Beauty business: is it possible to make money on a franchise barbershop. How to get the most out of a beauty salon business plan

The beauty services market is considered quite bloody, given that it has declined in 2017 (mainly due to a drop in demand for classic beauty salons, where you can immediately use a range of services). But even against the background of the “war for the client”, there are a number of methods that provide an increase in the average check from 10 to 40%, despite the fact that they do not take much time - once, and cost a penny or completely free - two.

Provide your customers with prices for goods and services directly from the CRM system

I will share the experience of my traveling Beauty Courier salon. Our specificity is as follows: we do nails, eyebrows and eyelashes with the departure of the master at home in Moscow. The peculiarities of the master’s work with us is that the master has face-to-face contact in a variety of rooms on different tables and chairs under different circumstances: for example, in the client’s office at work on the computer, or at home with a crying baby in her arms - conditions are always very uncomfortable. We sometimes joke that the Beauty Courier is able to perform a manicure with a trip to the desert and dry it in the sun. But even in such a seemingly incredible mode, we manage to increase the average check simple ways. We have an action plan that we follow at the stage of a client’s contact with an exit salon, regardless of whether they contacted us for the first time or a second time.

Price fork

The first thing we did was to introduce a price fork. I'll tell you on the example of a manicure with a gel polish coating in one tone. We provide the same procedure at three different levels and three different prices: 1,600, 2,000 and 2,400 rubles, respectively.

In the first case, an intern goes to order - new person in our team, who has successfully passed the interview and testing, but has not yet managed to earn reviews in the field salon. The quality of the work of the trainee is very good, the speed is lower than that of a more experienced master.

In the second case, a top master arrives - an employee who scored 50 positive feedback and passed the speed exam (1 hour 20 minutes is our standard for a gel polish manicure).

VIP master is the most expensive, he has the most experience, high speed and the ability to work through the most difficult cases quickly and cool.

Result: after the introduction of the price fork, every third client preferred top or VIP masters. That is, we immediately increased the average bill of one order by 25-50% (from 1,600 to 2,000-2,400 rubles, respectively) at the stage of the first contact with us, because we show the client the value of each price and give him a choice inside our salon. Actual costs - 0, time spent on developing a price fork - 1 business day.

Accompanying services

Acrylic or gel strengthening, repair or restoration of the nail, spa care - we are not afraid to offer all this to customers at the stage of discussing the details of the order by phone or via instant messengers. Often, salon employees responsible for processing applications do not know how to sell additional services on the way, because they are afraid to seem intrusive or do not have a sufficient level of competence.

We realized in time that our clients do not always know all the chips in the manicure business, or they may simply forget to include something in the order. And during communication, we try to clarify all the details of the order as much as possible and identify the “pain” of the client. This allows us to offer to include various utilities in the order that will solve his problem.

Our experience has shown that if you are not afraid to offer an additional service, then the average check can be increased from 10% (for example, add a design) to 38% (strengthen nails with acrylic powder + restore a pair of nails). Of the 10 orders we have, 7 become larger due to additional services. At the same time, we have never had cases where one of the clients would complain to us that we are intrusive.

IMPORTANT!
In fact, the fear of “imposing” lies deep in the subconscious of the manager, and this suggests that the manager does not like his product and does not believe that this will make our client’s life better. It is possible to work with such managers, but the employee who is convinced of the usefulness of his product and can act as an expert at the stage of the client's initial appeal through clarification of details sells much more efficiently.

Design

The design is not too costly for our side in terms of materials, a little time consuming for the craftsman, but a unique and cool addition for the client. The price for design is scattered from 50 to 400 rubles per nail. The most expensive designs are brush drawings (for example, Moscow City on two nails at once, St. Basil's Cathedral, and once we copied our client's favorite dog from a photo).

It is best to sell the design to the master himself on the territory of the client. The more complex the design, the more expensive, so our employee is interested in being able to create stylish drawings and constantly hone his skills. Adding a design can bring in 10 to 62% above the average bill.

INTERESTING!
At the beginning of summer, we set a trend for "jewelry pedicure" - we decorated the nails on the big toes so that it looked like an expensive one. jewelry. For the entire design, we took from 600 to 1,000 rubles, depending on the area of ​​inlay with rhinestones. We have done beautiful pictures jewelery pedicure on several models and began to regularly publish them in stories and on our Instagram feed. We showed pedicures and urged clients to do the same right now, while there is an opportunity to wear sandals. After that, we began to receive orders immediately for a jewelry pedicure: that is, the client, even before the actual appeal, made a decision for himself to make such a design. Our trend brought us an increase in the bill for a pedicure in the summer from a minimum of 2,200 to 3,000 rubles, which is + 36%: simply due to the fact that we showed how beautiful it can look on Instagram.

Procedures in 4 hands

The service "Manicure + pedicure" or "Manicure + eyebrows" kill two birds with one stone: for us and for the client. For each procedure with simultaneous service, we add 200 rubles. In this case, the client manages to do two things at the same time, while spending half the time.

The value of the service is obvious, and we never forget to offer it to both new and existing clients at the stage of placing an order. On the masters and on us, as in a traveling salon, this does not affect in any way. It is only important to have enough employees to be able to provide resources for a large number of orders. Thus, by adding the “4 hands” service with minimum level prices, we increase the average bill by 10.5%. At the same time, we do not make additional sales, just 2 masters go to order together.

Staff motivation

For stylists, we have developed a special training system that ensures growth and thanks to which the stylist is more inclined to take an order from the Beauty Courier, rather than work with their own personal clients. Basically, our masters combine work with us and self-employment (sometimes during the day our masters work in the office, and go to order in the evenings).

According to our system, it is also beneficial for the master to increase his own average check, because his annual bonus will depend on how much he handles orders during the year.

In order to increase the average bill on the spot, we have a rule: the master should always have brushes, sparkles or rhinestones with him. After all, our client may not know that he wants to make a drawing until he sees the opportunity here and now. The personal contact of the master plays a very important role. It is always important to remember that what we love sells well. Therefore, if the master forms in the client’s head a picture of how wonderful a marble pattern or a neat arrangement of rhinestones on his hands will look, the client will more willingly agree to this option. Such practices allow you to increase the average bill at the moment by 20-35%.

