The sale of fishing tackle is a specific type of business. If you are little versed in fishing, then it will be difficult to count on success. The fishing shop as a business often appears as an extension of the fishing hobby. The difficulty of opening a store is rated as medium, and the risk is above average. Starting investments are 2,500,000-3,000,000 rubles, and the payback period is 6-8 months. Attached below detailed guide to open your own store.

Advantages and disadvantages of opening a fishing store

The main target audience of fishing is men, in total in Russia ~ 25 million people are fond of fishing (17% of the population of Russia!). This creates a large audience of potential buyers. Consider the key advantages and disadvantages of starting a business.

On average, a fisherman spends ~5000 rubles annually. to upgrade and purchase gear. small contribution margin from the sale of fishing gear makes it necessary to focus on large sales volumes, the creation of regular customers and the inclusion, in addition to fishing goods, of more expensive tourist goods: tents, boats, clothing, etc.

How to open a fishing store: business registration

To open a fishing shop, you must register with tax office at the place, for this one of the forms of doing business is chosen: individual entrepreneur(IP) or LLC. The table below shows the main stages of registration, the advantages of the form, and the required list of documents. When registering a business, you must select the type of activity according to the OKVED classification codes. This is an important procedure, approach it responsibly, not indicating the type of activity and not paying taxes will lead to litigation. OKVED codes for fishing shop: 52.48.23" Retail sporting goods, fishing gear, camping equipment, boats and bicycles”, the more general code 52.48 “Other retail sale in specialized stores” can also be entered.

Form of business organization	Benefits of using	Documents for registration
IP ( individual entrepreneur)	It is used to open a small own fishing shop (35-80m²). Number of staff 1-2 people	receipt of payment of the state duty (800 rubles); certified application by a notary in the form No. P21001; application for the transition to special taxation regimes: UTII or STS (otherwise it will be OSNO by default); copy of all pages of the passport.
OOO ( limited liability company)	It is used to open a large fishing and tourist shop (> 80m²). LLC is more profitable for attracting additional financing / loans, scaling and capital construction	application in the form No. Р11001; charter of LLC; a decision to open an LLC or a protocol if there are several founders (partners); receipt of payment of the state duty (4000 rubles); copies of the founders' passports certified by a notary; application for the transition to special taxation regimes: UTII or STS (default OSNO). By law, the authorized capital of an LLC cannot be less than 10,000 rubles!

The best choice for a preferential taxation system for a fishing store would be UTII (single tax on imputed income), to switch to this system a municipal law should be adopted in this region on the possibility of using UTII (up to 100 employees and the cost of fixed assets up to 100 million rubles). The interest rate on UTII is 15%. The advantage of this tax is its linkage to the physical data of the store: area, number of employees, etc. When opening small shop it's profitable.

If in your region it is not possible to switch to UTII, then an entrepreneur or organization optimally choose the simplified taxation system (simplified taxation system) income minus expenses with interest rate 15% .

How to open a fishing shop: business plan

Store Specialization

Fishing goods are not essentials, so there is no need to open a store “like everyone else”. Choose from the following store specialization options, taking into account competition in your area/city:

1. Profile - sale of goods of the most famous brands.
2. Multi-profile - a wide range with reasonable prices (the most common option).
3. Brand - sale of goods of elite brands in the high price segment.

Choose a place and the necessary equipment

The first option is a place within the city where anglers can walk to the place of fishing: city reservoirs, river channels or park ponds. Considering that the future consumers are 99% men, the store can be located in industrial areas.

The second option, on the outskirts of the city. The assortment includes products that fishermen usually forget to buy or perishable baits. An important point of this location is the availability of parking space near the store.

Despite the large assortment of goods (3000-5000 pcs.), The area of ​​​​the premises will be required ~ 80m². It is better to divide the trading area into 2 halls. The first offers products for fishing: fishing lines, fishing rods, bait, etc. The second offers products for active rest: tents, boats, backpacks, clothes and shoes, fishing rod covers, sleeping bags, other related equipment. We provide a place for a warehouse. Floats, hooks, fishing lines, laces, weights, baits and other consumables are the most popular goods, constituting a third of the money turnover. From the equipment we purchase shelves or showcases for placing fishing goods.

We make an assortment

According to statistics, anglers update their equipment 1-2 times a year. The following assortment can be distinguished: the main, consumable and accompanying group.

Watch the video about the range of fishing store "President-Fish" in Surgut.

The minimum number of commodity items to start ~ 3000-5000, for a series large goods it would be optimal to create a separate catalog, according to which the buyer can pre-order. The ratio of the number of goods in these groups is 60/30/10, respectively.

Store supplier search

Many online fishing shops can become your partners and carry out wholesale goods with a markdown of 25-30%. This method is great for the initial filling of the store. The next approach, work with foreign suppliers: China, Japan, will increase the margin on goods by ~ 50-70%. This is important because a low margin on the sale of goods will not create cash flow and financial stability of the business. In addition, the seasonality of sales and lack of liquidity Money may lead to bankruptcy.

