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Aria of beauty: corporate identity for an elite salon. Development of corporate identity and logo for a beauty studio (salon) Elite beauty salon corporate identity

Branding of the beauty salon "Philosophy of Style"

"Philosophy of Style" is a beauty and style studio in the center of Moscow for modern business people living in the rhythm of the metropolis. The brand was designed with the expectation of creating express studios located in high-class business centers or near office buildings of a similar level. That is why the copywriters of the branding agency put in the brand name a sense of a highly professional approach, but with an acceptable price positioning. At the same time, the important requirement for the development of the name was the clarity of the content of services for consumers, as well as its law enforcement. The task was implemented taking into account these requirements, and the selected Brand Name was registered as a trademark.

To create a favorable brand image, a logo was developed in the style of a modern, refined monogram, reflecting high standards of service quality. To ensure a holistic perception of the brand by consumers, a set of marketing activities was carried out aimed at developing a full-fledged corporate identity beauty salon. This guide has included detailed description standards for the design of key advertising and POS materials, as well as for the design of all brand attributes. The brand book of the beauty salon describes all the possibilities of using the logo, corporate fonts and additional graphics. The purpose of this guide is to develop uniform standards for the design of all visual components of the brand in a single style to ensure the growth of consumer loyalty and brand awareness.

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The corporate identity of a beauty salon is largely based on the comfort that it creates for the consumer and the quality of service that the company is ready to offer. Beauty salons provide full image services, including not only haircuts and styling, but also a number of other procedures for the face and body. The client has inflated expectations for an establishment with a loud name “beauty salon”, and in order to attract and retain an audience, these expectations must be met. One logo and a big name is not enough to achieve this goal.

The development of a corporate identity in Moscow is carried out in accordance with the characteristics of the target audience: income, preferences, tastes, and a portrait of the audience. Such benefits as recognition, identification, economic benefits, investments in the future come to the fore. Branding allows you to reduce advertising costs, since the name will work for itself.

For the consumer, a beauty salon is not just a place where you can get a quality service, it is a kind of club for a pleasant pastime. This opens up additional opportunities in the implementation of corporate identity - free coffee in a branded cup, a souvenir, gift Certificate, discount card, postcard, etc. The service must remain personalized and the client feel unique and welcome.

An example of our work

What is included in the work?

Our experts will provide a "end-to-end" service to create a corporate identity:

naming
beauty salon logo;
Creation standard set corporate identity (business cards, letterheads, folders, envelopes);
discount and club cards;
price lists;
signage and outdoor decoration;
interior design with 3D visualization;
advertising printing;
gift souvenirs;
beauty salon brand book, etc.

The range of DIALZ services includes pre-project research, analysis of consumer preferences, formation of an advertising campaign strategy, development and creation of a brand book in Moscow and implementation of the concept at the facility (if necessary).

Creating a brand for a beauty salon is a service that can be ordered from Yudu performers. Each master who places an offer of his services on this platform has a proven level of professionalism, therefore, in cooperation with him, the client will receive a guaranteed high result.

Beauty salon brand development

Beauty salons today are perhaps the most demanded segment of the services market. Regardless of the economic situation in the country, people have not stopped visiting salons and will continue to do so. Due to the high competition in this environment, it is becoming more and more difficult to bring a new beauty salon to the market. That is why the first thing to think about is the development of a strong brand that will become a guarantee of quality service in a beauty salon and will cause only positive impressions from potential customers.

What does creating a brand for a beauty salon involve? A brand for a beauty salon is a kind of positive message for a certain audience, so it must be elegant, luxurious and solid at the same time. Creation and development professional brand that meets these requirements includes several stages:

Naming (it is necessary to create a name for the brand, which will be inciting and motivational)
Creation of a bright slogan (conscript orientation)
Development of a strong brand image for a beauty salon
The need to develop a stylish logo that will be remembered by potential customers for a long time

The steps listed above are not the whole set of activities required to create a successful beauty salon brand. Deeper work in this field of activity is carried out by professionals, based on the requirements and wishes of customers.

