How to open a hairdressing salon from scratch: how much money and what documents are needed. How to open a barbershop How to open your own barbershop

Nowadays, people think that opening a barbershop is very difficult. Not at all, if you correctly approach the solution of this issue, then in the future you can get a fairly profitable business. Here we will look at the business plan for opening a hairdressing salon, what is needed for this and how much it costs to open it. So, this article will tell you how to open a hairdressing salon from scratch in 7 steps without any problems.

Business plan

As in any business, when organizing a hairdressing salon, you need to have an idea of ​​\u200b\u200bwhat we want to achieve in the end. For this purpose, you need to draw up a business plan for a hairdressing salon.

Review

In the economy class of the hairdresser, there are 6 seats, of which 3 women's chairs and 3 men's chairs. An individual entrepreneur is the optimal organizational and legal form for running a hairdressing business. This option is optimal for many reasons: but the main thing is that the consumers of these services will be individuals.

Since the demand for hairdressing services is always stable, the success of the project can be assessed as high.

Description of the enterprise

Service list

Suppose your barbershop will provide the following services:

• shaving;
• haircuts;
• coloring;
• model haircuts;
• creating hairstyles.

If there is a demand from visitors to your hairdressing salon for additional services, then in addition to the main services, additional ones can be provided. For example: the services of a manicurist and makeup artist.

Analysis of the market for these services

The characteristic of the market for hairdressing services of the settlement as a whole and separately of the area where the opening of a hairdressing establishment is supposed is given.

Documentation

According to the document "Rules for the certification of hairdressing services" dated November 16, 1999, you must have:

• certificate of master hairdresser;
• permission of the sanitary and epidemiological service;
• permission from the state fire department.

Production part

First of all, it is necessary to choose a room that will satisfy the sanitary and epidemiological standards: the required area should be 7 square meters per one working hairdressing chair. Hence, the minimum size of the proposed hairdressing salon for 6 seats will be 42 square meters.

After repair - we purchase equipment:

• universal shelves (2 pcs.);
• creams, varnishes, shampoos, etc. (based on 3 months of work);
• hairdressing chairs (6 pcs.);
• scissors, clippers, combs, hair dryers (12 pieces of each item);
• mirrors (6 pcs.);
• wardrobe (1 pc.);
• sinks-sinks (2-4 pcs.).

Next, we hire staff: which may be beginners, recent graduates or masters with their own clientele who are dissatisfied with the working conditions in other hairdressing salons. A total of 8 masters are needed, for which a floating work schedule for the hairdresser should be organized.

After that, you can open up and start attracting customers:

• posting announcements of entrances of nearby houses;
• distribution of leaflets indicating the price of services;
• in addition to your own sign, install pavement signs on neighboring streets.

Financial part

Here we look at how much it costs to open a barbershop.

Expenses

• accounting (80,000 rubles per year);
• premises (from 2,000,000 rubles);
• staff salary (0 p. - 40% of revenue);
• equipment (from 200,000 rubles);
• advertising (30,000 rubles).

Total: 2310000 r. to start the project.

The amount of start-up capital will be less if you rent a room.

Income

The provision of services plans to bring from 500 rubles. net profit per day from each master.

Total: from 90,000 rubles. net income per month.

With pessimistic forecasts, the payback of a hairdressing salon will be about two years. The payback forecast, which is based on an analysis of existing hairdressing salons, is from 7 to 14 months.

Instructions on how to open, where to start and what you need for this

Consider the question of how to open a barbershop in detail step by step. Here you will learn about where to start and what it takes to open a barbershop from scratch.

Location selection

In principle, it does not matter where your barbershop will be opened from scratch, in any case, you should not chase a lot of money, and any sleeping area of ​​your city can build it in the center of a large metropolis. Believe me, the profit will be much greater in a residential area

Format selection

After you build a hairdresser, you will need to draw up a list of services that you will provide to clients - this is a very important step. In order to do this, you need to clearly understand what a beauty salon and a personal hairdresser are. But if you have difficulties with the choice of basic services, then make them standard.

Settlement of bureaucratic formalities

To complete the third step, you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose a common system. After that, you will need to notify Rospotrebnadzor about the opening of a hairdresser. It will be quite difficult to collect documents, because any hairdresser has access to the human body, which entails a sanitary and epidemiological station. However, this is not all. To open a barbershop, you do not need to have a license, but a certificate must be mandatory. But there may be difficulties with the instances of the SES and with the GPN, most likely they will put forward additional conditions.