To search for Chinese suppliers, you can use portals with large Chinese suppliers: Aliexpress.com, taobao.com.

Bait is better to buy from suppliers located in the local vicinity, as it is a perishable product. If you do not have the experience of opening a store, then a franchise of a fishing store, for example, Fisherman's Yard, would be a great option. This will greatly simplify the procedure for finding suppliers, in addition, the franchisee is interested in the development of your store and can provide advice and support.

Hiring sellers

Pretty and flirtatious young ladies as sellers of fishing goods are not the best option. Men, who make up the majority of customers, would not like to see females in the role of sellers of such goods. The ideal staff is a male team of avid fishermen-experts. Therefore, when hiring employees, it is necessary to have fishing experience > 3 years, and the presence of sports achievements in fishing is a plus in the choice (for search, free bulletin boards avito.ru, irr.ru or thematic forums are suitable - this will reduce the cost of staff search). Initially, the seller may be the entrepreneur himself.

Store advertisement

Outdoor advertising (signs, banners with promotions and sales) of the store is most effective in fishing areas. To increase sales, you need to create a network of partners. Base keepers and gamekeepers usually agree to advertise goods to fishermen for a small fee. We drive around the adjacent bases and place advertising posters there.

Announcements on thematic forums give a good effect. Creating an online store will require its promotion and content. This will increase the staff on the content manager. On the site we have a catalog with a list of goods with photos and prices, contact information. The site can increase the number of sales by 25-30%.

Cost calculation

Fishing goods are the most expensive item, consider the variables and fixed costs business:

• Room rental - 100,000 rubles / month.
• Equipment and repair of the premises (signboard, lighting, cash register, counters) - 300,000 rubles.
• Purchase of goods - 500 thousand rubles.
• Paperwork (registration of an LLC or an individual entrepreneur, IFTS) - 50,000 rubles.
• Other expenses (salary, advertising) - 50,000 rubles.

In total, to open a fishing store you will need: ~ 1,000,000 rubles.

The costs include the creation of a reserve fund to smooth out seasonal fluctuations in sales in the amount of ~ 300,000 rubles.

Profit

Revenue is influenced by seasonality, the solvency of the population of the city, the location of the store. Monthly income can reach 300,000 rubles. When subtracting monthly fixed and variable costs (staff salaries, advertising and rent), net profit will amount to 150,000 rubles. The return on initial investment is ~8-12 months.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(4.0 out of 5)	Business Attractiveness 3.7
Project payback	(4.0 out of 5)
Ease of starting a business	(3.0 out of 5)
A fishing shop will require a large initial investment of >1 million rubles. and the presence of the entrepreneur's expertise in fishing. The payback period of the initial investment is 8-12 months (1-2 seasons), this is achieved due to high demand during the fishing season (April-October), in winter there is a sharp decline in sales. The basis of business success is to create affiliate network for the sale of goods, close interaction with regular customers, upselling of expensive tourist goods (boats, tents, clothes). Opening a franchise will reduce the cost of finding suppliers and debugging business processes.

* Calculations use average data for Russia

1.Project summary

This business plan considers a project to open retail store fishing goods in a city of 200,000 people. The range will include fishing gear main types of fishing. Square outlet will be 28 sq. meters. The purpose of the store is to meet the demand of the local population for fishing and related products and to create a stable business model that generates a stable operating and net income.

Volume starting investments will amount to 1,312,900 rubles. Source initial capital – own funds. The funds invested in the opening will pay off for 2 years of work (13 months). The profitability of the store will be equal to 10%. Financial calculations business plan made for a three-year period of operation of the store. The pre-opening phase will take 2 months.

2. Description of the industry and company

Fishing is very popular in Russia. The number of people who are keen on fishing is impressive and amounts to about 25 million people. The demand for fishing products of such a mass of consumers is huge. According to various estimates, the volume of the fishing tackle market in our country ranges from $300 million to $1 billion. The most capacious category, which gives up to 60% of turnover, is the group of basic goods, which includes fishing rods, spinning rods and rods. The remaining 40% is accounted for by consumables and related products for fishing. According to Businesstat's estimates, in 2014 fishing rods and rods were sold at 10 million units. The market for fishing goods is considered to be unsaturated compared to other Western countries, where the percentage of the population who are fond of fishing can reach up to 25% (USA).

This project involves the opening of a fishing retail store in a city with a population of 200,000 people. The store will occupy an area of ​​28 sq. meters. The offer of the store will be a universal assortment for all types of fishing, including winter ice fishing. The purpose of the outlet will be to satisfy the demand of the local population for fishing and fishing related products and to create a stable business model that generates a stable operating and net income.

IP will be chosen as the legal form. UTII is preferred as a taxation system. OKVED code - 52.48.23 "Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles". Responsibilities for the management of the store will be taken over by an individual entrepreneur. Two sales consultants will be under his direct subordination.

