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What should be considered in the business plan of an advertising agency? Effective promotion of an advertising agency Business plan for an advertising company.

This business plan involves the opening of an advertising agency in Moscow. The advertising agency plans to provide the following services: conducting advertising campaigns, creating a brand of a product or service, manufacturing a wide variety of advertising media and equipment, organizing press conferences, presentations and other events aimed at promoting the product of the customer company.

The decision to open the company was a marketing study, during which an insufficient number of advertising agencies were identified that meet the growing demand of the population for quality services in the field of advertising and promotion of goods and services.

The purpose of this project is to show what real advertising should be and how to provide the client with high-quality advertising.

How much money do you need to open an advertising agency

To launch the project, it will be necessary to raise 300,000 rubles. The source of financing is a commercial bank where our company's current account is located.

To accommodate the company, a room was rented in a passable place, very convenient for customers to visit. The organizational and legal form of the future agency is a limited liability company. The estimated number of newly opened jobs is 9 people. Among them: a director, an executive director, an accountant, a psychologist, an artist-designer, two managers, a driver and a courier.

Service promotion

Promotion of the company's services and its advertising is planned to be carried out, first of all, by sending facsimile and electronic messages to large companies - potential clients. It is also planned to publish information about the activities of the agency and the list of services it provides in specialized printed publications, such as Moskou Business Guide. As the profitability of the organization grows, it is planned to participate in large-scale advertising exhibitions.

How much can you earn on the services of an advertising agency

The estimated monthly income of the agency is 170,000 rubles, monthly expenses - 112,000 rubles. The net profit at the input of preliminary calculations is 58,000 rubles. The break-even point is 4.5 services. That is, it is enough for a company to carry out 4.5 promotions per month in order to cover all fixed costs and make a profit.

General business organization plan

In addition, you need to choose a taxation system, carefully study all available ways to increase business profitability and develop a plan to attract new customers.

Paperwork and purchase of equipment

In addition to documents confirming the registration of an LLC with the tax office, the Pension Fund, Rosstat, as well as social and medical insurance funds, for the legal activity of an advertising agency, the following is required:

employment contracts with personnel;
certificates of compliance with fire safety and sanitary standards;
premises lease agreement;
contracts with clients, etc.

A positive aspect of the creation of an advertising agency is the fact that for the organization of this area of commercial activity it is not necessary to issue special permits and licenses. Be sure to pay attention to the change in activity codes in the all-Russian classifier (this applies to all sectors of the Russian economy). Today, in reports or official papers, you need to indicate OKVED 73.11 (activities of advertising agencies). The quality and quantity of agency services directly depends on the equipment used to create advertising products. Of particular importance is not only standard office equipment or Internet speed, but also:

software;
devices for creating professional printing products;
video demonstration equipment;
audio equipment.

Tax regime

For an advertising agency, the optimal taxation regime (according to the main criteria: preparation of reports, economic burden on the company's activities) is the simplified tax system. Working on this system, you can pay 15% of the difference between gross income and expenses (when there are documents confirming expenditure transactions) or transfer 6% of revenue to the budget.

*Attention! The business plan may contain somewhat outdated data, as the market is constantly changing, prices are rising (inflation), etc.

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General description of the service

Pros and cons of business ideas

pros

High demand. Any company, no matter what type of service or product it offers, needs advertising.
Regular customers. Despite the high competition, creativity and quality will help build a loyal customer base.
High yield. With a well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
Minimum investment.

Flaws

High competition. This minus smoothly follows from the advantage of high demand. The higher the demand, the more offers - this is the law of the market. Therefore, in order to adequately enter the market with this idea and successfully implement it, you will need to put in enough effort, conduct a good marketing campaign and study the competitive environment, identifying weaknesses.

Despite the huge competition in the advertising services market, it should be noted that there is a strong demand. As demand grows, so does the volume of services that companies need. Assessing the entire scope of this market, seasonality should be noted, but it does not fully affect the business.

Creativity is an important criterion

Among other services and goods, this industry is one of the most promising today. With proper planning and development of the company, it is possible to reach a profitability of 15-20% in a short time and get a good profit.

