production.

Retail outlets should have a large area so that the furniture is placed freely and is clearly visible. In small towns, furniture sells well in the markets. To sell specialized furniture, you need to send out booklets and leaflets to company managers.

Relevant at the moment is the sale of furniture via the Internet. The only disadvantage of promoting the product in this way is the inaccurate representation of the buyer about the product.

The profitability of this type of business

To open shop medium scale, you will need from 2.5 to 3 million rubles. The main amount will be used to rent the premises, purchase goods and wages staff. The business will pay off in 1.5 - 2 years with a margin on goods of 20 - 40% of the cost.

Budget and profitability of the furniture shop:

• rent of premises - 60-70,000 rubles per month;
• purchase of equipment, arrangement of production - 1,000,000 -1,300,000 rubles;
• purchase of the necessary raw materials and materials - 250,000 rubles;
• wages for workers - 100,000 -120,000 rubles per month;
• expenses for other needs - 30,000 - 40,000 rubles.

Furniture shop can pay off in 2 - 2.5 years. Profit per month will be about 80,000 rubles.

Furniture factory- ideal profitability - 10 - 25%.

• rent of premises - 2.5%,
• staff salaries - 8 - 10%,
• purchase of materials - 70%,
• public utilities and equipment maintenance - 3.5%,
• transport - 2%,
• advertising - 2%.

This is a calculation for a factory that specializes in the production of cabinet office furniture from chipboard. At the same time, the sales volume must be at least 10,000 items per month.

The furniture manufacturing business has always been and remains promising. People have changed and will continue to change furniture according to the degree of its wear. Manufacturers will never be out of work. And you can safely plunge into the production process. The main thing to do is to plan everything accurately and organize it correctly.

Demand for furniture products has been and remains quite high. The society of people is developing, new families are appearing, planning to create their own home, which is unthinkable without furniture. And families with experience periodically update it.

How to open a business?

The furniture business is divided into two components: sales and production. Ideally, when at first a businessman chooses the first option, then the accumulated experience in studying demand motivates him to start manufacturing. So first is better.

If you already have sales experience and are only interested in production. To open a furniture manufacturing company, in order to register it and become a full-fledged manufacturer within the law, you will need documentation:

• an agreement on the establishment of an enterprise indicating the form ();
• statutory documentation containing information on the amount of the authorized capital;
• copies of personal documents of the head of the company, chief accountant and other employees;
• Bank details;
• receipt of payment of state duty for opening a business.

So, the whole package of documents has been collected. The next step is to go to tax office where you need to register a legal entity or individual entrepreneurship.

Next, you need to contact fire department And sanitary service for special permissions. They are issued if the premises of the future enterprise provide for safe working conditions regarding sanitary standards and fire prevention measures.

The final step is to contact Rospotrebnadzor for obtaining a business permit.

Main business principle

The very concept of production carries the mission of developing the economy as a whole for the country, which is proof of not only benefits, but also benefits to society. This objective factor covers global scope.

As for the immediate effect for a particular enterprise, its success directly depends on competent planning, correct calculations and constant analysis of the results obtained.

An important element of obtaining benefits is the production of quality products. Here, the level of training of personnel involved in the production of furniture plays an important role. This is the main principle of successful business development. Without a responsible attitude to business, the most expensive advertisements will not help.

This is exemplified worldwide famous brands manufacturers who have conquered the market solely due to high quality.

Before moving on to planning, it is necessary to study the consumer market, work out issues such as the behavior of competitors, and determine the range of suppliers.

Room selection

What should be the room? It can be owned or rented. There are basic building parameters recommended for opening a furniture business:

1. The room for the direct production of furniture should be spacious (approximately 550-650 sq. M). The production building is located on the first floor. It is necessary to provide an access platform for loading raw materials and shipping finished furniture.
2. The client area may be located elsewhere, preferably in the most crowded location. His appearance and interior decoration should help attract buyers. It is also worth equipping a hall where models of manufactured products will be presented.
3. The room must have an acceptable temperature regime, the presence of communications (water supply and sewerage).
4. Conditions have been created to prevent a fire (relevant documentation, evacuation plan, fire-fighting equipment, treatment of the building with anti-flammable agents).

Such space requirements are justified by the fact that they guarantee a normal atmosphere for productive work.

Assortment definition

The volume of production of various types of furniture should be compared with the level of demand. Such an analysis is carried out Association of Furniture and Woodworking Enterprises. According to their data, the demand for furniture is as follows:

• cabinet furniture - 28-30%;
• upholstered furniture - 18-20%;
• kitchens - 20-22%;
• bedrooms - 12-15%;
• office furniture - 22-23%.

