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Sample business plan for next year. How to write a business plan: a sample with calculations

It is a document that highlights all the characteristics of the future organization, analyzes possible problems and risks, their forecasting and methods by which they can be avoided.

Simply put, a business plan for an investor is the answer to the question “Should the project be financed or should it be thrown into the trash?”.

Important! A business plan is drawn up on paper, taking into account certain procedures and rules. Such a presentation of the project to some extent materializes your idea, shows your desire and willingness to work. Also, the design on paper simplifies the perception of the idea by the investor.

Self-drawing up a business plan

Drawing up a business plan yourself is not so difficult, you just need to carefully consider the idea. Before you grab onto the calculator and calculate income, you need to take a few steps.

Identify the "pros" and "cons" of the idea that has arisen. If the number of "minuses" rolls over - do not rush to give up. Some aspects can be turned in the opposite direction, think about ways to solve such "cons".
Competitiveness and market stability are important characteristics.
The sales market needs to be thought out to the smallest detail.
The payback of the product (service) and the time of receipt of the first profit will allow you to determine the (approximately) required amount for investment.

If, after such a superficial analysis, you do not want to abandon your brainchild, then it's time to take a clean slate and start creating a business plan.

It is important to know! There is no single structure and step-by-step instructions on how to calculate a business plan. Therefore, the presence and order of the items included in the plan is determined independently. However, experts have established the most best option plan structures. If there is no experience in compiling such documents, you need to use these recommendations in order to correctly compose the work.

Structure and procedure for drawing up a business plan

Structure good business plan, according to economists, should include 12 points. Each of them is described below.

Title page

The following parameters are specified here:

name of the project;
the name of the organization where the project is planned to be implemented, indicating telephone numbers, addresses and other contact details;
head of the above organization;
developer (team or leader) of a business plan;
date of preparation of the document;
it is allowed to place on the first sheet the most significant indicators of financial calculations for the project.

This document is necessary to protect the copyright of the idea and business plan. This reflects the awareness of the reader that he is not entitled to distribute the information contained in the document without the permission of the author. There may also be an indication of the prohibition of copying, duplicating the document, transferring it to another person, a requirement to return the read business plan to the author if the investor does not accept the agreement.

An example of a confidentiality memorandum can be seen below.

The next 2 sections of the plan - "Brief summary" and "Main idea of the project" - are introductory. They can be used as a preliminary offer (for review) to partners and investors until negotiations are scheduled.

Brief Summary

Although a short summary of such a document is at the beginning, it is written in final stage, as a result. A summary is an abbreviated description of the project idea and a list of the most significant characteristics of the financial component.

The following questions will help here, by answering which you can get a great resume:

What product is the company planning to sell?
Who wants to buy this product?
What is the planned volume of sales (production) for the first year of the company? What will be the revenue from this?
What is the total cost of the project?
How will the enterprise be formed according to the organizational and legal form?
How many workers are planned to attract?
What volume is needed capital investments for the implementation of the project?
What are the sources of funding for this project?
How much will total profit(profitability) for a specific period, payback period, volume Money at the end of the first year of operation of the enterprise, profitability. Clean discounted income.

It is important to know! The resume is read by the investor first. Therefore, the further fate of the project depends on this section: the investor will either become interested or bored. This part should not exceed 1 page.

The main idea of the project

What is the main design goal?
What are the objectives of the enterprise to achieve main goal?
Are there any barriers to the goal and how to get around them?
What exact actions does the author propose to perform in order to achieve results and achieve the goal as soon as possible? What are these timelines?

Important! It is necessary to give clear, real and explicit arguments that will confirm the confidence in the profitability and success of the project. The volume of this part is optimal within 1-2 pages.

In the same section, it is customary to use the conducted SWOT analysis – assessment of strong, weak features of the enterprise, opportunities (prospects), as well as possible threats. It is unlikely that it will be possible to make a business plan correctly and most completely without such an analysis.

The SWOT analysis reflects 2 sides that affect the life of the organization: internal, relating to the enterprise itself, and external (everything outside the company that it cannot change).

Do not forget: you describe the enterprise, not the product! Common mistake authors in that they begin to write the characteristics of the product in the “strength” column.

Here are some parameters that can be used to describe strengths or weaknesses:

high-tech production;
service and after-sales service;
multifunctionality of the product (without affecting its specific properties);
level of qualification and professionalism of employees;
level technical equipment enterprises.

