Business plan for opening a barbershop. Beauty saloon

Hairdressing services are steadily in demand, so there is a trend of increasing the number of hairdressing salons in 2017 compared to the previous decade. A ready-made hairdressing business plan is useful for those entrepreneurs who have the necessary start-up capital and are ready for high competition in this market.

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Services

List of rendered services:

• a haircut;
• shaving;
• creation of model hairstyles;
• dyeing, highlighting, coloring hair;
• braiding;
• perm;
• drying and polishing hair;
• medical procedures for hair;
• styling - evening, wedding and everyday;
• hair extension;
• departure of the hairdresser to the house.

Relevance

Opening such a business makes sense for a number of reasons:

• hairdressing services are used regularly (each client visits the salon at least once a month);
• you can choose one of the options for a hairdresser based on the amount of starting capital;
• organizing a small business is much easier;
• fairly fast payback period.

Types of hairdressing

There are several types of barbershops:

• economy class lounge;
• hairdressing business;
• children's hairdresser;
• men's hairdresser.

Economy class hairdresser

A standard idea for opening, which does not require a large investment of money. Great for beginners. This type of enterprise is characterized by a discreet design, a minimum set of equipment and budget prices for services.

Economy class benefits:

• availability of services for the average client;
• operational service;
• convenient location (example: in a residential area).

• intermittent queues;
• low level of service;
• use of inexpensive cosmetics.

Business class cabin

Advantages of a business class hairdressing salon:

• the cost of services corresponds to the quality;
• high level of customer feedback;
• feedback system;
• qualified personnel;
• comfortable environment;
• no queues.

Cons of this salon:

• big investments;
• business is designed only for paying customers;
• significant business experience is required.

Children's hairdresser

A unique solution where you can organize an institution in the form of a stylish lounge with a games room.

Advantages of a children's hairdresser:

• the ability not to dwell on the high cost of the interior (for children, the main thing is a bright and colorful design);
• the uniqueness of such a business;
• low competition;
• ample opportunities for promoting the salon;
• narrow-profile services focused on one group of consumers;
• moderate prices.

• you need to look for a room closer to a kindergarten or school;
• unstable demand (decline in demand on weekdays and increase on weekends);
• the need for specialized equipment, as well as for the design of the waiting area;
• the need to create a favorable atmosphere for small customers;
• more thorough inspections by government agencies;
• strict observance of safety and sanitary standards;
• the difficulty of recruiting staff (masters must be psychologists at the same time).

Men's barbershop

Business benefits:

• minimum set of services;
• no need to purchase a large number of cosmetics;
• simplicity of haircuts (50% of clients ask to shorten their hair and only 15% require a model haircut);
• service at low prices (except for model haircuts);
• small amount of time spent per client;
• low competition.

Disadvantages of a male barbershop:

• long payback;
• big investments;
• the difficulty in selecting employees who can both cut and shave.

Photo gallery

Economy class hairdresser Business class hairdresser Children's hairdresser Men's barbershop

Description and analysis of the market

Description of the hairdressing market:

• the main way of pricing a business is to use low prices;
• organization promotion method - discounts, seasonal promotions;
• the most profitable segment of the market is the average one, where the audience with an average income of 30,000 rubles contacts.

Market analysis:

1. Throughout Russia there are more than 30 thousand hairdressing salons. Of these, 17% is the Moscow region.
2. As of 2019, only 900 enterprises are network enterprises.
3. Most hairdressing salons are a separate business focused on a permanent consumer.
4. Barriers to entry are low, so any entrepreneur can get into the hairdressing business with ease. Customer service occurs by territory, so competition is reduced.
5. About 60% of the market is occupied by economy-class hairdressers. About 40% of enterprises belong to the middle class.

Main competitors:

• salons that have been operating for a long time and serve regular customers;
• economy class hairdressing salons (their advantages are low prices - less than 260 rubles per haircut).

Detailed instructions on how to draw up and implement a hairdressing business plan are displayed in this video.

The target audience

The main target audience for Russia and Ukraine are women aged 18 to 35. They account for just over half of the visits.

The share of revenue by gender is divided as follows:

• men - 35%;
• women - 55%;
• children and teenagers under 18 - 10%.

The age of clients is divided into several groups according to the frequency of visits:

• 40-55 years old - 30%;
• 25-35 years old - 30%;
• 60+ - 15%;
• 15-24 - 15%;
• 1-15 - 10%.

Potential buyer profile:

• women from 20 to 45 years;
• men with average earnings from 19 to 50 years.

Competitive advantages

The main features that will distinguish this business from competitors:

• proximity to residential buildings;
• low prices for any client;
• friendly and attentive attitude towards customers;
• cards with one-time discounts and feedback system;
• using a mobile application to book a haircut;
• refresher courses for hairdressers;
• trainings to improve the competence of the employee in relation to the client;
• if this is a children's hairdresser, then it makes sense to make a playroom;
• loyalty card for regular customers;
• the use of proven cosmetics;
• unexpected gifts for new visitors.

