"Business on Instagram": How to start making money on your account. How to build a successful business strategy on Instagram How to start your business on Instagram

In this article, I will describe to you my step-by-step eight-step plan for building an effective Instagram for business. Everything that an entrepreneur and a specialist needs to do for a good return on this social network is collected here. According to this plan, entrepreneurs have started doing business through Instagram hundreds of times in different niches.

The promotion methodology is constantly being refined, so all steps are relevant. If you decide to create a commercial profile, and do not know where and how to start a business, this is the perfect place to start.

Let's say you've already signed up.

Transfer to Business account

The functionality of such a profile is two heads higher than the personal one. Without this add-on, running a real business on Instagram is more expensive for yourself. The change occurs directly from the settings.

When you transfer to a commercial profile, you will have:

1. Full statistics on account attendance - geo, gender, age
2. Publication Analytics
3. Ability to launch ads from the mobile interface
4. Additional contact buttons
5. Shopping Tags functionality (product labels leading to an online store with a photo)

And, if specialists and those who simply use this social network as a portfolio can live without it, then the business by this step will limit its opportunities on Instagram and reduce efficiency.

Register an account

The length of the profile header text is up to 150 characters without spaces. This is enough to place only a concentrate of information about us. By doing this, save each character.

The layout consists of:

Quick styling tips:

1. See what has been done in the design of the best competitors. Borrow good ideas.
2. Key Benefits and Appeal - A Good Basis for a Selling Description
3. Use emoji for accents - it's okay
4. If you enter in the name field "primary key"- this will bring additional users from the search
5. Specify communication methods "messengers, direct"

Examples of a logical and correct description of a business profile on Instagram.

Consider a useful auxiliary service for advanced business registration on Instagram -
It is used to create a mini-menu from an active link without redirecting to an external source.

Promo code - dekrass1 will give 7 days of full functionality for the entire service.
Apply on the page with tariffs under the description, in the place where there is a checkmark, you do not need to pay anything. Will work right away.

There is a whole set of integrations inside: with Yandex Metrica, CRM, email services and email marketing.
The premium plan has features for an online store with cards and full payment processing.

Make a content plan

This is a sequential scheme for creating new publications, presented in the form of a table.
Inside it: genres, formats, description of future records, ideas, goals - and other data.

Convenient forms - google spreadsheets or ixel document.
Compiled based on the chosen business promotion strategy

It can be tough - 1-2 materials per day.
Or soft - 2 times a week.

But he needs to exist.
Without some planning guidelines, doing business on Instagram is difficult.

Filling out this document, as well as its further use, is a complex, painful and individual process, it should not cause discomfort for the performer and put pressure on him. Do a planning session that is comfortable.

Do not get carried away with the diversity of content and suck ideas out of your finger. Only original and live content related to your activity. The collective farm is enough.

Conditionally, if you do not have the resources for a brilliant photographer and copywriter, pump up a little personal aesthetics and be able to at least decently lay out goods or convey the value of services.

You can:

• make your own unique;
• find dozens of templates on the Internet;
• or use mine.

Set up content production

The most difficult point. Instagram is a visual network, so the external qualities of content for the audience come first. Underestimating the importance of this is one of the major blunders of commerce. Then there is copywriting.

Fact of the day: auto-posting records through services reduces nervous tension and prolongs the life of a specialist.

The best scheduling tool

Systems: mailer, mass follower and autoresponder.

• The first smart thing is a customized direct autoresponder for new and active subscribers
• The second one is a mailing bot, which we can hook both our own and not only the subscriber base with direct offers.
• Well, and the third one, mass following on the hot activities of competitors, which replaced the outdated subscription on the collected bases.

The mass following and mass liking scheme is suitable for attracting an initial audience. It is worth remembering that this is a gray method of promotion, it is not approved by the social network. Initial use is justified as a necessary evil to grow the firm's client base.

The main functions of the service:

Attracting a new audience;
- starting a dialogue with new subscribers (here the first important touch and the provision of the initial offer may happen);
- distribution of scripts to subscribers (for example, active ones);
- formation of a base for direct mailings

Bring an audience

Do not cheat, do not spam, namely, bring voluntary "eyes".

It’s not enough to have a beautiful design and conduct a business for buyers to appear through Instagram.
Investing in traffic and calculating the margin of advertising channels is normal and should be kept in mind.

For free

A competent selection of hashtags will give a small influx of live subscribers in some segments, but you should not count on it as the main channel.

