Electronics fair IFA in Berlin. Electronics fair IFA in Berlin Ifa exhibition in berlin novelties

IFA 2018 is developing rapidly and in recent years the exhibition has become one of the largest technical shows.

The event kicked off on August 29 in the German capital, and dozens of major hardware manufacturers came together to showcase their best and most cutting-edge creations.

Smartphones, smart speakers, headphones, laptops - IFA is a wonderful exhibition household appliances and electronics, which has grown so much that it is a serious competitor to CES in Las Vegas, colleagues from America.

To quench your thirst for pre-show information, we've put together all of our hunches and predictions about what we'll see on the show floors.

In pursuit!

• What is this? Europe's largest technology exhibition in Berlin, Germany;
• When to expect? The exhibition will be held from August 31 to September 5;

SAMSUNG

Samsung has already scheduled a release, but the company may hold off on its Galaxy Tab S4 tablet until it's shown at the show.

We've also heard that Samsung will be releasing a new Gear S4 smartwatch this year, and we wouldn't be surprised if the Gear Fit 3 fitness band comes hand in hand with it.

SONY

Sony has always taken the IFA show seriously, holding back a few flagship announcements until the fall show with some concept devices to keep your mind wandering into the distant, sometimes crazy tech future.

We expect to see the Xperia XZ3 and XZ3 Compact given how much of the booth was devoted to smartphones last year. An updated version of Sony's smart speaker, the LF-S50G, may also be on display at the show.

LG

Last year, LG showed us a smartphone, so at IFA 2018 we won't be surprised by the release of the LG V40 receiver. When LG's flagship phone couldn't reach the same heights as the competition, the door was left open for the V40 to brighten the show.

And first of all important point for the company, as LG executives will be giving a joint keynote at the show to describe LG's strategy to bring AI to its devices. We certainly expect a lot of noise around the vision of the leaders of the future of the company.

We also recently learned about the existence of low-cost LG smartwatches, so we look forward to learning more about them at an upcoming show.

Huawei

IFA could turn into a smartphone show because Chinese manufacturer Huawei is also rumored to be preparing to show a new phone in the German capital.

The device promises to be a successor, so we're willing to bet money on what it will be. This is a business-oriented P20 series of devices from the company, with a focus on performance and battery life.

Last year, however, Huawei held its own post-IFA event to launch the latest Mate.

It's been a while since Huawei showed off new wearable tech though CEO The company, Richard Yu, has promised that the third iteration of the watch is on its way. We would like to see an exquisite Huawei smart watch with great features, long battery life and attractive design.

FITBIT

Fitbit specializes in affordable, easy-to-use fitness trackers, and the Charge 2, unveiled at IFA 2016, proved to be a great device that didn't burn holes in the budget.

However, Fitbit's releases are a little unpredictable - the company's first Fitbit Ionic phone was announced just before the 2017 show, but we'd venture a guess that we'll see the Fitbit Charge 3 at IFA this year.

MOTOROLA

Motorola's big release at IFA 2017 was the rugged mid-range Moto X4 smartphone, which was only slightly behind its more high-end predecessors.

We may see an iteration of the Moto X5 this year, but so far we haven't heard any reliable rumors, while some sources even suggest that the model has been canceled to focus on the E, G and Z series.

Lenovo

Lenovo used last year's event mainly to showcase its first, the Lenovo Explorer. While they impress with their attractive and user-friendly design - given the boom in the VR headset market, all eyes have been on Lenovo's more affordable junior headset - in recent months, and we expect to hear more about the company's VR plans at an upcoming show.

PHILIPS

Philips unveiled the first-ever Quantum Dot Philips 8602 TVs at IFA 2017. And while it's unlikely that the company has any brand new technologies in the works, we expect to see other highly specialized TVs this time around.

ACER

Acer announced an impressive variety of computers at last year's show.

Skilled gamers got the Acer Predator Orion 9000 with a massive 18-core processor and an All-in-One cooling system. For mobile users, the Swift 5 and Spin 5 hybrid tablets have arrived. For everyone else, the company has introduced the Switch 7, the first fanless laptop.

Given the usual speed of the computing world of technology, we expect to see some iterations of the above devices based on current processors and other advances.