The advantage of this type of business lies in the ever-growing demand for services. As long as new companies exist on the market and new companies appear, the demand for advertising services will only grow. Companies are interested in asserting their market positions, bypassing competitors and promoting goods. That is why they seek professional help from advertising agencies.

In order to occupy your niche and successfully implement the business idea of opening an advertising agency, you need to develop a unique marketing strategy and find strong competitive advantages.

Important qualities for agency leaders in this business are an analytical mindset, flexibility and ingenuity. The best option would be to search for personnel in accordance with these requirements. If the owner of the companies has not previously worked in this area, then it makes sense to hire a professional who already has experience in advertising. Only if these conditions are met, you can count on the successful development and income of the company.

SWOT analysis of an advertising agency

At the stage of market research, it is important to perform a SWOT analysis of an advertising agency, which takes into account external and internal factors that affect the success of the company's development.

Strengths

the possibility of an individual approach;
strong professional team;
high level of service;
a wide range of services;
minimum investment.

Weak sides

lack of reputation
strong competition;
lack of regular customers.

Possibilities

changes in advertising technologies;
search for profitable suppliers;
high level of differentiation in this business segment.

price fluctuations or dumping by competitors;
emergence of new technologies from competitors;
a decrease in business activity and a decrease in demand for the service.

Target Audience Search

Potential customers will be existing firms on the market. Analyze the market in the area where you plan to operate and see whose services these firms mainly use. Identify weaknesses and opportunities that you can offer firms.

When opening a company, it is important to understand who your services will be designed for: a large, medium or small business. The number of staff, equipment, choice of premises and service depend on the correct definition of the target audience.

It will be quite difficult to enter the market and immediately try to hunt "big fish". As a rule, large companies with huge advertising budgets are already working on long-term contracts with advertising agencies. It will be very difficult to lure such a client without an established reputation and work experience.

Identification of the main competitors

You also need to identify your main competitors. These can be large advertising publications, TV channels, radio stations, etc.

These can be broad-based companies that work with the consumer in all areas of advertising services, or narrowly focused companies that provide services only in a certain way (development of slogans, creation of websites, business cards, advertising brochures, etc.).

Definition of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the buyer when choosing a Seller.

This criterion is unlikely to be of interest to serious buyers who constantly apply for advertising services to specialized companies.

Here it is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. Given the high positions in the market of these companies, it is important for them to maintain their competitive advantages, which means that they will give preference to the advertising agency that offers better, original and effective advertising.

If you are planning to occupy an average niche in the market, and small companies providing services to small businesses will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Otherwise, it will negatively affect profitability and your reputation. Offering the lowest price on the market, you simply cannot keep a staff of professionals. And the staff in this business plays a key role.

The best option would be to keep the average market price, therefore, before entering the market, carefully analyze the offers of competitors.

Advertising agency services

After analyzing the market for these services in your region, and having familiarized yourself with the offers of competitors, it is important to highlight the popular and related services that you can offer to customers.

The main services can be:

advertising booklets;
creation and support of sites;
creation of business cards;
outdoor advertising;
banner printing;
creation of souvenir products;
advertising in transport;
conducting advertising campaigns (presentations, promotion meetings, etc.)

An additional range of services that will help not only to generate income, but also to attract customers through partners can be:

promotion of companies through social networks;
naming;
development of an advertising strategy;
consultations.

We draw up a business plan

Having determined the feasibility of a business idea for opening an advertising agency, it is very important to draw up a plan for its implementation. Beginners often make a mistake and start an entrepreneurial activity without clearly planned actions, without calculating the payback and financial risks.

This leads to the fact that already at the first stage of work, novice businessmen are faced with the problems of finding customers and marketing products.

A well-planned plan is the key to success. The document demonstrates the analysis of the market environment, identifies the main competitors, indicates the payback period and profitability of the business. Therefore, do not think that drafting a document is a waste of time.

In addition, if the initial capital is not enough to implement the project and you need help in the form of investors, you definitely cannot do without such a document. No financial institution or private investor will agree to lend money to a project that has not been carefully studied and analyzed.

When writing a plan for investors, two papers can be written. The internal plan will reflect the real state of affairs, and point out all the weaknesses of the project, risks, the number of competitors, etc. An external document will demonstrate the project from the favorable side.

