How crackers for beer are made in production. Equipment for the production of crackers - a profitable investment

Equipment for the production of crackers. equipment for frying crackers. crackers equipment.

Line for frying and packaging of croutons: "Vaiz" - 70

The operating principle of the line is continuous. The initial raw material (bread that has stood on the tanning rack for 1 ... 4 days) is cut on a cutting machine 1, from the exit of which, the chopped bread straws are poured onto the batching conveyor of the oven 2, where the product is evenly dosed and roasted. From the exit of the oven, the conveyor 3 delivers the fried semi-finished product to the vibrating sifter 4, where the product is separated from the crumbs and enters the inspection conveyor 5, from which it enters the additive machine 6, from which the universal conveyor 7 delivers the biscuit to the receiving hopper of the feed conveyor 8 and is transported to the packer 9. Next, the packaged product is conveyed by conveyor 10 to the storage table 11. During frying, bread loses about 40% of its weight, oil and spices add about 15% of the weight to the dry semi-finished product. The line is fully automated.

Specifications:

Power supply - 380 V, 50 Hz

Electricity consumption - 77 kW/h

Productivity - up to 70 kg/h

Warranty 12 months.

Features of the croutons frying equipment: For making croutons good quality it is desirable to use fine-pored bread baked to order. The product moves independently throughout the line without the help of operators.

Line composition:

1. Machine for cutting bread into strips and slices;

2. Oven for frying croutons;

3. Food conveyor, universal;

4. Single-strand vibrating sifter;

5. Food conveyor, inspection;

6. Machine for adding additives, automatic;

7. Food conveyor, universal;

8. Food conveyor, feeding;

9. Packing - packaging equipment, automatic machine "Automatic-UAFU-VAYZ";

10. Conveyor food, outlet;

11. Storage table.

Automatic line for frying and packaging of croutons: "Vaiz" - 290

Capacity up to 290 kg/h

The operating principle of the line is continuous. The initial raw material (bread that has stood on a tanning rack for 1...4 days) is fed to cutting machines 1; from the exit of which, the cut bread straws (cubes), with the help of an assembly conveyor 2, enter the conveyor-dispenser of the furnace 3, where the product is evenly dosed and roasted; then the conveyor 4 delivers the fried semi-finished product to the vibrating sifter 5, where the product is separated from the crumbs and cooled; after which it enters the inspection conveyor 6; then, through the storage hopper and conveyor 7, it enters the additive machine 8, from which the universal conveyor 9 delivers the biscuit to the receiving hopper of the feed conveyor 10 and is transported to the unloading conveyor 11, which distributes the product to the packers 12; further, the packaged product is removed using a collecting conveyor 13, to a conveyor outlet 14 and to an accumulative rotary table 15. During frying, bread loses about 40% of its weight, oil and spices add 15% of the weight to the dry semi-finished product. The line is fully automated.

Main specifications frying and packaging lines for croutons:

Specifications:

Power supply - 380 V, 50 Hz

Electricity consumption - 256 kWh

Productivity - up to 290 kg/h

Warranty 12 months.

Peculiarities of breadcrumbs frying equipment: For the production of good quality crackers, it is desirable to use fine-pored bread, baked to order. The product moves independently throughout the line without the help of operators. This automatic line has a number of advantages: a) cutting of bread is carried out on machines ideally matched for this product; b) in the weighing machine for adding additives, the ratio of adding spices and oil is set by the technologist from a digital console and this ratio is controlled by electronics, which allows you to constantly keep a very accurate ratio of ingredients both in normal mode and during fluctuations in productivity, starts, stops, etc.

Line composition:

1. Bread slicer;

2. Assembly conveyor;

3. Furnace drying-roasting, conveyor (5-stage, electric);

4. Outfeed conveyor;

5. Vibrating sifter eccentric;

6. Inspection conveyor;

7. Conveyor;

8. Machine for adding additives;

9. Universal conveyor;

10. Feeding conveyor;

11. Unloading conveyor;

12. Packing and packing. author, "Automatic -ED4";

13. Assembly belt conveyor;

14. Outfeed conveyor;

15. Storage table.

For such a business, it is advisable to open an LLC in order to cooperate with wholesale suppliers and large customers without any problems. You also need to get a barcode from the Chamber of Commerce and Industry, permission from the SES and Rospozhnadzor, register your brand with Rospatent.

