What will always buy. The most popular product in Russia

Many citizens of our country regularly buy various goods in online stores. In recent years, online sales have increased by 40%. After a thorough analysis of the range of the most popular electronic trading platforms, we present to your attention the statistics of 2018 on what is most often bought on the Internet.

Books

If you believe the statistics of 2018, the most popular product on the network is books. Many large stores, both in our country and abroad, began with the sale of this category of things.

The main advantages of buying books online:

• Simplicity and low cost of delivery;
• Affordable price;
• A wide range of.

Buying books online is fast, convenient and cheap. In addition, their choice is limited by the assortment of a regular bookstore. Here you can buy both a school textbook and art classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can be safely added to the list of the best-selling goods on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through the printed pages in the old fashioned way, to smell them, this is a kind of ritual.

Cloth

The network offers a huge range of outfits. What is the most bought on the Internet?

• Trousers. It can be both summer and winter models (depending on the season) made of various materials. Practical and high-quality trousers are included in the list of the most frequently bought goods on the Internet;
• Blouses and tunics. There are not many such things, so they are always in demand;
• Dresses. This type of clothing is present in the wardrobe of every woman, so dresses are sold well online;
• Skirts. Classic monophonic or flying multi-colored. The variety of models presented on electronic trading platforms strikes the imagination of the most demanding customers, so they prefer to shop online;
• Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things via the Internet is in small towns and villages. In such settlements there are no shopping centers and large clothing stores, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them in online stores. Let's see what is most often bought on the Internet for children.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and tables for feeding. Also often consumers are looking for diapers and wet wipes. For preschool children, they buy educational toys and various interactive games. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers and more on the Internet.

Digital technology

If we talk about what is most often bought via the Internet, we cannot ignore digital technology. And there are several important reasons for this:

• Saving time. You can find any model of phone or tablet in the catalogs of online stores, so you don’t have to waste your time looking for the right option;
• The range of online stores is striking in variety. You can find thousands of different models of gadgets on the network;
• Almost every electronic store has a department of related products;
• Prices on the Internet, as a rule, are much lower, especially if the equipment is sold from the manufacturer;
• There are frequent sales online. Discounts on outdated models sometimes reach 50-70%.

Goods for sports and fitness

Aspiring entrepreneurs who want to start trading online are often interested in what products are most often bought on the Internet? In addition to children's things and digital technology, people who lead a healthy lifestyle often shop online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than going to a fitness club. If you purchase a simulator, you can not worry about buying a subscription to the gym. Online stores of goods for sports and outdoor activities amaze with a variety of assortment. Here you can find everything you need. Sports items are exactly what people most often buy on the Internet, because it is really expedient.

Furniture

Furniture is on the list. Buying a closet or sofa online is not new. You no longer have to travel around the city in search of suitable furniture, since a wide range of products from both domestic and foreign manufacturers is presented on the Internet.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality goods at affordable prices in any city store. You can slowly study the information about the model you like, and read the reviews of other buyers. At the same time, no one will stand above you and impose what does not suit you. If you type in the search box that people often buy on the Internet, one of the first places in the list of goods will be occupied by furniture. And this is not surprising, because buying it online allows you to save a decent amount of money.

Accessories for needlework and hobbies

Recently, many people have become engaged in needlework. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what most often people buy online for needlework, it is necessary to highlight the most popular areas of activity in the field of handmade. This:

• Decoupage;
• Embroidery;
• Knitting;
• scrapbooking;
• Pottery;
• Bijouterie.

Of course, when a person orders a product through Internet materials, he may not guess a little with its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trading accounts for more than 20% of the total turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you look at what goods are often bought online, then basically these are the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Pet stores on the network are created so that a person can save their free time. Regular stores have a small assortment, so you can't always buy everything you need. In addition, online shopping can be done without leaving home. It is enough to order the desired product, pay for it, and your purchase will be delivered directly to your home, at a convenient time for you.

The most important advantage is the delivery of orders to your home. Now you can, without looking up from important matters, buy healthy and tasty food for your pets. Pet products online are 15-20% cheaper. This is the best option for buying food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask whether it is worth buying an online store in order to sell household appliances in it. According to experts, at the moment our compatriots prefer to make such purchases in shopping centers. But the volume of online sales is constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of what is often bought on the Internet, you will notice that household appliances are far from the last place in it. Experienced entrepreneurs who have been trading online for a long time recommend starting their activities with a single item of goods and gradually expanding the range.

Cosmetics and perfumery

According to the results of sociological surveys, what girls most often buy on the Internet can be divided into the following groups:

• Cloth;
• Shoes;
• Present;
• Goods for creativity.

But cosmetics and perfumes are the most popular among the fair sex. In specialized stores, customers often face problems such as too high prices, a small assortment or poor quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As you know, high-quality cosmetics and perfumes cost decent money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. This will help you with customer reviews that can be found online in specialized forums.

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Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is profitable for people to buy various goods on the Internet, because their cost is lower than in the market.

Wage cuts and rising utility bills have led to more than 45% of our nation's income being spent on drinks and food. This indicates that the policy of eating money is firmly rooted in the minds of our citizens.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have a high demand and a maximum margin. High margin products provide good profits. Margin is the profit earned from the difference between the purchase price and the selling price. So, what products are profitable to retail? How to open a profitable business?

Sales product markup

Profitable sales will not only help keep the company afloat, but also bring good income. To make a profit, each seller must compile a list of the most sought after and popular products that are characterized by maximum demand and a high margin. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on goods set by the entrepreneur can vary and be very high. Such margins are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products that can have a margin of about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have which margin, you must first familiarize yourself with its types. By margin, goods are of three types:

1. Low margin goods. They are in high demand among consumers, but they can be bought at any store. They are priced at 10-20%. You can get income from such a sale not due to large markups, but due to high turnover. Products of this type include personal care products, baby food, detergents. The real value of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
3. High margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on goods, it is necessary to take into account the cost price, salaries to sellers, advertising costs, expenses for renting premises, take into account excess profits and set the minimum price.

Choosing the Right Niche

For effective sales, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small, and the selling price should be high.
3. A study of the level of demand must be carried out, this will allow you to find profitable high-margin products.
4. You should focus on those products that will bring regular customers.
5. You should pay attention to seasonality and the location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products for which there is a great demand, and high-margin products, or stop at what will always be in demand. For example, watches that sync with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the right choice of niche and accurate miscalculations.

What goods are profitable to sell at retail

Since an aspiring entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your company to a high level of profit.

Today trade is very developed. Shops or markets open on every corner with a large selection, where you can find goods for every taste. Market trading should not be excluded from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the expected demand and need for the goods of the inhabitants of the area. You need to offer exactly the product that is not in this district.

Choosing a retail product for a business depends on certain factors. But experts believe that with the right choice of outlet, food products are the most sought-after goods and a win-win business. Income from the sale of products will be at any time of the year. Cons - a short implementation period and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in high demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as a related product.