Please note that this is not about hiding facts and distorting figures. Each business project, as SWOT analysis shows, has strengths and weaknesses. So think about how to demonstrate the business idea to investors and business partners.

Where to start?

To make it easier for you to implement the project, let's immediately define the main stages of preparation.

Paperwork and company registration.
Organizational plan:

search for premises;
purchase of equipment;
personnel search.

Marketing plan
Financial plan

Planning is an important stage of business

As for the document itself, it must be drawn up in strict accordance with this structure:

Summary − This section describes the relevance of the idea. Also here you need to specify the general provisions, prescribe the mission and objectives of the company, the range of services provided.
General provisions - the section contains general information about the company, its founders.
Sources of financing - indicates whether there is an investor. Amount of initial investment.
Market analysis indicates the capacity, the filling of these services. Indicates the strengths and weaknesses of the project. Here it is advisable to conduct a SWOT analysis of the company.
An organizational plan is a clear guide to action that shows the direction of activities step by step (registration of a business, purchase of equipment, search for personnel, etc.)
Marketing and strategic plan - the section is devoted to the development of marketing enterprises for promotion in the market, finding customers.
The production plan includes a detailed list of issues related to the purchase of equipment and machinery.
The financial plan reflects the necessary expenses, projected profit, profitability and payback forecast.

In addition to this plan, it will be possible to draw up a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
service list;
price policy;
reputation;
location of the company;
team professionalism;
efficiency in the execution of applications.

Analyzing financial risks, it is advisable to include in the calculation scheme data on the return of the loan, the attracted funds of the investor, if the company was not opened at the expense of its own initial capital.

Paperwork

Compared to other activities, you do not need a large package of documents to start a project to open an advertising agency.

To register a company, it is necessary to decide on the form of legal activity (IP, OJSC, LLC, etc.), submit an application and pay a registration fee.

If you decide to register an individual entrepreneur, then this will require a minimum of time and documents. Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

passport of a citizen of the Russian Federation;
IP registration certificate;
a document confirming tax registration;
a lease agreement for premises;
medical books of employees (in the event that you hire staff);
permission from the fire service and the sanitary and epidemiological station.

Opening an LLC will require a more time-consuming procedure:

Payment of 50% of the authorized capital upon registration (at least 10 thousand rubles). In this case, the second part of the capital must be paid during the first year of the project launch.
Payment of the state fee in the amount of 6500 rubles.

statement;
charter;
a copy of the minutes of the meeting of founders.

organizational plan

This section of the business plan serves as a guide to finding staff, premises, renting and purchasing equipment.

Pay attention not only to the points of this section, but also the deadlines for each.

Room search

It is unlikely that you will be able to conclude a contract with a serious client if you save on repairs and receive visitors in the old premises.

The best option would be to choose an office in the city center. Also consider the number of storeys of the office. You should not rent a room on the upper floors, visitors simply may not reach you. Also pay attention to a beautiful sign, which will not only attract the attention of customers, but also demonstrate the level of creativity and quality of the advertising agency.

When looking for a room, consider the following parameters:

repairs must be fresh and of high quality;
a room for work of 4-5 employees of at least 40 square meters;
convenient parking for customers;
transport accessibility.

Be sure to check your connection to the Internet, because the work of an advertising agency is directly related to this factor.

Purchase of equipment

The costs of this stage are clearly related to the specifics of the services that you plan to implement.

kit for printing and presentations;
photo and video equipment;
3 computers (laptops);
means of communication;
chairs;
tables;
cabinets;
chairs for clients;
stationery.

With a minimum start-up capital, you can buy working used equipment. Subsequently, with the development of the company, you can always increase its level and purchase new equipment.

You should not save on equipment that will directly "work" for the company's image. This is a color inkjet printer with CISS, MFP, heat press, etc.

Personnel search

As in any other type of business, staff is a key success factor for a company. Profits will directly depend on the professionalism and creativity of employees.

Therefore, when starting the recruitment phase for an advertising agency, it is important to determine the quality criteria by which the selection will be made.

creativity of thinking;
sociability;
the ability to understand people;
stress resistance.

In addition to these personal qualities, of course, you need experience in this field and professionalism. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work in graphic editors, the ability to write advertising texts and slogans, work with promotion in social networks, etc.

