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What does it take to open a pub. How to open a pub from scratch - in detail

Organize your own business and start working for yourself, dreams of almost every person. Many aspiring entrepreneurs are wondering where to find a profitable business idea, how to make money quickly and how to achieve a stable income.

It is no secret that the entertainment business is profitable and does not lose popularity even in times of crisis. Therefore, in today's article, I want to propose for consideration the idea of opening a beer bar from scratch. We will talk about how much it costs to open such an institution, what is its profitability and payback period?

Where to start opening a beer bar?

To begin with, it is necessary to define the concept. A beer bar is a themed entertainment venue for lovers of a fresh intoxicating drink. In this cafe, visitors can taste different types of beer and have fun in the company of like-minded people. As a rule, sports competitions (football, basketball, hockey, etc.) are broadcast in such establishments.

Institution format

Before you start implementing the idea, you should decide on the concept of the institution.

Stationary beer bar

Such an institution is somewhat reminiscent of which, we discussed in detail in a previous article. This place, as a rule, has a separate entrance, but can also be located on the territory of a supermarket or shopping center. Usually, such an establishment offers customers a wide range of drinks (various types of beer), comfortable accommodation and good service. Everyone can enjoy their favorite intoxicating drink.

Mobile beer tent

As a rule, such establishments can be seen in the warm season on the busy streets of the city. Summer tents come in different sizes, there are also very large ones that can accommodate about 100 people at a time. Such establishments are good because they are located on the street, this attracts more customers, because people have the opportunity to buy a drink and drink it on the spot at a table or take it with them.

Decide for yourself which format of the institution to choose, while taking into account your financial capabilities. Naturally, opening a themed beer bar will cost you more than opening a summer tent.

Business registration

The beer business, like any other type of activity, is subject to registration with the legal authorities. Therefore, in order not to have problems with the sanitary and fire service in the future, follow all the rules and requirements for opening a beer bar from scratch.

To begin with, you should decide on the form of activity. Alternatively, you can choose to register as an LLC or sole proprietorship.

Beer license

Beer is a low-alcohol drink that is currently not subject to licensing. Thus, the process of opening a beer bar is much simpler than, where a license for the sale of alcoholic beverages is already required.

Required package of documents:

Certificate confirming the state registration of the enterprise (LLC or individual entrepreneur);
Lease agreement for the premises on the territory of which the beer bar will be located;
Permits from Rospotrebnadzor and the Sanitary and Epidemiological Service. It is worth noting that the premises, equipment and cooking process must meet current standards. Also, all employees of the institution must have medical books on passing a medical examination;
Permission from the fire service on the compliance of the premises with all fire safety standards;
Menu agreed with Rospotrebnadzor;
Production control program for a point selling beer;
Garbage collection agreement, dry cleaning agreement, etc.;
Internal documentation.

Only if you have all the documents, you can start work on opening your outlet. Do not forget that specialized authorities, such as the sanitary-epidemiological and fire service, monitor compliance with these rules.

Choosing the location of the beer bar

As noted above, for starters, it is worth deciding on the format of the institution. It is important to understand what you want to open: a themed bar or a summer cafe.

The location of the beer bar is of great importance, attendance and, accordingly, profit depend on it. Therefore, do not neglect such an important point.

Where is the best place to open a summer cafe?

A mobile beer tent is best placed in the central part of the city, in the most passable and crowded places. Therefore, look for a place near the station, in the city center or even in a densely populated residential area. It is important that there are no competitors nearby, otherwise the attendance of the institution will be many times worse.

Beer pub. It is desirable to open a thematic institution in shopping centers or supermarkets. You can, of course, rent a separate room, but this is a more expensive business, in addition, you will have to invest solid money in advertising. And in the case of placing a beer bar on the territory of a large shopping center, you will get customers in a short time with virtually no advertising and PR. It will be quite enough only a bright sign and an originally designed interior.

Restaurant interior

A beer bar is a universal institution that is visited by different people, from businessmen to students. They are united by their passion for high-quality beer, thematic interior and the possibility of having fun. Therefore, the interior should correspond and have, express the whole essence of the institution.

