Business plan for a household chemicals and cosmetics store. How to calculate the profitability of a household chemicals store

Demand among buyers for household chemicals every day brass knuckles. This trend provides an opportunity for entrepreneurs to open their own small personal care store and generate income. Investing in your home improvement store is a great way to invest.

But even the most profitable business can have its drawbacks and specific features that should always be taken into account when organizing your enterprise. The article will consider all the features of the development of an enterprise in this area.

Features of a household chemicals store and its format

The sale of household chemicals brings constant profit to the entrepreneur.

Demand for products never drops, and according to recent studies, more than 10% of people go to the store at least once every two months for hygiene products, while more than 30% of respondents answered that they visit the household chemicals store every month.

These indicators give food for thought to many entrepreneurs: “If there is such a demand for products, then I can make a profit every month!” No, you shouldn't think so.

This segment of the market is crowded. Many entrepreneurs seek to enter this market and gain a foothold in it.

The presence of strong competition makes it impossible for enterprises with low sales to survive.

Don't think that you can charge high markups and people will buy your product. The average markup for household chemicals does not exceed 20%, for some products 30%. Therefore, you should make every effort to attract new customers.

When choosing a store format, you need to take into account your financial capabilities and the presence of competing firms in the selected area.

Shop with a large sales area

Most will prefer a store with a large sales area and open shelves. The choice of hygiene products is a rather sensitive issue.

People read the composition of products with great care and choose between similar products for a long time. This store format is perfect for a busy area.

The opening of a small household chemicals store is suitable for a residential area where people would stop by and buy products on their way home.

Making a profit from a large supermarket of household chemicals in a residential area is realistic only if there are no competitors.

Another way to organize a household chemicals sales business is to open a department in a grocery or other store. This is a great opportunity to save money on rent and increase demand for your products.

Trading platform selection

The best place to organize a household chemicals store is a place of constant congestion of people.

A store located near a market, bus stop, city center or just in a busy residential area brings twice as much profit.

The presence of competing stores in the selected area should be taken into account.

The premises should consist of a trading floor and a warehouse. It is worth allocating a room for staff.

The right choice of location and the correct use of advertising methods make your business profitable.

Competition

Since household chemicals are in high demand, the number of enterprises that sell them is growing every day. It is difficult to survive in such an ever-growing market. Therefore, it is necessary to pay as much attention as possible to advertising, discounts, promotions to attract customers.

• Distribution of leaflets at intersections and at the entrances of multi-storey buildings. This method makes it possible to estimate how many people received information about your store.
• Ads in crowded places and at the entrances. The most successful way to disseminate information are signs near stops and roadways.
• Internet Marketing. This method is suitable for customer retention. After getting acquainted with information about discounts and great offers, people will distribute this data among their acquaintances.
• Advertising through the media. Advertising messages on television, radio and in local newspapers make it possible to increase the audience of buyers by 10-20%.

The presence of a store of regular customers gives him the opportunity to survive in such a competitive market.

Equipment

To equip the store, you do not need to purchase expensive refrigeration equipment or specialized counters.

Everything you need for a household chemicals store is listed below:

• Shelves or counters for displaying products (depending on the format of the store).
• Cash register, computer and software (required for organizing inventory).
• Suggestion book.
• Access system. It is necessary if you open a large store with open shelves.

This list is not complete. Each entrepreneur, taking into account all the features, can refuse certain things or save on the purchase of used equipment.

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Range

During the formation of the product range, consider the demand for the most popular brands. Try to diversify the food range. Buy not only powders, detergents and related products (napkins, gloves, etc.), but also hygiene products and cosmetics. The presence of cosmetics in the store will attract the most important buyers to the store - women.

Product range in the home appliances department

The main plus of household chemicals is the long shelf life of the products sold. Goods can lie in a warehouse for more than one month and wait for their buyer, but this is bad for the economy of the enterprise. You must have a constant turnover of goods. Only then can you make a profit.

Do not forget to make discounts on products and carry out promotions. It is these methods that contribute to the increase in customers in the store. Sometimes it is worth selling products at a loss, but benefiting from an increase in the turnover of goods.