You can start the project with a minimum number of people. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
ad poster.

Perhaps, at the first stage, you will have to apply for some types of services to third-party companies (printing posters, banners, advertising in the media).

If you have a large amount of initial capital and can afford to hire the necessary specialists and purchase the appropriate equipment, then this will not be necessary.

Marketing plan

When developing a marketing plan, it is worth focusing on its main components:

An integrated approach to the provision of services. This service involves the provision of full cycle services. This will allow you to develop a base of regular customers who will not be comfortable applying to other firms for specific types of services.
Focus on small and medium businesses. Given the high competition in the market and the lack of a well-established reputation, it is worth immediately focusing on small and medium-sized companies.
Average pricing.

Now it is important to consider in what directions your own promotion of services will be implemented.

Creating your own website. This part of the work can be entrusted to one of the employees. It is important to bet on a beautiful, understandable interface, which will contain up-to-date information about the full list of services, prices, and promotions.
Promotion of the company through social networks. This stage of the marketing plan can also be assigned to the employee.
Distribution of commercial offers to companies.
Advertising on radio and TV.

A strong marketing strategy will quickly gain trust and increase brand awareness. But in no case do not engage in cheap advertising. Announcements at bus stops, near the metro and entrances are a strategic mistake that should never be made.

It is better to personally send the market expansion manager for personal negotiations with clients, where he will leave beautiful printing products. The success of your business will depend on the quality of your personal advertising.

Relying on the effect of "word of mouth" in the first year of operation is not particularly worth it. The advertising business is such an area that it will take you at least 2-3 years to build a base of regular customers.

In order to immediately enter the market, you need to create your own website. Today, about 50% of all orders can be received through the Web. Follow the deadlines and accuracy of order fulfillment and you will very quickly create a base of regular customers.

Video. What do you need to open an advertising agency?

Costs and payback

Initial expenses are associated with renting premises, repairs, purchasing equipment and registering a company.

rent of office space;
purchase of furniture and equipment;
Payment of utility services;
staff wages.

Moscow will need start-up capital in the amount of 500-700 thousand rubles.

For regions, this amount can be reduced to 250 thousand rubles.

Below we give an example of the expenses and income of an advertising agency that opens in a small city of 300,000 people.

Costs required to open an agency:

registration and paperwork - 30 thousand rubles;
purchase of furniture - 80 thousand rubles;
renovation of the premises -60 thousand rubles
purchase of equipment - 300 thousand rubles;
launch of advertising - 30 thousand rubles.

Total 500 thousand rubles.

Monthly expenses

rent of premises (up to 40 square meters) - 50 thousand rubles;
communication services, Internet - 5 thousand rubles;
promotional activities - 10 thousand rubles;
taxes - 5 thousand rubles;
salary to employees - 80 thousand rubles.

Total: 150 thousand rubles.

Of course, these are very approximate figures and largely depend on the nature of the activity, the scale of production and the list of services provided.

Experts say that about 40% of the total income of the agency brings:

development and creation of a logo;
corporate style development;
creation of business cards and advertising brochures.

Monthly income - 250,000 rubles.
Net profit - 80,000 rubles.
Initial costs - 500,000 rubles.
Payback period - from 7 months.

Video. Opening an advertising agency. Promotion

Approximate data:

Monthly income - 280,000 rubles.
Net profit - 67,830 rubles.
Initial costs - 414,800 rubles.
Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for an advertising agency with calculations.

Service Description

Provision of advertising services for various companies. The work will include consulting, selection of a suitable advertising strategy, risk assessment, the actual provision of advertising services (creation of the necessary accompanying elements such as leaflets, as well as their distribution). Please note that we are considering a situation where an entrepreneur opens a small advertising agency.

Market analysis

The market for advertising services is quite large, it is constantly expanding. How can you characterize it? The demand for services is constantly growing, the volume of work provided is also growing. There is no seasonality in this type of business if we evaluate the entire sector. The seasonality of enterprises applying for advertising does not significantly affect the work. The bulk of the market applies for advertising services on an ongoing basis.

Today, this particular market segment is the most promising among all available services. The success of almost any business today depends on advertising. Thus, we can talk about a high level of demand.