Budgeting

Costs… nothing in the field of opening establishments can do without them. It is necessary to take into account all the details and sensibly evaluate them. Usually the costs are high, they are spent on:

1. establishment advertising;
2. rent;
3. registration.

On average, about 200-300 thousand rubles come out, but do not despair, the barber shop will bring much more.

If you want to open not just a hairdresser, but a salon, then it would be better for you to download a business plan for a beauty salon with all the necessary calculations and taking into account the nuances of this business.

Purchase of equipment

If you are a novice businessman, then it is better to consult experienced professionals on this issue. They will help you choose the most suitable equipment for you. However, it is worth considering the interior, you must agree that it is always a pleasure to go into a hairdressing salon that matches well with equipment. This can be used to advertise profitably.

Hiring staff

After completing 5 points, the only thing left is to hire hairdressers. There are a huge number of ways to do this:

1. To lure a hairdresser from another hairdresser, making more favorable conditions for him.
2. You can advertise in various newspapers or on the Internet - this will bring a huge flow of workers.

We are engaged in promotion

And finally, the last seventh step. Promoting your barbershop is the simplest of all the above items. If the quality of the services provided by the institution is high, then literally in a month you will be developed to the maximum. Another of the points that should not be overlooked is a properly drawn up schedule. It should adapt to customers living in the area where the hairdresser is open. Therefore, it is necessary to clearly understand which hours will be profitable. and which are not. Also, one of the important points is the quality of the work of a hairdresser, this is what can leave an imprint on the business structure.

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Ways to register as an entrepreneur and taxation

To open a beauty salon as a business, you should choose a registration system as an entrepreneur. It can be an LLC or an individual entrepreneur. It is better and easier to start with an individual entrepreneurship, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In the salon where cosmetic and medical manipulations are carried out, taxes should be paid according to the simplified taxation system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After the repair of the premises, it is necessary to begin to draw up documents. The main paper is the technical passport of the premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

• Administration of the city or district;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also control the work of the institution.

In addition to the fact that the room for the salon should look modern and presentable inside, and outside there are also requirements from the SES, the fire department.

It would be good for a novice businessman to get acquainted with the full list of requirements from the SES, they are spelled out in San PiN 2.1.2631-10. For example, here are the most important excerpts from this document.

• can not be used for salons and hairdressing basements of houses;
• you can open such establishments in former residential apartments, but only after transferring them to a non-residential fund;
• the size of the room is not less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite - the presence of sewerage and water supply;
• ventilation systems should not be combined with the ventilation of residential apartments and public premises;
• wall decoration indoors should not be done with paper wallpaper;
• the illumination of each workplace should be at least 40 lux.
• entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

Equipment requirements are:

• mandatory availability of passports, certificates and certificates for all supplied consumables, equipment, tools;
• devices must be authorized by the Ministry of Health of Russia, otherwise their use is illegal;
• all technical equipment must have warranty service, contracts serve as evidence.

Linen (towels, peignoirs, aprons) should be in three sets. One in the wash, another in work and the third for a shift. You can conclude an agreement with the laundry, but recently it has become convenient to use disposable kits. You can order them from consumable suppliers. They are inexpensive and solve the problem with hygiene.

Experienced directors of hairdressing salons are advised to introduce a special uniform for staff. This will help to maintain a working mood and a corporate image that customers like.

For SES such documents should be prepared:

• magazines: sterilization of instruments, general cleaning, work of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• export agreement: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution for inspection.

It is necessary to submit papers and documents to the Pozhtekhnadzor for opening a beauty salon:

• personnel briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• an order to appoint an employee responsible for safety in case of fires;
• action plan for employees in case of fire at the facility;
• document - the conclusion of firefighters.

It is necessary to monitor the constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for the opening of a beauty salon from scratch.

In addition, it is necessary to draw up a visitor's corner, where there should be: a book of complaints, trade rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

How to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the institution. In other words, determine what services will be offered in the salon, their level and class, how many masters will be needed.

Marketing research will help answer these questions - sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future customers. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my acquaintances told how competitors often visited them in the salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after the opening of a beauty salon by my friend, the attendance of the neighboring salon fell sharply. As they say, everything is known in comparison!

If you neglect this information, then you can open a budget institution in an area where people are used to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option- salons that provide inexpensive services for manicure, hairdressing, and some cosmetic procedures. They differ in inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The level of staff qualification is low.
• Business Class - These are well-furnished rooms. Services are presented in a wide range, but their prices are higher than in the previous version. The professionals are highly qualified. Cosmetics of famous brands. Equipment and furniture are in the middle price category.
• VIP-class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Cosmetics only elite class. A lot of services, as a rule, at a high price, are performed by masters of the highest qualification.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, the prices in such salons will be higher.VIP– salons, as a rule, of the closed type. They differ in an individual approach to each client.

