What to sell in bulk in winter. What is better to sell in an online store

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to establish and successfully develop a business selling goods via the Internet. Before creating an online store, you should carefully study the sales statistics in recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, relying only on popularity is not worth it, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what's good for selling? So, according to statistics, we can assume that in 2019 the best-selling goods on the Internet will remain:

• Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
• Shoes and clothes;
• Tickets for transport, cinema, theater, concerts;
• Perfumes and cosmetics;
• Medicines;
• LEDs;
• Books;
• Chinese products.

Depending on the size of the starting capital, you need to choose the price category of what will be sold in your online store.

According to 2019 statistics, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes more important than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and home appliances. If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms in Russia, but also Chinese online stores.

Clothing and footwear

Even though shopping for clothes and shoes usually requires trying them on, these are the most sold items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and wear shoes, regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store - featuring. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, a thorough approach should be taken to advising clients. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money have gradually passed. New technologies, including e-commerce, allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets can be called one of the best-selling goods on the Internet. Of course, it will not be easy for a newcomer to this business, since the competition in this segment is quite high. But if you are determined to work seriously on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners - organizers of events will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand by buyers even in difficult times. When opening an online store for perfumes and cosmetics, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what are the best-selling products on the Internet on the eve of the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product becomes a wonderful gift for the New Year, Valentine's Day and March 8th.

Medications

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can harm human health. When reselling such products, be vigilant, sell only a quality product. Pay special attention to the expiration dates of the goods and the credibility and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume two times less electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people tend to save energy. The LED resale business is profitable, although the competition in this area is already quite strong.

Books

The rapid development of the e-book market could not completely replace the traditional ones. Are books among the best-selling goods on the Internet, how to find out? - Very simple: take a look at what many people are doing in public transport. They read paper editions! Finding a bookstore that sells the necessary literature is a troublesome business. Therefore, buyers are looking for books on the Internet. Therefore, the resale of traditional books is a lucrative business, even though many of us find the electronic form of publications and documents more convenient. The margin for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of in-demand items. The purchase price of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet are fakes or, more correctly, replicas of things from famous brands:

• adidas
• Nike;
• UGG Australia;
• Timberland;
• iPhone from Apple;
• converse;
• Lacoste.

Many of the best-selling things on the Internet are not original, but are made by the Chinese with very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production facilities in China, so local craftsmen learn the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock to quickly reorient in the event of a sharp increase in the purchase price of the items sold. You can search for them on specialized forums, classified ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction.

Trade is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trade sphere is one of the most profitable activities today, both in Russia and in foreign countries. Each seller acts as an intermediary between the manufacturers of goods and the potential audience. Such mediation allows you to make an extra charge on your own services, which increases the real cost of products several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the brightest representative of everyday goods

How to become successful in this field

The development of small business in Russia is hampered by the abundance of hypermarket chains. Small stores cannot provide adequate competition to entire retail chains. Quite interesting is the fact that, despite such conditions, selling your product on the market is much more profitable. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of goods.

Food products are a commodity that is in great demand among the population. According to statistics, the list of the most popular products includes fruits, vegetables, dairy and meat products. All of these products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most of the surrounding residents go here in the hope of buying essential goods at a big discount. Such a privilege allows you to manage the demand for goods with the help of correctly placed prices.

Household chemicals - ranks second in the category of goods that are in high demand. Various cleaning products, personal hygiene items, as well as cosmetic products are required by people, regardless of the circumstances. The main advantage of household chemicals is an almost endless shelf life.

Seasonal trading can also become a source of regular income. Clothing, accessories and shoes - with the right marketing approach, will become a source of solid profit. Also high seasonal profits are brought by writing materials and school supplies. You can increase sales statistics by selling rare goods.
The main role in the issue of profit is played by the location of the outlet and the cost of the goods offered.

Most Profitable Items

The crisis has a negative impact on trade. Despite this, there are certain niches that the crisis has not affected. When developing your own business in the field of trade, it is necessary to focus on such a market segment. But here one should remember about high competition, so it is necessary to approach the issue of opening a retail outlet with great attention.

