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Unique and will have a look. How to make text unique: the experience of copywriters

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Originality is important in everything - in what you wear, how you speak, what series you watch. The originality of the text is no less important - with its help you indicate your presence in it. Even if it manifests itself in a complete inability to connect two words and speak meaningfully.

Search engines are of the same opinion - for other people's texts, given out as their own, they will throw your site out of the search results. Because stealing is bad. We have already written about how to check whether your content is unique or not - in detail and with examples. And in this article we will talk about how to raise your text from the bottom of the sea a) if you want to quickly and effortlessly b) if you are ready to sit on your brainchild for an hour or two.

How to make your article unique: using artificial intelligence

Write, write and again ... Or maybe just press a button and get the result?

It is well known that there are special programs based on the toolkit of which is a dictionary of synonyms. Throw in the source text into them and get its rewrite - as many options as you need. Half of these services are free, the rest have long been working on the principle of “money in the evening, chairs in the morning”.

This method of creating content is used when filling sites for placing paid links. To say that the quality of the generated texts is poor is to say nothing. Yandex and Google do not like bad links and lower their rating for them. So if you do not want to risk your positions, do not look for easy ways - they lead you know where.

Programs with which such sites are filled - . They are also used for doorways - pages that are well ranked by search engines, but for the most part "empty" for visitors. Search robots can detect such sites immediately, or they can find them in 2-3 months. The result is always the same - the inevitable punishment. A rare resource lasts up to 1 year.

It is easy to understand that the purpose of using programs for automated rewriting is to replace the original content with the closest possible meaning. You don't have to waste time looking for new passages. All that is needed is text A, which will be turned into texts B, C, D, and so on.

What would you like? Make the text original as quickly as possible without hiring copywriters.

What are you getting? Original content that will get its 100% and raise the site in the search results for a while.

While you prepare for the first positions and look forward to success, we will run through the most popular services to show you how they work.

Supernatural synonymizer: how to make text unique online, without registration, sms and blood oaths

The first program we will introduce you to is a synonymizer from raskruty.ru. We are immediately warned that stop words can be specified, and the resulting set of letters will have to be finalized. The principle of the service is the selection of words that are close in meaning to replace those that you typed in the upper window.

Checking the program is as easy as shelling pears - we write:

And then click on "process":

You really have to refine it - the text turned out to be unreadable. But the program completed its task - it picked up synonyms and arranged them in right order, highlighting "replacements". It remains only to fix the car. Or leave everything as it is if the content is intended for a doorway.

USyn - how to make uniqueness bigger in a couple of clicks

Another synonymizer with a simple and understandable algorithm of work: we give him a text, he gives it to us in a modified form. Here, just like in the previous service, you can filter out stop words. The difference is that initially there is only one window (the second one will appear a little later), but the “process” button has not gone away. Let's try the program in action:

Again blood from the eyes, but the text has been changed - which was to be expected.

How to make text unique with a program: free for now

The creator of the next synonymizer honestly admits: he wants to receive money for his invention, but Zarathustra does not allow it. And therefore, multiply your texts for free, that is, for nothing, until the shop closes.

On the page there is a brief explanation (what is the principle of the program), a description of its features (it will make unique not only the content in Russian, but also in English - when buying the program and replacing the base of words). Below is a standard source text window labeled “write here”:

We insert a couple of sentences to check if the service is so good, and click on the “synonymize” button. By the way, it is located inconveniently - at the very bottom of the page, lost somewhere among the banner ads.

For some reason, the result appears above the source text box. Originality is above all.

Not bad, but not perfect. And that means you still have to make adjustments. We say goodbye to the good developers (before that, you can scroll through the reviews hidden under the “thanks” - among them there is a practical remark that the synonymizer is incompatible with the great and mighty) and go to the new site.

Synonyma is another program to make text unique

The fourth service offering ex machina original content. The principle is the same as in the previous versions - the coveted percentages are achieved by replacing words. Before us are again two windows - it will not be possible to confuse:

Insert text, select a dictionary from the list:

We click on the magic button "synonymize" and look at ... no, not at the result, but at the captcha that drops out at the first attempt to find it out.

A few seconds of waiting, and then a new portion of unreadable:

And it's all? For the double captcha, I expected more.

Conclusion: the synonymizer wants the best, but it turns out, as always, clumsy and not very high quality. He honestly tries, but for the meaningful part of this unique work, the hand will not rise to put more than a solid three. You can fill sites with such content if you really want a quick take-off in positions. There is only one question - will this resource be really useful for people, and not for robots.