It is better for a beginner in the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has an eminent master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs first open a budget option for a salon in one city. Then, gradually, if things go uphill, several business-class salons are opened in neighboring cities. Masters gain experience and in parallel study constantly at courses. A businessman has money to buy expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Now it is fashionable to call your beauty salon "beauty studio" or "beauty boutique".

Requirements for the location of the beauty salon

Successful entrepreneurs in the hairdressing and salon business claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. It is necessary to pay attention to the popularity of this place, that is, its passability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the side of the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, then it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and fix it in writing.

The cost of renting in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to consider some points:

• The number of people coming to the mall;
• The average price of a product in boutiques, and how it compares with the average bill of a future salon; for example, if a hairdressing salon has an economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is inappropriate.
• The client flow in the shopping center is not the clients of the salon, so advertising and other tricks will still be needed to attract people.

Beauty salons of an average level are best placed in a residential area of ​​​​the city. For the center, the opening of an institution with an expanded range of services and a higher average check is suitable.

Beauty salon equipment

The choice of equipment depends entirely on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• chair swivel for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon has manicure services, then you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require the purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for procedures.

To save on the purchase of equipment, it is better to place an order via the Internet.

Consumables for a beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors - 3 varieties;
• clipper;
• hair brushes - 3 pcs.;
• thinning scissors - 2 varieties;
• dangerous razor - 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Do not forget about all consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for staff in a beauty salon

There are no special requirements for the education of employees when it comes to non-licensed personal services of the salon - cosmetic and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). It's all at the discretion of the owner. Is he interested in the masters having qualifications and diplomas, or is he recruiting staff at his own peril and risk, and then following his work.

As for the cosmetologist, the requirements are very strict. Only a dermatovenereologist with a specialization in Therapeutic Cosmetology can be accepted for the position. It can do:

• hardware tattoo;
• deep and medium peelings with the use of chemical compounds;
• anti-aging procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a degree in Nursing in Cosmetology. You must have the appropriate certificate in hand. Performs the following procedures:

• superficial and chemical peels;
• sparing hardware cosmetic procedures;
• medical makeup.

All employees of the beauty salon must be provided with medical books. They should be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

There is a clause in the Regulation on Licensing Medical Activities, according to which salons providing medical services must have a head with a higher medical degree. education.

In addition to the masters in the beauty salon, the following employees are needed:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then the seller, for the sale of hair, skin, and nail care products.

To reduce staff turnover, it is necessary to stipulate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for masters to improve their skills;
• make sure that new masters have clients;
• send experienced employees to master classes.

There should be a cost item for training masters. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to meet all the needs of customers.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total cost of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hairdresser to calculate the approximate costs.

• repair- from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, clippers, armchairs, cabinets, etc. - up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, dyeing, shampoos) napkins, towels - all with a margin of 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners - from 30 thousand rubles;
• salary for employees(depending on revenue) - 40-60 thousand rubles;
• accountant services, the introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs pay off quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the masters perform - styling, painting, perming. These services are more expensive from 500 rubles. If the institution is popular, then it is visited by 20 customers per day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month - from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a conventional salon. But the price of the service will be higher by the same amount. Payback periods will be the same, if not faster.

In order not to work at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the institution should be 60 percent of the total number of visitors.
• If the sale of cosmetics is carried out, then it should bring 20% ​​of the profit.
• To calculate the salary for the master, a scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the work of the salon, the salary is charged regardless of the workload of the staff. Otherwise, it will be difficult to keep the masters.
• Administrator as a bonus - 1% of the total profit of the salon.
• When the production rate of one master falls, you should check if he is working for himself, and if he has a conflict with the administrator.
• We must be prepared for the fact that in the first months you will have to work at a loss - expenses will be greater than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them inconspicuously. To prevent such actions, strict adherence to the norms of expenses per client is necessary. It is useful to keep a daily account of consumables.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has sufficiently studied the marketing plan, knows how to interest the client, and paid sufficient attention to effective advertising. In this case, the flow of customers will provide a good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

Here are 2 articles to help you with this:

How to attract the first customers to the beauty salon

1. Advertising booklets– should be beautifully and colorfully decorated. It is better to spread them to nearby houses in mailboxes. Clients who live nearby are the most important, because they become permanent.
2. Signage on the outside of the building should be located so that the name of the salon can be seen from a long distance.
3. Electronic directory 4 Geo and 2 Gis. You can add your beauty salon to these systems for free, and they will definitely bring new customers.
4. Advertising on local TV. It is better to advertise some event, for example, a share in the salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and creativity are important. Service should be carried out according to the principle - the client is always right, so that a person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the stage of opening the salon

To comprehend all the intricacies of opening a beauty salon, you need experience, and where to get it if a businessman is a beginner. And during the opening phase, he encounters a number of snags. Next, we will present the most common problems and methods, suggestions for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of devices and other equipment. A businessman will definitely not have problems when checking.