Furniture. Minimalism and simplicity are welcomed. Expensive soft sofas will look out of place in a beer bar, instead of them it is better to put strong wooden chairs or benches and the same massive tables.

Dishes. No need to serve dishes in porcelain plates and crystal glasses. In a beer bar, it is appropriate to use massive beer glasses and strong utensils that do not break.

Range

Gone are the days when beer bars offered their customers exclusively bottled drinks. In order to stand out from the general mass of similar establishments, you should carefully draw up an assortment. It is very important that the menu contains quality sorts of live beer on tap.

Therefore, you will either have to conclude contracts for the supply of drinks, or where quality products will be produced. What is more profitable, decide for yourself. At the initial stage, you can only sell beer, but in the future, if possible, it is still desirable to open your own brewery, thereby reducing the cost of the drink, but at the same time maintaining its quality.

Beer snacks. In the beer bar, you can offer your customers both standard snacks: sandwiches, chips, nuts, croutons, dried fish, as well as hot dishes that go well with beer, such as pizza.

Choosing staff

A beer bar is a place where not everyone can work. There is no face control in such establishments, the contingent is different, so any situation is possible. Hire stress-resistant people with experience.

To work in a beer bar, you will need the same employees:

Administrator;
Accountant;
Bartender - 2 people, to work in shifts;
Cook;
Waiters - at least 4 people;
Cleaning woman;
Security guard.

Be sure to hire a good security guard who will ensure order in the institution, otherwise you may incur quite serious losses, because customers are different and no one is immune from non-standard situations.

The beer bar business plan includes the following expenses:

Registration of documents. At this stage, you can save money and independently collect and issue all permits for activities, or leave this case to an experienced lawyer, who, of course, will have to pay;
Rental and renovation of premises. The rental price will depend on the condition and area of the premises, as well as on its location;
Purchase of equipment (furniture, refrigerators, bar counter, shop windows, kitchen utensils, cash registers, etc.);
Purchase of products. A beer bar is a themed establishment, so it should have a wide range of different beers and snacks to go with it. You can set up your own production or enter into contracts for the supply of drinks with local breweries.
Staff salaries. It depends on the region and prices for the provision of similar services;
Monthly payment of utility bills and taxes;

High-quality beer is a popular drink that is loved not only by the male half of humanity, but also by the female. The beneficial properties of a foamy drink have long been proven, it contains vitamins valuable for the human body, the main thing is to know the measure in use.

Many entrepreneurs were not afraid to delve into the intricacies of opening a draft beer store from scratch, and now they are reaping the fruits of their hard work in the form of a constant and fairly high profit.

Before investing in this business, one should ask the question, how to open a draft beer shop from scratch in order to meet the needs of customers and make money from it?

Proper organization of any business ensures success. You need to take care of the documents and the nuances of registration of the enterprise. Starting a business does not require huge investments. If everything is done correctly, the investment in the business will quickly pay off.

Draft beer sales are seasonal. Some entrepreneurs close stores during the cold season, as they consider the sale of draft beer at this time unprofitable.

Before opening an enterprise, you should delve into the intricacies of the legislative framework. The sale of alcoholic beverages has nuances; non-compliance with the rules and laws will cause large fines and the closure of the enterprise.

Under the new laws, it is possible to sell a draft foamy drink not only to organizations, but also to individual entrepreneurs. The latter are subject to more stringent requirements regarding the opening of a draft beer outlet from scratch. Implementation of the above enterprise:

Register as an LLC or Sole Proprietor.
Draw up contracts for the purchase or lease of premises.
Conclude a contract for the purchase of a cash register.
Representatives of the administration must give permission for trading activities.
Obtain permissions from regulatory organizations.
Issue health books to all employees of the enterprise.

Financial difficulties

The price of opening a draft beer store from scratch is high, but a competent approach will make it possible to recoup all costs in a short time. What to do if there is not enough money to implement the idea? There are several options for solving the problem.

Almost every entrepreneur who plans to create a business from scratch relies on a bank loan. You can take on financial obligations if you are confident in the success of the enterprise.