Advertising campaign

1. Business promotion through social networks. Preferably Twitter, Instagram, Odnoklassniki and a group in VK.
2. Development of a price list posted at the entrance to the salon.
3. Distribution of leaflets near the subway and places located near the enterprise. It will not be superfluous to indicate on the flyers discounts or promotional codes for which the client will receive inexpensive service.
4. Placing a sign with an intriguing name.

Step by step instructions and what you need to open

Below is a step-by-step guide to opening a barbershop from scratch:

1. Preparation of the necessary documentation.
2. Search for premises and its conversion into a future hairdressing salon (repair if necessary).
3. Finding and hiring employees.
4. Marketing events.

Documentation

The list of documents required for the implementation of activities is presented below:

• certificate of registration of an individual entrepreneur with an open bank account (obtained at the tax office);
• lease agreement (purchase and sale) of premises;
• permission from the fire service and SES (contact the Ministry of Emergency Situations);
• barber certificate (if you are going to serve yourself);
• permission to take out the garbage;
• certificate of commencement of entrepreneurial activity;
• contract for the processing of the premises (disinfection, etc.);
• journal for recording the use of chemicals.

Estimated time to collect documentation - 1.5 months. The estimated cost of the list of documents is 10,000 rubles. The recommended choice of taxation system is simplified.

Room and design

The premises can be rented or bought entirely.

Basic requirements for the premises:

• availability of water supply and ventilation;
• fire exit;
• one workplace should occupy at least 7 sq. m.

Estimated area of ​​the premises - no more than 40 sq. m. Average market rental price - 12,500 rubles/month.

The design of the room should create a cozy creative atmosphere. It is recommended to use paintings or wall paintings as accessories. The floor should be paved with non-slip, easy-to-clean tiles. Wall coverings should be made in such a way that the surface can be easily cleaned.

Equipment and inventory

Necessary equipment and supplies.

Additionally, it should be said that the ordered sets are designed for 4 months of work.

Set of tools barber chair Barbershop mirror floor shelves

Staff

Below is a list of proposed states.

In order to save at the initial stage, accounting should be taken over.

Calendar plan

Below is a plan for the implementation of the project on the calendar.

Thus, it will take 4 months to start the activities of the organization.

Financial plan

To begin with, we will reflect the total expenses for one year, presented in the table.

The opportunity to reduce costs is possible if you pay salaries from the company's revenue. For example, 40% of revenue will be allocated to employees' salaries.

Income planning for 2018/2019 is presented below.

Profit calculation.

Plan for the second year.

In this case, the expenses for the second year will look like this.

Then the expected profit 2019/2020 will be.

Risk Analysis

Criterion	Level of risk	Description of the risk
seasonality	Short	People go to hairdressers in the same way and this does not affect the weather conditions in general.
Staff irresponsibility	High	There are 5 incompetent employees for 110 employees, respectively, programs are needed to eliminate or hire a new employee
Robbery	Average	As a rule, the profit is not so high as to rob a salon, but it will be a plus to properly secure your enterprise.
Poor salon location	Average	When choosing even a rarely passable place, a stable flow of customers will be noted, however, it is advantageous to choose only crowded and sleeping areas.
Competition	High	At the regional level, competition may be low, but large chain stores pose a serious threat to small businesses.
Changes in legislation	Short	Tightening business rules. This risk is minimal.

Income and payback

Income and payback indicators will look like this:

• estimated revenue for 2 years of operation of the enterprise - 8.2 million rubles;
• the payback of the project is 5 months;
• It is possible to increase income by increasing the average check by 15%. Accordingly, the cost of a haircut will be 670 rubles;
• the estimated profitability of the project is 11.4%.

In this material:

Now we will look at how to write a business plan for a hairdressing salon with calculations; the example we will give will include 4 chairs for visitors (2 in the men's room and 2 in the women's room). These jobs are enough to open a barbershop with little investment. Thus, we will analyze all the costs step by step and in conclusion we will conclude how profitable it is.

Salon description

Before you start writing a salon business plan, you need to decide what it will be and make a short description of it.

So, as mentioned above, our example of calculating a business plan for a hairdresser will be for 4 jobs. The barbershop will be open to clients from 10:00 to 20:00.

What services will be provided upon opening:

• hairstyles (male and female);
• haircuts;
• curls;
• painting;
• shaving.

To open a barbershop, that's enough.

In the future, for business development, it will be possible to introduce additional services, such as haircuts for children, pedicures, manicures, etc.

Salon room

Having decided on the number of jobs, you can calculate what area of ​​\u200b\u200bthe premises will be needed. For one master, 7 m² is enough. As a result, for four simultaneously working masters, we need an area equal to 28 m². Here we add a room for a waiting room (it can be a small corridor), a bathroom and an area for masters and an administrator, in total it is about 40-45 m². In terms of these figures, you will need to find such a room to open a hairdresser.

It is best that the hairdresser is located on the first or basement floor. But the second option is less preferable, as few will want to cut their hair in the basement.

The premises can be purchased or rented. The second option is more profitable, since renting will greatly reduce the initial costs. There is only one point here: be sure to conclude a contract with the owner of the premises for at least 5 years, since you will have to do repairs in the premises and it will take a lot of money. If you are lucky, you can find good craftsmen who will make the decoration of a hairdressing salon within 100 thousand rubles (without material costs).