How to order a strong brand for a beauty salon?

It is most expedient to order a new successful brand for a beauty salon from professionals or freelancers who have the necessary skills in this area, and also have a portfolio that confirms the high class and level of skill. You can find these experts:

IN specialized companies, whose staff includes brand developers providing similar services
From freelancers who place offers of their services on special exchanges at a low price (in this case, the brand creator may not have the necessary work skills)
Yudu performers, who also work as freelancers, but at the same time guarantee timely and high-quality completion of the task inexpensively and regardless of its complexity

Using the third option, the customer will receive economic benefits, as well as a number of other advantages.

Benefits of cooperation with YouDo performers

Turning to Yudu performers who offer such a service as developing a brand for a beauty salon, each customer who has placed an order has the right to count on:

Prompt and high-quality execution of branding work for a beauty salon
Deep research of the market and the competitive environment to obtain the most reliable data
Development of a bright, strong beauty salon brand that will be a positive message for the target audience
Significant savings in material resources, since Yudu performers set adequate prices for their services

You can order the development of a brand for a beauty salon from Yudu performers inexpensively, since the cost of this type of work is determined by the complexity of the task.

Each institution, one way or another, seeks to increase sales, and competition forces them to take some action. The owner of a beautiful business needs to focus on what would give the institution originality and originality. It is for this that the corporate identity of the beauty salon is created.

So, you have to develop a corporate identity for a beauty salon.

What does it mean? First of all, you need to figure out what elements it consists of.

Trademark- the central element of corporate identity. Incidentally, the concept trademark not really appropriate in this case.

A trademark is a registered figurative, verbal, three-dimensional, sound designation, or a combination thereof, which is used to identify a specific product. Only the owner of the trademark can use it.

A corporate identity for a beauty salon cannot be created without a trademark. This item has the following functions:

facilitating the perception of differences or creating differences;
assigning a name to a product/company;
facilitating product/company identification;
facilitating the memorization of the product / company;
indication of the origin of the goods / company;
communication of information about the product/company;
stimulation consumer demand;
guarantee symbol.

Corporate type inscription (logo). The logo is the original style or abbreviated name of the institution / product, reflecting the corporate identity. The logo has 4-7 letters. Like any other normal identifier, the logo is distinguished by its uniqueness. By the way, a mark cannot be registered if it is not unique. If the font inscription turned out well, then the corporate identity of the beauty salon will attract a large number of customers.

Brand block is a traditional, often mentioned combination of several elements that form the corporate identity of a beauty salon. This is a pictorial trademark or logo. The corporate block, as a rule, is supplemented with the full official name of the company, postal and bank details, and the corporate slogan.

Corporate slogan (slogan) is the original slogan that the firm constantly uses. By the way, sometimes the slogan is registered as a trademark. The corporate identity of a beauty salon becomes special if the institution has not only its own logo, trademark, etc., but also a well-remembered, original motto.

Slogans are a reflection of the basic principles and priorities of the organization. For example, Philips: "Let's change lives for the better!".

Sometimes the slogan is based on customer care. For example, Johnson & Johnson: "We care about you and your health!". When developing a corporate identity for a beauty salon, you need to pay attention to creating a creative slogan.

Sometimes slogans emphasize one of the exceptional qualities of the company. For example, Rank Xerox: "We taught the world to copy!". Also, the motto of the company can emphasize its achievements and authority. For example, Sony: "This is Sony!".

Corporate color. The development of a corporate identity for a beauty salon involves the mandatory definition of a color with which the establishment will be associated. Thanks to this important element, the salon becomes more attractive to customers. Some products and services have secured certain colors that evoke vivid associations among buyers. For example, McDonalds uses yellow and red as its corporate colors, while Kodak uses gold and yellow. When developing a corporate identity for a beauty salon, you need to take into account psychological features color perception of men and women.