Remember the appropriateness of their use.

And yes, people are looking for them.

super budget

Average investment

Expensive and efficient

Stimulate the audience

The referred subscribers can be retained and “warm up” before the target action is completed for some time.

Building trust and stimulation also decides the planning and posting of content, but I made separate points.

• Ask questions from the audience and get feedback (and additional growth in the smart feed)
• Make mini promotions to encourage users to make a decision.
• Create a long-term involving special project.
• Launch a live broadcast to close questions of doubters, people trust real faces and experts more than logos (especially if you are not Nike or Apple)

Without additional work to increase feedback from publications, there will be no correction in the content strategy and business growth on Instagram.

Analyze the situation and implement new

Start with yourself.

With the volume of incoming messages, sales and comments - everything is clear.

Additionally, evaluate monthly engagement rates (ER - engagement rate) - should be from 2-3% to a good 5-6%.
The correct calculation is as follows: divide all activity indicators (likes, comments, saves) by the total number of audience, and then multiply by 100%

LiveDUNE helps in the analysis - an analytical service for assessing the dynamics of profile development

And watch out for tough competitors.

4.1 (82.86%) 7 votes

More than 500 million people use Instagram every day, and more than five million businesses use Instagram for Business to visually tell their stories, connect with their fans, and build a brand.

People new to Instagram may be intimidated by the need to stand out from such a large crowd. But getting started with Instagram is a lot easier than it looks.

How to use Instagram for business

This article covers the basics of using Instagram for business, from creating an account, setting up a profile, styling a page, and posting photos or stories, to more advanced things like Instagram analytics and using tools to increase your following.

1. Set up your account and profile

The Instagram app can be downloaded from the App Store, Google Play Store, or Microsoft Store. When creating an Instagram account, the app guides the user through a few basic setup steps. Two things need to be taken into account:

Profile photo

It will be displayed as a circle. When using your business logo, make sure it stays in the center of the image. Also, the avatar will look relatively small in the app, so don't use text and try to make it more visible instead.

Profile information

The application will not ask you to fill in profile information, but it will be useful to do so. To do this, you need to go to your profile in the application and click on “Edit profile”. It will be possible to fill in two fields: website and information about yourself.

You can also change your username here (i.e. @username).


Ready! Instagram account set up!

2. Post photos or videos

To do this, you just need to click the “+” icon at the bottom of the screen. Instagram will show new photos in the user's photo library. You can also take a new photo or shoot a video by clicking on “Photo” or “Video”, respectively.

A few hints:

• If you select a photo from your library, you can upload the photo as a portrait or landscape. To do this, select a photo and click on the icon with two arrows in the lower left corner of the preview. You can then move and zoom in on the photo to customize it to your liking.
• Up to 10 photos and videos can be uploaded to one Instagram post. You need to click on the icon with two overlapping squares in the lower right corner of the preview and select a photo or video.
• When shooting a new video, you need to press and hold the record button to record the video. If you want to shoot several different things, you can release the button, point the camera at something else, and press and hold the button again to continue recording.

Once the material for the post is selected, you can apply a filter or edit its orientation, brightness, contrast, and more. When everything is ready, you need to click “Next” to fill in the details of the post.

One of the most successful methods for growing an Instagram account is to post regularly. After studying 55 brands on Instagram, Union Metrics found that some brands lost followers when they stopped posting on a regular basis.

3. Post Instagram Stories

More than 250 million people post stories to Instagram every day. Instagram stories are a new content format. These are photos and videos that disappear after 24 hours. Verified accounts can add a link to their stories to direct people to your site.

Unlike regular posts, stories don't appear in the profile gallery or follower feed. They are hidden behind a profile photo on a separate feed at the top of the app.


To send a story, you need to swipe the Instagram feed to the right. The app will enter camera mode, where you can take a photo or video, or upload one that has been taken within the past 24 hours. Once a photo is taken or selected, you can add stickers (including hash tag and location tag stickers), drag and drop and add text.

10 Different Ways to Use Instagram Stories:

It would be great to subscribe to your customers. Although they can be quite difficult to find, there are some ways:

When people follow your Instagram profile, you will receive a notification. It's worth checking out their profiles and following them as well.

5. Comment on posts

In social networks, not only publications are important, but also engagement. To comment on a post, you need to click on the cloud icon below the photo or video. You can either leave a new comment or reply to another comment.


When followers comment on photos, such as leaving comments or asking questions, you need to respond to them as soon as possible to show that you care.

