Italian cuisine is like a drug. Once you try it, it's hard to refuse. This is known to the Italians themselves, and residents of many other countries. Italian cuisine is victoriously marching around the world, leaving behind millions of full stomachs and hearts in love. Today in the civilized world, perhaps, there is not a single nation that has not survived the boom of pasta and pizza, ravioli and tiramisu.

In Russia, Italian cuisine is more than loved. Restaurants and cafes, pizzerias and food courts are opened in her honor. And is this not proof of loyalty to a gastronomic culture that is close to us in spirit and taste?

Today it’s even hard to imagine that spaghetti bolognese was invented somewhere on the shores of the Mediterranean Sea, and not here, so firmly, along with other dishes, they entered the diet. And visiting an Italian restaurant has ceased to be something exotic or even festive. The more difficult it is for new players who decide to try their hand in this segment to win the attention of the audience. But we hasten to remind you that a person goes to a restaurant or cafe not only to eat delicious food, but also to change the situation, spend time with good mood. And if he gets all this from you, no competitors are terrible. Think over the design of the future institution to the smallest detail, and we will help you with this.

different concepts

There are thousands, tens of thousands of various restaurants, bars, cafes, pizzerias in Italy. On the main street of even a small provincial town alone, more than fifty different establishments can be accommodated one after another. These are osterias, trattorias, taverns, gelaterias, pasticheries, the already mentioned classical restaurants and pizzerias. And how many cafes where they offer only coffee, a simple snack and desserts. To implement the idea of ​​opening something Italian, choose any name you like, the formats differ minimally from each other. You can combine them into several groups.

home cafes

One of the old Italian traditions is to open family-run establishments. It's hard to say exactly when she appeared. It is only known that the master's living room played the role of a large dining room. In the kitchen, open to the eyes of the visitor, the owners themselves also cooked, and it was clear how delicious dishes are made up of simple products.

Today in Italy there are several family restaurants and cafes that are more than two decades old. Entire dynasties grew up in the restaurant business and treat them with great respect. New home-style establishments are also opening, where the emphasis is on the quality and taste of dishes, and design is given a secondary place. True, this has its own advantage - unpretentious interiors, made, it would seem, without any idea, copy, imitate them.

In such cafes, it is important to create an atmosphere “like at home”, cozy, slightly casual. For the format, inexpensive upholstered furniture for catering, wooden tables and chairs covered with cotton tablecloths, light textiles in rustic colors and antique finishes with deliberate cracks and scuffs are suitable.

Since the design is inseparable from the kitchen, then, we repeat, the emphasis will have to be placed on dishes - handmade, cooked with soul and preferably in front of the guests. If there is such an opportunity, then a home family cafe as a format suits you.

street cafes

Another traditional Italian format. Cafes are located right on the squares and streets. They work from stationary establishments and almost all year round. The influx of visitors is observed in the morning and evening, as well as during the siesta, when all offices and shops are closed and people go to dine and drink coffee.

It is difficult to open a real Italian cafe in Russian conditions - the weather conditions are not the same. But on the other hand, you can approach the issue with imagination and move the “street” under the roof. Organize flowerbeds and lawns in spacious halls, install forged lanterns and hang lamps, order wholesale rattan furniture, and paint the walls with street landscapes, coupled with Venetian plaster. On the floor, let there be tiles imitating asphalt or paving, and the ceiling is covered with azure paint.

In summer, it is much easier to implement the idea of ​​a street cafe, therefore, when choosing a room, pay attention to the surrounding area. There should be enough space to take out additional tables and chairs, open a seasonal cafe when the weather allows. Together with the MebelCafe online store, this is easy to do - we have inexpensive sets of folding furniture just for summer establishments. You can also assemble the furniture yourself - install tavola tabletops on the underframes from the metal frame, it will turn out in an original way and the way you want.

Classic Italian restaurant

There are also high-status establishments on the Italian restaurant market where people go to celebrate a solemn event, hold business negotiations or a romantic dinner. More stringent requirements are imposed on the design of these institutions: wide halls, massive tables and chairs, a stage for musicians, the presence of separate rooms, a billiard room, and a smoking room.