The moral is simple: you have to do everything yourself.

How to raise uniqueness without using programs: separating the meat from the bones

So, you have a non-original text that needs to be redone for the search engine in such a way that it considers it the one and only. Further - simple tips for those who hate synonymizers and content generators even more than me.

  • Change H1

Start with a title. It greatly influences the search ranking and attracts the attention of visitors. Do not forget about the keys, but do not fall into insanity either - H1 should be accurate, readable and unlike other titles. Remember: coincidence is bad. Uniqueness is good.

  • Redo the start

Let's start with the first paragraph and change it. It is to the first part of the article that the search bot is most sensitive - it will immediately see where you copied it from. So go through each offer, remembering to keywords Oh. Make the original a little more readable (write for people), add some style that the original lacks, and boldly move on.

  • Dig into the body of the text and change it in the middle

And here is not in question about serious alterations - just change the case or replace the verb with a gerund. For example, I often sin with cumbersome constructions that are easy to replace by replacing them with more concise and readable ones. It will not take much time for this, and uniqueness will rise by a percentage or two.

  • Rewrite the conclusion

The ending is just as important as the beginning - the search engine will happily stick to the ending if you give it a reason. It's better to have the original ending. These are just a few suggestions, but in my experience, finishing is always harder than starting.

  • Play with formatting

Often in the first positions of the issue is the text that is completely formatted. Hard to believe? Try it and then write to us. Naturally, this measure only works in combination with those described above.

  • Add links

Is the text about hot cakes still non-unique? Share what you've written about how to make the world's best baking dough and add a link. Or send the user to any third-party resource with recipes. A trifle, but nice. Both the reader and the search bot.

  • Don't step on the throat of your own song

Write your content, even if the original text is dry and summary facts. Make digressions, add an introduction and a conclusion, expand the lists - in a word, use every opportunity to prove that you are the author, and not Ivan Ivanov from Advego.

Instead of a conclusion

We are used to the idea that the key to successful ranking is unique content. But 100% according to Text.ru or Advego should not be an end in itself. These services define technical originality, but not semantic originality. In addition, checkers often argue with themselves: Plagiarism can be 78%, while Content Watch is 100%. What accounts for this discrepancy in results? There are many reasons - from changing the verification algorithm to problems on the server and the speed of your Internet. And you should not tear your hair out when you see the number 80 or 94.

In fact, you can determine the uniqueness of the text yourself. Ask yourself:

  • my article is indeedoriginal within the meaning of?
  • It has usefulfor the usernew information?

If you answered “yes”, you can ignore the percentage below 100 from Text.ru and Advego - this is not the ultimate truth.

It is worth thinking about only in one case - if the matches found are really serious (for example, a whole paragraph of identical text). One advice - learn to formulate your thoughts without looking at third-party sites.

In this article, we talked about how to make text original using programs, and found out that this is not the case when artificial intelligence comes out the winner. The only proven way to take quality is to entrust the writing of content to us. We know how to do it honestly, not boringly, usefully, elegantly. Just the way you like it.

The importance of content is difficult to overestimate. If the site contains a large amount of quality content, then the site is doomed to success. But everything would be fine if not for one thing: content must be. Your own, unique, interesting and useful. And here on the word " unique» Cut off 90% of those who have discovered the beauty of the content.

And really, why invent something if everything has already been invented? The Internet is big, and everything is already written there, why reinvent the wheel? We take a piece of text from Wikipedia, a bunch of paragraphs from a competitor’s website, a pinch beautiful phrases from sites from the top of search results and decorate with photos from Google Images. Links to sources? No, have not heard. That's it, the article is ready. Welcome to the world of modern copywriting!

Unique content

Unique content is the basis of the Internet. There is more communication, but this topic is out of scope. That is, Internet users, apart from the opportunity to communicate, go to the Internet to gain access to some information of interest to them. Content search is exactly what search engines are for and what search engines value above all else. Yandex openly says that the main thing for Yandex is content. Analogy for Google - "Content is King". Accordingly, search engines value those who regularly deliver unique and relevant content.

Question, what is unique content, has long stirred the imaginations of people who want to protect their intellectual rights or want to cash in on other people's work. I do not want to get into controversy, but creating something from scratch is almost impossible. To create something, you need to create it from something. That is, in any case, the new appears on the basis of something already existing, and to say: “I created this!” is at least strange.

