home » Registration » Programs for mail distribution of letters. What is automatic mailing and how to set it up? Automatic mailing of emails

Programs for mail distribution of letters. What is automatic mailing and how to set it up? Automatic mailing of emails

"Subscribe to the newsletter!" - yell pop-ups on information sites. No wonder they scream, because each subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.

That's only if you run new project, a problem may arise - letters need to be sent somehow. Do not sit down yourself and do it manually!

No, you do not need to bother yourself with such routine work. Because there are special services for mass mailings.

There are a lot of them, and today we will introduce you to the ten most popular ones. Let's dwell first of all on the tariffs of each, but a detailed analysis of the features and benefits is a topic for another article :)

Mad Mimi is a simple service for creating, sending, sharing and tracking emails in the Internet. Founded in 2008.

More than 40 million emails are sent from it daily.

The service offers 4 tariff plans:

Forms, templates, letter design themes are available. Mad Mimi uses SSL to secure the information in transit, the same technology used by banks and large electronic stores to prevent eavesdropping, falsification or counterfeiting.

Without exaggeration, the most popular service is primarily due to pleasant tariffs. It has been operating since 2001 and is trusted by more than 12 million users.

The Russian-language version of the site is lame, so it's better to contact here if you have at least basic knowledge of the language.

If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month for free.

Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.

Streamcontact is reliable: the email will be delivered at the right time without delay.

Using the service, you can schedule mailing lists, create new ones, test before mailing, track targeted mailings, send messages automatically.

Domestic mailing service, founded in 2002. It is very popular among small and medium-sized businesses in Runet.

Service rates are quite reasonable:

Provides a visual editor, detailed statistics, complete subscriber management, automatic mailing, polls and testing, and many other useful features.

Domestic project founded in 2008. UniSender allows you to make both email and SMS mailings, set email chains, embed social network buttons in the mailing list.

Service rates are very democratic:

For mailings from 50,000 contacts, the conditions are discussed individually.

Single platform for emails, SMS, push notifications and transactional emails. The service is easy to use, suitable for solving most of the standard tasks: send an e-mail newsletter that is available for viewing, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.

Most ordinary users work with e-mail directly on the site. The functionality it provides is enough to create and receive emails. But what if you need to send the same letter to a large number of people, you need to send a certain message at a specific time, continue to send letters without the participation of a person while he is basking on the beach on vacation? In such cases, all kinds of programs and services for automatic mailing come to the rescue. They differ in functionality, paid / free, features of work and many other factors, but what unites them is that they do not need the constant presence of a person to work. Emails can be sent around the clock with different adjustable intervals.

Why are mailings needed?

The opinion that the website is the main and most effective marketing tool is far from the truth. Most of the buyers of a product or service with a single visit to a web page are not yet ready to make a purchase decision. The reasons may be different, and not in the last place is banal forgetfulness. Customers simply don't remember seeing something that caught their attention. Some potential buyers have to be repeatedly reminded of themselves until they finally make a purchase. And an automatic letter sent to e-mail serves as such a reminder.

Features and services

There are many programs and services for automatic mailing of correspondence, both paid and free. Their functionality is not limited to sending letters without human intervention, its capabilities are much wider:

Before mass mailing, the effectiveness of letters can be tested on a selected group of users by studying the statistics of sending and delivering these letters, and the activity of customers after receiving them.
Services allow you to regularly update the list of subscribers by processing service messages about delivery errors. Thus, system resources are not wasted on useless mailing to addresses that no longer exist.
Statistics on clicks on links in emails will help you evaluate the effectiveness of your advertising campaign.
The built-in technology for determining the location of subscribers will allow you to select letters for mailing based on geography.
The base for sending letters can be replenished in various automatic ways, for example, by scanning sites on the network.

You can also set up automatic replies to emails. This will be useful, for example, when leaving. The person who wrote it can be informed that the letter has been received, but the answer to it will be upon return after some time. If there has been a change in the email address, then it is very easy to receive mail sent to the old address - just set up forwarding. But how to inform all those who write that the old address is no longer relevant, and next time it is better to write directly to another one? This is where automatic writing comes in handy.