In addition, when starting the plant you will need to develop technical specifications (TS) for the produced snack.

Documentation can take up to six months and will require about $ 1,500.

room

The total area of ​​the premises must be at least 150 square meters. Of these, 70-90 sq. m - the workshop itself, the rest of the area is allocated for warehouses and administrative premises. Rent will cost about 1000-1200 dollars per month, and the repair and preparation of the premises for work - another 1000-1500 dollars.

Must be:

• Heating, ventilation, sewerage and plumbing;
• System fire safety and evacuation schemes;
• Electrical network 380 V;
• The height of the ceilings in the workshop is from 3 meters.

Technology of production of croutons

The technological process can be divided into two large parts - the production of snacks and their packaging.

Production

The production of the product is divided into stages:

1. The bread is sliced ​​and fried;
2. Cut into straws;
3. The straw is thoroughly dried;
4. Spices, various flavoring additives are added;
5. The product is aged with cooling and packaged.

If you bake bread yourself, you can save on the purchase of raw materials in the future. Then the first item will be baking bread.

Package

Before starting a business, you need to develop a packaging design. It must be bright and eye-catching to stand out among the many competitors. The packaging itself is made of metallized film, on which the drawing is applied, according to the created design. It is best to pack crackers in 50 and 75 g. Approximately 5 kg of film will be used to pack 100 kg of products.

Equipment for the production of crackers

The standard set should include the following machines:

• Ovens for frying and drying bread (around $ 1000);
• Equipment for cutting bread into strips ($1200-1500);
• Snack roaster (about $1,000);
• Coating machine (up to $800);
• Spice machine (about $600);
• Packing machine (1000-1500 $).

If you want to get immediate output ready product, it is worth to purchase the production line. The most inexpensive lines produce about 20-25 kg of product per hour and cost in the region of $3500-5000. Add to this also a bread oven costing about $3,000.

Buying a line is not always profitable. Often it turns out that the productivity of the coating machine and the equipment for cutting straws is higher than the productivity of other machines. To avoid downtime, you can purchase each machine separately, based on performance indicators. And also the purchased line can be understaffed. For optimal operation, one or two more semi-automatic packaging machines and several ovens for roasting snacks are needed. Production volumes will grow two or three times.

Top Producers

A complete line of equipment can be purchased from the following manufacturers:

1. Clextral;
2. Lydia
3. LLC DG.

Among the best manufacturers of industrial bread machines- Russian Meal, Magikon, Enkomak. Tornado offers high-quality machines for cutting bread into strips or cubes. And packaging machines should be purchased from the companies Rovema, Ishida, ITP PROMBIOFIT, Lyon.

Additional inventory and tools

In addition to equipment, you need tables, racks, containers for storing and drying crackers, little things like scales, mugs, measuring spoons. It is better to buy used tables and racks than to look for initially cheap ones. Buying inventory will require costs in the region of $ 1000-1500.

Raw materials for the production of crackers

Snacks are made from wheat or rye bread. In our case, we need wheat or rye flour. As well as spices, flavors, oils, flavors.

For making 100 kg of snacks you will need about 95 kg of flour, 30-40 liters of oil and about 3 kg of spices. Flour and butter are best to buy domestic brands, but all kinds of additives - foreign.

Among consumers, the most popular flavors are cheese, meat, seafood, onion and sour cream.

Organization of production

With full equipment, it is possible to organize work in two shifts. In this case, you will need to hire:

• Four workers per line;
• Technologist;
• Mechanics;
• accountant;
• manager;
• Purchasing manager;
• sales manager;
• Cleaning lady.

Only 11 people. The size of the salary fund will be about five to six thousand dollars a month.

Working in two shifts, up to 300 kg can be produced in one day finished products.

Sales

Where to sell the finished product?

1. Wholesale company and trade networks;
2. Croutons by weight can be offered to supermarkets, cafes, bars.

When starting a business, it is best to focus on the middle segment. That is, for small chains and stores. They can be interested by offering deliveries at a fixed price that is acceptable to them. Even if you have to reduce the cost of implementation a little, you will benefit from stable large orders.

