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How to start your own business from scratch: from A to Z what a novice businessman needs to know! How to open your own business from scratch: practical advice Small business how to start.

In recent years, I have been able to get to know several dozen successful businessmen who decided to start their own business from scratch. These are people who turn to us for building a sales system or developing sales. Why do entrepreneurs I consider successful contact us? Everything is very simple! They are successful because they have their own business, even if it does not go very well - this is their experience, they can make mistakes, learn from them and become better. This is what distinguishes people with whom you have to communicate from those who only dream of starting a business.

Each person who has opened his own, albeit small, but business, has his own merits, on each project I became better by communicating with such people. And when the number of people exceeded 50, it seemed to me that I could designate general principles start your business. So, how to open your business from scratch, which will bring regular income? You will find answers to all questions about starting your own business in this article!

How to open your business from scratch?

1) Action

This is what the most dynamic companies had. The most interesting case was when we talked on the phone with a person about a sales system and identified the need to implement a call recording system. When we arrived the next day for the meeting, the recording system had already been set up. In my opinion, ability to act quickly and not putting off important things indefinitely is one of the most important factors in starting successful business.

2) Creating the perfect product from the customer's point of view

The best results are shown by us on projects where the owners took the place of the client and created a unique product that meets all the needs of the client. A striking example is a company supplying materials for housing and communal services (housing and communal services).

What conditions are created for clients?

It is convenient for companies to buy the entire range in one company, which means we will supply more than 7,000 items of goods that may be required in the maintenance of housing and communal services.
Do you need everything yesterday? So we will provide free shipping the next day, even if they order 1 nail.
Do not always have money in the account or wait a long time until they come to the account? Delivery without prepayment and automatic delay for 7 days.
Etc.

As a result, the company is one of the leaders in a small but significant niche. You do not need to have super knowledge or super capabilities, you just need to follow the path of the client and make it pleasant.

3) Starting a business with sales

It is customary to start a business with a logo, trademark registration, office rent and God knows what else. You need to start with sales. Even if the product is not yet in nature, but there is only an idea. How to sell what is not? Very simple. We decided to sell super chairs with super design. No problem! Create a business card site on your knee, order a drawing of this chair from a freelancer, if it has not yet been produced, or take a photo if it has not yet been brought to our country. Run Yandex Direct on the request of a superchair and count the number of calls per day or week. Estimate the volume of possible sales.

I know one entrepreneur who made this approach the beginning of his business, when he received a client, he didn’t run to buy goods, but simply looked for a seller :), brought them together, and without risking anything, received a commission on sales. Over time, finding a profitable niche, he settled on one product.

4) Interest!

Practice shows that best success reach those who burn with their work - the opening of their business. When a person is passionate about something, he carries people along with him. Moreover, the interest may not be in the product or service itself, but in building a system or monetizing a project.

How to understand whether activities in a particular niche will be profitable?

I do this: I imagine a situation in the future, when I have achieved what I plan, created an interesting service, customers are satisfied with me. If I get goosebumps from thinking about this achievement, I get down to business, if everyone around says that this direction is promising, but it doesn’t turn me on, I won’t do it.

In any case, there are difficulties. And at the startup stage, they are “above the roof”, if there is no interest in the business, then there is no motivation to overcome these difficulties, and the person quickly gives up without making an attempt to open his own business.

5) Recruitment

Startups are different for everyone. Someone has investments, someone creates everything from scratch. But there is one rule that I paid attention to: if the owner started from the very beginning, for example, with sales, then the business has a chance of success.

Before hiring staff, go through the path that the hired person must go through. With very rare exceptions, an employee will look for the best path for the company. Therefore, in order to control an employee, the manager must clearly understand the work that he controls, he must understand the work algorithm of this person, the optimal process for performing work and the key points of control of this employee.

When setting any task, any employee or contractor needs to understand not only the result to which a person must come, but also the specific steps that he must take every day. Only then can the performer be controlled before the deadlines are broken.

6) Where to get investments?

Suppose a niche is found, a unique selling proposition is clear, there is a readiness for action, but there is no money to implement ideas. You don't need money for a good idea :). To implement the idea, you must follow two rules:

Do not be afraid to do everything on your knee;
Exchange investments for partners.