Search for masters in a beauty salon

To begin with, you need two specialists who will be able to carry out the full range of services of the institution. In special schools, you can recruit young masters who are easily trained in a particular style. After the salon gains a client base, and all systems work stably, you can expand the number of seats and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon, you need permission from the Territorial Property Management, SES, fire inspection. How to quickly open your own beauty salon from scratch, if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with state institutions and the collection of documents for them.

A bad idea about how much money it takes to open a beauty salon

Often an entrepreneur does not know what real amount he will need and gets into an unpleasant situation when there is a shortage of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon franchise

Opening a franchise salon or franchising in another way is an opportunity to acquire the right to bear the name of a promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• sometimes advertising costs are also borne by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• the owner of the salon has virtually no voting rights.

Another thing is when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - a lot of competition due to the lack of brand promotion.

9 typical mistakes newbies make when opening a salon

What does it take to make a beauty salon profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large beautiful salon with sophisticated equipment.

But there are no masters, no other clients. What could be the problem?

Mistake 1: No promotion for opening day

The entrepreneur opened a salon and hired craftsmen, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, it is necessary to pay great attention to advertising even at the stage of repairing the premises. Make sure that there are customers by the opening day. How to do it? Mass advertising campaign , What does it take to open a beauty salon?

• Firstly, create a website, place on it all the services of the institution, great offers, benefits of treatment, a description of the qualifications of the masters, tell us about the cosmetics you use.
• Second, create a big banner at the entrance. It indicates the opening date, promotions, phone number. Flyers are sent out with attractive open house service offers that are hard to refuse. Already by the opening day, you can get a good customer base.

Mistake 2: Outdated service delivery practices

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Customers are more willing to go to a salon with innovations to get the best modern services.

Mistake 3: Ineffective advertising

Many entrepreneurs do not understand how to properly create an advertisement. For example, the leaflet contains a small percentage of the discount and many conditions to get it, including registration on the site, filling out a questionnaire, and receiving a coupon. The second case is when the discount percentage is large enough and the promotion period is extended for several months. The client begins to suspect that the salon is not all right - poor equipment, unprofessional craftsmen, and so on. Proper effective advertising is a whole science that needs to be given great attention, it is better to hire professionals in this field.

Mistake 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• courtesy with regular and potential customers;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with the arrival of clients to the salon, advertising is established, the masters work professionally, then the administrator’s work should be checked. To do this, just ask your friends to call the salon and listen to how the conversation is being conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All the rules should be written there: how to behave, how to dress, how to talk with customers. It is necessary for the whole team to draw up these rules. For everyone to make suggestions.

Mistake 6: Lack of measurement of salon activity

Key performance indicators are the value of the average check, the number of potential customers, how many people come per day and for what services, what days they are, the conversion of primary secondary customers. In case of any problems, you can always analyze this information and find the right solution.

Mistake 7: There is no personnel selection system

It is important to write job advertisements correctly. Even if the salon does not have a need for masters, suitable questionnaires must still be postponed. There are times when the master leaves unexpectedly and you need to quickly find a replacement so as not to lose clients.

Mistake 8: Wrong pyramid of values

There are no other opinions - the main masters in the beauty salon. It is they who work and provide money for the entire salon. Second is the clients. Often there are salons where the masters do not have the right to vote, the management team dominates all the staff. It must be remembered that the work of masters is creativity, and it depends on the mood and freedom. It is difficult to create when a person is constantly under pressure. Clients feel this and stop going to this salon.

Mistake 9: Lack of salon position and individual approach to the client

In order to make the client feel most comfortable, client managers are hired. These people not only keep an appointment, but also tell in detail about the services, conduct tours of the salon. Offering drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his job. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start working in other salons, to understand the beauty business thoroughly and find your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

A guide to opening an economy class hairdresser, where to start, the required equipment, indicating the cost of the 1st workplace, the necessary staff and much more.