3.Description of goods

The assortment of the fishing store will include fishing rods, spinning rods, reels, Consumables for equipment - fishing lines, cords, floats, hooks, spinners, as well as related products (equipment) of popular Japanese, European and domestic brands. The fishing shop will operate in the middle price segment. The markup will be set at 79%. The assortment will also include a small number of goods belonging to elite categories and brands. Average check will be 600 rubles. In Table. 1 shows the prices for the main product groups.

Table 1. List of goods

	Name	Description		Cost, rub.
fishing rods
	Bologna rods		Bologna rods Aiko, Daiwa, Maximus, Shimano, Volgar, Volzhanka
	Match rods		Match rods Cormoran, Daiwa, Maximus, Shimano
	fly rods		Fly rods Daiwa, KOLA, Maximus, Shimano, Volgar, Volzhanka
spinning fishing
			Spinners ACME, Daiwa, Forest, Halco, Mepps,
	bombards		bombards
			Wobblers Deps, Duel, DUO, Evergreen, Hump, Ima, Imakatsu, Jackall, Jackson, Lucky Craft, Major Craft, Megabass, OSP, Pontoon 21, Rapala, Salmo, SERT, Tsunekichi, Tsirubito, Zirbaits
			Jigger sets, packs of 3 (Cormoran, Gamakatsu, Saturn)
	soft lures		Soft silicone lures Bait Breath, Berkley, Big Bite Baits, C'ultiva, Keitech, Fox Rage, Gambler, Lunker City, Manz, Megabass, Pontoon 21, Reins, Sawamura
	Spinning rods		Spinning rods AIKO, APIA, Banax, Cormoran, Black Hole, Daiwa, Gamakatsu, Kola, Major Craft, Maximus, Megabass, Pontoon 21, Shimano, St. Croix., Talon, Trabucco, Volzhanka
	Cheburashki		Eared sinkers (cheburashki)
Coils
			Reels ABU Garcia, Banax, Cormoran, Daiwa, Mitchell, Ryobi, Shimano, other inertial reels
	Coil Lubricants		Wash-sprays, coil lubricants
Hooks
	Single hooks		Hooks with a barb, beardless, with a swivel, with a mustache, etc.
	double hooks		double hooks
	Tee hooks		Tee hooks
	offset hooks		Hooks with double shank
floats
	floats		floats
fishing line
	monofilament line		monofilament line
	braided cords		braided cords
	Fluorocarbon line		Fluorocarbon line
Feeder
	feeders		feeder
	Feeder rods		Feeder rods Balzer, Black Hole, Cormoran, Daiwa, Nautilus, Shimano, Volzhanka
	Top for feeder		Top for feeder
Other accessories
	clockwork rings		clockwork rings
	Swivels and clasps		Swivels and clasps
	Bite alarms		Bite alarms
	feeders		Method feeders
winter fishing
	Balancers		Balancers
	Ice screws		Ice screws
fishing equipment
			Fishing boxes
	landing nets		landing nets
	Fish grips		Fish grips
bait
			Boilies, bait mixtures

An order for a particular product can be made without leaving home - using the official website. Delivery in the city from 2000 rubles. will be made free of charge.

4.Sales and marketing

In retail sales of fishing goods, there are some features that must be taken into account when calculating and forming an assortment. One factor is seasonality. The most profitable months for trading are May, when the demand for summer rods, spinning rods, etc., increases, as well as December, when sales of winter tackle increase. In this regard, the period of 1-2 months before the start of the new season seems to be the most past time for opening a store. When opening a store, market conditions will also be taken into account. At the time of writing the business plan, it is not the most favorable. Since 2014, sales of fishing products have been declining for several reasons. Firstly, fishing tackle is not an essential commodity, so the level of demand is highly dependent on the purchasing power of the population, which has declined markedly since the end of 2014. In particular, according to BusinesStat forecasts, the sales volume of rods and rods in 2016 in kind will fall to 8 million units from 10 million in 2014. Secondly, the volume of sales is affected by rising prices. Imported products are becoming more expensive due to the growth of the exchange rate. In such conditions, cheaper gear options are in demand, which will form the basis of the store's assortment. Nevertheless, industry experts do not advise completely excluding expensive high-quality products from the assortment. Among domestic fishermen, there is still a love for high-quality tackle, which is sometimes an order of magnitude higher than a fisherman can afford. Russians show the greatest interest in Japanese brands, followed by American and European ones. trade marks. There is potential for development in a particular city. Considering that about 10% of the country's population is engaged in fishing (according to other sources, every sixth adult man is keen on fishing), at least 10-20 thousand fishermen live in a city with a population of 200 thousand people. Taking into account the average spending on fishing equipment of 4,500 rubles a year, the market capacity will be about 90 million rubles. At the same time, about 35-40% of the city market remains uncovered.

The store will be located in an easily visible area, on the first line of houses. The sign will be easy to read and make it clear that the outlet is a fishing store. In addition to the outdoor sign on the facade, the store will use the following tools to attract customers:

Maintaining a website with a catalog of products sold;

Participation in partner, sponsorship events;

Printed products (catalogues, business cards, booklets).