Based on this data, you can orient the direction of your business, pre-plan your own list of products and fix it in a business plan.

Client base

It is necessary to outline target group consumers or customer base and make an appropriate entry by devoting a separate section to this issue. This group includes:

• retail consumers;
• wholesale clients;
• intermediary companies (furniture stores, design agencies, suppliers).

Organization of sales of furniture products

A separate chapter of the business plan is the problem of marketing products. It is necessary to outline the forms and methods of its solution:

1. Through your own service. The manager carries out recommendatory conversations with visitors to the showroom, deals with mailing lists, calls to potential customers.
2. Conclusion of cooperation agreements with trading network . In the near future, it is planned to go beyond the region, in the future - to foreign market.
3. Cooperation with private and public enterprises, hotels, catering establishments.

Advertising activity

One of the most effective forms of product promotion is advertising. The issue of its development is also worth highlighting a separate section in the plan. IN promotional activities includes:

• opening your own website, its promotion, prompt updating of the catalog;
• using the media to advertise;
• Internet advertising.

The dissemination of information about their products should be carried out by all possible ways including word of mouth.

Production plan

This is a significant part of the main plan, which provides for the main positions of the enterprise:

• production of prefabricated furniture;
• finished cabinet furniture;
• furniture under the individual order;
• delivery of products to the consumer - finished furniture or with assembly on site.

Necessary equipment

For furniture production you will need special machines, tools, fixtures, the purchase of which is recorded in the business plan:

• machines for modeling pieces of furniture with program management;
• milling and turning machines;
• electrical and mechanical tools - puncher, industrial hair dryer, electric end saw, electric jigsaw, hand mill, etc .;
• trucks for the transport of materials and finished products.

Personnel of the enterprise

A furniture manufacturing company is specific and requires professionals in this field:

• wood processing specialists (6-8 people);
• master who has special education and work experience, whose responsibilities include organizing the entire cycle production process;
• driver.

To run any business, in particular furniture, you need not only professional furniture makers. It is also necessary to have a good economist, accountant and advertising agent in the team.

In addition, disputes may arise in working with clients or partners, which can only be resolved by professional lawyer. If it is not possible to keep such a specialist on staff, you can contact law firm providing such services.

The selection of personnel must be approached responsibly, because the state of the business depends on their professional level.

Supply of raw materials

For the successful organization of the furniture business, it is necessary to scrupulously study the raw material market and establish contacts with suppliers. The sequence of this work is fixed in the business plan.

Agreements are needed with supplier companies in terms of deferred payments, obtaining materials on credit, and various forms of payment.

To guarantee the receipt of quality materials, the supplier must have certificates.

Attention! Free business plan, offered for download below, is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Overview section

Proposed typical business plan furniture production aims to get acquainted with the main issues of creating your own furniture manufacturing business project.

From the point of view of the organizational and legal side, the proposed form entrepreneurial activity should be referred to as self employed". This is due to the fact that individuals act as final consumers.

But if it turns out that the demand for furniture will be high enough among public institutions and legal entities, it will be possible to additionally register a limited liability company.

The success of the furniture production project is expected in high level because since 2000 the demand for furniture began to grow. The growth rate is 15-20% per year.

Description of the enterprise

It is proposed to open an enterprise that will accept orders from individuals and furniture stores for the production of various pieces of furniture: cabinet, kitchen, office and others.

Production plan

When implementing a business plan, the first step is to find suitable premises.

They must have at least two.

One room will serve as an office.

Orders will be accepted here, as well as coordination of actions with customers.

The office should be located in such a way that it is easy for customers to get to its address.

Another room will be used as production. The production hall can be located separately, even outside the city, if this reduces the cost of rent.

The best option is a combination of an office, a production facility and a store in one place.

The next stage in the implementation of the business plan for the production of furniture is the purchase necessary equipment. Need milling machine, electric jigsaw, lathe, panel saw.

It is important to properly organize the support of employees for all the proposed vacancies. There should be a person at the pick-up point who is well versed in at least one of the programs developed for furniture modeling.

He must also get along well with people, be able to communicate with customers.
The furniture assembly shop should be staffed by employees who know their job well and are not prone to alcoholism. The main materials used today for the production of furniture are MDF and chipboard.

Depending on the volume of production, from 2 to 8 workers will be needed.
If you decide to combine with industrial premises furniture store, you will need a qualified salesperson.
If your company will offer a service such as home delivery, then you will need a driver for your staff.