Personal example

We discovered this phenomenon quite by accident, and it struck us to the core. Probably, this is largely due to the specifics of our activities, namely, the fact that we are traveling and are forced to work with a person face to face. The bottom line: we have a requirement for all masters to always be well-groomed and wear a neat manicure with a coating. As a rule, our masters do their own nails and approach this with creativity and style. When the master comes to the client, who originally planned to make a no-frills one-tone coating and sees a beautiful manicure with a design from the master, the idea “I want the same!” appears in his head. We had a lot of such cases, and they add about 20-25% to the average bill.

The task of increasing the average check is solved in many creative ways, but the essence of any action that leads to an increase in the average check is to ask the client questions, understand his pain and offer The best decision to close this pain. Then your client will not only play a plus for you, but will also show loyalty to your business.

• Project Description
• Recruitment
• Description of products and services
• marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention typical business plan(feasibility study) of opening a barbershop. This business plan can serve as an example for obtaining a loan from a bank, state support or attracting private investment. aim this project is the opening of an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project Description

The purpose of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressing salons throughout the city.

How much money does it take to open a barbershop

To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds(bank loan) in the amount of 300,000 rubles. The total cost of the project, according to the business plan, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Profitability of a hairdressing salon = 14%;
• Payback of the project = 11 months.

What OKVED code to indicate when registering a hairdresser

The organizational and legal form of a hairdressing salon will be individual entrepreneurship . OKVED code: "93.02 Provision of services by hairdressers and beauty salons." As tax systems a simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (master of a hairdressing salon).

Currently started Practical activities for project implementation:

1. Registered individual entrepreneurship in the IFTS;
2. imprisoned preliminary agreement lease of premises in a shopping center with an area of ​​54 m2, the cost of rent per month is 45,900 rubles (850 rubles / m2.);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list has been worked out necessary equipment for organizing an economy class hairdressing salon.

Recruitment

The staff of the organization will consist of 6 people: the salon administrator and five professional masters.

Description of products and services

Our barbershop will be designed for people with an average and lower average income. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main focus will be on the number of visitors per day, with a sufficiently high quality of customer service. It is assumed that about 30 services will be provided per day.

The main services to be provided hair salon, relate:

1. Hair cut, blow dry and shampoo. Average check- 150 rubles;
2. Styling (everyday, wedding, solemn, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average check is 700 rubles.

The total average check for services will be 395 rubles.

In our salon, all conditions for the client will be created: a pleasant atmosphere, professional craftsmen and a wide range of services at affordable prices.

Planned working hours: from 10:00 to 19:00. Three masters will work in each shift (we recommend reading the article " How to hire an employee step-by-step instruction ”), the work schedule of the masters 2/2.

marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center, where it is planned to open a hairdresser, is about 3,500 people a day. The hairdressing salon will be located on the first floor in the line of sight for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. There are two main competitors that work in close proximity to our salon. Let's spend comparative analysis strong and weaknesses competitor data:

The following activities are planned to attract regular customers:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distribution of leaflets, flyers, posting ads.

It is assumed that after carrying out all marketing activities to attract customers, the average attendance of the institution will be about 25 people per day, which in total will be provided with about 30 services.

How much can you earn by opening a barbershop

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

Wherein the average size monthly income will decrease during the summer holidays and during new year holidays. Low revenue figures will be at the start of the business. The barbershop will reach the planned revenue indicators only on the 4th month of operation.

The total revenue for the year of work will be 3,643,900 rubles.

What equipment to choose for a beauty salon

For accessories and consumables can be attributed disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, cars, hair dryers), etc. It is assumed that on optional equipment about 70 thousand rubles will be spent.

The salon premises will comply with all SES standards and fire safety. So, in accordance with sanitary standards, the area of ​​\u200b\u200bthe premises for one hairdresser should be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and a cleaner will be contracted paid provision services. Monthly expenses for these services will amount to about 11,000 rubles.

Financial plan

The monthly expenses of the organization are presented in the following table:

Total fixed costs will amount to 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main costs of the hairdressing salon will be the cost of paying wages employees - 53% of general expenses, payment of rent - 18%, as well as the payment of insurance contributions during off-budget funds for employees - 16% of total costs organizations.

Calculation economic indicators presented in the table - the forecast of income and expenses of a hairdressing salon:

The net profit of the barbershop at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay off in 11 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

You will learn:

• What are the main strategies for increasing the average check of a beauty salon.
• How to build work to increase the average check in a beauty salon.
• What are the ways to increase the average bill of a beauty salon.
• What not to do when trying to increase the average check of a beauty salon.

The tools to attract new and retain existing customers are obvious: these are advertising campaigns and loyalty programs, as well as productive work with base. But how you can manage the size of the average check is not entirely clear.

Increasing the average bill of a beauty salon: 2 main strategies

Strategy 1. Related service offer.

An increase in the average check is possible even at the stage of registering a client. By assigning a visit time to him, offer an accompanying service. For example, a woman wants to get a haircut, and you offer: “Would you like to sign up for a manicure too?” Or a young man calls to sign up for a haircut, and you tell him: “We will have a free manicurist at this time, do you want to do a man’s manicure at the same time?” Those who want to build up their nails can be offered a paraffin therapy procedure or a pedicure. Your task is to make an additional individual offer to each client.

Strategy 2. Offering a more expensive service.

For example, you have specialists working in your state different categories. In this case, you are able to recommend more high-class masters to clients. The sentence may sound like this: “We have specialists different levels. Answer a few questions, then we will be able to find the best for you.

Variant of the question: “Are you preparing for some kind of celebration or just want to cut your hair?”. After the client's response, you can inform him that you have top hairdressers with more than 10 years of experience, and they can create a spectacular new look. And there are ordinary masters, whose haircut will be cheaper. So the client will get the opportunity to choose, and you will earn his loyalty.

Increasing the average bill of a beauty salon: step by step instructions

Step 1. Building a product line.

1. Line of services.

To build a product line, you should consider the most popular services: hair cutting, coloring, makeup, manicure, pedicure, etc.