Classical restaurants are decorated mainly with heavy interior items: columns, tables with solid oak tops, chairs with armrests, a sofa area, windows with dark curtains. Restaurant in the full sense of the word. The style picture is complemented by accessories: paintings, ceiling paintings, fresh flowers, massive chandeliers and lamps.

To open an Italian restaurant of this format, you will need a large sum: for rent or purchase of space, major repair and finishing work, decor, equipment, including furniture. Our online store will help you minimize the cost of buying furniture. We offer services for the development of restaurant interior design, opening a turnkey establishment and, of course, a large selection of a wide variety of furniture: chairs for restaurants and cafes, tables, chairs, stools, underframes, countertops veneered with oak, beech and high-quality plastic.

General trends

In the interior design of different formats of Italian establishments, some general trends can be distinguished:

1. Mediterranean colors - beige, blue, blue, terracotta, brown, olive, green, ford;

2. use of natural materials - wood, stone, cotton, silk;

3. varied lighting - in restaurants in Italy there is always a lot of light, day and evening; during the day, the windows are opened, letting sunlight into the hall, and in the evening they are hung with curtains, turn on the central chandeliers, wall lamps, decorative lamps;

4. large and wide windows;

5. kitchens are located near the hall, sometimes so as to view the entire production process;

6. bottles with wine and oil, dried herbs, vegetables and fruits, flowers, paintings and photographs are used for decoration;

7. for interior decoration, tiles with a mosaic pattern, brickwork, Venetian plaster or plaster that imitates defects are used;

8. forged products - lamps, chair backs, flower stands.

To create a design according to the author's sketches, it is possible to manufacture and assemble furniture to order. The online store site invites you to order a bar counter, reception, upholstered furniture according to individual sizes!

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Do you dream of becoming the owner of a successful business? Open a cafe or restaurant?

Today you have all the possibilities for this!
The restaurant business is one of the most investment-attractive, and at the same time, the most risky. Attendance at seminars organized by the company's expert support center will help prepare for the upcoming scope of work Startmart

Italian cuisine has become truly international - it is difficult to find a city where there is no Italian restaurant with traditional pasta, lasagna and risotto. Pizza has long been "their" for the Russians. It is enjoyed all over the world. The highlight of Italy and its cuisine is in the very relation to food, to the process of cooking and the culture of the meal. In Italy, it is not customary to eat on the go, in a hurry, so "fast foods" did not take root there. If in Italy they sit down at the table, whether it is breakfast with the family, lunch with work colleagues or dinner with friends, then they eat slowly, talking animatedly and always drinking a bottle of wine.

The purpose of the thematic seminar is to help you open a restaurant or cafe.
The program of the event is designed in such a way as to show you how to become the owner of a successful establishment that will bring a considerable income. Our experts will share with you global, Russian and their personal experience in the successful management of the restaurant business. You will receive recommendations ready to be put into practice.
We are waiting for you at the seminar!

Seminar plan:
Development of the concept of the future restaurant;
1. Search and selection of premises;
2. Choosing the location of the restaurant;
3. Choice of form of ownership;
4. Choice of taxation system and licensing;
5. Development of a technological project and selection of equipment;
6. Engineering and architectural solution;
7. Development of corporate identity;
8. Menu development. Composition and its design;
9. Restaurant design;
10. Facade design. Development of an outdoor sign;
11. Restaurant automation and video surveillance;
12. Recruitment of restaurant staff;
13. Pricing policy;
14. Project launch.

25.08.2016

Italian cuisine is rightfully considered one of the most diverse in the world: a wide variety of dishes, a wide selection of wines, desserts, signature pizzas and pastas. In this article, we will give you some tips on how to open an Italian restaurant.

So, let's look at an Italian restaurant, which implies versatility and accessibility for different segments of the population. Its main feature will be dishes according to homemade recipes: many types of pasta, pizza, various meat dishes, salads, desserts, drinks.

The main advantage of such an Italian restaurant is the wide choice of favorite dishes at fairly affordable prices. To attract visitors, you can add low-calorie and children's menus to the menu, as well as special dishes from the chef.

The first requirement here is the supply of high quality products. (Read our article on how to choose suppliers for cafes and restaurants). It is fresh and high-quality vegetables, fruits, meat and fish that will become the basis for delicious dishes.