If you rent non-residential premises, it will cost about 20 thousand rubles, and if you buy, then within 2 million rubles. This business plan is average in terms of prices, since in some village and in the center of a metropolis the costs will be very different.

Required documentation and equipment

If you have chosen a room, now you can begin to draw up the necessary documents. First you need to open an individual entrepreneur with a seal, as well as a bank account. If you do it yourself, you will spend 2300 rubles on everything. (state duty - 800, stamp - 500 and current account - 1000). Contacting a company dealing with these issues will cost you 10 thousand rubles.

You will also need permission from the State Fire Supervision Authority, SES and certificates of hairdressers. It will be necessary to pay for the engineering communications project, so the price of the document must be included in the finished business plan of the hairdresser. By doing it yourself, you will reduce costs, including opening an IP, up to 10 thousand rubles.

As for the equipment, you will need:

• 2 women's chairs with a sink (32,000);
• 2 male hydraulic chairs (16,000);
• 4 mirrors and 4 bedside tables (40,000);
• a locker for outerwear or a hanger (5,000);
• 2 benches for those waiting in line (16,000);
• office equipment (25,000);
• TV with a dozen programs (15,000);
• 8 cars (20,000);
• 4 hair dryers (10,000);
• 3 curling irons (6,000);
• scissors, razors, combs (2,000);
• creams, varnishes, shampoos (30,000).

As a result, we get the cost of purchasing equipment 207 thousand rubles.

Prices are for the beginning of 2019, so if you can find something cheaper, then, accordingly, the total plan for the hair salon will be slightly less.

Recruitment and advertising campaign

What else will you need to spend on? This is the salary of an accountant, administrator and craftsmen. It will be profitable for the latter to pay a percentage of the profit (20-40%). On average, the master should receive at least 20 thousand rubles. As a result, 6 masters with a shift schedule will be needed for 4 places, in total they will earn 120-150 thousand rubles per month.

You can perform the role of an administrator yourself. It is better to hire an accountant remotely, for 1-1.5 hours a day. You should spend 80 thousand rubles per year on this.

The last thing that should be in the business plan is the cost of advertising activities. The development of this item is very important for the future work of the institution. Initially, it will be necessary to spend at least 30 thousand rubles per month on this. The more customers you get, the faster you will become popular, word of mouth will help. You also need to make a pillar. Its cost is about 2500 rubles. It is worth ordering the release of leaflets in the printing house, agreeing on advertising in radio and television programs. For our business plan, let's take the average figure for an advertising campaign in the amount of 50 thousand rubles.

As a result, we get:

• initial opening costs will amount to 410 thousand rubles;
• monthly expenses included in the production plan are 190-220 thousand rubles.

Is opening a barbershop profitable?

Consider an example.

The most inexpensive men's haircut is 200 rubles, but for women the price is around 500 rubles. In order to make it more convenient to count, we take the average price of 350 rubles. With a successful location of the salon in the first months, you will have at least 900 people per month. In the future, the number should increase by 50% and reach 1300 -1500 people. Total monthly revenue according to our business plan is more than 315 thousand rubles. Hence the net income is not less than 95 thousand rubles / month. The payback of such a project will be a maximum of 6 months.

Here we have given you an example of how to open a barbershop from scratch. You can use this business plan as an example.

Order a business plan

	Investments: Investments 1 300 000 ₽ The NALEVO Men's Haircuts brand is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. At the moment in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economy hairdressing salons "Pryadki v Poryadok" in Russia and the CIS (50 cities and more than 85 salons). How it was created...
	Investments: Investments 900,000 - 1,400,000 ₽ Over the past 15 years, the network owners have been running their own business. Over the years, they have gained vast experience in the development of new areas, which allows you to look to the future with confidence. In 2015, the owners decided to open the first hairdressing salon "Strizhka SHOP" and soon the official opening took place in Yekaterinburg. The uniqueness of the format was noted by everyone ...
	Investments: Investments 1,100,000 - 1,600,000 rubles. BIG BRO is a men's hairdresser or otherwise a barbershop. The first BIG BRO appeared in Izhevsk in March 2015, from the first month of operation it reached self-sufficiency and began to make a profit. Now up to 36 clients a day come to us for 3 chairs. In addition to our own hairdressing salon, we have 20 franchisees throughout Russia - in ...
	Investments: Investments from 750,000 rubles. Oldboy Barbershop is a comfort zone for men. There are no women here, no idle talk about anything, there is an atmosphere of brutality and masculine spirit, inspired by European standards of quality and style. OldBoy is more than a barbershop, it is a real male interest club, whose clients are rockers and party-goers, boxers and football players, deputies and musicians, movie lovers and… TOPGUN BARBERSHOP Investments: 1,500,000 - 2,000,000 rubles. Barbershop for men's haircuts. Barbershop "TOPGUN" is our answer to unisex salons, where both men and women get their hair cut in the same room. A man comes to such a salon and gets lost: a certain “stylist” cuts his hair, often just graduated from college. We can't stand this! We believe that a man should be a man. And that’s why only real ones work in our barber shop…
	Investments: from 800,000 rubles. A barbershop is an exclusively male hairdressing salon. This market is currently in a phase of rapid growth. Men are tired of getting their hair cut in standard beauty salons, where women gossip nearby when I do their styling. Men are 1.5 times more likely to visit a hairdresser than women. In England, you can find up to 15 barbershops on one street. Over the past few years, Russia has opened ...