There is support from the state to help young entrepreneurs get on their feet. It is important to comply with all the conditions of the labor exchange and then you will be paid a one-time financial assistance.

To receive money for development, you need to be in the status of the unemployed. Provide the commission with your business plan, after the approval of which, you will be given money to develop the business.

The best option is to find companions. Finding a person who would invest part of their own money in an enterprise is not so easy. A friend, acquaintance or relative can act as an investor.

Store location

Sales directly depend on the chosen location of the store. Pay attention to densely populated areas that provide a constant flow of customers.

It is good if the beer store is located near the market, shopping and entertainment centers and other crowded places. The area of the store should be from 50 square meters, where you can install a bar, bottling equipment, a customer service area and a toilet.

Successful entrepreneurs care about the comfort of visitors. An attractive showcase plays an important role; the place for a bar should be accessible to potential customers.

A good design for a bar has an ergonomic design, the price of equipment is quite high. It is more profitable to buy equipment in bulk, then the prices will be much lower.

Supervisory authorities put forward requirements regarding the arrangement of the internal premises. SES pays attention to the storage of food and drinks.

Special equipment, according to the standards of the fire service, requires proper operation. According to the rules of the law, it is forbidden to sell alcoholic beverages near educational and children's institutions.

Delivery and storage of products

After renting or buying premises, you should spend time searching for suppliers, selecting an assortment and improving the sales system. It is important to find reliable wholesale beer suppliers, which will allow you to manage purchases and vary delivery times.

Cooperation with wholesalers has one significant drawback compared to factory manufacturers. This is a higher cost.

Some entrepreneurs advise beginners to rent the necessary equipment to avoid possible risks. Others argue that it is better to immediately purchase all the equipment that will help optimize the process as soon as possible, taking into account the wishes of visitors.

In a large store, about 20 varieties of beer are installed. A wide range ensures an increased pace of supply optimization. Bottling equipment must be of high quality and reliable. A couple of spare lines on the bar will help to avoid problems in the future.

Delivery optimization is important for an entrepreneur, because beer needs to be sold in a few days, maximum 3 days. If the drink is not sold within the time limit, it will lose its flavor. Margins are 50 or 100%, it all depends on the quality and type of drink.

Retail store equipment

Opening a draft beer store from scratch involves the purchase or rental of the following equipment. The entrepreneur should purchase:

bar rack,
showcase refrigerator,
defoamers,
kegs,
coolers,
gas pressure regulator,
carbon dioxide bottles
several refrigerators for the utility room.

You need to pay attention to additional equipment that will make the store more attractive to visitors.

An entrepreneur cannot do without: a music center, a TV, an air conditioner, disposable tableware, napkins, a calculator. It is worth buying: bags, napkins, plastic bottles and others. There are several ways to solve the problem with the equipment.

First way. It is possible to conclude an agreement with one supplier of draft beer. As a result of cooperation, the entrepreneur will be provided not only with advertising materials, but also with the necessary equipment.
Second way. You can rent equipment, in which case the lessors undertake to provide services for its maintenance.
Third way. Purchase of equipment. This method is suitable only for those entrepreneurs who have a significant amount. This method has an advantage if the entrepreneur is planning a long-term use. You can also rent everything you need with the option to buy it in the future.

The budget should immediately include the cost of preventive maintenance and cleaning of equipment. It requires skillful and careful handling.

A little about the range

You can increase the number of potential customers if you classify the drink. Varieties can be: economy class, medium, medium plus, and premium. In each class, several types of drink should be presented, ideally 3 or 4 brands.

Six months later, you need to analyze the popularity of a particular brand of beer. After that, adjust the assortment.

One of the most consumed drinks in our country is beer, so a great solution would be to open a beer point. Because of this, most start-up entrepreneurs who have at least some start-up capital turn their attention to this particular product. And still, even to start such a business, everything should be considered and carefully planned. First of all, you should carefully study the business plan for selling a range of beer, and only then proceed with its implementation. The business plan on our website covers all aspects of doing business for the sale of beer products.

This business plan covers several types of running a beer business.. This is the opening of a beer point of sale for draft beer; retail beer trade through a stall or a small shop.

Overview section.