I'll give an example:

Don't be afraid to do everything on your knees

You had an idea to develop a revolutionary stool. Business must be started from scratch, there are no great financial opportunities. For minimal money, you order a model of this stool from a freelancer, make a simple website on your knee, send minimal money to the Yandex market, and start selling in a passive mode. You print out the layout of the stool, you pass all the places where they can sell it. You find buyers, understand the volume that you can sell.

Exchange investments for partners

Next, you find a manufacturer who will make your stool. Yes, even if you have to share most of the profit with the manufacturer, yes, at least sell it to zero, the main thing is you understand the market, find sales channels. And having reached decent sales volumes, you will already be able to open your own production, either to reduce the price of this manufacturer for volumes, or to find another one on more favorable terms.

7) Analyze it

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It is believed that in Russia there are no conditions for self-realization. But entrepreneurs who work and earn money constantly catch my eye. If you want to repeat success, read how to start a business from scratch.

An entrepreneur is different for an entrepreneur. Some businessmen are engaged in production, others work in trade, and still others use the Internet to earn money. You can earn in various areas, and people who have achieved success are an example of this.

Step by step action plan

If you want to throw off the shackles of a hired worker and open a business, step-by-step instruction will help. By using useful tips implement the idea and organize your business from scratch. But you'll have to work hard.

Start by looking for an idea . Do not launch a project without an idea. At the initial stage, it is important to analyze the market and choose the direction of activity that is in demand.
Start-up capital . Having decided on the idea, take care of the start-up capital, without which it is problematic to start a business. It is easier to develop with the help of personal money, but they are not always available. Look for an investor. It is better not to take a bank loan for a business from scratch. If the business turns out to be unprofitable, in addition to losses, you will get a debt, and getting out of the financial abyss is problematic.
Skills, skills and knowledge . You can do without them, but you have to hire people who understand. This is fraught with additional costs, so take the time to research the industry.
Hypothesis and business plan . Before the official launch of the business, be sure to work out the hypothesis. As a result, you will understand how many resources will be required to produce the goods, at what price to sell and whether there will be demand. Based on the figures obtained, create a business plan. With the hypothesis worked out, act in accordance with the business plan. Correct the business in a timely manner, which will reduce the likelihood of failure.
Accounting for income and expenses . After starting a business, keep track of costs and revenues, analyze profits and losses. Keep a diary and record important data in order to understand if you are doing everything right or if something is better to change.

Video instruction

Each of these stages is important and requires a special approach. At each stage of opening and running a business from scratch, you will encounter paperwork and permits, and the solution of related issues.

How to start a business in a small town

The second part of the article will be devoted to destroying the stereotype of people who hold the opinion that it is impossible to do business in small towns. I hope the material will help you start your own business.

Doing business in small towns has advantages and allows you to earn money. Commercial activity is also profitable in the metropolis, but in this case everything happens under pressure from competitors.

IN small town many free niches, which can not be said about the metropolis. Starting businessmen ignore such settlements and rely on large cities, where there are more people and money. In practice, for certain reasons, it is impossible to cover everything. Even an advertising campaign does not help, and the delivery of goods is accompanied by difficulties. In provincial towns, this is easier.
In a small town, overhead and organizational costs are lower. We are talking about communications, transport, rental of premises and other nuances. As a result, a novice businessman can develop, which is better than the desire to return the invested funds. Haste leads to losses and mistakes.
IN small town more likely to open a long-term business. Since the competition is lower in such regions, the businessman quickly settles in the chosen field and correctly draws up the structure of the business. At the same time, it is not afraid of the appearance of a competitor with an enviable promotion and an aggressive advertising campaign.

Work on major markets accompanied by fierce competition and lack of time for rest and development. As for small towns, local conditions make it possible to strengthen, acquire buyers and find partners. It is not surprising that people working in small markets can buy a car, a house or a foreign vacation in a year.

How to avoid mistakes

People, opening a business in a small town, are guided by local entrepreneurs. If someone opened a grocery store and makes money on it, they do the same. Subsequently, neither advertising nor affordable prices do not help to get customers, because customers do not trust the new and remain loyal to the connections.

