In the December issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Artistic director of the Moscow Musical Theatre. N.I. Sats Georgy Isahakyan will invite both adults and children to a variety of concerts, performances and opera performances prepared by the team for the 50th anniversary season, the prima ballerina of the Bolshoi Theater Svetlana Zakharova will present the Bolshoi Ballet TV project, and the showman and actor Alexander Oleshko will share funny New Year stories . The materials in the "Travel" section will help you plan leisure on ski resorts Italy and France, as well as build an individual tourist route around Israel and discover a lot of interesting things on the Thai island of Phuket, traditionally considered a purely beach destination. Admirers of literary talents will certainly like the story about the houses-museums of great writers, and travel notes from Cuba will make many dream of the Island of Freedom.

Those interested in gastronomy will learn that the caviar palette is not limited to red and black colors, and an excerpt from Dmitry Yakushkin's new book "Paris Stories" will show the City of Lights through the eyes of not a fleeting guest, but an experienced observer who has worked here for many years as a news agency correspondent.

The holiday season is reaching its peak. In the near future - travel: boat trips, snow-white clothes, wide-brimmed straw hats, cool southern evenings and bright July stars. The new issue of Aeroflot Premium features the main cultural and sporting events of the month, fashion news, restaurant news, announcements of non-trivial auction sales, automotive, jewelry and watch novelties, as well as gadgets, accessories and art objects released in a limited edition.

In July, Aeroflot STYLE magazine is dedicated to the rich colors of this summer, the fashion trends of the season and romantic trips. In the "Fashion" section - reviews of summer collections of clothes, shoes and accessories. The special material of the rubric is dedicated to the finalists of the competition of young fashion designers who show great promise in the world of Russian fashion. The main character of the issue is Carey Mulligan, the fragile "English rose" and certainly the main flower of this summer. The Beauty section contains the best fragrances of the season and an interview with the famous “nose” of the house of Dior, François Demachy. We also present chapters from the book “Icons of fashion and style. From John Updike to Angelina Jolie. Which exhibitions and events to go to, which hotels to stay in and, finally, which cafe to cool off with the best ice cream - all this in our July issue.

In the June issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Film director Alexei German and musician Mikhail Turetsky will share their creative plans, while artist Irina Nakhova, who prepared the exposition of the Russian pavilion at the Venice Biennale, will tell about the history of the unique building.

The June Aeroflot Premium confirms a fait accompli: summer has come - calendar and climatic. The time of holidays begins, coastal countries celebrate the onset of the high holiday season, hotels offer special conditions, and long days promise pleasant meetings and unexpected discoveries.

The June issue of Aeroflot STYLE magazine opens the beach season! Bright swimwear, trendy sandals and clothes for sea cruises - full set outfit for this summer. We recommend complementing holiday looks with bright accessories with a marine theme. In the Beauty section, the sun rules the show: we present the best sunscreens and care products to get an even, beautiful tan without harming the skin.

The main theme of the May issue of Aeroflot magazine is the 70th anniversary of the Victory. The anniversary is dedicated to materials about hero cities, a special section of the calendar of events, a review of book novelties, the heading “Reading”, which presents the history of the legendary Soviet attack aircraft Il-2, which largely determined the course of the Great Patriotic War, and an excerpt from the book by the famous screenwriter and prose writer Isai Kuznetsov “We ​​Lived were at war.
In the permanent sections, readers will find information about the main cultural and sporting events of the coming month. Actor Dmitry Nagiev and conductor Alexander Sladkovsky will share their creative plans, and the interview of the head coach of the CSKA football club Leonid Slutsky will be of interest not only to sports fans.

The materials in the "Travel" section will help you plan a trip to the central part of the Crimea and the coast of Montenegro, to Hamburg and other cities of the Hanseatic League, as well as to three completely different Chinese cities - Hong Kong, Macau and Shenzhen. Those who are considering holiday options with children will surely enjoy another completely feasible route - immersion in the world of Hans Christian Andersen's fairy tales.
For many of us, visiting a restaurant is rather a holiday and a new interesting experience than just a way to satisfy your hunger, and therefore the “Kitchen” column in May talks about gastronomic sets offered in Moscow restaurants. In the category "Kitchen" in May presented detailed overview gastronomic sets offered in Moscow restaurants.