A win-win retail option is shoes and clothing. But here it is necessary to take into account the financial abilities of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become permanent. In large shopping centers, the opposite is true. Here you can sell branded items with a large margin.

Don't forget stationery. With the right choice of outlet, this business can bring good profits. Stores should be opened near educational institutions or offices. This niche is relevant and has no seasonality. You can also offer additional services in the store in the form of a photocopier, printing documents or photos, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to conduct your business on the Internet. An online store does not require premises and staff. This helps to save money on rent, salaries for employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be carried out throughout the country by sending goods by mail.

What high-margin products for online trading to choose? Now there are many online sites that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an Internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

In an online store, you can sell everything, but first you need to choose 2-3 categories. If the products are sold, then over time you can expand your range.

The most requested items in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most popular goods on the Global Network. This will help at the initial stage to make your choice in a particular area. List of requested products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and accessories to them;
• materials for construction and repair;
• household chemicals and personal hygiene products;
• mobile phones and accessories to them;
• alcohol and food;
• medicines;
• products for animals;
• jewelry, watches and bijouterie.

When choosing an assortment, it is necessary to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in a small town, it is necessary to take into account that the population here has a lower income than in a metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothes;
• food (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• drugs at low prices.

These categories of goods will be in great demand in a small city. Creating an Internet business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you also need to choose products that do not deteriorate. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high margin on, which can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable caps, slippers, raincoats. They cost a penny and do not take up much space, but they can bring good profits.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogues from China, you can get a good income. Even if the quality is lower, the low price will be a nice bonus. Here it is important to find an assortment with a low price, but good quality.

While searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new niches in demand. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can buy goods. They are engaged in retail and wholesale. Main sites:

1. GearBest - this site has Russian support. Usually the newest products appear here.
2. AliExpress - this site is also available in Russian, a huge number of goods are presented, including those at a low price.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can enable a filter to only show items under $1 or free shipping. Comfortable little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys “shot out”).

It remains only to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will go according to a proven pattern.

The most popular goods in the Russian Federation for 2017

Today, in the economic crisis, newcomers to business have a lot of questions. What are the popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Goods with average quality and low price are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Appliances.
4. Green teas. This business does not require a lot of start-up capital, but is highly sought after by consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED bulbs. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Now many people prefer to read electronic literature, but printed publications also find their category of consumers. It is very convenient to buy books through online stores, as it is much cheaper there and you can read the annotation of the book you like.
8. Clothing and footwear.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style at a time of crisis and significant competition, to radically change direction.

Hello! Today I would like to tell you about the seasonal New Year's business, or rather about the business on the eve of the New Year and the winter holidays. This is a great time to start your own business and earn decent money. Therefore, 30 business ideas for the new year 2019 will come in handy! And we need to prepare now.

Even among my friends there are those who are engaged exclusively in the New Year's business, having millions of turnovers and have already begun to develop in the regions. Someone will say that this is all "nonsense". But I will tell you that until you see all this with your own eyes and try it, you will still consider the business for the new year unrealizable or unprofitable.

New Year's business in winter- a really great opportunity to work hard for 3-4 months and earn good money.

New Year's business - 6 benefits

There are a lot of advantages, here are a small part of them that come to mind:

1. Fast payback period;
2. Fast start;
3. Work only 3-4 months a year;
4. The most impulsive and thoughtless purchases are made on the eve of the new year;
5. State enterprises and private companies are allocated decent budgets for organizing and holding New Year holidays;
6. Participation in tender purchases (state and semi-state organizations).

TOP 30 business ideas for the New Year 2019

Business idea number 1. Packaging of sweet and corporate gifts

Minimum investment- 150,000 rubles.

Great business for the new year!

The essence of the business idea is the purchase of sweets in small wholesale lots, their packaging in specially made packages with a New Year theme to order from customers or for retail sale. From a simple set of ordinary sweets with the help of colorful bags and boxes, you can make an original surprise for adults and children. The relevance of such a project is due to the popularity and versatility of gifts from confectionery for the New Year.

On the eve of the holidays, many enterprises, kindergartens and schools purchase sweet gifts, so you should take care of organizational issues in advance:

• make a list and telephone database of future customers;
• offer your services to potential customers;
• rent a place for packing and storage;
• select and train staff;
• purchase the necessary packaging.

Having thought through all the details to the smallest detail, and having carefully worked out the target audience, you can get a good profit. After packaging, the profitability of each finished gift can increase up to 200% of the cost of the materials and sweets spent. Given the high competition, you can stand out as follows:

• original packaging (those are only paper, but tin and even gift baskets);
• a surprise in each gift (a board game, a coupon somewhere; a “build it yourself” toy);
• New Year's toy;
• etc.

Business idea number 2. Selling goods from one-page sites

Minimum investment- 10,000 rubles.

The essence of the idea is to search for goods that can be bought before the New Year and sell them through one-page sites (landing page).

To do this, you need to find a product, make a one-page website, run ads and process orders. You need to search for goods now. Roman Kolesnikov is actively engaged in this business, here is an article with an interview on the topic. He sells goods all year round, and not just before the New Year. But the essence is exactly the same!

Business idea number 3. Dog sledding for dog owners

Minimum investment- 100,000 rubles.

An idea for those who have dogs!

The essence of this idea is to organize original dog sledding along a certain route, walks in the forest or countryside for everyone. And you can also organize this event in crowded places for the New Year holidays (parks, ice towns, historical places of the city, etc.). Such entertainment on New Year's days will be popular for its originality and novelty. Given the low competition in the market for such services, this project may become promising.

Most of the stated minimum investment amount will be spent on the purchase of sleds and special equipment for animals. This idea is good for dog breeders and owners of large kennels of malamutes, huskies or huskies. Otherwise, the cost of their acquisition will be added to the amount of expenses, which will increase expenses several times. But, to be honest, buying dogs specifically for this is not worth it.

The main problem is the right choice of a place of work that will provide a flow of customers: country houses and recreation centers, elite villages, city amusement parks. On average, one circle of 500 meters can cost up to 1000 rubles. Therefore, an average trip of 3 kilometers will bring about 5,000 rubles. You can offer services through social networks, negotiating with employees of country hotels and original gift agencies.

Business idea number 4. Selling garlands from China

Minimum investment amount- 100,000 rubles.

The essence of the idea - high-quality electric garlands in China, the organization of supplies for the purpose of further retail resale to customers in their city. New Year's holidays are unthinkable without colorful and bright decorations, originally designed shop windows and windows of houses. Therefore, garlands with an economical and practically safe LED glow principle are always popular.

Most reputable manufacturers from China are interested in finding potential intermediaries for the resale of garlands, therefore they offer unique conditions for the selection of assortment and transportation of goods. To organize such a project you will need:

• storage room for garlands;
• search and conclusion of contracts with small wholesale buyers;
• advertising.