After surveying more than 1,000 people, Sprout Social found that 70% of the people surveyed were more likely to use a product or service from a brand that interacts with them on social media. If a brand doesn't respond, 30% of them will go to a competitor.

Communication with subscribers helps to build your brand, as well as turn them into customers, and customers into loyal customers.

6. Turn your account into a business profile

This is recommended for everyone who uses Instagram for business or their company. A business profile allows you to add additional business information and promote your posts. More importantly, there is analytics for the account.

All you need to turn your profile into a business profile is a Facebook page. Here's how to do it:

7. Use free analytics

Instagram Insights is a free analytics tool for Instagram accounts with a business profile. It provides a wealth of data that you can use to measure and improve your Instagram marketing.

To access Instagram Insights, you need to go to your profile and click on the chart icon.

How you can use data in Instagram Insights:

• See how your key metrics, such as subscriber growth, have evolved over the past seven days
• Find out when readers are most active to find the best times to post
• Find out which posts and stories are most effective
• Find out the demographics of your subscribers

8. Use additional tools

Finally, if you're in the mood to experiment, it's time to learn about some Instagram tools that will help you create better content, save time, and post consistently. A few tools to get you started:

• Photo Editor by Aviary - for photo editing (web and mobile app)
• Display Purpose - for finding the best hash tags to use (web app)
• Adobe Spark - for creating amazing Instagram stories (web and mobile app)
• Buffer for Instagram - for consistent posting (web and mobile app)

Conclusions on how to use Instagram for business:

1. Create and set up a profile
2. Post photos or videos
3. Post Instagram Stories
4. Subscribe to other profiles

Last year, Instagram became a real force to be reckoned with by the world's cutting edge marketers.

Since January, more than 100 million active users have registered on this social platform. At the moment, the “population density” of Instagrammers is 400 million people, of which 75 million go online every day. Making money on Instagram has turned from a theoretical possibility into a practical reality.

Brands dedicate a significant share of their budget to page promotion. Marketers are feverishly mastering ways to make money on Instagram and developing new strategies for promoting accounts.

Naturally, in the difficult business of making a profit, it is important to develop a client base. I will not dwell on the stages of creating a page and ways to increase the number of subscribers (especially since we are talking about this). Let's talk about the different income earning options within Instagram.

1. Selling your services and products

This tactic is perhaps considered the best way to make money on Instagram. Here, in order to fully understand the mechanism for obtaining a stable income, it is necessary to separately consider the sale of services and the sale of goods of own production.

So, selling services is more about advertising their quality. Photographers post examples of their work on their profile. Lawyers and psychologists give direct advice and post photos of satisfied clients complete with laudatory reviews. With hairdressers and beauty salons, the situation is similar.

Handmade lovers are engaged in the sale of goods of their own manufacture. Artists, designers, seamstresses, manufacturers of exclusive jewelry. A visual demonstration of a product has always been highly valued among consumers. It is also beneficial to hold promotions for subscribers, this encourages users to follow.

2. Sale of other people's services and goods

Earnings on Instagram by selling other people's services and goods can be divided into two categories. The first includes online stores that buy things, cosmetics and the like from wholesalers, and then sell them one by one in the open spaces of the network. Each post is a photo of the product with a detailed description and a specific price.

The second category includes businessmen who prefer to work through affiliate programs. They find brand accounts, negotiate commissions with page administrators, and place active links to products.

3. Sponsorship agreement

An ideal solution for narrow-profile professionals who are thinking about how to make money through Instagram. For example, if you are a professional musician, you find the contacts of a company that sells or manufactures equipment. You contact representatives, conclude an agreement for the provision of free long-term use, for example, guitars and amps.

In return, you create original content with the product (short videos, colorful photos). The philanthropist has the right to use these materials on his own resources. I ask you not to confuse the sponsorship agreement with banal advertising, which will be discussed further.

4. Selling photos

Selling photos is the easiest and most obvious way to make money on Instagram, because this platform was originally conceived for showing images. If you are a professional photographer or an amateur with advanced skills, then God himself ordered to use your talents in the financial field.

Accounts of brands and bloggers are in dire need of quality content. Hurry up to occupy a profitable niche while it is still free. Photos from Instagram are quite realistic to sell outside the walls of your native social network. On sites such as Twenty20 and Foap, they offer from $10 for a good photo.