TO external factors(“opportunities” and “threats”) include:

market growth rates;
the level of competition;
political situation in the region, country;
features of legislation;
features of the consumer's solvency.

Example

Characteristics of the industry in the market

dynamics of sales of similar products in the industry in recent years;
growth rate of the market industry;
trends and features of pricing;
exhaustive assessment of competitors;
search and indication of new and young enterprises in the industry, as well as a description of their activities;
description of the consumer market, their desires, intentions, requirements, opportunities;
assessment of the possible impact of scientific, public, economic aspects;
prospects for development in the market.

Essence of the project

This section reveals the idea, the subject of the business plan. It also reflects the level of preparedness of the enterprise for the release of "public", the availability of all the funds required for this.

The most important provisions in this section are:

primary goals;
description of the target consumer segment;
key performance factors for market success;
a detailed representation of the product, the characteristics of which must be within the market segment defined above;
stage of product development (if production is launched), patent and author's purity;
characteristics of the organization;
the total cost of the project, indicating the financing schedule for the periods and amounts of investments;
the required expenses of the initial period for the marketing campaign and the formation of a coherent organizational structure.

Marketing plan

Here the tasks, goals of the marketing policy and methods for their solution and achievement are indicated. It is important to indicate which task is intended for which personnel, in what time frame it is required to complete it and with what tools. The funds needed for the latter must also be indicated.

Marketing plan is a strategy, a set of successive and / or simultaneous steps, created to attract consumers and effectively return on their part.

The investor will be attentive to such points as:

elaborate system comprehensive research and market analysis;
the planned volume of sales of goods (services) and its range, scheduled for time periods until the enterprise reaches full capacity;
ways to improve products;
description of the product packaging and pricing policy;
procurement and marketing system;
advertising strategy– clearly articulated and understandable;
planning after-sales service;
control over the implementation of the marketing strategy.

Production plan

Everything related directly to the creation of products is reflected in this part. Therefore, it is advisable to compile this section only for those companies that plan not only distribution, but also production.

Points to be noted:

required productive capacity;
detailed interpretation technological process;
a detailed description of the operations entrusted to subcontractors;
necessary equipment, its characteristics, cost and method of purchase or lease;
subcontractors;
required area for production;
raw materials, resources.

It is important to indicate the cost of everything that requires costs.

organizational plan

At this stage, the principles of organizational strategic management company. If the enterprise already exists, then this item is still mandatory: it determines the compliance of the existing structure with the intended goals. The organizational part must necessarily contain the following data:

name of the organizational and legal form (IP, OJSC, partnership and others);
an organizational management system that reflects the structure in the form of a scheme, regulations and instructions, communications and dependencies of departments;
founders, their description and data;
management team;
interaction with staff;
supplying the control system with the necessary material and technical resources;
company location.

Financial plan

This chapter of the business plan provides a summary economic evaluation written project, accompanied by calculations of the level of profitability, payback periods, financial stability of the enterprise.

The financial plan is very important for the investor, here he determines whether it is attractive for him this project.

Here it is necessary to make some calculations and summarize them:

Risk Analysis

In a risk analysis, the author must investigate the project and discover potential threats that could lead to a decrease in revenue. It is necessary to take into account financial, industry, natural, social and other risks. At the same time, it is necessary to develop a detailed and effective plan to prevent them or minimize the impact on the company. Therefore, the business plan should include:

a list of all potential problems;
a set of methods and tools that prevent, eliminate or minimize risks;
models of the company's behavior in the event of events that do not contribute to its development;
substantiation of the low probability of occurrence of such problems.

Applications

This is the last link in the structure of the business plan. It includes documents, quotations, sources, copies of contracts, agreements, references, letters from consumers, partners, statistics, calculation tables used in the preparation of this document. Attachments in the text of the business plan are required to insert links and footnotes.

General document requirements

write a business plan in a clear, concise language, without long and complex wording;
the desired volume is 20-25 pages;
the business plan must cover all the information required by the investor in full;
the document must necessarily be based on real facts, reasonable rational proposals;
the plan must have a strategic foundation: strict, delineated and complete, with clear targets;
interconnectedness, complexity and consistency are important features of drawing up a plan;
the investor must see the future, the prospects for the development of the project idea;
The flexibility of the business plan is a significant plus. If it is possible to make adjustments, amendments to the written project are nice bonus for the investor;
conditions and modes of control over the functioning of the enterprise should become part of the business plan.