Garlands can be sold through an online store or through a rented small point in a busy supermarket, near children's stores or places with high traffic. Depending on the length and complexity of the product, the trade margin can be 50-100%. Attract buyers should be new original models, the sale of related products and home decorations.

Business idea number 5. Rental of tubing, snowboards, snowmobiles and skis

Minimum investment- 300,000 rubles.

The essence of the project is the purchase of equipment and equipment for winter sports, the organization of a paid rental point for the purpose of making a profit. This is a very relevant activity, given the weather conditions during the winter months, and the great interest of people of all ages in outdoor activities. Recent years have been striking with the appearance of a great activity of specially organized bases for skiing and snowboarding, real schools of winter sports.

To implement the project, the purchase of equipment will be required, for which the bulk of the money will be spent. Therefore, the purchase of skis, winter bikes or snowmobiles is best done in the summer months, offering significant discounts. An equally important point for the success of the event will be the choice of the location of the point:

• country bases and rest houses;
• recreation and amusement parks.

You will need a small room to accommodate equipment and staff. The profitability of such services depends on a good location, high-quality advertising and can be 50%. On average, working with only a set of 5 pairs of skis and snowboards can give a monthly income of 70,000 rubles. By replacing the administrator, you can significantly increase profits on New Year's holidays.

Business idea number 6. Corporate design of offices, shop windows, public centers

Minimum investment- up to 100,000 rubles.

The general essence of the idea is the development and implementation of individual art projects for decorating residential or office premises in the New Year theme. Such a project is ideal for small creative workshops or individual decorators who want to increase their income during the New Year holidays. Design ideas are gaining relevance due to the desire of many entrepreneurs to stand out from the competition with corporate decor.

To implement this original business project, you will need:

• advertising in various forms and types (for example, a website or a group on a social network with examples of work);
• purchase of the necessary material to create garlands, drawings and decorations.

You can start looking for clientele in the fall to provide yourself with orders and prepare decorative elements in advance. Services can be offered to owners of country houses, restaurant complexes, to announce the design of halls in large and small offices. The profitability of such a project depends entirely on the ability to sell decorator services and the speed of work on a specific order. It can easily account for more than 100% of the time and material costs.

Business idea number 7. Sale of fireworks and pyrotechnics

Approximate investment amount- 100,000 rubles.

The project consists in small wholesale purchases of specialized pyrotechnic goods and the organization of a stationary point for its retail sale to customers. Such products are very popular during the New Year holidays and allow you to make a significant profit on their sale. In a competitive environment, the idea will bring good income with a reasonable approach to pricing and assortment.

To reduce costs, attention, first of all, must be paid to the organization of the procurement process, which begins in the summer. For a small seasonal business, it is better to stop at the purchase of class 1-3 pyrotechnics, which do not require the purchase of a special license. Fireworks in the medium price category and easy to manage are usually more popular among consumers. Good offers can be found all from the same suppliers from China.

An organized place for sales should be selected in shopping centers, which will solve problems with fire safety and special alarms. During the New Year holidays, the daily sale can be at least 50 pyrotechnic items. If the net profit from each is 200 rubles, we can talk about an acceptable income for December - up to 300,000 rubles.

Business idea number 8. New Year's confectionery

Minimum investment- 50,000 rubles.

The essence of the idea is the opening of a stationary point for the sale of sweet products, original pastries with a New Year theme, cakes and pastries. Such a project is in demand during the holidays, because more and more customers want to please their relatives with delicious new products, they buy decorated cakes and pastries as a gift for friends, relatives and colleagues.

The idea can be successfully implemented in two directions:

• production of confectionery products, receiving and issuing orders at home;
• organization of a small sales department in the patency zone of potential buyers.

The first option is optimal for home cooks who know how to bake beautiful and tasty products, decorate them in the theme necessary for the holiday. The main costs are the turnover amount for the purchase of products, which quickly pays off after the sale of the product. The markup on holiday cakes and pastries can reach 100%. The total amount of profit depends on the need to pay rent, transportation costs and can reach more than 100,000 rubles during the holidays. The home-based option is more economical and can provide a good income, especially if there are no employees.

Business idea number 9. New Year's baskets (champagne and sweets)

Minimum investment- 10,000 rubles.

The essence of such a project is the manual production of individual gift sets for the customer in the form of a decorated basket. Such products are popular on New Year's Eve, solving the problem of a pleasant gift for colleagues and relatives for many consumers, helping to create a mood and a festive entourage at home. The relevance of the business is due to low competition in this sector and the growing demand for such products among consumers.

You can get the skills to make such baskets by first passing master classes or completing design courses. For work, you will need a minimum set of materials and maximum personal time. You can offer your services through:

• placing ads on the Internet;
• negotiating with grocery stores about the implementation;
• working with shops of alcohol, sweets or souvenirs.

In order to receive more recommendatory reviews, it is necessary to make each product taking into account the wishes and tastes of the customer. The cost of the basket depends entirely on the contents. Earning from each surprise basket 500-2000 rubles of net profit, you can get a New Year's income of at least 5,000 - 7,000 rubles daily.

Business idea number 10. Making New Year's bouquets from sweets and tea

Minimum investment- 5000 rubles.

The essence of the business idea is the production of original compositions from sweets and decorative materials for the New Year theme with subsequent sale to customers. A novelty in the form of a Christmas wreath with artificial needles or a miniature Christmas tree decorated with sweets can be an original gift for work colleagues, loved ones or surprise children. The relevance of this project is due to the desire of many people to present inexpensive, but interesting surprises.

To implement the idea does not require large financial investments. It is necessary to purchase a certain amount of sweets, original tea, special materials for scrapbooking and decor, which will pay off immediately after the sale of sweet gifts. You can learn how to make such non-standard sweet decorations in special courses or video tutorials.

Offer your services better by:

• posting ads on websites;
• creating your own sales team;
• through cooperation with employees of souvenir shops, confectionery.

The price of such a “tasty” Christmas tree made of chocolates can start from 500 rubles. With a profitability of at least 50% and New Year's Eve sales of such products from 10 pieces per day, you can calculate the approximate amount of income of 2000-3000 rubles.

Business idea number 11. New Year's fruit bouquets based on a vegetable shop

Minimum investment- 5000 rubles.

The essence of the project is the production of non-standard delicious bouquets of fruits, decorated in the New Year theme. Such original and healthy desserts will perfectly decorate the table for the New Year with family or colleagues, and will be a real gift for a children's party. Having a business selling fruits, you can get a good income during the New Year holidays.

To implement such a project, you will need to undergo preliminary training in carving courses and purchase a small set of special tools for cutting. Having developed several options for such delicious products, you can offer your services:

• owners of cafes and restaurants organizing New Year's corporate parties;
• private clients for a family gala dinner;
• entrepreneurs who want to congratulate their team in a non-standard way.

Beautiful bouquets of fruits and chocolate in the form of a Christmas tree, a basket or a wreath are in great demand in the price range from 1500 to 4500 rubles. One trained employee produces 3-4 similar products per shift. With a markup of 100%, the daily profit on New Year's days can be 5,000 rubles.