This business plan proposes the opening of a nearby beer point for the sale of beer on tap.

It is assumed that the main contingent for the purchase of such a product will be individuals, so the most optimal option for the legal form will be an individual entrepreneur.

Beer is the most consumed drink at any time of the year. Almost any beer outlet quickly reaches a stable income, even though there is a lot of competition in this market segment. Therefore, the project is highly successful.

Description of the enterprise.

With a round-the-clock operation for the sale of beer products for bottling. This is the most optimal mode of operation for walking distance points.

Description of services.

It is proposed to sell live beer for drinking at the counters, which are installed directly on the territory of the point, as well as for private individuals to take draft beer with them.

Market analysis.

In this section of the business plan, you need to analyze the market for beer outlets in a particular area where you want to open a outlet. Indicate all the advantages and disadvantages of competitors and try not to allow the identified disadvantages in your business.

Production plan.

The first step in the implementation of their plans for the sale of beer will be the process of finding and selecting premises suitable for doing business. Most often, a beer point that sells beer on tap is chosen from the following types of premises: a small room on the basement or first floor of a building with a separate entrance; renting space in a supermarket or a large grocery store; independent organization of a beer stall. Immediately, we note that the organization of a stall would be the best option, since this type will require the lowest organizational costs.

And yet we will consider all three options.

1) Premises on the basement or first floor with a separate entrance. Pros. The room is separate from others; You can trade beer in any weather. Minuses. Rents tend to be high; The cost of the premises is also high.
2) Rented premises in another store. Pros. The flow of people is large; rent is not high. Minuses. The store sells bottled beer, that is, it is a competitor; most of these stores already have similar points.
3) Own beer stall. Pros. The cost of the stall is low; There are no monthly rental payments. Minuses. In bad, rainy weather, it will not be possible to trade beer on tap for consumption next to the counters.

From all of the above, it can be seen that the last option is the most economical option, so we will focus on it. The simplest solution for purchasing such a kiosk would be to buy a ready-made kiosk (on wheels). But you can still build a kiosk yourself if this option is cheaper.

The next step in the implementation of your idea is the execution of the necessary documents. To organize the work of a beer stall, as a rule, the following package of documents is required:

Permission of the territorial authority to install a stall

SES conclusion

Conclusion of state supervision

Another small detail, from educational institutions, the beer point should be located no closer than 100 meters.

The next important step is recruitment. The following qualities are necessary for a beer seller - conscientiousness, adequacy, cleanliness. Also, the seller must have a medical book drawn up in accordance with all the rules. Otherwise, you will always have financial problems.

So, the point is ready to receive its first visitors. But for the best result, it is better to conduct a small advertising campaign. It is not worth making a big investment in it. It will be quite enough to make an enticing beautiful sign that can be seen from afar; put up an advertising stand at the entrance. And if the beer is always fresh and tasty, then the necessary advertising will be done by people's rumors.

Also, together with the sale of beer, you can engage in the sale of related products such as chips, nuts, various fish products. You can also sell kvass.

Financial plan.

Here we will consider the financial side of the business plan for opening a beer outlet.

What will be the costs:

Renting a room, or your own stall from 100 * 000 rubles

Salary of staff (two sellers - in shifts) 360 * 000 rubles per year

Costs for the purchase of goods 50 * 000 rubles

The total is: 510 * 000 rubles

Income from the sale of beer 120 * 000 rubles per month

Income from the sale of other goods 40 * 000 rubles per month

Total: 1*920*000 rubles per year

From these small financial calculations, it can be seen that the beer stall will pay off in 3-4 months. Therefore, this type of small business can be considered highly profitable and risk-free.

We hope that with the help of our draft beer sales business plan will help you without much hassle.

The idea came to mind how to open a draft beer store? The article provides tips and approximate calculations for the implementation of this idea.

♦ Starting investment in business: 310,000 rubles
♦ Payback period for a draft beer store: 18 months
♦ Business profitability: 45%

For many, the sale of drinks on tap is associated with a beach holiday and cheapness.

Because such a thought how to open a draft beer shop, comes to the mind of few entrepreneurs.