Let's take a haircut as an example. It is necessary to develop a line of proposals related to this service. If specialists of 4 different categories work in your salon, then the cost of the procedure will differ for each master.

In addition, a haircut can be performed using luxury cosmetics or standard. The difference in the price of such haircuts can reach 30%.

A good option- an offer for a haircut of an additional procedure. For example, it can be a regenerating ampoule or a complex for restoring the hair structure. This will also expand the range of services you provide.

All the options that complement the haircut procedure will help you create a range of services that you will offer to your clients and which will be able to best meet the needs of each of them. In the same way, develop service lines for other procedures performed in your salon.

To implement the created combinations, it is necessary to hold a meeting of employees, discuss with them the details of the generated proposals, speak them, and achieve memorization. In addition, you should create separate documents or scripts describing the developed options.

1. A line of hair care products.

When your salon offers cosmetics to customers for use at home, make sure that its range is large. If only the most popular brands are displayed on the shelves, good sales you won't get it. Clients need variety so they can consider multiple alternatives.

An increase in sales is possible subject to the availability of several product lines. Invite various suppliers to cooperate.

A rich assortment attracts customers, so regular replenishment with new products can cause some excitement among them. The profitability of the salon will be much higher if you do not limit yourself to having one line on the shelves.

If, according to the agreement with the supplier, you cannot sell goods of a different brand, purchase products from various lines from him. From them it is possible to form assortment rows by grouping together goods with low, average cost and expensive. If the volumes of purchases from suppliers are large, then you are more likely to agree with them on providing a good discount on products.

For some salon owners, saving is a priority, and they buy products for home use in the minimum quantity and range. In fact, this is how they deprive themselves of the opportunity to earn good money.

According to the Pareto rule, only 20% of the assortment provides 80% of sales. But for this 80% to become a reality, you need a huge range of different products.

If you remove from the shelves those products that are the least popular, leaving the best-selling ones, then you will not have to wait long for a decrease in sales. We explain why. When a client has a lot of tubes and vials in front of him, the question arises: “What to choose?” If behind the counter he sees only a few shampoos and jars of balms, he thinks: “Is it worth buying this or not?”

Do you understand the difference between these questions? The psychology of people is such that having a large choice is very important to them. And if there are few products on your shelves, then with a high degree of probability it can be argued that the client will buy the goods he needs not from you, but where the product range is large, where he can see and hold it in his hands.

Step 2. We start to raise prices.

Often, managers are mistaken in thinking that cheaper services, even at the expense of profits, help attract customers to the salon. However, according to statistics, for 85% of customers, the main selection criterion is not the price.

Why is price not so important? Clients can be divided into several categories. Representatives of one need inexpensive services, while others are willing to pay a lot for the provision of prestigious and high-quality services.

Often, managers have a fear of increasing the cost of procedures: they are afraid to scare off clients with this. However, it is not necessary to make absolutely all services more expensive. Raise prices for one line/category of your services. After a little more time, choose another category and increase the price of it too. Clients will hardly notice this and take it for granted.

Don't be afraid to increase the cost. It just needs a smart approach. Do not guess how much he is willing to pay for this or that procedure. You should only take into account the benefit that the visitor can get from the service.

Raising prices should be gradual. For example, the time of your master is fully scheduled for 2 weeks in advance. Increase the cost of his services, and you will see that the queue will not go anywhere, but your profit will grow. If the client is focused on his permanent master, then the price is not so important for him. He will still get his hair cut/manicured by him, even if the prices increase periodically.

In order not to be mistaken, do not raise prices sharply: this can really alienate some customers.

Step 3. We divide customers into categories.

Clients of any salon can be divided into 4 categories.

• "Cheap Clients" This category is looking for cheap salons, such clients are greedy for freebies. Among all the clients, they are the "badest". If they are in the minority among your regular visitors, then you can safely get rid of them. Of course, do not refuse to serve them, but you should not bet on them either: they will not bring profit.
• Clients who want to receive quality services at the best cost. For this category, both reasonable price and high quality are of equal importance. Such visitors make up the majority of any salon. They are the ones who make good profits. Cooperation with them should be close and long-term.
• Clients who need to provide the service "right away". They need to get their hair/manicure done, cut their hair, etc. very urgently. This is also a profitable category, but quite small. They differ from previous clients in their willingness to pay well for urgency.
• Premium Clients. This category uses all kinds of services, buys a lot of different cosmetics, spending large sums on it. This group of clients is your "golden fund".

For all the above categories, the Pareto rule applies. Examine your customer base and you will see that only 20% of visitors bring 80% of all profits. At the same time, it is most beneficial to cooperate with clients of the 2nd, 3rd and 4th groups. You need to work very closely with them.

Let's talk about prices again. Why is there a difference in the cost of the same services, provided that they are received from different masters? Because clients of the 4th category will not agree to a haircut by a master with a lower level of qualification. For them, this is not solid: they have the means and therefore are serviced by expensive masters. And vice versa: clients who are looking for the best value for money tend to get to specialists whose price list is lower.

Therefore, price differentiation for salon services will help you reach more groups of visitors. You will be able to start working with students, entrepreneurs and clients who do not spare money for beauty.

If you currently have the same prices for the work of masters of various levels, be sure to differentiate their activities. At a minimum, you need to create 3 different price lists for customers from different groups.

Step 4. We prepare an offer for each category of clients.

For competent preparation of the offer, visitors to the salon will need to analyze in detail the accumulated customer base. Take your time, even if it takes 2-3 days.

Divide clients into key groups: by the size of the check, by age, type of activity. After analyzing, make a conclusion, which category of clients most often visit your salon, what kind of people they are, what services are most in demand among them, what is the frequency of their visits.

Develop offers for each group of visitors that cannot be refused. They must be individual, because one option cannot suit every client.

For example, for visitors who are used to saving money and who don’t care which master they go to, launch the Happy Hours promotion. What is this offer? On Monday and Wednesday from 9.00 to 12.00 visitors can be served by masters of the 2nd category and receive a 15% discount. With the active participation of administrators, this promotion will ensure a permanent record for promotional hours.

The premium segment of the client base prefers to use elite services, they are happy to agree to the proposed packages. What is a package? This is a complex of specially selected services with a beautiful name and attractive price(it should be really interesting, a 5% discount in this case is not an option).