Business idea number 12. Sale of hot drinks in places of festivities

Minimum investment- 20,000 rubles.

The essence of the business project is the organization of a mobile outlet offering hot non-alcoholic drinks to everyone during the New Year's festivities. Such small tents or vans offering aromatic coffee, several types of tea in beautiful convenient containers and simple ready-made snacks are very popular. Such a business will become relevant during the New Year holidays and festivities at fairs.

To implement the project, it will be necessary to rent a compact van with fully equipped equipment. It is necessary to take care of finding a place for a future sale in advance. The most popular will be:

• city ​​squares where festive trees are installed;
• parks and squares with winter entertainment;
• Christmas markets and nativity scenes.

A new type of such business is the sale of drinks from a special portable backpack on the go, which requires minimal costs.

Part of the costs must be invested in the festive decoration of the place of sale in order to attract customers with a special atmosphere. Considering the low cost of one glass of prepared drink, we can talk about a daily turnover of up to 30,000 rubles during New Year's events.

Business idea number 13. Making clothes and accessories with a New Year theme

Minimum investment- 5000 rubles.

The essence of the idea is to create clothes or warm accessories using sewing or knitting, to offer customers beautiful and cozy products from yarn or fabric. In the New Year, a hat, scarf or mittens decorated with a pattern of snowflakes, Christmas trees or funny drawings on the theme of the holiday can be a good gift for loved ones. Felt boots with thematic embroidery are gaining popularity among young people, and practical potholders and aprons are offered for a gift to a housewife.

To implement the project, a small amount of improvised materials and advertising of their products are required. Additional income can be obtained from selling your hats or mittens to hand-made or souvenir shops by participating in holiday fairs.

Masters need to prepare in advance for the New Year holidays in order to have goods for sale during the days of excitement. The price of the offered products consists of the spent materials and working time, which reaches 100% of the cost of thread or fabric. Offering mittens costing 500 rubles per pair, we can talk about a net income of 250 rubles from only one pair. The number of sales depends on the originality of New Year's things and advertising of their services.

Business idea number 14. New Year's gift and accessories store

minimum-investment- 100,000 rubles.

The essence of the business project is the opening of a store offering a wide range of goods and accessories related to the New Year theme. On the eve of the New Year, most of the population is happy to go hiking for new toys, souvenirs and gifts. The relevance of such a project is due to the great demand for such products intended for home decoration and decoration.

There are two ways to implement a project:

• an online store offering delivery to any convenient place;
• standard sales department in a large supermarket or market.

Your assortment should be developed taking into account the tastes and wishes of customers. It may include artificial Christmas trees and all decorations for them, souvenirs, dishes and table decor in a festive theme. The necessary goods can be purchased in advance at wholesale depots or Chinese factories of similar products. The main amount of costs falls on the rent of the place of trade and its equipment, the seller's wages and the purchase of lots for sale. The trade margin for most Christmas products reaches 100%, so such a project can become profitable and profitable.

Business idea number 15. New Year's photographer services

Minimum investment- 10,000 rubles.

The essence of the idea is renting a room, arranging it as a photo studio and decorating it with New Year's decor in order to conduct various types of thematic photo shoots. Family or children's staged photographs taken professionally are becoming increasingly popular. Some enterprises order such a service for staff to support the corporate culture or to produce a company promotional calendar.

To organize the project, it is necessary to rent a residential or specially equipped room in advance, purchase or make original decorations with New Year's accents. You should not save on advertising your services, which can be placed on the Internet, by distributing leaflets near entertainment or shopping centers.

Additional income can be special photo books that are made from the received photos. This is a great gift for family and a memorable souvenir with a beautiful design.

The cost of a New Year's photo session starts from 700 rubles per hour. Holding 8 such events daily, we can talk about the minimum profit during the holidays in the amount of 5000-6000 rubles per day.

Business idea number 16. Santa Claus and Snow Maiden at home

Minimum investment- 15,000 rubles.

The essence of the idea is to provide costumed services for the provision of festive New Year's greetings at home or in the customer's office. A simple and interesting form of entertainment and presenting a gift to a child enjoys stable popularity during holidays and winter holidays.

The organization will only need to purchase colorful costumes and write a script for non-standard congratulations. There is no need to rent an office for the duration of the work. Considerable time should be devoted to self-promotion. To do this, use posts on social networks, ads and leaflets. Activity should begin long before the New Year in order to provide a customer base for all holidays.

You can increase profits and make the idea winning against the backdrop of great competition by:

• interesting non-standard program;
• attentive attitude to customers;
• work with all family members.

The minimum cost of such a visit of fairy-tale characters in a pair to the house starts from 1000 rubles, depending on the region and entertainment program. Having your own car, you can make at least 10 orders a day and save on transport costs. A creative and responsible approach to each visit, creating a festive mood will help you find more customers thanks to the recommendation of satisfied customers.

Business idea number 17. Sale of live Christmas trees

Minimum investment- from 100 000 rubles.

The essence of the idea is the wholesale purchase of live Christmas trees in forestry, the organization of a special trading place and the sale of trees in the pre-holiday period. We already have a detailed article about . Despite the large assortment of artificial, natural Christmas trees with the smell of pine needles are in great demand as the main attribute of the New Year. The relevance of such a project is possible even with high competition under conditions of the right choice of price range.

Preparations for the implementation process should begin long before the New Year and select the optimal farm that offers high-quality and inexpensive green goods. The main stages of organizing such a New Year's process:

• obtain documentation for trade and rent a place;
• arrange a point for implementation in accordance with the law;
• conclude a preliminary agreement with the forestry.

The focus is on the selection of trees in order to offer a quality product to its customers. On New Year's Eve, the level of trade margins can reach over 100%. An analysis of such projects indicates a minimum net profit of over 120,000 rubles for a couple of weeks of active pre-New Year sales.

Business idea number 18. Sale of artificial Christmas trees

Minimum investment- up to 100,000 rubles.

The essence of such a project is the wholesale purchase of artificial Christmas trees for their subsequent sale to retail customers. Such a business can be an ideal option for beginners. The great demand for beautiful and irreplaceable attributes of a favorite holiday makes it profitable even with fairly high competition in the market.

It is better to purchase goods long before the start of the season or at the end of the previous one. This will help to purchase worthy specimens at the lowest price, especially since their storage does not require special conditions and a large area. A good assortment is offered by Chinese manufacturers, additionally helping with delivery.

You can offer goods through an online store, or by organizing a full-fledged outlet in supermarkets, near bus stops and children's institutions for the New Year holidays. Artificial Christmas trees can be offered for sale in toy stores, souvenir shops for a certain percentage, delivered to the client's home or office.

The optimal margin level is considered to be the range of 25-75%. With the initial cost of the simplest copies from 60 rubles, the estimated amount of profit can be 180,000 rubles, which is the real result in two weeks of work.