Possible income

In modern conditions, all buyers are looking for where to buy cheaper. This trend affects the pricing policy of enterprises. Everyone seeks to reduce the price and even operate at a loss. But you need to take into account the monthly costs and focus on them when setting product prices.

The total amount of income that you need to count on when generating the income of the enterprise should be 10 times more than the total amount of costs (costs include wages and rent of premises).

Home appliance store business plan

Having a well-thought-out business plan allows your company to get the missing amount in the bank or attract investors to develop the store.

In this document, it is necessary to display an analysis of the industry and competitors, provide calculations of the main indicators and all the necessary information about the enterprise (indicate the main development goals, growth prospects, etc.).

All information must be true. This document is a guideline for the development of the enterprise.

Household chemicals are always in demand among consumers. However, the presence of a large number of players on the market, small margins and the constant need to implement marketing programs to attract customers repel entrepreneurs from this area. But do not immediately abandon the idea of ​​\u200b\u200bopening a household chemicals store.

The right marketing policy, good location and premises significantly affect the sales and profits of the company. Given all the features, you can gain a foothold in this market and eventually open your own chain of stores.

Are you thinking of starting a food trading business or do you already have your own farm and don't know how to sell your products? Then there is nothing better for you than to open a butcher shop. This topic will be the subject of the next article.

Is it possible to make money in a fishing shop? Read in the rubric.

Brief Investment Memorandum

2. Business idea: production

Description of the business, product or service

HimRussia group of companies is one of the largest Russian manufacturers of cleaning chemicals, which has been producing high-quality products under the Cobra™ brand for the past 7 years. In 2015, HimRussia opens franchise production in the regions of Russia and the CIS and successfully launches 3 production of cleaning products in Russia in a year.

KhimRussia Group of Companies produces highly effective products that use:

• cleaning companies (their number in Russia has reached more than 1000)
• industrial and manufacturing enterprises;
• hospitals;
• children's institutions;
• livestock complexes;
• construction companies.

Product range

• Cleaner and maintenance of sanitary areas
• Leather care product
• Chewing gum remover
• Stain remover
• Matt polish for furniture
• Polish glossy for furniture
• Floor wax
• Carpet cleaner
• Tile and tile cleaner
• Sanitary cleaner
• Means for washing equipment, containers and inventory
• Means for manual dishwashing
• Means for cleaning smoking chambers, ovens, grills
• Milk stone and mineral deposit remover
• Means for CIP-washing of food equipment
• Cream of Tartar Remover
• Means for technical washing of equipment, degreasing parts
• Post-construction cleaner
• Release agent
• Water repellent universal
• Universal defoamer
• Means for washing tanks from oil and bitumen pollution
• Means for washing wagons, rolling stock
• Facade cleaner
• Liquid soap
• Glass and mirror cleaner
• Gel for dry closets
• Means for cleaning sewer pipes gel
• Universal detergent
• Universal detergent
• Floor cleaner
• Floor cleaner
• Floor cleaner

Benefits of Cobra™ cleaning products

• a wide range (34 products in the line - acid and alkaline detergents, disinfectants, liquid soap, etc.)
• favorable prices;
• prompt delivery of products;
• convenient container;
• the Cobra™ brand has been on the market for over 7 years;
• high product margins.

3. Analysis of product sales markets

Description of the market

Today, professional cleaning is a whole industry in which experts in the field of cleanliness develop modern highly effective detergent compositions, offer high-quality equipment and provide professional service.

Potential buyers:

• cleaning companies;
• industrial and manufacturing enterprises;
• hospitals;
• children's institutions;
• railway transport companies;
• livestock complexes;
• catering facilities;
• construction companies.

The largest buyers of cleaning products are cleaning companies.

The share of the domestic market of cleaning companies is 200-220 million dollars. The annual growth rate for the market is about 30%.