Costs and profits

Capital investments in the business will amount to about 20-23 thousand dollars. This includes all documentation, repairs and rental of premises for the first month, purchase of equipment and raw materials, advertising, wage for the first month. In addition, monthly expenses reach 7-8 thousand dollars. Monthly income starts from the mark of 5 thousand dollars and with one hundred percent sale can reach 8-10 thousand dollars. Net profit will be from 3000 to 6000 dollars.

Making and selling crackers as a business can become a source stable income. Over time, you will be able to compete with large and well-known firms, increasing volumes.

Welcome to the business and finance magazine Rabota-Tam.

Demand for meat and fish snacks among consumers will never subside, as this is one of the most favorite beer snacks among Russians. But this segment of the market has not yet been filled by a large number of manufacturers. This, of course, provides an excellent opportunity to discover own enterprise for the manufacture of such products. Let's see how to organize production of meat and fish snacks from scratch and establish their sales.

How to start a business?

In this case, you can go several ways. Which one you choose will depend on the size of the initial capital.

1. Buying a franchise. In the modern market, you can find a lot of offers for the sale of a franchise for the production of snacks. The final cost already includes the price of the production line, packaging containers. You are also given a recipe worked out over the years. Note that the investment in the purchase of a franchise will be somewhat larger than in the case of launching your own small workshop. But a well-established business mechanism will allow you to open your own production of meat and fish snacks much faster, and the costs will pay off in a shorter period.
2. Launching your own workshop. In this case, you will have to develop the basic concept of the future enterprise and think over a plan for its development on your own. But you will not be limited by the “framework” of the main company, but will produce the products that you want.

Snack manufacturing technology

The technology for the production of snacks from fish and meat is quite simple. All major operations are carried out using special equipment.
Consider the main manufacturing steps:

• cutting meat or fish raw materials,
• marinating chopped pieces in a solution prepared according to the recipe,
• drying,
• cutting,
• finished product packaging.

The recipe for the preparation of snacks compiled by technologists must comply with all established safety standards and rules. food products. Sanitary requirements in this case, it's pretty tough.

Technical equipment of the workshop

To start a business, you need to buy equipment for the production of snacks(meat or fish). However, modern devices are designed in such a way that they can be used for processing both types of raw materials.
In the standard line without fail includes the following machines:

• Slicers. They are used for cutting products into thin slices.
• Drying machine. The main unit where finished products are obtained from raw materials. The consumer properties of the manufactured snacks will depend on the quality of drying.
• Packing machine. There are many brands and models of packaging equipment on the market. Its choice will depend on the container chosen for packaging, the degree of automation of the process and the productivity of the line.

If you use minced meat for processing, you will also need industrial meat grinders. For soaking raw materials in brine, one cannot do without a special container for aging chopped raw materials.
The final price of equipment for the production of meat and fish snacks will depend on the recipe itself, the planned production volumes and process automation. The minimum cost of the line, where is mainly dominated by manual labor and only the main devices are involved, it will cost 800,000 rubles. If we consider a more powerful line, fully automated, then you will have to invest at least 2,000,000 rubles.

Raw materials for the manufacture of meat and fish snacks

Snacks can be made from various raw materials. If we consider the production of meat snacks, then both muscle meat and minced meat can act as initial products. The first option is more common. As for fish snacks, they are present on the market in a much larger assortment. Yes, and they are much cheaper than meat. This is due to the fact that the raw material itself is relatively inexpensive. Very often, ordinary blue whiting is used, while the finished product is called, for example, “Yellow minke whale”. It can be easily concluded that the production of fish snacks brings entrepreneurs much more profit.
But whatever raw material is used in the workshop, it must comply with all sanitary standards. Using spices, manufacturers often "mask" the staleness of meat or fish. Of course, this is unacceptable. At the first check of Rospotrebnadzor, all violations will be revealed, and the enterprise will be closed. To prevent this from happening, all incoming raw materials must be accompanied by all the necessary quality certificates and undergo deep incoming control.