Business idea number 19. Selling Christmas toys

Minimum investment- from 100 000 rubles.

The essence of such a project is the wholesale purchase of original Christmas toys at the bases or from suppliers for the purpose of their retail sale to customers. This product is in great demand before the New Year holidays and is an integral part of the decor. In addition to home decoration, products can be offered to owners of cafes, entertainment establishments or developing children's centers.

Wholesale sales of Christmas tree decorations have been made since the beginning of September, allowing you to select inexpensive and high-quality items. Chinese-made toys are distinguished by the lowest cost, and the highest quality goods can be found from domestic manufacturers.

To implement the project on New Year's Eve, you should:

• rent a department or several meters of retail space in a place with good traffic;
• arrange the layout with simple shelving;
• find staff.

Given the high competition in this sales sector, it is possible to offer customers exclusive handicrafts, edible surprises, and profitable promotions. You can make a trading margin up to 100%, which will allow you to get a good profit for 2-3 weeks of sales.

Business idea number 20. New Year's hand-made: postcards, candles, toys, champagne

Minimum investment- up to 100,000 rubles.

The essence of the business project is the production of original and non-standard products, Christmas decorations and holiday decor for sale to interested customers. Handicrafts made by hand are very popular as gifts for friends or colleagues, as well as home interior decorations. The relevance of the project depends on the combination of affordable price and practicality of such a product.

An economical option for implementing the project is to open an online store or transfer your products for resale for a certain percentage to toy and souvenir shops. This is the best option for craftsmen who do not have sales skills and who want to deal only with the creative process. Your products should be produced in advance in order to have a decent assortment for the New Year holidays.

The main part of the costs will be spent on the purchase of materials for hand-made and the rent of a trading place. The sale price should include production costs for components, payment for the labor of the artist. Participation in New Year's fairs or holiday sales will give a good financial effect.

Business idea number 21. Sale and rental of New Year's costumes

Minimum investment- up to 100,000 rubles.

The essence of the business idea is the purchase of a variety of costumes, accessories and jewelry for them, followed by an offer to rent and sell for entertainment events. New Year holidays are distinguished by a great desire of adults and children to plunge into a fairy tale, trying on the role of their favorite character. Such a project is made relevant by the increasing popularity of themed corporate parties, New Year's parties and holiday photo shoots.

To organize and implement the project, you should take care in advance of purchasing a variety of costumes, which can be conditionally divided into categories:

• children under 3 years old;
• children under 10 years old;
• youth and adults.

The costumes of popular characters are becoming the most popular, so a preliminary study of the preferences and interests of each price category can give a good result and significantly increase profits. All products should be divided into sale and rental. The cost of renting the latter should include the subsequent processing in dry cleaning and the price of a possible repair. You should offer your goods in a rented department of the shopping center, in the market. The amount of profit depends on the margin, which is recommended at the level of up to 100% for suits and over 100% for jewelry.

Business idea number 22. Organization of New Year's children's parties

Minimum investment- 100,000 rubles.

The essence of such a project is the purchase or rental of special costumes, equipment and the organization of festive events for children on the territory of the customer. New Year holidays significantly increase the demand for such matinees and themed holidays. This business project is competitive due to its non-standard and interesting scenario, individual approach to each child and affordable price for parents.

The best option would be to organize such matinees on the road. You can offer your services to educational institutions, kindergartens, shopping malls. Good income can be obtained from cooperation with cafes and restaurants that are actively introducing the practice of festive events for children. For field productions, investments in costumes and equipment, script writing and transportation costs for moving to the place of work will be required.

With an average cost of a matinee of 300 rubles and the number of children of 20 people, one hour-long holiday can bring 6,000 rubles of income. After deducting the costs of organizing and renting the premises, it can be assumed that when holding 4-5 morning performances a day, you can get a minimum net income of over 250,000 rubles during the holidays.

Business idea number 23. Organization of New Year's corporate parties for companies

Minimum investment- 50,000 rubles.

The essence of this project is a turnkey organization of a New Year's event for employees of the customer's organization, including an entertainment program. Increasingly, company executives want to encourage their employees by making them an interesting New Year's Eve in the office or restaurant. The relevance of such an idea depends on the pricing policy and the ability to offer an original vacation for a moderate amount.

Such a project does not require large expenditures. The main expenses are carnival costumes and the purchase of materials for creating paraphernalia. If possible, take such suits for rent, thus the expenditure part is halved. Cafes and restaurants become work sites, the owners of which should offer their services. You can also rent a hall for events on certain days.

For the success of the project, you should look for customers in advance, offering video or photo reports about your work, creating a website or a group on social networks. Cooperation with a certain restaurant will help to offer banquets with the organization of menus and show programs. The profit will vary depending on the number of guests and may be at least 20,000 rubles per event.

Business idea number 24. New Year's taxi on your car

Minimum investment- 5,000 rubles.

The essence of the business idea is the provision of taxi services on your car on New Year's holidays, the delivery of passengers on a festive night to their destination. Among passengers, the “sober driver” service is becoming more and more popular, which is relevant on New Year's Eve and throughout the holidays. Many taxi companies cannot boast of the quality of work of their drivers, to guarantee their fresh and personable appearance.

To organize such a project, you will need a personal car, a lot of free personal time and a small investment in advertising. You should offer your services in advance, distributing information and a telephone number for communication in ads. In paper form, such leaflets can be placed in high-traffic areas where the driver plans to work on New Year's Eve: shopping and entertainment establishments.

Despite the competition, passengers prefer and choose:

• comfortable and clean cars without the smell of nicotine;
• sober courteous driver;
• fast delivery of the machine.

The average cost of a trip depends on the route, the city of work, and on New Year's holidays it increases to 50%. Therefore, daily profits can start from 5,000 rubles with the correct development of advertising and the provision of quality services to passengers.

Business idea number 25. Letters to children from Santa Claus

Minimum investment- 10,000 rubles.

The essence of such a project is the production of individual congratulatory letters in special envelopes for children. This service is becoming increasingly popular on the eve of the New Year holidays among loving parents who want to surprise their children with original gifts and surprises. Competition in this sector is quite low due to the reluctance of many entrepreneurs to engage in such painstaking work.

To work, you will need a high-quality printer with color printing and a fantasy that will help you create beautiful and colorful templates, funny congratulations for children of different ages. You can offer your services through social networks by posting ads on parent forums. Good profit can be obtained from cooperation with employees of preschool institutions, toy and souvenir shops. You can send such letters by registered mail, working with customers from any city.

With well-established production, such a congratulation can have a cost of 15-20 rubles, and the sale price is offered at 100 rubles. With careful and painstaking work to find customers, you can make a profit for the holidays in the amount of 100,000 rubles.

Business idea number 26. Renting a house or apartment for the New Year holidays

Minimum investment- 10,000 rubles.

The essence of the business idea is to organize the process of finding a clientele and a daily offer of apartments, country houses and cottages for the New Year holidays. This service is becoming increasingly popular with companies of all ages who want to hold a fun event in a certain setting.