SWOT analysis of production launch

Strengths	Weak sides
brand awareness; prompt execution of orders; good technical base, new high-quality equipment; flexible pricing policy; increase in demand for Russian products; availability of reliable suppliers	presence of competitors in the region;
Possibilities	Threats
launch of new products; government support; Possibility to serve additional consumer groups	the possibility of increasing the cost of raw materials; emergence of new competitors

4. Product promotion strategy

Sales and marketing

Market entry strategy

5. How to start production

Production plan

In order to start work on organizing a business, it is necessary to go through the primary stages that are necessary for any business.

However, if we talk about the independent start of a business for the production of auto chemicals, auto cosmetics, cleaning products and household chemicals under your own brand, you will have to go through the following stages:

1. Register a trademark and obtain a trademark;

2. Obtain a list of permits for production and sale;

3. Purchase the necessary raw materials for production, containers, labels for the production of finished products;

4. Select and purchase the main equipment, perform installation and commissioning;

5. Purchase additional equipment necessary for production (scales, pumps, hoses, etc.);

6. Select and purchase laboratory equipment to control the incoming and outgoing quality of raw materials and finished products;

7. Install a water treatment system and carry out installation work on it;

8. Develop chemical formulations;

9. Train staff on the scheme of production and sales;

10. Collect contact details of suppliers of raw materials, find and rent a warehouse;

11. Develop flow charts for production, technical regulations and instructions;

12. Select, hire and train a team of sales representatives;

13. Install software to optimize the work of production;

14. Develop visual style and design services;

15. Create a website;

16. Open a free technical support hotline.

The franchise of KhimRussia Group of Companies can get rid of all this entrepreneur by providing all possible assistance at every stage of launching its own production.

The first thing that is required from the partner of the company is to register the enterprise.

You also need to choose a room that meets the following requirements:

• the area of ​​the premises must be at least 50 sq.m.;
• availability of water supply and sewerage;
• conducted electricity 380 Volts;
• heating;
• the presence of a window and hood.

Then, you need to recruit staff. Personnel training is carried out by specialists of KhimRussia Group of Companies.

The next step is to obtain equipment, containers, raw materials for the manufacture of 5 tons of products.

Start-up and adjustment works will be carried out by a specialist of the company.

After starting production, it is necessary to replenish resources: purchase raw materials, containers, order labels.

6. Personnel for production

Organizational structure

In order for the company to work effectively, a staff of employees is required:

7. Production costs

Financial plan

Current expenses when starting the production of cleaning products HimRussia will be as follows:

Costs 1 - 7 months.

expenditures	nov.15	dec.15	Jan.16	Feb.16	Mar.16	apr.16	May.16
	61	61	61	61	153	264	379
	0	0	0	0	92	204	318
	45	45	45	45	45	45	45
	14	14	14	14	14	14	14
Electricity	2	2	2	2	2	2	2
Fare	0	0	0	0	0	0	0
	48	49	51	51	52	53	54
	0	0	0	0	0	0	0
	0	0	0	0	0	0	0
Depreciation	0	0	1	1	1	1	1
	20	20	20	20	20	20	20
	5	6	6	7	8	9	10
Public utilities	4	4	4	4	4	4	4
Connection	2	2	2	2	2	2	2
Household expenses	2	2	2	2	2	2	2
Royalty	15	15	15	15	15	15	15
Administrative expenses	58	58	58	58	58	58	58
	40	40	40	40	40	40	40
	12	12	12	12	12	12	12
Stationery	1	1	1	1	1	1	1
	5	5	5	5	5	5	5
Selling expenses	39	44	48	66	94	129	163
	30	30	30	30	30	30	30
	9	9	9	9	9	9	9
	0	5	9	27	55	90	124
Total	206	211	218	236	357	504	654

Costs 8 - 14 months.