How to design an Italian restaurant?

Italians are friendly and hospitable people, so your establishment should sort of transport guests to their country. The interior should be as comfortable as possible - paintings, flowers, soft sofas. National music playing in the restaurant will immerse guests in a certain atmosphere. Also, to further attract guests, you can hold screenings of Italian films that are popular and loved among Russians.

All of the above are beautiful aspects of starting a business, which, among other things, requires quite a lot of paperwork. Opening an individual entrepreneur or LLC, obtaining permits, registering an institution and employees is a small part of what you have to do. We advise you to consider a ready-made business from the owner in Moscow and the Moscow region. So, you do not have to overcome the difficulties of starting a business - you will take control of the business in your own hands and will be engaged in the constant development of an Italian restaurant.

Also, you can use such a popular tool as franchising. In the next article, we will talk about how to open a franchise restaurant.

The imagination of every aspiring restaurateur, no matter which restaurant he intends to open, draws pleasant stylish interior pictures, mouth-watering aromas of Italian pasta, Japanese sushi or Peking duck and, of course, grateful smiles of regular customers. Of course, dreams will come true if the concept of the restaurant is chosen correctly, and then patiently and competently implemented.

A good concept is the key to success

The development of a restaurant concept is, perhaps, the most important strategic stage, on which it depends, will the future business bring only money or, as desired, the pleasure of customers and the unspeakable pleasure of the owner. Can hardly be called good restaurant concept A popular trend among celebrities in recent years is a restaurant for the image, for themselves, for friends, a kind of “party for their own”. The owner of such an institution does not even think about how much profit his offspring will bring. He, as a rule, is a member of a certain party, creates an establishment-toy, in which the beau monde will go "to the stars." A newcomer to the restaurant market has yet to decide which restaurant to open in order to make decent money on it. Take the path of developing a fast food restaurant concept? Indeed popular and profitable restaurant format subject to the development of a network of inexpensive establishments united by a single brand, an experienced restaurateur can handle it. A lone fast food restaurant will most likely not be able to compete with a chain and become profitable. There are also profitable, but specific concepts“for the soul”, which are more suitable for experienced restaurateurs who are thinking about which restaurant to open next. This

• premium format - an expensive institution with high-class service, where the main source of profit is high margins;
• the club format is an inexpensive restaurant in which profit is achieved by minimizing production costs.

Inexperienced novice restaurateurs, who are thinking about the question of which restaurant to open, should take a closer look at the cute format of small, cozy, conceptually sustained urban restaurants of daily demand attracting customers with high quality and affordable prices. Modern townspeople are already fed up with the format of the “glamour for the poor” restaurant, in which they were treated to a menu of European-Asian dishes, but they enjoy spending time in the cozy atmosphere of small cafe restaurants with well-prepared dishes of their favorite national cuisine and moderate checks. The future owner of the establishment can even choose the concept of the restaurant, based on their own preferences for a certain national cuisine, and if it is talentedly implemented, like-minded people will be found among the visitors very quickly.

Italian restaurant

Of European cuisines, the concept of an Italian restaurant is more suitable than others for the format of an inexpensive city restaurant-cafe. Certainly, among the many pizzerias you will have to show ingenuity to open an Italian restaurant with a "own face", unlike the others. Let's start with the premises: it should be quite spacious, approximately 150-200 sq.m. and located, if not in the city center, then definitely on a busy street, have a front entrance and an attractive signboard and a stylish sunny, mediterranean interior. After all, initially the concept of an Italian restaurant involves a holiday - melodic Italian music, good wines, delicious food and sensual dances - and customers should feel this magical atmosphere even at the entrance to the restaurant. To open an Italian restaurant that will never turn into an ordinary pizzeria, you need to carefully consider the menu, in which pizza will never play a leading role. These can be interesting seafood and meat dishes, lasagna, traditional Italian desserts, excellent coffee and always good wines. Definitely desirable invite an italian chef, otherwise a casual Italian visitor with the replica “this is not Italian food” can nullify a great undertaking.