However, this does not mean at all that labor, time and effort should not be rewarded, let alone borrowed. Therefore, the question is not so much in protecting rights and not even in creating difficulties for using someone else's content, but in speeding up and simplifying its indexing, that is, in recognizing the content for you as the primary source.

Non-unique texts

Content is evaluated in terms of potential applicability and usefulness that this content can bring. But if we are talking about content from the point of view of search engines, then the UNIQUENESS of the content is added to the potential applicability of the content. Therefore, it begs the question, who determines the uniqueness of the content? Indeed, the uniqueness of content is a comparative concept.

So who, how, what and with what compares? Compare search engines, compare new content with already indexed. Roughly speaking, whoever has the text indexed first has the original text. I repeat, roughly speaking, the source of content is the resource on which this content was first discovered. It's rude because various types content, various methods of analysis are used to determine the original source. It can be assumed that the original content source may change depending on the data accumulated about the content and content sources and the state of these sources.

Non-unique pictures

Let's take images for example. Today, the search engine found a new image with a resolution of 640x480 on one site, and tomorrow the same image with a higher resolution of 800x600 on another site. Who is the original source? It depends on and, in fact, the search engine itself, which found these pictures.

Content on the Internet is laid out for free use, and all users can do whatever they want with this content. This is so, in fact. Of course, someone can claim that this is his picture, and start proceedings for misuse of copyright material. But the very ability to use this content is not going anywhere.

Therefore, no one can be sure that 100% of the content he creates will be recognized as 100% of his authorship. And the © icon won't help.

Stolen content

Texts are stolen. Photos, pictures and all kinds of images are also stolen. Videos are stolen. Music is stolen. They also steal oil, gas, timber, people, fur seals, love, freedom and independence. Everyone steals. This needs to be understood, accepted and thought about how to resist it, especially since here they have really thought and invented for you. Why not take advantage? 🙂

I won't list everything possible ways fight against content theft (if you really want, write in the comments, you can write a separate article about this). I will try to explain general principles placement and primary protection of content on the Internet.

Basic principles

The first and most important principle is the maximum uniqueness of the content.. It is clear that there are a limited number of letters in the alphabet, and there are only three colors (ok, there are still black and white). But, in each text there is a unique logical structure and if the text is written by a person, then the logical structure and manner of writing become a unique imprint. And it is impossible to create two absolutely identical photographs.

Conclusion: By creating content on your own, the probability of significant matches tends to zero.

The second important principle is indexing speed.. The faster the search engine finds and indexes the content, the faster its source will be determined. For example, you actively blog, but search engines index your site poorly for one reason or another. Someone whose site is indexed better (faster) starts stealing your content with a banal copy-paste and posting it on their site. If your content is indexed faster on someone else's site, it's not your content. From the point of view of search engines, the site where your article is first found will be considered the primary source. And you, it turns out, stole the article.

Conclusion: high speed indexing is your best friend.

Yandex.Webmaster — Original texts

This is a service that can be used to inform Yandex about the appearance of the original text on the site.

Quote: If you publish original texts on your site, and other Internet resources reprint them, warn Yandex about the imminent release of the text. We will know that the original text first appeared on your site, and we will try to use this in setting up search algorithms.

There are many ways to prevent misuse of your content. But for each of them there are several ways to get around them. And if someone is known to systematically steal your content, you can request that your content be removed from the third-party site or initiate legal action. But practice shows that if a third-party resource does not remove content voluntarily, then an attempt to achieve this through a court may cost more than damage from the theft of a content.

Post your own unique content. Think about how, when and where to post content. And you will be happy 🙂

    Sergei Burykh

    Hello!
    Example: I am a startup. opened an online store, at first I do not have the physical ability to post unique content. And of course I do a baaalshoy copy-paste. But, for example, things went uphill, I had resources, and I decided to improve the situation. And he began to systematically, well, at least rewrite the texts. Will search engines index them?
    And another question, what percentage of uniqueness can be considered suitable? for example, 70% is enough, or do you need 99, no less?
    Thank you)

    1. Anton Soshnikov

      1. "...I don't have the physical ability to post unique content." If the site has nothing to offer the search engine, then it has nothing to do in the SERPs.
      2. “... I began to systematically, well, at least rewrite the texts. Will search engines index them? Search engines will index anyway.
      3. "... what percentage of uniqueness ...". Percent relative to what? Do you know exactly how search engines determine the uniqueness of the text on the site and how to express it as a percentage?
      4. “... can be considered fit? for example, 70% is enough…”. "Good" and "sufficient" for what?