The advertising agency market is no more than half full. Therefore, entering the market is quite easy. In this type of business, it is very important to be flexible, ingenious, and creative. The ideal would be an option in which the head of the company will be an experienced, knowledgeable person working in this area. It is difficult to regulate work in a niche about which the entrepreneur has no knowledge. At first, he may himself participate in the development of promotions.

The most difficult thing in this area is to capture a part of the market. Today there are many advertising agencies. In addition, well-known media occupy more than a third of the market, which significantly affects the number of "free buyers". The main competitors will be precisely large companies engaged in both providing a wide range of advertising services and processing highly specialized market segments.

How can you compete with such serious competitors? It is worth approaching the development of your own ideas creatively. Try especially hard when making offers. The success of the business will depend on their quality. A low price is unlikely to attract large customers, but you should not overestimate it either. The ideal option is to set the average market price or slightly lower.

All available firms will be potential buyers. Today, the success of an enterprise directly depends on the promotion of products. No wonder they say that advertising is the engine of trade. When choosing the mid-price segment, you should understand that the main customers will be small and medium-sized firms. Large enterprises, as a rule, turn to well-known advertising agencies. It will be very difficult to catch such a "fish".

SWOT analysis

Possibilities

Changes in advertising technologies, the emergence of new ways to promote the client's product.
Wide range of suppliers.
Possibility of rapid and low-cost expansion of the services provided.
Prerequisites for the development of the information industry.
High level of differentiation in this business sector.

Threats

A sharp change in consumer preferences.
High level of competition.
Price fluctuations.
An increase in the number of unemployed, a decrease in business activity and, as a result, a decrease in demand for the service.
Growth of legislative restrictions, tightening of legal aspects in the given branch is possible.

There are a number of factors that the company itself can influence. They are called internal. They are commonly referred to as:

Strengths

Opportunity to offer the client exclusive services.
Deep analysis of the market situation.
Offer a wide range of services.
Quality services.
clear advertising policy.
Low cost.
The possibility of developing a system of discounts, gifts, promotions.

Weak sides

Lack of reputation, unknown company.
Lack of experience in this area.
Possible downtime due to delays in the supply of materials.
Weak motivation.
Lack of qualified workers, long search for them.

Opportunity Assessment

As mentioned above, the seasonality of individual enterprises has practically no effect on the advertising agency. It can always find customers who need this service. Therefore, work at any time of the year will take place as usual.

The organization will have a 5-day work week. The work schedule will be as follows:

Total: 40 hours a week.

This mode of operation does not violate labor laws. You don’t have to make up shifts, arrange part-time jobs, pay overtime. One team will work as a whole.

You can start work by accepting a minimum number of people in the state. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
ad poster.

Each of them will perform their functions and receive a certain salary.

The company will apply for some services to other organizations (printing posters, banners, advertising in the media). The client will receive the final service. After the company develops, you can think about expanding. For example, about creating your own workshop for outdoor advertising or souvenirs.

Organizational and legal aspects

First you need to register your company. It can be an individual entrepreneur or an LLC. OKVED codes for this type of activity will be as follows:

40 - Advertising activities
13 - Market Research and Public Opinion Research
81 – Photography activities
22 - Printing of promotional materials
25 - Other printing activities
40 - Activities of news agencies
20 - Activities in the field of broadcasting and television

It is not necessary that you need all these codes. First you need to decide on the range of services provided. There may be other OKVED codes, the most basic ones are listed here. Please note that here are the new codes that will be valid from 2016.

No licenses or patents to receive not required.
If you turn to the All-Russian Classifier of Services to the Population (OKUN), you can see that advertising services are classified as "Other services". An entrepreneur can calculate and pay UTII or STS. The second tax is possible in two versions - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is necessary to work by bank transfer.
Familiarize yourself with the local laws governing the operation of advertising agencies, as well as the procedure for the provision of services.
Advertising in some public places requires permission from the owner to carry out this activity (for example, for sticking in elevators).
Notify Rospotrebnadzor about the start of your activity in order to avoid unpleasant moments.
Bring the room in line with all the standards developed by the fire department.
Remember that work on the simplified tax system can only be started after registering a cash register with the tax authorities. With UTII, KKM is optional.
Get a seal with your own logo to conclude contracts with your customers.
remember, that the lease agreement must be official.