 

A hairdressing salon as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and the collection of a large amount of permits, and is quite profitable.

How to start opening a barbershop?

First of all, it is necessary to determine the scale and format of the future enterprise:

• small establishment economy class providing low-cost hairdressing services to the population. Such establishments are designed for 1-2 working chairs and are usually located in residential areas of cities.
• Salon, where the range of services provided is much wider, as well as cosmetic procedures and nail services. They work in a higher price category.
• Elite, which is distinguished by a high level of service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing visits to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hairdressing salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions, they may not be in demand at all.

According to experienced specialists, it is the creation of an economy class hairdressing salon that is the most viable business project and the most reliable object for investment.

Define the concept

A business project begins with setting a goal, which is to open an economy class establishment for 2-3 places, providing the following services:

• haircuts - simple, model;
• creation of styling and hairstyles;
• implementation of hair care procedures;
• hair coloring;
• hair curling;
• shaving.

At the beginning of the activity, such a basic range of services will be enough. Gradually, as it develops, it can be significantly expanded.

Registering a business

In the general case, when opening a hairdresser, you can register it as an individual entrepreneur or as a legal entity in the form of a limited liability company.

For a number of reasons, the most optimal variant of the legal form in this case is an individual entrepreneur. Why?

• First, potential consumers of services are individuals.
• Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of an LLC is significantly higher.
• Thirdly, the registration of an LLC is impossible without a minimum authorized capital, the preparation of constituent documents, the presence of the necessary attributes - a legal address, a current account, a round seal, etc.
• And, finally, the IP has a fairly easy accounting and not high taxes.

In the event that several people decided to combine their efforts and finances to open a hairdressing salon, then the most suitable form would be an LLC.

As for OKVED codes, the following will suit you:

• 93.02 - “Provision of services by hairdressers and beauty salons” - this group includes: washing hair, cutting and trimming, styling, touching up and coloring, straightening and curling hair, trimming beards, shaving, cosmetic facial massage, make-up, pedicure, manicure, etc. .
• 52.33 - “Retail sale of cosmetics and perfumery products” and 52.13 - “Other retail sale in non-specialized stores”, if the hairdresser plans to sell cosmetic products, skin and hair care products.
• 85.14 - “Other health protection activities” and 93.04 - “Physical and recreational activities” - are suitable for business expansion and include activities to improve the physical condition of a person and ensure comfort (tanning salons, baths, saunas, weight loss and weight loss procedures , massage rooms, etc.)

Features of taxation

It is worth noting the changes in tax legislation that entered into force on January 1, 2013 and related to the provision of hairdressing services to the population by individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, STS, and also switch to the PSN patent system (letter of the Ministry of Finance of Russia dated 01.25.13 No. 03-11-11 / 31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the estimated annual income is more than 900,000 rubles per year, it is more expedient to purchase a patent, the cost of which is calculated by the formula: Estimated annual income from a hairdresser * 6%.

Thus, for Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Law of the City of Moscow of October 31, 2012 N 53 “On the Patent Taxation System”).

It should be noted that the PSN can be used exclusively by individual entrepreneurs, while the average number of employees in the tax period should not exceed 15 people.

Required Permissions

A hairdressing license is not required to operate. However, you will need a sanitary and epidemiological conclusion for public utilities.

• According to the current legislation (Decree of the Government of the Russian Federation of July 16, 2009 N 584), before the start of hairdressing activities, it is necessary to submit a notice of the start of entrepreneurial activity to Rospotrebnadzor.
• Equipment, premises, conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
• The premises of the barbershop must comply with all established standards of fire supervision.
• Hairdressers must have medical books.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided, their compliance with all norms and standards.

Requirements for a barbershop

The choice of the location of the institution must be approached very thoroughly, because it directly depends on how much income the hairdresser brings. The best place to open an economy class establishment is sleeping areas. When choosing a room, you should pay attention to the availability of utility and electrical networks, to its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hairdresser. - an area comparable to the size of a one-room apartment. However, it should be borne in mind that it is impossible to place a hairdressing salon in residential apartments, with the exception of cases when they are transferred to non-residential stock.

When creating a technological project, it is worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, in conclusion, they draw up a design project.

As a rule, the selected premises will have to be renovated. At the same time, you should carefully approach the choice of a construction company and pay close attention to the clauses of the contract for the implementation of repair work.

Required equipment

Equipment for a small hairdressing salon does not require very much, but do not forget - it must be of high quality. You should choose professional equipment designed for salons: household equipment will fail, because it is not designed for significant loads.