Making a business plan from scratch without the help of a specialist is not easy, but possible. It is important to adhere to the above rules, construction structure and avoid mistakes.

The most common mistakes

Illiterate syllable

The rules of the language cannot be ignored. It often happens that the most incredible and promising idea flies into the basket along with a bunch of plans of mediocre IPs. And all because mistakes in spelling, vocabulary, punctuation and poor presentation of the text completely discourage the desire of any investor.

Careless design

The design should be the same throughout the document: bullets, headings, lists, font, size, numbering, spacing, etc. Contents, headings, numbering, names of figures and tables, designation of data on graphs are required!

incomplete plan

To properly write a business plan, you need an exhaustive amount of information. The sections of the document listed above are the minimum that should be unconditionally included in the project.

vague plan

Work should be "like in a pharmacy on the scales." Clear, specific, specific statements of goals and (important!) ideas.

Too many details

The abundance of technical, financial, marketing terms will only help in exams. For a business plan, you need to select only the most significant details. If there is a great need for a thorough description of a process, then you can put it in an application.

Unrealistic data

Such business proposals are based on assumptions. Therefore, the author needs to rationally approach the idea and have a reasonable background, a real reason supported by calculations.

Few facts

For each assumption - its justification - real, valid. Facts give the work meaning and confidence. The fountain of facts is also not worth arranging, and if you are carried away, then we look at the rule about the details.

"We have no risks!"

Rule of thumb: no business without risk. There is no such business in which "quiet, yes smooth surface." The investor knows this, and the author should also know this. Therefore, it's time to descend from the clouds to the ground and study, explore, analyze.

“And we have no competitors either!”

The competitor, as well as the risk, is always there. It can be direct or indirect. Carefully and meticulously study this topic, and an opponent will definitely appear on the horizon, waving your pen.

Neglect of outside help

Creating a business plan yourself does not mean doing absolutely everything yourself. Moreover, obtaining a high-quality result is possible through the joint efforts of several specialists. Don't be afraid of helpers!

1. Sample business plan
- 1.1. Business plan sections
- 1.2. Project description
- 1.3. Production plan
- 1.4. Marketing plan
- 1.5. Financial plan

Each company in the course of its activities must clearly understand the needs for all types of resources, as well as be able to accurately calculate the amount of funds needed to implement their business ideas. IN market economy it is necessary to be able to plan, regularly analyze the internal and external environment, assess their own prospects and opportunities. For clarity, consider a sample business plan with calculations. Also at the very end of the article you can download detailed business- grocery store plan.

Web studio business plan - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for starting a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be followed.

1.1. Business plan sections

introduction,
(a brief description of project and key financial indicators),
project description,
analysis of the company's capabilities,
production plan,
marketing plan,
financial plan,
risk analysis,
conclusion,
links to sources.

1.2. Project description

The projected company is created for the purpose of developing websites and their subsequent placement on the Internet. The company's product is a website, made in accordance with the client's requests, the chosen concept and functionality. The average price of a website (based on the arithmetic mean) will be 64 thousand rubles.

On this moment the development stage of the project is evaluated as a business idea. The objective of the project is to position itself in the market as professional company to create websites of varying complexity, with a modern concept and user-friendly interface.

When recruiting, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (CV).

1.3. Production plan

For the implementation of the business project, it is planned to spend 200 thousand rubles of own funds and 800,000 rubles - borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.

All information is given as an example - this business the plan is a sample with approximate calculations

At the moment, the IT-technologies segment is in the stage of dynamic growth. As a result of the penetration of broadband access into the regions of Russia, the development of mobile and wireless networks data transmission, there has been an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The staff of the company will consist of 6 people: CEO, accountant, workers and four programmers, each of which is responsible for a specific project and is a highly specialized specialist.

Web studio staff

Estimated payroll will amount to 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Estimated revenue for the first year will amount to 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will work on a simplified taxation system.

Cost of services provided will amount to 3918.55 thousand rubles in 2017, 3491.906 thousand rubles in 2018 and 3527.547 thousand rubles in 2019, respectively. The decrease in cost in 2018 compared to 2017 is due to the write-off of the cost of fixed assets, and the increase in cost in 2019 compared to 2018 is due to an increase in the cost of personnel remuneration, acquisition Supplies for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.

1.4. Marketing plan

The amount of marketing expenses is estimated at 13% of revenue in 2017, 4.2% in 2018 and 4.15% in 2019.