      Based on the example you gave: You are trying to plug a hole in a site with the fancy name of SEO, not quite understanding what it is and why. SEO is a large complex of interrelated factors, and rewriting texts alone will not make the weather.

      1. Sergei Burykh

        I understand that the SEO hole is big, and there are many factors that affect its size. And they are being worked on. Let's take a hypothetical situation where all the technical issues are more or less resolved. But the content remained the same, that is, non-unique. So I take, rewrite the text, check it on Advego Plagiarism, or in another way, and the program gives me that the uniqueness is 70%. And highlights sections of text that are already on other sites. And here I just wanted to ask a question to professionals: “how do search engines determine the uniqueness of the text on the site and how to express it as a percentage?” I understand that these algorithms are probably unknown. But at least I want to understand the principle. And “suitable” means that the text is perceived by search engines as unique. Mess turned out, but I hope it is clear at least a little bit)

        1. Anton Soshnikov

          There is no clear value that could characterize the originality of a particular text through the eyes of a search engine. Therefore, it makes no sense to focus on this. That is, literally, we should not think about the originality of the content if we ourselves are the source of the content. This means that the rewriting of the text as a free paraphrase can be considered original. Revealing a percentage match with the source text is good, as it allows you to move further away from the source code. But here, too, everything is not so simple. Search engines like Google or Yandex perfectly recognize synonymization and read the logic of the text. Ideally, when rewriting, the logical constructions in the text should change, and instead of synonyms, it is better to use logical synonyms (you can always describe the same thing in different words and with different meanings). Google wrote somewhere that it is not so much the uniqueness of the text that is important for it, but the unique opinion that a person expresses using the text. Therefore, I wrote above about a FREE retelling of the source, namely a personalized rewrite. Within an online store, the task can be more difficult, since the volume of text descriptions is usually small and it is difficult to express originality in them. But the essence of the approach does not change. If you make original, unusual and more informative text descriptions, you will definitely see that they will rank better than competitors' standard descriptions.

  • Everyone who has dealt with the optimization and promotion of a site in search engines has heard of a unique text. SEO experts vying with each other say that the text on your site must be 100% unique. We will not hide, we ourselves are talking about this (for example, in the article “Checking the text for ... uniqueness”). But! Technical uniqueness of 100% is far from a guarantee of success.

    We've seen hundreds of sites that seem to have unique content. At least, anti-plagiarism programs showed 85-100% uniqueness. But they were very, very far from the TOP. Why?

    Let's skip the long discussions about the fact that website promotion is a whole range of activities, including technical and semantic optimization, building up a natural link mass, etc., etc. We are now only interested in uniqueness. We will try to answer the question why, with almost equal external conditions some sites are in the top, while others are in the *op.

    We have 3 versions of this:

    Version 1 (and main) - no added value.

    Even if the anti-plagiarism program shows 100% uniqueness, does this mean that the text is really Unique with capital letter"U". Is not a fact. There are so many texts similar in meaning on the Web that it’s already nauseating from “dynamically developing companies" With " low prices”, “high quality” and “team of professionals”. The technical uniqueness in such texts is quite acceptable, but the semantic one is completely absent.

    But where it is worth placing unique texts is on the main page (albeit a small text, but it will be), on the pages “about the company”, “conditions”, etc. And, of course, in “useful articles”. 20 unique articles is not a description of 2000 products ... you can master it. But the content of the site will be really attractive and unique. And you can survive product cards that are similar to each other.

    And by the way, when there are a lot of goods or services on the site, it is worth remembering the law Pareto, or the 20/80 principle. Choose 20% of the products that bring 80% of the profit and write 100% unique texts for them.

    Conclusion. The purpose of unique text is not to get a 100% score in the plagiarism checker, but to interest the client, lead him to buy and return to the site again and again with recommendations and positive reviews.

    Therefore, ceteris paribus, to promote a site in the TOP, texts are needed:

    1. With 100% actual uniqueness
    2. Value Added
    3. Interesting to your customers

    This article will focus on the importance and influence on the promotion of such a factor as the uniqueness of content.

    To date, opinions differ: some believe that uniqueness is almost a panacea for all problems, while others argue that it is not uniqueness as such that is important for search, but the demand for content from the audience. Let's sort it out in order.