It is better to look for a niche that is free or has little competition. To do this, sit on the Internet or read thematic literature. Through an adequate assessment of the situation, find out what the residents of the town need.

If you can’t find a niche, you can take a “piece of the pie” from existing businessmen. But only the right approach will ensure success. Carefully analyze competitors and identify weaknesses.

Having decided on the direction of activity, act. Having opened an IP and registered an enterprise, get ready to pay taxes. Spend advertising campaign and purchase equipment at the same time as the registration procedure. When the treasured paper is in hand, the business is ready for work and development.

small town business ideas

I offer a list of ideas for starting a business in a small town, focusing on trade and the service sector. I do not consider production, this process is extremely laborious and is opened from scratch only by experienced market participants.

Shop. Open outlet for the sale of products, stationery or household chemicals. In the future, study the principles of business in more detail and acquire partners, which will contribute to the expansion of activities.
Domestic services . In provincial towns, elementary work is underdeveloped. It is problematic for residents of the settlement to find a plumber or electrician.
Beauty industry . Even in a small town there are many hairdressers and manicurists. If classic traditions are diversified with new services, you get a beauty salon. A unique range of services and professional craftsmen are the key to success.
Education . In the village, conduct all kinds of trainings or courses that do not require large expenses. There will be people who want to expand their horizons or acquire new skills.
Organization of holidays . We are talking about the conduct of ceremonial events, the preparation of premises, transport services. With a small promotion, customers will not keep you waiting.

The list of ideas is almost endless and limited by the imagination. In a small town, you can open a gym, a gas station, an atelier, a private garden or a dance floor. Carpet cleaning or professional photography is also a good idea. Each of the options brings money.

Video tips

I shared my opinion on starting a business in a small town. Many choose a business based on margin, cost, payback period, and other criteria. First of all, take into account the interests, so that commercial activities, in addition to money, bring pleasure, which is important.

How to start a business in the countryside

Only the lazy and pessimistic believe that the village is left to the mercy of fate. In their opinion, it is impossible to make money in rural areas. In fact, in such regions, the money lies underfoot. It is necessary to learn to find and raise.

I hope this part of the article will become an inspiration and you, having decided on the first step, will become a rich and successful person.

The village is engaged not only in animal husbandry and crop production. Relevant logistics and services. It all depends on many factors that are individual for each region. These are income and population density, climatic conditions, distance from major cities.

vegetable growing . If you bought a plot, grow berries and vegetables, go farming. In the first place is potatoes, strawberries and greens. Sell products yourself, transport them to nearby regions, or rent them to restaurants and shops.
Small cannery . Properly planning the development of the business, achieve results. Believe me, not a single sane city dweller will ever refuse a jar of mouth-watering tomatoes, crispy cucumbers or fragrant jam.
Livestock activities . If you decide to breed a herd of horses or cows, take care of a room and a paddock for daytime walks, a pasture. To sell products, contact the management of the nearest dairy or meat processing plant and conclude an agreement.
Eco tourism. City residents, seeking to relax in the summer, rush away from city dust and noise. If you build a small house with amenities, you can make money on tourists. If the flow of customers is too strong, you will have to constantly clean, wash and cook. But it will bring good money.
medicinal plants . Do not forget about the gifts of nature, which will help to realize bold ideas. Grow and collect medicinal plants. Herbal medicine is a popular alternative to medical treatment.
herbal teas . Despite the high popularity of expensive newfangled teas, herbal teas of local origin are always popular among residents of villages and cities. Making herbal tea is a great idea. Learn how to create delicious collections and deliver to nearby cities.
Fishing tours . Outlandish but promising rural business. If there are large reservoirs in the vicinity of the village, earn money by accompanying visiting people who are fond of carp or crucian fishing. As a result, you will receive income at minimal cost.
Compost production . New idea with a great future. Purchasing special enzymes, process food waste, cattle manure and bird droppings. Using advanced technologies, the production time of one batch of products can be reduced to two weeks.

The village offers good opportunities for starting a business. Do not forget to formalize the rural business will have to. Draw up a business plan, register an enterprise, open a bank account and notify various authorities about the opening of a business.

Choose an idea, rent a space, buy goods, equipment or animals, hire staff and go. At the initial stage, you have to work. But thanks to work, bring the moment when the activity will pay off and bring income.