Such programs usually have templates for typical letters that can be easily modified for themselves. Thanks to all this, automatic mailing allows you to promote products and services with minimal cost time and money for advertising, processing and analysis of correspondence.

What to send?

The most popular letters are greetings (for example, after registering on the resource) and gratitude (for example, for a perfect order or long-term cooperation with a company).

Greetings are the most readable letters. People are used to seeing them, most of them open in search of some useful or interesting information.

Letters of gratitude may contain information about the order, delivery method, various promotions and discounts for regular customers. All this attracts people, and such letters, too, as a rule, are read or at least casually looked through.

Automatic mail can offer products related to those that a person has purchased or was interested in. Letters will allow you to congratulate, for example, happy birthday, making an individual advantageous offer.

To work with complex customer problems, of course, specialists will already be needed. But simpler issues, thanks to automatic letters, can be resolved around the clock and daily when users need them.

Among the variety of programs and services, Microsoft's Outlook program is well known, therefore, methods for creating mailing lists, automatic replies and forwarding certain letters to other addresses will be considered using its example.

To a large group of people, there is no need to manually add them to the mailing list each time. To do this, you can create a mailing list. On the "main" tab in the program, you must select the "create a contact group" item, then specify a name for this group and add members to it. The list of participants and the name of the group, if necessary, are edited or deleted completely. The same contact can be included in an arbitrarily large number of user groups to which automatic mailing will be performed. This saves a lot of time.

Automatic writing: how to do

Sometimes there is a need to send an automatic letter at a strictly defined time, and in the absence of the sender himself at the computer. Automatic sending of emails in Outlook allows you to do just that. Should write regular letter, if necessary, attach the necessary files to it, specify the recipient (s) or mailing list, and then go to the "options" menu section. Further in this section, the item "delivery delay" is selected, and then - "do not deliver until". Then all the necessary parameters are configured, including the date and time the letter was sent, the presence or absence of delivery and read notifications, etc.

After specifying all the necessary data, you should send an email. It will be saved in the folder of sent letters, but it will actually go to the recipient only on the specified day and hour. It is important that at this time the computer is turned on, the program is running on it, and there is also an Internet connection. If these conditions were not created at the right time, then automatic sending letters will happen the moment they are finally executed. This is not very convenient, but there is nothing you can do about it.

Automatic forwarding of Outlook emails

Letters can be forwarded from the first addressee to others in two ways - forwarding and redirection. Forwarded letters are distinguished by the presence of the abbreviation FW in the subject, and the recipient sees from which address the letter was originally sent, and from which it was later forwarded to him. Redirection for the recipient is not noticeable in any way, he sees the letter as sent by the first sender.

Forwarding management

You can set up either the forwarding of absolutely all messages, or create rules governing what and when should be forwarded. The forwarded emails are stored in the Inbox folder. The program analyzes the sent letter, and if it meets the conditions specified in the rules, then it performs the action specified by this rule. This can be not only automatic forwarding of letters or a response to them, but also shifting it to a specific folder, i.e. sorting, deleting, etc.

To create rules for processing incoming correspondence, you must select the "rules" item on the main tab of the program. Further, in the "rules and alerts management" menu, the algorithms for processing received letters are already directly configured.

Forward prohibition

Some emails cannot be forwarded - this happens when the sender has placed protection on the mail they send, preventing the recipient from sharing this information with anyone else. Such a restriction is removed only by the sender, the recipient will not be able to do this in any way.

Also, in companies, the system administrator can set his own rules that restrict or prohibit the complete transmission of letters outside the enterprise network, and sometimes even within it. This is done to protect corporate information.

Auto-replies

If the addressee is absent due to a business trip, vacation, illness, or for some other reason, automatic replies to letters can be configured. If the mail is located on the corporate one, then you can also create different responses to letters coming from other employees of the company, and to those received from outside.

To enable this function, in the program menu in the “file” section, select the “auto-replies” item, where you must select “send auto-replies”. In this section, the text of the letters is written, and the period during which these answers will be sent is indicated. If before the end of this period the user appears on the network, then he will be prompted to disable the feature.

For the period of validity of auto-replies, you can set mail processing rules, for example, to forward them to other employees of the company who can resolve issues that have arisen, etc.