For work you will need:

• Equipment and appliances: hair dryers, dryers, clippers, chairs with a hydraulic mechanism (according to the number of jobs), one sink equipped with a chair.
• Tools: combs, scissors, clips, curlers, razors.
• Interior items and furniture: cabinets, bedside tables, mirrors, a sofa, a coffee table, armchairs or several chairs for the waiting area, a hanger, a table for a computer.
• Textile products - towels, capes, napkins, uniforms or overalls.
• Cosmetics and consumables.
• Computer.

Specialized companies providing services of a complete set of salons can help you choose hairdressing equipment. In addition, there are quite a few online stores where you can independently choose everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out the suppliers of equipment for beauty salons and hairdressing salons.

How much does the organization of one workplace cost?

Let's calculate the cost of a hairdresser's workplace using the example of a popular equipment supplier Image Inventor LLC:

	Name	Qty.	Price
	Sink "LENA" Frame: metal. Overall dimensions (LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. Lifting mechanism: pneumatic. Base: five-arm chrome.	1	5700 rub.
	Dressing table "Sapphire" Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add related hairdressing products to this list, such as bowls, brushes, gloves, curlers, clips, brushes, rubber bands, etc., it turns out that the minimum cost of equipment for one hairdressing place is about 40,000 rubles.

Consumables (paints, shampoos, balms, etc.) are bought, as a rule, for 3 months of use. These costs are estimated at about 20,000 rubles.

In total, investments of about 60,000 rubles are required for the equipment of one workplace.

Personnel Requirements

For an economy class hairdresser you will need:

1. administrator,
2. 3-4 masters working on a floating schedule,
3. accountant (part-time or outsourced).

There is no universal way to find a good master. You can prefer young professionals or opt for more experienced ones, while it should be borne in mind that the latter will most likely cost more. You can search for employees by ads, via the Internet and by recommendations. Of course, a good choice of specialists is an important component in deciding how to attract clients.

The salary of a master hairdresser is usually set at the rate of 20-40% of the proceeds. It is necessary to formalize labor relations with employees and remember that all employees in the hairdresser must have health books.

It is also worth considering the following feature of the business: regular customers, as a rule, want to be served by a certain master, therefore, in the event of a specialist being fired, the salon is likely to lose its customers as well.

Franchise on the subject:"The strands are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

Video

• Salon summary
• room
• Permits
• Equipment
• Staff
• Advertising
• We make a count
• Our advice

Today we will talk about how much it costs to open a hairdressing salon, or rather, what expenses you should prepare for and what is the payback period for such a business idea. We want to clarify right away that in this article we are considering a business plan for a hairdressing salon with 2019 calculations for 4 chairs: 2 seats for men and 2 for women. Such a number of jobs will be quite sufficient if the amount of your investment is small and all you count on is an economy class cabin. So, step by step we will consider all possible costs, after which we will summarize the earnings.

Salon summary

Before you create an economy class hairdressing business plan, you need to completely decide for yourself what the salon will be like by making a brief description of the enterprise.

So, in our calculation example, there is a hairdressing salon with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for customers. From the services at the opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be enough. In the future, with the development of business, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

room

Having decided on the number of seats, you can easily calculate the required area of ​​\u200b\u200bthe room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 places will require 28 m 2. We add a waiting room (hall), a bathroom and an area for working personnel, we get approximately 40-45 m 2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdresser.

Depending on the initial capital, you can either rent the premises or buy the whole property. As for renting, it will significantly reduce the initial costs. The only point is to conclude an agreement for at least 5 years, because. You will invest in interior trim.

On average, the rental of non-residential premises in a residential area of ​​​​the city in 2019 will amount to 20 thousand rubles, the purchase - about 2 million (for Russia). It is clear that the calculations of this hairdressing business plan can be called average, because. in the village and in the center of Moscow, the costs will be very different.

It should also be noted that the cost of repair and decoration of the premises. If you try, you can find good specialists who will repair the interior for 100,000 rubles, excluding materials.

Permits

Having picked up the premises, you can proceed to the execution of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 printing and 1000 current account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to individual entrepreneurs, you will need permits from the SES, state fire supervision, and, of course, a certificate of a hairdresser if you decide to participate in the business on your own. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project must also be included in the ready-made business plan of an economy class hairdresser. As a rule, the cost of all the listed documents is, taking into account the independent opening of an individual entrepreneur, no more than 10,000 rubles.

Equipment

We turn to the calculation of the following costs in the business plan - for the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 armchairs with a sink for the women's room.
3. 4 hairdresser's workplaces (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes with the expectation of the first 3 months of work.