Video about business in the village

Everyone seeks to minimize the time costs for work and wants to ensure the flow of finance. As practice shows, being employee result is impossible to achieve. Only a few with talent or luck conquer the peaks and get fame.

This does not mean that the average person cannot achieve financial success. Don't forget to open own business from scratch, which has many advantages.

There is no need to fit into the work team and adapt to colleagues. Plan your work as you see fit and take a vacation whenever you want.
Size wages unlimited and depends on the applied efforts. There is no need to donate money for holidays, the needs of the team and other events.
Business helps to realize oneself, to reveal creative and intellectual potential. In business, increase social status.
No one scolds or punishes with penalties for improperly performed work or a mistake.

It remains to determine the scope of activity and act. Just don't overestimate the possibilities. Not everyone will become an entrepreneur, and making money on your own is not easy. On the way of a businessman there are obstacles and difficulties. If they are not overcome and resolved, the business will collapse. Good luck to you!

Starting a business from scratch is not as difficult as it seems. After all, there is a very clear and well-thought-out scheme, supplemented by instructions from professionals. And if you follow it, slightly adjusting to fit your realities, you can achieve success.

Statistics show that 99% of those who want to start their own business never start it. And there are quite a few reasons for this - starting from banal laziness, ending with the inability to navigate the situation.

How to start a business from scratch

The first question that needs to be solved when planning to open your own business is where to get the money for it. Experts offer a whole list of where you can get finance to develop your own business. It includes:
- own funds (this option is possible if you have start-up capital: savings, sold real estate, etc.);
- bank loan or leasing ( borrowed funds currently available at discounted rates).
- attracting investors or partners (it is not uncommon for a company of friends or relatives to open one business);
- loan from friends or relatives;
- receiving grants and subsidies from the state (valid in most cases for social species business).

It is difficult to do without money at all, but the advantage of a small business is that it does not require such investments, as it could be with a factory or other large enterprise.

To save money, at first you can do without a chic office, a leather chair and a secretary. Moreover, you can also perform some of the functions yourself. At the same time, when collecting money, remember that the main idea should not be where to get money for opening, but how you can implement your business more efficiently.

Next, you need to decide on your knowledge and experience in the field of the opened business. That is, you must be well versed in the topic of your business, otherwise you will have to hire a lot of additional employees, which at first will entail costs. There is also a problem of a psychological nature - it is difficult for someone who has worked for someone for a long time to adjust to the fact that now he himself has become the owner of the business. In this case, it is easier to adapt to those who already had at least a little entrepreneurial experience.

Such personal qualities as self-confidence, perseverance, work will help you open your own business and develop it.

Business types

To open your own business, you need to decide on the options. Today you can choose:
- start a business from scratch, developing your business idea;
- buy ready business;
- buy a franchise;
- network marketing.

Business from scratch involves the existence of its own business project. It can be compiled independently by analyzing the facts, using statistics, etc. Alternatively, you can involve experts in the preparation of a business plan. A business plan must have a highlight that will distinguish your project from other similar ones and make it unique. You also need to explain what the value of your proposal is, how it will be better than others.

Today, ready-made businesses are often sold. Buying one is not so difficult, the main thing is that there is enough money. It remains only to actively engage in the development of the project, which will already have all the necessary base.

Direct marketing can also be quite lucrative. If you have certain character traits, the case may burn out.

To start your own business, you will need a lot of strength and patience. The main thing is not to give up in difficult moments, which are sure to be. And everything will work out.

First of all, it is necessary to answer three main questions: - What kind of business to open from scratch? - How to do it? - Where to get money to start a business or how to open it without initial investment?

Zero business: what kind of business to open

There are actually a lot of business ideas: just enter the appropriate query in the search engine, and it will give you dozens of recipes on how to start a business. However, first of all, you need to ask yourself a question and answer it: what can you do and do better than others? What are you an expert in and what are you very good at?

Start by analyzing what you are currently doing, where you work. By applying the knowledge and experience that you have gained in the daily habitual hired work, you can in the best possible way use when starting your own business. Consider examples.

You work at a construction site as a laborer, foreman, supplier, etc. If you have a desire to open your own business from scratch, you can succeed exactly in this: organize your own construction company, do the finishing, logistics.