1.5. Financial plan

The financial results of the project implementation are estimated as follows. In the first year of operation, the financial result will be negative and the loss in 2017 will amount to 124.62 thousand rubles.

In 2019, the profit will be 2,648,284 rubles, and the maximum profit of 2,750,573 rubles will be achieved in 2019.

Cumulative net profit at the end of 2017 will be -230.807 thousand rubles, at the end of 2018 - +1813.725 thousand rubles, and at the end of 2019 - +4215.028 thousand rubles.

We will calculate the effectiveness of investments for the project

Net present value:
NPV = 2947.435 rubles.
Internal rate of return (IRR):
2947.435 / (1 + x) 3 = 100 * 0.579;
2947.435 = 57.9 * (1 + x) 3;
(1 + x) 3 = 50.91;
x = 2.71, IRR = 271%.
Yield Index (PI):
PI = A / KV = 2947.435 / 1000.0 = 2.647
Index of return on investment > 1. This indicates that this project is effective.
Payback period (PP):
PP = 2 + = 2 + 0.7 = 2.7 quarters
Discounted payback period (DPP):
DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters, and a year after the start of the project, a guaranteed loan repayment and income generation will be carried out if the specified conditions for the project implementation are met.

2. How to write a business plan - video + ready sample

This sample includes all the highlights and necessary calculations and can be used as an example of a business plan for your own development. It should also be noted that a detailed business plan sample with calculations can be bought from specialized companies.

Also you can view detailed business plan grocery store

3. Write and implement a business plan

Now that you know about the basic principles of writing a specific business plan, try to implement your old business idea. Carefully consider each step, the business plan should be drawn up taking into account the characteristics of the market you are going to enter.

Of course, in order to succeed in business, one business plan, even if thought out to the smallest detail, will not be enough. Therefore, we advise you to read books successful people with the secrets to achieving really big business goals. We invite you to download a free book about the top 10 secrets of rich people.

Alexey Zhumataev

Examples of business plans for 2016

Good day! Today I want to write an article about examples of free business plans in 2016, these business plans are my own with calculations.

I post them completely free of charge and the number of business plans is constantly growing.

All business plans are 100% ready and are step-by-step instructions for opening a particular business.

If you want to do it yourself, you can see the instructions on how to write them and there is type specimen business plan.

let's consider ready-made business plans in which I carried out calculations, as well as recorded explanatory videos:

Examples of business plans with calculations

Free service industry business plans:

A ready-made sample business plan for those who decide to open their own gym. In addition to the gym business plan, there are 5 more articles that describe in detail the process of creating your own business. They cover the issues of equipment for the gym, the choice of premises, how to advertise correctly, the calculation of income and expenses, as well as its further development.

A ready-made sample business plan for those who decide to start their own business with the provision of plumbing services. In addition to the business plan for plumbing services, there are articles detailing this topic. Advertising, required equipment and calculations of the profitability of this business.

A ready-made sample business plan for those who want to open their own service station. Free business station plan Maintenance also supplemented with extended articles on how to choose a room, hold advertising company, select equipment, service station profitability calculations.

A ready-made sample business plan for those wishing to open their own car service. Free business plan car service is also supplemented with articles on how to advertise a car service, car service equipment, the development of this business, as well as calculations of its profitability.

Here is a simple example of a business plan. It should be noted that this is only one of options, and presented in a very concise manner.

Target: Produce confectionery, mainly cakes, for city dwellers. Take a leading position in the upper price segment in this market.

Tasks:
1. Create a compact pastry shop.
2. Provide manufacturing process necessary raw materials and labor force, part of which will be hired.
3. Initially occupy 30% of the market segment, through the implementation of the developed marketing strategy, which involves squeezing out the main competitors with dumping prices and new recipes for the consumer.
4. Attract the missing investment funds in the bank on the security of the available real estate.

An example of drawing up a business plan for an enterprise

Consider an example of a manufacturing business plan. It is planned to open a small atelier for tailoring. Consider how promising this business is in a particular market.

1. Summary. Opening small production from January 1, 2014. Form of ownership - LLC. The planned term is 42 months.

2. General provisions. Purchase of equipment that will allow the use of a variety of fabrics and various finishes. It is planned to partially raise borrowed funds for the purchase of equipment and rent of premises. The tailoring service will be provided to the population, as well as legal entities in need of special clothing, as well as tailoring curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. There are currently 350 companies on the market. Due to strict adherence to deadlines and quality, it is planned to create a positive image of the company, which will allow it to occupy a niche in the market.