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit - 64,175 rubles.
• Initial costs - 415,000 rubles.
• Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the market of hairdressing services, then it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow back. And here the price will no longer be as strong as the quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hairdressers. Each of them has its own consumer.

Entering the market for a new service provider is quite easy - it has no financial and competitive barriers. All competitors occupy a very small share of the market. In fact, they are not direct competitors. Is that the salons, which are very close. It turns out that each hairdresser serves its own segment of the market, most often determined geographically.

Almost 85% of the market are medium or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. Hairdressing salons VIP and luxury class can not be taken into account. They serve a separate layer of society.

Thus, the main competitor is small suppliers of hairdressing services with an average market price or below the market one. The influence of them separately on the sphere is not significant.

Of course, the most frequent users of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with an average level of income, actively caring for themselves (age 18-55), as well as men with an average income or above average, aged 20-45. Children are also potential consumers, but, as a rule, parents bring them to have their hair cut in the same place where they use hairdressing services themselves.

SWOT analysis

When compiling a business plan, you need to take into account external factors that can positively or negatively affect the business. You cannot change them, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified staff.
• Increased external investment in the project.
• Development of relations with suppliers of raw materials and equipment, the emergence of permanent suppliers.
• The emergence of new technologies, the possibility of their implementation.

If we talk about external threats, then the following factors should be noted:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdresser has its own strengths and weaknesses that will need to be worked on throughout the entire time. So, the strengths include:

• Good location.
• Qualified personnel.
• Quality equipment.
• Acceptable prices.
• Quality service.

The weak points will be:

• Lack of experience in this area.
• Lack of customer base.
• Zero image of the organization, they do not know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Working mode:

In total, the barbershop will work 80 hours exactly every week. Recall that the maximum weekly hourly output by law should be no more than 40 hours. Thus, at least 2 hairdressers should work in the organization.

At first, 2 masters per shift will be enough. In case of high demand and a large number of customers, it is possible to hire an additional work unit. The room must be equipped in such a way that there is room for one more worker.

Organizational and legal aspects

1. Official registration. IP or LLC. You only need to pay the state duty for registration, which is equal to 800 rubles. the leader can independently, if needed. Additionally, you can order a print and a printed version or USRIP, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable code for OKVED. In the case of a barbershop, it would be - 93.02 Provision of services by barbershops and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, facial massage services. If you are additionally engaged in the sale of wigs or cosmetics, be sure to include this activity in the registry with the appropriate code.
2. The tax regime can be selected either UTII or STS. Here the choice depends on the specific case.
3. Remember that the lease agreement must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of the relevant paper.
4. It is not required to obtain a license to provide hairdressing services. However, if you provide cosmetic services in it, then a license must be required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not apply UTII.
6. Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done in the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly spelled out in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these instances, most likely, will put forward its own requirements. So, for SES it will be necessary to submit documents such as:

• Agreement on the removal and disposal of garbage.
• Agreement with a dry-cleaner for the washing of the necessary linen.
• Contract for carrying out activities for the treatment of the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are taken out and disposed of properly.

You will also have to acquire a journal indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with the safety regulations. This is recorded in the relevant log book.

Take care of the presence of bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.

Please note that permission is not required. However, failure to follow the rules in the future may result in a fine or the closure of your barbershop!

1. All hairdressers must have not only a sanitary book, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination every year.

Remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• body, face and hair.

Drawing up a marketing plan

It is very important when developing a strategy to decide on the name of the organization. The style of the barbershop should be in tune with the name. Pay attention to interior details. The name is better to choose a memorable, catchy. It is good if it is immediately associated with the corresponding type of activity.

At first, customers will come, learning about your hairdressing salon exclusively from advertising companies. Later, the word-of-mouth system will work.

It is worth using the following types of advertising:

• Bright and eye-catching sign.
• Distribution of leaflets and flyers on the street, as well as their distribution to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group in social networks).
• Entering information about the organization in all available catalogs of the city.

As you work, you may want to create your own website. Remember that it should be not only beautiful and informative, but also easy to use.

Income calculation

Due to the fact that we do not have much initial money, and the main competitors will be small hairdressing salons of the middle and economy class, the price must be set at the average market level. It is very important that the workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average check at the hairdresser's is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts reach up to 800 rubles, and if with coloring, for example, it will turn out much more.

The average price of the service is 400 rubles. Average traffic - 10 people per day for 1 master. Total 2 masters for 4000 rubles. will make 8000 r. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

Work can be carried out in an ordinary one-room apartment. The main thing is that it be transferred to commercial real estate.