An increase in the size of the average bill and growth in sales are possible subject to good work with customers and effective advertising campaigns that are interesting for those to whom they are addressed.

Step 5. We justify our prices.

After developing your line of services and products, you need to correctly establish their cost. The primary task is to determine the preliminary price based on the salaries of employees and the main items of expenditure.

After that, you need to analyze the pricing policy of competitors and compare your preliminary price with their prices for similar procedures. If your cost is higher, then feel free to leave it (if it is justified by the benefits), if it is lower, then you need to raise it to the level of competitors or a little higher.

To answer the question of visitors why your services are more expensive than in other salons, you need to talk about your advantages and the benefits that you can get by visiting your particular salon. For example, a client asks the question: “Why are the prices for your services so high?”. Your answer may be: “The cost is due to the presence of a guarantee of quality of services. We also offer our customers delicious coffee, our specialists take part in various competitions, they have many awards, and the products are of excellent quality!”.

To make communication with customers easy, we recommend that you compile and memorize a list of your strengths in advance. After voicing them, the question of the cost of service in your salon will not be of such importance to the client.

The prepared presentation can also be used for advertising purposes, it will allow you to stand out from other salons. In addition, the client can learn something new from it.

After raising prices and distributing them into different categories, they will need to be analyzed and adjusted based on the reaction of visitors to the indicated value. You need to be creative in determining the cost of services. This process takes a lot of time and requires analysis, so do not be afraid to experiment, implement your ideas and make a profit.

Step 6. We prepare bonuses for each category of clients.

The ideal bonus option is one of the items on your price list with a low cost, but valuable for the visitor.

You can offer customers other rewards: certificates for your services, soft toys, wine, umbrellas, lotteries, theater and cinema tickets, dinners at restaurants, chocolate, etc. Here you can let your imagination run wild.

When choosing bonuses for your visitors, remember that they can be different for different groups. You will also need a regulation that determines the conditions for receiving prizes. The main thing is that they represent a certain value for customers.

"Tie" the bonuses chosen for each category of clients to a complex of 2-3 services that are most popular, and several services for which there is little demand. So you can increase sales of slow-moving services at the expense of popular ones, while the client will be encouraged with a gift.

Study your assortment, follow the statistics: what sells best for you. Include hot products in packages, arrange products with each other. You need to implement them not one at a time, but in a complex way. Implementation will help bonus system. Its purpose is to increase the size of the average check when customers visit your salon.

Given that correct selection bonuses success will be guaranteed to you.

To make the above activities work for you, you will need to develop an effective advertising campaign. It is impossible to achieve high sales of offers that are beneficial to customers without the skills of creating selling advertising.

Notice how most salons advertise themselves. For example: "Sign up to our masters, any of our services will cost 5% (10%) less!". Or: “Come to us and get a manicure for 750 rubles. instead of 850 rubles. Such advertising does not increase sales. It cannot interest customers, because what is 50 rubles. currently?

And if you are these 50 rubles. spend on some desired gift, then visitors will appreciate it differently. Gifts work better than a $50 discount. You can buy a beautiful notebook, a mirror, a lottery ticket.

The principle of operation is the same: in order to attract attention, you need high-quality advertising content.

• Title. It should be bright, exciting and contain information about the offer addressed to your customers. For example: "Any nail design as a gift!"
• Directly offer that customers can't refuse. For example: “For all clients who signed up for manicure and nail extension, the design will be absolutely free!”
• Time limits. It is an integral part of advertising. For example: "Do not miss your opportunity, sign up now, phone ...".

This form of promotional ads will allow you to achieve good sales. Therefore, when creating advertising content, you should adhere to it, then the effectiveness of advertising will be high, as well as the conversion of participating customers.

In addition, for good results promotions will require training of salon staff. Masters should know well the essence of the event, its conditions, the nuances of the event. It is necessary to rehearse with them according to scripts the situation in which they offer clients to participate in the developed programs.

If you can create selling advertising yourself, then you won’t have to resort to the services of advertising and marketing agencies. In reality, none advertising company will not be able to produce the perfect booklet for you, since only you know the specifics of the institution well. Accordingly, it will be better if you deal with the development of advertising yourself.

Step 8. We keep statistics.

It is impossible to succeed in any activity if you do not keep statistics of the main indicators and do not analyze the data received. This also applies to beauty salons.

In most cases, in such organizations only accounting is kept and indicators such as turnover, wages, sales volumes are monitored. But this is not enough to increase sales and business development. It is necessary to keep statistics on a larger number of key indicators.

What parameters should be monitored and what tools should be used for this?

1. Keep track of potential customers.

The manager should always know how many potential visitors the salon has, that is, those who have not been serviced by his masters, but have heard about them - perhaps they read about the salon on the Internet, or acquaintances told about it.

Knowing their number is essential. Indeed, based on the number of visitors who visited you and paid for the services, you can calculate what is the conversion of visitors, and understand how many potential customers will help increase your salon traffic to the desired level, and at the same time increase your income.

How to find out the number of potential customers? This task is difficult only at first glance.

Such people may include:

• those who were on your page on the Internet (if any);
• those who called your administrator, but did not sign up;
• those who were in your salon, but were not served and did not purchase anything.

1. Determine the value of the average check.

People use various services in beauty salons: someone spends 500 rubles, and someone spends much more. To calculate the value of the average check, you need to divide the amount of revenue per day by the number of people served. The amount received will be the average check per day.

The calculation period for determining the size of the average check can be not only one day, but also, for example, a week, two weeks, a month. This will allow you to analyze sales figures. For example, if in some month there is a decrease in the value of the average bill, then you need to direct all your efforts to find the reason for this. Find out why sales have fallen and what actions need to be taken to correct the situation.

1. Calculate conversion percentage.

The process of moving a person from the category of a potential client to the category of an actual client is called conversion. As the percentage of conversion increases, so does the profit.

It is necessary to calculate the conversion rate. An analysis of its values ​​will allow you to draw conclusions about the quality of work of your specialists and the level of salon service.

Calculate the conversion of secondary income (when customers return to you again).