Detailed help is available in the program, as well as helping to avoid common mistakes when working with it.

If the owner of a web resource has an extensive list of email addresses, then the standard type of notification when emails are sent manually will not work. Firstly, this is a rather laborious process, and secondly, many electronic mail services have a limit on the number of messages sent during the day.

What is mass mailing

For mass sending of letters in automatic mode, it is customary to use programs for sending letters to email addresses. In addition to performing the main task, they provide the ability to create an individual design and personalize each message.

The medium of mass communication, group communication and advertising is actively used in all aspects traditional marketing in the Internet. The essence of this tool is to shortest time provide the maximum possible number of recipients from a pre-prepared list with any information.

Any owner of an Internet project, be it a store, a blog or another type of commercial resource, understands that it is necessary to keep the attention and loyalty of the audience with standard marketing tools. These include various promotions, prize draws, discounts, interesting entertainment material, news and other business and socially useful content.

To inform a wide group of subscribers to the e-mail address specified by the user during registration, mailing programs are most often used. Their main advantage lies in the possibility of simultaneously informing hundreds and thousands of people, regardless of their location.

Today, few people doubt the effectiveness of this tool. According to experts, in online sales, this type of communication gives more reliable results than search engine optimization or buying ads on third-party sites: in some cases, the return on investment Money can be up to several thousand percent.

Benefits of email marketing programs

When a person wants to deliver one message to several addresses, he just needs to open one of the popular mail services, write and format the text, select recipients and click on the "Send" button. This process is somewhat more complicated if this person is the owner of an online store or other commercial project, and he needs to notify about something not ten people, but ten thousand. In this case, the issue of simultaneously sending letters to multiple addresses is quite relevant.

To solve the problem, it is customary to use programs for mailing mail. They allow you to correspond simultaneously with an audience of many thousands, delivering the same information to them, thereby saving time.

Today, users are offered a huge amount of different software for communicating with respondents: some are provided free of charge, others are available only after a paid subscription. For a novice webmaster, the question is what software is suitable for specific tasks, is difficult. To do this, you need to find out what types and versions exist, what are their differences, advantages and disadvantages.

As already noted, unlike other marketing tools, be it search engine optimization or direct advertising on web resources, media and in social networks, email marketing software is a more cost-effective and efficient way to increase sales of a product or service. In Russia and the CIS countries, this method has become effective method communication with the target audience. This is due to the following factors:

Sending messages is carried out exclusively by the interested part of users who voluntarily left contact details by subscribing to the project and agreeing to receive notifications.
Gradually, a base of potential customers is being formed with whom you can keep in constant contact, informing them about the availability of promotions, sales, holding draws, arranging surveys and encouraging them with various prizes (free subscriptions, useful material, etc.).
If the user is not interested in the proposed communication format, he can unsubscribe or mark messages as spam, as a result of which he will not receive notifications. The remaining truly interested people will gain loyalty and trust, which will lead the company to increase the level of direct sales.
In email marketing software, you can check the activity of recipients, collect relevant data, and based on this, optimize the process, making it even more attractive.
It is beneficial for owners of Internet projects to use software, thanks to fast delivery letters to a large number of addresses at the lowest possible cost.

In addition to the need to download a program for sending letters to an email address and install it, the user must have ready-made templates messages. They should be easy to read, visually well designed, and have their own style so that recipients can easily recognize who the sender is. The functionality of the software should provide the ability to analyze the behavior of recipients and provide the latter with the opportunity to feedback, whether it's a thank you or a spam complaint.

Mail program rating

Every person doing business on the Internet knows that having your own database of email addresses is the easiest and surest way to achieve success in promotional activities. This tool brings in most of the income. Therefore, each owner of an Internet project should think about collecting his own client base. To successfully deliver information to consumers, you should use paid or free mailing programs.

email mailer

This is a whole package of services for mass alerts. In the market of marketing tools, ePochta Mailer is ahead of its competitors due to the availability of software for different kind user notifications: via SMS, mobile messengers, etc.

Software for personalized mass sending of messages to an email address is included in the ePochta Studio service package. It allows you to import addresses from various sources, verify their authenticity, group them into categories, remove duplicates, compose original texts and check the result of your work.