expenditures	Jun.16	Jul.16	Aug.16	sep.16	oct.16	nov.16	dec.16
Direct production costs	506	633	772	912	1051	1194	1335
The cost of materials and components	446	572	712	851	991	1134	1275
Salary of the main production staff	45	45	45	45	45	45	45
UST on the salary of the main product. personnel	14	14	14	14	14	14	14
Electricity	2	2	2	2	2	2	2
Fare	0	0	0	0	0	0	0
General production costs	55	57	58	59	60	60	61
UST on the salary of ancillary production. personnel	0	0	0	0	0	0	0
Ancillary worker salary personnel	0	0	0	0	0	0	0
Depreciation	1	1	1	1	1	1	1
Rent of a production workshop (100 sq.m.)	20	20	20	20	20	20	20
Content of production (consumables)	11	12	14	15	15	16	17
Public utilities	4	4	4	4	4	4	4
Connection	2	2	2	2	2	2	2
Household expenses	2	2	2	2	2	2	2
Royalty	15	15	15	15	15	15	15
Administrative expenses	58	58	58	59	59	59	59
Administrative staff salary	40	40	40	40	40	40	40
UST on salaries of administrative staff	12	12	12	12	12	12	12
Stationery	1	1	1	2	2	2	2
Outsourcing (accounting services)	5	5	5	5	5	5	5
Selling expenses	212	261	314	367	420	475	529
Sales staff salary	30	30	30	30	30	30	30
UST on salaries of commercial staff	9	9	9	9	9	9	9
Selling expenses as % of sales	173	222	275	328	381	436	490
Total	832	1009	1203	1396	1590	1789	1985

In order for a business in this direction to be successful and have prospects for expansion, it is necessary to take into account many nuances even at the opening stage. What are these nuances and how to open a hardware store correctly, we will tell in this article.

Best for small shop sleeping urban microdistricts with a high population density are suitable. It is desirable that within the quarter there are no other outlets selling household chemicals, including chain multi-shops: Lenta, Pyaterochka, Dixie, etc.

The shop space may be small - 50-60 square meters, but it should be located in an accessible place in front of people.

Search for suppliers and selection of assortment

The success of a retail store largely depends on the reliability of suppliers and their pricing policy.

It is most convenient to work directly with manufacturers, but not all of them ship goods in small wholesale, and self-delivery will not be cheap at all.

It is convenient to cooperate with official dealers of factories operating in the region - their prices are quite low, and they deliver goods regularly.

The search for profitable suppliers must be constantly engaged to always have backup options in case of unforeseen situations.

The assortment of the store should include goods of different price categories. And cheap powders for pensioners, and high-quality products for dishwashers or washing machines, etc.

Organizational matters

Before opening a store, it is necessary to resolve all issues with government agencies and draw up the necessary documents.

• firstly, it is required to register an individual entrepreneur with the tax office;
• secondly, it is necessary to choose a system of accounting and taxation;
• thirdly, you need to issue work permits in the bodies of the SES (Rospotrebnadzor) and the fire inspectorate.

Store equipment and staff

Any special equipment for a store selling household and household items is not required. Standard counters and showcases in the trading floor, racks and shelves in the warehouse - this will be enough for the first time.

The presence of a cash register is mandatory when working on the Simplified Taxation System, and when choosing UTII, you can do without it.

Of the permanent employees, the store will require: two sales assistants-cashiers working in shifts, a security guard and a cleaner. An accountant and a driver can be hired to perform specific tasks for a specific time.

Profitability calculation

It is rather difficult to calculate whether household chemicals are profitable in a particular city or district, without knowing the specifics of demand, product range and the presence of competitors. However, the overall profitability indicators will be approximately as follows.

Initial investment in the store

• Registration of individual entrepreneurs, obtaining permits - 50 thousand rubles.
• Equipment - 100-150 thousand rubles.
• Purchase of the first batch of goods - 250-400 thousand rubles.

Monthly investment

• Rent, utilities - 70-80 thousand rubles.
• Salary, taxes - 75-100 thousand rubles.
• Purchase of goods - from 200 thousand rubles.
• Advertising - 10 thousand rubles.

Profit from the sale of household goods through retail stores in the city is 15-17%. With a monthly revenue of 300-400 thousand rubles, net profit will range from 45 to 70 thousand rubles.

Household chemicals need to be prepared for the fact that its payback will not be quick. Gradual development of the market, attracting customers with advertising, increasing volumes and assortment will allow you to earn good money in a year or two. At the initial stage, it is worth stocking up on patience and perseverance.

