Layout: order a designer or do it yourself

Good design is expensive! Let's not go far for examples, remember the excitement around the red letter "P" in Perm.

Perm logo. Studio Art. Lebedev.

It was created by Artemy Lebedev's studio. Not so long ago, the same studio launched an express design service for a “small and poor” business for 100,000 rubles.

What? Are you seriously? Startup pay a hundred for the design?

Sometimes for a small business, 1000 rubles for the design of a leaflet is an expense item that can be waived. Make it on your own.

Words photoshop And Corel Draw for a long time do not cause bewilderment of representatives of small and medium-sized businesses. After watching a few lessons and getting acquainted with the tools of the programs, you can make a layout yourself.

This logo was made by a girl after listening to a design webinar

We've made a layout, what's next?

We send the layout to the printing house. Here we may encounter the fact that the layout is not prepared properly. For example, if you chose manual layout upload when ordering on Smartprint.rf, then a prepress file preparation specialist will check your file for errors and correct them.

Usually our customers receive a similar letter after checking the layout.

The file has already been corrected. But what to do if the printing house requires you to make corrections yourself. In this article, we will talk about how to prepare a layout for offset printing. Exist General requirements preparation for all layouts and features for certain types polygraphy.

General requirements for layout preparation

Let's start with the formats in which files are accepted for printing:

—pdf(generally accepted publication format. It is possible to save the layout in this format in any graphic application);
—cdr(Corel Draw);
—tif (bitmap. It is possible to save the layout in this format in any graphic application);
—psd(Adobe Photoshop)
—ai(Adobe Illustrator)
—indd(Adobe InDesign)

Preparing for printing the layout of the euro booklet

We check the conformity of the size of the layout and the size of the printed print: 297 * 210 mm. Everything is okay!

Next step: check if all elements are in CMYK

File (File) - Information about the document (Document Proporties).
In the window that appears, view the information indicated under the headings:

• Bitmap Objects.
• Fills (Fills) - here are specified color models for filling vector objects.
• Outlines - here are the color models of the contours (stroke) of vector objects.

Models can be specified: CMYK, grayscale, Pantone (only if printed with special inks), RGB and CMYK255 models are not allowed.

If they are available, they must be converted to CMYK, it is desirable to convert raster graphics to CMYK in raster editors (such as Adobe Photoshop)

Before translating, it is advisable to check the color profile of the program in order to avoid distortion of the color intended by the designer.
Converting to CMYK

• If you know which objects have the wrong color model, then select the object - on the toolbar, selectFill - Uniform fill, in the model tab, select CMYK - click OK.
• Similarly, objects with a gradient fill are repainted, only the window is selected:"Fountain Fill"
• If you cannot find RGB objects or there are a lot of them, thenEdit - Find and Replace - Replace Objects - Replace Color Model or Palette.
• In the new window, set the necessary settings and click "done". Next, click: find all - replace all.

It is important to know:

1) Be careful with the text, if the text is colored in different colors, then the letters can change color to the color of the first letter of the block. Those. before such a replacement, it is better to convert the multi-colored text into curves. And still, carefully check if the color has changed.

2) Outlines and fills are replaced separately. Those. if RGB objects are in both fills and strokes, at the first replacement, check the box next to"Fills", with the second - opposite"Abris".

3) When converting from RGB to CMYK, black objects may not become 100% black, but composite black. In this case, after translation:

How to get rid of CMYK 255 in CorelDraw
For offset printing, the CMYK 255 model is not allowed. Detecting the presence of objects is easy in document details:
File (File) - Information about the document (Document Proporties) (described in more detail above).

If you remember exactly which objects were inserted from files of older versions (up to version 9 inclusive) or from version 15 of Corel, you can try to delete these objects and check the document information again.

The radical way to deal with CMYK 255 is to convert the entire layout to RGB. Close the file, open it and convert it to CMYK (the translation method is described above).

The disadvantage is that the colors after translation change their numerical values. Black becomes four-part, red, light green, yellow fade.

Therefore, it is better to find only CMYK 255 objects, copy them to a new document and convert them to RGB in the new document, then to CMYK, and then recolor the changed colors (using color search and replace).

