Coffee to go business start. Takeaway coffee: a detailed plan for opening

How to open coffee to go: where to rent a place for a coffee shop and how much money do you need? 6 arguments "for and against" points on the street + financial calculations.

The cost of opening a coffee shop: 360,000 rubles.
Business payback period: 8-12 months.

Coffee to go - as a business, which, compared to other projects in the area of ​​"street food", does not require large capital investments.

Statistics show that the average person drinks up to two hundred cups of coffee a year.

True connoisseurs are ready to pay any amount (within reason) to enjoy a glass of aromatic coffee.

Despite the fact that there are more and more such points, the profitability of the business practically does not fall.

Of course, you need to understand that tasteless coffee from cheap beans or brewed by an inept barista will not be popular.

Therefore, before starting to implement a business idea, it is worth gaining a good knowledge of coffee varieties, its types and methods of preparation.

What do you need to open "coffee to go"?

In order for coffee to go as a business to generate income immediately and pay off as early as possible, you should immediately take into account the nuances, all possible sources of income and types of services offered.

Perhaps it will be not only drinks, but also buns or some kind of confectionery.

List of what you need for:

1. Prepare documents for opening an enterprise (register an individual entrepreneur or LLC, comply with sanitary standards, and the coffee house must also pass the appropriate checks).
2. Choose the form of taxation for a coffee shop (it is recommended to use UTII, or LLC).
3. Rent a small room (2-3 sq. m.) or a place on the street for a coffee business.
4. Buy or rent a coffee machine - 100,000-150,000 rubles).
5. Buy everything you need to make coffee drinks (coffee grinder, dishes, possibly a blender for making milkshakes, a refrigerator for storing milk) - about 25,000-30,000 rubles.
6. Hire employees to make coffee (you may have to train them).

What documents are needed to open coffee to go?

Since the coffee house is a public catering establishment, it will be necessary to obtain all permits from the sanitary inspection, and only then draw it up at the tax office.

To simplify the task, a coffee shop can be registered as an individual enterprise with a UTII taxation form (single tax on imputed income).

It is convenient in that there is no need to start a cash register.

Or you can (limited liability company).

The single tax depends on such factors as: the basic income from the business, the performance of the enterprise (area, etc.), as well as on the possible seasonality and individual tax rate.

Where and how to rent a room to open a coffee-to-go coffee shop?

Interesting fact:
Previously, Turkish grooms during the betrothal ceremony made a promise that their wives would certainly be provided with coffee, and failure to fulfill the vow could cause a divorce.

In order to open a cafe with takeaway drinks, a working room of 2-3 square meters is enough.

The store can be located both outdoors and indoors.

There are pros and cons to both options.

Should I put a coffee shop on the street?

If you put a point on the street, then, preferably, somewhere near the subway, universities, public transport stops or in any other busy places where the main flow of potential customers passes.

After all, if there are no customers, there is no profit from the business.

Pros and cons of opening on the street:

Should I open a coffee shop in the building?

Renting a site for a coffee shop in a building is also a good option for business development.

But this is only on condition that the flow of people in the chosen place will be large enough.

Possible options for premises where you can open coffee to go as a business:

• railway station;
• shopping and entertainment centers;
• universities;
• office building;
• in front of cash desks in supermarkets;
• in cinemas;
• in parks.

Pros and cons of opening in the building:

In addition, when the outlet is located in a building, there is no need to worry about heating during the cold season.

You also have access to running water and electricity.

What equipment do you need to open coffee to go?

In order to make really tasty coffee, it is important not only which beans to use, but also how to roast, grind and cook them.

Obviously, the entrepreneur will buy already roasted beans, since roasting requires additional equipment.

But to grind coffee, you will have to purchase a coffee grinder in any case.

It can be bundled with a coffee machine, or it can be purchased as a separate machine.

A professional coffee grinder itself grinds a certain portion, which can be adjusted using special buttons on it.

Choosing the right coffee machine for the job is much more difficult than choosing a coffee grinder. There are a number of factors to consider when choosing one:

• need an automatic or manual machine;
• the cost is estimated: initial and during the period of operation (that is, service, since sometimes maintenance is much more expensive than the machine itself);
• the presence of a built-in coffee grinder;
• the number of posts (workplaces for cooking, places for a glass).

The cost of a professional coffee machine that would be suitable for a mini coffee shop is about 2500-3000 euros.

It is also possible to rent it.

This is a fairly profitable option, given that when concluding a contract for the purchase of coffee in certain companies, the coffee machine and its maintenance are almost free.

Required personnel

In fact, for, it makes no sense to hire a large number of employees.

For this business, two baristas (coffee makers) will be enough to work on different days or in shifts.

In order not to waste time on training, you can hire already skilled specialists, but they will also have to pay a little more.

If you still do training, the first month, and possibly longer, you will have to be present at the point personally.

In most cases, students respond to such vacancies, as a flexible work schedule makes it possible to combine study with work.

The main requirement for any employee in the field of catering is a medical book.

Take this seriously if you do not want to have problems with the inspection authorities and receive fines.

How to attract customers in "coffee to go": advertising methods

To attract customers to a coffee shop, the same advertising methods are used as for any other type of business.

It can be:

• bright outdoor advertising (coffee houses often use signs on which something funny or interesting is written daily with chalk);
• creation and promotion of a business page in social networks;
• creating a cumulative system of discounts or holding a promotion: “buy five coffees from us, and get the sixth one for free!”.

One of the freshest ideas for a coffee shop that keeps up with the times is recharging your gadgets.

This should be a free service, but it should be well labeled.

It is important that every passer-by sees: if his phone is discharged, then he can easily ask for help.