The amount of capital investments and prospects for business development

The business plan you have developed for the production of meat and fish snacks should also include calculations of the profitability of the future business. This will convince investors of the profitability of your planned venture.
Starting investments are about 2,000,000 rubles. and include the following items:

You can find out more accurate figures by working out your own project, taking into account the real prices for raw materials in your region, the cost of renting premises and equipment.
Consider the following variable costs when considering possible business prospects:

We examined the mini production of meat and fish snacks. Accordingly, with an increase in productivity, the value variable costs will be much more. If we take into account the rather high prices for products of this kind, then net profit enterprises (minus all monthly costs) will be about 200,000 rubles. So a small-capacity workshop will pay off no later than in a year, provided that the line is fully loaded and all products are sold to customers.

Of all the lines of business related to the production of snacks, the production of crackers is the most profitable and profitable.

To implement a business idea, you need start-up capital in the amount of $25,000. Most of it will go for the purchase of equipment, rent and repair of premises, advertising services to promote a new brand.

Despite the high competition in the snack business segment, small enterprises also have chances to develop and establish good sales. Naturally, activities should start at the regional level, with future prospects for expansion. At the same time, it is rational to analyze the local market for the presence of competitors, their pricing policy and promotion methods.

For these purposes, a detailed study can be ordered from a professional marketing agency. The cost of this will be about $ 450-500.

The technology for making crackers is quite simple. The raw material is finely porous, densely structured, void-free wheat and rye bread, which is cut into strips or cubes with the help of special equipment, roasted in an oven for 10-15 minutes, then the necessary spices and flavorings are added to the croutons. The product is cooled and packaged.

Product consumption is as follows. To prepare 100 kg of crackers, an average of 130-150 kg of bread is needed, up to 4 kg of spices and food additives, 35-40 liters sunflower oil. Bread can be purchased on the side, but many entrepreneurs, in order to increase the profitability of the product, bake it themselves.

Snack equipment

The price of units or an automatic line for the production of crackers depends on the manufacturer and capacity. Ukrainian equipment is the most popular.

Professional bread slicer - from $ 1,500; its productivity is 100 kg/h;
Gas oven for roasting crackers - from 800 USD;
Coating machine - $ 750;
Packaging semiautomatic device - $ 1200 (up to 500 packages / hour).

In addition to the main nodes listed above, you will need optional equipment and inventory - scales, dishes, containers and containers for storing food and ready-made crackers, furniture - tables, shelves, racks.

The total costs for this will amount to 3000 USD.

Don't forget about packaging costs. To pack 150 kg of crackers of 60 grams, up to 8 kg of metallized film is required, which is most often used by manufacturers as a packaging material.

It is worth paying due attention to the packaging - because the bright and attractive design, as well as the strength and quality of its execution, firstly, attracts the attention of buyers, and secondly, it allows you to keep the product longer without losing taste.

Staff

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

One of key specialists in the business related to the production of crackers, is a technologist. It is this person who develops recipes, is responsible for taste and quality. finished product. Now the most common crackers are flavored with bacon, salami, seafood, cheese, onion and sour cream.

To compete and make your product stand out, don't be afraid to experiment and develop new flavors or combinations.

In addition to the technologist, 4-5 workers are needed for automatic line when working in two shifts, a foreman, a mechanic for maintenance of nodes, an accountant, a raw material purchasing manager, several sales managers.

room

To accommodate the workshop will need a room of 50 square meters. meters, plus the same area is needed for the needs of warehouse and administrative areas. It is obligatory to obtain permits from the fire service and certification in the SES, a barcode in the Chamber of Commerce and Industry.

Production of products is made according to specifications. Coordination and preparation of documents takes no more than a month. The cost of compiling the specifications is 900-950 dollars.

Sale of snacks

It is most profitable to sell crackers in bulk through large retail chains and supermarkets.

In this part, you can not do without advertising and marketing costs. Effectively make discounts and organize promotions and companies to enter the market. The main target audience is students and youth. Hand on heart, it is worth recognizing that crackers, like other snack snacks, cannot be classified as healthy and healthy food, especially if the quantity is abused.

Therefore, you should not count on a children's audience. But for adult buyers, it’s a good idea to cooperate with beer producers and arrange joint promotions, offering crackers as an excellent snack.

We emphasize once again that it is possible to increase profitability indicators, which, by the way, is 20-25% on snacks, by baking bread on your own, expanding the range of flavors, experimenting with the shape of crackers, working out the design of bright and noticeable packaging, changing the volume of bags. And, of course, the key to the prosperity of any food production is good taste, which is provided by quality products.