Remember that one hairdresser should have at least 7-8 m 2. We have 2 barbers. If we take into account that the area of ​​​​a one-room apartment is approximately equal to 40-50 m 2, then there will just be an additional reserve space that can be used to attract another hairdresser to work.

The room is better to choose already made repairs. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), racks, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

The furniture includes a chair and an administrator's table, hangers, armchairs for waiting visitors.

From the equipment you will need a laptop for work, a phone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of the staff. It is better to order a uniform in a special company. Have them make clothes in a specific color scheme, logo, or organization name. Such a move will inspire confidence in customers. They will understand that the institution cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who do wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering favorable working conditions for them (perhaps a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of customers.

Initial Costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (STS, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many customers. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a barbershop, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decrease in demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality of services, work with clients, and conduct promotions.

1. Production risks . They result in a decrease in income.

To avoid these risks, it is necessary to carry out the replacement and repair of equipment in a timely manner, and to have a clear schedule for the implementation of these works.

1. Financial risks.

It is worth thinking about attracting investments, consider the option of taking a loan. If possible, it is possible to insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. natural risks.

You can avoid them with the help of property insurance.

I would like to give a few more tips:

If you feel that customers are not coming to you, run ads. The most effective in today's age of technology is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment can break down. Pay attention to finding a reliable supplier. Be sure to review all certificates. And when buying, do not throw away guarantees, receipts.

Raw materials are also better to buy in bulk. Find a local supplier or work with a professional cosmetics company directly. This is not only saving money, but also ensuring the reliability and quality of your products.

In the future, you can also retail beauty products. Just do not forget to include the appropriate OKVED code in the extract from the USRIP or USRLE.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising and offer them a job.

In order to reduce costs and increase control over the business, some entrepreneurs themselves act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.

Together with hairdressers you can provide manicure services. To do this, check out.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

When writing this article, we tried to develop a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand all aspects of the salon business in more detail. We hope this information will be useful to you.

Project idea

The idea of ​​the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future institution, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, on their basis, evaluate the potential efficiency and possible risks associated with the implementation of the project.

Let's start with some background information:

• A densely populated residential area in a city with a population of 500,000 or more was chosen as the proposed location;
• Salon area - 108 sq. meters (the premises are in long-term lease);
• Working hours: daily from 9.00 to 21.00;
• Planning horizon (time period during which the effectiveness of this business plan will be assessed) - 5 years;
• Discount rate - 14%;
• Organizational and legal form - Individual entrepreneur;
• Taxation system - Simplified (15% income minus expenses);
• The staff of the institution - 15 people;
• Estimated volume of investments - 4.2 million rubles;
• The source of investment is the owners' own funds.

It is assumed that the beauty salon will provide a wide range of services in all major areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage and etc.

Also, all customers will be able, if desired, to purchase all kinds of cosmetic products for personal care.

Project concept

The beauty salon project will focus on middle-income visitors, who should make up the bulk of the population of the city area chosen for placement. As a rule, most of the potential customers of such establishments are people living within walking distance.

As a key criterion for the location, the maximum proximity to potential customers was chosen. The establishment to be opened will be located on the first floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a place, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an indisputable advantage);
• The proximity of the pedestrian arteries of the city (central streets, boulevards and alleys);
• The presence of dense residential development in the area;
• Availability of convenient access roads and parking places where you can leave your car;
• The development of the surrounding infrastructure (shopping centers, shops and restaurants).

Structure of space use

To provide the declared list of services in a beauty salon, you will need to place:

• Hairdresser's room - 25 sq.m.;
• Manicure and pedicure room - 12 sq.m.;
• Beautician's office - 18 sq.m.;
• Solarium - 5 sq.m.;
• Massage room - 12 sq.m.

Also part of the area will be occupied by utility and administrative premises:

• Reception area - 16 sq.m.;
• Staff lounge - 8 sq.m.;
• Utility rooms - 12 sq.m.

The total area, taking into account all the premises, will be 108 square meters. m.

Table 1. Structure of space use

The name of a room	Area, sq.m.
Total:	108
hair salon	25
Beautician's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff lounge	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential customers.

The average check for the services provided will vary depending on the direction:

• Hairdressing services - 900 rubles;
• Cosmetology services - 1500 rubles;
• Massage - 1600 rubles;
• Manicure, pedicure - 900 rubles;
• Solarium - 25 rubles;
• Sale of cosmetics - 1100 rubles.

To start activities, it will be necessary to register with the tax authority of the entity in which the opening is planned. The best option for the legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

• To pass the compliance of the premises with fire safety rules;
• Obtain an expert opinion from the sanitary and epidemiological service;
• Register with Rostekhnadzor;
• Obtain a GOST-R certificate of conformity.

organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are people necessary for the normal functioning of the salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff is directly the masters and stylists who will provide services. Composition of the production staff:

• Stylists;
• Cosmetologists;
• Specialists in manicure and pedicure;
• Masseurs.