This is beneficial because out of ten people who come to recharge, at least three will want to drink a cup of coffee until their device gains at least a couple of percent.

Assessing the level of competition in the coffee business

From competitors, you can immediately cross out large cafes, restaurants and other representatives of "big" business.

After all, your potential customers are interested in mobility, the ability to take a drink with them and go on business.

Competitors can “take away” visitors from you by using lower prices, interesting topics, or simply offering tastier coffee.

The last advantage is the most important!

Practice shows that a person is more likely to take a cappuccino for 65 rubles, with thick foam and a delicious aroma, than burnt coffee with overwhipped milk for 40 rubles.

How much does it cost to open a coffee to go business?

Before you open coffee to go, you need to calculate all possible costs.

Capital investment

This is the amount that an entrepreneur needs to open a coffee shop.

Expenditures	Amount (in rubles)
Total:	360 000 rub.
Business registration	10 000
Equipment	170 000
Purchase before opening (inventory)	30 000
Unexpected expenses	50 000
Room decor	100 000

The exact calculation of the investments that will be spent on opening a “coffee to go” depends on where to rent a room, what kind of coffee and what equipment to buy.

Current investments

In order for a business to develop, it also needs to invest a certain amount on a regular basis.

The largest cost items are the rent of a room or place, as well as staff salaries.

Why the coffee-to-go business is so popular today is explained in the video:

Coffee to go - a business with good profitability

The profitability of such an enterprise directly depends on attendance, the pricing policy of the institution and the number of competitors.

But given that the cost of coffee will be 25-30% of its price, the coffee house will pay off quickly enough, and it will bring the first profit in 1-2 months.

In order for the business to flourish, it is worth expanding the scope of activities, and selling some sweets in addition to coffee.

Perhaps enter into a partnership with baking suppliers.

Most importantly, do not forget about the quality of service and constantly take into account the factor of competition.

If there is no experience directly in the coffee business, you can always use the franchise of a well-known brand.

However, given the above information, how to open a coffee shop "coffee to go", you can quite realize the idea yourself.

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Coffee is the most popular drink in the world today. Of course, he did not bypass Russia. Compared to tea, it is more common and in high demand. There are a huge number of varieties of such a drink, but most of them prefer Arabica. To get black coffee, you need to roast green beans. This is what makes it unique in taste and color. Due to the fact that the drink is so popular, there were different ideas for the development coffee business. In this article, we will look at the process opening a coffee to go point .

About the opening of the point of "coffee to go"

Today, it is rare in any city that there is no coffee shop. Such establishments are very common. They are in the service industry.

If we take only Moscow, then every year there grows coffee consumption. Every day, Muscovites spend approximately thirty thousand dollars to buy this tonic drink. According to experts, this number will only grow every year. It is noticed that coffee displaces all other drinks, such as juice and even tea.

Territory for the project "Coffee to go"

I would like to note that the coffee points there is a great advantage over an ordinary coffee shop where you can enjoy coffee, but only in an establishment. As for the coffee point, there is an opportunity to pick up coffee to go . In fact, there are a lot of people who like coffee, but not everyone is ready to spend their time sitting in a coffee shop.

There are people who prefer to drink coffee elsewhere. For example, at home. Someone likes to enjoy the taste of coffee in the park, and someone drinks it on the way to work. That is why many people take it with them. Be sure to include fundamental points in the business plan. First of all, this is a place for an institution. You still need to register, collect all the necessary permissions. It is important to find suppliers of raw materials and purchase the necessary equipment. Be sure to calculate all major costs.

Organization of business should begin with the choice of territory. Stay in busy parts of the city. If possible, it is better to settle in a shopping center. This is also suitable for a large store.

An example is the cafe "Coffee House". They have placed all their establishments in those places where a lot of people gather. good the place for a coffee shop will be an airport or a bus station. It can also be located next to the educational institution. In fact, the choice of location should be taken seriously, as it means a lot to the business, as it should affect the stability and number of customers, and as a result, profit.

Children's cafe as a business

If you want to create a children's cafe, then the conditions remain the same. But the emphasis here should be on the entertainment program. As for the menu, it should be special. If you want to get regular customers and good recommendations of your establishment, you should come up with a very interesting entertainment for children.

When developing a business plan, you need to correctly calculate the throughput. Be sure to take into account every nuance. Cafes should be planned so that each person has five square meters.

At the time of buying furniture you need to choose a nursery so that it is comfortable, practical and light. Not bad if, in addition to everything, it will be attractive. If you don’t know how to design a cafe and what setting to choose, you can turn to a competent designer for help. He will be able to turn your cafe into a fabulous corner.

To equip children's cafe will have to spend six hundred thousand million rubles. The institution will be able to pay off in six to twelve months. If you did everything right, chose the right place, created competent advertising, you can expect that you will receive good income.

Collection of documents and registration

« Coffee to go' must be registered. To do this, you need to register an individual entrepreneur or LLC. To do this, contact the tax office. It is better to choose the first option, because this way you will save time and money.

Before open a restaurant, you must invite the sanitary and epidemiological service to get an opinion. There are certain standards that a food service establishment must comply with. They put forward certain requirements for placement, for how sewerage and water supply are organized, in what conditions they work indoors. It is important how the room is arranged and maintained, how it is equipped. There are certain requirements for containers and utensils, as well as inventory. Need to talk about requirements to food and raw materials, to their transportation. It is important how measures are taken to combat rodents and insects. Requirements are also put forward for the personal hygiene of personnel, how production control is organized. In fact, you can see all the rules in sanpin.