We are celebrating the 70th anniversary of the Great Victory! We thank the winners for each new day without war and for 70 years of peaceful life! We honor and remember, we love and are proud, we glorify and cherish! This is our victory and our peaceful sky!

The May issue of Aeroflot Premium could not help touching on the topic of peace and the Great Patriotic War. Among the special materials of the spring issue: the heading Event - "Victory Parade", the heading Art - "Pictures of Hard Times", the Success Story - "Nuclear Genius Igor Kurchatov", the Rating - a list of the most famous triumphal arches of the world "In honor of the winners" and, of course, the cover of the magazine, which depicts the highest award of the Great Patriotic War, the diamond star of the Order of Victory, from the collection of the Kremlin Museums (read more about the exposition of the Armory in the Calendar section).

As always, Aeroflot Premium pages contain information about current cultural and social events, novelties and trends in the fashion world, hotel and restaurant news, car premieres, the latest gadgets and limited edition accessories. The heroine of the performance is Khibla Gerzmava, a brilliant soprano, soloist of the Stanislavsky and Nemirovich-Danchenko Moscow Musical Theater and the only winner of the P.I. Tchaikovsky.

For the attention of foreign readers of Aeroflot Premium - all editorial materials and author's columns are in English.

Aeroflot Premium - May 2015 (PDF file)

The May issue of Aeroflot Style magazine is traditionally dedicated to the travel mood: where to go, what to see and what treasures to return with! Surprisingly consonant with the theme of the issue and the trends of this spring - the freedom-loving 70s reign on the catwalks, which we do not get tired of "singing" in our fashion reviews. The main fashion milestones of this month: hippie style, eco fabrics and floral prints. In the "Beauty" section, we recommend that you take a closer look at your health - all the rules of spring detox are described in detail in the article "From a Clean Slate". Among the interesting people of the issue are Charlize Theron, Alicia Vikander and Agniya Kuznetsova. The Reading section contains chapters from the book Photographers Looking into the Future, in which 75 recognized masters of photography showcase their masterpieces.

Aeroflot Style - May 2015 (PDF file)

Aeroflot- the official in-flight magazine of JSC "Aeroflot" - Russian airlines with information and entertainment content. Main principle publications - save positive attitude, to maintain an open and active view of the world, to convey relevant information. The main features of the content of the journal are the universality of reading from the point of view of social status, as well as the location to travel. The most important task is to offer passengers an exciting, modern magazine for viewing and reading. Ease and convenience of perception are achieved due to the carefully thought-out structure of the magazine, good segmentation of sections and headings, a large number of photographs, illustrations and graphs. Circulation: 120 000 Audience 18 million 420 thousand passengers of Aeroflot - Russian Airlines. Among them are residents of all regions of Russia, citizens of the CIS and far abroad. The publication is intended for active, quickly moving people, businessmen and individuals. These people, whose permanent income is above average, are guided by the quality and popularity of the goods and services consumed, and their sphere of interests is not limited to everyday life, have an active life position, value their time and know how to properly manage the information received. Passenger traffic for January-July 2013 - 11646112 people. Spreading Free of charge on all flights published by JSC Aeroflot - Russian Airlines in economy class cabins. Average reach per month: 800,000 passengers Frequency: 12 times a year Volume: 240-320 strips

Aeroflot Premium

Magazine Aeroflot Premium focused on the premium audience of first and business class passengers. The information for these readers is selected with particular care: it is addressed to those who manage big business makes responsible decisions and appreciates high competence and clarity of presentation. The magazine offers readers interviews with well-known entrepreneurs and government officials, reviews of investment opportunities and market segments, keeps abreast of trends in the development of the global and domestic economy. A special place in the journal is occupied by ratings that combine the practical nature of the information offered with the brevity of its presentation.

Circulation: 25,000 copies

The target audience: Over 730,000 first and business class passengers of JSC Aeroflot. Aeroflot magazine is aimed at a highly affluent and active consumer male audience.

Spreading: In first and business class cabins, each seat pocket on all Aeroflot domestic and international flights.