ASUS

As a general rule, we can expect ASUS to show something that catches the eye. Last year it was the world's thinnest 2-in-1 laptop, the 13-inch ZenBook Flip 14, as well as an impressive addition to its headset series, designed to cut down on facial fatigue, sweating, and other issues we usually get with premium headsets. .

As more and more names enter the VR arena, we look forward to seeing a new iteration of a headset that will help ASUS compete in this corner of the ring.

PANASONIC

Panasonic makes great speakers. A very important release of IFA 2017 was the SC-GA10 smart speaker, which proved to be a truly capable Bluetooth device, combining great sound with built-in Google Assistant (for voice commands) and Chromecast (for media streaming).

Given how often consumers have to choose between a good voice assistant and sound quality, we would like Panasonic to commit to expanding the range of SC smart speakers.

In the meantime, here.

The Berlin IFA exhibition reopened its doors to the largest manufacturers consumer electronics. Traditionally, new models of TVs, laptops, various audio devices and even mobile gadgets are demonstrated there. This year the exhibition turned out to be truly rich in various novelties.

Sony Xperia XZ3

Japanese Sony often chooses IFA as a place to announce new smartphones. This time, she brought a fresh flagship to Berlin, which demonstrates the previously chosen direction in design. Compared to the previous model, the body of the device has become only slightly more streamlined and at the same time thinner: 9.9 mm versus 11.1 mm for its predecessor.

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The main difference between the XZ3 and the curved sides of the 6-inch OLED display with a resolution of QHD + (2880 × 1440 pixels). Other improvements include a new 13MP front camera, a 3,300mAh battery, and a new Side Sense feature that allows you to display a special menu when you tap on the side of your smartphone's screen.

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The device is powered by a Snapdragon 845 processor, supplemented by 4 GB of RAM and 64 GB of internal memory. The main camera is a single 19 MP. There is protection against water and dust according to the IP68 standard. The Xperia XZ3 will go on sale with Android 9 Pie pre-installed for about 800 euros.

BlackBerry Key 2LE

This smartphone from the Chinese TCL, which owns the BlackBerry brand, is a simplified version of the Key 2 model. The novelty received approximately the same design and, of course, a mechanical QWERTY keyboard. True, now it is not touch and does not support gesture control.

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The screen is traditional for the company's latest devices. This is a 4.5-inch IPS-matrix with an aspect ratio of 3: 2 and a resolution of 1620 × 1080 pixels. The Qualcomm Snapdragon 636 processor is responsible for performance. The amount of RAM was 4 GB, and the built-in memory was 32 or 64 GB, depending on the version. There is support for microSD cards.

trustedreviews.com

The main camera is dual, 13 and 5 megapixels. Front - 8 MP. The battery capacity was 3,000 mAh, fast charging Quick Charge 3.0 is provided. The smartphone also supports Bluetooth 5.0 and NFC. It will be on sale next month at a price of 399 euros for the 32 GB variant.

LG G7 One

LG at IFA 2018 showed its first smartphone on a clean android versions. The model was named, which indicates that it belongs to the flagship family. True, it is technically different from the original.

gsmarena.com

LG G7 One received last year's Snapdragon 835 processor, 4 GB of RAM and 32 GB of internal expandable memory. The screen is 6.1-inch, with a resolution of 3120 × 1440 pixels and a notch at the top. The main camera is single, 16 MP, aperture - f / 1.6. On the front, there is an 8MP sensor with f/1.9 aperture.

gsmarena.com

The battery capacity was 3,000 mAh. Responsible for the sound are proprietary Boombox stereo speakers and a 32-bit Hi-Fi Quad DAC with DTS-X support, which simulates 7.1-channel surround sound through headphones.

Kirin 980

Huawei did not bring another flagship to IFA, but showed the latest flagship Kirin 980 processor. This is the first single-chip system to be produced using a 7-nanometer process technology. It includes three clusters of cores: two Cortex-A76 with a frequency of 2.6 GHz, two of the same core with a frequency of 1.92 GHz and four Cortex-A55 with a frequency of 1.8 GHz.

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Huawei representatives said that in games Kirin 980 is about 22% faster and 32% more economical than the top-end Qualcomm Snpdragon 845. In many ways, this advantage is provided by the Mali-G76 graphics accelerator.