If you work as a system administrator in some organization, then you are an expert in this field and, accordingly, you can no longer work in your organization for a salary, but serve a dozen other companies. Income, of course, will also be different.

If you are a young mother sitting at home on maternity leave and you have free time and the desire to earn, you have everything you need for this. Of course, you understand everything that concerns babies: clothes, feeding, procedures, medicines. There are several directions for commercial activity at once: paid consulting for other young mothers who need appropriate assistance, including with the involvement of narrow specialists; organization of sales of children's clothing, shoes, toys, for example, by purchasing them from well-known manufacturers from abroad, you can open your own children's clothing online boutique. There are many examples in every major city when proactive mothers on maternity leave opened groups on social networks for the same mothers on maternity leave and make good money from it: from advertising in the group and sales of children's goods.

If you have a car, you can work as a taxi driver, save money, buy another car, then another and start your own new taxi service. There are examples when women opened taxis. A feature of these firms was that women were always behind the wheel. All of these new businesses have been and continue to be successful.

If you work in a trade organization and know better than anyone else how trading process, you know how to put into practice sales methods better than others and have the gift of persuasion, then you can open your own store, then a supermarket chain. There are many examples where people started out as shuttle traders or were ordinary sellers in food stalls, but later turned into the largest retailers with billions of dollars in turnover.

Always, when you are going to open your own business, you need to pay attention to what you understand and not be interested in what you are not an expert in, no matter how much you want to. If you have been a foreman in a construction trust for many years, it is unlikely that you will become a successful restaurateur. At least not right away. If you are a programmer or a talented writer, then you are unlikely to become the owner of a large media holding. Naturally, having enough financial resources, you can buy any kind of business. But we are talking about something else, about how to open your own business from scratch and preferably without initial investment.

At the same time, most likely, your business, opened from scratch, will be associated with the provision of services or the performance of work, since these industries do not require significant capital investments when you do not need to build new factories, buy expensive equipment, and success depends on your knowledge and skills.

Note
Dear readers! For representatives of small and medium-sized businesses in the field of trade and services, we have developed a special program "Business.Ru", which allows you to maintain full-fledged warehouse accounting, trade accounting, financial accounting, and also has a built-in CRM system. Both free and paid plans are available.

When you have decided what you want and are going to do, conduct a simple but effective SWOT analysis. This is the method strategic planning, which consists in identifying factors of internal and external environment and dividing them into four categories: Strengths (Strengths), Weaknesses (Weaknesses), Opportunities (Opportunities) and Threats (Threats). This analysis, named after the first letters English terms, is universal and applicable to all areas of activity, including small businesses. It allows at the initial stage, before you open your business, to consider from all sides the future of your enterprise and yourself, as an entrepreneur, from the point of view of strengths and weaknesses, as well as existing opportunities and threats, so that these opportunities and strengths use to the maximum, and the threats and the impact of weaknesses, on the contrary, minimize.

How to open a business from scratch, where to start: practical advice

Many start doing something to start their own business, while still working as an employee in an organization or commercial firm. Tip #1: Don't rush to quit your job. Try to make it so entrepreneurial activity at the initial stage, it could be combined with regular work. Realize commercial activity in addition to the main work is often possible during non-working hours. For example, you work during the day, and in the evening and on weekends you control all processes in your own recently open store, a flower shop or a tailor shop or a hairdresser.

When you combine your usual work and entrepreneurial activities at the initial stages, this will be a kind of insurance. Firstly, there is a possibility that your business will not develop and fail for one reason or another. Second, very often new business, small business at the initial stages does not bring profit, but only requires investments. And while it will reach the usual rate of return, time will pass. Having in addition to the started business regular work and a regular salary, you will insure yourself well. Of course, this will not always be possible everywhere and not always, but if this opportunity exists, use it. In the event that you had to quit your previous job, do not burn bridges ahead of time, leaving the opportunity to temporarily return to salary if the first attempt to open a business failed.

Another tip in the same section. Save money by saving part of your salary. When you open your own business from scratch, any amount of money will not be superfluous.