    What is content uniqueness

    Content uniqueness is a significant property information material, which involves placing content on the Internet once. Uniqueness is one of the basic criteria by which search engines evaluate the quality of content.

    Search engines, such as Yandex and Google, recommend publishing only original articles and images for them for high-quality SEO website promotion. Typically, sites with unique content rank higher in search results, but there are exceptions.

    Let's take a closer look at what unique content consists of.

    Unique text

    The text component of the site is one of the main tools for its SEO optimization and promotion. Unique text and articles are created using:

    • copywriting - writing original texts on a specific topic;
    • rewriting - a method when the finished text is taken as a basis and completely rewritten.

    The uniqueness of the text is measured as a percentage and is the ratio of the volume of the borrowed and the author's text. There is a generally accepted scale:

    • 95% - 100% - very high level uniqueness;
    • 90% - 95% - high level of uniqueness;
    • 80% - 90% - average uniqueness;
    • 79% and below - low level of uniqueness.

    I usually require copywriters to have at least 90% uniqueness, as such texts are well valued by search engines. However, the information should be not only original, but also useful. Then there is a possibility that this article will stay in the TOP much higher.

    1. On pages such as "Home", "About the company", "Contacts" there must definitely be a unique text. This includes: unique selling proposition (USP), company benefits, company contacts (details, phone numbers, address, email). All this must be original and not coincide with the content on the site of other companies, otherwise the site may fall under the affiliation filter.
    2. Depending on the specifics and subject of the resource, non-unique text can be allowed in product cards. Fortunately, search engines understand that it is difficult to create truly unique text - for example, for products. gas equipment or pipe metal, because technical specifications will be repeated on various resources. In such cases, you need to focus on design and usability in order to achieve high positions.
    3. Truly uniqueness is important in articles, news, reviews of your site, as it simply cannot be copied here. One of the solutions may be to indicate the source - a link to the resource from which the information was taken. Then such an article can take pride of place in the TOPs, especially if the source site has good behavioral factors.
      Click-through rate also plays an important role in search results. For example, if the source site has a poorly developed snippet that does not attract users, and the site that copied the page has a well-developed Title, micromarkup and emoji, the user will accordingly go not to the source, but to the copy. Additionally, the weight of the copy is added if this is the last click in the search results (last click).
    4. Completely non-unique text can be used in cases where intellectual property is involved, such as laws and regulations on legal websites, texts of various books on online libraries, lyrics on music sites, etc.

    In other cases, the text can be easily uniqueized.

    Unique Images

    To date, the use of images is one of the successful methods of promotion. They are also the added value of the articles. Pictures bring text to life, making it more readable and enhancing the page's appeal.

    Now Yandex and Google can distinguish images not only by tag attributes , but also on the chart itself. They value original content because it can show users more diverse search results. Unique images allow the site to participate in image searches and receive additional traffic. However, in addition to the presence of author's images, you need to further optimize the Alt and Title tags, the text near the image, and the page itself.

    The ideal option is to take photos (draw) yourself or hire a staff photographer. If this is not possible, you can find pictures through a search or on photo banks, and then uniqueize them using graphic editors.

    The following tricks will help:

    • mirror reflection;
    • rotate a few degrees;
    • framing;
    • applying various graphic filters.

    Unique Design

    If you decide to use a template design to save time and money, be prepared for the fact that several, or even dozens of sites on the Internet have exactly the same design. Naturally, such a design will not be well received by search engines.

    I will also list a couple more disadvantages of using template design:

    • This can negatively affect behavioral factors. If users see a site with the same design, they may consider it secondary, not worthy of due attention and simply leave it.
    • With most template sites, it is difficult or impossible to make significant changes to the design, such as moving blocks, widgets, menus, and other elements.
    • Also a significant disadvantage is that the creators free templates often they sew hidden or cross-cutting links into the page code, due to which the weight will be transferred from your site to the site of the creator. Also, due to such links, he will receive a lot of clicks on the referral link, which will bring him profit.

    In general, sites with a template design can rank at the same level as sites with a unique design, but it is much harder to compete for a place in the TOP.

    If you want to achieve serious results, it is important to create a design for your website that will distinguish it from competitors. If the design of your site will completely coincide with another resource, then there is a risk of falling under affiliation. Also, the owner of the twin site may complain about you. Do not copy successful solutions, even if you really liked them.