4. Costs. Estimated direct and variable costs, including wages and rent of premises, for 3 years will amount to 13.5 million rubles. Of them own funds 50 million rubles. The planned volume of sales will amount to 15 million rubles, which, minus tax deductions, will make it possible to bring the project to payback by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on conditions joint management business.

Brief Example Business Plan

If you are going to open a shoe repair shop, then in the very general view The development of a business plan for an example looks like this:

— fixed costs(equipment) - 300 thousand rubles.
— variable costs(threads, glue, rent) - 10 thousand rubles.
- Required investment - 100 thousand rubles in the form of a bank loan at 23% per annum for 10 years with - a progressive scale and a repayment delay of 1 year.
- Form of ownership - IP
— Tax deductions of 24 thousand rubles.
- Planned revenue - 20 thousand rubles per month.
- Revenue for 1 year - 97 thousand rubles.
— Financial results- 73 thousand rubles.

As a result, the entrepreneur has a reason to invest in this project. The margin of safety is large enough so that possible deviations from the predicted values do not lead to financial collapse.

An example of a business plan with calculations

Opening small shop, which sells used children's things, also requires a preliminary assessment. Enterprise business plan example:

The assessment of goods purchased from the population will be made on the basis of the cost of 1 kg.
First you need to make an assortment of 100 units.
The cost of 1 kg is 400 conventional units. One product weighs an average of 1 kg. Thus, the cost of goods will be 100 * 100 = 40,000 c.u. Replenishment costs working capital will be 100 units, which equals 10,000 c.u. per month
The rent of the premises will be 10,000 USD.
Variable costs, including advertising and contingencies - $10

Sales volume in the first 6 months will be 130 items per month;
in the next - 280 products per month.
The unit price will be on average $250.
Revenue for 1 year = 130 * 250 * 12 + 280 * 250 * 12 = (10,000 * 12,000 + 40,000 + 10,000 * 12 + 10,000 * 12,000) = 420,195 - 361,240 = 58,955.
The tax will be 25,000 USD.
Financial result - 33 955 USD

At first glance, the business seems attractive, given the low entry costs and quick payback, but after performing a simple calculation, the entrepreneur will come to the conclusion that the profitability is very low and, although the risk is low (the product is in stable demand), it is unprofitable to engage in this business without reaching the scale .

View sample business plan

Schematically, planning, for example, growing vegetables looks like this:

1. Summary. Reflected here summary remaining pages.
2. Marketing part. Who will be the buyer and how will it be possible to win the market? Estimated part - 5 tons of carrots at 100,000 USD
3. Costs. Rent land plot and inventory - 27,000 c.u.
Remuneration of hired labor - 30,000 c.u.
4. Revenue- 23 c.u.
5. Sources of funding. Bank loan for 50,000 c.u. at 18% per annum for 10 years.
6. Financial result- 9 c.u.

This activity, if the pessimistic scenario is fulfilled, will not bring income at all in the first year. In addition, an entrepreneur will be able to fully work and invest in development only after repaying the entire loan amount.

Download ready-made examples of business plans

On this resource you can download examples of business plans for free. Downloading the file makes it possible to get acquainted with more detailed calculation options that will allow not only to understand the essence, but also to make, by analogy, your own calculation-justification for the expediency of investing.

If there is no experience at all, it is not at all necessary to order the development of a specialized company. It is enough to get acquainted with an example of planning for a similar activity, where you can study in detail the features of market analysis and calculation of production costs for a particular business.

To download, click on the link:

Be sure to watch the video: "What is a business plan?"

Greetings readers "site"! Today we will talk in detail about what is a business plan and why is it needed how to draw up a business plan as clearly, competently and concisely as possible (we will give a sample with calculations), as well as provide links so that you can download ready-made examples for free .

This material will be useful to all novice entrepreneurs and businessmen who plan to attract money from banks (investors).

How to draw up a business plan for a small business yourself, what rules and procedures exist, and where to download a ready-made business plan - read further in the issue.

Sooner or later, every entrepreneur faces the concept of a business plan.

Business plan(from English. business plan) is a project of your business, in which the goals and objectives of its creation are clearly defined. In it, the entrepreneur must describe his actions for a specific period of time to make a profit.