• Trade Format
• Suppliers
• • • • Here are just a few examples:
• Staff
• A step-by-step plan for opening a household chemicals store
• Which OKVD to indicate when registering a household chemicals store
• What documents are needed to open a household chemicals store
• Which taxation system to choose for registering a household chemicals store
• Do I need a permit to open a household chemicals store?
• Business Technology
  • • • Similar business ideas:

Investments in opening a household chemicals store start at $50,000. The amount of investments largely depends on the format of the point and the area of ​​\u200b\u200bthe room. According to experts, the point of sale begins to make a profit after six months of work and is at least 5 thousand dollars a month. And this despite the great competition among market players.

Trade Format

In many ways, the concept of a household chemicals store will depend on the financial capabilities of the entrepreneur. The most profitable stores are those that operate in self-service mode. According to some reports, an open display increases product sales by 40-50%. However, the cost of opening a self-service store is several times higher than the cost of opening a counter-type outlet.

Some experts recommend combining self-service with over-the-counter sales. At the same time, goods such as personal hygiene products, household chemicals, all kinds of accessories and gift sets should be freely available. In a closed form, that is, behind the counter, there are traditionally perfumes, cosmetics and small-piece goods. Thus, it is possible to protect the store from many petty thieves, as well as preserve the presentation of an elite product - according to Vladimir Ilyin (Delovoy Petersburg newspaper), many buyers damage the packaging of goods due to negligence.

How much money do you need to start a business when opening a household chemicals store

The primary costs of opening a household chemicals store are related to finding suitable premises. It’s good if you get a ready-made, completely renovated room (for example, in a shopping center). Otherwise, get ready to shell out at least 200 thousand rubles to create a more or less normal design of your trading floor (walls, ceilings, lighting). If you take a ready-made premises, which is called “drop in and trade”, then the owner will most likely require an advance payment under the lease agreement. In other words, a rental deposit (this is what most shopping centers do). And here the amounts can vary greatly, depending on the size of the premises, the traffic of the outlet, and, in the end, the "owner's appetite". The amount of 50 - 150 thousand rubles for 30-50 m2 should not come as a surprise to you.

Next is the product. This is perhaps the largest part of the cost, and the more you invest in the product, the higher the range you will have. The cost of creating an assortment line starts from 500 thousand rubles. The total number of commodity items of a household chemicals store can be 10-15 thousand items. Ideally, the store should have a wide range of household chemicals, related products, personal care products, decorative cosmetics and perfumes. The main thing is that the assortment should include goods for all income levels of the buyer, that is, both expensive and cheap. In general, experts do not recommend buying expensive and exclusive goods (for example, Chanel perfumes). Expensive goods are sold out slowly and in most cases cause negative feedback from those who buy cheap goods. The assortment can be supplemented with all sorts of related products, such as hair accessories, underwear, toys, pet supplies, home furnishings. On holidays, the assortment increases, as people buy some goods as a gift - says Vladimir Ilyin.

Top Selling Items in a Household Chemicals Store

• Washing powders;
• Perfumery;
• Hair care products;
• Body care products;
• Ladies tights;
• Body care products;
• Shaving products;
• Decorative cosmetics;
• Gift Baskets;
• Kids toys.

What equipment to choose for a household chemicals store

A certain part of the costs associated with the purchase of equipment. The main equipment that needs to be equipped with a trading floor includes: shelving, a cash register, a counter, a cash desk, a bag, a stepladder, a stool. Estimated costs for the purchase of equipment for a trading floor with an area of ​​30 m2 are 50-100 thousand rubles.

Other start-up costs include the cost of purchasing software to facilitate working with the product. The well-known 1C program will cost around 15 thousand rubles. It will take another 15 thousand rubles to register a business (IP), to issue all permits (firefighters, SES).

Suppliers

The choice of suppliers should be approached very carefully. Henkel, Benckiser and Procter&Gamble are traditional leaders among suppliers of household chemicals. Among perfumery and cosmetics, these are, of course, LOreal, Colgate-Palmolive, Lumene, the Kalina concern and others.

