How to open the production of drinking water. How much can you earn doing business on the water? How best to register a business

♦ Capital investments – 425,000 rubles.
♦ Payback – 7–10 months.

Real businessmen can do business out of anything, even out of thin air.

If you dream of joining the ranks of entrepreneurs, but you can’t decide what kind of activity to do, think about what people always and everywhere need?

These are food and, of course, water.

business on the water- easy to start, does not require large capital investments and quickly pays off.

The specifics of business on the water

In an unstable economic situation, it is quite difficult to find a business that would bring good money no matter what.

The business of selling drinking water just belongs to such types of entrepreneurial activity.

Today, companies supplying bottled water are experiencing a kind of boom, and experts predict that this trend will continue in the near future.

If you decide to join those who do business on the water, it will not be superfluous to learn about the features of this business sector:

1. The business, based on the production, bottling and delivery of drinking water, is recognized as one of the fastest growing.
   In the last year alone, its share in Russia has increased by more than 40%.
2. On average, one office employee consumes half a liter of water per day and about 10 liters per year.
   Just imagine how much money you can make if you develop a wide customer base.
3. The prices for drinking water and gasoline are not too different, but it is much easier to set up a water bottling company than an oil refinery.

Two business options on the water

If you want to do business on the water, you must decide what exactly your company will do, because there are two options for this type of entrepreneurial activity:

1. A plant that extracts water from a well, pours it into glass or plastic containers and delivers it to end customers.
2. Company for bottling and selling "foreign" water.

The first option is more expensive in terms of money and requires a lot of time to start, because you need special equipment, qualified personnel, equipment, factory premises, the need to pay for expensive laboratory tests, and also special permits for the extraction of water from sources.

In addition, today it is quite difficult to find a free source of mineral or table water, which would not already be occupied by more efficient competitors.

If you do not have too much money, then it is better to start selling drinking water by concluding an appropriate agreement with the manufacturer.

This business can be done even by businessmen who do not have a large amount for start-up capital.

What should be the water to do business on it?

It doesn't take much effort to do something, much more is required to decide WHAT to do.
Elbert Hubbard

The business of selling bottled water is not as simple as it might seem at first glance.

Only water that complies with state standards is considered bottled, it is packed in hygienic containers and can be used by a person for drinking or cooking.

You can't just get tap water, bottle it up, and start delivering it to offices.

Wanting to save money, you will simply lose customers and destroy your business in the bud.

Drinking water should not contain more than 1% of various artificial additives (for example, flavors or essences).

If one of your clients conducts a chemical analysis of the drinking water supplied by you and finds out that it does not comply with GOST, then the least that can happen to you is the loss of a client, although everything can end up much worse, for example, by opening against you a criminal case on the fact of fraud.

The sale of drinking water cannot be carried out until you conclude an agreement with the manufacturer (a company that extracts water from wells) or purchase equipment that can completely purify water from harmful additives.

The first option is easier and cheaper for beginner businessmen.

Business on the water: advertising and customer search

The water selling business, like any other, needs good advertising, because the number of your customers depends on it, and, accordingly, the amount of profit.

1. In mass media.
2. With help outdoor advertising in high traffic areas.
3. Distribution of flyers and business cards.
4. IN in social networks and on the Internet forum of your city.

Since the main customers of companies selling drinking water are offices, a good publicity stunt would be to go around the office premises of your city with an offer to conclude an agreement with you for the supply of bottled water.

If you manage to get a few large customers who are satisfied with the quality of the water you supply, then word of mouth will advertise your water business in the future.

Calendar plan for starting a business on the water

It doesn't take long for you to start selling bottled drinking water.

Of course, you have to carry out the traditional stages of starting a business (registration, search for premises, purchasing equipment, hiring staff, advertising campaign, etc.), but all this will not take more than 3-4 months with the right approach.

Stage	Jan	Feb	Mar	Apr
Registration
Contract with the manufacturer
Warehouse rent
Purchase of equipment and transport
Hiring
Advertising
Starting a business

Registration

You will not be able to conclude a formal contract with a drinking water producer until you legally register your business.

You can choose one of two forms (IP or LLC).

Both forms have both advantages and disadvantages.

The most acceptable form of taxation is UTII.

In addition, you will have to officially employ your employees (you will not be able to do business on the water on your own) and register a cash register.

room

Companies that deliver bottled water do not need luxurious offices, since you will communicate with customers mainly by phone, but what you definitely need to worry about is a warehouse with an area of ​​​​at least 60 square meters.