But in vain, because the love of compatriots for beer is only growing. Demand for such services too. The business, contrary to stereotypes, is developing and is ready to bring a stable income to the owner.

Every year there are more consumers of draft drinks. According to statistics, since 2004 the business has grown by 55%.

It is quite obvious that entrepreneurial activity, with a market growth rate of 10-20% per year, has begun to attract entrepreneurs.

More than 10 tons of beer can “pass” through one point in a month. At the same time, the culture of drinking the drink is changing for the better.

How to Open a Draft Beer Store: Planning

To try your hand at this field by opening a store selling draft drinks (beer) from scratch, you need to delve into the topic in detail and move towards the implementation of the idea in stages.

Documentation for opening a draft beer store

Many entrepreneurs believe that preparing the necessary documentation for the store and obtaining permits is the most difficult thing in any kind of business.

Perhaps it is.

However, in this case, everything is not as scary as it seems.

The list of documents is standard and only slightly modified, starting from the specifics of the activity.

So, you need to issue:

If the draft beer store is located on the street, it is necessary to coordinate the activity from the local authorities.
If he is in a shopping center, permission is required from them to sell alcoholic beverages to customers.
You need to sign an agreement with the landlord, specifying the terms and conditions in detail.
For employees of a draft beer store, it is mandatory to have valid health books with the necessary seals. They are also involved in labor agreements.
Permission to operate is needed from such authorities: SES, fire safety, Gospotrebnadzor.

In addition to the requirements that apply to the premises of a draft beer store, an entrepreneur must have IP documents and officially register a cash register.

Premises for a draft beer shop

How many shops, thinking of selling drinks on tap, went bust because of the wrong location!

You need to look for a place for a draft beer store in places near which a large number of people pass.

These can be markets, shopping centers, metro stations and other similar points.

One of the most ideal options is to be based in some large store or supermarket.
But here's what, and it will be almost impossible to get consent for such activities from them.
After all, most of them already have their own places for the sale of live beer and they do not need extra competitors.
Also, it will not be possible to organize a business near sports or educational institutions.
But here the barrier is put by the laws already adopted by the state against alcohol, including beer.
The location of a store selling draft beer will also be affected by its format.
People turn to the traditional outlet to buy beer to go. This does not require a large working area, therefore, the business pays off faster and does not need a large initial investment.
Another option that has a circle of "fans" is the organization of a bar-shop. It is larger in area, customers come not only to buy beer, but also to taste it in a comfortable environment.
The organization of the store will require a solid investment of funds and effort. The popularity and, therefore, the level of payback of the institution depends on how comfortable customers feel.
To select a location, you need to study the area in which you will locate a point for the sale of live beer.
Unlike many types of entrepreneurial activities, this business is more likely to be placed in sleeping areas, and not in the central ones.
It is unlikely that during the lunch break, customers from the nearest business center will line up at the store in order to buy a liter or two of fresh beer for the office.
But in the sleeping areas there is a high density of residents, while there are fewer such direct competitors as pubs, cafes, restaurants.
You should not choose to place the basement.
The nineties are long gone, and you hardly want to become the owner of a pub in which local drunks will be on duty.
Although the main difficulty is not in this, but in the requirements of fire safety. To obtain permission from them to operate, the room must have two exits.
It is perhaps unnecessary to comment on why you should not try to start a business without obtaining the necessary permits.
Even if opening a store selling draft beer is a fresh start in the world of entrepreneurial activity, you yourself must understand the importance of complying with the laws.

Draft beer store advertising campaign

Historical fact:
Several centuries ago, Czech brewers, who did not know the instruments for determining the quality of the main national drink, determined the suitability of beer in one simple way. The brewer knocked over a bucket of fresh beer on an oak bench, and the "jury" in leather pants sat on it. If in half an hour the trousers of the appraisers were glued to the bench and they could only get up together, it means that the beer was a success and can be allowed for sale.

If you want the draft beer store to prosper and develop, you need to spend money on good, high-quality advertising.

