Who is a Business Development Manager? Entrepreneur Dictionary: business development Knowledge and skills.

In business everyday life, the title of the position is increasingly used - Business Development Manager (BDM) or in Russian - Business Development Manager.

This position is related to sales. And in practice, each employer can put his own meaning into it. In this article, we will try to briefly describe what is the difference between a Business Development Manager and a Sales Manager.

In our opinion, a Business Development Manager is a specialist with more experience, skills and a level of independence than a regular sales manager. And we see 2 options when the position can essentially be called Business Development Manager:

The first option, when the position refers to classic sales. The task of an employee on it is to look for new clients / partners, contact them, negotiate with decision makers and sell. But the position itself assumes that an experienced professional sales person who knows how to sell and has a high level of understanding of the business of both his company and the business of clients will work for it. Such a Senior Sales Manager.

However, this position requires high level employee autonomy. When he himself determines the circle of potential partners for development, he manages his own working time and process, in accordance with the priorities set together with the leaders to attract certain partners.

Often a Business Development Manager can work alone in a given geographic market, being regional representative companies in a particular region.

A sales specialist at the Business Development Manager level is able to come to a company that does not have a sales system and, perhaps, does not even have a sales department as such, and start selling on its own, correctly setting priorities and managing its workflow.

We are often approached by small companies that have a new interesting product and have not yet built a sales system, with a request to find them good seller. In such cases (in the absence of the head of the sales department, the sales system and the full-fledged experience of the founders in this matter), we recommend not to take young "untested" salespeople, but to find a good Business Development Manager. Someone who has the necessary extensive experience, but has already outgrown the position of an ordinary salesman, and at the same time with a certain level of career ambition. Such a person can come to the company and start selling on their own from “0”. He will be motivated by a new interesting product, freedom of action and the opportunity to form and lead the future sales department of the company, starting with what he will sell on his own.

The second version of the position of a Business Development Manager is when the concept of a person in it includes building comprehensive partnerships with counterparties on different levels. Those. not just a search for clients and sales, but namely the search for various kinds of partners (including clients), thinking through options for cooperation with them and their implementation. Also representing the company at various conferences, exhibitions, seminars, positioning itself not as a sales manager, but something more.

Ultimately, you yourself choose how to call this or that position. Do what feels right to you. But at the same time, remember what the real tasks of the employee in this position will be, what experience and competencies he should have and how to “lure” him to you. Or you can contact us - we will always fully study your business, advise what kind of employee is most effective for him and then find one for you.

development manager, he is - Development Manager company or business, directs his efforts to increase the profits of the company for which he works. The profession is suitable for those who are interested in economics and social studies (see the choice of profession for interest in school subjects).

Features of the profession

First of all, the development manager maintains quality relationships with clients, as they are the key to the success of the company. He develops a policy of communication with clients and implements it in the work of all departments of the company. The development manager also actively works on the organization of the workflow and the atmosphere inside the company: often his duties include organizing and controlling the work of the office, as well as organizing internal reporting, because a lot depends on the efficiency of the company itself. He is the link between employees and senior management, so that, while receiving reports from employees, he himself prepares reports for the director of the company and senior managers.

The development manager is aware of the events taking place in the market in the area in which his company operates: he knows changes in demand for goods or services and the actions of competitors. He needs this to make proposals for business development, the introduction of new categories of goods and services, and the improvement of old ones. For information related to the market, he turns to a marketer, and in small companies he can do market research himself.

In addition to these functions, the development manager also develops and presents presentations to clients (and company employees). These could be introductory presentations new policy companies, training in holding meetings with clients, developing any skills necessary for work (for employees), presenting new products and services, special offers (for clients). Management of the preparation process and direct participation in exhibitions and promotions periodically appears in the list of tasks of this specialist. Along with sales and account managers, the development manager often searches for potential clients, and telephone conversations, business correspondence, the conclusion of contracts are included in the list of his daily affairs.

The employment of such a specialist is full. Wage- usually above average.

Important qualities

He needs to have such qualities as managerial potential, activity, sociability, rigor, punctuality, quick learning, analytical warehouse and flexibility of mind, honesty, purposefulness, strategic thinking, the ability to argue one's thoughts and work with a large amount of information.

Development manager training (development manager)

Well MARKETING AND BRAND MANAGEMENT

british graduate School design provides courses for intensive training of senior management personnel for the development and management of brands. Students will learn new standards in Russian marketing and business education by working on group projects provided by real customers. The course is taught by leading experts, representatives of Russian and foreign companies from the USA, France, Germany, Great Britain, the Netherlands and other countries. The duration of the course is 1 year.

Higher Education Development Managers

It is preferable for a development manager to have higher education, a bachelor's degree, in management and management, is sufficient. It is often desirable and sufficient to have an education in the field in which the hiring firm operates, as it is very important to understand the specifics of the market segment in which the company operates.

Place of work

The development manager works in the office of the company, but in some companies business trips are expected, in some cases abroad. It also involves trips to customers, suppliers, distributors, so you often need to have your own car.

Salary

Salary as of 05.12.2019

Russia 30000—130000 ₽

Moscow 60000—300000 ₽

Knowledge and skills

• Management experience, ability to resolve conflict situations.
• Knowledge of computers and the following programs: Microsoft Word, power point, Excel, 1C.
• Sometimes it also requires knowledge of graphic editors.
• A high level of English proficiency is often required.

Business development, bizdev(eng. - business development / development) is the creation of long-term value for the organization, formed by customers, markets and relationships. The business development process can be compared to choosing the right technical solutions when writing the core of a software product.

For startups, which, as a rule, business processes are just beginning to take shape, business development can be the key to success.

Business development includes preparation of the sales market (To whom will we sell? Why do they need it? What needs to be done / added so that they need it? How will we reach our customers?), targeted development of relationships and agreements (Which partners can promote and sell our product? In what countries?), drawing up a strategy (How will the market develop? What place will we occupy in this market?) and more.

Examples of the use of the term

During the trip, we were able to find and later hire an excellent Head of Business Development Europe, who speaks five languages ​​- which we were incredibly happy and satisfied with. This provides direct access to local customers and facilitates our communication with them.

Therefore, the sooner entrepreneurs begin to ask themselves these questions and engage in business development, the more chances they have to grow into serious companies and not go bankrupt.