There are two ways to implement such a non-standard idea:

• offer family property for rent;
• carry out intermediary services.

Having free housing or a country cottage, you can get a decent income from renting it out to companies on a daily basis. The cost of such services during the holidays increases by 3-4 times the regular price. Search for potential customers should be from the beginning of December, in some cases, backing up the preliminary deal with an advance payment.

Services can be offered by posting ads on various resources, city Internet portals, posting leaflets through taxi drivers, posting them on boards near bus stops and grocery supermarkets. When offering the services of an intermediary, you can ask for at least 20% of each transaction, which is at least 1000 rubles.

Business idea number 27. Decorating buildings with illuminations

Minimum investment- 5,000 rubles.

The essence of the project is the provision of services for decorating residential and office buildings for the New Year holidays with the help of garlands and decorations. Every year this service becomes more and more in demand due to the desire of many entrepreneurs to draw attention to their business with the help of originality. Owners of country houses who want to create a festive atmosphere for loved ones are also showing interest.

Such a project requires a car, a small set of tools and a partner to help with the work. The purchase of garlands and accessories is not included in the cost of work, but is fully paid by the customer. You can recommend certain suppliers to him, getting a good additional percentage from the transaction.

You should offer your services in advance, working with categories:

• entertainment venues, restaurants and clubs;
• suburban elite settlements;
• office buildings and shops.

The average cost of a clean installation of illuminations and garlands with controllers and an original pattern is 12,000 rubles, and it takes a professional 3-4 hours with minimal financial costs. By making 3 such orders every day, you can easily get a net profit of more than 200,000 rubles in just one week.

Business idea number 28. Writing scripts for the New Year holidays

Pre-investments- 10,000 rubles.

The essence of such a business project is a proposal to write an original script for holding children's parties, corporate parties with a New Year's theme for certain tasks and client requirements. This idea is optimal for creative people who want to earn extra money during the New Year holidays. The relevance is due to the interest of small companies in non-standard holding of a festive event, the desire to rally the team or congratulate employees with humor.

To implement the project, it is enough to place ads or design a one-page website that will give feedback to future customers. A good economic effect can be presented by cooperation with some groups:

• teams holding New Year's parties and corporate parties;
• business leaders;
• entertainment establishments;
• private persons.

The minimum cost of an individual scenario starts from 1000 rubles and depends on the individual wishes of customers. Additional income can be provided by writing non-standard congratulations, toasts and wishes, beautiful and comic poems. Income depends entirely on the efficiency and ability to advertise their services.

Business idea No. 29. Rent of artificial decorated Christmas trees

Minimum investment- 10,000 rubles.

The essence of the project is to purchase artificial Christmas trees, accessories and decorations in small bulk, decorate the trees according to the wishes of the customer, and offer them for rent for the New Year holidays for a certain price. Many successful entrepreneurs and individuals want to decorate their home or office without wasting time, so they are happy to rent a fully decorated Christmas tree that does not need to be cleaned or thrown away later.

To implement the project, it will be necessary to purchase a certain number of artificial trees and decor for them. To calculate the approximate cost of this, you need to start an active search for customers long before the holiday, offering your services:

• various enterprises, small offices;
• children's institutions, development centers;
• recreation centers and beauty salons.

The search for private clients can be carried out by placing ads on Internet portals. The cost of such a service should be 50% of the total cost of its production and vary from 250 to several thousand rubles. By offering such an original product for rent, you can receive an annual income during the holidays without much difficulty.

Business idea number 30. Cooking services at home on New Year's holidays

Minimum investment- 5,000 rubles.

The essence of the project is the provision of services for the preparation of a complex festive dinner or several dishes at the customer's home. Such an interesting business can bring a good income to talented housewives, novice chefs. On the eve of the New Year, many wealthy clients wish to order such a service, inviting friends or business partners to a holiday at home. Increasingly, this service is used to organize a feast for a New Year's corporate party.

For the implementation of this project, no special investments are required, except for inventory and overalls, it is desirable to have personal vehicles. The services of such a personal chef may include:

• departure to the client's home by a certain time;
• purchase of products necessary for the New Year's dinner;
• preparation of festive dishes at the request of the customer;
• assistance with filing and cleaning, which is available at an additional cost.

Payment for the services of a cook may depend on the complexity of the menu, the volume of services required or the number of guests at the New Year's holiday. A good cook can earn at least 5,000 rubles per evening, doubling the fee on the eve of the holiday, receiving additional income from cooking a variety of takeaway dishes.

Conclusion

Now you know how to make money before the New Year and what business to open in the winter. I hope this collection of ideas will help you.

If you have your own ideas, write in the comments! And also ask questions!

Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. The scheme, which seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful buyers pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

• you can get by with a minimum start-up capital;
• there is no need to solve problems with a “real” outlet, that is, to look for and rent a room, obtain various permits for it, repair it and arrange it;
• an online store does not need to hire numerous qualified personnel;
• here you can apply the approach of self-implementation of the idea, where it will start the whole project and save money;
• when using the Internet site, there is no need to purchase goods and store them in a warehouse;
• market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store, the format allows you to expand the boundaries and time frames of work.

Statistics also confirm the prospects of this direction.

E-commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This has contributed not only to the fact that declining incomes have forced people to look for ways to save money when shopping (online stores are known to offer lower prices than "real" stores), but also the fact that many companies have transferred all or part of retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:

• over the past five years, the pace of development of Internet commerce has significantly exceeded the growth rates of global trade;
• volumes of sales of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
• The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:

• competitive prices;
• ease of use;
• expanding the possibilities of the buyer in terms of the use of various payment systems;
• related service and its improvement.

However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and even a small, but still significant amount of money, this is a promising direction in retail.

Brief overview of e-commerce in Russia

Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."

Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of electronic books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.

TOP best-selling goods on the Internet in Russia

Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.

Electronics and technology

It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and accessories for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.

Demand is driven by several factors:

• the price on the Internet is always cheaper than in stationary outlets;
• the possibility of calm shopping without effort;
• you can choose the best model according to the descriptions, specifications, photos, reviews.

Product niche for the seller and its advantages:

• high margin allows you to make work i / m more efficient, that is, you can earn more money on one operation, spending less effort on it;
• the justification of the ratio of the cost of delivery to the purchase price - the consumer more easily agrees to the purchase.

Disadvantages of a niche for i / m:

• high competition, often too big, which simply will not allow a newcomer to break into it;
• massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount on the difference in exchange rates;
• potential dangers of obsolete models and a sharp decline in demand for them;
• the need to keep prices low, which is often problematic for small businesses;
• the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
• the risk of product returns, the need to deal with after-sales service and similar issues;
• cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothing and footwear

According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:

• high quality goods and a well-known brand manufacturer;
• convenient store navigation;
• excellent photos with correct color reproduction and detailed descriptions of each model;
• services for the delivery of several models, fitting "on the spot".

Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.

Advice: if you decide to sell goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out if it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.

Niche cons:

• seasonality of goods;
• transience of fashion trends;
• the need to receive high-quality photos from the manufacturer or supplier;
• the complexity of organizational issues in the activity and / m (synchronous work with professional delivery services is required, additional agreements with suppliers on the return of unpurchased models when sending several to the buyer for fitting);
• often requires the purchase of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
• it is necessary to have a taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains offering good-quality and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.

auto parts

These products account for almost 10% of the total e-commerce sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:

• There is a long range of positions that are hard to come by. Here we are not even talking about "native" parts for imported or rare cars, for which the demand is not very high, but about those things that are used everywhere, for example, sunscreens on the rear window. It is much easier for a motorist to find such a product in the i / m and not go to all the car shops and markets of the city.
• Narrow specialization. Applying this approach to the formation of the assortment, you can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
• The small dimensions and weight of many auto parts, which facilitates and reduces the cost of delivery.
• No need for service in most cases. If this is required, then many manufacturers have an extensive network of centers where a warranty card issued in your i / m will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:

• the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
• or he found an attractive position in i / m, went to the store, sniffed / used a probe and bought it online, saving on the purchase.

In the necessary conditions and / m working in this niche:

• excellent window dressing, photos, competent descriptions;
• compliance with the deadlines for the sale of products;
• proper storage of cosmetics, if it passes through the warehouse and / m;
• obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Home goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item they are about to purchase. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.

With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.

Of particular note are interior items from the exclusive category. A handmade picture frame, a mosaic wall panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.

Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Goods for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

• high quality goods;
• mandatory certification of each unit of production;
• compliance with the established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
• the possibility of returning some items for various reasons;
• convenience and multivariate payment, as well as the receipt of goods.

CDs and books

Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.

It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.

In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:

• Author's jewelry and bijouterie. By concluding a cooperation agreement with the craftsmen, you can sell their products. The conditions for obtaining income can be different - either a trade margin, or a buyout at a wholesale price, or a format.
• Souvenir products and gifts. There are also interesting things author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not products of general use, so the approach to their implementation must be original, as well as to advertising campaigns. It takes a lot of time to search for such goods in reality, so potential buyers prefer to look for them on the Web.
• Stylish leather goods, belts, wallets, bags, handmade purse. Finding them within walking distance is problematic, but buying on the Internet is convenient. There are no fittings required, you can choose a thing from the photo. The popularity of the product is at a high level, and / m with such products need only a well-constructed advertising campaign.
• Goods for pets. Toilet fillers, food, leashes, clothes for dogs, collars and much more. The Internet is more convenient for buyers of this kind of products according to several criteria: lower prices, delivery to the door is free (you don’t have to carry heavy bags on your own, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the right product , and it is inconvenient to go for the necessary food through half the city.
• Items for collectibles and hobbies. A huge single topic with an incredibly large number of possible positions. Here it is necessary to understand that the trade in this product group requires the owner and / m and his staff to be passionate about the subject of sale, deep knowledge of the subject and full dedication. Among the disadvantages of the niche is a limited number of buyers, but it can turn into an advantage if the brand proves itself on the positive side and has constant repeated appeals. Of the indisputable advantages - an enthusiastic person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
• Goods for tourism and recreation. This niche slightly echoes the previous one, here the enthusiasm of people also plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for a product niche is increasing.
• Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our life. Yes, and you will always pay for the pleasure. And this is already a significant prospect for development.

• When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without understanding how one router model differs from another.
• When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can be overcome only if you really love the product that you offer to customers. Otherwise, your project will certainly be doomed to failure.
• Focus on creating an accompanying service that can make any purchase in your i / m as convenient as possible for the buyer. Only then can you count on positive feedback and customer returns.
• The future of e-commerce is not only in the capitals and metropolitan areas. The format is slowly moving to the regions, capturing small towns and the countryside. Give the customer from there what he needs, that he cannot buy it in nearby stores. So you can win this market.

Increasingly, Russian citizens are purchasing the right product using the Internet. The best-selling product on the Internet in 2019 can be evaluated according to various criteria ─ it is necessary to assess the market and demand, and to properly build marketing.

Approximately 40% of Russian citizens for six months of 2019 at least once made a purchase on the Internet. Every day there are more and more network users, which potentially increases the chance of effective sales through the online store network. Experts note that the category of the population from 20 to 40 years old is the most active in shopping. Consider how you can determine the saleability of goods on the Internet, which is of most interest to Russian citizens in 2019.

Top Selling Items Online in 2019

It is undeniable that virtual sales are becoming popular, the best-selling product on the Internet in 2019 is in line with marketing trends ─ in other words, the way product advertising is developed by line of business. RACAR statistics for this year show that entrepreneurs invested the least in advertising their products in regional and federal press, as well as in banner advertising.

In addition to online advertising, business is also moving to the Internet, this is the opening of chain stores, a properly selected assortment will give you successful trading, but for this you need to do the right analysis, which is now of interest to users.

According to statistics for the past months of this year, the most requested and purchased products via the Internet are:

Name of product	Statistics sales (%)	Note
surveillance equipment		The product is gaining popularity; it has moved from the military sphere to the domestic, security sphere. Great for panoramic shots.
Natural products		Selling own products through a network grown without chemicals is a promising direction. Always in demand.
Medical equipment		Online sale of medical equipment for the treatment of various types of popular diseases (osteochondrosis, scoliosis).
Mobile devices		The product is constantly popular due to model updates and a fairly affordable cost on the network.
Green tea)		It deserves attention as a developing direction, deliveries and partnerships in the network are organized almost automatically.
Home Appliances		So far, the demand is gaining momentum only for goods presented by the manufacturer, a high rating for quality.
body cleansing, drugs		Detexes, decoctions, officially licensed products, are developed due to the natural need of a person for their own health.
LED lightening, equipment		Promising direction for sale, economical lighting. Long-term operation, business for start-up entrepreneurs.
		Always in demand products, the network is cheaper. Less risk shopping, size and other parameters can be specified from the photos.
Book editions		Sales of classical literature are especially popular.
Kids toys		This direction is developing as gifts for children on certain dates with nominal signatures, the possibility of acquiring excellent gaming complexes.
Cosmetics		An excellent niche in which there is a lot of competition, but also a lot of demand. The main thing is to conduct a sales policy correctly and set the real cost of products.
Software		Systems are being improved by leading companies, it is necessary to implement software and support.
Courses taught		Access to learning remotely, you can learn any language, improve knowledge in any specialization.
car parts		There are many resources that offer spare parts, it is easy to choose the right part for the right price. The direction with high competition always works, there is a demand.
motor vehicles		Specialized sites that are trusted by buyers, support of transactions by lawyers, the demand for this direction is growing.
Alcohol		An easy sales direction that does not require special skills, but a licensed activity.
		The sale of second-hand deserves attention, when an almost excellent thing is sold online at a low cost, many simply do not need unused items or equipment.
Real estate		A niche in which the real estate trade is developing, the purchase is carried out both in absentia and in person through its own representatives, legal confirmation of transactions.