When choosing a location, you need to decide what functions the office will perform. If you will meet with clients on their or neutral territory, then you can choose a budget option. Otherwise, you should look for an office in an accessible part of the city.

In any case, it is necessary to bring the room to normal. The office must be respectable.

Marketing Plan

The main components of the marketing strategy will be:

Using an integrated approach. This means that all intermediate actions are carried out by the company, including planning, market assessment, creation of printing products, work on the Internet and much more.
Focus on medium and small enterprises.
Offer of average prices.
High level of service provided.
Advertising of own products (development of all stages).

Since the organization is engaged in the provision of advertising services, you do not need to go somewhere to promote your own business. You can do it yourself. However, there will also be costs. You will have to spend money on raw materials, various materials, as well as on the placement of contextual advertising on the Internet. The development and content of the site will be engaged in.

Own site. Your own employee can work it out. It is important to create a website that is understandable and pleasant for visitors. Be sure to update information, report on promotions, discounts. It makes sense to share your success with site visitors by posting photos, reviews, video reports.
Internet advertising. An important aspect, since many legal entities are looking for advertising agencies through the Internet. You can negotiate advertising with organizations that provide related services or those who are focused on working specifically with legal entities.
Sending offers, prices. This can also be done by an employee of the organization, namely a manager. He can also collect information about organizations, their contact details, and negotiate.
Advertising in the media. It's also a pretty effective method. It is best to turn to local television, shoot an interesting, catchy video and put it on the air. Radio advertising is also great. You can send a ready-made advertising layout to newspapers or magazines, paying only for placement.

You can include in the advertising company and other methods. But posting cheap ads is still not worth it. It is better to bypass potential customers yourself, leave them your offers, business cards, perhaps talk with people responsible for advertising. But you don't have to be pushy either.

Calculation of projected income

The first months the revenue will be small. It all depends on the activity of employees, the number of attracted customers. We calculated the average monthly revenue for the first year.

We will make a calculation under the condition of 59-60% workload. Then the income will be 280 000 rubles.

Production plan

The office needs some minor repairs. Some landlords rent out excellent premises, already finished.

Equipment includes the cost of purchasing specific devices. Namely:

Set for polygraphy and presentations.
Photo and video equipment.

Office equipment includes 3 computers and an MFP.

Furniture will need the following:

chairs;
tables;
cabinets;
customer chairs.

Job title	The number of employees	Type of salary	Total:
manager	1	salary (10,000) +5%	24 000 rubles
marketer	1	salary (12,000) +5.5%	27 400 rubles
artist (aka designer)	1	salary (12,000) +7%	31 600 rubles
computer technology specialist	1	salary (14,000) +6.5%	32 200 rubles
operator	1	salary	20 000 rubles
ad poster	1	salary	18 000 rubles
Total:	6	salary (5,000) +	153 200 rubles

Total payroll costs - 153 200 rubles.

I would like to note that the manager partially performs the duties of a secretary. Handles phone calls and answers phone calls. He is also actively looking for clients and maintains a database.

The marketer conducts market research, identifies the most effective ways of advertising, and together with the manager draws up a plan for further actions.

The artist is engaged in the development of layouts, layout.

A computer technology specialist works with graphic, photo and video editors. He is also engaged in the development of the site, its content.

The operator is printing the necessary attributes. If necessary, arranges with other firms for the provision of support services.

organizational plan

Financial plan

Monthly revenue is: 280,000 rubles.

Initial costs: 414,800 rubles.

Profit before tax: 79,800 rubles.
Tax: 11,970 rubles. We calculated the STS (15% of the difference between income and expenses). Other calculation methods can also be used.
Net profit: 67,830 rubles.
Profitability: 24.23%.
Payback: from 7 months.

Risks

As you know, all risks can be minimized or avoided, regardless of whether they are internal or external. Consider the most important of them, and analyze the methods of struggle.