If the trademark is properly registered, then the corporate identity of the beauty salon, including its colors, will have legal protection. It is important to understand that the trademark will be protected only in this color version. If it is registered as a black and white version, then legal protection will extend to its reproduction in any colors. Of course, when developing a corporate identity for a beauty salon, you need to take into account such nuances.

Corporate font set allows you to focus on various features brand, makes the corporate identity of the beauty salon more memorable and original.

Corporate Hero Introduction is an important part of corporate identity development. The created character is a permanent and stable representative of the company. The hero is endowed with the features with which the institution will be associated. For example, Kviki the rabbit makes children happy, makes them laugh and has fun with them. Clown Ronald McDonald creates a sense of celebration. If you create such a character, then the corporate identity of the beauty salon will be very different from most competitors.

Permanent communicator- real face. The firm chooses a specific person who becomes an intermediary between the organization and the consumer of the product. Thanks to this, the corporate identity of the beauty salon inspires confidence among consumers.

Branded clothing. The corporate identity of the beauty salon should also cover the clothes of the staff. Some items of clothing will signal that a person is an employee of this institution.

Some American firms have created special codes that define the clothes that can be worn. They are based on elegance, conservatism and a sense of proportion. By the way, elegance is an international concept. The corporate identity of a beauty salon may involve a certain form of clothing for the establishment's specialists and attendants.

The introduction of the principles of corporate culture should be carried out with great care. Do not violate the individuality of employees, their characteristics. The desire to dress every specialist in a strict uniform can turn into a failure, because. productivity is likely to drop significantly. Therefore, when developing a corporate identity for a beauty salon, it is necessary to adequately assess whether some of its elements are appropriate in this institution.

Other proprietary constants. This includes hymns, legends, banners, etc. Some of these elements have a significant impact on the corporate identity of a beauty salon. Sometimes a company has an emblem that is not a trademark, but is constantly used and causes certain associations among consumers.

We are also talking about branded design features. For example, the BMW grille is distinguished by its consistency, despite the fact that the appearance of cars changes.

The corporate identity of a beauty salon includes many elements. His creation is by no means simple task. We recommend contacting specialists if you want the corporate identity of the beauty salon to be exclusive.

Dress code in a beauty salon: how to introduce and convince staff

What gives a corporate identity to a beauty salon

Recognition. No one doubts that advertising is the engine of trade. But, if there is no corporate identity for a beauty salon, then the effectiveness of advertising campaigns is significantly reduced. Thanks to the symbolism, advertising messages are combined and have the desired effect on the consumer. The corporate identity of the beauty salon is also created with the help of signboards, advertising printing, outdoor advertising. All this ensures the recognition of the institution.

Identification. IN modern conditions it is not so easy to make a name for yourself in the market, but to arouse the interest of customers is even more difficult. The corporate identity of the beauty salon allows you to solve this problem. If you choose bright and memorable symbols and regularly interact with consumers, then the result will not have to wait so long. Over time, the salon will begin to recognize, distinguish it from similar establishments. As you understand, the development of a corporate identity for a beauty salon is something worth spending your time on.

Investment in the future. Advertising campaigns require a lot of investment. But the corporate identity of a beauty salon is a kind of "insurance" that you will need if for some reason a period of calm comes. Consumers who already know about your establishment and are confident in the quality of service are invaluable capital earned through the creation of corporate identity. Even Advertising activity will be discontinued for a while, these customers will remain with you.

Economic benefit. Because of which advertising campaign not always effective The reason may be that the addressee was chosen incorrectly, that the wrong communication channel was preferred, etc. The corporate identity of a beauty salon, as a rule, is developed taking into account the results of marketing research. Thanks to this, the target audience and its characteristics are determined. If you know your client thoroughly, that is, understand what he wants, what he will react to, and what he ignores, then you can significantly reduce advertising costs.