Become a partner with your boss . Any organization has a need for third-party services, in the supply of goods, the performance of work. If you agree with your line manager that your new, greenfield firm will be one of his suppliers, then it will be beneficial for both of you. A new reliable partner will appear for him, a stable source of orders, revenue and, accordingly, profit for you.

A variation of your own manager's partnership is the opening of a branch of the company in which you work. You will open this branch and organize the execution of all business processes in it. To do this, you need to show your commercial and leadership abilities at the same place of work and enlist the support of the manager.

Get a job with a competitor. If you get a job with a successful entrepreneur who already has a successful business in the industry that you are going to work in, then this will be useful for you. In practice, you will not only see how he manages all business processes, but also learn how to do it yourself. In addition, you may acquire in this work the necessary business connections that will be useful to you already in your own business.

Do everything yourself first. When you just open your business and start working, you will probably have to take on many business processes: accounting, reporting, transportation of goods, goods, courier services, repair work and security services. In the future, when your business gets on its feet, you will hire the appropriate staff or outsource this work. At the initial stage, the independent fulfillment of these duties for you is both saving financial resources and experience that can always come in handy.

franchise business . Opening your own franchise business is opening a business under a well-known and successful brand. For many, when starting a business from scratch, this is getting rid of many problems. In this case, opening a franchise business means not only a recognizable sign, but also the purchase of the entire complex of knowledge and experience gained by the owner of this brand.

At the same time, the franchisor (business owner) transfers for money to the franchisee (for example, you) the successful business model he created. For example, this is the well-known commercial network, and you open a retail outlet under the brand of this network in your city or in your area. The franchisor's representatives will teach you and your employees how to run a business and all business processes, starting with determining the location of the store, assortment, rules for displaying goods and ending with branded phrases that the seller of your outlet will be required to use when communicating with customers. Statistics show that a franchised business goes bankrupt less often than others.

Surround yourself successful people. This is pure psychology, but this theory is confirmed in real life. Try to communicate more with those people who have achieved various successes in their lives, no matter what: in business, in personal life, sports, etc. Communicate with those who feel happy, smile sincerely.

And limit as much as possible to people who are nothing. If possible, exclude them from your environment altogether. Even if they are good childhood friends.

The more you communicate with successful people, the more it will motivate you to become the same. Once you follow this advice, you will feel the difference very soon.

Trainings, books. Now there are many trainings and even more books on the successful development of any business, starting with recommendations for opening it. Since in any book even a line will be useful, and in any training you can always hear at least some useful thing, you need to read books and go to trainings if you have free time and money for this. But you shouldn’t really count on the fact that a book, training or master class will make you a billionaire.

Where to get money to start a business from scratch

This can be your own funds that you have accumulated, for example, by saving from your salary. This is the most the best option, because the accumulated money means that when you saved it, you denied yourself something. Your attitude to investing your own resources will be the same: careful, thrifty and prudent.

Credits. Attracting bank loans and loans is more often justified when we are talking on the development of an already operating business, for example, on its expansion, when additional resources are needed to purchase new equipment or build new premises.

If we are talking about lending to a business at the stage of its formation, then in most cases one of the requirements of the bank will be the obligatory participation of the borrower in financing in some amount established by the bank, for example, in the amount of at least 30 or 50%. That is, in this case, again we are talking about the availability of own funds.

Still, it is better to open a small business from scratch either without money at all, or by investing your own resources. Because it is highly likely that open enterprise may go broke even before you can pay off the loan.

Relatives' money. For example, wife (husband) or parents. These resources are similar to bank loans, but have a number of features. Firstly, these loans are in most cases interest-free, and secondly, they are not limited by strict repayment periods: they can often be repaid when the opportunity arises. And thirdly, relatives can often forgive a debt. Naturally, in this case, it is already on the conscience of the entrepreneur who borrowed the money.

Subsidies, startup funding. You need to constantly study various kinds of state and not only state programs to support small and medium-sized businesses. Perhaps your business meets the requirements of a particular state program. And if you have a really unique idea, no matter what field, you can count on financial support from some venture fund that finances attractive startups.

How to start a business from scratch without investment

This is also quite possible. Especially when it comes to areas such as training, tutoring, consultations, provision of services and performance of work. If for the performance of some work it is necessary to purchase materials, for example, if you sew clothes for someone or finish an apartment, then this problem is solved by receiving an advance from the customer. That is, investments on your part again will not be required.