Checking the quality of photos, bitmaps

You should take care of the quality of raster elements. If you are unable to do nice photos on your own, it is better to use images from photo stocks, photo banks.

If you use a low-resolution image in the layout, then after printing the result may disappoint you (blur, cubes). Especially when it comes to large format printing.

Do not forget about the fold line in the booklet

For the convenience of folding (folding the booklet), the width of the cover (1st page of the booklet) = 100 mm, the next 99 mm and 98 mm, respectively (according to the scheme). The inside of the booklet looks like a mirror.

The layout should be prepared in such a way that the images do not fall under the fold line, i.e. so that the logic of the space of each field is not violated. The person sees the booklet folded.

How to make indents and overhangs in a layout in Corel Draw

Booklets are printed on large sheets. Then the entire stack of printed sheets is cut into the desired format. If you do not leave any gaps on the layout, then white stripes may remain on the lower products after cutting along the edges of the sheet. To avoid white stripes in layouts with a colored background, you should leave overhangs - stretch the background beyond the product format by 2.5-3 mm, taking into account that 2.5-3 mm on each side will be cut off.

IMPORTANT:white fields are not departures. It is always necessary to reach right through the colored background, photographs and graphic elements that make it up. In addition to the fields right through in the layouts, one should take into account the “indents” from the edges of the product of 3 mm.

The distance from significant elements of the layout (words, phone numbers, lines, etc.) to the cut line must be at least 2 mm, otherwise the elements may be "cut".

Go to the menu "View" - "Settings" - "Setting guides"

In the menu that opens, select the section "Guides" → "Blanks" and at the top of the section that opens, check the item "Custom blanks".

Set the top and left margins to 3 mm, the rest are mirrored by default.

Thus, you will limit the margin for your layout - 3 mm from the edge across the entire width of the sheet. And no important layout information should go beyond these fields - text, tables, images, etc.

If it is not intended that the picture will go to the edge and be cut off, then all significant objects should be within these fields.

Create layouts with your own hands, learn new things, print printing that is useful for customers.

A text editor in the understanding of many is a tool for typing and formatting text. But in fact, Word is a powerful multifunctional tool that can help reduce the time and cost of firms and organizations. In the editor from Microsoft, it is easy to create not only text, but also a presentation, a leaflet. We will analyze an example of making the latter in this article, based on advertising hotel business.

Booklet - its purpose

Advertising of goods and services through leaflets, calendars, business cards is very effective. Booklets stand in this row in a special place. A format sheet folded in a certain way contains maximum information about the company, organization, and its products. The compact size of the booklet is another advantage over leaflets and posters.

Form

Booklets are printed, as a rule, on a standard-sized sheet of paper, which is subsequently folded, giving it the appearance of an accordion. The result is a small elongated book with three pages. They are filled on both sides.

Of course, you can make a booklet out of two pages. An example of this is theater programs. But this format is more convenient for placing mostly textual information. In the event that it is necessary to place a maximum of images, it is best to resort to the classic view.

Booklet in Word

To create promotional products in the most popular, you need to download a template from the official website. There is no need to search for it online. It is enough to start the "Word", go to the "File" tab, select the "Create" command. Each installed version of the program already contains many templates for different kind documents. These are protocols and Flyers, invitations and similar templates. Booklets are usually missing. But it is enough to type the word "brochure" in the search bar, and the smart editor will find what you are looking for on its own. Along with the booklet template, the program offers several types of other printing products, but for now it is enough to select the desired standard option.

After clicking on the template, the standard Word window will open, but the booklet will already be displayed in it. This example can be easily changed by replacing the proposed information with your advertising materials.

Create a booklet

The downloaded template, as already mentioned, is two ordinary sheets of A 4 format. They are located in landscape orientation. It will not work to change it in Word, but this is not required.

The first sheet has three columns. The far left is title page booklet. It usually reflects the name of the company and its logo. The two remaining columns can be filled with information about tours, terms of registration, prices, offered excursions, and various services. To do this, just click on the area already occupied by the template text and replace it with your own.