If you build a building from scratch, then you can not do without a permit issued by the fire inspectorate. But if you are renting a room, then you do not need to worry about this. But it should be understood that every year you will have to deal with inspections from the fire department. You will also be visited by the SES authorities.

Equipment

Before you start writing a business plan, you need to analyze equipment market. You should also study the rest of the technical material that will be needed for the institution. It is better to buy professional equipment. This applies in particular to . The best are considered Italian made models. Their cost is higher than conventional machines, however, there is no need to save on this. If you choose professional quality equipment, it will serve you faithfully for many years. And it's very easy to buy it.

You can ask for help from firms that supply raw materials for you. This refers to coffee. They will be able to help you with the purchase of equipment that is needed. You will definitely need a coffee maker and containers where you will pour the drink. They must be sealed. You will need a mug in which you can take coffee with you. It is presented in the form of a special glass. It is able to keep warm for a long time even in the cold. It is very convenient to drink from it. When an establishment is famous, it buys containers engraved with its logo.

You will also need to buy refrigeration equipment to store dairy products and confectionery. You can not do without furniture, showcases and cash registers. Since you need to use only purified water to make a drink, you need to get filters.

Staff

Be sure to select employees for the institution. You will need one or two people. It is clear that for a large institution, the state will also be large. Still you have to hire administrator with waitresses. If necessary, you can take a security guard and a cleaning lady. But each employee must have a medical book, they must follow the rules of personal hygiene. If you want to have a wide range of products for coffee, you can set up your own confectionery production. To do this, you will have to acquire one or two assistants. All employees must be educated.

It is important that the staff be polite, treat customers correctly. After all, it is directly related to the success of your institution. Therefore, you can even arrange training courses. Be sure the waiters know their job. Moreover, they are required to know the entire range, to understand the difference between coffee varieties.

Interior

I want to write, the room must have several rooms. One will be for the manager, the other to store raw materials, and the third will house the staff. There should also be a bathroom with a shower in the room. It is of great importance cafe layout. The floor of the establishment should be used for production needs. The remaining part should be equipped with tables where visitors will be placed.

Since your establishment has a primary focus on preparing a drink as well as serving a ready order, amenities may be minimal. It is better to use simple dishes. You can hang small lamps on the walls. You can also place them on tables. Provide background music if possible. It is better to buy small furniture, then the space will not be cluttered.

The financial component of the business

It is clear that a business plan does not exist without financial calculations. The costs of the coffee shop are directed more towards purchase of equipment. According to experts, such a business should pay off in a year or two. As for profitability, it is very high, it is forty-sixty percent. To open a coffee shop, you have to invest fifty thousand dollars. It is clear that the organization of a small institution will require a smaller amount.

Advertising

Advertising is very important when you are going to open a coffee shop. The most efficient is signboard outside. You can also order a video rental on TV, radio advertising is also suitable. But this may not give the desired effect, since the bulk of the visitors will be those who live or work nearby.

You can also lure customers by organizing various promotions and small discounts. You can offer cards to regular customers. When you open an institution, the one plus one promotion is effective. For example, when buying one glass of coffee, the second one is free. You can organize the distribution of leaflets, which will contain all the information about the institution. In this way, too, you can get buyers.

Finally

Considering all of the above, then opening a coffee shop is a tricky business. It is important to have a serious initial capital, to have organizational skills. It is very important to choose the right place for your establishment. Usually "Coffee to go" is organized in crowded places. These are usually business districts.

It is very reasonable to locate a coffee shop near a shopping center. And in order to make a reputation and withstand competition, you need to make high quality products, have a wide range and affordable prices.

As you know, I worked in Cian. Cyan is the largest website for renting and selling real estate in Russia. When you have a treasury of diamonds at hand, you constantly willy-nilly look at these sparkling pebbles from afar or close.

Over the weekend, I got a hobby - I spent hours leafing through the pages of the site and studying offers for renting and buying real estate from all categories: from grandmother's sheds on Sadovoye to commercial space and ready-made businesses.

Once I was lucky - I saw an advertisement for the sale of small pavilions in a business center under construction on Baumanskaya. The price was suspiciously low for such a chic place and unspeakably high for my wallet, because I just bought myself a new building, which I am currently renovating.

I called a friend: “Denis, buy a room. Let's open a coffee shop there. Office plankton drinks coffee all the time, the cost of a glass of slurry is 12-18 rubles, they sell for 150 and more. Think for yourself, this is a goldmine! And he took and bought.

They decided that I put my mind, strength and activity. Denis is money.

Before that, I had never had offline businesses, but I read the cool book “Business as a Game” from the creators of Mosigra (this book is definitely the fastest and most fun way to learn about the main stones when opening something offline) and thought that nothing there is no complicated.

I came up with the concept: “Coffee from around the world”, . And I thought that in my coffee point there would be all the most beautiful and, yep, craft.

The first thing that bothered me was that a coffee shop needed equipment, and I had no idea what kind. I didn't want to buy the wrong thing and waste my money. Therefore, I decided that I needed a consultant for the purchase of equipment. Barista manager. I posted job ads on several sites, wrote who I needed, with what experience and competencies. People started calling. I weeded out twenty people at the stage of the first calls, negotiations to send me a resume and an interview. I invited eight people to the office of Denis's company, talked and realized that you can't make coffee with such people. One seemed reasonable. He said that he worked in large companies, he opened the network himself. His name was Eugene. In fact, Eugene was given carte blanche to create an ideal workplace for himself.

I won’t go into details, I’ll just say that in two weeks it turned out that Evgeny’s entire work experience was a fiction, and the only thing he was capable of was googling and sending me pages of sections of sites with equipment with the words “choose a coffee machine here” . In short, we broke up. And I decided to go the other way. And I signed up for a three-hour master class with a title like “how to open a coffee shop”, where I learned everything that I needed (now I can conduct such myself).