    Good exterior design is a unique design. You need to constantly look for new, interesting and unusual UI / UX solutions - this will be highly appreciated by both users and search engines.

    For many, design means structure. However, it will be difficult to create an absolutely unique structure for an online store. Here it is better to monitor the convenience of users. When creating an online store, choose a template with correct structure and fill it with unique content.

    Services for checking the uniqueness of text

    Let's take a quick look at 3 top text uniqueness checkers we use.

    The free online text check service will show the percentage of text uniqueness, as well as find duplicates and rewrites. Additionally, it checks spelling and performs SEO analysis of the text (the number of characters with and without spaces, the number of words, the percentage of spam and water).

    This service checks texts for uniqueness using the algorithms of shingles, lexical matches and pseudo-uniqueness. On the Advego website, users have access to:

    • free SEO text analysis (keyword density, frequency, stop words, water content, classical and academic nausea, grammatical errors);
    • spell checker, online transliteration services;
    • url generator.

    There is both an online version and a desktop version.

    IN this service It is possible to check texts for uniqueness. Unregistered users can check texts up to 3 thousand characters long for free, registered users - up to 15 thousand. There are different types of checks: deep check, express check. Interestingly, there is a picture check and other functions. To check a large number of texts, the eTXT team is ready to provide the user with a separate service (a subscription fee is charged).

    There are three types of program:

    • desktop version (free);
    • online version (1.5 rubles per 1000 characters);
    • API (subscription fee - 3000 rubles / month).

    How does the uniqueness of content affect promotion in different PSs?

    It is safe to say that Google and Yandex have a negative attitude towards copy-paste. However, as practice shows, Google values ​​relevance and how the user's task is solved more, so content with low uniqueness can easily rank in the TOP.

    In Yandex, low content uniqueness can lead to removal of pages from the index, and if non-unique content is found on most pages of the site, this can lead to pessimization of the site, that is, a decrease in its positions in search results.

    Why non-unique articles get to the TOP?

    I have 2 versions of why this happens:

    1. The "many-armed bandit" can help non-unique articles get into the Yandex TOP. This algorithm raises new sites to the TOP, evaluates their behavioral factors and decides whether the site deserves to be in the TOP. It is not difficult to get into the TOP - it is difficult to stay there. And here behavioral factors and last click, which I mentioned above, come to the rescue.
    2. Now there are a lot of topics in which it is not that difficult, but impossible to create unique articles. For example, these are texts of laws, court decisions, legal formulations, etc. Also, these types include online libraries, lyrics and various reference Information, which is unchanged.

    In such cases, behavioral factors come into play. If the user went to the site and did not return to the search results, then he found what he was looking for. Conclusion: the site is interesting and fully responds to the user's request, so PS will leave them in the TOP. There is a lot of good content on the Internet, but it’s not enough just to write good article- it needs to be well presented to the user.

    Content copy protection

    Let's talk about how to protect a website from copying content. Let's start right away with the bad news: it is impossible to completely protect yourself from copying content, but you can complicate this process for ill-wishers.

    1) If you notice that your content is being stolen, you must first look at whose content appears first in the search engine index.

    If your site is indexed later, you need to take measures to speed up indexing.

    Indexing can be improved in the following ways:

    • Automatically add created pages to sitemap.
    • Display cross-cutting blocks on the site with links to new articles.
    • Submit new articles for indexing:
      • in Yandex.Webmaster, this is the Rebypass tab (Indexing section);
      • in Google Search Console - go to "Check URL" and check the address, then click on the "Request Indexing" button.
    • Customize Last-Modified headers.
      The essence of this method: if no changes were made to the pages after the last bypass of the bot, the server must give a 304 response so that the bot does not download their contents and, first of all, spends the quota on documents that have actually changed since the previous indexing or new documents.
    • Install "Bot Catcher".
      When a search robot comes to a page, a special script will show him links to unindexed pages. It is worth mentioning that this is quite an expensive pleasure.
    • Set up automatic linking social networks or hubs with a link to a new page. This will attract the bot, he will follow the link and bypass the page. There should be many such links.
    • Close from indexing pagination pages that lead to old pages. Leave open pagination that leads to new pages added within 4-5 days.
    • Ping new pages.
    • for new content, use the "Original texts" tool in Yandex.Webmaster (section "Site Information");

    • we file a complaint about already stolen content using the “Report copyright infringement” tool.
    • There is no opportunity to secure the originality of texts, as in Yandex. Therefore, we make every effort to ensure that our content is indexed earlier.
    • In case of copyright infringement, we file a complaint about duplicate content.