Administrators working on schedule 2/2 will receive 30,000 rubles a month. Accountant responsible for accounting and timely submission of accounting and tax reporting - 20 thousand rubles per month. Cleaning lady - 18 thousand rubles a month. The remaining employees will receive a percentage of the services they provide:

• Hairdresser-stylist - 40%;
• Cosmetologist - 40%;
• Specialist in manicure and pedicure - 40%;
• Masseur - 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
hair stylist	5
Cosmetologist	2	40% of the cost of the service rendered
Manicure Specialist	2	40% of the cost of the service rendered
massage specialist	2	35% of the cost of the service rendered

The wages of hairdressers-stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will go to the salaries of massage therapists. The share of specialists in manicure and pedicure is 13%. Administrator salaries will require 12% of total costs. Accountant - 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important points is the acquisition of all the necessary equipment. To organize the full-fledged work of a beauty salon, you will need equipment of the following categories:

• Hairdressing room equipment;
• Cosmetology cabinet equipment;
• Manicure and pedicure room equipment;
• Massage room equipment;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one child seat, two hairdresser's sinks, three tool carts, two dryers, one climazon, a hairdresser's vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Hairdressing chair for children	1	10	10
hairdressing wash	2	19	38
Tool trolley	3	3	9
hairdressing mirror	3	7	21
Sushuar	2	13	26
climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a beauty parlor, you will need a beauty chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

• Apparatus for ultrasonic peeling;
• Apparatus for myostimulation;
• Apparatus for electrolysis;
• Device for microdermabrasion;
• Apparatus for vacuum therapy.

The total cost of equipment for a beauty parlor will be 393 thousand rubles.

Table 4. Beauty parlor equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetic trolley	1	8	8
Ultrasonic peeling machine	1	27	27
Apparatus for myostimulation	1	45	45
Apparatus for electrolysis	1	55	55
Device for microdermabrasion	1	43	43
Device for vacuum therapy	1	41	41
Beautician chair	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for the manicure and pedicure room will include a manicure table, an armchair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Equipment for a manicure and pedicure room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	233
Apparatus for manicure	1	15	15
Hood for manicure table	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Apparatus for pedicure	1	77	77
Pedicure chair	1	19	19
Ring magnifying lamp	1	9	9
Pedicure trolley	1	17	17
pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	3	-	62
massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium worth 350,000 rubles will also be installed.

In addition to the above, it will be necessary to equip a reception area and a lounge for staff. The cost of equipping these two zones will amount to 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	11	-	149
reception desk	1	19	19
Administrator chair	1	6	6
Cash machine	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for the sale of cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Equipment of the rest room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
cooler	1	8	8
Other equipment	-	10	10

Below is a general breakdown of equipment costs.

The equipment of the cosmetology room accounts for 25% of the total costs. The share of the hairdressing salon is 22%. Manicure and pedicure room - 15%. Massage room - 4% of all expenses. Solarium - 22%. Reception area and lounge equipment - 10% and 2% respectively.

Marketing plan

The key elements of the marketing plan of the beauty salon will be the pricing policy of the establishment and the advertising promotion strategy.

The success and profitability of a business depends on the right pricing policy. When determining the prices for the services provided, first of all, you should pay attention to the following factors:

• The market price established in the proposed location area (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set a price below the market. Many of the newly opened beauty salons resort to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their masters, so it will be quite difficult to lure such a client into a newly opened establishment. Price is one of those factors that can affect the client's accepted opinion about changing salons.
• Set a price above the market. This pricing strategy should be used by beauty salons focused on luxury clients. For such people, the price is not a determining factor, on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
• Set a market price. In this case, you need to clearly think over and work out the advantages that will set you apart from your competitors. It is necessary to make a few "chips" that would contribute to the fact that potential customers gave their preference to your salon. As a rule, such "chips" are a customer loyalty program and a wider list of services provided (the use of new methods and practices of the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in spring and decreases in summer) and weekly (the peak in demand for beauty salons comes precisely on weekends, and decline in the first days of the week). To level serious load fluctuations, it is necessary to use a flexible pricing system, resorting to various discount programs.

Advertising is the main tool in the hands of the owners of a beauty salon, with which they can inform potential customers about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of customers, it is necessary to pay great attention to the advertising strategy.

At the initial stage, the most popular ways to promote the salon through advertising are:

These steps should help promote the salon and attract potential customers at the initial stage.

Calendar plan

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Development of interior design and repair work;
4. Purchase and installation of all necessary equipment;
5. Recruitment, website development and advertising campaign.

The first task facing the future owners of a beauty salon is to find a suitable premises. The premises must meet all the necessary criteria. To simplify this stage, you can resort to the help of professional realtors.

After the premises are selected and the lease agreement is concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are a Limited Liability Company and an Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, it will be necessary to order and install the equipment.

Also, do not forget about the selection of qualified personnel and the implementation of a set of marketing activities, including the development of a website and an advertising campaign.

It is assumed that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investment in the project

To implement this project, it will be necessary to invest 4.18 million rubles in it. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investment in the project

Investment article	Volume of investments, thousand rubles
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Premises selection	50
Interior design development	85
Premises renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Site development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. The delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include the rental of premises in the first 4 months, staff salaries in the first month of work, payment of utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, development of a website, recruitment, advertising and purchase of cosmetics inventory.