Japanese restaurant

On the one hand, the idea and concept of a Japanese restaurant is very popular among both restaurateurs and customers, because it is in perfect harmony with the wonderful fashion of recent years for healthy eating and a healthy lifestyle. On the other side in the face of fierce competition, surrounded by so many mouth-watering sushi bars, it is extremely difficult to open a Japanese restaurant that is completely different from similar establishments. If you approach the concept of a Japanese restaurant, as to popularize not so much food as the unique Japanese subculture, then you can surprise the sophisticated public and find your regular customers quite quickly. The indisputable advantage of the idea is the fact that you can open a Japanese restaurant in a very small space: even the basement of a building with low ceilings for 8-10 tables is suitable. Fans of Japanese culture come to the restaurant not so much for the food as for the atmosphere, and therefore the interior must be kept in a minimalist Japanese style with a predominance of black and white colors with expressive bright elements. In serving generally well-known dishes, their excellent quality is very important. compared to sushi bars quality and presentation ceremony. For example, a tea ceremony in one of the Japanese provinces can be turned into a feature of a Japanese restaurant.

Chinese restaurant

Surprisingly, the concept of a Chinese restaurant is better than others for starting a business, because classical Chinese cuisine is almost not represented in the domestic restaurant market. If you open a Chinese restaurant surrounded by Japanese, Vietnamese, Thai and other Asian restaurants, it will will be the most exotic and this will attract new customers. The role of the interior in the concept of a Chinese restaurant cannot be overestimated: every stroke in it, images of flowers, birds, animals are filled with deep meaning. So that the attributes of national symbols are not interpreted ambiguously, it is better to turn to specialists in interior design of a Chinese-style restaurant. Chinese cuisine is extremely diverse and filled with many dishes, starting with the usual dumplings and roast duck and ending with exotic shark fin soups and the famous black eggs that the Moscow Pekin restaurant was once famous for. To open a successful Chinese restaurant with classic Chinese cuisine, it is advisable to invite a Chinese chef at the initial stage. Even if the cost of paying for his labor seems high, they will pay off very quickly: the diverse, unusual, sometimes exotic and very tasty Chinese cuisine, with almost no competition, is simply doomed to a stunning success with visitors.

How to open a pizzeria from scratch? Step-by-step instruction

Pizza, fast food, Japanese cuisine - without these dishes it is hard to imagine the everyday life of a modern city dweller. All new cafes, bars, restaurants open here and there, it seems that they instantly grow out of the ground, like mushrooms after rain. Every year the market of public catering establishments grows by 25%. This figure scares aspiring businessmen who want to try their hand at the restaurant business. However, fear is not always justified. For example, among cafe-pizzerias there are no clear leaders, major players, as, say, among fast food establishments. To the market of pizzerias for new players - the entrance is free.

Opening a pizzeria: is it profitable and where to start the process?

If you decide that you want to open a pizzeria from scratch, the first thing to do is determine what type of establishment it will be. The following options are possible: restaurant, cafe, pizza shop, pizza delivery.

Italian Restaurant - the most complex and expensive project. It is costly in terms of renting, buying or building premises, equipping halls, and acquiring special equipment. The menu of the Italian restaurant includes a wide range of dishes, a large number of varieties of pizza. You will have to spend a lot of time and effort to create a menu and find proven reliable suppliers, you will need to issue a license to sell alcoholic beverages, look for an unsurpassed chef (ideally, of course, Italian) and impeccable administrators and waiters. But the successful solution of these issues will pay you back handsomely. This market is not as saturated as the cafe and bistro market, where you can quickly grab a few slices of pizza. There are good chances to find your circle of regular visitors. In addition, the payback of the business comes on average in 1 year.

Cafe-pizzeria - Requires much less financial investment. Demand for establishments of this type is huge, but the competition is great. You can build or rent a small room, a hall in a shopping center, open a summer cafe - there are many good options. Does not require a large number of personnel. But in this case, an extremely rigorous analysis of the market of competitors is necessary. The average payback period is 1.5 years.

Pizza shop (pizzeria-kiosk) - a popular direction that is developing by leaps and bounds. This is a small room, which consists only of a kitchen and a product distribution area. There may not be a hall for visitors at all, or only 2-3 tables will be placed in it - for those who want to have a bite to eat on the spot or are waiting for an order to be issued. In such establishments, pizza is prepared right in front of the buyer's eyes - in 15–20 minutes, or they take orders by phone or the Internet.