Participation in sponsorship events. For example, in the competitions of the city in sport fishing.

5.Production plan

The store will be located in a city of 200,000 people, on one of the busiest streets in the city leading directly to the exit. This location is advantageous due to high foot and car traffic. A "fisherman's path" runs in this direction: on weekends, a large number of citizens go to nearby suburban reservoirs.

To organize a store for a long-term lease, a room of 28 square meters will be taken. meters. The premises will require partial repairs, the cost of which will be 100,000 rubles. In addition, you will need to purchase commercial equipment - racks, display cases, etc. Together with signaling and signage equipment, the cost of equipping will amount to 177.9 thousand rubles. (detailed equipment costs are given in Table 2).

Table 2 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Shop counter with showcase
	Wall rack
	Rod stand
	Lighting equipment
	Security alarm + installation
	Cash equipment
	Checkout area furniture
Total:				177 900

Since the store will sell a specialized range, the main requirements for sales assistants will be the ability to understand the intricacies of the world of fishing goods. The sellers will be hired, who themselves are fond of fishing, able to talk objectively with buyers. Preference will be given to candidates with experience in sales in fishing shops, tourism stores, sporting goods and similar establishments. Also, when hiring, such qualities as politeness, sociability, the ability to find a common language with a client will be important. The schedule for the work of sellers is in shifts 2/2. As an incentive for sellers, the wage system "salary + percentage of sales" will be introduced.

Table 3 staffing and payroll

With an average check of 600 rubles. and 25 customers per day, the store's revenue will be about 450,000 thousand rubles, while net profit will exceed 90 thousand rubles. In the season (May-September, December), the amount of profit can reach up to 170-200 thousand rubles. at a turnover of 640-730 thousand rubles. The costs of the main period will include a variable part (product purchases) and a fixed part. The latter includes payment wages(including deductions - 52 thousand rubles + percentage of sales), rent (28 thousand rubles at the rate of 1 thousand rubles), as well as bookkeeping, advertising expenses, transport, public utilities And so on.

6. Organizational plan

The stage of preparation before the start of sales is planned to be completed within 2 months. All organizational issues at the launch stage and during the main period will be taken over by an individual entrepreneur. In the course of work, he will act as a director and store. He will be responsible for organizing procurement, marketing promotion, hiring and dismissal of staff. Responsibilities for the sales process, consulting customers will be for sales consultants.

7. Financial plan

The costs of the preparatory period will include 6 expenditure items and amount to 1,312,900 rubles. (see Table 4). Annex 1 contains financial indicators for a three-year period of operation of the store. The conditions that were taken into account in the calculations: the planned sales volume in the amount of 456,000 rubles. per month (based on 25 average checks per day in the amount of 600 rubles), reaching the planned sales volume by the 3rd month of operation, seasonal revenue growth in May-September and December (the first year of operation - up to 20%, the second year of operation - up to 40%, the third year of work - up to 60%), start of sales - March.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Premises renovation
Room equipment
	Purchase of equipment
Intangible assets
	Site creation
	Registration procedures, coordination with government agencies
working capital
	working capital
	Starting product content
Total:		1 312 900

8. Evaluation of the effectiveness of the project

The effectiveness of the store is confirmed by calculated indicators (see Table 5). Starting investments with an average flow of customers will pay off by the 13th month of work, while the return on sales will be 10%.

Table 5. Project performance indicators

9.Risks and warranties

Setting up a fishing retail business is well established and there are many examples of stable and working schemes. The features of a fishing store as a project include a low level of initial investment and a quick return on payback, taking into account several factors: a good location, a well-formed assortment, and a competent pricing policy. All these factors will be taken into account when organizing a business, as a result of which the risks of opening a store and ensuring profitability can be called low. In Table. 6 shows the main risks, given prevention measures.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Low store profitability			The choice of a passable place, a universal assortment, an adequate pricing policy, the use of advertising, hiring professional staff
	Decline in the purchasing power of the population			Choice in favor of cheap and medium price segments, purchase of the most hot goods working on increasing customer loyalty
	"Overstocking", dead headings			Sales analysis, assortment variation, discounts for unsold items
	Rent increase			Conclusion of a long-term lease agreement with a fixed rate in rubles, careful prescribing of payment terms
	A sharp increase in the number of competitors			Revision of prices for positions held by competitors, increased attention to service, retention of regular customers by loyalty programs
	Decrease in demand due to the season, weather conditions			Off-season discounts, sales promotion with marketing tools

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Having become interested in the topic of how to open a fishing store, you are doing absolutely the right thing, because experts consider this business to be one of the most profitable.

♦ Capital investments – 1,500,000 rubles
♦ Payback – from 8 months

Amateur fishermen in terms of passion can only be compared with casino players.

They are ready to give up bread in order to buy the coveted bait, they are ready to show miracles of resourcefulness, making a nest egg from their wife to buy another fishing rod, and even in the greatest crisis they do not want to give up their hobby.

This passion can and should be used to build a profitable startup.