Also, special emphasis was placed on the NPU, which is responsible for operations based on artificial intelligence. In terms of image recognition speed, the Kirin 980 is twice the same Snapdragon 845 and three times the Apple A11 Bionic, company representatives assure.

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The chip has LTE support Cat.21 (1.4Gbps) and compatible with 2133MHz LPDDR4X RAM. The first owners of such a processor will be the flagships Mate 20 and Mate 20 Pro. Both models should be announced on October 16, which the manufacturer also announced as part of the IFA.

Casio Pro Trek Smart

Casio has announced an updated model of smart watches Pro Trek Smart WSD-F30. As before, the accessory received a protected case that complies with the American military standard MIL-STD-810G. The watch can easily withstand being dropped on hard surface and diving to a depth of 50 meters.

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The main screen has a 1.2-inch OLED matrix with a resolution of 390 × 390 pixels. On top of it is a more economical monochrome LCD display that you can switch to to conserve battery. It can display time, date, altitude and compass. In this mode, the clock will work up to a month.

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The OLED display is used when working normally with Wear OS (Android Wear). This platform allows you to use various activity trackers, maps, planners and other applications. In this mode, autonomy will be about one and a half days. The watch will go on sale at the end of January for $549.

Skagen Falster 2

This is another accessory based on Google's Wear OS operating system. Unlike Casio watches, the Skagen Falster 2 is made in a more classic design that allows you to wear it even with a formal suit. At the same time, their metal case is reliably protected from water and allows you not to remove the watch when swimming.

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The round touch display has a diagonal of 1.19 inches. Inside is a Snapdragon Wear 2100 processor. There is a built-in GPS module, a heart rate sensor and NFC for contactless payment via. The battery capacity was 300 mAh.

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The watch allows you to communicate with the voice assistant "" and provides everything standard features WearOS. Sales of Skagen Falster 2 will begin on September 12th. The version with a silicone or leather strap will start at $275, while the version with a metal bracelet will cost $295.

Polaroid OneStep+

Polaroid decided to go back to its roots and announced the vintage OneStep+ instant camera. Externally, it is very similar to the original OneStep camera, produced since 1977. It has roughly the same plastic body, a large viewfinder, a red button on the front, and a photo paper cartridge.

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The camera supports connection to a smartphone via Bluetooth. With the help of a special mobile application Polaroid Originals users can remotely control shooting and use additional effects. Each picture is automatically saved to your smartphone's memory and printed on the OneStep+ itself.

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Autonomous operation of the camera is provided by a built-in rechargeable battery of 1100 mAh. Polaroid OneStep+ is already available for order on the official website at a price of 160 euros.

Asus ZenBook

Asus brought to IFA a number of laptops, the most interesting of which were representatives of the top series. We are talking about models that received screens with minimal frames. Each of them is the most compact model in its class.

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In addition to a virtually frameless display and minimal dimensions, the new ZenBook features an unusual backlit touchpad that allows you to use it as a separate numeric keypad. With all this, laptops comply with the military strength standard MIL-STD-810G.

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Depending on the modification, they can be equipped with Intel Core i5 or i7 processors, NVIDIA GeForce MX150 graphics card with 2 or 4 GB of memory, 8 or 16 GB of RAM and up to 1 TB SSD. The ZenBook 13 and 14 versions have a screen resolution of 1,920 × 1,080 pixels, while the ZenBook 15 has a 4K version.

Lenovo Yoga Book C930

Lenovo's most interesting novelty is the Yoga Book C930, equipped with two displays, one of which is powered by E-Ink electronic ink technology. It is designed for drawing with the Active Pen stylus, comfortable text reading and customizable virtual keyboards.

expertreviews.com

Both displays have a diagonal of 10.8 inches, but their resolution is different. Color has 2560 x 1600 pixels and monochrome has 1920 x 1080 pixels. Inside, there is a 7th generation Intel Core processor, 4 GB of RAM and 256 GB of internal memory.

expertreviews.com

The body design is fanless. The traditional Yoga hinge allows the displays to rotate 360°, changing the shape of the device for greater convenience. In this case, the lid itself opens by double tapping on it, which is quite unusual. Lenovo Yoga Book C930 will cost from 1,000 euros.