Another prospect for business development is the production of crackers without flavorings and spices for restaurants and cafes, which use them to prepare salads (the same "Caesar") and other dishes.

Profit and payback period

The retail selling price of a pack of crackers is between $0.625 and $0.8. With active sales, the monthly profit can reach from 3000 to 4500 USD. during the seasonal months from May to October.

The payback period of a business project is estimated at 6-8 months.

* Calculations use average data for Russia

800 000 ₽

Minimum starting capital

6 months

Payback

From 100 000 ₽

Average income

35 %

Profitability

Minimum starting capital per organization own production crackers is from 800 thousand rubles. Moreover, more than half of this amount will go to the purchase of equipment, part - to rent and purchase of raw materials, and the rest - to current expenses enterprises.

The main target audience of such products are teenagers and young people under the age of 30-35 years. Crackers and other snacks (chips, salted and dried seafood, etc.) are also positioned by manufacturers as a beer snack. This market is considered very attractive and promising, primarily due to small investments to start such a business.

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The products of domestic companies prevail here (they own 3/4 of the market). Of all other types of snacks, the production of crackers is considered the most profitable. The same product is most popular among beer lovers. According to various studies, over 35% of respondents choose crackers as a snack for a foamy drink, 25% prefer salted and dried seafood, and the rest falls on salted nuts (peanuts and pistachios), cheese and meat snacks (“straws”, “ pigtails"), etc.

Although the competition in this market is quite high, it cannot be called saturated. This is primarily due to the predominance of several of the largest and famous brands at the federal level. Regional markets offer good opportunities for young companies.

If you are going into a croutons business, the best place to start is by compiling detailed business plan. A business plan is also necessary if you are not going to take a loan from a bank or apply to investors. When compiling it, you will be able to assess the level of competition in your chosen segment, analyze demand and consumer preferences, calculate all cost items (or at least the main ones), think about distribution channels for your products and even start looking for partners in advance, develop a promotion program and accept into account a large number of different nuances.

Let's start with competition. As mentioned above, the level of competition in the snack market is assessed as high. If you do not have a lot of funds, then you should not even try to compete with federal brands and foreign manufacturers from the very beginning. Try to cover at least the regional market first, and then gradually go beyond it. When analyzing the market, pay attention to several factors at once - the number of brands, their range, pricing policy, methods of advertising and promotion, distribution channels.

It is best to order a study from specialists - in a marketing agency. Its cost will be from 10-15 thousand rubles and more, depending on the region and the tasks set. Give preference to a trusted agency with which you or your friends already have experience. However, in some cases, such a study is quite possible to conduct independently with some knowledge and free time. Based on its results, you will receive data that you will rely on when developing your business plan.

The technology for the production of crackers is not complicated and consists of several main stages: cutting bread, frying it in an oven or oven for 10-15 minutes, adding spices and other additives, aging with cooling and packaging the finished product. The raw material for the production of crackers is usually wheat or finely porous bread with the addition of rye flour.

Product consumption may vary, depending on the recipe used. But on average, to make 100 kg of crackers, you will need from 130 to 140 kg of bread, 3-4 kg of spices and other food additives, 30-40 liters of oil. Sometimes producers of crackers do not use ready-made bread, but bake it on their own, which makes it possible to increase the profitability of production. In this case, the first stage of the production of crackers begins with the baking of bread. Products such as flour and sunflower oil are commonly used Russian production. But spices, food additives, flavors, as well as seafood are imported from abroad.

Ready-made ideas for your business

According to the results of research, the following flavors of croutons are in greatest demand in our country: meat (bacon, salami), with cheese, with onions and sour cream, with seafood. However, don't limit yourself to these flavors. Don't be afraid to experiment and create your own unique species products. To do this, you will need a highly qualified experienced technologist. A technologist is perhaps the most important person in food production, because the quality and taste of your product will largely depend on him. He develops recipes, controls product quality, added spices, and is even responsible for product packaging at the factory.