By installing a mail distribution program on a computer, the user will not need additional utilities: ePochta Mailer is a full-fledged tool that has everything you need.
There is a network protocol designed for sending e-mail over TCP/IP networks. It ensures uninterrupted operation of the software, regardless of the provider. Therefore, sending letters will be carried out at exactly the appointed time.
The multi-threaded mode of operation does not create problems with the queue of messages to be sent.

To use the software, you need to download the program on the official website, install it on a PC or laptop, import addresses from your own database, compose the text of the letter and format it accordingly, and then start sending.

It is easy to manage the work process, thanks to an intuitive interface - even an inexperienced user can figure out the functions. For professionals, there are different kinds settings to help optimize the delivery process.

Advanced Direct Remailer (ADR)

If sending is carried out from ordinary software to single copy, the delivery process is as follows: the mail client sends a message, after which it gets to the provider's server. He queues it up with other letters and waits for his turn to come. Only after that the correspondent will receive a delivery notification.

As a rule, the wait lasts no more than 2-3 seconds. If there are several thousand letters, the process can take 2-3 hours. There is no such thing in ADR. It uses direct multi-threaded sending, which significantly reduces the delivery time.

Advanced Direct Remailer allows you to run several projects at the same time, set up a schedule for sending emails, and collect and analyze information about overall performance and the number of clicks in particular.

Send Safe Enterprise

This mailing program consists of several parts: a set of tools for managing mail and the software itself, which ensures the establishment of a communication session and the exchange of mail packages. With mailer, you can perform a wide range of tasks. First, the user can create and manage campaigns. Each of them can contain thousands of messages that differ from each other in text content and design. Secondly, the available tools can be used to change settings at any stage of work.

Can programs be used to send spam

Any of the above software can be used to send advertising messages in bulk to people who did not consent to receive it. Naturally, spam is one of the prohibited methods of conveying any information. Email marketing is constantly evolving, putting paid and free programs new requirements for mailing lists. However, it is not always possible to prevent an aggressive policy of advertising goods or services.

IN modern world for many people, the Internet is not just a means of communication and entertainment, but also a tool for business, since it allows you to sell and convey information to the audience, even with a fairly decent distance. With the aim of marketing promotion various methods are used, among which mailing lists are not the last. With their help, you can significantly expand your customer base, and it does not matter at all what exactly you are selling, goods, services or information. For the successful conduct of activities, the number of people whom you have devoted to this matters.

It is clear that manually sending letters is a rather tedious and time-consuming task, especially when it comes to large-scale mailings, where you need to deliver messages to more than one thousand recipients. For this purpose, special web services and programs for sending letters to Email are used, which will help to inform a large number of real and potential customers in a short time with just a few clicks, significantly saving your time. Such tools do not require large financial outlays, and the results are impressive.

To get the maximum effect in creating bulk emails, you need good software that specializes in this. Consider the best software solutions for this task today.

Among the variety of automatic mailing tools, ePochta Mailer occupies a leading position; it is one of the most popular and effective programs in this niche. The software is included in the ePochta Studio suite, but can also be downloaded separately. The tool is a full-fledged assistant in sending letters, installation of auxiliary utilities is not required. An SMTP server is integrated into the program, which provides independence from the provider and guarantees the distribution of letters on schedule, but you can also use your own.

Mailer is a powerful tool that works in multi-threaded mode, so messages do not line up in a queue, and the sending speed is quite high. After installation, you need to import a list of email addresses to which the mailing will be performed, and then create a letter (text and HTML formats are supported) and click on the button, which assumes the start of its delivery to recipients. The functionality of the program top level, thanks to the available options, Mailer is also able to send spam smoothly.

The interface is friendly and it is easy to understand the tools even for an inexperienced user, besides, there is support for the Russian language. Advanced users can customize the settings, there is also the possibility of personalizing messages, so that the recipient will be able to see his name in circulation. The software is distributed on a commercial basis.

A program for mass mailing of letters with rich functionality that delivers mail directly to the recipient's server, bypassing the provider. An SMTP server is integrated into the utility, it is possible to create messages in any format, including various mail applications. The tool can act as a remailer for other software that sends letters or a mail server.