How to name a household chemicals store

Here are just a few examples:

• "Mine to Holes"
• "Cinderella"
• "Easy life"
• "Domovenok"
• "Hostess"
• "Snow White"
• "Clean house"
• "Cosiness"
• "Khotabych"
• "Shine"

And here it is important to strike a balance between the presence on the shelves of the store of well-known manufacturers and goods of small companies. The thing is that the price of well-known brands is usually higher than the price of goods of little-known firms, which are also sold out very well. This is especially important for those stores that are going to sell competitive goods at discounted prices. The main thing when working with small companies is quality control of imported goods. Products must be certified, and the Rostest badge is affixed to the labels.

However, most stores still try to work with large suppliers who offer free trade equipment along with the goods, dictating their terms in return: displaying only their goods, etc.

Staff

The number of staff in a household chemicals store depends on a number of factors, including the size of the premises, the format of trade (counter or self-service), and the availability of a warehouse. On average, the staff of a small store consists of 6-8 people, including cashiers, a warehouse manager, an accountant and a store director. The monthly salary of sellers, as a rule, consists of a salary and a bonus and averages 20-30 thousand rubles, depending on the region. Portrait of an ideal salesperson of a household chemicals store - a middle-aged woman with a higher education.

To open a household chemicals store from scratch and achieve high profitability, you need to analyze the market and competitors, draw up a product range, and choose the right premises. It will take a lot of time to register an enterprise and obtain permits. In many ways, the efficiency and level of profit will depend on the ability to find wholesalers who supply products at reduced prices. Proper display of goods, advertising campaigns - all this affects the amount of income received. Therefore, it is necessary to understand all this in detail.

The relevance of opening a household chemicals store

Many aspiring entrepreneurs want to open a household chemicals store in a small town. This is not surprising, because such products belong to everyday goods. Any person every month makes purchases in such stores with different frequency.

As a result, only one family spends from 2,000 to 4,000 rubles a month. Someone spends much more, preferring branded goods.

Modern citizens are used to doing their own shopping, so it's better to spend a little more money, but give customers the opportunity to choose products themselves and pay for them at the checkout. The presence of a sales assistant will be an additional plus.

Advantages of working in the field of household chemicals

A novice entrepreneur, before starting his own business, must figure out whether the direction he has chosen is profitable or not. To do this, it is necessary to evaluate all the advantages and disadvantages of the idea.

Selling household chemicals is an idea that can bring a good income. The prerequisites for this are the following advantages:

• high demand for products, and for the most part it does not depend on the economic situation in the country and in a particular family;
• ease of starting a business - there is no need to license your activities or have any specific education;
• long shelf life of products allows you not to constantly monitor demand - this can be done once a month or less, the main thing is to make sure that the most popular product is always in stock.

Household chemicals store in terms of demand among the population can only be compared with grocery stores. They go shopping very often. Therefore, there is no doubt about the profitability of such an outlet. At the same time, it is much easier to store household chemicals than products.

Of the minuses, a high level of competition can be noted - it will not be easy to win back your place in the market. In many ways, the level of income will depend on the correct choice of location, marketing strategy. To attract your customer, you can offer a system of discounts or loyalty programs, exclusive products.

Registration moments

Opening a household chemicals store from scratch will require registering your business. It should be noted right away that this type of activity does not fall under the law on licensing. This means that you do not have to obtain the corresponding document. But it will not be possible to completely avoid paperwork. You will have to get the following documents:

1. permission from SES;
2. permission from the fire department;
3. official lease agreement for the premises (if it is owned, then an appropriate certificate will be required);
4. quality conformity certificates for the supplied products (you need to request them from your wholesale suppliers);
5. an agreement for the removal of garbage and solid waste, the disposal of fluorescent lamps, if any.

Will not do without the official registration of their activities. The organizational form here can be any. But in a small town it is more appropriate to use IP, especially if a novice businessman opens a store. When registering, the application will need to indicate the OKVED code 47.75 - "Retail trade in cosmetic and personal hygiene products in specialized stores."

The choice of tax system is an equally important step. The level of profit and tax deductions will depend on it.