Interested in the topic how to open a fishing shop, you are absolutely right, because experts consider this business to be one of the most profitable.

Naturally, if you think through all the nuances, opening a business from scratch.

The competition in this sector is not too great, but still there is.

If you want your fishing store to start at short terms make a profit, consider the advice of those who have been in this business for a long time:

1. Think ahead of your competitive advantages.
   There are many standard markets that sell goods for fishing and tourism.
   You must come up with an original concept, such as introducing a new supplier in your city.
2. Constantly work on updating the assortment of goods.
   This market is growing very fast and you need to be aware of new products to offer your customers.
3. Ruthlessly part with what sells poorly, even if the supplier offers you favorable terms of cooperation.
4. You should not start this business from scratch if you yourself do not like fishing and do not understand anything about it.
   This business brings profit only to those who are in love with fishing and tourism.
5. spend a lot of money on a big advertising campaign no need.
   Enough bright sign, cot in front of the door, outdoor advertising in the form of leaflets and communication on fishing forums.
   And another effective marketing move is to participate in fishing championships, various city holidays as a sponsor.
6. Remember that there is no better promotional tool than word of mouth.
   You need to look for contacts with fishermen in your city and invite them to your store.
   If they are satisfied with the assortment and prices, then do not doubt that soon all their comrades will purchase fishing tackle from you.

How to open a fishing shop: assortment

Focusing on the area of ​​the fishing store, form an assortment of goods.

Naturally, you should have everything you need for fishing, from hooks to expensive spinning rods.

It is impossible to be limited only to specialized fishing goods.

It is worth trying to expand the customer base by selling:

• clothes: camouflage, thermal underwear, raincoats;
• furniture: folding tables and chairs, carp chairs;
• tents and air mattresses;
• dishes;
• accessories, such as sunglasses or waterproof document bags;
• souvenirs and more.

Don't trade low quality Chinese goods, even if you can put a markup of 100-200% on them.

Fishermen - people who are spoiled and versed in brands, having bought low-quality goods from you once, will no longer come to your store.

Top fishing brands: SALMO, Flagman, Shimano, Yo-Zuri, Berkley and more.

How to open a store from scratch: customer base

Often entrepreneurs who end up giving up on the idea of ​​opening a fishing shop are motivated to do so by the argument: “Yeah, how many of those fishermen do we have? You will never build a customer base. It's better to trade something more the right people: clothing/products, etc.”

This is an erroneous opinion, because, according to the latest research, there are about 20% of amateur fishermen, hunters and tourists in our country.

And they are all your potential customers.

Let's say you decide to open a fishing shop from scratch in a city of 200,000 people.

The number of your clients is 40,000.

This is very good market and, if you can interest them by correctly forming the assortment of goods and setting a reasonable pricing policy, then you will not have problems with profit.

If we talk about gender, then you need to work, focusing on men, because they are the main clientele of fishing shops:

How to open a fishing shop: calendar plan

If you open a fishing goods store, then you should start with specific calculations that correspond to prices in your area and draw up calendar plan, having painted by months how much you need to implement this or that stage.

It is quite possible to open a fishing shop in 3-5 months after the idea is born, if you do a thorough preparatory work:

Stage	Jan	Feb	Mar	Apr	May
Registration, bank account
Repair work
Equipment installation
Recruitment of sales consultants
Contracts with suppliers, purchases
Opening

We decide to open a fishing store: all the components of a startup launch

Entrepreneurs who dream of owning their own fishing store have doubts about where to start a startup.

Of course, the first thing to do is to carry out preparatory work in order to understand whether such a business has any prospects in your city at all.

If you have definitely decided to open a fishing store, then you need to start implementing the plan with the registration procedure and repair work on the premises.

Registration

First of all, you need to decide which registration form you choose: sole proprietorship or LLC.

If you do not have much experience in business and are not going to open a huge fishing store, the area of ​​\u200b\u200bwhich would be more than 150 squares, then IP is quite suitable.

The most convenient form of taxation is UTII, if for some reason this does not suit you, then the most acceptable option is the STS of 15%.

The OKVED code for fishing shops is 52.48.23.

And you also need to repair the selected premises, making it safe for buyers and rest work permits from Rospotrebnadzor and the Fire Service.

Try to fulfill all their requirements in order not to run into fines in the future.

Fishing shop

Interesting fact:
One day, US President Jimmy Carter was fishing when a water rabbit swam up to his boat, hissing menacingly and trying to get on board. Carter fought him off with an oar, after which the rabbit turned and swam away. The story hit the papers with headlines like "President Attacked by Rabbit," and Carter's critics began to see the incident as a symbol of his weak policies and his future reelection defeat by Reagan a year later.

The location of the fishing shop is a serious issue that future entrepreneurs have to solve.

The high traffic of people does not play such an important role as in the case of clothing stores or food, but still you do not need to climb to the outskirts.

If your prices are not significantly lower than those of competitors, then potential customers simply will not want to get so far to you.