Acer Predator Triton 900

One of the most interesting gaming novelties was the Predator Triton 900 transformer from Acer. This is a top gaming laptop with a swivel screen. Moreover, the mechanism for changing the position is controlled by software, you do not need to move anything with your hands.

tek.no

This design allows not only to vary the position of the display, but also completely overlap the keyboard, turning the device into a huge tablet. The 4K touch screen is quite conducive to this mode of operation. The keyboard itself is completely mechanical. To the right of it is a touchpad with a backlit number pad.

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The manufacturer is still silent about the filling, since this model is still far from the final release. So far, this is more of a concept, which even at the exhibition itself was mostly shown behind glass. More details about it are expected at CES 2019.

The IFA exhibition in Berlin is the fourth and last major gadget show of the year. In January, CES pleases with new products, then the February MWC picks up the baton, and Computex takes place in June, and in early autumn, manufacturers from small to large gather in Berlin. That's what happened this year as well. Let's see what interesting (well, or strange, which is also interesting) we were shown in Berlin.

Smartphones

There were no historically important announcements at IFA 2018. In general, this year the exhibition in its smartphone context resembled, ahem, a merry gathering of freaks. Big and serious guys either showed their new products earlier than the exhibition (remember Samsung with its Galaxy Note 9), or they will show it later (let’s point to Huawei with its Mate 20 presentation in October), but in Berlin, smartphones were presented by companies with slight oddities and vague considerations about common sense. sense.

Motorola couple of models on Android One. They may be good or even good. But in Russia, hardly anyone will need it. Because the niche of smartphones with pure Android is occupied by Nokia and Xiaomi. We did not stop loving the first one even during the years of the absence of the brand on the market, and now they are happy to return, and the second (Xiaomi) . Because it's cheap and good quality. The third one is obviously superfluous here, and if Motorola with its smartphones comes to success somewhere, it is clearly not with us.

Sony? It's cool, of course, that the Japanese remembered the existence of OLED screens and suddenly equipped their new smartphone with such a display. And it’s not at all cool that this device has a price of 900 dollars (in Russia, the vange is 60 thousand rubles, or even more expensive) rear camera. And only 64 GB of internal memory. And 4 GB of RAM. In general, the situation is the same as in the case of LG. The smartphone is entertaining, but only if you do not think about the potential price. Sony is also unlikely to seriously think about prices, otherwise they would not sell their flagships for the same money as Apple in an embrace with Samsung.

BlackBerry - more precisely, the Chinese from TCL now standing behind this brand - the Key2 LE model. For lovers of smartphones with keyboards and just unusual gadgets this is certainly a find. The only question is how many such comrades are left? Thousands, but certainly not tens of thousands.

ZTE recovered from US sanctions and showed two products: a rather banal Snapdragon 845 flagship and an unusual smartphone bracelet with a flexible screen. At the exhibition, they seemed to say that the latter would soon go on sale, but there is an opinion that the Chinese are slightly exaggerating.

Who really pleased is Huawei. Yes, here, too, there were some “not for everyone” models (we are talking about a sliding device), and yet the highlight of the program was a super-powerful chipset. It will form the basis of the mass of Huawei and Honor devices in late 2018 and all of 2019, and therefore this announcement was any discounts are significant. By the way, the first serial devices on Kirin 980 - models of the Mate 20 family - will be shown on October 18th. This was also announced at IFA 2018.

Well, in general ... Let's repeat: IFA in its smartphone manifestation has turned from an exhibition that once acted as a platform for the presentation of the Samsung Galaxy Note, into an exhibition where mostly not very bright smartphones are shown, which are unlikely to have a serious impact on the market .

laptops

As is usually the case, laptop manufacturers brought dozens of new models to Berlin. Well, or updated. The company has focused on reducing the frames around the screens, reducing weight and dimensions. Thus, the Zenbook 13, 14 and 15 models, according to the Taiwanese manufacturer, are the most compact in their classes - 1.3, 14 and 15.6 inches, respectively.

And the ASUS ZenBook S model can work without recharging up to 20 hours. At the same time, this laptop is not afraid of shocks - compliance with the American military standard MIL-STD-810G is declared.