Name of risk	Negative business impact	Ways to avoid
Changes in the economic situation in the country	Declining demand and subsequent shrinking profits	Active work in the field of forecasting and planning their own work.
Changing consumer preferences
Capturing a large market share by competitors		Studying the policies of competitors, tracking their work and success. The use of prediction in relation to their future actions.
Dumping policy from competitors
Changes in legislative acts, regulations		Mandatory study of all applicable acts. Monitor the situation in the country. This should be done not only at the level of adopted legislative acts, but also at the level of bills.
Lack of employee motivation, unwillingness to work	Decreased efficiency, decline in production volumes, a sharp decrease in the profitability of the enterprise and its profitability	Offering an adequate salary. Working with employees, establishing feedback with them (studying their desires, preferences and requirements). Creation of a psychologically favorable environment in the team.
Customer insolvency	A sharp deterioration in the financial situation	Careful study of the situation in the customer's company before concluding a contract. Development of agreements providing security. Development of an advance payment clause.
The impact of the elements, fires	Unforeseen costs, downtime, property damage	Insurance of this type of risk, their preliminary assessment.
Possible failure to fulfill own obligations to customers	Reducing profits due to the allocation of funds for the payment of penalties, rising costs	Applying to insurance companies for obtaining bonds (guarantees).

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Why do you need to write a business plan? The answer to this question is obvious - to develop a clear position for doing business. A detailed business plan is necessary in order to increase capital and, if possible, not get into debt. Without it, a modern entrepreneur will not be able to achieve the desired success.

Business plan for an advertising company - what is its significance?

It is difficult to overestimate the importance of a business plan in the modern economy. You will never achieve a positive result in your work if you do not plan your activities and predict the consequences of your work. A well-written document can be safely called the business card of the enterprise, the key to its effective development. It should be based on the chosen concept. One of the most important purposes of the plan is to enable the investor to look at your business from a new point of view and adequately evaluate it. Properly planned entrepreneurial activity is the key to rapid financial success.

A business plan is a document that defines the strategy, tactics of doing business, it must clearly indicate the goals and production technologies. In addition, it considers aspects of the enterprise, takes into account the problems that may arise in the process, and calculates methods for solving them. A business plan, as a rule, is developed for a period of at least 3-5 years, broken down for each year, and is aimed at the implementation of a specific project. It can be developed both for a newly opened enterprise and for an existing one.

Tasks and objectives of the advertising agency. His target audience

The main task of an advertising agency as a business is to maximize the advertising impact on the consumer. This issue is solved only thanks to a creative approach to business. An advertising agency can be safely called a universal organization that must constantly interact with all participants in the advertising market. All employees of the enterprise must perfectly master the skill of communicating with customers and be able to pay attention not only to creative issues, but also to economic ones.

Allocate two main goals that are characteristic of many advertising messages:

development of awareness about the advertised object;
establishment of relations to the subject of advertising.

informs customers about the appearance of a new product;
informs about the qualities and advantages of products;
informs about possible new methods of using specific products;
announces new rates;
explains how the product works;
describes the services provided;
trying to eliminate misconceptions about the product.

try to convince consumers to purchase a particular product;
convince customers to make a purchase immediately;
convince the consumer to purchase new products;
change the presentation and evaluation of the product;
create a new image of the product in the mind of the consumer;
Don't miss out on existing loyal customers.

constantly remind the consumer about the availability of goods;
remind you that this particular product may be needed in the near future;
remind you of the place where you can purchase the product;
do not let the consumer forget about the main properties and superiority of a particular product.

In order to determine the target audience of an advertising agency, it is necessary to conduct marketing research. Exists two types of target audience:

target audience in the field of business;
target audience in the plane of the individual consumer.

The target audience includes not only direct buyers, but also those who are involved in deciding whether to purchase. Example: an advertisement for men's suits. In this particular case, the target audience will include women, since such purchases rarely occur without the initiative of the weaker sex.

The relevance of the advertising services market

In today's world, advertising is the engine of business. At the moment, no one doubts the relevance of advertising. Undoubtedly, it plays a leading role in the development of a market economy and is its primary component.

Not without reason they say that advertising is the best guarantee of the quality of the goods. A quality product should be bright, simple and interesting. If advertising is organized according to all the rules, then it will have a quick effect and contribute to the rapid sale of products.

How to open an advertising agency in accordance with the Law?