To make croutons you will need special equipment. It can be both imported (the equipment of Ukrainian manufacturers is the most common), and domestic, different kind and configuration, which depends on what kind of croutons you are going to produce. Standard set equipment includes bread slicers, ovens for drying bread, equipment for applying spices, packing machines.

Ready-made ideas for your business

Experts recommend buying automated lines, with the help of which it is possible to produce crackers in straws with their subsequent packaging in polypropylene bags. These croutons are more popular than cubed croutons as they are thinner and less hard. For the manufacture of such products, a special machine for cutting bread into strips with a capacity of up to 100 kg of products per hour and a cost of about $ 1,500, a machine for frying crackers with a capacity of 30 kg per hour and a cost of $ 800, a coating machine with a capacity of 90 kg of products per hour and a cost of $ 700 and packaging a semi-automatic machine that allows you to pack up to 500 packages of 50 grams each per hour, costing over $1000.

The minimum cost of a simpler line with a capacity of up to 20 kg per hour (up to 330 packages of 50 grams per hour) will be about $4,000. This is the simplest and cheapest version of the line, but it also has a number of disadvantages. Experts advise to purchase some equipment separately, and not as part of a line to increase profitability. So, for example, as can be seen from the above data, the productivity of the machine for cutting bread into strips and the coating machine is several times higher than other pieces of equipment. To avoid downtime, it is recommended to purchase two more semi-automatic packaging machines and two or three crouton roasting ovens (the exact number depends on the productivity of your equipment and the capacity of the oven).

With a relatively small additional cost, you can increase production by at least three times. A simple line is usually equipped with a rotary oven, which requires pre-drying of crackers after they have been cut on a suitable machine.

It takes too much time: sliced ​​​​bread before roasting must stand for two days in cardboard or wooden boxes. If this condition is not met, then when rotating in the oven, the straw will simply be crushed. To shorten the production cycle, roasting ovens can be used, where there are no rotating elements. For example, ordinary table ovens are suitable for this. However, they have two main disadvantages - high price and high power consumption (see below).

Ready-made ideas for your business

Also, in addition to the line itself, as in any bakery, you will need various tools (scales, measuring spoons, mugs, scoops), inventory (containers, containers for storing and drying crackers, etc.), racks, tables, etc. All this will require about another 100 thousand rubles (subject to the purchase of expensive racks and tables in used condition).

Such equipment will make it possible to produce at least 2,500 packages of 60 grams of crackers in one eight-hour shift (or about 150 kg of products). The consumption of products for such a volume will be: 300 kg of dense bread, 1.6 kg of spices, and 8 kg of polypropylene metallized film with a pattern will be required for packaging finished products. It is worth saying a few words about the packaging. Some manufacturers try to save on this item of expenditure by choosing not the highest quality material for packaging their products. However, later such savings go sideways. Firstly, such packaging is inconvenient to use and quickly breaks (often right in the hands of the buyer), and, secondly, the quality of the packaging directly affects the shelf life of the finished product. You will also need to order corrugated cardboard boxes, which are required for transporting products.

Add to this the cost of electricity (25 kW), gas consumption when using a gas oven, as well as the wages of operators. As the experience of entrepreneurs shows, it is most advantageous to use gas, rather than electric stoves (otherwise, in the latter case, it will cost a third more). Two people per shift are required to work on the line. As a rule, such productions work in two shifts, therefore, you will need 4-5 people to work on the line, a technologist, a mechanic and a foreman. The total number of people in the state, including an accountant, purchasing manager, sales manager, etc., will be at least 15-20 people, depending on production volumes.

To accommodate the equipment, you will need a room for a workshop with an area of ​​50 sq. meters (optimally for medium production - 80-100 square meters). The same amount will be needed for household, office, administrative (office) premises, and you also need to allocate space for warehouses of raw materials and finished products. It is desirable that the production itself be in major city(with a population of at least 1 million people), but the workshop itself can be opened on the outskirts, where the cost of rent will be less.

To start the production of snacks (in particular, crackers), you will need to obtain permission from the SES and firefighters, as well as a barcode from the Chamber of Commerce and Industry. It will take about a month to obtain permits. In addition, you will need to make technical specifications (TS) for your products, coordinate and approve them. TU is normative document, which establishes technical requirements for manufactured products.