Here are some useful things from there:
- you can not buy any equipment at all, but rent it from a tea and coffee company (provided that you become their hostage and then buy only their products. Which, in general, is not bad and allows you to save a lot at the start),
— the best coffee machines and coffee grinders are made in Italy. But for a coffee grinder it is unprincipled and you can take any.
- all magazines (for SanPin inspections, etc.) and consumer corners can be bought as a ready-made kit on the Internet, from there invite people to fill in and check this rubbish necessary for the state. For the first three years, no one has the right to check you at all, you are considered a coffee startup, but in Russia everyone wanted to shit on the ban on taking fees from a novice entrepreneur, so they will come to you as soon as they find out about your existence.
- coffee that is roasted in Russia (buying beans in Brazil and other countries suitable for this) is shit, but such beans are fresher than imported ones. Since only a month must pass after roasting for the beans to be considered fresh and of high quality,
- real Arabica, which is so valued in Europe, is not very popular in Russia. Since it is not so tasty and rich smells and gives sourness. Therefore, for us, Arabica is badlyated with Robusta (it is cheaper, but it smells awesome) - in different proportions, starting from 15 percent of Robusta and reaching up to 30.
- almost everyone buys desserts and other buns frozen, at special food factories, in coffee houses they only warm up and add syrups.
A lot of little things, a la: all the strong coffee smells in coffee shops are created by special flavors from spray cans, Starbucks and others sin with this. Or about which coffee shops use high-quality coffee and cool coffee machines (DoubleBee, McDuck) or search for it by country, bring it and roast it (DoubleBee). The fact that the carob coffee machine gives the best settings for the taste of coffee (Craft coffee houses), and the automatic machine (McDuck) reduces the preparation time.

After the master class, I had complete clarity on the equipment in my head. I decided to buy it (I don’t like to depend on anyone and be in any bondage). And in a week I bought everything I needed: a coffee machine, a coffee grinder, a small refrigerator for milk and perishable food (you can take any cheap, unprincipled one), a cash register (now everything must be fiscal, with an Internet connection to transfer data to the tax office. It is MANDATORY necessary register and verify). Agreed on a boiler for hot water (for tea and other drinks). And installed a CCTV camera to monitor the process.

I ordered a furniture rack in Bryansk (cheaper, but the mentality there is peculiar - they moved the deadlines for the readiness of the rack 3 times and postponed the delivery 2 times, and then I had to redo something), and I drew the sketch myself, crawling around the room with a tape measure (it should be taken into account all the nuances of arranging the equipment to make it convenient, and little things like the length of the cords of the machines). It should be noted that here you need to have at least a general idea of ​​​​the work of a barista, because an inconveniently placed coffee machine reduces the speed of the process several times, increases the loss of coffee (was spilled, spilled) and aroma (it took a long time to carry the horn from the coffee grinder to the coffee machine) and affects the mood clients of the coffee point, hurrying about their business.

Then I began to look for a supplier of coffee and tea and found the simply amazing company TeaCo. When they now tell me that in Russia there are no well-performing companies with cool service, approach to clients and clear logistics of all processes, I cite them as an example - THERE IS. They are really very cool and it was an unreal thrill to work with them! Firstly, they hold free master classes on proper coffee brewing. I went to it and in 2 hours I learned how to brew coffee on a carob coffee machine, learned everything about the types and varieties of coffee, won a lot of test bags with grains (learning takes place in the form of a game and competitions), chose the types of tea I needed. And agreed to rent a boiler. And that they will set up my coffee grinder and coffee machine for the optimal coffee preparation modes (the taste of the drink, and the aroma, and its saturation depend on the size of the particles when grinding the beans). The correct energy consumption and service life depend on the settings of the coffee machine. Secondly, they sell really cool raw materials. Thirdly, as a bonus to the purchased coffee, they gave me tea pairs of good design and sold portioned sugar at a significant discount (however, if you ask tea and coffee companies for a discount, they ALWAYS give it either in money or in the necessary small things).

Properly brew coffee on a cone like this:
With quick and clear movements, the horn is substituted for the coffee grinder (it works automatically when the lever is pressed), at the same time water is poured into the coffee machine (it must be placed next to the coffee grinder), then the horn is inserted into the coffee machine and boiling water passes through the grinding for no more than 15-30 seconds. I see now that many do not pour boiling water, pouring not very hot water from the pipes of the coffee machine into your cup - the taste of the drink suffers. If you drink coffee with milk and syrups, then this can be neglected - you will not feel the nuances of taste.

I started looking for a barista.
She did it this way - she invited everyone adequate by telephone to a coffee shop, asked about the experience and told the conditions, and then asked “to treat the security guards of the business center with coffee.” My simple request led some to a stupor. They stood and looked at me with an expression of “What? Are you out of your mind?” or “What? How to do it?". We said goodbye to such people, I needed a sweet, smiling and courageous person who would establish contact with people and sell easily and cheerfully (it is repeat customers that make up the backbone of coffee points revenue). Some of them did not fit the work schedule (I wanted to open early to catch those who just came to work) or the conditions (they wanted to receive more than the average price for a barista in the market (40 tyr per month)).

Then I found the girl Lisa. She said that she was studying, but she was going to “solve this issue”, that she really needed a job, and then approached the guards and kindly asked what kind of coffee they wanted. I cooked it properly and gave it to them with a smile. I rejoiced.

Lisa was delighted that everything was ready for work. She said that she was ready to go out right tomorrow and start working, that she was glad that everything was new (equipment), excellent (conditions) and good (everything else, including me).