If you are engaged in trade, then you will need money to buy goods, which you will subsequently resell. But trade can also be organized without initial investment. There are two solutions for this: either you trade on order, when the buyer gives you money to purchase a specific product specifically for him, or you take the product from your supplier for sale and pay for it when you sell it yourself.

How to start promoting your business

At the same time, how to start your business from scratch, you will need to declare yourself: that you have started working and that you offer and sell. At the initial stage, there is no need to invest in advertising and promotional tools: this can be done for free with the help of Internet marketing.

You can make your own fully functional website for free, including with the functions of an online store. To sell your product, to advertise the services you provide and the work performed, you can use free resources at the initial stage social networks and Instagram. Then, when you have money, it would be advisable to invest in paid Internet marketing tools: SEO-optimization of your site, direct-marketing, and the creation of commercials.

When you open your own business and start working, do not forget to reserve funds for the so-called financial airbag. The fact is that, according to statistics, during the first five years of work, again open business 90% of businesses close. Of the remaining 10% of surviving firms, only 1% will remain over the next five years. That is, if 100 new firms open today, in ten years there will be only one. This is one of the main laws of business, you need to remember it.

The phrase "Open a business from scratch" does not call for much confidence. For some reason, it seems that behind it are offers such as playing on the stock exchange or participating in network marketing. How to open your business from scratch, having no free money, no goods, no resources? Is it possible?

You can, you just need to take a fresh look at the resources you have. How to start your business from scratch? With an assessment of the available opportunities - education, skills, work experience, connections and acquaintances, the time that you are willing to spend. And add here a computer, phone, car. Already a lot. But what about the money, the same start-up capital? The fact is that start-up capital alone does not ensure success in business. If the measure of entrepreneurial success was only the money invested, then it would be much easier to achieve it. So, besides money, you need something else.

What kind of business to do

Business is built on meeting the needs of buyers and customers, and the one who knows how to offer the best combination of price-quality and good service. So, in order to open a business from scratch, you need to understand for yourself what value you can offer to the consumer. Moreover, working as a hired worker, you provide this value, only between you and the consumer is the employer. This is a businessman who has chosen a niche in demand, hired the right employees and organized a sales or service cycle. But, perhaps, the same question was before him: “How to start a business from scratch without money?”, Only he has already answered it, but you have not yet.

Thinking about how to open your business from scratch, decide for yourself which direction is closer to you: services, trade or production? In each of these areas there are hundreds and thousands of ideas. No matter how trite it may sound, but everyone will have their own recipe for commercial success. There is not a single 100% guaranteed that, without exception, will work with a bang. And vice versa - there are ideas that are considered by many as failures, but they have more than one example of successful implementation.

If you want to start a small business from scratch, then answer yourself the following questions:

What and where did you study, what skills do you have well developed or have you dreamed of learning for a long time?
What activity do you enjoy? If in your full-time job you have to do something that does not bring pleasure, then you should not build a business on this.
What are your needs as a consumer? Perhaps you know how to provide this service in the best possible way?
Do you have in your locality formed demand in the chosen niche?
Is it possible to sell the selected product or service several times to the same consumer or is it a one-time sale?
What will it take to make a profit from one trade - what time and effort?
Can you start your own business while still being employed?
Do you know people who are ready to start with you without requiring payment for their labor at the initial stage?

Provision of services

It is generally accepted that the least cost is the provision of services, but this is not always the case. Indeed, if a service requires only a certain education, qualifications, and skills from the performer, then such an activity is a good answer to the question: "How to create a business from scratch." And there are services for the provision of which skills and knowledge alone will not be enough, equipment will also be required, Consumables, room. The scale of the organization of services also matters. For example, to do nail service or hairstyles on your own, it is enough to purchase professional tools and a small supply of cosmetics. You can serve the first customers at home. If you dream of opening your own or, then serious investments are already needed here, from one million rubles.

Here is a list of services that you can start providing without investment or using personal property.