It must be heated (the air temperature should not fall below +5 degrees) and air-conditioned (if the water is stored at a temperature higher than +20 degrees, then you risk dissatisfying customers by supplying them with warm water).

The location of your warehouse does not play a big role, the main thing is that it is not too far from your customers, otherwise you will incur high gas costs.

Its size depends on how many liters of water you are going to store in the warehouse and what volumes of supplies you are targeting.

You can negotiate with customers and accept applications directly from the warehouse by purchasing a minimum set of furniture and a telephone.

Equipment

In fact, the only thing you will have to spend a large amount on is the transport with which you will deliver drinking water.

If you are just starting to promote your business on the water, then it is quite enough to purchase one used "gazelle" for 300,000 rubles.

There is no need to equip a warehouse - bottles of water can be stored directly on the floor.

In addition to transport costs, there are some other equipment costs to expect:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			100 000 rub.
Cash machine	1	20 000	20
Telephone set	1	1 5000	1 5000
Mobile phone	1	5 000	5 000
Table	1	4 000	4 000
Chairs	3	2 000	6 000
Empty 20 l bottles	300	200	60 000
other			3 500

Staff

Many entrepreneurs, wanting to save money, want to do business on the water on their own (without assistants) or with only one assistant.

This is the wrong move.

Even at the initial stage, you should hire at least two team members: a driver and a forwarder.

You yourself will be able to take on administrative duties, taking orders, communicating with customers, bookkeeping.

In this case, the monthly cost of staff salaries will be as follows:

If your business starts to expand and you find that your employees cannot keep up with such a volume of orders for the delivery of drinking water, then you will have to purchase another car and hire another team consisting of a forwarder and a driver.

How much does it cost to open a business on the water?

The water selling business is not one of those start-ups that require a huge amount of money to start.

In fact, the biggest expense you have to incur is the purchase of a "gazelle" to deliver bottled water to homes and offices.

If you have such a car, then it is quite realistic to start doing business on the water, having only 100–125,000 rubles. starting capital.

If you don’t have a suitable car, then the amount of capital investment increases by another 300,000 rubles.

Do not forget about the mandatory monthly expenses that entrepreneurs who decide to do business on the water expect.

Their amount will fluctuate at the level of 60,000 rubles:

How promising is the water business and how much can you earn on it,

see also in the video:

How much can you earn doing business on the water?

Experts estimate the profitability of the drinking water business at 15–25%. The purchase price of 1 liter of water is 2 rubles, but the selling price is 6-8 rubles.

That is, you buy a 20-liter bottle from the manufacturer for 40 rubles, and sell (let's take the average figures) for 140 rubles.

Let's say that you deliver 50 bottles a day and earn 7,000 rubles.

Your bottled water company operates with one day off a week, which means that in a month (given that you will have an average of 25 working days) you will earn 175,000 rubles.

Naturally, this is a "dirty" profit, because from this amount we need to subtract 50,000 rubles (the purchase price of water) and 60,000 rubles - the amount of expenses for servicing your business.

That is, net profit you are left with 65,000 rubles.

The amount of our capital investment (including the purchase of a car) was 425,000 rubles.

Earning 65,000 rubles a month, we can make our water business self-sustaining in 7-8 months if we do not spend too much time building a client base.

As you can see business on the water- a fairly cost-effective business that does not require any special knowledge, or the purchase of sophisticated equipment, or large investments.

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If you decide to start your business in the field of production, then the idea of ​​​​selling drinking water will surely interest you. Before starting the production and sale of goods, I want to note the significant pros and cons of this way of earning.

Benefits of a bottled drinking water business

• First, water is a commodity that belongs to the group food products. No person can go without fluid for a long time. Therefore, we can conclude that this product will always be in demand and relevant, and the drinking water business will be profitable.
• Secondly, a big plus of this type of income is the organization of a business in almost any area. People's needs for purified, drinking water are only increasing, because the quality of water pipes is only getting worse every year. In this regard, drinking water from the tap will soon be generally impossible, so the prospects for the production and sale of bottled water will only increase.
• Thirdly, this type of business does not require relatively large financial investments, especially if your company will only sell drinking water, and not produce it.
• Fourthly, it is a quick payback. If you can compete in the market, you will soon recoup all the expenses spent on the business and get a clean and constant profit.