Lisa wrote down my second number and said that she would add it to WhatsApp in the evening, on the eve of going to work, she came with me to the subway and said "see you tomorrow, Ekaterina."
And for tomorrow, first I turned off all the phones and did not answer messages in WhatsApp. Then I read the WhatsApp and did not respond to SMS. I was worried that Lisa suddenly fell ill, slipped or twisted her leg. There is such ice on the street (we opened a year ago). Right wow! Something happened to Lisa. But no. Lisa read the messages and was silent. Lisa never called back or answered.
I decided that I needed to change my approach again. Freaked out. And she scammed a smiling and talkative barista from another establishment.

With him, we bought the missing little things (rubber mat for the cone, ice cream spoons, Monin syrups, household chemicals, everything else) and opened. Two months later, we became profitable, and then I took up other business, transferring control of the coffee shop to Denis completely.

What I took away from this experience:
1. Brewing coffee in small coffee pots is profitable, but the margin of the business as a whole is not very high (from 100 to 300 tyr per month).
2. Revenue VERY strongly depends on the location and traffic (read the book “Business as a Game”, there is more about choosing a location).
3. It is better to own the premises. If you buy it at the construction stage of a business center, then at the end you get real estate that costs about 2 times higher than the original one. But there is a risk that the BC will not be fully occupied, then the passability will be very different from the desired one.
4. In any business center there is a management company, and you need to know the degree of its fucked up right away. For example, they won’t let you make repairs normally (only at inconvenient times, they won’t help with disconnecting or connecting communications), they will set high Internet tariffs, they won’t let you brand your own premises to your taste, they will give a low overall voltage to the power grid, or they won’t let you down water and divert the drain. Or they will rent out the next room to someone who wants to become your competitor (here it’s good to evaluate the degree of fucked upness of a person who shoves his coffee pot over the wall from you, but this is impossible).
5. People must be searched carefully and their adequacy must be checked immediately, and skills - albeit in an impromptu, but “in the field”.
6. It is worth going to master classes on general issues and on brewing coffee, brewing and choosing tea. This is very useful, and will facilitate the search for staff in the future.
7. It is better to agree on shares with a partner immediately and document it in as much detail as possible (what is not written is not there). Think over Plan B right away - if things don’t work out, then everyone’s efforts will cost so much.
8. Offline business is a pain, but the experience is interesting. Maybe I'll do it again sometime.
9. At work, in any business, . Save your nerves, time and money. It is checked up repeatedly in different situations and employment.
10. Interesting ideas and dreams about the ideal design and concept can actually be broken by the physical dimensions of the room and the surrounding reality. And in general, it's not always bad.
11. The barista is very fond of cheating your money, not breaking the check (this will set you up before the tax audit), or buying cups on their own (accounting is kept on them, other methods are unreliable). Therefore, glasses need to be branded and clearly counted.
12. The margins of tea and other drinks are higher, but they are bought much less often than coffee.

If you have any questions - ask, I will answer, I will supplement the post. It was not possible to write about everything at once.

Pleasant quiet music, a cozy hall, quality service, inexpensive prices, a varied menu - that's what every person who decides to relax a bit sometimes lacks. We are talking about such a nice place as a coffee shop. It is not customary to compare it with a restaurant, as it serves mainly coffee and its various types. But if the owner wishes, some snacks will be provided on the menu. It is the tea atmosphere of the coffee house, and not any other institution, that allows you to spend time pleasantly, enjoying the aroma of a hot drink.

It is good to be a client of such an institution, but it is doubly pleasant to create it. And here the question arises, what is needed to open a coffee shop in Russia? Such a business has its own characteristics, which will be discussed in the framework of this article.

What do you need to get started?

It is necessary to compose competent. Since there are people in Russia who like the aroma of hot coffee, and there are true connoisseurs of this drink among them, such a business can bring very good profit. But this is in the future, but for now there is some work to be done:

• choose the right location for your future coffee shop;
• choose the right room;
• purchase furniture and equipment;
• select qualified personnel;
• make a menu.

Business registration

Before you open a coffee shop, you need to register as an individual entrepreneur or LLC. To do this, you need to contact the tax office, where you can get a complete list of required documents.

Of the two options, the first is preferable - the design is easier. This activity does not require licensing, but if you plan to sell alcoholic beverages and cigarettes, then you will also have to issue a license for this. An LLC is well suited for multiple owners.

With regard to taxation, you can choose one of two forms:

• UTII;

It would be nice to choose UTII, but the specifics of the business are associated with high costs, so in order not to go broke, the simplified tax system remains the best option.

Location matters

How to start opening a coffee shop in Russia? By choosing the right place. The main thing is not to rush and not make mistakes, otherwise, instead of income, there will be only losses. It is worth looking closely at those places where there is a large human flow. These will be potential clients. This will determine the profitability of the business.

It is worth paying attention to residential areas, the intersection of busy lanes, market squares. Sleeping areas and courtyards will not work! A good place can be found near shopping centers. Do not bypass educational institutions, railway stations, airports, railway stations.

What room to choose?

When looking for a place for your coffee shop, it is worth looking at real estate in parallel. First of all, you need to pay attention to the free premises, what their rent is and whether there will be any difficulties during the arrangement.

When choosing a room, you should not save on space, it is better to make a small margin for further expansion. The optimal area of ​​​​the room can be from 150 m 2 or more. In this case, the coffee shop can comfortably accommodate from 50 to 60 people. A small part of the area needs to be allocated for the preparation of drinks. If the menu includes food, then it will also be prepared here. For this, 20-25 m 2 is enough.