IN business area- legal, accounting, consulting;
IT-services - creation of sites, setting up and repairing computers, programming;
Needlework - tailoring and knitting to order;
Informational and educational - writing texts, translations, tutoring, organization of courses and trainings;
Repair - household appliances, housing, footwear, clothing, furniture assembly;
Housekeeping: cleaning, cooking, caring for children and the elderly;
Drawing paintings and portraits to order;
Advertising - setting contextual advertising, creation of selling texts, development of business cards and booklets;
Leisure - organization and conduct of holidays and events;
Express delivery;
Design and decoration of premises and open space;
Mediation for the sale and rental of housing;
Cooking - making cakes and ready meals.

Of course, the provision of services, if you do it personally, is not a full-fledged business, but it is a good experience to receive money directly from the client, and not through the employer.

Trade

How to start a business from scratch with no money in trading? What to sell if you do not have money to purchase goods and open a store? The first step in such a situation is mediation in quality. Find buyers and sellers, connect with each other and get rewarded.

How do you know what buyers are looking for? Query analysis can be done using the Wordstat.yandex.ru tool. Select queries with the word "buy in bulk", select 30-50 products that you are looking for, and find manufacturers on the Internet. Study the commodity price, make Commercial offer, post it on bulletin boards or send it to wholesale buyers if you have found their contacts. Interested in a buyer? Then contact the manufacturer and let them know that you can sell a batch of goods on the terms of a certain percentage. Of course, you can answer that manufacturers have their own sales departments and there is no point in even trying to offer their services as an agent. But to think in this way is the same as not daring to go out to sea for a catch on rubber boat because it's already full of big fishing trawlers.

The possibilities of sales departments of manufacturers are limited by the number of managers, in addition, you can be more convincing in negotiations with the buyer. Try again and again. Imagine it's yours own goods and you need to get your investment back as soon as possible.

Another option is to take the goods for sale and offer them for sale at an existing outlet on a commission basis. Yes, it is not so easy to find such options, but they also exist. Think about what connections and acquaintances with manufacturers you could attract? They would not give products for sale to an outsider, but they will give you, because you are a matchmaker, brother, godfather or just a good friend.

The third trading model without money is dropshipping. Here you bring together a manufacturer or a large supplier not with a wholesale buyer, but with the end consumer. The disadvantage of this model is that the buyer is required to pay in advance, but there are sellers who agree to the terms of cash on delivery.

In the book " Wholesale» We have compiled websites with current offers from manufacturers and suppliers and other important information. You can access the book at .

Production

How to do your business with minimum investment if your choice is production? It is unlikely to succeed completely from scratch, because. production already requires raw materials, tools, equipment. First of all, these are the ideas of home production:

souvenirs, accessories, bijouterie;
soap and bath balls;
agricultural tool,
Stuffed Toys;
wooden and wicker products;
household items and decor;
Knitten things;
bags and other leather goods;
screens and curtains to order;
handmade postcards and boxes;
advertising structures;
bouquets of sweets and toys;
photo printing on clothes;
cultivation of mushrooms, flowers, vegetables, fruits, berries.

If you have no idea how to build your business from scratch, because in the chosen niche you cannot do without premises and equipment, then explore the possibility of getting what you need in terms of payment for the products produced.

Do you have a working idea for the production of a sought-after product or even a patent for an invention? Contact business angels or venture investors. Make a commercial offer with cost and payback calculations and post it on bulletin boards and specialized forums. If the idea is really worthwhile, and only money is required to implement it, then you will definitely find it.

To summarize: where to start your business from scratch, if there are no free funds for it yet, but you are ready to invest time, effort, use personal property and acquaintances?

Decide which area appeals to you the most and pick a few ideas that work.
Become a Member thematic groups in social networks, they are full of both examples of failures and inspiring stories. When someone has already walked the path you have chosen, it is easier to see mistakes in the implementation of the idea and its hidden potential from the outside.
Let's advertise services and products on free channels, such as local newspapers and bulletin boards. Call on the ads of customers or buyers yourself.
Without financial reserve You should not leave work for at least six months, so choose an activity that will require you to do no more than 20 hours a week. In the round-the-clock mode, you will not last long, plus the quality of your work duties will suffer.
Involve family members, friends, associates, like-minded people in your business with the condition of payment for their work in case of success.
Do not stay long in the position of a lone freelancer, invest the money you receive in development, hire employees, enter into partnerships.