Aeroflot Style

Magazine Aeroflot Style- monthly onboard women's glossy magazine, dedicated to themes culture, art, fashion, beauty and design. The project features a modern, progressive design, a positive attitude and a reader-friendly intonation. The main events of the world cultural scene, already reputable and still new names in the field of art, fashion, design, genre guides to various parts of the world, best hotels, spas, salons, boutiques, collections and things.

Circulation: 85,000 copies

The target audience: The magazine is aimed at the wealthy woman on the move, whose travels are related to work or lifestyle.

Spreading: First and business class cabins in the pocket of each seat, in economy class cabins - the pocket of every second seat, on all domestic and international flights of Aeroflot-Russian Airlines.

Aeroflot World

Magazine AEROFLOT WORLD – unique project among in-flight publications, uniting three airlines (Rossiya, Donavia and Vladivostok Avia) and three largest regions of Russia (North-Western Federal District, Krasnodar region and Primorsky Krai). The magazine consists of two parts: federal, common for all three airlines, and regional, individual for each region. The uniqueness of the product lies precisely in the fact that, like a transformer, it is individual for each region, making it relevant and interesting for the passengers of each airline. The federal part, which is the same for all three airlines, includes headings that are interesting for any passenger.

Circulation: 100,000 copies (North - 70,000, South - 15,000, East - 15,000)

The target audience: The readership of the magazine averages 587,360 people per month. These are passengers of airliners operating regular and charter flights to more than 150 destinations, covering more than 100 cities around the world from the Atlantic to the Pacific Ocean. Passengers are successful people(the core is 25-55 years old) who have a constant high and above average income and are active consumers of quality goods and services.

Spreading: The magazine is distributed in the cabins of airliners in all directions, a free copy is enclosed in the pocket of each passenger seat.

Advertising placement

Advertising rates for 2019.

AEROFLOT
Format	Cost, rub.
Stripe 1/1	810 000
U-turn 2/1	1 510 000
1/2 horizontal	470 000
1/2 vertical	545 000
1/3 (three modules per lane)	330 000
4th cover page	2 725 000
3rd cover page	1 210 000
1st spread	2 585 000
2nd reversal	2 300 000
3rd spread	2 200 000
4th spread	2 100 000
2/1 (before content	2 025 000
2/1 (before output)	1 985 000
2/1	1 885 000
2/1 (V main topic numbers)	1 850 000
2/1 (first third of the magazine)	1 630 000
2/1 (first half of the magazine)	1 585 000
1/1 (bar opposite company news)	1 415 000
1/1 (opposite content)	1 365 000
1/1 (opposite the output)	1 260 000
1/1 (first five bands after imprint)	1 175 000
1/1 (first third of the magazine)	1 035 000
1/1 (first half of the magazine)	960 000
AEROFLOT PREMIUM
Format	Cost, rub.
Stripe 1/1	675 000
U-turn 2/1	1 200 000
1/2 horizontal (blank, two modules per strip)	390 000
1/2 vertical (not cut, one module per strip)	425 000
4th cover page	1 975 000
3rd cover page	1 070 000
1st spread (including second cover page)	1 975 000
2nd reversal	1 730 000
3rd spread	1 650 000
4th spread	1 575 000
2/1 (before content	1 575 000
2/1 (before output)	1 575 000
2/1 (before the first editorial)	1 575 000
2/1 (first third of the magazine)	1 325 000
2/1 (first half of the magazine)	1 265 000
1/1 (next to the call)	1 190 000
1/1 (opposite content and output)	1 120 000
1/1 (first six strips after content)	945 000
1/1 (first third of the magazine)	815 000
1/1 (first half of the magazine)	755 000
AEROFLOT STYLE
Format	Cost, rub.
Stripe 1/1	695 000
U-turn 2/1	1 235 000
1/2 horizontal (blank, two modules per strip)	410 000
1/2 vertical (not cut, one module per strip)	505 000
4th cover page	2 130 000
3rd cover page	985 000
1st spread (including second cover page)	2 130 000
2nd reversal	1 825 000
3rd spread	1 725 000
4th spread	1 545 000
2/1 (before the first editorial)	1 520 000
2/1 (first third of the magazine)	1 325 000
2/1 (first half of the magazine)	1 250 000
1/1 (address/ Russian/ English/)	1 060 000
1/1 (content 1, 2, 3 output)	985 000
1/1 (first five bands after data release)	945 000
1/1 (first third of the magazine)	805 000
1/1 (first half of the magazine)	735 000