The remail function will be useful in the case of working with mobile phones because emails are sent directly to the recipient. While operating on a local network, where one or more computers are connected to a modem, information will be accumulated on the device, and when connected to the Internet, it will be sent to addresses. Remailer works in multi-threaded mode, which ensures fast mailing to addresses. The toolkit also includes the function of sending personalized letters, which will indicate the name of the recipient. The program interface is convenient and understandable, the Russian language is supported, which will allow you to quickly get acquainted with the capabilities of the software.

Bullet Proof Mailer

Another program for sending letters to email with a powerful mail engine, which, with such rich functionality, is quite easy to learn. The software quickly delivers mail using your SMTP server, has a built-in message editor, and supports text and HTML formats. Emails saved in EML format can be read by any email client, but you can also save them as text files. The tool performs its task qualitatively, allowing you to inform a large audience in the shortest possible time. Bullet Proof Mailer is a shareware application that is quite effective.

A software product that allows you to perform mass mailings with the ability to personalize messages with an unlimited number of addresses. The program includes everything you need for the preparation and the sending process itself. You can import a mailing list from any source, there are tools for working with contacts, the ability to set a schedule for starting a mailing list, automate subscription and unsubscription of users. There is a built-in editor that allows you to format a letter, including adding attachments, text and HTML formats are supported. Process monitoring and detailed reports are also available. The software works in multi-threaded mode, due to which it is achieved high speed mailings.

Among the good free software solutions is Send Blaster, an application that also allows you to quickly send out emails. There are no restrictions on the number of recipients in the program, there is an automatic start of sending according to a given schedule and the ability to manage the list of addresses. In addition to mass mailing, the option of personalizing letters is available, text and HTML formats are supported. Send Blaster includes mailing monitoring and can provide detailed progress reports. To create messages, an integrated visual editor is used with the ability to add images and other attachments, it is also possible to connect an external editing tool, and use templates.

A free bulk email program that is simple yet has enough features to get the job done. Works with text formats and HTML, you can also attach files to messages. The NI Mail Agent tool allows you to work with sock-proxy, you can use templates, the option of personalizing messages is available. It has a simple and intuitive interface, supports the Russian language, so it will be convenient for a user of any level to work.

A simple, easy-to-manage program for sending letters to email addresses with the ability to use the built-in mail server or SMTP provider (you must specify the protocol in the settings). The functionality includes tools for working with a contact list, a mailing list, the ability to attach files to messages, and other options. Due to the sending of messages in several streams, the distribution speed is quite high. For paid PRO versions the number of addresses is not limited, for free - a maximum of 300.

It is logical that all powerful mailing tools are mostly paid products, but they also have a trial period. Primitive utilities with a limited set of functions are distributed free of charge, although sometimes they are enough. As an alternative to free email distribution tools, web services are also used to organize the process, for which you do not need to download an installer, but rather have a browser. Such online tools (for example, UniSender) completely contain everything you need to send out and do not require downloading additional applications.

If you do not know where to get the database of addresses, the question also has a software solution. For this purpose, there is special software that allows you to extract email addresses from various sources on the network. Examples of such tools are Advanced Email Extractor, ePochta Extractor, Mailagent Parser and other similar utilities. Such applications are used in conjunction with programs for mailing lists, allowing you to inform customers as efficiently as possible and expand your customer base.

and little tricks

In today's article, we will talk about what automatic mailing is, why it is needed and how to work with it. I have already promised to tell you about this more than once - and now, finally, I got together!

Automatic mailing - what is it and why?

So the first question is: what is automatic mailing? I think it is already clear from the name that this is a mailing that occurs automatically. This is usually a series of letters (sometimes even one letter) that is sent automatically when certain conditions are met.

What conditions exactly? In fact, very different. From subscription to the newsletter to the expiration of some period after sending the previous letter. At the same time, a lot depends on the service through which the mailing is carried out and on its capabilities.

By the way, today we will consider automatic mailing using the GetResponse service as an example. I think that for most of our readers, its capabilities will be quite enough.

Why is such a distribution necessary? The main task is to facilitate the work of marketers. After all, it is much easier to automate your actions to get results than to do everything manually, tracking the fulfillment by subscribers of a wide variety of conditions. And here everything is simple - set it up once - and reap the benefits.