It is difficult to carry out further analysis with sufficient accuracy. You can do it if you want, but it's not required.

This scheme works well: the next day after the procedure / service, the salon manager contacts the client who visited them for the first time and asks if the quality of service, the procedure itself and its result are satisfied. It would not be superfluous to find out how the client evaluates the quality of the work of the masters and the level of service on a 5-point system.

You need to record the results of the conversation with each client on a checklist, which is then attached to the report. If the client is not satisfied with something, you must definitely find out what it is. This important point, because only an attentive attitude to your customers will allow you to see the shortcomings and achieve more high level service.

Reasons for dissatisfaction should be entered into a checklist and communicated to management. Studying such checklists allows you to be in the know and know about existing problems. If you are not calling your customers yet, be sure to entrust this to the manager or do the calling yourself.

We've listed just a few of the metrics we recommend you keep track of. In fact, there are many more, you yourself can choose the important ones for you. For example, in addition to the turnover and salary important indicators are the daily attendance of the salon, the number of customers who visited it for the first time billing period, the number of procedures performed, statistics on the popularity of services, etc.

It is very important: you need to constantly keep statistics of the selected indicators. Create a document in Excel, select the basic parameters for testing. Measure them daily, and the process of managing the salon will become a more convenient process for you.

3 non-obvious ways to increase the average bill of a beauty salon

Method 1. Sell kits, kits, subscriptions.

Any beauty salon service can be offered in combination with others. Some types of services have been provided in this way for a long time: manicures are usually sold along with nail coatings. If you develop compelling, comprehensive add-ons to core services, you can increase your average check by up to 50%. The process of creating sets of services is rather complicated. Demand for them among the visitors of the salon will depend on the depth of elaboration of proposals.

The most popular are such complexes:

• manicure + pedicure + nail polish;
• “silk threads” + makeup + styling;
• haircut + coloring + Olaplex;
• waxing + pedicure + varnishing.

There are many more options. The formation of kits should be carried out in accordance with the available offers or on the basis of sales statistics. Judging by practice, sets of services in various areas (cosmetology + hairdresser's services, cosmetology + nail service, nail service + hairdresser's services) help to increase the size of the average bill. Such offers are perceived by customers not as an opportunity to save money, but as a way to get more value in one visit (for example, not only to get a peeling, but also to change the hairstyle). If the package is formed from services of one direction, then a person expects that this option will allow him to save 15-20%.

When naming the kits you create, show your imagination. If the name is creative and sonorous, it will draw attention to the offer. The client must see what benefits he will receive from the acquisition of a set of services. You can send information to the entire client base, add it to targeted advertising. Indoor promotion methods are also effective.

If you sell cosmetic products, you can create sets from it yourself and position them as a great gift option. Try to sell not one shampoo, but in a set (for example, with a balm and a hair mask). To do this, define all locomotive products into sets and kits.

Also organize the sale of subscriptions. You can combine several services and offer clients a "beauty day", "beauty week". A good option is a "girlfriend" subscription. For course procedures, a subscription is also relevant.

Method 2. When buying from 10 thousand rubles. we give 1 service as a gift.

Instead of 10 thousand rubles. maybe double the size of your average check. If you start giving clients an inexpensive service (eyebrow shaping, visiting a solarium), then this will stimulate them to buy several procedures at once. The psychology works here: people are ready to spend more, but there were no such offers before and you did not focus on a specific purchase amount.

Method 3. Arrange contests, drawings and lotteries.

The competition can be for the largest number of purchased services at a time, per month or year. You can draw a prize among those who have spent more than 10 thousand rubles with you. The prize must be unique and valuable. Post information on social networks so that customers repost it, invite them to participate, ask them to vote.

After participating in the original and interesting competitions your regular customers will want to recommend your salon to their acquaintances and friends (through a repost or in person), they will become more loyal to you. In addition, your establishment will be mentioned more often on the Internet.

Practitioner tells

4 more ways to increase the average bill of a beauty salon

Dina Andreeva,

Development Director of the medical center "ArtMediSpa"

Before implementing various marketing activities that will increase the value of the average bill of a beauty salon, you need to know the situation. You must be familiar with the current situation, for which you need to constantly monitor the size of the average check and control its change.

By measuring the average check, motivate your customers to buy more more expensive services. There are several easy ways to do this.

1. Comprehensive program.

In a crisis situation, it is imperative that first-time customers become regular ones. Your task is to ensure that the visitor returns to your salon. To do this, for example, he can sell a comprehensive program.

If the salon provides medical and cosmetic services, then a medical card is created for each client and kept. Not only maintaining such a card will help to increase the average bill, but also issuing a special form to patients with a program (course of procedures) recommended by salon specialists painted on it. Such a program is compiled individually for each client. The form is taken home so that it is in front of your eyes. So a person knows that a course of procedures has been developed for him in the salon, they are worried about his health. This will bring him back to you.

2. Discount on registration for the next visit.

If you do not carry out course procedures, then another marketing move will suit you, the effectiveness of which is also very high. Book your client immediately for their next visit with a 10% discount. Specify that if the procedure is rescheduled, the discount will be invalid. Another condition may be partial or full advance payment for the service. These are all "precautions" to ensure that the person returns to your salon. It will also help increase the size of the check of a particular client on the day of his visit.

3. "Map of Opportunities".

If you need clients to use not just a few services of your salon, but their entire range, then it is important to create a “map of opportunities”. Give it to all your visitors on their first visit. The owner of such a card, receiving various services, will have attractive offers. The attitude of customers will become more loyal, and they will switch from one procedure to another.

How to implement this marketing technology? For example, a client signs up for one procedure, you provide him with a discount for the second, in a different direction. The visitor switches to another area of ​​activity of your salon, gets the opportunity to use new service By favorable price. The average bill of your salon increases as the client purchases two services instead of one. When he comes next time, he is given a discount for a procedure from another spectrum. The first five visits of the client will be accompanied by special offers for him. He will be able to use each of them and try the services of various directions. For the sixth visit, give him one free treatment.

When developing an "opportunity map", use services that are not very expensive, but which are attractive and interesting for customers. Your task is to switch the visitor to various areas salon activities.