The cost is indicated without VAT 18%

Extra charge for placement in a specific category and for a sequence of layouts - 15%

Airline magazines:

Magazine "Transaero Imperial"

Journals of railway transportation

Almost all Western agencies have long and very actively engaged in the creation of advertising for placement on airplanes and airports. And this practice is natural. The effectiveness of this kind of advertising is due to such three factors as the chosenness of the audience, the duration of contact and the uniqueness of the advertising medium. The duration and intensity of the impact of advertising placed on board aircraft and at airports exceeds those of other advertising media, its contact with the audience continues throughout the entire stay of a person at airports and throughout the flight. Why is advertising on airplanes the most profitable? It has specific advantages over other types of transit advertising. On board the aircraft, the passenger sits almost motionless throughout the entire flight, he cannot go out for a walk, breathe fresh air. Willy-nilly, he begins to study the environment around him offered to him and will pay attention to the headrests, be sure to flip through all the booklets and magazines nested in the pockets of the front seats. It is possible to provide repeated contact of the passenger with advertising, taking into account the possibility of repeated flights or round-trip flights.

This kind of target audience is mostly wealthy, active and mobile people aged 20-45, mostly tourists and businessmen. This audience has a high purchasing power.

These days, most people are very busy, few people can afford to just read a magazine without the need for work. On the plane, all conditions are created for the passenger in order to study the printed, souvenir and promotional products offered to him. This is targeted advertising that allows you to influence a specific target audience for a long time - several hours, as opposed to 2-3 seconds that a viewer spends watching other types of advertising.
Practice shows that advertising on airplanes and airports is most effective for the following service areas and product groups:

1. Promotion of tourist routes, hotels, tour agencies, banks, plastic cards, car rental stores, catering and service enterprises, as well as holidays, business conferences - all those goods and services that passengers on a business trip or vacation need .

2. Promotion of any goods and services of mass demand in the medium and high price category, such as food, drinks, cosmetics, pharmaceuticals, cars, etc., is also effective, since all passengers sooner or later descend to the ground and become consumers of these services or products.

3. Promotion of b2b services and technologies, such as banking services, high tech, consulting, financial, legal, insurance, information, transport, manufacturing, etc., are effective, since air travel is often performed by businessmen employed in these areas.

Front seat headrests, stickers, hand luggage panels, air ticket envelopes, boarding passes, printed and souvenir products, laid out in the pockets of the front passenger seats. Among all types of advertising on board the aircraft, in-flight magazines should be highlighted. Russian passengers like to take something from the plane with them. The most popular items by number of takeaways are logbooks. Not inferior in terms of color and content to an ordinary glossy magazine, they are distributed free of charge on board aircraft. The amount of advertising in such magazines is not inferior to glossy publications. Since mostly people with average and above average incomes fly by planes, companies producing luxury products or services are also attracted as advertisers. To understand approximately how many people will see an advertisement placed in a flight magazine, you need to operate with numbers reflecting the number of flights and passengers of the airline. In addition, it must be taken into account that passenger traffic varies depending on the season. Peaks fall on the summer season and New Year holidays.

Regular flights have long been of interest to those advertisers who do not doubt their greater effectiveness. Only in Russia there are more than four hundred airlines, and most of them have regular flights in their schedule. Placement of advertising campaigns on such flights is easy to plan, for a year ahead it is known exactly how many flights and where the airline will make. This fact allows for successful advertising companies and carry out any, even the most daring advertising projects.
However, there is another equally effective method of promoting goods and services to the market - this is charter flights.

A charter flight is an additional flight to existing regular flights, when the regular program of the carrier's airline cannot cope with the number of people who want to fly (for example, to overloaded destinations in the summer - during the holiday season, or in winter - the Christmas holidays), the number of flights is supplemented by charter flights.

Today 90% passenger traffic- These are charter flights, which are very popular with wholesale buyers (tour operators).

A highly specialized audience of charter flights (for example, tourists, business transportation to conferences, business forums, etc.) allows you to more effectively influence this segment of the audience.