5. Promotion of other people's accounts

Administration and attraction of new subscribers is in unprecedented demand. Almost all progressive companies go to social networks. Often a manager starts from scratch. He creates and designs the page in accordance with the requirements of the client, based on the specifics of the product.

He then writes out the marketing strategy and regularly injects fresh content. The manager's duties may include establishing contacts with "useful" users and conducting advertising campaigns.

6. Thematic publics

In domestic open spaces, the creation of thematic publics is still too early to consider a full-fledged way to make a profit. However, in the near future, earnings through Instagram through specific “clubs of interest” will increase momentum.

In simple words, the essence of the method is to register an entertainment account. 90% of the content is aimed at satisfying the information needs of subscribers, and only 10% is reserved for sources of income.

For example, you are a fan of comics and create a page for geeks. Each post tells news from the world of graphic literature and cinema. Your potential customers will be loot producers, cinemas, publishing houses. However, the main goal of the public remains to provide subscribers with interesting information.

7. Advertising

At the moment, the most common earnings on advertising on Instagram. Bloggers with a large number of followers easily promote products. One has only to post a photo with a tube of cream and prescribe the merits of the product, as a good amount will drop into your account.

Unlike a sponsorship agreement, you are not required to create unique or interesting content. It is quite enough to mention the brand under a banal selfie. Payment for advertising directly depends on your popularity. For me, the unattainable ideal is Kylie Jenner. The girl asks up to 400 thousand dollars for the post.

8. Likes and subscriptions

Putting likes and subscribing does not make too much money on Instagram, but it is enough for a bun with butter. Assiduous businessmen, burdened with a supply of free time, enter into contracts with marketing firms. At the request of the employer, they selflessly press hearts under the photographs. The services of professional likers are in demand at the initial stages of account promotion.

9. Selling an account

And finally, I decided to include a clause on the sale of turnkey pages. If you have a promoted account with a certain number of followers, then you can sell it to interested parties. The price directly depends on the number of followers. Often the cost ranges from 2,000 to 35,000 rubles.

Don't waste your time, start making money on Instagram today!

Instagram is a platform that brings together more than 300 million people every day who want to share their photos, videos and stories. And as Instagram has been growing more and more actively in recent years, many businessmen and marketers are asking an important question:

How can we use Instagram for business?

• Creating a "killer" profile on Instagram;
• The importance of setting goals correctly and defining a clear strategy on Instagram;
• Placing high-quality content on an ongoing basis;
• Secrets that will help you build an extensive subscriber base.

Here we go?

4 tips to unlock the potential of your Instagram profile

1. Make your "biography" as interesting as possible

Forming an opinion about your brand can take as little as two tenths of a second. This means it's incredibly important to make a good first impression with your profile content and bio.

Your bio should be written with love, as it's often the first thing people notice when they click on someone's profile. It will play an important role in the decision of those who have just come to you. It can encourage a user to follow you, scroll through content, or go to your site.

A good Instagram bio should:

• Tell something about you/your brand and what you do;
• Be directed to your target audience;
• Relevant to the overall theme of the brand.

An Instagram bio is the face of your blog or business account, take the time to be specific about yourself, your occupation/hobbies/professional activities, or the services you offer. The potential reader will not waste time to find out what you do. Everything should be accessible and fully described, and thus it is your target audience that will subscribe to you, and not “something from the forest”, which will hang dead weight and not bring any benefit. Create a beautiful stylish logo, a good competent description, put a link to the site, stick to the same style in posts, control the quality of the content, and you are guaranteed success.

2. Post a link

The only place on Instagram where you can leave a link is the bio. This is an extremely valuable "property" for business strategy.

Here are some working link options:

• Most Instagram users use the link at the top to drive traffic to their site's homepage;
• For other users, the link on Instagram leads to special landing pages or their individual parts;
• Many brands update links from time to time to drive traffic to their new content.

3. Create an Instagram Business Profile

Alexander Popov, marketing director of "SocialKit":

Create an Instagram Business Profile is the new feature on Instagram that everyone has been waiting for years. You get access to statistics (albeit not as powerful as Vkontakte), giving you an understanding of which audience has subscribed to you. This data will expand your opportunities in terms of offering your product. And also the “Contact” button will appear in the profile, by clicking on which, a person will be able to send you a letter to the mail or a message to the phone. This greatly increases the conversion, giving users the opportunity to quickly find out the information they need.

Instagram recently announced various business tools designed to help businesses better understand their followers and grow their business with the service.

When you convert your account to a business profile, you can add additional information to it. For example, your phone number, email address, and your company's physical address.