Acer, in turn, was able to surprise with a gaming laptop. It is difficult to say whether this device is serial or conceptual. The model is equipped with a 4K screen that rotates with a hinge. Thus, it can be brought closer to the user, leaving access to the keyboard, or even turn the laptop into a gaming tablet. There is little data on the characteristics of the laptop: a mechanical keyboard, Nvidia G-Sync support, fourth-generation AeroBlade 3D fans that cool an unknown processor.

Lenovo showed off a laptop with an E Ink screen instead of a keyboard. It is, of course, cool. And it looks spectacular. Another thing is that buying a computer with such, um, non-standard implementations of the input means will only be true high-tech enthusiasts. By the way, at IFA 2016 the company is already similar in concept to the Yoga Book laptop with an unusual keyboard - touch. She could demonstrate buttons and turn into a drawing tablet. History is silent about the market fate of this product. It is believed that fate was very sad.

TVs

This is not to say that the "era of 8K" has already arrived. It won't happen in the next couple of years either. But manufacturers are already preparing for it with might and main, and in quite different ways.

So, LG is focusing on OLED technology. At IFA 2018, the company is the world's first 8K OLED TV. How much it will cost - we are afraid to even guess. And yet: it is possible that one and a half to two million rubles.

Samsung, in turn, has a whole line of 8K TVs with QLED (read - LCD) screens. Why this Korean manufacturer, known for its beautiful AMOLED displays for smartphones, does not use this technology in TVs is an open question.

There were other "zomboyaschiki" at IFA (more precisely, now "zombo panels"), but there is nothing to talk about them. They are trying to impress us with an incredible resolution, but people have not yet managed to massively force their apartments even with 4K models, because they are by no means cheap. What is 8K here!

And other cool stuff

Well, and a few more products that are either just interesting and unusual, or need additional clarification.

For example, Huawei to become a player in the smart speaker market and showed the AI ​​Cube model. (True, it's more likely still a truncated cone, not a cube.) The Chinese company does not yet have its own virtual assistant, so it was decided to use Amazon Alexa. For Russia, this is bad news: our column, most likely, will not be sold.

Casio is its third rugged smartwatch with Google software. The most interesting thing about them is the battery life, which can reach a month. The fact is that the Casio Pro Trek Smart WSD-F30 is equipped with a unique 1.2-inch dual-layer display, consisting of two screens. The first is OLED, the second is monochrome LCD. When using all the features of the watch (and this requires the operation of an OLED matrix), the battery life is from one and a half to three days. However, the user can disable all smart features of the model and switch to a monochrome screen that only displays time, altitude, barometric pressure, and compass data. In this case, the battery life of the Pro Trek Smart WSD-F30 is extended to a coveted month.

Samsung, by its own claim, is the world's first curved monitor to support the high-speed Thunderbolt 3 interface. The model is called C34J791 and belongs to the QLED family. The main advantage of Thunderbolt 3 in the case of monitors, if anyone does not know, is the ability to transfer images and power using a single cable. "Down with the web behind the monique", so to speak.

Perhaps the most unusual product among Acer's new products is a chair for gamers. It vibrates under the player, complementing the sound effects with the feeling of a passing shock wave explosion or engine noise. There is a footrest and the backrest reclines 140 degrees. Extendable metal bracket supports up to three 27-inch monitors, as well as the installation of a Predator gaming computer. In general, rich techno-maniacs have their own quirks, and the megachair is designed to satisfy them.

This is how the Berlin exhibition turned out. After passing through dozens of new products shown in huge pavilions, a strange feeling does not leave. It can be expressed something like this: exhibitions are probably useful to some extent, but still this is an outdated genre. Yes exactly. Showing iconic new products in parallel with business colleagues becomes meaningless, as they are lost in a huge maelstrom of other products. And that is why the most important, the most interesting and, in the future, the most popular are shown to us at separate presentations outside of any exhibitions.

In 2019, Berlin will host the 59th IFA 2019 Consumer Electronics Fair. It has been held annually since 1924. It happened that the Exhibition was held outside Berlin: Düsseldorf, Frankfurt am Main, Stuttgart, but since 1971 Berlin has again become the venue. IFA is the largest exhibition in its industry, allows you to find out Newest technologies in the field of electronics.