The second sheet is the reverse side of the booklet. It also contains information and illustrations. But it must be remembered that subsequently you will have to fold the sheet with an accordion. And the reverse side will be just regular pages. To see how to arrange the information correctly, you need to print the booklet. The example will show which of the columns is the title page, which pages will be internal, where to place the contact information.

Booklet editing

Size, color, type of font in the template can be changed. The “Home” tab when working with a template is practically unlimited in functionality. All formatting options are available, which cannot be said about the other tabs. So, for example, there is no possibility to break the text into a large number of columns, change the sheet orientation, set margins.

The functionality is also limited in working with drawings. There is no way to set borders, group images, select objects. In our case, when creating a booklet for the hotel business, there are enough functions for editing. But what if you need a colorful brochure, for example, a children's booklet? It can be created without resorting to a template.

We create a custom booklet

This process is best considered step by step. So:

1. We launch Word.
2. Go to the "Page Layout" tab.
3. Select "Orientation".
4. Set the landscape position of the sheet.
5. In the same tab - "Page Layout" - select the "Columns" function, note their number. In our case, there are three.
6. Set the page division. To do this, from the item "Columns" select the line "Other columns". In the drop-down box, put a tick in the checkbox "Split".

At this stage, you can begin to fill out the first part of the booklet. Recall that the far left column is the title page. After filling it out, the editor will display a dividing line, this makes the work more convenient. We create the second part of the booklet in the same way as the first.

Conclusion

As you can see, it won't amount to anyone special work make a booklet. The example we have considered is quite universal for any type of business. But there are times when you need to create a brochure with some special effects: an unusual complex shape, with a very large number of columns, and so on. Booklet software - that's what will help in unusual situation. Typically, this type of software has various complex graphical functionality that allows you to edit photos in booklet mode. If the company or organization does not claim the prize in the field of the most colorful booklets, then the need to spend money on expensive software simply no.

Hello friends! Today I want to tell you about how to make a booklet on a computer, what it is all about (if you suddenly don’t know or forgot), and also give a short list of programs in which you can create cool layouts. Moreover, create both independently and according to the proposed templates.

To create a really cool and bright booklet, you need professional programs and design skills, but a simple booklet can be made in ordinary utilities like Word or similar. To do this, you do not need any special skills and knowledge, the whole creation process is very simple. If you have Word installed on your computer, then most likely there is also Microsoft Publisher. After all, it was developed to create such publications.

Create a booklet in Microsoft Publisher

Be that as it may, no matter what software tools are developed, the simplest, most popular and sought-after program for creating bouquets has been and will remain a utility called Microsoft Publisher. The interface here is very similar to the familiar MS Word for all of us, so you should not have any difficulties in mastering it. However, I have prepared a step-by-step guide that will help you make a cool booklet quickly and easily.

I’ll make a reservation right away that I have MS Office 2010 installed on my computer. If you have some other version, then don’t worry. All buttons and controls are the same, the only difference is in the graphical design of the program interface. Therefore, be sure that you will easily find all the functions that will be discussed below.

We start the program. Regardless of the operating system version you are using, the location of the program shortcut can be found as follows. In the start menu or in the search on the taskbar (the strip at the bottom of the screen with buttons), start typing the word Publisher. The search results will display the name of the program we need, if it is installed on the computer.

We will immediately get to the section for creating a new document with a proposal to select a publication template. In the window that opens, the program will offer you a huge number of options for creating a variety of types of documents. Select the Booklets section.

Creating a booklet - choosing a template

You will see a large number of already created and designed templates. In addition, you can choose a color scheme for your booklet. Choose the template you like and click the Create button.

If the template is not yet installed in your program, then click the download button to download it to your computer.

Booklet preset template

As you can see, our booklet consists of spirit pages. Each page is divided into three equal blocks. In the presented options, all the markup has already been done, you just have to replace the typical information with the necessary one. If desired, you can change the display of the font, its location, and so on. If you find it difficult to work with the objects of this program, then look at my article "", it shows the basic techniques for working with images, shapes and text in the presentation editor. Here, the actions are performed in a similar way.