Disadvantages of the drinking water business

• The first significant disadvantage is a lot of competition in this area. A beginner, with only one idea and desire, without money, cannot break into such a difficult niche. Many firms have been specializing in this area for a long time and have been doing this business for many years.
• But do not despair, you must correctly analyze the demand and the level of competition in your city. Many firms sell defective goods, you will be able to stay and firmly gain a foothold in the market only by providing the consumer with a quality product at an affordable price.
• The second minus is the constant checks by the sanitary and epidemiological service of the conditions at your production and the quality of your products.
• Solid start-up capital. To start production, you will need an impressive amount of money. You can find partners for yourself, because it will be difficult for one to promote such a large-scale project.
• In general, competition is the main disadvantage this business, if you are sure that you can handle it, then I recommend that you try to bring this idea to life.

Drinking water production business plan

Experienced businessmen know that a well-written business plan is half the battle. Therefore, at the initial stage, I recommend that you do just that.

What should be displayed in a business plan?

First, it is necessary to determine the profitability of the idea. To do this, analyze the level of demand and competition in your locality.

Secondly, it is necessary to correctly distribute the available funds. To do this, you need to have clear data regarding the costs of the project. All this will be displayed in the financial section.

Thirdly, it is the payback period of the business. The plan must indicate approximate dates payback of the project, getting the first profit. This is necessary in order to navigate and not deviate from a clear plan of action. Also, this item will be of interest to investors, people who will be ready to invest in your business.

Documents for opening the production of drinking water?

The first step towards opening a bottled water production facility is legal registration.

• IP or LLC? To begin with, it is worth registering with the tax service as self employed(in case of sale) or how entity if you are a water producer.
• Certificates from the fire service and SES on the compliance of the equipment with all norms and quality standards.
• Certificate of quality used in the production of water (issued by the sanitary and epidemiological service).
• Occupation License entrepreneurial activity(rental agreement for premises, equipment, your personal data). All documents in without fail must be notarized.

Also, in the future, you will need to draw up agreements with water suppliers (if you do not produce it yourself), containers and other consumables.

Premises for rent

Your next step towards the implementation of the idea for the production of water will be the selection and rental of premises.

The area must meet the requirements and standards. Everything will depend on the volume of production.

The floor space includes:

• Place, area where water will be extracted (if it is included in the specifics of your enterprise);
• Separate rooms for liquid cleaning and spillage;
• Warehouse for storage finished products
• Room for working staff.
• The premises must comply with all SES standards.

Location. It is best to rent a room outside the city, where rental prices are much lower, you can save a lot.

It is more profitable to open a drinking water production plant in a big city, but due to the huge competition, you can try to find a profitable place near small settlements.

Equipment for the production of drinking water

In order to start production, you will need to purchase or rent equipment:

• For water purification (aeration system and dosing of reagents).
• For bottling
• Equipment for the manufacture of bottles (of course, this equipment is not necessary, you can do without it).

As extra income you can recycle plastic bottles by purchasing the appropriate equipment for this. Watch from which you will learn all the nuances of this type of activity.

Bottled water production

If you decide to develop a business in this direction, then you will need to purchase equipment for the manufacture of bottles, as well as for washing them, because the container will be reusable.

How this process takes place, you can see in the video:

Water production technology:

1. Drilling of an artesian well;
2. Purification of water using special coal or sand filters;
3. Correction of the level of minerals;
4. Disinfection with ultraviolet rays;
5. Water ozonation
6. Pouring water into containers

Sale of drinking water as a business

Supply contracts are concluded with consumers directly if you are a water producer. If your specialization is only the sale of water, then you first need to conclude agreements with manufacturers. It is best to choose several options, check the quality of the products. To do this, you need to request samples and analyze the water quality in the laboratory. Very important criterion for any businessman is the purchase price. You need to choose the most suitable option in the price range.

Expenses

If your company is only engaged in the supply of drinking water to the house, then the costs will be as follows:

Room rental. You must rent a place where your products will be stored. For these purposes, any warehouse is suitable, even outside the city.

Transport. To carry out the delivery of goods, you will need to have a vehicle. For these purposes, the most suitable option would be a gazelle. It is important that the car does not consume a lot of gasoline, so you should choose an economical and roomy option.

In order not to spend money on purchasing a vehicle, you can look for a candidate for the role of a driver with your own car. Thus, you will save significantly.

How to find clients?

Your regular customers will be both residents of multi-storey buildings and private sectors. It is also beneficial to conclude a contract with a large firm with numerous staff. Such customers will regularly order large volumes of products.

People, today, care about their health more and more. And clean water is a criterion on which well-being depends to a large extent. Therefore, the business of producing and selling bottled drinking water is profitable even in times of crisis.