English title: IFA 2019

Place holding: Berlin ExpoCenter City (Messe Berlin)

Address: Messedamm 22, 14055 Berlin, Germany

GPS coordinates: 52.50133°N / 13.27431°E

Statistics of the IFA exhibition in 2017

Number of exhibitors: 1 805

Quantity visitors: 253 000

Exhibition square: 159 000 m2

Transaction volume: 4.7 billion euros

Why go to the IFA exhibition?

The inscription on the IFA banner reads: "Official partner of the future since 1924". And indeed it is. It is here that both world leaders in the field of electronics and newcomers with a large supply of ideas come together. Such well-known companies as Samsung, Sony, LG, Whirlpool, Kärcher and others show their new products. Visitors to the largest Consumer Electronics Exhibition will be pleased not only with new products, but also with master classes, meetings and shows. IFA 2019 will present latest technology in television technology, photo and video equipment, HiFi, computers, etc.

Interpreter for the IFA exhibition

To find an interpreter to accompany you at the exhibition, leave a request or select an interpreter in the section .

Product Categories at IFA

• Small household appliances: for kitchen, floor cleaning, irons, ironing systems and more.
• Audio / Stereo / Surround Sound: portable and stationary devices, headphones and other accessories, multi-channel surround sound systems.
• Communication: mobile and stationary devices, wireless devices, accessories.
• Large home appliances: food preparation and baking products, refrigerators and freezers, washing machines and dishwashers.
• Smart Home / Home networks / Robotics: home automation and home networks, network components and service providers, robotics, drone, electricity generators, accessories.
• IT hardware and software / VR (virtual reality devices): additional devices and for distance, personal computers, software and applications, virtual reality and electronic glasses, 3D printing.
• Lifestyle / Health: beauty and personal care products, hair stylers, hand dryer, hair and beard trimmers, razors, massagers, infrared heaters, women's electric shavers, heating pads and blankets, manicure and pedicure products, epilators, inhalers, dental appliances and electric toothbrushes, soft lasers, solariums, hand dryers.
• Electrical appliances for heating and air conditioning: air conditioners and fans, electric heaters and water heaters.
• Photo / video: cameras and camera accessories, digital cameras, storage media for cameras and still cameras, image entry/deselection devices, photo and video editing, software for archiving, digital imaging.
• Smart Fitness: trackers for sports, active rest, sleep, smart watches, hearing aids, clothing and hats.
• Television: televisions and accessories, television and radio broadcasting, on-line and on demand from the supplier.
• Components and accessories for electrical appliances: spare parts, accessories and components for electrical appliances.
• Digital health: electronic balance, heart rate monitors, blood pressure monitors, devices for light therapy, glucometers, digital thermometers, electrostimulators.
• Built-in kitchen units: built-in ovens and cookers, hoods, steamers, dishwashers, coffee makers and other built-in appliances.
• Home entertainment: batteries, rechargeable batteries and chargers, game consoles and controllers, projectors, video and DVD, entertainment programs, gaming software.
• Automotive Media: navigation, acoustics, communication devices for cars, car video.
• Miscellaneous: furniture and storage systems, hearing aids, publications, clocks and alarm clocks, digital weather stations.
• Research laboratories and startups: smart mobility, startups.
• Infrastructure: terrestrial, satellite, cable: set-top boxes, telecom operators, receiving antennas and accessories (terrestrial and satellite).

Registration for the IFA

To participate in the exhibition, you must purchase a ticket. Ticket prices are listed on website of the exhibition organizer.

Children who have not yet reached the age of 15 are allowed to enter the exhibition grounds only if accompanied by a parent or guardian. Exceptions apply only if they are specified in the cash register entries. Dogs and other pets are not allowed on the show.

How to get to the IFA pavilion

IFA 2019 organizers recommend using public transport as there are limited parking options in the area. A parking space at the International Congress Center (ICC) will be available from mid-August. The cost of a parking ticket is EUR 25 per day or EUR 3 per hour. You can also use the 5,000 additional parking spaces at the nearby Olympic Stadium. From there it is proposed free bus to the fairgrounds and back during the Consumer Electronics Show.