If there is no possibility even for this room, then you should think about how to open a mini coffee shop to take away. Many businessmen in this case organize a coffee shop in the basement of the house.

Since the coffee house is also considered a catering establishment, some requirements of the SES and the fire inspection are imposed on the premises. And before that, during the execution of documents, obtain permission from these authorities. Here are some of those requirements:

• If the coffee shop is located in a residential building, then the noise should not disturb the residents. To do this, you need to make high-quality insulation.
• The basement of the room must be treated with special refractory compounds.
• The room must be equipped with high-quality ventilation.

A more detailed list can be consulted directly with the CEC or the fire authority. For smokers, it is better to take separate rooms with improved ventilation.

The requirements must be taken seriously and strictly followed so that you do not receive penalties during regular checks.

Interior

The interior of the coffee shop should be conducive to a pleasant stay. Coffee is considered an elite drink, so the interior must be appropriate and you can’t save on it. To do this, you can attract professional designers, which will entail an increase in the budget. And you can connect your imagination, thereby saving your money.

For your institution at the initial stage, you can choose some thematic style. American design implies a minimum amount of furniture and maintenance, while European style is characterized by beauty in everything. You can create a seaside with a pleasant breeze or immerse visitors in the colonial era.

Lighting should also match the style of the room. Large chandeliers will create too much light, while small and neat fixtures will create soft lighting. Some decor items diversify interior design. You can hang several thematic paintings, install lamps of an unusual shape, vases, plant beautiful plants. Bookshelves can be placed on the walls.

Furniture

The main task of furniture is to provide maximum comfort to customers. Therefore, buying ordinary chairs is out of the question. Instead, it is better to purchase small sofas, armchairs or ottomans. There must be at least one bar counter, if necessary, you can install several. In addition to it, it is worth attaching a showcase.

Usually coffee houses do not have a wardrobe, and therefore you need to take care of purchasing hangers, which should be placed one for every 2-3 tables. So the clothes will be in close proximity and at the same time not interfere with either the client or everyone else. It is worth taking care of buying stands for wet umbrellas. In rainy weather, this is a significant problem for many such establishments.

Dishes

Good tableware is also important for a coffee shop. You can purchase cups with a company logo, or use dishes of different colors and shapes to create a good flavor. Each drink requires its own type of dishes, so if a cappuccino, espresso, latte will be prepared in the establishment, then at least three types of cups must be present.

Equipment

Most of the budget will go to the purchase of equipment. For a new coffee shop you need to purchase:

• coffee machine;
• coffee grinder;
• refrigerator or freezer (2-3 pieces);
• microwave oven or baking cabinet;
• cash machine;
• mixer;
• water filter;
• juicer.

Other necessary equipment can be purchased as needed. There is no need to save on the main equipment, since coffee is the main product and the number of visitors will depend on its quality. Italian companies offer high-quality products in this area.

You can provide in your institution such a service as takeaway coffee. To do this, put a machine for dispensing a drink. Takeaway coffee is the best option for those customers who can consume it on their way to work.

Menu is the basis of success

In addition to selling coffee, you can offer different dishes. Just need to find a middle ground between food and drink. Just do not overdo it, after all, this is not a dining room. From drinks it is desirable to have a wide range of coffee and tea. At the beginning of work, it is enough to offer from 3 to 5 types of dessert and 3 or 4 types of salad. In the future, the assortment of the menu can be expanded by adding something new to replace the old one.

Staff

How to open a coffee shop from scratch without staff? No answer. It is he who allows you to conduct a full-fledged activity. All employees must be polite to customers. To create a good menu of appetizers and desserts, you need the help of a qualified technologist. Even if the pastries will be purchased in the store. Whether he will then work or not is up to the businessman to decide.

The staff may include:

• bartenders (2-4);
• waiters (preferably 4, ideally 5);
• cleaners (enough 2);
• accountant.

Waiters should be well versed in coffee varieties and know how to prepare it. If necessary, an accountant can be hired on a part-time basis. If the institution is not small, then the help of the administrator and the security guard will not hurt.

Advertising - the most annoying, but the most necessary

Proper advertising will allow you to properly promote the coffee business. You can start doing this a month or two before opening. And already on the first working day, you can collect a decent number of customers. Good promotion can be given by the clients themselves, if you follow the basic rules. First of all, this is a quality service with polite waiters, a rich assortment and much more will serve as a good advertisement for a business.

Summarizing

At the end, you can roughly calculate how much it costs to open a coffee shop. In such a business, it will not be possible to manage with minimal investment. The size of the starting capital can be from 2 to 3 million rubles. If successful, the profit in just a month will reach up to 800 thousand rubles. This is subject to the service of 100-150 people per day. At this rate, a coffee shop can pay off in 3-4 years no more.

Takeaway coffee - business description + advantages and disadvantages + franchise work + step-by-step process on how to open a business.

Capital investments: depending on the chosen business format - from 390,000 rubles.
Payback period: from 6 months
Return on sales: 50-60%

The fast and busy rhythm of life leaves an imprint on all spheres of life, including business.

And a vivid example of this is a relatively new format for the post-Soviet countries - coffee to go.

Local entrepreneurs quickly picked up the Western idea, and many have already been convinced of its profitability and profitability.

Takeaway coffee, or as it is called coffee to go, is a sought-after business in large and developed cities where the population leads an active lifestyle.

Therefore, for coffee lovers, this is a great opportunity to enjoy a fragrant and invigorating drink right on the go, thereby saving their time and money that they could spend on.

So, today we will talk about all the nuances and features of opening such a promising and interesting business.

Takeaway Coffee Business Description

What is takeaway coffee?