The Russian market of soft drinks, which is dominated by sweet carbonated drinks and bottled water (in the slang of manufacturers - "white water"), is considered the largest in Eastern Europe. Its volume in 2015 amounted to about 12 billion liters, and in value terms - about 455 billion rubles. In the last two years, there has been a drop in volumes: according to various marketing research, in general, the domestic market for last year decreased by about 7%. However, bottled water producers benefit from such dynamics, as cold coffee, juices, and nectars are among the leaders of this decline. Another vector of decline is the production of large international companies: it is more expensive. The consumer, after all, is just as thirsty as before, just a little cheaper. In such a situation, the products of a Russian manufacturer are most welcome.

However, only one favorable market conditions not enough for the successful growth of a manufacturing enterprise. Svetlana Petrova, CEO CJSC "Aqualine", one of the largest manufacturers mineral water in Karachay-Cherkessia, believes that in order for development to take place, large-scale work is needed on the technological component of production, on distribution channels, and also in the marketing plane. And such work is underway: since 2008, the company has put into operation seven new production lines for various kinds products, and the last two were already launched during the crisis period - in 2015–2016 (the R. Bardi line for 19-liter bottles, as well as the German line for the production of PET products). Expansion into retail chains prompted the manufacturer to redesign a number of products (including the flagship brand - Mountain Top water) and think about positioning issues. According to Ms. Petrova, interaction with distribution partners, and not only large ones, is very productive and responsive to the efforts expended.

If you want to grow yourself - grow a partner

- How significant does the reorientation of the consumer from expensive foreign products to cheaper domestic ones seem to contribute to your growth?

This point matters when buying off the shelf. Now the consumer has begun to carefully read the labels and does not always want to pay for tap water under a promoted brand. Therefore, many are switching to a domestic product of high quality with a fair price.

In the 19-liter segment, which has been one of the main drivers of our growth over the past few years, the growth due to consumer withdrawal from foreign brands is insignificant. Here, before, there were few foreign brands: one or two. We compete with Russian "local" expensive and other imported waters.

- And what factors are more important?

First of all, the quality of the water itself is important - especially for private consumers. In the office segment, buyers, of course, are still guided mainly by price, but here the situation is gradually changing as well. better side- the buyer becomes smarter. In the capital region (where, by the way, we also have a developed distribution network), water under our brands, the main of which is Mountain Top, is sold successfully. Successful on the market is also our children's water, which is allowed for consumption without boiling by children from the first days of life; the main brand in this sector is Elbrusinka Detskaya.

- But still, there are a limited number of sources in Karachay-Cherkessia, and there are quite a lot of water producers. This means that many companies are bringing water that is very similar in quality to the market. Can the consumer discern the quality of water? There must be some other factors.

Really, good sources- limited quantity. But we also add the quality of its bottling to the quality of water. It so happened historically that we paid close attention to product quality issues.

Of course, our technologies of working with the client also play a role. "Nine" is a special business, here great importance have relationships with partners and customers. Building them takes a lot of time. This sector has a special distribution network: among our partners there are both large companies with a “civilized” business structure, as well as small, sometimes family-owned enterprises. It is especially important for them that we are a stable manufacturer: we are not “stormed”, we are not captured by “star fever”, we have been working with them for many years. After all, this business has many features that are not found in other segments - for example, work with returnable packaging. Therefore, the reliability of the supplier is an extremely important factor.

In addition, I think our approach to working with small partners is important. Many of them do not have serious experience in this field, and we often act as consultants on business issues, broadcast our experience - and this is still many years of work in different regions of the country. For example, there are large Moscow companies that have all business processes in place, logistics are built, web resources are actively used in sales. And there are also small family firms - where they know each client by name, where they have been friends for years throughout the town. We not only supply the product to such distributors, but also train their operators and conduct seminars for them.

For the majority of partners, we have a more or less traditional motivational program. With non-standard partners, showing special results, we work individually. In fact, each category of partners needs a special approach - it is clear that the same principles of work will show different efficiency in the case of, for example, a large distributor selling through an online store and a family company of three people. I found an example of such a company in one of the cities Rostov region- they themselves equipped a warehouse and a point of sale in a private house. We started with a volume of 500 bottles per month, then increased the turnover to a thousand, then to two. Naturally, I cannot offer the same solutions for motivation to different partners. A five percent bonus for a company that sells for half a million is a significant amount, and the same bonus for a company that sells for 100 thousand rubles is almost invisible.

Networks are greeted by clothes

- What prompted you to restyle the main brand - "Mountain Top"?