May be of interest: How to open your own photo studio from scratch?

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the room of working staff, as well as a bathroom. In total, the cost of equipment in the business plan for opening a hairdresser will be:

Name	The cost of 1 pc. in thousand rubles	Number of pcs.	Total cost in thousand rubles
Hydraulic chairs	8	2	16
Armchairs with a sink	16	2
Workplace of a hairdresser	10	4	40
Wardrobe	5	1	5
Benches in the waiting room		2
TV	15	1
office equipment	25	1	25
trimmers	2,5	8	20
Hair dryers		4
curling iron	2	3
Combs, scissors, razors
Shampoos, creams, varnishes
Total:

In total, the cost of equipment when calculating a finished business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working personnel. Please note that the cost of all items in the calculations was taken for 2019 and at the same time is not the lowest, so the price tag of the plan can still be slightly reduced if you find cheaper, but at the same time high-quality products.

Staff

The next thing you have to spend money on when opening an economy class hairdressing salon is the salary for the masters, administrator and accounting department. As for the masters, it is most profitable to work on a percentage of profit system. A payout of 20 to 40% will be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment by several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs, you will need to hire 6 people with a floating work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you yourself can meet clients and book them for certain services. It is recommended to hire accounting outsourcing. For such services, you will pay approximately 80 thousand rubles a year, but for that all paperwork will be handled by a qualified worker.

Advertising

Well, the last thing to include in an already existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. With an increase in the number of “own” clients, the salon’s advertising will be distributed precisely thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have the initial capital from which you can allocate money for more visible and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, the cost of advertising campaigns is usually about 50 thousand rubles, which we will take for our example.

Do not forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group in social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a count

So, we have considered all the possible costs of opening a hairdressing salon, now let's summarize, and see in the tables of consumption and payback how profitable such a thing is. female business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Salary for craftsmen 6 people. (including accounting) 10

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of a hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last, most interesting question for our readers - what is the benefit of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average check, especially for a woman, is 500. For calculations, let's take a check of 350 rubles. With the right location of the hairdressing salon in the first months, there will be at least 900 visitors per month. In the future, the growth should be at least 50%, namely 1300-1500 customers. The total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income - at least 95,000 rubles per month. The payback period of such a project will be 5-6 months (the average indicator ranges from 6 to 14 months).

In this article, we will tell you how to open a barbershop from scratch, take a step-by-step look at the initial actions of an entrepreneur, help you cope with obtaining all permits and the choice of equipment, and also calculate how much money is needed for this.

Opening a barbershop: a sequence of actions

The work of a hairdresser is always in demand, because people want to look beautiful, and hair needs constant care. At the same time, even such simple procedures as cutting, styling, curling or coloring require the help of a master.

Opening your own salon is considered a simple and profitable business: with low start-up costs, there is a constant demand for services.

So, what do you need to open a barbershop:

1. Decide on the format and price category of the enterprise.
2. Make a business plan.
3. Register an individual entrepreneur or company.
4. Pick up and prepare the room.
5. Obtain permits and other necessary documents.
6. Select, buy and install equipment.
7. Hire and train staff (accounting is possible)
8. Make an advertisement.
9. Get to work.

The procedure is not strict, some work can be done in parallel, but each item should be done as carefully as possible. Let's look at the individual steps in detail.

Types and types of hairdressers

Hair care enterprises can be divided into three classes according to the cost of services:

• economy class hairdressing salons;
• salons of the middle price category;
• elite salons of a premium class.

Economy class salons offer a basic set of functions at low prices: haircut, styling, etc. Often clients come to get their hair cut with their whole families, so budget hairdressers are sometimes called family hairdressers.

The extended set includes additional hair manipulations, such as coloring, extensions, lamination, curling, etc. Sometimes non-hairstyle procedures are also offered: make-up, manicure, etc. Specialized enterprises, on the contrary, limit the range of services or clientele, but rely on higher quality.

Elite salons are aimed at rich people, for whom not only the final result is important, but also the quality of the procedures and related services. Highly qualified craftsmen work in premium-class halls, materials of well-known brands are used, the maximum possible range of services is offered, and an individual approach to clients is provided.

Requirements for hair salons

The location of the enterprise greatly affects the number of customers, so many seek to find a building as close as possible to the city center or in popular places with a lot of people. This is not without meaning, but one must take into account how much the rent in such places costs, the cost of opening a hairdressing salon from scratch in this case will increase significantly. For an economy class hairdresser, any sleeping area is perfect. Also a good option would be to open a salon in a shopping and entertainment center.