At the same time, it is important not how much money you will invest, but what they will be spent on.

the most important thing to start with is the design and manufacture of a bright, noticeable sign for the store;
if the point is located far from crowded places, make sure there are signs that will lead them to the store without any problems;
also in places with a large concentration of passers-by, you can distribute advertising flyers (it works especially well if the bearer of the leaflet receives some bonuses);
but in the media, the business of selling alcoholic beverages is prohibited by law; but no one bothers to advertise a store selling draft beer on the Internet.

Only they will be able to turn random customers into permanent ones and make people tell each other about you.

Quality can be ensured thanks to a full range of high-quality equipment, properly selected personnel, and the purchase of the best raw materials.

More details about what is needed to comply with all these points will be discussed below.

Draft beer shop staff

The staff of a draft beer store will depend on its size, format, and work schedule.

Therefore, only the initiator of the project will be able to answer the question of how many employees will be needed.

Typically, a business requires hiring two bartenders. This is enough to organize the shift work of a small store and make it possible to implement a bar-shop.

To control the work, install a video surveillance camera or several (some may be fake).

Sometimes come with a personal check, but do not overdo it.

If employees feel strong pressure from you, the quality of work will drop. After all, in this business, as in any other, team members are the face of the enterprise.

If they are satisfied with the level of salary and working conditions, they will serve customers at the proper level. This means that customers will leave satisfied and come back to you again, telling their friends about the services.

Bartenders should be looked for with experience, but initiative beginners with a high level of learning are also suitable, who can be brought up to date from scratch.

Because the business does not require the services of an accountant and cleaning on a permanent basis, they can be ordered "on the side" in the relevant organizations.

It is very important to convey to store employees the importance of complying with laws.

The most important is the ban on the sale of alcohol to persons under the age of 18. If the client looks young, the bartender is required to ask for identification.

It is better to listen to the murmur of an offended client than to sell beer to a teenager.

In addition to the consequences in the form of possible fines, such an act carries a great moral burden. No profit is worth the healthy and full development of youth.

As for adults, sellers must strictly comply with the law on the sale of alcoholic products in stores after 23:00.

True, the initiator of the project should also think about it: why make the work mode night, if beer is the main source of income for the outlet?

How to open a draft beer store: financial section

There are too many factors that affect the cost of organizing a point of sale selling beer on tap to give an exact figure.

Someone voices the amount of 150,000 rubles, while others invest 800-900,000.

Such a large difference arises from differences in the location of stores, the size and purpose of establishments, and the share of participation in the process of the entrepreneur himself.

How much does it cost to open a draft beer shop?

In order for you to be able to make a conclusion about the cost yourself, it is easier to list the basic costs that this business requires:

Costs of opening a draft beer store

Experienced entrepreneurs and experts shared tips on how to open a draft beer store and bring it to the payback point.

Take note of them.

It's better to learn from the mistakes of others than from your own.

To increase the number of shop customers, locate a beer outlet near hostels or public recreation areas.
The location on the outskirts of the city also has a positive effect on the number of visitors.
But in this case, revenue will peak in summer, and in winter it may fall to a critical minimum.
Remember that sometimes it is better to refuse service to a client who has obviously drunk too much and will not receive a hundred or two rubles.
How to pour him more, and then become a witness or, in the worst case, a participant in an emergency.
Set store employees not a fixed rate, but a percentage of sales.
This will give them more motivation to work.
Suppliers of equipment for this specific job should provide training in its use to staff at the draft beer store.
Make sure your shop equipment is properly cared for and preventive maintenance done at least once a month.
It is better to prevent trouble than to suddenly find yourself without working equipment and, accordingly, revenue.
Experienced business owners advise starting activities in the spring.
Then during the summer, which is the peak of payback, you have the opportunity to recoup the costs of the store and break even by the time sales fall.

where a novice entrepreneur talks and shares his experience,

as he opened his draft beer shop.

He did it and you can too!

Summing up, it is worth noting that a business that sells alcoholic and food products in any case turns out to be profitable. After all, the demand for these goods has always been and is, and the figures are growing every year.

Therefore, if you are ready to face all the risks and have the necessary amount of the initial budget, it is worth trying your hand at this field and opening a store.

In addition to the start-up capital, you will need to create an organization plan for draft beer store openings.