Advice: Before creating a booklet, prepare information to fill in and pictures to insert. The main information will be contained on the second page of the booklet, that is, inside after folding.

Adding Blocks to a Template

I recommend paying special attention to the "Insert" tab. Thanks to this block of settings, you can change any object in the booklet, insert pictures, tables, and more.
Of particular interest may be the menu " Advertisements". It provides various templates for bright, creative and catchy logos, slogans or calls to action. This eliminates the need to independently draw some shapes for later insertion into the booklet.

If everything is clear with text blocks and illustrations, then what about the background, which for some reason may not suit you? Everything is simple! To change it, go to the "Page Layout" tab and select the "Background" item. Usually, a lot of different options are built into the program shell, among which any user can choose what he will definitely like.

Changing the background of pages

By the way, you can change not only the background itself and its type, but also the color. To do this, go to the "Additional background types" submenu and experiment with the settings. There you will change the gradient, the number of colors and other elements.

After you enter into the created booklet all necessary information, decorate it with colorful illustrations and find the optimal background, you need to print the document (if you plan to demonstrate its paper version). To do this, press the key combination CTRL + P, select the number of copies, specify the printer and send to print. But if you're not going to print it yourself, it's wiser to save the booklet as a PDF.

Save booklet as PDF

Can be placed on the Internet, viewed and printed on any computer where there is no Microsoft programs Publisher.

And now, in order to be able to correct our booklet in the future, let's save it in the native format of the Microsoft Publisher program. File - Save.

Here, it seems to me, is a simple and understandable instruction that helps you understand how to make a high-quality and beautiful booklet yourself. Don't be afraid to experiment with different settings, folks. If you notice some interesting feature, then try to activate it. It is quite possible that this will give your booklet even more expressiveness and brightness. I've only covered the basic controls for creating a booklet in Microsoft Publisher, but feel free to take it a step further and create a layout that fully meets all your needs.

Alternative programs for creating a booklet

As I said earlier, this is MS Word. In it, you will definitely need to change the orientation from portrait to landscape, as well as adjust the number of columns. All this is done in the Page Layout menu.
After that, you will have to fill in the empty fields with the required information, arrange with pictures and set up other parameters (font, its size, field indents, etc.).

A booklet created in Word will be practically no different from what you would do in Microsoft Publisher. The only difference is that there are no pre-installed templates in the text editor for this particular type of printed matter, you will need to design the sheet yourself.

Another alternative is the Scribus utility. This is small and free program, which has a lot of settings. It provides a special grid on which you can align all the elements of the booklet relative to each other and the borders of the sheet.

Appearance Scribus programs

Gimp is another program, peculiar graphics editor. It has wide functionality, but its interface is able to plunge an unprepared user into discouragement. Mastering it will not be easy if you see it for the first time, but if you succeed, then you can easily create not only booklets, but even more advanced design.

Program for professionals - Adobe InDesign. I do not recommend using it, since a huge number of buttons for creating and editing graphic files will confuse you. You can climb into the wilds of the utility only if you already know how to work in it, otherwise I advise you to do with any of the programs described above.

I sincerely hope that everything works out for you. In any case, do not be afraid to experiment, in which program you would not work. Only in this case you will be able to make beautiful and bright booklets. Subscribe to blog updates, share the article in in social networks. We are waiting for a lot more informative and interesting, friends! Now, please answer the question.

In what programs did you make the booklet?

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The design of the booklet either attracts attention in the first second, or it doesn't. Then the booklet is instantly discarded.

How to create an interesting booklet for the reader? How to make your booklet read to the end? IQBrand experts prepared detailed guide to create effective booklet.

Planning the content and format of the booklet

In terms of functionality, the booklet implies a limitation in the printed space. As a rule, a booklet contains from two to a maximum of eight A4 pages spread.

Accordingly, you will face a shortage of printed space. Your first step is to write creative content. When compiling the content, first write a to-do list.

Booklet size - A4 or A5

The size depends on the amount of textual information and illustrations. But, as a rule, the size will be dictated by the goal you want to achieve in the process of disseminating information.