In fact, we have lived with the old design for quite a long time, and we understood that there were questions about this design. Modern packaging provides additional bonuses when negotiating entry into federal networks.

We started the rebranding process last year, contacted the relevant agency, and in the course of six months of work, we got a lot of options to choose from. Three stages of testing were carried out. And what you see now is the result of testing the label on consumers. The correctness of the choice was also confirmed by the fact that now the negotiations with the chains are more productive, and the overall sales volume for the Mountain Top has increased by 25 percent.

Product positioning is generally very important. Everyone who deals with it - both consumers and partners - must understand what kind of product it is, who makes up its target audience, where it can be bought. We have gained successful experience in this regard with the Dlyalal water brand. It was born within the company, we did not use the services of external agencies when developing it. Initially, the brand entered the market in a large container - a 13-liter bottle. However, according to feedback, coming from partners, we realized that the market wants to see this product also in a small bottle: not all buyers are comfortable dealing with a large volume. Especially when it comes to a mother with a child. There were also unexpected requests - pharmacy chains began to turn to us for this water, the last example is a network from Altai Territory. In our market segment, it is not enough just to say that you sell good mountain water. We have enough neighbors who also sell mountain water. And what it is inside - tasty or not - the consumer understands after the purchase. Therefore, marketing and a brand that attracts a consumer, work on a product are very important components of growth.

- Why is there a need for constant modernization of production? Are there any areas that require continuous updating?

The company is modernizing production only to increase production. For example, we installed a second line at the 19-liter plant, as the existing capacities were no longer enough. We worked to the limit - in August of the year before last, people stood in queues for water, because production volumes were clearly not enough to cover demand. Literally in May of this year, we added a new line at a small-scale plant (0.33-1.5 liters) - this gave us a new production speed, new opportunities. For example, we were able to mass-produce an improved design of our bottle shape. In our market, it is important to somehow differentiate from competing products, so the new bottle design is an important change. In the new design, we were not looking for pretentiousness, some kind of monograms and the like, - on the contrary, we tried to make it functional for the consumer in the first place, as well as ergonomic for production. Well, it was similar to our form, already known to the end user.

- What is the share of contract manufacturing under foreign brands?

Today, out of our total volume - about 30 percent. All sectors of presence are important for us, but it is in the PET sector under our brands that we have been “gazing closely” over the past couple of years. And we see certain prospects for intensive development in it.

- Why is that?

The PET water market is simpler in many ways. For example, you go to large network and start delivering products regularly. In the 19-liter sector, a lot of effort is spent on "growing" partners, stimulating their sales. How many customers does a small distributor need to get to sell five thousand bottles a month? After all, water consumption in households is low, especially if we talk about large cities, where families are usually small. If we are talking about sales to offices, then yes, they are growing faster, but the vulnerability is higher here, because many are ready to supply water to offices on the verge of cost due to volumes. And we cannot afford this, because water is a “golden” commodity in terms of logistics.

- Are you satisfied with the profitability offered by the chains?

The issue of pricing is key here. After all, it's one thing when it comes to southern retail chains - here we have a well-established price, there is an established logistics. In the case of federal players, the situation becomes more complicated. The logistics component during delivery, for example, to Moscow, turns out to be much more significant. In addition, you have to bear the cost of marketing to the end consumer. In part, these factors slowed us down in the process of entering the network.

Export difficulties do not cancel prospects

- some export potential does your product have?

We already had the first foreign deliveries - in Baku. Still, for export in our market segment, you need either a super-brand or some special water. Because due to logistics costs, its value abroad will increase significantly. We receive requests for export, in particular, from China, the United Arab Emirates and other countries where there is a consumer who is ready to pay dearly for imported water of excellent quality. There is a huge number of potential consumers, but export and logistics barriers are very significant.

- There it will be, presumably, elite water, and there will be a need to position the brand differently?

Yes, due to rising costs, the product segment will be top. But, judging by the requests of foreigners, they are, in principle, of little interest. Much more important is the quality of the product, the water itself. We are now developing cooperation with one large foreign network of sporting goods. As it became clear from the process of communication with a potential customer, the choice of a contract manufacturing partner was influenced by two main factors: the results of a blind tasting in France and the positive results of a comprehensive audit of our enterprise. But we were chosen from several dozen partners. Foreign network management came to the conclusion that we not only offer a quality product, but are also more flexible in various aspects than many competitors - for example, we launch their private label into production more quickly. In general, this experience contract manufacturing was positively evaluated by both sides, now we are discussing options for expanding cooperation, including in the export direction.