This business is aimed at meeting the needs of the city's residents, associated with the desire to drink a drink not sitting in some establishment, but on the run.

In turn, the process associated with the implementation of coffee looks like this:

1. Behind a special counter, the barista brews the coffee ordered by the client.
2. After payment, the client receives a drink in a disposable paper or plastic cup covered with a lid.
   This is necessary so that the coffee does not spill during the movement.
   It comes with sugar in a paper sachet, a wooden stick and napkins.
3. Then the client can drink coffee in any desired place.

Now there are three formats for doing such a business on the market:

• mobile coffee shops in the form of a van on wheels;
• equipped stationary kiosks;

In terms of doing such a business, it is important to pay attention to two points that are decisive:

• advantageous location;
• the quality of the offered coffee and the variety of assortment.

There is a direct correlation between the chosen place, the quality of the brewed coffee and the size of the profit.

The more people pass by your mini-institution, and the tastier the drink that people want to come back for, the more revenue will be.

I would also like to say that many consider the business of coffee to go to those that do not require huge investments.

In part, there is some truth here, because you do not need to spend a lot of money on the interior and renovation of the premises, equipment, dishes and staff.

But the size of the initial investment will depend on the chosen format of the institution.

Advantages, disadvantages and risks of a takeaway coffee business

If you are seriously considering starting a takeaway coffee business, then you should be aware of its benefits, drawbacks, and risks that may come with you.

The main risks are related to:

choosing an advantageous location

It is important to find a place that will provide a high passability of people, but at the same time, so that competitors are not located nearby.

recruitment

Although there will be two people on the staff, it is important that they do their job well and provide the buyer with excellent service.

established target policy

Despite the fact that the cost of coffee in this business format is small, it is important to set an adequate price for a drink in order to stay in the black.

Franchising in the coffee to go business

There are two ways to open coffee to go:

1. own efforts;
2. purchase .

It cannot be said that opening and running a business on your own is something difficult, but many beginners want to play it safe, so they choose franchising.

Franchising- this is a type of cooperation in which one party, under certain conditions, buys from the second the right to use the brand.

Thus, the main company provides an individual with the use of its brand, concept and assistance in doing business.

As for franchising in the coffee-to-go business, there are now many franchises, whose representative offices can be found in almost all regions of the Russian Federation, as well as in the CIS countries.

Each company provides its own franchise package, so there is no single and correct version of the conditions.

But any franchisor should be interested in developing his network, because this is his name and reputation, so the more support services he is ready to provide to his “wards”, the better.

The table shows five popular franchises.

As you can see, each of them works on its own terms.

Some companies provide basic and full packages.

Not only the initial investment depends on them, but also the further support of the franchisee.

	coffee woods	peppy day	Coffee Like	GO!coffee	Roils Club
Year of foundation	2014	2013	2013	2014	2014
Amount of points	57	over 130	245	over 110	over 80
Lump sum, rub.	175 000	100,000 or 490,000	300 000	140 000	150 000 - 1 000 000
Investments, rub.	200 000	from 120 000	from 500 000	from 65 000	90 000 - 250 000
Royalty, rub.	No	No	3% of revenue	2 200 rub. per month	No

Like any other cooperation, franchising has its advantages and "pitfalls" that must be considered when choosing a way of doing business.

Benefits of franchising

Franchising Disadvantages

Franchise investments are much less than when doing business on your own. After the conclusion of the transaction, the franchisee receives all the "secrets" of doing business from the main company. The take-away coffee open point of sale will be positively received in any region due to the already established popularity of the franchise. Baristas are provided with training related to the preparation of coffee by technology. The franchisee will only work with certain and quality coffees. There is no need to spend time compiling a brand book, advertising and searching for suppliers.

Lack of freedom of action in the conduct of business. Quite large entry fees and monthly royalties. Penalties are provided for deviation or non-compliance with the terms of the franchise. The franchisee has no right to experiment with varieties and flavors of coffee. The ideas proposed by the franchisee may be “lost” and not reach the main company due to lack of time.

How to open a takeaway coffee business?

As for the question of how to open takeaway coffee, it will follow the standard scheme: market analysis, location selection, registration, purchase of equipment and consumables, recruitment and advertising campaign.

Let's go through each of these stages in more detail.

Sales market analysis

Interesting fact:
Coffee occupies the second position in the world ranking of the most sold goods. First up is oil.

Without market analysis, you run the risk of opening an extremely unprofitable business.

Therefore, it is important not only to be ready to invest money and expect fast-growing profits, but also to think over every organizational step.

Market analysis includes:

Competition assessment

The following situation has developed here: the take-away coffee niche is quickly filling up, as it is famous for its prospects.

Across the country, many franchises are successfully operating, which have already won a part of the clientele.

But considering that every year the number of coffee lovers is growing, and the consumer is becoming more spoiled, therefore, he is in search of the perfect taste.

Definition of the target audience

Takeaway coffee customers are people who are in a hurry to work and study: students and office workers.

Also, the target audience can be attributed to all those who pass by the mini-coffee shop.

The aroma of freshly brewed coffee has a beneficial effect on the sense of smell of passers-by, who certainly will not be able to resist the opportunity to enjoy a cup of delicious drink.

The main age of consumers is 17-35 years old, but we do not discount older people, because love for coffee does not depend on the number of years lived.

Description of competitive advantages


All such institutions compete with each other, therefore, in these parameters you need to differ from others:

• Price.

  It should be adequate, that is, it should not be overestimated and set at the level of full-fledged coffee shops, but it should not be underestimated either.

  This is due to the fact that all people compare prices, and if yours is not very different from the one for which you can buy coffee in a regular machine, then customers will choose the second option.

  Good location.