Business plan structure, objectives and strategy

2. Rules for compiling (writing) a business plan 📝

Rule 1 Study the market situation in advance

Before starting to draw up a business plan, it is necessary to analyze the situation on the market as a whole. Collect as much information as possible about the upcoming enterprise or successful implementation.

Rule 2 Create a clear business strategy and follow it

The business plan must include specific actions throughout a certain period of time.

You must write down your actions in month, 3 month, 6 months, year and 3 of the year.

Rule 3 Consider both the pros and cons of the chosen business

In a business plan, you need to describe not only your strengths, but also possible losses, so to speak, weaknesses.

For example , To strengths can be attributed highly qualified specialists, recognition in the market, bright brand etc. Possible losses or threats include: greater competition, high cost of goods or services.

3. How to write a business plan yourself - the order of writing and the structure of a business plan 📑

Regardless of the type of your activity, the main components of a business plan will be the same.

How to write a business plan - step-by-step instruction with example

1. Introduction

The introductory part should not be too voluminous, but it should describe the most important:

direction of the enterprise;
payback period of the project;
specific indicators.

Your potential investor should know the terms of return of their investments and possible losses.

2) Description of services

In this section, describe in detail the direction of your activity. Decide for yourself which segment of the market you will work with.

Important! Evaluate your competitors and your advantages over them.

Decide what you plan to focus on in your activities: low cost with high sales volumes, high service, or maybe something else.

To completethissection you need to do the following:

Give a description and characteristics of the main and secondary products of the company;
Take photographs of goods and services;
Form a portrait of your intended consumer;
Research and test your target market for similar products or services;
Organize the service;
Provide a pricing model. Assess the competitiveness of your project in the market.

After conducting such an analysis, you will definitely understand and be able to highlight the differences between your products in the sales market. And also clearly formulate what you produce and who needs it.

3) Marketing plan

Marketing plan - perhaps the most important stage in the development of your business. A lot will depend on well-designed marketing. You need to identify the main competitors for yourself, understand how they promote their project, and do better.

Ways to promote a business can be different:

Place ads on radio, in magazines, on websites. It is only important to determine which advertising project format suits you;
Be sure to work on direct selling. Starting with "cold calls" to your potential buyers, ending with the sale of goods and services with the help of representatives;
Encourage staff to achieve high performance. Come up with promotions, bonuses for employees;
Find out a more favorable season for your business;

Main, really assess the situation, do not exaggerate your capabilities. Brainstorm regularly, come up with new routes. Read more about that here.

4) Organizational plan

Specifically write down all the steps of the activity, appoint persons responsible for the implementation of certain actions. Limit the timing of the task.

5) Financial plan

When compiling financial plan it is necessary to take into account all the little things, divide the costs into permanent and one-time.

fixed costs - this is a monthly stationery, payment of rent, public utilities, internet, telephone, etc.
One-time costs is the purchase of equipment for work, For example, computers, scanners, telephones, etc.

After compiling the costs, determine for yourself the minimum sales volume that will cover current expenses. Anything sold from above will be yours profit .

By calculating this, you will determine for yourself breakeven point. We can say that this is the purpose of the business plan.

6) Conclusion

The conclusion is intended to attract investors. Optimal partition size from 2 before 4 pages, which must be indicated:

The main vector of your company's activity;
Project profitability;
Analysis of the company's place in the sales market;
Company personnel, responsible persons;
Expected qualitative and quantitative indicators of each period.

The "Summary" section should provide answers to 2 main questions:

What result can investors expect with a favorable business development?
What should investors expect in the worst case scenario?

Of course, it is better to write a conclusion when the business plan has already been practically drawn up.

4. Sample business plan with calculations using the example of an anti-cafe

Consider in detail finished sample business plan on the example of anticafe .

The structure of the business plan - an example of "Anticafe"

1) Overview section

In the table we will see all general information about the project:

№	Titles	Descriptions
1.	*Name*	"gloss"
2.	*Organizational form*	Individual entrepreneur
3.	Services available	Various programs; Events (trainings, seminars); Birthdays;
4.	*Locations of the organization and the sales market*	Stavropol
5.	Working mode	From 11.00 until the last client.
6.	Facility staff	Supervisor - 1 people Administrator - 1 people Service staff - 3 people Director - 1 people security - 1 people
7.	*Required start-up capital*	500 000 rubles
8.	Expenses	167 000 rubles
9.	*Return on investment*	10-11 months
10.	*Competition*	small
11.	*Organization income*	216 000 rubles
12.	Organization loss	167 000 rubles
13.	*Organization profit*	49 000 rubles

2) Goods and services

Time spent in anticafe will be charged 2 rub/min . For this money, the cafe will provide services such as:

Mini-library, you can retire and read books;
Lots of games for big companies (mafia, board games);
Game console;
Karaoke, projector, tablets;
You can arrange various courses, For example, By English language, in Spanish, in psychology, visage trainings;
You can also order banquets, children's birthdays;
There is Wi-Fi, it can be used by any visitor;
Tea, coffee and various sweets.