Sales plan

In accordance with this business plan, the following sources of sales of manufactured products are provided:

• - furniture stores;
• – individual customers;
• - a company-owned store or showroom.

Financial plan

Consider those aspects of our business plan for the production of furniture that are related to the financial side of furniture production.

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Expenses and income:

• - renting a room office space(100 thousand rubles per year);
• – rent of a production workshop (300 thousand rubles per year);
• – rental of a showroom (200 thousand rubles per year);
• – Consumables(300 thousand rubles per year);
• – salaries of employees (minimum 1.2 million rubles per year);
• - equipment (200 thousand - 1.5 million rubles).

Total: 2.3 - 3.6 million rubles. as start-up capital.
Income from the sale of finished furniture - 400 thousand rubles. per month or 4.8 million rubles. in year.

The furniture business is a great choice for a young entrepreneur to start. People always buy furniture, regardless of the season and weather. Even a crisis will not change anything in your business, except that it will reduce the class of furniture from elite to classic. Therefore, open a furniture shop – good and promising idea, which will surely bring you great profits.

Studying the market

Furniture production can be divided into three main areas:

1. Production of classic office furniture (cabinets, partitions, cabinets, tables). The main emphasis is on functionality and rigor of appearance.
2. Production of kitchens and suites. The kitchen is the face of the home, it is here that people spend most of their free time, so it should be equipped with comfortable and high-quality furniture. Every year the demand for kitchen sets is growing by an average of 15%.
3. Release of furniture under the order. This is the most perspective view business. Furniture is created depending on the requirements of the client, according to individual sizes and drawings.

It is not difficult to start a furniture business - a minimum investment is enough for this.

Note: in metropolitan areas you will face serious competition, so this business best to start or small towns, or enter the market with an original and promising offer.

Be sure to find out if there are similar furniture manufacturing workshops in your city, what services they offer, what are the actual terms of furniture production and the price range of your competitors. Think about what you can do better to win over customers.

Room requirement

To organize a full-fledged factory, you need three full-sized rooms. This:

1. Workshop for the production of furniture. Its area must be at least 100 m2.
2. Office. Managers will work here, concluding contracts for the purchase of raw materials and accessories, as well as for the sale finished products. Often in the office there is a small exhibition stand with samples of materials and furniture, or even a small shop.
3. Stock. This room will be used for storage of material and finished products. It should be spacious (about 70-100 square meters) and dry.

These premises may be located in the same building or be scattered around the city. For example, the workshop itself will be located on the outskirts, and the office with samples in the city center or a convenient passageway. This will greatly increase the number of potential customers. The warehouse can also be located on the outskirts near the factory. This will allow you to reduce rental prices by several times and avoid complaints from residents about the constant noise from cutting material.

The room for the production of furniture should be spacious

Purchase of the necessary equipment

Starting the production of upholstered furniture as a business should have enough money to purchase the appropriate equipment. You can, of course, cooperate with other workshops for cutting furniture sheets, but this will significantly increase the lead time for orders and the cost of finished products, which will reduce all your competitive advantages to no. Therefore, buying machines is definitely necessary. To save money, you can buy used equipment - its price can be 30-50% lower than that of a new one. But you need to be well versed in the machines, so as not to buy already decommissioned ones.

Read also: Machine for the production of shoe covers

For work, you will need the following types of machines:

1. Band saw. Such equipment is used for precise cutting of wood, MDF or chipboard according to the ordered dimensions.
2. Drying. These machines are used if you plan to work with natural wood and it will need to be dried to a certain humidity.
3. Machines for decorating and fine woodworking. Used for shaping wood, processing edges, cutting various chamfers, other milling and drilling machines.
4. Glass working equipment. These include sandblasting machines, drilling, engraving, cutting, etc.
5. Devices for working with metal. This includes welding, drilling, cutting, polishing metal.
6. Sewing equipment for creating upholstery, covers and various upholstered furniture items.
7. Tools. These include hand drills, screwdrivers, staplers, screwdrivers, planers, hammers, etc.

Also, for the production of furniture, you will need a variety of fiberboard and chipboard sheets, MDF boards, high-quality fittings and a large number of fasteners. From consumables: various varnishes, paints, adhesives, etc.