Pizza delivery - can be an independent type of business or combined with other types of pizzerias. The easiest option to organize, but it is also the least profitable of all. Requires a well-designed advertising campaign. After all, visitors will not be able to get acquainted with the institution with their own eyes, advertising is required in the media, in entrances, elevators, attracting promoters, etc.

The first pizzeria was opened in Naples in 1738 and was called Antica.

Currently, there are about 500 stationary pizzerias in Moscow. The average payback for a pizzeria of any type is 1.5–2 years. With a competent organization, the business is profitable, the main thing is to approach its organization wisely, consult with knowledgeable people, turn to specialists.

We create a business plan for a pizzeria

When starting to develop your own concept, remember: the desire to realize the ideal model of the institution in your mind is not the best idea. As they say - the taste and color ... First of all, it is worth analyzing your financial capabilities, then assessing the demand and preferences of the mass consumer, and only then compare it with your desires and ideas.

A pizzeria business plan is necessary not only for you personally to detail your idea and find approaches to its implementation, but also to provide it to investors, partners, banks - if you ask for their help.

Here are the main points that should be written in any business plan:

• The name of the institution, its main idea.
• The target audience.
• Desired location.
• Design project.
• Staff staff.
• Pizzeria menu.
• Advertising campaign.
• Estimated opening costs.
• Expected financial performance.
• Expected payback period.

It should be noted that if you are drawing up a pizzeria business plan for yourself, it makes sense to describe in detail exactly how many and what kind of employees you will need, what equipment, furniture and utensils and in what quantity, what documents you will have to draw up. If a business plan needs to be presented to investors or creditors, one should elaborate on the financial and legal aspects, provide figures, statistics, and substantiate one's own forecasts.

Selecting and refurbishing

Usually, the selection and renovation of the premises is started after the idea, style and audience of the pizzeria are determined. However, this is another common rookie mistake. Picking up a room can be much more difficult than coming up with the concept of a cafe. Sometimes you have to adjust your initial ideas in accordance with the characteristics of the premises that you managed to find / buy / rent. Consider which option suits you best. Buying a property is a large one-time investment that is not available to every entrepreneur. But since about 40% of all monthly costs are spent on rent, you should clearly determine which type of property will be more profitable and affordable for you. Also, remember: a lease term of more than one year requires state registration with the City Registration Office.

The choice of the location of the institution depends on your concept. It is more profitable to open restaurants in the central areas of the city, and cozy small cafes will appeal to families, students, and office workers. So pizzerias will be in demand in residential areas, near educational institutions, business centers.

When choosing a room, it is important to consider not only its location, traffic, but also compliance internal design standards . So, a large kitchen is needed, divided into several workshops, a room for storing personal belongings of staff, a separate toilet room for employees. An important feature - electrical power of the room . For example, to put in an institution with a footage of 200-300 square meters. m a complete set of professional equipment, power supply must be at least 30–40 kW. It also needs to be taken into account How ventilated is the room? . The ventilation system must necessarily go to the roof, placing a pizzeria in the basement is unacceptable. If the pizzeria will be located in a residential building , then the room should have entrances and emergency exits isolated from the residential part of the building, have increased sound insulation. Other requirements for the institution can be found in the relevant SNiPs and GOSTs.

After you have chosen a room where you can open a pizzeria from scratch, you should decide on the design: engineering and technological, develop a design project, think over the exterior design of the establishment, signboard.

Choosing equipment

Equipment, furniture and utensils are selected based on the type and specifics of the pizzeria. For clarity, here is a list of equipment needed to open a small cafe-pizzeria, designed for 20 visitors, and indicate its cost.

Table. Equipment for a pizzeria

Name	Quantity (piece)	Cost, rub.)
pizza oven
dough mixer
dough sheeter
Refrigeration cabinet
Refrigeration chest
Refrigerated display cabinet
coffee machine
Juicer
Bar refrigerated cabinet
A set of tableware, cutlery	For 20 persons
Staff form	For 10 persons
Tables, sofas, chairs for the hall	For 20 persons