If the client tests all the groups of services provided in the salon, he will want to return to the salon, and not to a specific master. This is also the solution to such a problem of the owners of beauty salons, when the masters begin to serve clients at home.

4. Discount coupon.

The Opportunity Card can be replaced by another marketing offer - a coupon that provides discounts for certain procedures. The effectiveness of this marketing move not so high, because when there is no clear sequence of actions, the motivation and interest of customers disappear.

The considered ways to increase the size of the average check are of interest not only to the owners and managers of salons who make a profit from their activities, but also to customers, as they save money, get to know the establishment and receive profitable offers.

Don't forget that you won't be successful just by attracting clients to the salon and increasing sales of additional procedures. Mandatory control over the work of your masters. If your specialists and administrators can easily “switch” customers, are good at sales, then the average check will grow, and the costs of marketing activities will be justified.

3 valuable tips to help increase the average check in a beauty salon

Tip 1. The client must be well informed about all the services provided by the salon.

It is not uncommon for visitors not to use certain services because they are not aware of their availability. Put on the site a list of all available procedures. Print it out so that the client can read it slowly. It is good if the list of services will be on the coffee table, and on the counter near the hair dryer, on the tables of the masters and in other places where you can view it.

If you provide a service that is not well known and common, publish booklets explaining what these procedures are, how they work, and who benefits. Everyone knows what manicure masters do. But what kind of specialist trichologist, definitely not everyone heard. Although many would want to consult with him if they knew that hair health is in his competence.

Tip 2. Give the client the opportunity to receive professional advice.

Many people do not know which procedures suit them best, what new things they can try. Specialists such as a cosmetologist, dermatologist, trichologist can provide professional advice. But remember: you don’t need to “push” and impose your services on clients. Your specialists must be sure of the usefulness of their recommendations.

Tip 3. Study customer needs.

Maybe in your salon people do not receive some kind of service they need and therefore are forced to turn to your competitors. This situation is dangerous complete loss of the client. Of course, it happens that you are not able to carry out some popular procedure, because it requires very expensive equipment. The manager is aware of this situation and plans to purchase it when possible to meet customer needs. However, often services are not available in the arsenal of salons due to their omission from sight.

What exactly should not be done to increase the average check

It is categorically unacceptable to “push” a person to completely unnecessary services. He will quickly understand that he has acquired a useless product or that he did not receive any benefit from the imposed additional procedure, even though the master expressed admiration for the result. The client will also realize who and in what way inclined him to waste money, and you will lose him. Using the imposition method to increase the size of the average check not only indicates disrespect for your customers, but also leads to a reduction in the salon's income and high advertising spending, that is, it contributes to a result that is directly opposite to what was expected.

Opening a beauty salon will cost 1-2 million rubles, but you should not count on big profits

CEO Salons "Monet" and "Point of Beauty" Elena Shpachenko

Vladimir Sudovsky from Smolensk graduated from hairdressing courses as a schoolboy, and from the age of 16 he worked as a model. In 2014, having sold a car donated by his parents, Sudovsky bought the Beauty Point franchise of beauty salons, renting a room in the city center. “I wanted to create my own business, but I didn’t know where to start, so I decided to buy a franchise,” the entrepreneur explained to RBC. “Personnel training, an experienced team, assistance with all current issues is an ideal option for a novice businessman.” The first offer he stumbled upon was the Points of Beauty franchise program. Having got acquainted with the terms of the contract and the company's leaders, Vladimir abandoned further searches.

Affordable Beauty Network

The Point of Beauty franchise appeared in 2012 at the initiative of the founder of the Monet network, Alexander Glushkov. “With such prices [the average bill in a Moscow salon is about 2.9 thousand rubles], we could not only go to the regions, but even get out of the Garden Ring,” Elena Shpachenko, CEO of Tochka, tells RBC. which is the owner of the Beauty Point franchise. Thus, the idea was born to open a network of “affordable beauty” salons.

The first franchising Beauty Point was opened in the Novye Khimki shopping center in 2012. Over 2.5 years of operation, the network has grown to 57 stores, 13 more are under repair (a total of 70 contracts have been signed). Of these, 40 are in Moscow and the Moscow region, the rest are in the regions. The total monthly turnover of the Point of Beauty franchise network, according to Shpachenko, is about 30 million rubles. The head of the company claims that all commercial concession agreements are concluded for a period of five years and are registered with Rospatent (only in this case they are full-fledged franchise agreements). RBC managed to find only six agreements in the Rospatent database.

The cost of the Beauty Points franchise is 250 thousand rubles. for five years, royalties - 25 thousand rubles. per month. “We chose a fixed amount immediately and consciously,” admits Shpachenko. “If you work on a percentage scheme, owners may be tempted to underestimate revenue.” For this money, the franchisee will receive full set documents for opening a beauty salon. The franchise owner promises to help recruit staff and provide them with a 10-day training at Moneco College for free. For the franchisees themselves, a training course of two blocks is provided. The first, the so-called introduction to brand philosophy, is a story about the peculiarities of running a local business, recruiting staff, and communicating with clients. The second is a financial literacy block, where businessmen are taught the basics of operating activities, they are helped to decide on the legal form (IP is recommended) and the taxation system (patent).

The design of salons, furniture and cosmetics used in the work of the salon are strictly regulated by the franchise owner. “With furniture, everything is simple - the franchisee contacts the manufacturer, leaves an application as a “Beauty Point” and names the address where they bring standard set", - says Shpachenko. For 50-100 sq. m fit six to eight jobs and a mandatory play area for children. Thanks to purchases from approved suppliers, franchisees receive discounts (about 10%). “As soon as a person signs our contract, he no longer belongs to himself,” Shpachenko jokes. According to her, a deviation from the general concept threatens the brand with reputational losses. “Of the 28 pages of our contract, the last 12 are a story about fines in case of violation of the rules,” explains the head of Tochka. So, for any use of a trademark in violation of the terms of the contract, the franchisee can be fined $ 3 thousand. True, according to Shpachenko, for 2.5 years of work, fines have never been applied.