Equipment of beauty salons: from a standard set to a luxury class

Beauty salon corporate identity: examples with photos

Corporate identity of a beauty salon for men: features and chips

For a long time it was believed that only women were clients of beauty salons. However, establishments for men are no less popular, and such a business is also developing rapidly. The corporate identity of a beauty salon for men has its own characteristics.

The corporate identity of a beauty salon determines its success. The target audience that the institution focuses on must be taken into account when creating it. For example, if your clients are young people who want to experiment with their appearance, then the corporate identity of a beauty salon should meet their needs. It is advisable to offer guests of the institution such services as a creative haircut, piercing, depilation. If we are talking about a respectable businessman, then he will like the rejuvenating procedure, cutting his mustache. Of course, the format of the institution completely determines the corporate identity of the beauty salon.

Ways to influence the female audience will not work with men. When developing a corporate identity for a beauty salon, you need to take into account that the gender perception of colors, texts, and images has its own characteristics.

Of course, women's and men's beauty salons will differ in symbolism and color scheme. An exception is a creative institution designed for young people and girls. In this case, the corporate identity of the beauty salon may contain bright colors. Interior design also matters. Both men and women love comfort. The fair sex will appreciate the small details in the interior, and the strong half of humanity will pay attention to the situation as a whole. As you understand, in order to develop a corporate identity for a beauty salon, it is necessary to take into account numerous nuances.

A woman tends to make spontaneous decisions. Commercials on TV, the corporate identity of a beauty salon, a leaflet received from a promoter can attract her. A man likes to make informed decisions. He, as a rule, makes inquiries about this or that institution before visiting it. It is extremely important to create men's salon"club" atmosphere, about which men will tell their friends and buddies. Then the corporate identity of a beauty salon for men will attract even more customers.

What are the carriers of corporate identity for a beauty salon

business card;
folder, letterhead, seal;
catalogue, booklet, flyer;
price-list;
a uniform;
corporate textiles;
outdoor advertising;
souvenir goods;
discount, club card.

Corporate identity development: two options

1. Both freelancers and full-time employees of the establishment can develop a corporate identity for a beauty salon. This will require a team of three people:

designer photographer;
marketing analyst;
programmer.

The working group is formed and divided into several mini-groups. Thanks to this, the corporate identity of the beauty salon is created faster and better.

It will take 2-4 weeks to develop a corporate identity for a beauty salon. When entrusting the work to freelancers, remember that they may not be the most responsible people, they may end up with an advance payment, or simply do something completely different from what you asked for.

2. Representatives of an art studio can also develop a corporate identity for a beauty salon. Their services include the following:

marketing research;
SWOT analysis;
naming;
logo design;
corporate set of fonts;
choice of corporate colors;
creation of polygraphy;
uniform design;
interior design;
professional photography;
creation of an advertising slogan, text;
creation of illustrations for promotional products;
Creation electronic presentations;
trademark registration.

Corporate identity and interior of a beauty salon, where SNIPs dictate their own rules

Space and style

In the room you will need to arrange everything necessary for the functioning of the salon. The owner will have to deal with the equipment of the hall, reception, dressing room, common rooms, treatment rooms, utility rooms, pantry, staff rest rooms, bathrooms.

When organizing the space, it is necessary to take into account not only the norms of sanitary and epidemiological supervision, but also the specialization and orientation of the salon. For example, an institution may have a hairdressing, cosmetic or manicure and pedicure bias. If this is the case, then it is important to allocate the best part of the premises specifically for those services on which the concept and corporate identity of the beauty salon are based.

As a rule, the salon has open and closed areas. The following areas are considered open: reception, waiting area, manicure area, hairdressing room, and closed - SPA, massage, beauty parlor, staff quarters. The corporate style of a beauty salon should be a unifying element for all these premises.