- What are the growth forecasts for this year?

We set ambitious goals for ourselves, they are not affected by external environment or the economic environment, growth is possible in any economic situation. We have launched new production lines, this is a large-scale investment that needs to be paid back. Accordingly, new lines must be loaded with work. Expectations for the profitability of the business are quite optimistic, we hope to achieve higher figures than last year. However, there are some difficulties here - after all, this year we spent quite a lot - on production, product, promotion.

- What does it take to become a leader in this market?

In fact, companies aspire to become leaders in their sector not for the sake of any regalia or status. The goal is simple - to have stable production and predictable sales volumes. But how to achieve this - that's what the strategy of the enterprise is expressed in. For us, the main thing is the end consumer, and the way to it is the quality of the product. We control everything - from the water itself, which you get when buying any bottle - even half a liter, even 19 liters - its convenient packaging, to the quality of product storage at the distributor and the quality of product delivery. This is also important when you are running a socially responsible business. After all, what are we actually doing? We take good water from nature, package it correctly and safely and deliver it to 56 regions of the country, where 103 million people live. That is, we give all citizens of our country the opportunity to have the best, in our opinion, water at home. And the growing demand for our products not only pleases us, but also obliges us to be even more attentive to nature and the environment, to the quality of the product and to people.

Company information

Aqualine is one of the leading Russian producers of mineral water (according to various expert opinion- in fifth or even fourth place in the country in the 19 l market), has been operating on the market since 1998. Today, the main areas of the company's work are the production and delivery of water to homes and offices in 19-liter containers, the production of water in PET packaging, as well as the contract direction (manufacture of products for large companies And retail chains). The production capacity of PET bottles with the launch of new production lines amounted to 295 million bottles per year. The company is not among the largest 250 enterprises in the region, to which Expert Yug dedicated in this issue special study, however, it is very interesting in terms of indicators of development dynamics that meet the criteria of the "gazelle" - and this is an annual growth of 30% over 5 years.

Probably not everyone knows that water delivery business is an occupation with a large number of significant advantages that allow you to start your own business without much difficulty and gradually develop from a small dealer to a large company. Of course, no one promises millions of checks from consumers, but with the right actions, you will not be left idle either. The main advantage of this type of activity can be called the constant need of absolutely any person for water, since this is a basic necessity and nothing can replace it. Not all people buy water in large containers, and some do not buy it at all from strangers - small filters for a couple of liters allow you not to spend a lot of money on drinking water. However, water delivery is needed not only for residents of apartments and houses - office workers also need water, but no one will put a filter in the office. The number of clients is huge, there are a lot of opportunities to tie a client to your services, and the water delivery business brings a decent profit. So why doesn't every second person do this kind of business? Not everyone knows that this is not a difficult task, and they are afraid to make mistakes, which ultimately lead to debt. We know how not to step on a rake, and in this article we will talk about this in detail.

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What are the benefits of a water delivery business

We do not need to develop a complex business plan for a water delivery company, develop work models and find out from experts how much money the water delivery business brings in - millionaires do these things, and not all of them, but we need to earn millions first. Delivery of water is divided into two ways: buy it from companies that produce it, or open a well, extract water and sell it. The second method would make it possible to make a big profit due to the fact that the water is yours and you don’t need to spend money on it, but finding a place for a well, opening and developing it, installing everything necessary equipment will pull on several million dollars. This is not for us, we take a simpler option - repurchase of water for further sale. Finding a company that extracts and sells water is not so difficult - only in the Moscow region there are 15 organizations that extract water and sell it. Water prices are about the same, but the farther from the center the company is located, the cheaper the water. When opening a water delivery business, you need to take into account all, even the smallest, details.

Necessary equipment for starting this business

Most water companies already have their own products like mineral water or something like that, but they still willingly sell their drinking water. The approximate price in Moscow per liter of water is 4-5 rubles. If the water delivery business is something you want to do for a long time and get from it stable income, then after a while it will be possible to ask the companies for a discount. The practice in this business is that a dealer who buys more than 500 bottles of water per month receives a 50% discount on water, and a dealer with a turnover of more than 1,000 bottles receives a 75% discount. Such bonuses are a great incentive to work even harder and look for new clients with a vengeance - the more clients, the more discount And more money You are getting. On the website of any company selling water there is a phone number, call, ask for a price and you can go to get water

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In most cases, the water delivery business does not require expensive equipment, which will keep our expenses low. To open this business, you need to purchase bottles in which water is transported. The average price is 120 rubles apiece, and each bottle lasts about a year and a half, then it needs to be replaced. You need to know the approximate number of customers and, based on this, buy the right number of bottles, but loading less than 100 bottles per month will not be very profitable.