Salon economics: the franchisor says

Starting investments in the opening of the Point of Beauty will amount to 1.2-1.8 million rubles. This amount consists mainly of a lump-sum contribution, the rent of the first and last month (300 thousand rubles), the cost of repairing the premises (500 thousand rubles), the purchase of furniture and equipment (350 thousand rubles). The franchise owner also recommends creating a "safety cushion" of 200 thousand rubles. “Investments vary depending on the region and the terms of the lease,” says Shpachenko. - In Moscow, investments are traditionally higher and profits are higher, but the region is different from region to region. Some regional franchisees see a profit of 200 thousand rubles, and some - 70 thousand rubles. If the salon will work in a large mall("Auchan", "Capitol", RIO), will have to go broke on the additional requirements of the owners of the shopping center (ventilation, water supply), warns Shpachenko. Additional costs can be up to 500 thousand rubles.

The average revenue of the salon is 600-900 thousand rubles. per month, says the franchise owner. In the cost structure, the share of materials should not exceed 8%. “If we talk about coloring, this figure will be 20%, in a haircut - 3%,” says Shpachenko. The salary of the master depends on the size of the proceeds handed over to him. The main office recommends setting remuneration for masters no higher than 40% of the cost of the service. As a result, the owner of the salon should get at least 52% of the proceeds. With this money, he will pay rent, utility bills, taxes. The average profit of the salon should be 150 thousand rubles, the franchisor claims. In this case, he will be able to return the investment in 12-18 months.

totalitarian control

It is quite difficult to control franchisees, says Elena Shpachenko: the awakened entrepreneurial spirit often makes them too enterprising: “Many insisted on doing tattoos in the salon. They say that "customers ask". But, firstly, this destroys the concept of our salon, and secondly, today I will allow tattoos, and tomorrow they will put a shoemaker there and repair shoes - also because “customers ask.” In addition to tattoos, franchisees tried to do piercings and massages in the salon, says Shpachenko, but were also refused. But to install solariums main office does not prohibit, but warns that it will not bring profit.

However, once every three to four months, changes are made to the list of standard services at the initiative of the franchisee. To do this, all salon owners need to vote “yes”. The discussion takes place in a general chat on WhatsApp, the decision is submitted for the approval of the CEO. As a result of such voting, for example, braid weaving, styling with a hot tool appeared in the price list of "Points of Beauty". More global issues are discussed at round tables, which usually take place once every one or two months. Regional franchisees take part in Skype conferences.

Each morning, the franchisee begins by sending the previous day's revenue data to the main office. Shpachenko said she personally calls businessmen whose numbers seem suspiciously low to her to find out why and offer help, such as replacing a sick employee from the college graduate reserves. Once a month, support staff visits all Moscow points, once every three months - regional salons to check whether quality standards are met: they look at how the administrator communicates with customers, if there are traces of paint or hair on the floor.

Salon economics: franchisees say

One of the first "Beauty Points" franchised in 2013 was opened in Volgograd by Anatoly Dudkin and his wife. Prior to that, they developed another business in the field of cosmetology. Despite the difference in the cost of starting a business in the capital and regions, Dudkin assures that the figures of the Beauty Point are close to the truth. The entrepreneur spent about 1 million rubles to open the salon. According to Dudkin, this amount came from his own funds and the loan that Monet's Moscow office helped him get for a "very favorable conditions". True, the revenue of the Volgograd salon is only 260 thousand rubles. The entrepreneur connects such results with incorrectly calculated, from his point of view, service economy. Masters receive exactly half of the amount paid by the client, another 10% goes to materials for services, and only 40% is the income of a businessman. “I'm going to gently and gradually reduce the percentage of earnings of masters, set by us at the start, when we were afraid of not recruiting the required level of staff,” explains Dudkin. From an income of 104 thousand rubles. the entrepreneur spends about 20 thousand rubles on paying for utilities, cleaning, etc. The room in which the salon is located is owned by Dudkin, but, according to him, in Volgograd such an area (60 sq. M) in the city center can be rented for 50 thousand rubles. per month.

The founder of the Point of Beauty in Smolensk, Sudovsky, also claims that his profit is less than the declared 150 thousand rubles, but he refuses to name a specific amount.

Raksana Antonyan's salon in the Orange Park shopping center (Moscow) opened only in April 2015. The starting costs of the entrepreneur amounted to about 2.5 million rubles. The main part of them went to repair the premises (1.4 million rubles), where, apart from the walls, there was nothing, not even a ceiling. Rent 83 sq. m costs Antonyan 168 thousand rubles. per month, another 90 thousand rubles. she spends on public utilities, wages for craftsmen and an accountant. Despite the fact that so far there are only five to seven people a day in her salon, and the average check is 500 rubles, Raksana hopes for a fairly quick payback.

But the salon of Lyudmila Monchuk in the Krasnodar shopping center "Red Square" is a real legend of the "Point of Beauty" network in terms of efficiency. Monchuk has owned it since the end of April 2015 - she acquired an already operating business. “We bought such a “turnkey apartment” - come and live,” she explains to RBC. “The previous owner brought the business to a good level, assembled an experienced team of craftsmen, so it is not surprising that we had to pay more than if we opened the salon from scratch” (does not disclose the number). She plans to return the investment in two years.

Beauty salon "Beauty point" (Photo: Alena Kondyurina for RBC)

The average check in the Krasnodar point is kept at the level of 700 rubles, the salon receives about 25 clients per day, which gives a monthly revenue of 525 thousand rubles. Lyudmila explains such a high indicator compared to the earnings of other franchisees with the successful location of the salon, an experienced team and a wide client base that she inherited from the previous owner. The initial rate of masters is 35%, the percentage may increase depending on the volume of sales of professional cosmetics, which each master shows. Average material costs are 20%. Despite this, Monchuk's monthly income can reach up to 250 thousand rubles.

Main difficulties: personnel and marketing

Despite the fact that the franchise owner helps recruit and train staff, some salon owners complain about staff shortages. Entrepreneur Artem Grinev told RBC that he was forced to close his salon in Lyubertsy due to problems with staff. Shpachenko recalls that Moscow franchisees can take graduates of the Moneko College - for this you need to leave an application to the franchise manager. However, Antonyan, for example, told RBC that Moneko did not wait for the promised students: there were no free specialists.