4. Use a recognizable picture as your main profile picture

When it comes to choosing a profile photo, you need to find one that people instantly recognize when they log into Instagram. In a business account, you can place:

• Logo;
• Logomark (logo without signatures);
• Symbol.

There is no right or wrong choice in this business, you should not limit yourself to one of these or any other options. However, it is still worth thinking about what will help people to distinguish your brand from others as quickly as possible.

7 best practices for business on Instagram

5. Set clear goals for yourself

When using any marketing channel, it is important to have goals in front of you, the achievement of which is a priority for you. If you are going to invest your time and money in Instagram for business, ask yourself, “What do I want to achieve?”

Here are a few common goals that people, brands, and businesses typically choose to use for their Instagram account strategy:

Setting these goals ahead of time helps you decide on the types of content you publish on your site and how to measure its popularity.

6. Pay attention to the color palette

The owners of some of the most successful Instagram accounts tend to use a carefully chosen color palette for their photos, creating a distinct style and personality with them. An example is an account Not on the Highstreet, whose owner tends to use soft colors and light backgrounds for his photos:

Think about your brand colors and visual style of the company and imagine how they can be implemented on Instagram. Try to make sure that the content of your Instagram profile is harmoniously intertwined with the overall brand aesthetic and its corporate colors.

7. Pay Attention to Your Font Choice

The popularity of text overlays and captions on photos and videos on Instagram has skyrocketed over the last year or so. With this feature, people add subtitles to videos so that a person can catch the desired message, even if they are muted. In case text plays an important role in your profile content, you need to think about the font you will be using, as well as its aesthetic and form relationship with the font on your website or other marketing materials.

Sean McCabe ( @seanwes). He tends to use the same font for all of his posts, making them instantly recognizable.

8. Make the Most of Your Signatures

A caption is a chance to improve the content of a post, and many brands try to make the most of it. Some choose to use captions for posting, story sharing, and microblogging. Others add a short, inspiring headline to the caption. At the same time, others leave questions in the signatures to users, encouraging them to write their answers in the comments. The possibilities of this attribute are endless.

Useful information: the caption on Instagram is limited to 2200 characters, after which it is truncated with an ellipsis.

9. Post Consistently

Posting consistency and frequency will help your audience know when to expect new content from you. Maintaining a specific (overt or covert) schedule ensures you get the most engagement with your audience without periods of stagnation and lack of updates. Any Instagram strategy for business needs to be clear on how often content is updated to ensure a consistent number of views and visitors.

A study by Union Metrics found that the majority of brands post on Instagram on a daily basis. In fact, the average was 1.5 posts per day. The study also showed - and this is really interesting - that there is no connection between an increase in the frequency of posts and a decrease in engagement. That is, brands that posted more than twice a day did not see any negative effects.

10. Analyze Your Most Successful Posts

It's important to keep track of what's working and what's not working on Instagram, and one of the best ways to do this is to dig into Instagram analytics and check the following metrics:

• Which posts get the most likes?
• How the number of posts you publish can affect reader engagement;
• The most commented content on your profile.

Instagram offers analytics in its business tools, and it can be extremely useful for following trends and trends.

11. Reply to comments on your posts

You need to pay attention to and respond to the activity of the audience in order to encourage positive statements about your brand and attract new supporters. Interestingly, a study by the Internet Advertising Bureau found that 90% of users are willing to recommend a brand to others after interacting with it on social media.

4 Experiments That Can Grow Your Instagram Account Fast

12. Repost posts from Instagram to Facebook

A Buzzsumo study based on more than 1 billion posts from 3 million pages across brands found that Facebook images posted via Instagram had higher reader engagement than images posted straight to Facebook:

13. Attractive and "impacting" hashtags

Hashtags play an important role in our lives: they help classify content on various social media platforms. Hashtags allow Instagram users to find interesting posts and accounts. According to Track Maven research, posts with more than 11 hashtags have much higher engagement.

Bonus Tip: Try to create a specific hashtag associated with the brand.

In the case of Buffer Social, their marketing strategy is to constantly post quality content that aims to build the uniqueness of the Buffer brand while at the same time engaging with the audience in person. As Buffer believes, one-on-one interaction has tremendous power.

It was with this strategy in mind that the hashtag was created, which allows the community to tell stories about a personal or professional passion. The company also regularly uses this special hashtag to share stories about the team, repost interesting posts from subscribers, etc.