A good car fleet is an integral part of a business

Being engaged in the water delivery business, you, first of all, must do your job quickly, on time and without damage to the cylinder - customer loyalty depends on this. Gazelle is an ideal option for this type of business. It is roomy, unpretentious, and relatively economical. Delivery of water on this vehicle does not bring high costs. The gazelle can take on board a large number of bottles, while the cost of refueling will be minimal. Not everyone can buy a Gazelle right away, but you can use rental services. Renting a Gazelle in Moscow costs 1,500 rubles per day, provided that you immediately pay a month or more of rent.

As a driver, you can use both a hired worker and work yourself. If you don't have a job or have the ability to deliver water yourself, then the costs will be reduced. If this is not possible, you can hire a driver - average wage in Russia for this vacancy is 15 thousand rubles a month, in Moscow a water supplier receives 20 thousand rubles a month. Moreover, one person can easily serve 30-40 customers a day.

Water Delivery Business: A Few Words About Clients

A novice businessman cannot but rejoice at the fact that the water delivery business is not a seasonal job. People are always thirsty and although in summer the amount of water consumed is many times greater, in winter you will still have a sufficient number of customers and orders. Thanks to this, you will not have stagnation in certain periods and it will be possible to search for clients constantly, and not at a certain time.

It should be noted that water delivery is most often ordered to homes and office buildings. Office workers also need to drink and you can’t do without it, even if you save. Probably everyone has seen large machines with cups in large offices where you can get water and quench your thirst. Finding offices that still need a water delivery company is very difficult - they all have already found a permanent supplier, but sometimes companies change preferences and look for new water suppliers. This is a very large and stable income, and we will talk about how to achieve it later.

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The second, but no less significant, client is private individuals - houses and apartments, it is on them that we will focus, the delivery of water to individuals brings most of the income of most companies in this business. People order 19 liters of drinking water about once every two weeks and do it all the time. These are also very stable clients, having catered to them once, you will get a client for a couple of years.

Promoting a water delivery business

You need to figure out why your company's water delivery business would be more attractive to the client than a competitor's water delivery business. After the benefits are found or invented, you can start advertising campaign. First you need to try to find customers among the offices - write a flyer or just make a business card with the name of the company and your services and give it to the person who is responsible for water in the company or office. Maybe no one will immediately offer a job, but after a while someone will definitely respond. Repeat the procedure with different offices constantly and the number of regular office clients will increase.

You don’t need to fantasize too much in order to explain why your water delivery business will bring more benefits if you convince friends and acquaintances of this. If you live in a big city, then there will be many acquaintances who buy water in this way and they will use your services. The acquaintances themselves will create a client base for you after a while, and when the income is high enough, you can fork out for the distribution of leaflets or a banner in a visited place.

Water Delivery Business – Expenses and Income

Let's start with renting a Gazelle and a driver's salary. Gazelle per month 45 thousand rubles, salary 20 thousand rubles per month. If you manage yourself vehicle, then the costs will be reduced by a decent amount. The price of a water bottle is 120 rubles apiece, for a start you need 20-30 of these, the number depends on regular customers. Let's add 2400 rubles to the expenses. It is also worth including the price of fuel in the costs - our Gazelle is on gas, so 6 thousand rubles should be enough. And do not forget that a tax of 17.5% of all income is deducted from our profits. That's all you need to start a business - advertising will be free in the form of acquaintances. The costs are 47,400 rubles to start without a driver and 67,400 rubles if you hire a separate worker. Given that this new business, the starting budget is not very large and almost anyone can do it.

Your enterprise will pay off if you sell a bottle of water to 10-15 customers per day. The price of one such cylinder is 180 rubles, subtract the price of water, 4 rubles * 19 liters = 76 rubles and get net income at 104 rubles per bottle. If there are more customers, then the profit will increase, it will be possible to rent another car and put another person there who will deliver water in parallel.

In connection with the current environmental situation, the problem of high-quality drinking water is quite acute. It is especially relevant in large cities. It is not recommended to drink tap water today, because it not only has an unpleasant aftertaste, but can also contain a variety of substances that are hazardous to health. In this regard, the population demonstrates a high demand for the purchase of bottled drinking water. Despite the fact that there are many companies that satisfy such needs of consumers, it is quite possible to take your place in this niche. We will talk about how to organize a business selling water today.