If you decide to open a general store (fishing and tourism), then rent a room with total area at least 60 square meters, in order to equip a warehouse, a service room and a bathroom in addition to the trading floor.

You don't need to spend a lot of money on renovations.

Male clients will be of little interest if the color of the walls is combined with the tone of the tiles on the floor.

They will be more concerned about whether they can catch "a big pike on this wobbler."

In order to open a fishing shop from scratch, individual one-story buildings, basements, 1-2 floors of multi-story buildings, and pavilions in shopping centers are suitable.

If you open your shop on the basement floor, then take care of a good lighting system, the fishermen will not appreciate the romantic twilight.

Fishing shop equipment

A fishing store is not too different from other markets in terms of purchasing equipment.

In addition to standard racks and shelves, you need a rack with hangers for workwear, stands for fishing rods and spinning rods.

Small goods (baits, hooks, etc.) are best stored in a closed display case and demonstrated to customers on their own.

Equipment costs for a fishing shop will be as follows:

Item of expenses	Amount (in rubles)
Total:	150 000 rub.
Glass showcase-counter	20 000
open shelving	15 000
shelf opening	15 000
Rack and hangers for camouflage clothes	10 000
Stands for fishing rods and spinning rods	8 000
Warehouse and service room furniture	30 000
Cash machine	10 000
Bathroom equipment	12 000
Other	30 000

Fishing shop staff

The fishermen are mostly men, which means they will be distrustful of the young lady at the sales counter.

Hire only men as sellers and those who themselves cannot imagine their life without fishing and can talk about the features of the goods based on personal experience.

How many vendors you need depends on the size of your shop and how it's open.

For example, for a store shopping room which has 40 squares, and which works seven days a week, you need four sellers: 2 per shift.

Set a condition that one day a week each of your sellers devotes to fishing: testing new products.

So your consultants will be able to improve their skills.

In addition to sellers, you need a cleaning lady.

As for bookkeeping, see for yourself if you can combine administrative functions with bookkeeping.

The manager of a fishing goods store has a lot of work: he must control the work of his subordinates, replenish the assortment range, constantly look for new suppliers, etc.

Still, it is better to conclude an agreement with an outsourcing company, and not deal with accounting issues yourself.

Those who decide to open a fishing shop are expected to pay the following staff salaries:

How much does it cost to open a fishing shop?

A fishing store is not a start-up that can be opened inexpensively.

Big start-up capital needed primarily for the first purchase.

To form a normal assortment of goods, at least for several thousand articles, you need to spend at least 1 million rubles.

A smaller amount can be met if you are not going to sell such expensive goods as boats and motors in the store.

But all the same, don’t expect that you will be able to put in a couple of hundred thousand rubles, because spinning rods, tents, camouflage clothing and other goods, even when purchased, are not cheap.

To open a fishing shop for 60-70 square meters, you need to raise about 1.5 million rubles of starting capital.

And also, given the fact that in the first months the store will bring minimal profit, you should lay in financial plan monthly expenses multiplied by 3.

Every month, get ready to spend about 500,000 rubles on staff salaries, rent, replenishment inventory, taxes and more.

If you open a fishing store, how much can you earn on it?

The profit of your fishing store will depend not only on the number of customers who visit you daily and not only on the amount of their purchases, but also on what margin you put on your product.

In this case, the main thing is to keep the framework.

Too little margin will lead to financial losses, too much - to the loss of customers. For inexpensive consumables (hooks, fishing line, bait, etc.), you can put an extra charge of 100%, but for more expensive ones - no more than 50%.

Let's take an average markup of 65%.

Having made a purchase for 1 million rubles, you will earn 650,000 on top. The faster you sell everything, the more intensive the turnover in your store will be.

According to recent studies, each fisherman/tourist spends about 6,000 rubles a year on their hobby.

We have already calculated that in a city with a population of 200,000, about 40,000 of your potential customers live.

Let's say there are 6 fishing shops in your city.

We divide potential customers equally between them, so each store has approximately 6.5 thousand customers. 6,500 people x 6,000 rubles is about 40 million rubles in annual profit.

More than 3 million rubles per month.

Agree, these are sufficient indicators to start studying the topic in more detail. how to open a fishing shop.

We offer you to watch a funny video

about the hike married couple to the fishing store:

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A fishing online store belongs to a narrowly focused type of business, the main disadvantage of which is the need for certain expert knowledge. However, this good way without significant investments (you need about 300 thousand rubles) to realize your favorite hobby in business with a stable income.

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Kinds and types of stores

The entrepreneur can organize traditional shop, but to implement the idea, you need serious start-up capital (at least 1 million rubles).

Another option for organizing a business involves opening an online store based on a real-life outlet for the sale of fishing goods. In this case, the entrepreneur can use the virtual store as a tool for developing an existing business.

Options for opening a fishing online store

Range

The assortment of the fishing online store is divided into three groups:

1. Main products: fishing rods, rods, spinning rods, tackle, reels, etc.
2. Consumables: fishing line, cords, spinners, floats, lure, hooks, etc.
3. Complementary products: special clothing and footwear, hats, boats, appliances, containers, fish grab, tents, sleeping bags, etc.