    3) Paid placement of articles on less trusted sites with a link to the original source.

    The more such links the source receives, the less the search engine will doubt its copyright to this content.

    Under such a system, the owners of large news portals can be sure that their reputation will not suffer at the expense of smaller and less conscientious resources. In addition, owners of less trust resources have the opportunity to earn on paid placement articles with a link to the original source of the content.

    You can protect your content from copying at the site script level, in which special commands are written, or in which some plugins are added. For example, for WordPress there is a special WP-CopyProtect plugin that simply disables text selection on the page and also disables right-clicks. However, "advanced" users will still be able to pull content from source code pages.

    There are scripts that, when copying content from your site, can imperceptibly put a link to your own site in the code of a competitor's page. And so that the person who stole your content does not notice anything, you need to think about just one thing - move the link so that it is not visible to the editor.

    Important! This method should be used with extreme caution and only used when your content is actually being stolen, as Google can penalize hidden text and links.

    6) Image branding

    Add corporate colors, company logo or website link to your photos and images. This will not only protect images from copying, but also increase the recognition of your brand/resource.

    Of course, you can use special programs to remove or crop the logo, watermark, but not everyone will spend time and effort on this.

    7) Replacing the image with an empty file

    Another way to protect a picture or image from being downloaded is to install the WordPress Photo Protect plugin. When downloading an image, we will only get an empty file.

    To prevent downloading the image in its original size, you can use Photoshop overlay a transparent layer of the same size on top of the original image.

    Of course, if desired, it can still be copied by taking a screenshot, however, again, not everyone will spend time on this.

    conclusions

    In my opinion, search engines still pay a lot of attention to the uniqueness of content, and it is, without a doubt, one of the most important factors. However, uniqueness alone is not enough to bring the page closer to the TOP of search results.

    • The uniqueness of the text will work in conjunction with relevance, usefulness, relevance, quality of writing and optimization for key queries. You also need to make sure that reading these articles is user-friendly. Then the traffic will not be long in coming.
    • Unique content on the site is, first of all, the trust of search engines and the confidence that no filters will be applied.
    • If the content is non-unique, but provides more value to the user than the original source, such content is likely to receive a larger share of traffic than the original source.
    • If you want to copy someone else's content, you need to work more on behavioral factors. Only then can you get to the TOP.

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    - this is the main and key requirement for articles on the site. If the articles are not unique, then there will be no promotion, no matter what you do, no matter how much money you invest in the site, its traffic will not increase. Therefore, the uniqueness of the article is important, like, for example, breakfast for a person.

    What does a unique article mean?

    A unique article is a text that has no analogues on the Internet. Search engines are not yet very good at recognizing the meaning of the text, so only the text analogue is taken into account, that is, the words, and not the essence. Therefore, any thought can be presented in dozens of unique, in the eyes of the search engine, articles.

    How to check the uniqueness of an article

    The uniqueness of the article is checked using a variety of services, we wrote about some of them. It is noteworthy that each of them can show different results of checking the uniqueness of the article, as it works according to different algorithms. And it is impossible to say for sure which of them is the most correct.

    But no matter how complex the algorithms used by the program for checking the uniqueness of the text, if the article is 100% unique, this result will be shown in all services. Therefore, in order to be sure of the uniqueness of your article, you need to achieve just such an indicator.

    How a non-unique article will affect promotion

    Uniqueness up to 95% is considered normal. However, even a small deviation from 100% can affect the position of the site within the TOP 10. Therefore, if you are targeting such high positions, you need articles with 100% uniqueness.

    The uniqueness of the article below 90% can begin to negatively affect the promotion of the site, since when ranking, the search engine will take this into account and significantly reduce the position of the site.

    Uniqueness below 80% can attract overlay filters from search engines, which will permanently lower the site to the bottom of the search results, from where it will be difficult to get out.

    Therefore, if you think about an article with “average uniqueness” “maybe it will do”, then you are mistaken. This will not only not benefit the site, but can also harm it.

    How to make a unique article

    The best option is to do absolute copyright. That is, to express your unique thought that was born in your head, and not to rewrite other people's words. But the presentation of someone else's thoughts in your own words will also do.

    The worst way is rewriting, especially if the method is used as a synonym. Search engines have long learned to recognize not deep rewriting of articles.

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