In the Russian Legislation "On Licensing Certain Types of Activities", work in the advertising business is not subject to mandatory licensing. You can either Closed Joint Stock Company.

In order for the company to work officially, it is necessary in your name. The next step is opening a bank account and ordering an individual print. When writing an application for an individual entrepreneur, it is necessary to indicate the type of activity of your advertising agency.

Required documents to register as an individual entrepreneur:

an application written in the form No. Р21001;
a copy of the main document;
receipt of payment of state duty (400 rubles).

Organizational matters

Room selection

The premises for the advertising agency may not be located in the city center. Most of the negotiations can take place on the territory of the customer, so the location of the office cannot play a dominant role for the efficient operation of the agency.

A beautifully designed office can play into the hands of a novice businessman. Many clients prefer to meet with advertisers in rented premises and club offices. This is much cheaper.

Some try to make a good impression on the customer and sometimes overplay. The premises are furnished with expensive furniture and equipment, but, unfortunately, customers rarely please their presence of advertising agents in their offices.

The room is necessary for employees to work with documentation and receive phone calls, to discuss their plans and ideas.

As mentioned above, the company's employees usually go to the customer themselves, so you won't need a large room. If they want to attract wealthy clients with a prestigious office location, they rent a room in the city center.

Advertising business equipment

From the equipment you will need the following:

several computers
modem,
scanner,
Fax,
Xerox;
landline phone.

Particular attention should be paid to the technique for creative design.

In addition, do not forget about buying office furniture. It should be comfortable and practical. Computers for designers should be the most progressive. They are not worth saving.

The software must meet all the new requirements that exist in this area, otherwise your enterprise will not be successful in its work.

Recruitment

The business plan should take into account the costs not only for staff, but also for its number. A small agency will need a small number of employees.

Financial plan

Costs and Estimated Costs of Starting an Advertising Agency from Scratch

Room rental - depending on the area of the city (from 1,000 to 4,000 dollars).
Renovation of the premises - 1,000-2,000 dollars.
Equipment and furniture costs - $10,000.

The salaries of employees will directly depend on their work experience and the percentage of transactions. An experienced designer will have to pay 2-3 times more than a beginner.

Additional costs may also apply. This includes, for example, the salary of a hired driver with a personal vehicle. Freelancers can become good assistants in this type of business - they will help you create high-quality creative projects.

Income

Everything will depend on the direction in which you plan your promotional activities in the business. Monthly income after six months of work - up to 50,000 rubles a month, after a year - 150,000 thousand rubles, and after two years - already more than 300 thousand rubles. per month.

Profitability of the enterprise– 30–40%. In the advertising business, only creativity can bring the highest profitability. You can set the price for your services yourself. In advertising, a lot depends on your acting ability and the capabilities of the client.

Payback- from 4 months to 1 year. In no case should you refuse insignificant orders at the beginning of the journey. They can bring good income and strengthen relationships with entrepreneurs.

In what cases is the Law on the side of the Individual Entrepreneur? from our authors to all small business owners.

Freight transportation as a promising type of activity with a large financial return:

Promotion of advertising services

At the very beginning of your career, it makes no sense to advertise your company heavily. This should not be done for one simple reason: excessive activity can attract a lot of unnecessary attention from competitors.

The promotion of advertising services will greatly depend on the principles of the advertising agency, on the connections that your employees have. At first, this will provide the company with a certain number of necessary orders. The most important thing is to develop your own portfolio. It may take you a long time to create it (about a year). And before that, you should not take orders from reputable customers. First you need to learn from small and medium businessmen. Beginning advertising agencies through the media - reference books. Small firms in search of advertising campaigns turn to such media. Attend various events where you advertise your company and talk about its projects.

There is such a thing as "direct sales". What does it mean? Managers of the company themselves call customers and offer them their services. This option can be advantageous only in one case - if your agency has a completely unique product. Advertising in the media and direct sales in the first year of the company's operation will bring it only 25% of customers, the rest is only the connections of your employees.

And finally...

In order to achieve good success in this business, you need to be a creative person. Another important character trait is sociability, without which it will be very difficult to find a common language with clients.

What should be considered in the business plan of an advertising agency? Effective promotion of an advertising agency Business plan for an advertising company.

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Tax regime

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