The second, but no less important task is to increase conversion and, accordingly, increase the number of sales. After all, mailing automation allows you to give each subscriber exactly what is needed and interesting specifically for him.

Clicked on the first link? Get related information. For the second? This means that the information you need is completely different. Birthday? Catch congratulations! Read one letter, get another. Fulfilled the goal on the site - here's a letter for you!

In general, the number of different chains that we can offer our subscribers, depending on the actions they take, is almost limitless.

Which email works best after a certain condition is met? How long does a chain of letters lead to a larger average check? And so on and so forth - there are, in fact, a lot of opportunities for tests.

What are the conditions for mailing activation?

So, what conditions for sending emails does GetResponse offer us? There are only 8 main conditions. This is sending a letter:

at a given time;
by click;
after reading;
when subscribing;
upon reaching the goal;
when data changes;
along with another letter;
on your birthday.

Moreover, each of these options has additional settings.

Setting up automatic mailing

Let's see which ones, using the example of the first option - sending a letter at a given time. And at the same time, we will figure out how exactly automatic mailing is configured.

For starters, we can choose exactly when the email will be sent. As you can see, by default we have the option "On Day 1". This means that the email will be sent the next day after the contact enters the auto-response cycle (that is, after the specific email address is on our list of those who receive automatic mail).

If you want the letter to be sent on the first day, then enter the value "0" in this field.

The second field allows you to choose which mailing list subscribers will receive this automatic series. For example, I have the same e-mail campaign that subscribers of our blog receive. By the way, if you have not yet subscribed to our newsletter, then it is not at all difficult to do this - just use the subscription form on the right.

Let's move on to the next form fields. So what is there to choose from. Firstly, exact time sending a letter. The default is "at the time of subscription". That is, the letter will be sent at the same time when the person subscribed to your mailing list.

You can also choose the options "delayed in" a certain amount of hours after the moment of subscription and "exactly at" a certain time (although a certain time does not provide for minutes, only hours). By the way, when choosing the last option, you can also enable time zone tracking. But that it works correctly, I'm not sure.

The next block allows you to select the days of the week when you need (or do not need) to send letters. For example, only on weekends. Or, on the contrary, only on weekdays.

And, finally, the final chord is the choice (or creation) of the letter that we will send. And also inventing a service name for the letter (that is, a name that will be visible only to you). I recommend making it as conversational as possible, so that later you don’t get confused in a bunch of letters with similar names when trying to view analytics.

As you can see, everything is very easy to set up. For the rest of the condition options, the setting looks about the same - the corresponding items are simply added.

For example, when sending a click-through email, choosing a link that the subscriber should click on…

... and when sending a letter when the data changes, the data that it changes.

On the one hand, it seems that the choice is small. On the other hand, due to the possibility fine tuning you can create very complex and intricate chains, intersecting in different ways, continuing and passing one into another. The main thing is not to get confused and start sending the same emails to the same subscribers!

What does automatic mailing look like from the inside?

So, now you know what automatic mailing is and how it is configured. Let's look at a couple of examples of what a ready-made automatic mailing looks like.

All autoresponders are divided into two types - by time and by action. By time - these are those that are sent after a certain time after the subscription. And by action - those, the conditions for sending which are some actions.

GetRespose allows you to use two options for viewing automatic distribution - all results together (with the ability to select only specific types) or separately distribution by time, separately - by action.

Here, for example, is a small automatic mailing of three letters:

As you can see, the first email is sent at the specified time, the second email is sent by click, and the third email is sent by subscription. By the way, do not pay attention to 0 contacts in the first letter. For messages sent at a given time, this column indicates only the number of subscribers to whom the letter is sent today (that is, on the day of viewing).

And here is another sorting option - by types of letters. Here in the first place are letters sent by time:

As you can see, everything is arranged in the form of a calendar. And when you click on a specific day, you can add a letter for that day. And, of course, do not be surprised that there are 33 days in a “month” - after all, in fact, this is not a calendar, but just a counter of days from the moment the contact entered the autoresponder cycle.

So my story about what constitutes automatic mailing has come to an end. If you have any questions - ask them in the comments, and I will definitely answer them.