For many years now, in-flight magazines have been leaders in terms of the growth rate of attracted advertising. Onboard media, i.e. newspapers and magazines owned by airlines - a relatively recent phenomenon, which, however, is now a completely independent source extra income airlines. Today we will try to figure out what exactly is the secret of their success, and what we, the “earthly” media, should learn from them.

Let's understand the concepts. In-flight newspapers and magazines are one type of corporate media for customers. At the same time, this is almost the only type of corporate media in which it is also possible to attract advertising, and even on an ongoing basis. Most often, these are still magazines, because airlines are usually interested in a beautiful, not very annoying text format for the passenger, most of which are accompanied by beautiful and inspiring illustrations. Therefore, the format of a glossy lifestyle magazine (of which travel is an integral part) is ideal for in-flight magazines. The purpose of these magazines is to entertain the passenger during the flight, once again talking about the innovations and innovations of the airline.

Over the past few years, the growth rate of in-flight advertising has been impressive, especially against the background of a decline in advertising revenues in most print media. So, for example, from 2011 to 2012. In-flight media advertising revenue in Russia increased by 30%. More during this period, only the central press, writing about tourism and travel, grew its income (47%).

Now most of the world's self-respecting airlines have their own in-flight media. So, for example, from Russian companies not only Aeroflot, S7 and Transaero have their own magazines, but also regional Ural Airlines, Kuban Airlines, Yakutia, Utair and many others. Some airlines have gone further and started producing different media for different target audiences - women, business class passengers, and even children. So, for example, Air France has in its media arsenal Air France Magazine and the women's magazine MADAME (published in English and French), Aeroflot has Aeroflot magazine, the women's magazine Aeroflot Style and a magazine for "selected" passengers — Aeroflot Premium.

In general, from the point of view of attracting advertisers, dividing the audience into segments is a very correct decision: it is easier to sell ads to a publication with a large audience, which is also divided into segments, and besides, you can subscribe the advertiser to a super-profitable package offer for advertising in several MASS MEDIA. By the way, this lesson number 1 - if you have several media outlets aimed at different audience segments in your arsenal, then it will be easier for you to find an advertiser . Well, segment the audience - this is useful for any publication, as long as the segmentation is not too narrow.

Logbooks have two main secrets to their success. The first is distribution. The second is a quality audience.

Let's take a look at the first aspect. Airlines are not greedy and are ready to show their magazine to anyone who is somehow interested in them. Magazines are carefully placed by flight attendants in the pockets of the seats, and passengers who have not thought through their leisure time during the flight, as a rule, take it and read it, because there is nowhere to put time anyway. Airlines often distribute their magazines also in sales offices, post it completely free of charge on their websites and in the AppStore, which, of course, increases the number of potential readers.

From here, lesson number 2: if you distribute for free, lie in wait for the audience where, out of boredom, they will pick up your media and read it carefully, slowly.

And, immediately lesson number 3 - do not be greedy to show your media to a wide variety of audiences, through a variety of media.

Utair Magazine

Another secret to the success of inflight magazines among advertisers is a quality audience. On this moment in our country, people with a certain level of income, and, at the same time, with a variety of interests, most often fly on airplanes. It is hard to imagine one media that all people on board the aircraft would read (watch or listen to) equally often on the ground. It is possible that some passengers do not have the habit of reading certain media at all. Therefore, the in-flight magazine is a unique opportunity for an advertiser to catch the eye of a solvent audience, while not being placed in luxury media on the ground.

UAM Magazine, Ural Airlines

In-flight magazines, like most corporate customer media, do not talk about their company on every page - in which case it will remind advertising booklet and a person will quickly get tired of reading it. Through the in-flight magazine, it is important to convey the values ​​and lifestyle that an airplane flight can offer a person. These are travel, freedom, impressions, comfort, and many other related things. It will be easier to lure the advertiser to such values.

Lesson #5: Communicate the values ​​of your publication and your brand to the reader, flatter his vanity. These ideas should be not only beautiful, but also successfully implemented in advertising opportunities.

In-flight magazines, although they have a glossy format, ads often take the form of texts there - for example, stories about some hotels - passed through the prism of personal opinion and emotions. A picture, even a very beautiful one, a person will scroll through and forget, but he will surely remember the text. From here, lesson number 6, which is probably useful to many advertisers and brand managers : sincere, not very long and personalized story - better than dear Nice picture for a turn.