Of course, first of all, a designer who develops a corporate identity for a beauty salon should start from the norms of SNIPs and GOSTs. When all these requirements are taken into account, you need to focus on the convenience of visitors to the salon. When organizing the space of the establishment, try to imagine yourself in the place of the client. Walk from the front door to the hairdresser's chair and see everything through the eyes of a visitor. It is important to pay attention to the places where the client stays the longest.

In many salons, the hairdressing room is a large open area, however, it is desirable that it does not turn into a "passage courtyard". It is extremely important that the manicure/pedicure room is located in a separate room. If this is not possible, it is advisable to use a thin decorative partition. Of course, the staff room and utility room must be hidden from visitors, otherwise even the most sophisticated corporate identity of a beauty salon will not save you from customer dissatisfaction.

The entrance group should be organized so that the administrator has the opportunity to pour tea / coffee for the client without losing sight of the reception and front door. It is desirable that the wardrobe for outerwear is not too close to the entrance, because the risk of theft of an expensive fur coat is still present. However, it must be positioned so that it is easily accessible to customers. If the corporate style of the beauty salon as a whole and each room separately is impeccable, then most likely the visitor will not be outraged if he is offered to wait a little on a cozy sofa. With a beautifully designed glass display case, the sales of home care products will greatly increase.

class affiliation

The corporate style of a beauty salon determines its concept and segment. For example, if we are talking about an economy class establishment, then the use of elaborate decor elements will look inappropriate.

As a rule, the corporate style of an economy class beauty salon is eclectic, that is, it combines various modern elements. Finishing is carried out using inexpensive decorative materials and equipment.

The owner of a business class cabin will not save on finishing materials, equipment and furniture. The design of such establishments, as a rule, is carried out in the style of "loft". In addition, the corporate identity of the business class beauty salon allows the use of additional decorative elements and stylistic solutions.

An elite salon is usually designed in a classic style. Unfortunately, finding equipment that matches the style of the establishment can be problematic. Therefore, it is acceptable to use a modern style with elements of the classics (forged chandelier, antique mirror, stucco).

It is desirable that all rooms have a single corporate identity for a beauty salon. It is better to use the same finish, style. The unified corporate identity of the beauty salon in all rooms will allow you to easily change rooms if necessary. By the way, we recommend taking care of the presence of mobile partitions and guides for them. Thanks to them, you can, if necessary, combine or separate some zones.

Interior and exterior

Each visual component of the brand, including the sign, outdoor advertising, business cards, interior should have a single corporate identity of the beauty salon. When a potential client sees your advertisement, flyer, leaflet, etc., he immediately understands what kind of establishment he is talking about.

If the interior, exterior and branded products are not united by the corporate identity of the beauty salon, then nothing good will come of it. Of course, you should not go to the other extreme, that is, decorate all the premises in branded colors, either. Try to find a reasonable combination, and then the corporate identity of the beauty salon will gradually increase its recognition.

If we are talking about a franchising model of a beautiful business, then in such a situation the owner will have to strictly follow all the recommendations of brand identification. As a rule, the owner is offered a detailed brand book, which describes the style, colors, corporate identity of the beauty salon, and its concept.

The same applies to representative salons of a certain cosmetic brand, as they are aimed at advertising their products. The design of the premises must match the color, symbolism and concept of the cosmetic brand.

How to create a corporate identity for a beauty salon at low cost

Do you want to create a corporate identity for a beauty salon, but you do not have enough funds for this? Salon decoration without large investments is possible using the following methods:

Textiles and prints. To buy new furniture and equipment will need a considerable amount of money. In case of financial difficulties, you can contact an organization engaged in the upholstery of sofas, chairs, armchairs, etc. Appearance furniture will be significantly improved if the upholstery is changed, and the updated curtains, echoing them in color, will give the salon a special sophistication. As you can see, the corporate identity of a beauty salon can be created at a low cost.
Decorative elements. A refined atmosphere in the salon can be created with the help of paintings, posters, vases, jewelry, flower arrangements, and other decorative elements. Thanks to them, you can change the corporate identity of the beauty salon and the mood of the premises from time to time.
Lighting. With the help of new lighting scenarios, you can transform the space. You will be able to place accents, emphasize geometry, etc. However, it is important to understand that the illumination of workplaces should not be compromised due to the fact that the designer decided to update the corporate identity of the beauty salon.