Staff

A lot in the furniture business depends on the staff. To build a furniture business from scratch, you need skilled and responsible workers who will accompany the product at all stages from design to sale and installation at customers. IN without fail you will need:

1. A manager who will take orders, draw up contracts for the supply of necessary fittings and materials, and support projects.
2. Director of operations. The duties of this person include control over each stage of furniture production. This is a foreman who monitors the workers, organizes their work and takes finished orders.
3. Workers. 3-4 people are enough for a small workshop, up to 8 specialists may be needed for a medium one. Their responsibilities include the entire cycle of work on the production of furniture from raw materials.
4. Driver. This person will be engaged in the delivery of furniture to customers from the warehouse. Also ensures the supply of necessary materials.

Qualified staff is the basis of your business

This is the minimum possible staff for the operation of a mini-factory that makes furniture. The role of the manager and accountant at the first stages can be performed by you - there is nothing complicated in this. If you do not want to waste time, then you can hire people, but this will reduce the payback period due to salaries.

Marketing

You can start putting together a marketing plan even when you haven't opened. The purpose of this plan is proper organization various events to sell as many finished products as possible. How to sell furniture the right way?

1. Open an exhibition center or mini-shop in the office.
2. Conclude an agreement with furniture stores and put products on sale with them.
3. Start working with tenders created budget organizations. Very often, schools, kindergartens, hospitals and various municipal institutions become regular customers that bring in serious money.
4. Interested in several large private clients. These can be banks that periodically open new branches, various offices, etc.
5. Create your own website, on which you need to post detailed information about furniture, phone numbers for communication and a detailed price list.
6. Create groups in in social networks and support them.
7. Launch classic advertising: banners, flyers, streamers, signs, billboards.
8. Advertising in the media: radio, TV, newspapers, magazines.

How much money do you need to open

It is impossible to calculate exactly how much money you need to start furniture production as a business from scratch without knowing the specifics of your region: everything depends heavily on the level of rent, the chosen work profile, the number of workers and equipment. We will give the average prices for the country, which will be fair in almost 80% of cases.

1. The purchase of premises for doing business will cost about 1 million rubles. If you rent a building, then you will spend about 50-70 thousand per month, that is, it is more profitable to buy a building.
2. Purchase of equipment for the factory, its delivery and installation - 600,000.
3. Repair of the building, paperwork - 300,000.
4. Consumables - 250,000.

Never skimp on accessories and tools

Now let's count fixed costs. They will include:

1. Utilities fee - 30,000.
2. Salary - 180,000.
3. Fixed expenses for the maintenance of the site, social networks, advertising and marketing - 20,000.
4. Other expenses, incl. and taxes - 30,000.

Furniture production. Consider an organization plan for a medium-sized business that specializes in home and office furniture.

Is it profitable to create furniture production

An analysis of the furniture market segment shows that with competent organization factory owner can receive 40-50% profit per year. The profitability of the business is quite high and reaches 40%. Demand for goods average cost always remains stable. With well-established sales channels, the enterprise can increase its turnover and after 4-5 years grow from medium to large.

Most often, furniture manufacturers choose a narrow specialization.

A mid-range office and home cabinet furniture company can find buyers among businesses of all sizes and people with low and medium incomes.

The business plan for the production of furniture involves the implementation of the order through the office, as well as the sale of finished products through retail outlets.

Company advertising

The company must be known to customers, so advertising will first be aimed at brand recognition, increasing consumer loyalty and stimulating demand.

Company registration

• sawing machines;
• milling machines;
• wood drying equipment;
• glass processing machines;
• machine tools for metal processing;
• tools for craftsmen.

For a 250 sq. m. The optimal amount of equipment will be 2 machines of each type. This will allow you to set up high speed production process.

Recruitment

The production of cabinet furniture according to the business plan requires hiring 7-10 . The process will be effective if you select highly specialized workers for each stage of production.

for office work and trading floor 4 employees are enough to perform administrative tasks, advise customers and organize the sale of products.

To deliver furniture, buyers need to hire one driver and buy a truck of the right size.

Search for raw material suppliers

A business plan for the production of furniture can only be realized if reliable suppliers of raw materials are found. When choosing suppliers, you should be guided by the following aspects:

• close proximity to the production workshop;
• low prices for raw materials;
• high quality raw materials;
• reliability.

Calculation of initial investments

A business plan for the production of custom-made furniture includes approximate calculations of the cost of the initial investment. They may differ depending on the region of the business organization, the size of the enterprise and the financial capabilities of the entrepreneur.

So, in order to implement a business plan for creating a furniture workshop, you need to have about 3 million rubles. This amount is needed for a medium-sized enterprise. It is simply unprofitable to organize a small production enterprise.