  Takeaway coffee should be located in a convenient, visible, and most importantly, crowded place.

  The quality and range of drinks.

  Of course, coffee to go is not a full-fledged coffee shop where you can enjoy many varieties of coffee, but the choice of 3-4 positions is very small.

  It is also worth paying attention to the quality of coffee beans and other ingredients.

  Even in this business format, various promotions can be carried out in order to increase revenue due to volumes.

  For example, when buying 4 glasses of coffee, the fifth one is free, or the second one is 10% off.

Registration

At this stage, a familiar situation develops - registering a business with the tax service as an individual entrepreneur or LLC.

Depending on the possibilities and personal ambitions, choose the form that will be relevant for you.

Then you need to decide on the form of taxation.

Takeaway coffee business is not subject to licensing, but requires the collection of certain documents:

• permission to conduct activities in the sanitary and epidemiological service;
• conclusion from the fire inspectorate;
• permission from local authorities.

Choosing a place: half the success

Half of the success of the future takeaway coffee depends on a well-chosen place.

It should be a crowded area with good traffic.

• To organize a stall, it is better to choose the business districts of the city: near business centers, universities, gymnasiums.
  Also pay attention to the stations, almost all people can become potential customers.
• To organize an “island” in the mall, choose a visible place so that people can notice you when leaving the shops.
• If you want to open a mobile mini-coffee shop, you have a chance to try your hand at different places.
  Choose all the same places as for the first case, but also pay attention to bus stops, metro stations, city parks.

Procurement of necessary equipment for takeaway coffee

Despite the fact that takeaway coffee involves the format of a mini-institution, you need to purchase special equipment that is used in ordinary cafes and restaurants.

The equipment must be professional, therefore, it will not be cheap.

It is also worth taking care of the bar counter, advertising pillar and other points.

Coffee equipment	Cost, rub.
Total:	RUB 275,000
coffee machine	200 000
coffee grinder	25 000
Refrigerated showcase small (to store milk, cream)	20 000
Water filter	20 000
Blender and bar equipment	10 000

Mini coffee shop equipment	Cost, rub.
Total:	70 500 rub.
bar counter	50 000
pillar	3000
Menu design	2500
Cash machine	10 000
Lighting	5 000

As for organizing a business related to a mobile coffee shop, in addition to equipment, the following work needs to be done here:

1. Buy a new or used car.
   Most often, Citroen Berlingo, Peugeut Partner or FIAT Doblo are used for these purposes.
2. Convert the van into a coffee shop.
   This includes the installation of a bar counter, equipment installation and car branding.

Recruitment

The second factor in the success of takeaway coffee is qualified and polite staff.

He should not only brew delicious coffee, but also advise visitors and serve them properly.

You can take people who already have experience in this field, or find those who are ready to learn the basics of making coffee.

In total, you need to hire two people who will work in shifts.

takeaway coffee ad

As for takeaway coffee advertising, it does not require any expensive marketing tools, but you still need to think over the name of your brand and give it some specific concept.

The stall or car itself should attract attention, so you still need to make it stylish and attractive.

• bright signboard and pointed out on the sidewalk;
• creation of pages in social networks: Vkontakte and Instagram;
• ordering placement of banners around the city;
• distribution of leaflets.

How to open a coffee shop and quickly pay off, you will learn from the video:

Financial indicators: initial investment and monthly expenses

As for investing in a business, the amount of start-up capital will depend on the chosen format.

So, to open a stationary point, you do not need to spend money on buying a room and re-equipping it, it is enough to pay a monthly rent.

But investments in a coffee shop on wheels can be quite large.

Here, too, there is the option of renting a converted car, but it is not always possible to find a suitable option.

Therefore, many people prefer to buy a new or used car and re-equip it to their liking.

Expenses	Kiosk / "island" in the mall
Total:	from 390 500 rub.	from 1,273,500 rubles
Registration	from 10 000 rub.	from 10 000 rub.
Purchase of premises	-	- Buying a car - from 700,000 rubles. - Purchase of 2 batteries - 8,000 rubles. - Branding and re-equipment of a car - 150,000 rubles.
Coffee making equipment	RUB 270,000	RUB 275,000
Equipment for the organization	70 500 rub.	70 500 rub.
Advertising	30 000	30 000
Buying uniforms for workers	10 000 rub.	10 000 rub.
other expenses	20 000	20 000

As for monthly expenses, they also depend on the chosen format:

Monthly expenses	Kiosk / "island" in the mall	Mobile coffee shop on the basis of a car
Total:	120 000 rub.	98000 rub.
Rental payments	30 000 rub.	-
Fuel	-	8 000 rub.
Payment of utility services	5 000 rub.	5 000 rub.
Consumables (cups, napkins) and ingredients	30 000 rub.	44 000 rub.
Staff salary	44 000 rub.	44 000 rub.
Advertising expenses	8 000 rub.	8 000 rub.
Miscellaneous and contingencies	3 000 rub.	3 000 rub.

With an average cost of a glass of coffee of 80 rubles, and with a daily income of 8,000 rubles, you can recoup the investment already for:

• 5-6 months when opening a stationary point;
• 9-10 months when opening an auto-coffee shop.

With the right business organization, the average profitability of takeaway coffee is 50-60%.

With an increase in sales, you can increase this figure up to 80%.

Coffee to go- This is a promising small business that, with the right organization, can bring quite a lot of profit.

The main criteria for success are an advantageous location, attractive design, high-quality and delicious coffee and excellent service.

Do not be afraid to experiment, offer your customers something new and interesting, hold promotions, expand the assortment, and then people will want to buy coffee from your coffee shop on the way to work, study or a meeting.

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