Clothes for fishing Lure Fishing Rod Tackle fishing boat Spinning

An online store created from scratch should contain about three to five thousand items of goods in the catalog. When forming the assortment, it is necessary to take into account the needs of the target audience.

The optimal ratio of product groups:

• basic goods - 60 percent;
• consumables - 30 percent;
• additional goods - 10 percent.

Relevance

Consumer demand in fishing shops is created by a limited group of people, but in Russia it is quite wide. The number of people who are keen on fishing is approximately 25 million (17.5% of the Russian population).

Fishing passion generates a stable demand, as avid anglers and amateurs often buy more fishing tackle and other goods. If the buyer likes the online store, then he will most likely become his regular customer, and this will ensure a regular sales volume.

It also confirms the attractiveness of the business that there is competition between fishing online stores.

Market analysis and target audience

According to experts, the capacity of the domestic market of fishing products ranges from 300 million to one billion US dollars. The most popular category includes spinning rods, rods and rods (60 percent of turnover). The remaining 40 percent are consumables and complementary products for fishing. A 2014 market analysis by Businesstat showed that 10 million rods and poles were sold in a year.

The target audience of such a store will mainly be men. different ages. The proportion of women will be at least 3 percent. According to sociological surveys, the average fisherman annually renews his arsenal by about 5 thousand rubles. He upgrades his equipment once or twice a year.

Competitive advantages

Competitive advantages of a successful online fishing store:

• professionally designed website;
• functionality, for example: filters, site search, the right to leave a review, an online consultant, etc.;
• clear and thoughtful product catalog;
• a wide range of goods, regularly updated;
• a detailed description of the goods (with photographs), terms of delivery and payment;
• website design should take into account psychological features target audience and sites of online stores of direct competitors;
• operational work of sales managers;
• quality service;
• flexible pricing;
• thoughtful loyalty program.

Step-by-step instruction

To create an earning online store of fishing goods, an entrepreneur will need:

1. Conduct an analysis of the market that the store will target (for example, a specific city, region, several regions, the whole country and wider).
2. Analyze the websites of direct competitors.
3. Form a portrait of a potential buyer.
4. Consider product range.
5. Come up with original name for the store and register a domain.
6. Calculate a business plan.
7. Register a company.
8. Develop a website.
9. Decide on hosting.
10. Fill the site with a catalog of goods with a detailed description.
11. Identify suppliers of fishing products.
12. Connect payment systems to the website.
13. Consider the best delivery methods.
14. Engage in the promotion of an online store.

Paperwork

A virtual store, like a traditional trading company, needs to be registered. Most often, an online store is registered as an individual entrepreneur or LLC. The choice is up to the entrepreneur. For example, an LLC is suitable if the business is joint. As a rule, the LLC form inspires more trust among suppliers, partners and buyers. On the other hand, opening an individual entrepreneur is a little cheaper and easier, since fewer documents are required for registration.

For a fishing store, the OKVED type of activity is suitable - 52.48.23 (“Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles”).

After registering a company, an entrepreneur will need:

1. Open a bank account.
2. Order a print.
3. Choose a taxation system.
4. Obtain statistics codes from the State Committee.

Supplier selection

Since an online store is not required to have a warehouse of products, the importance of the process of choosing reliable suppliers increases. They should not let the store down at the most crucial moment, for example, after a customer orders a product on the site. It is important that the ordered product is sent by the supplier on time and received by the buyer as soon as possible. The reputation of the store and its future success largely depend on the speed of delivery.

Where to look for suppliers:

• on the Internet;
• in product catalogs;
• at exhibitions of fishing goods;
• in thematic magazines and newspapers.

Both the intermediary and the manufacturer can act as a supplier. With the latter, it is possible to agree on more favorable conditions supplies. Partners need to be sought among domestic and foreign manufacturers. Do not neglect Chinese suppliers, they can be found on portals such as Aliexpress and Taobao.

Criteria for selecting a supplier of products for fishing:

• price and loyalty program;
• quality characteristics of products;
• breadth of assortment;
• delivery efficiency;
• openness of information on the balance of goods in the warehouses of the supplier;
• the right to reserve a product;
• the right to return the product;
• the availability of sending the product directly to the buyer;
• provides detailed information about the products sold and photographic materials.

The process of selecting suppliers for an online fishing store will take a lot of time, as the range is very diverse. For example, if an entrepreneur is faced with the task of finding a supplier of complementary foods, then it is better to give preference to local producers, since this is a perishable product.

In the video, the presenter tells how to find the right supplier for an online store. Taken by Anton Protsenko's channel.

Creation and content of the site

The process of creating a fishing online store consists of the following steps:

1. Domain registration.
2. Hosting choice.
3. Selection of the optimal CMS (site content management system) and its installation.
4. Building a website.
5. Filling the online store with a catalog, product descriptions and other content.