It will include the following stages: obtaining the necessary permits, execution of related documentation, search for premises and recruitment of personnel.

All these steps require commitment and constant control from the entrepreneur.

But if you take into account the tips given in the article, the draft beer business can become your own gold mine.

Good luck in your endeavors!

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Do you like beer and dream of your own business for a long time? The idea of pursuing a business that you like can be successful, even if you start it from scratch.

To your attention step-by-step instructions for opening a draft beer store.

Beer trading is a profitable business. At least that's what the statistics say.

Monthly earnings from one medium-sized point in the summer period is approximately 300 thousand rubles.

A well-organized, similar business functions perfectly even outside the “hot” season, bringing the owner almost the same income. Inspiring, isn't it?! True, in order to create a truly successful beer store, you have to work hard. First of all, with the design.

Consider how to open a beer store from scratch on your own and what it takes to open a beer store. Step-by-step instructions from the owners of such a business, taking into account administrative and organizational nuances, as well as the secrets of successful sales, are at your service.

Where to begin

Whether you are going to open a large or small store depends on the desire, budget and demand in the region.

Difficulties are not to be feared. They arise during the implementation of any business.

By competently planning everything and predicting possible "deviations from the course", it will be possible to avoid unnecessary waste of time and money. Having decided to open a beer store, make sure that the business plan is correctly drawn up.

The complexity of managing a store, along with the risks, increases in proportion to the scale of the business.

What documents are needed to open a beer store? In order for the profit from the activities of your store to flow like a “beer” river, you should initially:

register an activity (not an individual entrepreneur);
to become registered in off-budget funds;
obtain permission to trade in beer;
build relationships with the sanitation station / firefighters;
legalize the cash register.

Then you should act according to the previously developed business plan. It describes in detail the scope, principles, methods of implementation and promotion of activities. Be sure to conduct a market analysis, determining:

key competitors;
target audience;
the approximate number of customers that you can attract at first;
acceptable work schedule.

If you have experience or at least an understanding of the aspects of entrepreneurial activity, you can try to write a business plan on your own, based on the materials of the article, or based on a similar document with calculations from the Internet. Otherwise, it makes sense to order the development of a detailed individual “instruction” for your activity from professionals.

We comply with the law

The legislation of the Russian Federation prohibits the sale of alcoholic products in the following places:

educational institutions;
medical institutions;
markets;
transport stops;
stations;
non-stationary trade facilities;
stalls and kiosks.

At the same time, beer can be sold in the time interval - 8-23. And only for organizations! The advantage is the ability to switch to a simplified taxation system, therefore, save on paying taxes on the property of the enterprise, profit, value added. For such trade, the code is used - 52.25.12 "Retail trade in beer".

To open a retail store, you must first decide on a product that you are interested in and that can make a profit. Children's clothing is a promising direction. : the main questions on the organization of the case.

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Institution format 2016

The format of the institution may be different:

sale of bottled / canned products;
sale of a draft drink;
50 / 50.

Naturally, the first option will require the least effort. However, the competition in this segment is much higher.

“Live” beer is sold by specialized stores in the amount of only 11% of the amount of the drink produced in the country, which cannot be said about bottled beer.

Almost every more or less large supermarket sells it.

At the same time, experienced entrepreneurs say that with the right approach, organizing a store selling beer on tap will not be too difficult. At the same time, the income from such activities is higher.

Point of sale of draft beer

The fact is that the retail sale of beer and draft products are two big differences, as the inhabitants of Odessa say. It's not just about different audiences, but mainly about the perception of the drink itself. Draft beer is made of higher quality, which is why it costs more.

Customers do not purchase such products spontaneously. They come to the relevant outlets on purpose - in order to taste the intoxicating drink, which differs in taste from standard bottled beers.

Take-away sales usually provide the bulk of sales. Therefore, appropriate conditions should be created for buyers so that they can conveniently deliver the purchased goods home.

At the same time, one should not forget about the comfortable atmosphere for the category of consumers who want to taste a glass of beer directly at the point of sale.