Thanks to color schemes, you can also change the mood of the interior. If the establishment emphasizes its comfort and coziness, then it is decorated in pastel colors. Many clients love finishes that look like natural wood, stone, sand. If the target audience of the salon are young people, then it is advisable to use bright colors. The corporate identity of a beauty salon largely depends on which clients the establishment is oriented towards.

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As you name the ship, so it will sail - the famous saying works the same way with respect to corporate identity. The legend, told at the right time and in the right place, determines half the success.

The name and slogan set the tone. Add to this the correct perception of graphic symbols, signs, colors, shapes, collected in a bouquet of emotions - and the company's image is set. This happened during the development of the corporate identity of the ARIA CLUB beauty studio.

The desires of the owner of the future ARIA CLUB salon, located on the Petrograd side, were not limited to standard ideas about a luxury class place. Glossy surfaces and the usual “sleekness” of the premises looked like the boring outlines of a thousand changing salons and boutiques. The previously coined name ARIA CLUB high level an institution designed for wealthy people who are not devoid of good taste and appreciate high quality. “My salon should be fashionable. Nothing to do with standard establishments. Visitors, getting here, should feel that they have come to an art gallery or a photo exhibition,” said the owner of the future beauty studio.

Word and sign

The concept of the institution determined the features of the corporate identity. The logo symbolizes beauty and luxury - it is both a precious stone and an open flower.

The unexpected combination of these associative elements most fully expressed the very idea of the institution as a luxurious premium beauty salon. The laconic form of the logo was complemented by a simple text style. A calm, simple font was the ideal solution. The use cases presented in the brand book clearly demonstrate the harmonious perception of the font on any background. Regardless of the texture, be it simple brickwork or noble crocodile skin, the text style looks stylish and restrained.

Colors and textures

In the corporate style, mostly cold shades are used - velvety blue, magical dark purple, which give business cards, letterheads and booklets a strict, elegant and attractive look. All elements of corporate identity emphasize the status of the institution. The excessive severity of business cards and letterheads is "diluted" with various background textures - leather or wood. By the way, it was leather and wood of natural natural colors that were eventually used in the interior solutions of the salon after the creation of the corporate identity.

From business cards to interiors

The defining decision for the interior design was the corporate identity. The concept of interior design of the cabin was also dictated by the desire to surprise an already demanding audience. Space of 300 sq. m. allowed to realize the most original ideas. So, the beauty studio has the features of a loft. Brickwork walls, solid dark wood parquet, exposed beams under the ceiling and ventilation pipes were deliberately exposed and were part of the visual picture.

“The austerity of the space helped to focus on the details of the interior. Expensive upholstered furniture of noble tones, massive mirrors, exquisite lamps and other decor items are more like art objects than functional necessities. The bright accents were the famous lamp by the English designer Tom Dixon in the form of clusters of large electric bulbs above the reception area, the white Nemo chair in the form of a mask from the Fabio Novembre factory, says Anton Varzin, art director of ART Studio Design & Construction.

The feeling of presence in the gallery does not leave at the sight of huge mirrors, made in different styles, and as if immersing the audience in different eras. Decorative items such as clocks self made, a collection of antique dolls reveal the theme of art. The interior is dominated by dark colors - rich brown, purple, gray. The combination of different textures - brick, wood, glass, velvet, leather - leaves a feeling of novelty, while the appeal to the target audience remains the same. The colors of the corporate identity in the interior, the logo, which is used not only above the reception desk, but also, for example, in the decoration of wall panels, make up a complete picture of the ARIA CLUB premium class salon.