Organizational moments and business perspective

To start the production of drinking water, it is necessary to draw up a detailed business plan that takes into account all the main stages of opening and doing business.

As for the prospects of this event, they can be called colossal without exaggeration. This is due to the fact that, according to studies, today drinking water for a cooler is consumed by at least 30% of the population of our country. This percentage is only increasing every year. Accordingly, the business of selling water will be very relevant for many more years.

Source for production

First of all, you need to decide where you will take water for its further processing. Sources can be both specially equipped wells, as well as lakes, rivers and other bodies of water, as well as ordinary water supply.

The cheapest option, of course, is to use tap water. If you decide to drill a well, then this venture will cost you a very significant amount, however, the extracted water can have unique qualities, which will bring significant benefits in the future.

Company registration

Due to the fact that most of the sales of finished products will fall on legal entities, it is best to register your business not as individual entrepreneurship, but as a legal entity (LLP or LLC).

Getting permissions

Regardless of the source of water, it is necessary to analyze it in a specialized laboratory for the presence of hazardous substances in it. The sanitary epidemiological station should also inspect your production room and see if it matches state standards. With these conclusions in hand, you can proceed to obtaining a license for production. After you have acquired this document, it is really possible to start a business.

Equipment for the production of drinking water

This point of business organization is the most costly. So, the water production line should include the following equipment:

• pumping and cleaning equipment, the cost of which starts from 3.5-5 thousand dollars;
• a water bottling line worth about $4,000.

If you plan to use fully automated equipment, then its price will be higher - from 20 thousand dollars.

To get started, you can buy ready-made plastic bottles for bottling. finished product. However, in the future, for

When purchasing all units, be sure to pay attention to their performance, quality and warranty service conditions. Do not forget that the quality of the final product, respectively, and the success of your business depends on the equipment. business optimization, it is desirable to acquire your own line for their production. Such equipment will cost from 12 to 15 thousand dollars.

Water production technology

Water for the cooler is the result of a rather complex technological process and is carried out in several stages.

Production room

Due to the fact that water for the cooler is a food product, rather serious requirements are imposed on the workshop for its production. So, the room should include several separate zones: the extraction of raw materials, their purification and the spill of the finished product. In addition, there must be service premises for your employees and warehouses for products. Therefore, you will need to prepare well and take care of many details before you can start this business.

Water for bottling: the financial side of things

When organizing this business, it should be borne in mind that such a product has a pronounced seasonality of consumption. Thus, the peaks of drinking water sales fall on the period from May to August. Accordingly, at the same time, the entrepreneur can count on the greatest profit from his production.

As for profitability, according to experts, the gross margin of such a business can reach 700%, which is

a very high rate. The payback period of all initial investments directly depends on the markets for finished products available to the businessman, the methods used to purify raw materials, as well as the various characteristics of the equipment. On average, this period is two to three years.

Ways to sell finished products

We have dealt with the process of organizing production. Now is the time to move on to the question of how to sell water. After all, it is not enough to organize a mini-factory, you also need to think over options for selling products to the end consumer.

There are two ways to sell ready-made drinking water: using your own delivery service or through other companies with an already established system for selling these products.

The first option is quite complicated, as it requires a careful study of the plan for the delivery of products. In addition, you will need to organize your own car fleet, consisting of at least 5-7 suitable cars, as well as develop marketing strategy promotion of your products, including the creation of a trademark.

If you decide to sell your product through other companies, you will automatically become a wholesaler. In this case, you do not have to develop your own brand, as you can use the brand of the partner company.

Important details of the business for the production and sale of drinking water

When organizing such a business, the main attention should be paid to the quality of both finished products and services. Therefore, when buying equipment, it is advisable to prefer foreign units to domestic units, even if they were in use.

In addition, customer service should be at the very high level. After all, a consumer can very easily prefer a competitor to you, whose organization of water delivery is better organized than yours. It's almost impossible to get a lost customer back.

Also, to achieve an excellent result, it is necessary to constantly study the competitive environment and try to offer the consumer more. So, today many manufacturers provide coolers for free use to customers. Therefore, if you do not do this, then your client base will expand rather slowly.

Additional means of generating income

In addition to the production and sale of a bottled product, it is easy to organize a business in drinking water vending machines. Today they can be increasingly found in the cities of our country. It is advisable to install vending machines in high-traffic stores located in residential areas. Earnings from each such machine can reach $ 500 per month, and its payback period is about 12 months.