Ideal Clients: people aged 17 -45 years who live an active life; they have an average income; without bad habits; these people like to spend time for their own benefit; they would like to get good knowledge and great emotions.

The client must spend in a cafe near 22 hours per month. From this, the profit per person is calculated approx. 3600 rubles per month.

3) Marketing strategy

The city currently has one cafe in this segment. It poses a potential threat as they already have an established customer base.

Social networks (Instagram, telegram and others);
SMS mailings;
Discounts, coupons;
Announcements on the radio.

New anti-cafe promotion strategy:

Direct attraction. Search for clients or organizations that will come to us big company. Hosting children's parties. Discounts for regular customers. Advertising in institutes.
Advertising in Odnoklassniki, Agent and many different networks. Coverage of a group of people who are at home. Advertising in in social networks allows you to get a lot of information from customers and very quickly answer all your questions, while requiring very little financial outlay.
Building partnerships with firms that specialize in various holidays, show programs, corporate parties and more.
Club card. This card entitles you to spend as much time as you like in the anti-cafe. Price 4 800 rubles, expiration date 1 month.
Radio advertising. After a month of work, a story about events in the anti-cafe.

Such a business has seasonality . Anticafe has the highest attendance during autumn and winter seasons. And in summer and spring there are fewer customers ↓.

Therefore, the plan should be drawn up in such a way as to increase profit several times, so as not to go into lesion .

№	Name	Timing	Responsible	Results and notes
1	Study	01.01.14 – 01.02.14	Manager	We have proven all our data
2	Recruitment	01.02.14 – 01.03.14	Manager	Found employees
3	Room search	01.03.14 – 01.04.14	Manager	Found a room according to the criteria
4	Repair	01.04.14 – 01.05.14	Manager	Renovated to all requirements
5	We buy equipment	01.05.14 – 01.06.14	Manager	Delivery to the place
6	Action plan approval	01.06.14 – 03.06.14	Director	Contracts signed
7	We are registering	01.06.14 – 03.06.14	Manager	Bought cash machine and documents
8	Advertising	03.06.14 – 10.06.14	We hire a specialist	Conducted advertising on all counts
9	Opening	12.06.13	Manager	Everything went well, a lot of competitions and gifts, there were journalists, everyone learned about us

4) Financial plan

№	Expenses	Quantity (piece)	Cost, rub.)	Amount (rub.)
1	*Purchase of equipment*	50	5 000	250 000
2	*Purchasing inventory*	100	1 000	100 000
3	Finishing work	1	150 000	150 000
Total:				500 000

5) Conclusions

№	Name	Quantity	Cost, rub.)	Amount (rub.)
1	*Building for rent (150 sq. m.)*	1 month	40 000	40 000
2	Payment of wages	6 people	15 000	90 000
3	Public utilities	1 month	5 000	5 000
4	Products	700 sets	10	7 000
5	taxes	1 month	15 000	15 000
6	Deductions for depreciation	1 month	10 000	10 000
Total:				167 000

After analyzing all the costs for the reporting month, we can say - if the institution's profit is more 167 000 rubles, this will be breakeven point .

Given:

Simultaneous costs = 500 000 rubles
Consumption per 1 month = 167 000 rubles

Find: Payback period -?

Solution :

Payback period \u003d One-time costs / PI per month

1) We find an emergency per month

NP per month = Income per month - Expense per month

Profit per month = (Profit per day) * 30 days = ( 30 Human * 2 hours * 120 rubles/hour) * 30 days = 216 000 rubles
PE per month = 216,000 rubles - 167,000 rubles = 49,000 rubles

2) Finding the payback period

Payback period \u003d 500,000 rubles (initial payment) / 49,000 rubles (PE per month) \u003d 10 months

*Of course, all calculations above are approximate and may vary from region to region.

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