1. By train.

Messe Berlin in cooperation with Deutsche Bahn offers attractive discounts for IFA in Berlin. The cost of a special ticket is from 54.90 euros (one way). Special offer for visitors: one-way tickets to the exhibition with a link to the train (limited offer) cost 54.90 euros (2nd class) and 89.90 euros (1st class); one-way exhibition ticket on any train (offer unlimited) - €74.90 (2nd class) and €109.90 (1st class).

All information about the Deutsche Bahn ticket is located .

2. By plane.

The Berlin ExpoCenter City is directly connected to Berlin's international airports via connecting motorways and the public transport network. 75 airlines connect the international airports of Berlin with 50 countries of the world.

Get from Berlin airports to the exhibition grounds will help you router in the "Plane" tab, where you can see an approximate route by taxi and public transport with stops, schedules and approximate travel times.

3. By car.

There are a total of 12,000 parking spaces in and around Messe Berlin. The multi-storey car park ICC Berlin is also open. During major exhibitions, a free bus runs between this parking lot and the Exhibition Center. Enter the address of the exhibition area into the navigator: Messedamm 22, 14055 Berlin. GPS coordinates: 52.50133°N/13.27431°E. Some navigation systems allow you to choose between the North, East and South entrances, so consider the location of the exhibitors you are interested in. you can use router exhibition organizers in the "Car" tab.

4. By public transport.

There are taxis, underground/train stations and bus stops near the entrances to IFA 2019. The public transport system in Berlin will allow you to reach your destination quickly and comfortably. More detailed information timetables and rates can be found . Use router in the "Public Transport" tab to optimally plan your trip on various options public transport. In addition, the estimated duration and estimated travel costs are reported.

IMPORTANT: The information in this article is a translation from official website of the exhibition organizer. Since the information may change, check it on the organizer's website.

IFA is the world's No. 1 trade show for consumer electronics and has been held annually since 1924.

IFA 2011 - 238000 visitors and 1441 exhibitors.

IFA 2012 - 1439 exhibitors and 240,000 visitors.

IFA 2013 - 1,500 exhibitors and about 240,000 visitors.

IFA 2014 highlights major trends

• many experts and journalists noted that smartphones are slowly eating up tablets: it is worth remembering the term "phablet" - a derivative of the phone and tablet (in English, phone and tablet, respectively).
• The biggest manufacturers are vying to offer watches: wearable microcomputers are one of the hottest trends of the year, after CES in Las Vegas they were again in the spotlight at IFA.
• many devices (including televisions) today are becoming a kind of computer with Internet access. In fact, humanity is entering a new era of the so-called Internet of Things, when everything is connected to everything.
• smart devices are beginning to cover the field of medicine, one way or another helping a person to control their health.

In general, the trends demonstrated at the exhibition coincide with the conclusions and forecasts of experts - Electronics will be faster, cheaper, more compact.

IFA 2015 has confirmed its leading position in the world, gathering on an area of ​​150,000 square meters. m with a total of 1,645 exhibitors and over 245,000 visitors.

IFA 2016 used additional space for the first time, where 1823 exhibitors (+13%) presented their products, in total 158000 (+5%) square meters were occupied. m. The exhibition ended with an expected level of transactions of 4.5 billion euros and an attendance of 240,000 people.

IFA 2017 attracted more than 253,000 visitors to Berlin at full capacity: 1,800 exhibitors showcased their latest products and services on 159,000 sq.m. fully booked showroom in Messe Berlin. The mood among the participants was very optimistic, especially considering the order volume of 4.7 billion euros achieved during the 6 days of the event.

The power of innovation and brands has once again turned this event into the world's most important trade show for consumer electronics and home appliances. With more than half of all foreign trade visitors, IFA Berlin provided a huge boost to both manufacturers and retailers.

Innovation, artificial intelligence, voice recognition and the explosion of connected devices have driven IFA to a new record. In 2018, the world's leading trade show for consumer electronics and home appliances attracted 245,000 visitors, including almost 150,000 trade visitors, over 50% of whom came from overseas, marking a new record international attendance. The high transaction volumes during the IFA rose again to 4.7 billion euros.