Purpose of the booklet

The purpose of the booklet may determine the format and the design itself. The booklet can call to action - visit a new outlet, or present a brief technical information about the new product line.

The target audience

The target audience to which the booklet will be presented will also influence the size and design. The style of the information provided may differ significantly depending on age or social categories.

Planned effect

The planned effect of the booklet determines the textual and illustrative content. Methods for increasing brand loyalty differ significantly from methods for increasing sales of a particular product.

The answers to these points will give an understanding of what resources will be needed to achieve the goal. Exactly final goal forms a detailed guide to action.

Booklet goals

The first thing a booklet should do is grab attention. How to achieve this effect? Will it be photos, illustrations or headlines, or maybe a combination of them?

Knowing your audience well will tell you what will best capture the reader's attention.

The second action of the booklet is the interest in further reading. You should indicate the benefits of your offer and what exactly the potential client will receive. Remember, information should be specific, not abstract.

The third quality of a booklet is an immediate call to action. The booklet should convince the user to contact you, or it is better to immediately conclude an agreement with the announced discount.

Attract attention

The quality of the design must be impeccable. Headlines and photos that work to attract the attention of the user should be of the highest quality.

Technically, the content and photographs must be in the correct proportions with a suitable font solution, with consistent margins.

In artistic performance, colors should create a sense of harmony.

Only if the quality of the design is at the proper level, the booklet has a chance not to immediately fly into the trash can. A high-quality design will not only attract attention, but also indicate the overall level of your company. Thoughtful content shows a professional approach to business.

Call to action

One of the main purposes of the booklet is to convince the client to contact you directly. popular and effective reception in this case - the opportunity to receive an additional discount.

Summary.

Creating an effective booklet is creative process. However, the above technique is the basis of any professional designer. Use it in your work.

to your office.

Design. Depending on the topic booklet and choose a color scheme, and a picture style. Ideally - good design booklet but, this is a combination of appearance and appearance and information content, color scheme complemented by elements corporate identity.

Choose a format. The most popular format for booklet a - A4 with two folds. Although you can order any format at your request - naturally, this will affect .

Select "decorations". Modern technologies allow you to decorate printed products with various design delights. Possible: embossing (including silver and embossing), offset or UV varnishing, laminating, hot stamping, laminating. Everything that your fantasy tells you and finances allow.

note

You can reduce the cost of a booklet by replacing some of the components with cheaper ones.

Helpful advice

Sources:

• Studioland Design Group
• booklet themes

Unfortunately, not everyone has the skills to work in design programs, which sometimes do not have enough time to master. Photoshop, unlike professional programs for layout, one of those that most computer users own. And if you have at least a little knowledge of its basics, then it will not be difficult for you to do booklet, as well as other simple things - a diploma, diploma, congratulatory letter or postcard. The main thing is to have perseverance and a little imagination.

Instruction

The booklet, like other products, carries information about the organization, some services, a specific project or event. Therefore layout booklet and begins with the collection of information for him. These are photographs, logo and organizations, text, which in booklet usually includes one, maximum two, pages.

Of particular importance in booklet It plays the background that sets the color mood for the entire product. If you have problems choosing a background, which is often the case, it is better to look at ready-made booklet s at hand, or find on the websites of publishers, and, thus, decide on the one you need colors. After that, it will be easier for you to choose photos for the background.

Layout booklet and is placed on two pages - external and internal, which are made in two different files. Work on each of them begins with the creation of an A4 document, landscape orientation. From all four sides of the pages, the guides are cut off by 5 mm - these are edges that do not fall into and can be cut off in the future. Also guides the working area of ​​the pages is divided into three identical columns.

The middle and right columns of the outer page are a kind of "cover" booklet and which are made in brighter colors. In this case, the right side is the front, and the middle one is the reverse side. The front side should contain the main information booklet a - the logo and name of the organization, name, center photo, if necessary, the year and place of issue are located in the center below. On reverse side The cover page usually displays the organization's contact information. Left outer page booklet but thematically refers more to the information on its inner spread and may contain the problems or relevance of its topic, and in some cases the summary of the main material.