If an entrepreneur does not have experience and relevant skills in website development and programming, then it would be best to order the construction of a store to professionals. An electronic commerce enterprise can be created both on a paid, professional CMS, and on a free one. It all depends on the budget, but if you have money, it’s better not to save money and immediately make a quality store.

The most popular paid CMS are:

• 1C-Bitrix;
• UMI. CMS;
• NetCat;
• Shop Script;
• cs-cart.

The most popular free CMS:

• WordPress;
• opencart;
• Joomla!
• MODX;
• Drupal.

The design of the website must match the specifics of the products sold and the expectations of potential buyers. Ideally, the design of a virtual store is best ordered by a professional artist.

The e-commerce website must contain:

• information about the company, its mission, principles and operating policy;
• detailed description of the products sold;
• the price of the goods;
• availability of goods in stock;
• illustration of products from different angles;
• delivery and payment rules;
• contact information;
• terms of the loyalty program.

Promotion and advertising

Trading on the Internet is almost always associated with competition, and in order to win it you need to adhere to the right marketing policy. Here you need to focus not only on advertising on the network, but also on the promotion of your virtual store in the real world.

Key ways to promote an online store:

• contextual and banner advertising on the Internet on fishing sites and forums;
• adding information about the store to thematic online catalogs;
• advertising in popular social networks (including the creation of your own group);
• distribution of business cards and leaflets in places of potential appearance of the target audience;
• informing customers by email about discounts, promotions, assortment updates;
• bonus program (for example, you can make a small symbolic gift with the main purchase).

It is important not to overdo it with advertising, it should not be intrusive. Also, the buyer will pay attention to the delivery time, the quality of the packaging and the integrity of the ordered goods. The website of the store must have a feedback form. In order not to lose old customers, you can issue discount cards.

Staff

The staff of an online fishing store depends on the geography of its work, the breadth of the assortment and the number of orders. Accordingly, at first it will be small, and subsequently should increase.

The staff of an average online fishing store:

• administrator;
• sales manager (two people);
• courier;
• IT-specialist.

Most often, it is unprofitable for a store to maintain its own couriers, but it is easier and cheaper to use the services of courier services and transport companies. However, if the store is focused on working in only one region, then the expediency of creating your own courier service increases.

Option to open with minimal investment

You can organize your own fishing virtual store with a minimum budget of 30 thousand rubles. But in this case, the entrepreneur is responsible for the independent development of the site, its content and maintenance.

To minimize the number of people to service the store during its operation, you should optimize the assortment. If it is very large, then a lot of time will be spent negotiating with suppliers and customers, arranging delivery, etc. Then the entrepreneur will not be able to cope with the store alone and he will need assistants who will need to be paid.

With a minimum budget, a warehouse of goods does not need to be organized. After receiving a new order and receiving an advance payment, the goods will be re-ordered from the supplier. This mode of operation will save the entrepreneur from unnecessary costs for maintaining the warehouse.

Financial plan

Sample start-up investment for launching an online store of medium-sized fishing goods (indicative prices are presented in rubles):

• company registration: 5,000;
• purchase of CMS: 30,000;
• Internet connection: 1,000;
• the work of a team of professionals to create a site: 30,000;
• filling the site with information: 25,000;
• domain purchase: 1,000;
• marketing activities: 15,000;
• purchase cash register equipment: 25 000;
• creation of a minimum inventory: 150,000;
• office-warehouse rental: 10,000;
• other costs: 18,000.

To build this electronic trading enterprise from scratch, an amount of 310 thousand rubles will be required.

The list of approximate regular expenses of a fishing online store (rubles per month):

• hosting cost: 200;
• Internet cost: 1,000;
• wages with accruals (based on 4 people): 140,000;
• rent of premises for an office-warehouse: 10,000;
• utility costs for the maintenance of the office-warehouse: 2,000;
• mobile communications: 1,800;
• advertising costs: 2,000;
• other costs: 3,000.

As a result, it turns out that the cost of the entrepreneur per month will amount to 160 thousand rubles.

Advantages and disadvantages

Strengths of the online fishing store:

• a wide range of potential buyers;
• a fairly large demand;
• low initial investment;
• the buyer has the opportunity to familiarize himself with the entire range, calmly read the description of the goods and make a purchase right at home;
• no need to maintain a large staff;
• small operating costs.

Weaknesses of an online fishing store:

• there is no opportunity to touch the goods and ask a question to the sales assistant (if there is no online consultant);
• time-consuming work on the selection of suppliers and interaction with them;
• seasonal nature of sales;
• delivery time may take from several days to several weeks.

Risks and payback

Key business risks:

1. Decreased purchasing power of the population. This situation may lead to a reduction in demand for fishing goods, since for most buyers fishing is a hobby.
2. The growth of competition.
3. Seasonal decrease in demand (or due to adverse weather conditions).
4. Deterioration of the store's reputation due to supply failures due to the fault of suppliers, poor-quality product packaging, inattentive and rude service.

The average payback period for this type of business is 10-12 months.