With 1814 exhibitors and an area of ​​161,200 sq. m IFA 2018 occupied the entire area of ​​the Berlin Expocenter, and IFA Global Markets (only for trade visitors) completely occupied STATION Berlin on Gleisdreieck.

6,000 journalists from 75 countries reported on a huge range of innovations and technology trends at IFA.

The main profiles of the IFA exhibition:

• TV, DVD, home theater (IFA Home Entertainment)
• HiFi audio equipment, loudspeakers (IFA Audio Entertainment)
• Photography, video, MP3, computers, computer games, memory cards (IFA My Media)
• TV stations, radio, professional equipment for mass communication professionals (IFA Public Media)
• Telecommunication, cable TV, mobile, navigation, content providers (IFA Communication)
• Providers, semiconductors (IFA Technology & Components)

History of the international exhibition of consumer electronics IFA

motherland international exhibition IFA - Berlin. The history of IFA reflects the development of consumer electronics from the very first radio to 3D video technology.

The exhibition, then called the Great German Radio Exhibition, received its first visitors on December 4, 1924. And the 1930 exhibition was opened by Albert Einstein himself, whose speech was broadcast on the radio in live. But on the birthday of the fair, one could only dream of a live broadcast: by that time, German radio was only a year old. Six years later, progress in the field of broadcasting has reached unprecedented heights. The "highlight of the season" were superheterodyne and shortwave receivers, and television began to take its first steps.

The unique task of reconciling peoples

In his welcoming speech, Einstein emphasized: "The sources of any technical achievement are the divine curiosity and passion of an inquisitive researcher, as well as the creative imagination of the inventor. As for radio, it faces a unique task - the reconciliation of peoples," Einstein emphasized. But after a few years technical progress in Germany was squeezed in the ideological grip of National Socialism. Propaganda Minister of the "Third Reich" Joseph Goebbels, who, among other things, oversaw the exhibition, said: "We do not make any secret: the radio belongs to us! I consider it the most modern and most important of all existing funds influence on the masses.

The Nazis used radios as technical means propaganda. The people ironically nicknamed these devices "Goebbels' mouth" (Goebbels-Schnauze). In August 1939, when Goebbels visited the 16th Great German Radio Exhibition, Germany's radio was already preparing the country's population for war with might and main.

Residents of the western part of the divided Germany were able to see the novelties of consumer electronics again only five years after the end of World War II - in 1950 in Düsseldorf. Since then, the exhibition, from the name of which the word "large" has disappeared, has been held every two years alternately in Düsseldorf, Frankfurt am Main, Stuttgart and Berlin.

How much progress has been made

In 1950, the victorious march of ultrashort waves began. And two years later, the first televisions appeared in the homes of the Germans. Since 1955, thanks to the development of transistor technology, the once bulky radios have been reduced to a portable, so-called suitcase radio.

In 1967 the exhibition returned to Berlin. German Chancellor Willy Brandt, speaking at its opening, proclaimed the beginning of the era of color television in Germany. West Germany became the first European country to introduce color television in the PAL system. The first color TV set cost then about 2400 Deutschmarks.

In 1971 the exhibition became international. This fact was reflected in its new name, which the exhibition bears to this day: Internationale Funkausstellung (IFA). The catalog of new products presented on it constantly grew in volume. In those days, VCRs and remote controls entered the everyday life of the Germans, and video text on televisions became commonplace. In the 1980s, the public-legal TV and radio broadcasting had competitors - private TV channels, and the 1990s were marked by the appearance of computers on the market. All this was directly reflected on the stands of the IFA.

All new technologies that have radically changed people's perceptions of the possibilities of radio and television - digital radio and television broadcasting, MP3 players and Cell phones- became the main topics in the IFA pavilions.

At the beginning of this century, flat-panel TVs with liquid crystal screens were exhibited at the exhibition, and in 2003, the first antennas receiving digital broadcasting signals were exhibited.

In recent years, the exhibition has hosted two European premieres - high-definition television (HDTV) and the broadcast of television programs to mobile phones. Since 2005, the organizers of the IFA Fair have decided to hold the exhibition every year.

Editor: Andrey Kobyakov

An extended description of the event, a map with a mark of the venue, as well as a link to the official website of the event are available only