Income

It is assumed that the first quarter will be completely spent on resolving all organizational issues related to the opening, and the beauty salon will begin to fully function from the second quarter. The occupancy of the institution in the second quarter will be 29%. After that, the load will continue to increase until it reaches the design capacity (the design capacity is planned to be reached in 1.5 years from the start of the project).

The revenue part will be formed through the sale of services divided into the following groups:

• hairdressers;
• Cosmetic;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Income item	Average cost, rub.
hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair toning	1000
Laying	900
straightening	1000
Perm	1200
Cosmetology
Visage	1500
Face cleaning	1300
Depilation	900
piercing	1700
tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Nail strengthening	1000
Nail polishing	100
Nail polish removal	50
Lacquering	100
Pedicure	1200
Modeling of toenails	1200
Nail extension	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
Subscription for 60 minutes	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetic services - 1500 rubles, manicure, pedicure - 900 rubles, massage - 1600 rubles, solarium - 25 rubles per minute, and the average check for cosmetics sold - 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total income. Massage and manicure parlors will generate 14% of revenue each. Solarium - 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

• fixed costs;
• variable costs.

Salon fixed costs include:

Variable costs include:

• Salaries of hairdressers-stylists (40% of the cost of services rendered), cosmetologists (40% of the cost of services rendered), as well as manicure specialists (40% of the cost of services rendered) and massage therapists (35% of the cost of services rendered);
• General business expenses - 2% of revenue;
• The cost of purchasing the necessary materials - from 5% to 25% of the cost of each specific service;
• The markup on cosmetic products sold is 100% of the purchase price.

The cost of production will consist of 46% of labor costs, 23% of the cost of renting premises, as well as paying for utilities, telephone and Internet, 19% of the cost of purchasing the necessary materials, 5% of depreciation, 3% - business expenses and 2% taxes.

Taxation system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached with a revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% load, the revenue from the services provided begins to exceed the total costs (fixed and variable) and the project enters a positive cash flow from operating activities.

Revenue and net profit

The graph below shows the dynamics of revenue for 5 years.

As can be seen from the above graph, the beauty salon will begin to fully function only from the second quarter. By gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum load level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit for 5 years.

The beauty salon will be unprofitable for the first three quarters. The first quarterly profit of the institution is planned for the fourth quarter. After that, the profit indicator will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project efficiency analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow (Net cash flow);
• Net present value (Net present value);
• Payback period (Pay-Back Period);
• Discounted payback period (Discounted Pay-Back Period);
• Profitability Index;
• Internal rate of return (Internal rate of return).

Net cash flow (NCF) is the difference between the positive and negative cash flows from the project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

Also, this indicator can be characterized as the amount of cash remaining after meeting all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company, while not threatening its future activities).

Net cash flow is the sum of the cash flows from the investing, operating and financing activities of an entity.

The higher the value of net cash flow, the more attractive the project in the eyes of potential investors.

As can be seen from the above graph, the net cash flow (NCF) after 5 years will amount to 10983 thousand rubles.

Net present value (NPV) is the discounted (adjusted to a specific point in time) difference between all cash inflows and cash outflows.

NPV shows the value of income reduced to the current moment in time, which the investor expects to receive after the cash inflows, reduced by the amount of cash outflows, pay off the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, and if the NPV is less than zero, then investing in this project is unprofitable.

With the help of net present value, it is convenient to evaluate the effectiveness of alternative investment projects (with the same initial investment, a project with a large NPV is preferable).

As can be seen from the above graph, the net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the moment of reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted payback period (DPBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project, taking into account discounting.

The discounted payback period is defined as the point in time at which the net present value (NPV) becomes (and remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability Index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment investments.

Profitability index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate at which the net present value (NPV) is zero. The internal rate of return is used to calculate the alternative investment rate.

Project Internal Rate of Return (IRR)63,5 %.

A summary list of performance indicator values ​​is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles
Net present value (NPV)	6026 thousand rubles
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk Analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage of such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also give several effective ways to deal with them.

The risk of loss of competitiveness due to increased activity of competitors in the fight for customers.

Opening a beauty salon can affect the activation of competitors, which can lead to the loss of some potential customers.

The most productive ways to deal with this type of risk are:

• Well-designed marketing plan;
• Properly built pricing policy of the institution;
• High level of services provided;
• Clear loyalty program;
• The variety and attractiveness of the services provided.

The risk of high turnover (loss / enticement) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new customers. The quality of staff directly affects the level of services provided, and, accordingly, directly affects profitability.

Ways to prevent this risk:

• Effective system of personnel motivation;
• System for monitoring the level of services provided;
• Increasing the loyalty of staff to management and customers to the institution.

The risk of reducing the purchasing power of potential customers.

As a rule, this type of risk is associated with crisis manifestations in the economy. To level such risks, it is necessary to be flexible, both in pricing policy, and to be able to influence the reduction of the main business expense items:

• when paying for labor, it is advisable to use the piece-rate method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of loss of customer base loyalty.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion affecting the success of the salon business. Loyalty is a thing that can be developed over the years, and be lost in one moment. In order for this not to happen, you must:

• Continuously maintain quality;
• Monitor customer satisfaction with service quality;
• Adapt to the tastes and preferences of customers;
• Respond to all conflict situations that arise in the process of functioning of the institution.