14. Turn on the display of faces in your messages to increase the level of interaction

And more research! Georgia Tech looked at 1.1 million random photos on Instagram and came up with an interesting pattern - photos with faces got:

• 32% more likes;
• 38% more comments.

That's it.

15. Experiment with Instagram Ads

Over the past year, Instagram has been actively working with various brands to optimize their advertising platform, and the results of this work seem to be impressive. Among the more than 400 campaigns participating in the Nielsen Brand Effect study, ad recall from sponsored messages was 2.8 times higher than the Nielsen average for online advertising.

With a variety of ad formats, a carousel of photo and video ads that allow brands to tell their inspiring story, Instagram is a great place to experiment with paid ads.

18. Timely and Informative Content

Do you have something interesting, trendy? Maybe a special holiday? National Pizza Day? Promote it! To stir up the interest of the audience, you can join the discussion of an unusual post you created that is related to the brand and its history. When it comes to trending items, it's important to think about how your story relates to both the trend and the brand. And whether entering into a discussion is a successful strategic maneuver.

21. Try publishing Stories in association with other brands

A social media co-op is a collaboration where you and another Instagram user or brand appear on each other's profile and share content in Stories. A co-op works essentially the same way as a guest post on your blog or an interesting guest joining your podcast.

Buffer teamed up with brands such as TrackMaven and BryanFanzo as an experiment, as part of the collaboration, they shared Stories content with each other and shared it on their pages:

Such partnerships work great when quality content is supplied by both parties and there is genuine interest in each other's audience. For example, if you're a furniture company, you could enter an Instagram co-op with a real estate company and teach readers how to create the perfect bedroom layout. At the same time, a real estate company can use your Instagram Stories to give advice about buying and selling real estate, its furnishing, etc.

22. Experiment with zoom

Instagram users can use the "pinch" to stretch and reduce the display area of ​​a photo or video. When you pinch an image or video, it expands in the lightbox area and the part you want is shown in full screen.

This tool opens up a lot of fun possibilities for posting content on Instagram. Here's an example of how Icelandic brand Reyka Vodka uses zoom to highlight some famous sights of your country :

23. Repost content from other accounts

Although reposting is not an official feature of the Instagram app and website, many users and brands are finding ways to repost. It can be an incredibly effective way to increase your Instagram followers.

A great example of good reposting in action is GoPro. GoPro is a brand built on user-generated content. Their Instagram feed regularly features posts from members of the community and showcases the amazing and beautiful images you can get with a GoPro:

24. Try Boomerang

Boomerang (boomerang) is an Instagram service that takes a series of photos and creates something like GIF files. However, there is one rather important difference between GIF and boomerang. GIF loops the video. Boomerang, on the other hand, plays the video to the end, then in reverse order, then forward again and so on endlessly until your phone / tablet is completely discharged.

25. Share "backstage"

Instagram is the perfect place to showcase the “human” side of your business, organizing a virtual backstage trip. Instagram will give your users an exclusive opportunity to look into the life of your company and feel like part of the brand.

26. Present your products/services creatively

Instagram provides you with an amazing platform to showcase your product or service with imagination and creativity. Creativity is Oreo's forte, with almost every Instagram post featuring one of their products, yet every profile photo and video looks so compelling and unique:

When it comes to Instagram for business again, try to think about how you can highlight your brand through the content on your profile. A few proven ways include:

It will take a lot of effort to bring all or at least some of the points to life, but it's worth it. Driving traffic is an important part of any online business. An effective way to attract customers is to buy posts in popular and promoted accounts. Our main growth comes from such posts.

Mass following and mass liking are also great ways, and they are in high demand for a reason. They allow you to constantly interact with customers and grow your audience.

But sometimes gaining 100 or 200 subscribers a day doesn't give any positive result if you don't start working with them right away. They unsubscribe very quickly. You need to be interested in visitors, write to them in direct, involve them in content, etc.

During the development of a new functionality for sending personalized messages to direct through Instaplus, we realized that this is an almost untouched market with untapped potential. And we are very glad that we have helped and will help to increase sales many times by automating communication with subscribers. We also measured responses to our direct messages, and they were as high as 80 percent!

And yes - I would also like to note that in our experience, the involvement in video content is now much higher than in photos. Instagram is constantly inventing and introducing something new specifically for video, so you can and should experiment with it.

I wish you all good progress!

Finally

I would like to hear, or rather, see your thoughts in the comments about using Instagram for business. What are your top tips for growing your Instagram business strategy?