Inner side booklet a contains a full disclosure of its subject matter and consists of text, in font not smaller than the 6th size, and photographs, the dimensions of which are preferably the same. For easier perception of information, the text can be divided into sections and headed by small headings.

When all the material is located on the pages of the future booklet well, it's time to bring it to a draft print, trim the edges if necessary and fold. When folded, all the shortcomings, including spelling errors, will be visible.

Text should be easy to read and carry useful information- too small will not interest anyone, and the lack of food for thought will not leave a good impression in the memory of readers. Material, especially text, should be placed in the center of each of the columns, i.e. be at an equal distance from the fold lines and the edges of the sheet. Photos on the very edge and on the folds also look ugly. booklet A.

Having corrected your shortcomings, show your art to someone, for sure there will be a couple more comments seen with a fresh look. And only after your booklet acquired the form of a publication that you and others like, it can be put into a final print.

Booklet is a small printed edition, usually one page long. Its purpose is to introduce the reader to the company, its range of goods and services, as well as to obtain contact information. How to make it up?

You will need

• - computer;
• - Working knowledge of Adobe Photoshop.

Instruction

Launch Adobe Photoshop to begin designing your booklet. To begin with, design a future booklet on a piece of paper, fold it the way your booklet will be folded and decide where what information should be located. Decide on data names right away constituent parts to name groups of layers in Photoshop with the same names.

Create a new document in Adobe program Photoshop to start creating the booklet. Press the key combination Ctrl + R to make the ruler appear, hold down the left mouse button and pull out one guide horizontally, similarly vertically. Position the guides according to the borders of the document. Add an inch to the width and height of the document using the menu "Image" - "Canvas Size" for later trimming the booklet.

Create , for this use the Rectangle tool. Create two copies of it to divide an A4 sheet into three columns. Select the three rectangles, drag the right node to the right border, press Enter. The rectangles will expand in equal proportions. Select the middle one, set new guides and delete the rectangles to make a booklet with three tabs. Create a background for the booklet using the Fill Tool and Gradient. To add effects, use ready-made textures.

Now fill the booklet with graphic elements, add the necessary text to it. When working with layers, use various effects when applying one layer to another, such as a shadow, as well as blending modes. The name of the booklet must be added to the right column, and contact information to the left. In the middle column, insert an image that characterizes the activities of the company. You will have your booklet cover ready.

Create copies of all the created layers, remove the text from them. Fill in the columns with text about your company, this information will be inside the booklet. Save the file in *.pdf format. The creation of the booklet in Adobe Photoshop is now complete.

Related videos

Sources:

• how to make a booklet in photoshop

Tip 4: How to make a leaflet, banner, flyer or business card in Photoshop

Creating a leaflet is an activity at the intersection of many areas of activity: design, typography, calligraphy, etc. As tools, both the usual brushes, rulers and compasses, as well as fruits technical progress recent years - software. Consider one of the most simple options- Creating a flyer using Adobe Photoshop.

You will need

• - Adobe Photoshop

Instruction

Launch Adobe Photoshop and create a new document. During the creation process, think about what kind of leaflet your will have (book or square), and depending on this, fill in the Width and Height fields. The format and subject matter is, of course, up to you, but this instruction will outline the process of creating a leaflet in book format on the topic of the harms of smoking.

Using the Paint Bucket Tool ( hot key G, switching between adjacent elements - Shift + G) paint the background white. Select the Rectangle Tool (U, Shift+U) and create border stripes with color ffbd5f at the top and bottom of the flyer.

Using the Horizontal Type Tool (T, Shift+T) create two layers labeled in capital letters "smoking" (color 7d6125) and "kill" (white). Font - Trebuchet MS. Use the free transform command (Ctrl+T) to enlarge the "kills" label. Create a border for each of the inscriptions. To do this, right-click on the layer and select Blending options, and then the Stroke tab. Border size: 3 pixels, transparency: "kills" - 30%, "smoking" - 14%. Place both inscriptions as shown in the picture. Create another strip below the "kills" label in the same thickness and color as the stripes at the top and bottom of the leaflet.