If the store area is less than 150 m 2, then it will be possible to choose UTII. Otherwise, it is worth stopping at the simplified tax system “income minus expenses”. It is this simplification that should be chosen, because the size of the margin in this area is not too large, and there are still other expenses.

Premises for a household chemicals store

Sometimes even experienced entrepreneurs do not know where to start opening a household chemicals store. One of the most important points is choosing the right trading location. The store should be located in a crowded or residential area. The latter option is acceptable if there are a large number of residents nearby and there are no competitors. The most successful location methods are the following:

• on the first floors of residential buildings in houses and areas with a large number of residents;
• on the first floors of large shopping centers.

Entrepreneurs are often afraid to open outlets for household chemicals near supermarkets. They explain this by the fact that such establishments already have the appropriate product. But in fact, it turns out that visitors to the supermarket actively buy household chemicals in nearby stores. Such demand is explained by a much larger assortment and a better price.

If you plan to open a small shop, then a room with an area of ​​​​100 m 2 will be enough. On them it will be possible to place the trading floor itself with racks, a warehouse and a room for staff and their belongings.

Purchase of equipment

As such, expensive equipment for a household chemicals store is not required. It will be enough to buy the following:

• racks and shelves;
• showcases;
• KKM (1 - 2 pieces will be enough);
• storage chambers;
• carts and baskets.

If you plan to open a self-service store, then you should additionally think about installing CCTV cameras and a panic button. This will protect against theft and illegal intrusions into the premises.

Assortment definition

The level of income and profit will depend on two components - the breadth of the range and the price of the product. Do not overestimate the cost, as the level of competition in this niche is high. It is better to focus on the average market prices. The list of products sold should include the following categories of goods:

• hair care products (including shampoos, masks, conditioners);
• shower gels and soaps (liquid and lump);
• oral care products (toothbrushes and pastes, mouth fresheners);
• baby products (diapers, creams, etc.);
• napkins, toilet paper;
• detergents and sponges, rags;
• detergents (powders, bleaches, conditioners).

Additionally, the store can place goods from related categories - perfumes, stationery, underwear, hosiery and jewelry.

When deciding on the assortment, it is necessary to think not only about product categories, but also about their prices.

It is better to make the cost of popular goods less than that of competitors, since buyers usually remember the prices for such products. But cheaper products can be sold at a higher price.

Where to buy products?

It is very important to find wholesale suppliers of goods. You can buy products at wholesale bases or from private traders. It is important that they provide quality certificates. They may be needed by buyers or regulatory authorities.

The margin for household chemicals ranges from 10 to 35% on average. At the same time, the number of items usually varies from 5,000 to 10,000 varieties of goods.

You can try to arrange the supply of goods directly from manufacturing plants. Then the size of the margin will be even more impressive, which means that the profit level of the store will also increase.

Advertising: the most effective methods of promotion

The attitude of potential buyers to the store, their interest in the newly appeared outlet will largely depend on the correctness of the marketing strategy. The more advertising there is, the more customers will appear, but here you also need to know when to stop. The greatest emphasis should be placed on the following promotion formats:

1. distribution of leaflets near the store;
2. posting posters nearby;
3. placing ads on the Internet - on city forums, in local groups;
4. TV advertising.

The last promotion option is more appropriate for large stores, so it is undesirable for small retail outlets to use it.

You can additionally attract customers by developing your own loyalty program. It may involve the accumulation of bonuses, the issuance of discount and accumulation cards, and promotions.

The chip of the store can be the sale of a separate line of goods. It may be a well-known brand, loved by the Russians. You can give it a separate stand or a stained-glass window and offer the most favorable prices.

Financial results

To open a small store, investments in the amount of 300,000 - 500,000 rubles will be required in a small town. For large metropolitan areas, the starting capital may be 2-3 times higher. The level of profit per month can reach 100,000 - 200,000 rubles and more. The profitability of such a business is about 15 - 20%. Payback on average can vary from 6 months to 2 years.

The correctness of the strategy and respect for the client are the keys to success, which can multiply the profit of the entrepreneur. And coupled with the high quality of service and the availability of loyalty programs, you can acquire regular customers in a few months.