It is best to choose a room located on the ground floor of a residential building, with a separate entrance. One workplace, including a hair washing area, requires an area of ​​at least 8 m2. If there is a common sink for the workplace, 5–6 m2 is enough.

Indoors, it is necessary to equip a waiting area for customers, as well as allocate a small area for staff. In total, for a barber shop that provides basic services at two or three workplaces, an area of ​​​​40 m2 is enough.

Also, think in advance about the availability and placement of administrative staff and the need for bathroom equipment. Do not forget about the need for water supply and sewerage, proper lighting, and ventilation. The room must comply with fire safety requirements and sanitary standards prescribed in SanPiN 2.1.2.2631-10.

Registration of hairdressers

Before starting work, it is necessary to register an individual entrepreneur or create an LLC, decide on the form of taxation, and make a bank account. You should also purchase a cash register and register it with the Federal Tax Service. The preparation of accounting and tax reports can be outsourced.

After settling the formalities with the tax, you can notify Rospotrebnadzor about the opening of a new enterprise, having previously collected a package of necessary papers.

What documents are needed to open a barbershop

Rospotrebnadzor will ask you to write an application, present a passport, a certificate of registration of an individual entrepreneur or an extract from the Unified State Register of Legal Entities, a lease agreement and documents for a cash register. You do not need a license for this type of work, but the conclusion of the SES and the permission of the fire supervision are required.

According to the Decree of the State Standard of the Russian Federation of June 24, 2002 No. 46, the mandatory certification of hairdressers has been canceled, but it is still desirable that the masters have certificates. They can be obtained on a voluntary basis after completing a three-month course. Also, hairdressers must have medical books.

In the process of further work, the set of papers will grow: contracts for waste disposal, for disinfection, for sharpening tools, for dry cleaning, safety magazines, for accounting for disinfectants, and accounting documentation. However, it is better to entrust accounting issues to professionals, for example, use the service.

What equipment is needed for a hairdresser

Equipment, equipment, tools, consumables - their list may vary depending on the format of the enterprise. We will try to highlight the main thing in order to make it possible to calculate the initial and monthly costs.

Stationary equipment and tools

To work as a hairdresser, at least:

• adjustable chair;
• dressing table with mirror;
• hair washer;
• storage system (shelving, shelves, drawers);
• tool (clipper, scissors, combs, sprayers, hair dryer, etc.);
• related equipment (cups, clips, brushes, curlers, etc.);
• overalls.

Consumables

Consumables include:

• perfumery (shampoo, balm, lotion);
• hair dye;
• disposable items (gloves, napkins, foil);
• disinfectant.

Additional equipment

Additional equipment of the working space is aimed at creating a pleasant and relaxing atmosphere for customers. At a minimum, these are chairs for those waiting. If possible - TV, coffee machine, aquarium and the like. In the absence of free finances, they are limited to a selection of magazines.

Staff

Much depends on the skill and qualification of the hairdresser. Clients are ready to come to a good master from afar. Satisfied with the result, they bring their relatives and friends. Therefore, it is important that customers like both the process and the result.

Even for a small hall, it is desirable to have at least two masters on staff. In addition, someone has to do administrative work, bookkeeping, and clean up. Most often, at first, the owner takes on administrative functions, and the cleaning lady is hired on a part-time basis and part-time. As for accounting issues, if you have the necessary knowledge, the owner can deal with them on his own, or use.

Advertising and promotion

In order for new people to enter the salon, it must be clearly visible. That is, we need a bright and understandable sign on the building itself and, possibly, additional posters and signs in other places. You can also attract new customers through the media.

How much does it cost to open an economy class barbershop?

We deliberately omitted the stage of drawing up a business plan and moved the cost calculation to the very end of the article. We offer you a calculation for a small economy class hall with an area of ​​40 m2 with 2 jobs in a residential area of ​​a million-plus city. Details such as a list of equipment, tools and consumables are not given.

One-time costs, rub.
Business registration	5000-10000
Repair and interior decoration	80000-100000
Getting permissions	10000-15000
Equipment	80000-100000
Tools and inventory	20000-30000
Furniture and accessories	50000-60000
Initial investment in advertising	80000-100000
Total start-up costs:	325000-415000
Monthly expenses, rub.
Rent	40000-50000
Salary including deductions	90000-120000
Consumables	6000-7000
Room maintenance	5000-6000
Third-party services (tool sharpening, dry cleaning, accounting, etc.)	9000-12000
taxes	10000-20000
Advertising	10000-15000
Total monthly costs:	170000-230000