It should be noted that all the products that are requested on the Internet as the best-selling product on the Internet in 2019 cannot be described. There are certain criteria for specialists, as they are defined, but all the products presented above require analysis and properly built marketing.

Focusing on wealthy people, you can offer elite perfumes via the Internet, it will be cheaper than buying them in specialized salons. Now the purchase of expensive jewelry is being activated, it is like a contribution to savings and protection from inflation.

Experts recommend that an entrepreneur who decides to start an electronic business pay attention to products of average cost. The most demanded products on the Internet are products that are cheap from the point of view of ordinary stores.

Specific sales conditions, the absence of certain encumbrances for business allow setting the cost of goods below the market price, the demand for household appliances, furniture, and tools is growing.

A timely response to the demand for a particular product in the e-commerce sales market is very useful, it increases sales. It is advisable to monitor the Internet at the request of users in search of goods.

Always analyze the regional market, what is the most demanded by the population in the city now, and you should never deceive the trust of the client in e-commerce.

There should always be excellent service, attention to a potential buyer, namely:

the site should have feedback;

it is advisable to make a free call within Russia to clarify the time of delivery of the goods;

always provide the service of a consultant.

What to sell in 2019 in the e-shop

What is the best-selling product on the Internet in 2019, ─ this question is of interest to many owners of an electronic store. Always a novice entrepreneur worries about the direction of online sales in popular niches. Experts advise, when a small online store is organized, to sell in it what you know more about, so finding the right product is the most important issue.

You should always remember that there is no absolute product that would 100% meet all the requirements and established after analyzing the work of many electronic stores, certain parameters. The meaning of defining a successful product for sale cannot cover all sales ideas, but it gives a certain direction for the search for an aspiring entrepreneur. Following the selection of the best-selling product according to the parameters below will help to avoid the collapse of the electronic sale.

How to identify market potential

The volume of purchases of the selected product on the market should not be huge, let it simply be sufficient, do not use narrow sales niches. If you sell products to pregnant women, this is good, but a product for pregnant women who are engaged in physical activity ─ this can lead to a shortage of buyers, so the volume of the sales market is limited.

Consider: an electronic store sells elite goods for men (watches, cufflinks) ─ a limited niche of trade, but here you can find a target buyer with certain investments, since watches or cufflinks always attract men.

How can you determine the target buyer in trading (actual market volume), this is a tool for determining queries, both Yandex and Google. The search will help determine the number of people looking for your products, plus the real price of the product, then you can predict the number of potential buyers of your products.

How to identify competitors

Always, choosing the best-selling product on the Internet in 2019, you need to identify competitors. Using the search tool, you can analyze competitors in the selected sales niche, when there are a lot of requests, this indicates that the market responds to these products with demand. The main thing here, according to experts, is to draw the right attention to your store.

How can this be done? Using Wordstat, we determine the volume of potential sales, as well as which sites offer the same products. Experts recommend, after identifying competitors, to look at how they conduct their product marketing, offer more favorable conditions, and make the advertising of their store more intense.

Parameters that determine the success of sales

Success in e-sales is a timely response to fluctuations in demand. Consider what parameters will help determine the best-selling product, this:

The product you have chosen is in constant demand in the market, or is it a seasonal fad.

It is necessary to analyze regional sales in ordinary stores of the selected product, if it is sold, then at what cost. Selling effective sharpeners for knives, you can not get demand for them, since they are easily bought in a nearby store, a person does not need to go online for this. You need to convince people to buy them from you: increase the range, functionality, reduce the cost.

What is the age of your potential buyer, this is also important when choosing a product. Teenage products will not always be sold due to their lack of electronic cards, but they are advanced Internet users, and when clothes for people of “age” are sold, there may be a problem with adapting the store, along the line of simplification, so that everything is clear. It is necessary to make hints where to press and explanations of working with buttons.

Define your own markup for the product.

The real value of goods in the region. It is important not to set the price above the possible sales bar. Specialists note that goods worth more than 3 thousand rubles are, as a rule, examined more closely by buyers, this applies to explanations and answers to customer questions.

Is it possible to sell the selected product for sale by subscription, these are personal care products, creams, and gels. The meaning of the sale is to regularly sell to the same buyers of their products.

It is advisable to choose a product for sale in small sizes so that home delivery can be arranged, and when the product is large, it is difficult to do so.

One of the factors of a successful choice of goods is its durability. It is better to refuse fragile and breakable goods, or carefully pay attention to their packaging and delivery.

Seasonal demand will also help determine the successful choice of "hot product", this should be done before the New Year holidays, and it is also easier to sell products for the summer in the spring.

Determine the specificity of your product, what it brings to the buyer, in what form it is bought to facilitate work, reduce pain, or for beauty and pleasure.

The need to determine the turnover of the selected product. When you sell products that may become outdated due to fashion trends, you must buy a certain amount of them, otherwise they will be in stock.

The basis of an electronic store is the right choice of goods. There is no such product that would always sell perfectly, but using the search for goods according to the criteria recommended by experts, you can reduce the risk of becoming bankrupt in the chosen sales niche.

How to grab the attention of customers using marketing

Electronic sales attract the attention of large businessmen more, the best-selling product on the Internet in 2019, after the analysis, is the one that was previously correctly advertised, including on network resources. Consider what trends in marketing make products popular in sales, these are:

Advertising your own resource on the Internet with a selling page. Experts say that more and more people are switching to mobile versions of the Internet, so it is important that your site is clearly visible on any device. The demand for a position in the top also depends on this.

Advertising products using video clips on Internet resources: YouTube, Bing. A lot of people don't want to read, they want to watch, and you need to use it, show how your product works, how it is useful, convince them to make a purchase.

Having a database of email newsletters, you can make an excellent advertisement for your product with a good conversion of products. Expert advice is:

the use of animation attracts more attention, just a simple but high-quality animation can be added to the proposal letter;

come up with a product logo, correctly visualize your offer in the mailing list.

The trend of the sale of goods by niches of consumption

The Internet every year attracts more people to make purchases, increased employment of the population makes this shopping in demand. An important feature of online sales is an unlimited number of offers.

Using the tools of the Internet, experts identified the most requested products and made the top ten most popular sales directions for the rest of 2019, these are:

household appliances, which occupies the last, tenth place in this ranking due to their large size and the cost of delivering it to your home, this is interconnected;

stable ninth place is occupied by sales for events (concerts, tickets for planes, trains);

in eighth place in popularity for the six months of this year were services providing online services to the network;

seventh place is occupied by the sale of clothing, many users prefer stores where they can try it on;

sixth place is occupied by the purchase of various software by Russians;

are gaining sales and occupy the fifth place children's goods, a large assortment;

beauty for women takes fourth place in sales this year, these are: cosmetics, perfumes, various brands, other women's goods;