The room defines the audience

Let's figure out how to open a beer store on tap. Drawing up documents, in parallel, you can start looking for premises for a store. It doesn't matter where it is. The main thing is the inner atmosphere. Slowly drinking a glass of "live" beer is loved both in sleeping areas and in the center.

Be sure to consider the presence in the room:

repair;
communications;
security alarm;
infrastructure in the adjacent area;
safe;
equipment and furniture in the room.

The area of the room is calculated depending on the number of cranes that are planned to be placed.

For 12 pieces, 12 squares will be enough. Do not forget that there should be a utility room and an area where it is convenient to place a couple of small sofas with tables.

An ideal store with a comfortable customer area and staff space where you can easily sell at least 20 beers will take up 50 m 2 , of which the hall will be at least 20 m 2 .

For a store of the indicated area, 4-5 people will need to be hired.

Beer shop space

It will be enough for a couple of sellers so that they can work in shifts without days off, a cleaning lady, an accountant, a security guard (if necessary).

Basements are taboo. This is due to two nuances. The first is a negative attitude towards such a “neighborhood” of the residents of the house. The second is the requirement of firefighters to have an emergency exit, which is simply not available in half of the basements.

Beer shop equipment

If you are new to the business, it is wise to take the easy route and work with one supplier for the first time. Distributor interested in brand promotion:

provide their equipment;
help with installation
teach how to properly operate the installed units;
provide promotional materials.

When, having worked a season or two, you "fill your hand", it will be possible to sign agreements with several suppliers. Most of them offer equipment for rent.

Beer equipment requires monthly maintenance, during which it is cleaned and tested. Do not forget to include this item of expenditure in the budget, unless, of course, this obligation has been assumed by the supplier.

"Hop" in assortment

It is not economically feasible to sell less than 15 varieties in a store.

It is better to divide beer into 4 categories from "economy" to "premium". So you will attract customers of all segments and increase the throughput of the outlet without much effort.

Initially, it is better to make an assortment of classic light and dark beers, as well as the most popular ones.

It is worthwhile to conduct marketing research in advance (talk with suppliers, as well as the staff of similar stores, posing as a curious client). Gradually, having studied the demand and wishes of customers, introduce new varieties of products.

At the same time, it is important to observe the proportion in the ratio "price / quality". It is such a product that will have a stable demand, which means that it will bring a significant income to the store owner.

Try to focus on the "luxury" products. Of course you have to match. However, the image of a seller of high quality beer will play on you.

The trust of customers should not be lost in any case. Once having bought sour beer, the client will not return.

“Notoriety” on word of mouth will spread pretty quickly, and this will cast doubt on the success of such a “delicious” business.

In addition to beer, it makes sense to sell snacks, such as dried fish, chips, nuts. Permits (except for the quality certificate provided by the supplier) are not required for such products, which is very convenient. Practice shows that often a client does not go to another store for a similar product, even if the price for it is somewhat lower there.

Costs and income

How much does it cost to open a beer store? Consider how much money you need to invest to equip a small store (about 20 m 2) for selling draft beer. The costs will be:

monthly rent and utility bills - 100-150 thousand rubles;
equipment (if necessary to buy) - 250 thousand rubles;
repair and decoration - up to 150 thousand rubles;
advertising - about 100 thousand rubles;
staff salary - about 50 thousand rubles.

Naturally, there may be other unforeseen costs. However, with reasonable savings, definitely invest in the starting 450-600 thousand.

As for the margin, for imported products it ranges from 30%, for domestic products - at least 100%. For a liter of "live" beer, the buyer pays in the range from 60 to 250 rubles. average. That is, the sale of one keg can bring earnings of about 2 thousand rubles. If the place is chosen correctly, and advertising is carried out regularly, then the money spent for the season can be returned. A well-promoted point with "running" products can bring up to 1 million rubles.

The beer trade is a seasonal activity. Using a thoughtful advertising campaign (tasting days, discounts on certain days, etc.), you can make a good turnover even in winter.

If the season turned out to be successful, you can safely plan the organization of a new point. When the scale of the business reaches a new level, there will be a great opportunity to purchase beer directly from the manufacturer. And then, for sure, the beer river will rapidly rush to high incomes.

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