The risk of technological lag caused by the emergence of new methods and services in the beauty industry.

The beauty industry does not stand still and every year there are more and more new advanced techniques and technologies. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. The most effective way not to lose competition in the market of new trends in the beauty industry is to constantly participate in thematic exhibitions and master classes.

• Salon summary
• room
• Permits
• Equipment
• Staff
• Advertising
• We make a count
• Our advice

Today we will talk about how much it costs to open a hairdressing salon, or rather, what expenses you should prepare for and what is the payback period for such a business idea. We want to clarify right away that in this article we are considering a business plan for a hairdressing salon with 2019 calculations for 4 chairs: 2 seats for men and 2 for women. Such a number of jobs will be quite sufficient if the amount of your investment is small and all you count on is an economy class cabin. So, step by step we will consider all possible costs, after which we will summarize the earnings.

Salon summary

Before you create an economy class hairdressing business plan, you need to completely decide for yourself what the salon will be like by making a brief description of the enterprise.

So, in our calculation example, there is a hairdressing salon with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for customers. From the services at the opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be enough. In the future, with the development of business, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

room

Having decided on the number of seats, you can easily calculate the required area of ​​\u200b\u200bthe room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 places will require 28 m 2. We add a waiting room (hall), a bathroom and an area for working personnel, we get approximately 40-45 m 2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdresser.

Depending on the initial capital, you can either rent the premises or buy the whole property. As for renting, it will significantly reduce the initial costs. The only point is to conclude an agreement for at least 5 years, because. You will invest in interior trim.

On average, the rental of non-residential premises in a residential area of ​​​​the city in 2019 will amount to 20 thousand rubles, the purchase - about 2 million (for Russia). It is clear that the calculations of this hairdressing business plan can be called average, because. in the village and in the center of Moscow, the costs will be very different.

It should also be noted that the cost of repair and decoration of the premises. If you try, you can find good specialists who will repair the interior for 100,000 rubles, excluding materials.

Permits

Having picked up the premises, you can proceed to the execution of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 printing and 1000 current account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to individual entrepreneurs, you will need permits from the SES, state fire supervision, and, of course, a certificate of a hairdresser if you decide to participate in the business on your own. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project must also be included in the ready-made business plan of an economy class hairdresser. As a rule, the cost of all the listed documents is, taking into account the independent opening of an individual entrepreneur, no more than 10,000 rubles.

Equipment

We turn to the calculation of the following costs in the business plan - for the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 armchairs with a sink for the women's room.
3. 4 hairdresser's workplaces (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes with the expectation of the first 3 months of work.

May be of interest: How to open your own photo studio from scratch?

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the room of working staff, as well as a bathroom. In total, the cost of equipment in the business plan for opening a hairdresser will be:

Name	The cost of 1 pc. in thousand rubles	Number of pcs.	Total cost in thousand rubles
Hydraulic chairs	8	2	16
Armchairs with a sink	16	2
Workplace of a hairdresser	10	4	40
Wardrobe	5	1	5
Benches in the waiting room		2
TV	15	1
office equipment	25	1	25
trimmers	2,5	8	20
Hair dryers		4
curling iron	2	3
Combs, scissors, razors
Shampoos, creams, varnishes
Total:

In total, the cost of equipment when calculating a finished business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working personnel. Please note that the cost of all items in the calculations was taken for 2019 and at the same time is not the lowest, so the price tag of the plan can still be slightly reduced if you find cheaper, but at the same time high-quality products.

Staff

The next thing you have to spend money on when opening an economy class hairdressing salon is the salary for the masters, administrator and accounting department. As for the masters, it is most profitable to work on a percentage of profit system. A payout of 20 to 40% will be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment by several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs, you will need to hire 6 people with a floating work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you yourself can meet clients and book them for certain services. It is recommended to hire accounting outsourcing. For such services, you will pay approximately 80 thousand rubles a year, but for that all paperwork will be handled by a qualified worker.

Advertising

Well, the last thing to include in an already existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. With an increase in the number of “own” clients, the salon’s advertising will be distributed precisely thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have the initial capital from which you can allocate money for more visible and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, the cost of advertising campaigns is usually about 50 thousand rubles, which we will take for our example.

Do not forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group in social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a count

So, we have considered all the possible costs of opening a hairdressing salon, now let's summarize, and see in the tables of consumption and payback how profitable such a thing is. female business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Salary for craftsmen 6 people. (including accounting) 10

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of a hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last, most interesting question for our readers - what is the benefit of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average check, especially for a woman, is 500. For calculations, let's take a check of 350 rubles. With the right location of the hairdressing salon in the first months, there will be at least 900 visitors per month. In the future, the growth should be at least 50%, namely 1300-1500 customers. The total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income - at least 95,000 rubles per month. The payback period of such a project will be 5-6 months (the average indicator ranges from 6 to 14 months).