Specifications are needed if there is no GOST or technical regulations to determine the parameters of manufactured products, if you need to supplement an existing GOST or you need to combine the requirements prescribed in several state standards. Specifications, like GOST, are developed for specific products, materials or their groups. Among other things, they should specify the procedures for establishing compliance with these requirements.

The development of technical specifications can also be ordered in specialized company. Creation of the initial version of the specifications takes at least three days, then the text is agreed with the customer, then changes are made to it, and finally the final version is approved. Typically for development specifications takes up to seven business days. The cost of such work is from 30 thousand rubles. But it is quite possible to find cheaper options. TU can be compiled independently, observing all necessary requirements. True, it will take much more time to agree and finalize the final version. Often such savings do not justify themselves.

It is most profitable to sell products such as snacks through wholesale companies and large retail chains. In the presence of a large range of products (not only crackers, but also other types of snacks), as a rule, manufacturing companies work directly.

With a small assortment and limited production volumes, they turn to intermediaries. One of the most significant (besides rent and equipment) items of expenditure is advertising and promotion of your brand. Of course, you should not immediately aim at building a federal-scale brand. It is unlikely that you will have sufficient budget for this. However, even a new company is quite capable of conquering the regional market. Actively use outdoor, print and POS advertising (directly at points of sale), arrange various promotions, focusing primarily on the student target audience.

In some articles, you may come across recommendations to target a children's age audience when promoting your snacks. In fact, crackers and other snacks are classified as "unhealthy" foods and are not intended for young, middle-aged and older children. Therefore, it is better to focus on young people aged 17-18 and older. Think over the packaging design of your crackers - even such little things have a very great importance. Bright packaging with a memorable name of the product to make it stand out on store shelves among dozens of similar packs.

Another key to the success of your products, in addition to well-built advertising campaign, - the consistently high quality of your products, which directly depends on the quality of raw materials - flour, sunflower oil, food additives and flavorings. Save on the latter is not worth it.

If you still want to maximize profitability (which is 20% in the case of snacks), then it is recommended to do this by expanding the range. Ideally, if you are baking bread yourself. Then there will be more opportunities for expansion. Although it is quite possible to buy bread with a dense homogeneous structure without voids from a local bakery and at the same time introduce new tastes, sizes and shapes of crackers (for example, more convenient straws have replaced the usual cubes) and change the volume of packaging.

Additional promising but not yet covered Russian manufacturers snacks, the direction is associated with the production of crackers for various dishes. Crackers as an additive are used in recipes for various salads (including the famous "Caesar"). At the same time, it is not so easy to find suitable crackers for sale. They must be made from wheat bread and have specific size and degree of roasting.

Croutons, positioned as a snack for beer, are not very suitable in this case, since they have a pronounced taste and smell, which are given to them by food additives and flavorings. Often they greatly distort the taste of the dish itself. Some manufacturers bakery products sell crackers made from the waste of their production. But the latter, as a rule, are not distinguished by either particularly high quality or ease of use - they are packaged in large bags, cut into large pieces, etc. The production of special crackers - dressings for wheat bread salads with a minimum addition of spices suitable for the recipe can become excellent and promising idea, as well as your undoubted competitive advantage. In this case, you will have another sales channel for your products: such crackers are willingly purchased by numerous cafes and restaurants.

The cost of one package of crackers, as a rule, does not exceed 20-25 rubles. The main rule for pricing beer snacks is that consumers will not pay for them as much (and even more so) as one can of beer. Also keep in mind that snacks are a seasonal product, and their sales volume strongly depends on beer sales volumes. So, the peak of sales falls on the period from May to October, and in the period from November to April there is a noticeable decline.

However, since croutons have long ceased to be perceived by consumers as an indispensable snack for an alcoholic drink and are positioned by many manufacturers as an independent product, these seasonal fluctuations do not affect their sales so strongly (although a certain pattern is still traced).

So, the minimum starting capital for organizing your own production of crackers is from 800 thousand rubles. Moreover, more than half of this amount will go to the purchase of equipment, part - to rent and purchase of raw materials, and the rest - to the current expenses of the enterprise (advertising, wages, etc.). With an established system for marketing finished products, the payback period is estimated by experts at six months. The average income can reach 150 thousand rubles per season and 100 thousand rubles in the remaining months.

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