The main concern of the owner of the Smolensk Beauty Point is to attract customers. He says that he "emphasizes" on word of mouth. And he is counting on a federal advertising campaign, which the central office promises to launch in the near future: “Only grandmothers watch local channels - not exactly my target audience. And if they talk about our salon on central television, this should have an effect.”

by the most effective view Advertising for a beauty salon Shpachenko considers the showcase of the salon - a properly designed signboard and facade attract more than 50% of customers, she assures. The work of promoters is in second place: “The main thing is that the promoter should work in branded clothes of the Beauty Point: blue T-shirts and baseball caps in summer, blue down jackets and boots in winter.” Stops bring a quick effect - street racks advertising salon services. “We analyze the location of each salon and offer marketing strategy to attract customers, which will work for a specific point, ”says Shpachenko. The central office is ready to compensate up to 50% of the cost of outdoor advertising (a billboard on the road, a banner on the shopping center). “But for this, the franchisee must convince me that advertising increases brand awareness in general, and not just invites you to the salon around the corner,” explains the chain's CEO.

Antonyan complains that the central office is slow to respond to franchisee questions: “The answers to questions about legal subtleties do not come immediately.” Dudkin and Sudovsky, on the contrary, are satisfied with the support of the central office, although they note the periodic "forgetfulness" of development managers. “Once we began to “stomp our feet” about the fact that they had not communicated with us for a long time. We wrote a long letter with suggestions for improving work with the regions. In Moscow, everyone immediately stirred, they even fired the then franchising manager, although we, of course, did not have such a goal, ”recalls Dudkin. “Most often, franchisees think that by purchasing a franchise, they relieve themselves of all responsibility for their own mistakes,” says Shpachenko. - Almost always they are asked to find a place for them, to select staff. But our task is not to do everything for the franchisee, but to teach them to lead successful business on one's own".

Where is Beauty Point from?

Alexander Glushkov opened the first Monet salon in September 1998. Now there are 23 points in the network managed through Moneko LLC, eight of them are franchised. Moneco's revenue in 2013 amounted to RUB 594 million , net profit — RUB 16.7 million . Russian company 100% owned by the Cypriot Anoka Investments, in which Glushkov has 61%, and the Mint Capital investment fund has 39%. The Beauty Point and Monet brands are also owned by a Cypriot company (through Anoka Brands). The owner of Tochka LLC is Glushkov himself.

Today, people are increasingly striving to have a beautiful appearance. This becomes a big incentive to open new beauty salons. In terms of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

Objective of the project: making a profit by providing beauty services to the population.

The main success factors of a beauty salon:

1. The steadily increasing desire of Russians for Western standards of beauty.
2. Service improvement.
3. Increasing the number of services
4. Growth in the number of male clients (1/4 of salon visitors are men).
5. The possibility of attracting high-class specialists, training in the best foreign workshops.
6. Understanding the difference between home care and professional beauty treatments in the salon.

The amount of initial investment is 945 000 rubles.

The break-even point is reached On the second month of work.

The payback period is 10 months.

Average monthly profit of the 1st year of project implementation 127 600 rub.

2. Description of the business, product or service

salon business is a fast growing area.

A novice businessman should know that in just open saloon you do not need to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are used in great demand, and secondly, you can simply confuse visitors.

This salon is located in residential area within walking distance of houses. It is convenient to visit it both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is included in the economy segment and has a relatively low investment and a quick payback. The average bill of such a salon is 700-900 rubles. It has a large flow of customers and is not subject to economic crises.

Services:

• Hairdressing services: coloring, highlighting, hair extensions, hair straightening, various hairstyles and styling, hair care;
• Nail service: manicure, pedicure, gel polish, shellac, nail extension;
• Body depilation with wax, sugar (sugaring);
• Classic, relaxing, anti-cellulite massage;
• Facial tattoo, correction and coloring of eyebrows and eyelashes.

To maximize profits in a beauty salon, related products are sold:

• Hair care products;
• Body care products;
• Decorative cosmetics.

3. Description of the market

The beauty market in Russia is still far from being saturated. The demand for beauty services continues to grow, currently the market saturation is no more than 50%. Market operators predict the growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even in the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing policy and strategize.

The target audience

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

To potential target audience can be attributed to all people who have a need to visit a beauty salon from time to time. These can be people of any age and gender with an average and below average level of income. Hairdressing services are in the greatest demand among consumers. Most of the other services are designed for women aged 27 to 45 years. As a rule, it is they who are more attentive to their appearance and make up the bulk of consumers and are real target audience salon.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Requirements for the premises of the beauty elephant:

• Location: sleeping area;
• Room area - 70-100 m2;
• Separate entrance from the street or from the end;
• It is desirable to have parking for 5 cars or more;
• Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. Above the second floor, it is not recommended to consider the location of the salon;
• A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.

Registration of a legal entity.

Activities can be carried out as individual- IP, and entity- OOO.

SES conclusion.

To get it, you need:

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Trade Permit related products(from administration and SES);
• Agreement with ZhU for Maintenance(wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;

6. Organizational structure

Staffing schedule:

• director - 1,
• administrator - 2,
• masters - 8.

The total number of employees is 11 people.

For an opening salon, the selection of employees is very important, because the whole business can depend on it. Verification of the professionalism of the masters should be carried out only by a qualified specialist in this field. Oral interview must be combined with practice. At an interview with masters, it is necessary not only to evaluate their level and work experience, but also to evaluate their behavior, sociability, and goodwill.

Ways to search for employees: ads, employment exchange, educational establishments, friends, internet.

The method of calculating the wages of masters is piecework. Masters receive 40% percent of the work done. Administrators and the director receive a fixed salary.

Calculation of wages of employees, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Manicure
hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

	7 month	8 month	9 month	10 month	11 month	12 month
Manicure
hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

7. Financial plan

Investment costs for opening this business amount to 945,000 rubles.

Sales plan for the 1st year of the project, rub.

REVENUE	1 month of work			2 month of work			3 months of work
	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total
Master1
Master2
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale
TOTAL REVENUE

REVENUE	4 months of work			5 month of work			6 months of work
	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total
Total nail service, incl.
Master1
Master2
Hairdressing services total, incl.
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale