Ideas for decorating a store for the new year. What you should pay attention to

Bright, colorful and everyone's favorite holiday New Year does not come to us immediately beautiful. Joy, fireworks of emotions, amazing impressions are also not born by themselves - all this is created by you and me, people. Enchanted, we write letters to Santa Claus, select a festive scenario, cook and set the table as if the Queen of England herself will come to dinner.

But, the main thing is outfits: first we think over our New Year's costume, then, of course, we do not forget to create an appropriate atmosphere in the room for the occasion. It can be not only an apartment, but also shops, pavilions and other establishments where holidays people gather.

Shops in the New Year

Trade turnover in Winter holidays increases many times over. But for this to happen, you have to try hard: each owner should decorate the store for the New Year. A person loves beautiful wrappers very much, and only then he understands what is inside, therefore, only beauty can attract a buyer to his windows and counters.

If the room allows, be sure to decorate the green Christmas tree, without it, the New Year is not so festive and beautiful. Your Christmas tree can also stand at the entrance to the store. By the way, about the entrance - it just needs to be decorated. Appearance the premises should resemble the plot of a fairy tale, which will attract all passers-by with its beauty and mystery. Decorations for the store can be very different. So, let's begin.

railing

The railing can be wrapped with tinsel, but always soft, so that neither a child nor an adult gets hurt. It should also be noted that if the winding of the horizontal railing is tight, someone will be ashamed to wrinkle it and will not hold on. Therefore, it is imperative to do this at a distance of one or two hands. Vertical bars are more often exploited by children, the same safety measures are observed here.

Door

Today it is fashionable to hang Christmas wreaths above the entrance to the door, as in the West. But, it is best if the wreath hangs at eye level, and only tinsel is placed above the entrance. You can either buy such a decoration or make it yourself. There are many ways to do this.

Christmas showcases

The inside of street shop windows is a whole culture, which even has its own name "New Year's shop windows". To decorate them, you must follow a few rules:

• Always highlight jewelry.
• Do not use cotton wool, it gets dirty quickly.
• Use a mirrored corridor that enlarges the space, making the latter also incredibly beautiful and mysterious. To do this, mirrors are installed opposite the glass at a slight angle on both sides and in the center. In front of them, you can lay out shiny balls, stars, shiny fabric that will replace your favorite tinsel. The tinsel in the shop windows is somewhat cheap.
• Use all the space: decorate both the bottom and top base, and even the center. To do this, you can use a fishing line, clinging to it, at any distance you need, decorations. So that one fishing line or thread serves to support something, on different levels knots are tied on it. You should take a double thread, tie a knot, retreat the distance you need, tie a second knot, and so on. Toys or decorations are attached with paper clips, hooks that cling to the gap between the knots. From afar, the impression of objects hanging in the air is created.
• Use beads of different sizes and lengths. This decor can be arranged both vertically and horizontally. Moreover, in the first case, it advantageously lengthens the space. And if this is combined with a mirrored corridor, it will turn out nothing more than a sorceress's room or a mysterious cave.
• It is necessary to lay out the most profitable product on the windows, but it must be repeated in the store, not every buyer is eager to get something from the window.
• Always offer elegant packaging for your goods in the windows. This is a very effective move before the New Year festivities, because people are looking not only for a great gift, but also for beautiful packaging.
• You can start decorating New Year's windows from the very beginning of December. One must always remember that the neighbor-businessman never sleeps.
• Use colors according to the calendar theme. IN Christmas showcases should be white, red, blue, gold and silver.
• Showcases should be decorated in a compositional way: it can be a picture, figures, repeating plots, any other ideas. But, there should be no chaos.
• On New Year's Eve, people love to immerse themselves in childhood, remind them of this: toys in retro and Soviet style will come in handy.
• Decorate stores according to the age audience. If you are working for adults, they are unlikely to like a children's theme that overshadows the eyes with sparkles. Accordingly, children will be bored when looking at concise, serious shop windows.
• Arrange items according to their size: larger ones back, smaller ones forward.

Decorate the store from the inside

If your trading establishment sells only things and it consists of many glass pavilions, it will not be difficult to decorate it. You can use not only paint for decoration, but also tinsel glass balls. Just hang them in an inaccessible, safe place for children and customers.

When selling, products of current search should come to the fore: gifts, outfits, etc. If you have a lot of mannequins, dress them up in a New Year's way: put silvery shiny fabrics on their heads and necks. And, of course, do not forget about the product that should be sold: it should be visible, so you need to be careful with jewelry.

To sell to one buyer not one, but several products at once, organize compositions. For example, on the same mannequin, everything should be in harmony with a blouse, and a skirt, and a neckerchief, and jewelry and a handbag. The buyer must see the image as a whole, then he will want to follow this example and buy everything at once.

If your room is very small, you should not decorate it with huge balls, Christmas trees and snowmen, otherwise buyers will have nowhere to turn around for large areas, on the contrary, voluminous toys are chosen that will be visible from afar.

Food stores

When decorating the internal counters where the products are stored, again do not forget about safety. There is no place for tinsel, glass decoration, or any other small items. If a customer purchases products from the counters, all this may end up in his stomach.

Even reverse side shop windows should not be decorated with tinsel or rain. Buyers will be touched, all this will soar and fly in the air, again falling on the products. It is best to use the decoretto technique, pictures can be purchased, or you can do it yourself. Often they use streamers with drawings and congratulatory words. There is also an economical option for decorating shop windows: with the help of ordinary gouache, professional artists paint glass. Draw Santa Claus, Snow Maiden and other characters. It's not that expensive, but it looks very nice!

The smell of the new year

In any space, the holiday atmosphere is also created with the help of aromas. In the New Year - it should be only needles and tangerines. Use pine and citrus flavors. The smell will be incredibly festive, and customers will not want to leave your premises.

Safety

When decorating any stores, the main thing is to observe safety precautions. Be sure to make sure that no decorations interfere with the passage to the fire hose and fire extinguisher. Steps both from the side of the street and inside the store should not be slippery, cluttered. Never hang glass balls and toys over the heads of customers, and do not block the aisles with snowmen or Christmas trees. And in no case do not block the passage to the emergency and regular exits. In general, litter the space as little as possible, it is better to invite a specialist who can decorate stores for the New Year, tell you how to arrange the goods in a profitable and pleasing way for the eyes. After all, you want to run away from overloaded and cluttered trading establishments.

If you use illumination, it must be new, hundred times tested and very safe. In general, first of all, the installation of illumination must be coordinated with the fire department of the shopping center.

New Year's store design is a whole science on which financial well-being depends. That is why try to approach it a little more seriously than everyone is used to.

How to get salespeople to work hard, not just idle work time? This question worries most store managers. Find out what motivation is based on retailers and what methods exist.

Motivation: tangible or intangible?

Staff motivation is divided into two types: material and non-material. Some managers believe that employees are best motivated by money, others prefer methods of non-material or moral motivation. Undoubtedly, ceteris paribus, the seller will choose a job with a higher salary. However, in order to combat staff turnover, which in retail the phenomenon is quite common, the employer needs to take into account the non-material motives of a person. Such motives can be: the need for self-affirmation and respect, the performance of work that one likes and fascinates in itself, the opportunity to feel independent, responsible, the desire to prove oneself and grow in career ladder and others.

Material motivation of sellers: methods

In retail, the most common motivational payment system is the division wages salary and percentage of sales. In this case, the salary is no more than 30-50% of all payments. It is best if the rest of the salary is made up of a percentage of general and personal sales. This will increase the overall level of sales, since employees will be interested in the work of partners and will be able to do not only personal selling, but also other responsibilities: receiving and re-evaluating the goods, placing them in the hall, etc.

How to create the right system of motivation for sellers? Here are some helpful tips:

1. Create a sales plan to guide your salespeople. The plan can be developed both for the entire shift for a day/month/year, and for an individual employee for a selected period.
2. Enter the bonus system. Bonuses can be fixed - the seller is paid a certain amount when a certain percentage of the plan is fulfilled (for example, when the plan is fulfilled by 70% - 5,000 rubles, by 80% - 6,000 rubles) or progressive - the more revenue, the greater the percentage of it the seller receives (2 % of the proceeds of 300,000 rubles, 3% of 500,000 rubles).
3. A higher percentage can be paid from the sale of stale goods. You can also arrange a kind of competition - to reward the seller or the shift that sells more illiquid assets.
4. Assign bonuses for the good performance of work duties - laying out windows, maintaining order in the store, etc.

In order to really effectively motivate salespeople, use a combination of tangible and intangible motivation.

Non-material motivation: money is not the main thing

There are many ways to motivate salespeople to perform better without a pay rise. Some may be motivated by additional paid time off, while others will be more diligent in their duties because of the opportunity to work with a more flexible schedule. Show care - provide employees with free meals and discounts on goods that are sold in your store. It will also have a positive effect on their working mood.

You can increase the motivation of employees with the help of a public positive assessment of their achievements - create a board of honor, praise verbally in front of other employees, present diplomas and certificates. best seller months”, etc. Holding joint tea parties and corporate parties will help to unite the team and make the atmosphere more friendly.

Finally

We looked at the types and methods of motivating sellers that you can apply in your store. Let's recap the main points:

• Make sure you have a sales plan.
• Develop a fixed salary, which will be no more than 30-50% of the salary.
• Decide what methods of material and moral motivation are best applied in your store.
• The results by which sellers are judged must be objective and understandable.
• Use both methods of material motivation and non-material incentives, which are no less important.

The opportunity to earn and receive praise from management are the main components of motivation, thanks to which the sellers will work better, and, therefore, will be able to increase sales in your store.

If you have your own proven methods of motivating salespeople, share them in the comments.

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Publication date: 01.12.2016

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