Selling goods and services is considered the most profitable occupation

As statistics show, household appliances and food products are in special demand during the crisis. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that the financial instability in the country makes people invest their available funds in things that will be used for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for such goods as sunflower oil, cereals and flour has increased. In addition, high demand remains for household chemicals, clothes for children and artificial mixtures.

However, many analysts of the market situation do not recommend opening a business based on the sale of shoes or clothing. According to them, most potential buyers prefer to save on goods from this category. Today, the most demanded goods in Russia are alcoholic and tobacco products.

What is more profitable to resell

Essential goods are in high demand in every corner of our planet. This category of goods includes household chemicals, medicines, food products, personal care products, cosmetics, clothing and beauty products. It is this range that brings in the main revenue. All of the above can not only be sold, but also resold, after purchasing small lots from manufacturers.

The business associated with the sale of cosmetic products makes a profit not only from retail sales, but also from the delivery of wholesale shipments from Europe. The received goods can be sold both independently and given for sale to small shops. This approach will allow you to make a profit, without large financial costs and physical effort. The main focus in this area is on those products that have a long shelf life.

The sale of such cosmetic products reduces the risk of losing financial investments due to long delivery or other nuances.

Many aspiring entrepreneurs rarely turn their attention to online sales, which is a fairly common mistake. It is online stores that are one of the key tools that allow you to find a potential client in a short time.

It is most profitable to sell essential products on the market

Let's look at how to get the most out of reselling different products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothing, household goods and various accessories are in high demand in this area. The analysis of this market shows that the trade in women's clothing and jewelry brings the highest profit. The average margin for similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of the goods available in stores are three times cheaper in the country of origin.

Based on all of the above, the question of what can be resold at a profit can be considered closed. Let's look at what goods produced in Russia are profitable to export to foreign countries.

How to make money on export

In European and Asian countries, non-ferrous metals and various industrial products are in great demand. Many entrepreneurs benefit greatly from the resale of glass and plastic products or consumables for various equipment and machinery abroad.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machine tools is increasing every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, certain realities of the Russian market must be taken into account. Food, clothing and cosmetics will not bring high profits, due to the lack of world-famous brands on the domestic market. If there are plans to make a profit from the export of goods, their attention should be focused on cereals and cereals. Such an enterprise can become a source of high income, but it is worth remembering the possible risks. Crop failure, violation of the terms of dispatch and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze the supply and demand in the Russian market. It is demand that is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. These products include various electronic gadgets, laptops and smartphones.

You can increase the number of sales at the expense of rare, but in demand goods

When planning your own business, aimed at obtaining a constant profit, you should pay special attention to smartphones. Moreover, not only mobile phones themselves, but also various accessories can become a source of profit. The constant development of the electronics industry increases the audience of this market. Many aspiring entrepreneurs, at the dawn of their careers, prefer the resale of used phones.

Modern fashion trends force consumers to replace their "toys" every few months. The acquisition of similar, relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that at the initial stages of developing your own enterprise in the field of trade, it is best to focus on those products that have a long shelf life. This approach will avoid possible losses due to lack of demand for your offer. Speaking of perishable goods, we should highlight the special demand for flowers and houseplants. Various accessories for growing and storing them are also in special demand.

Internet trading platforms

Trading Internet sites (Avito, Aliexpress) are one of the niches of the trading business, where there is no pressure from competitors. Here, each seller has the opportunity to sell his goods, at a price set by him. In this case, unusual, creative and rare things are especially popular. Unlike Avito, Aliexpress acts as a platform where most products can be purchased directly from the manufacturer.

Today, you can also sell on Aliexpress in Russia. In order to start making money on this site, you need to have your own online store or group on social networks with a large base of potential customers.

There are two main ways to make money with Aliexpress:

1. Independent purchase of popular goods and their further placement in your own online store (group in social networks). This method allows you to sell the purchased products within a short time due to the fact that the product you published is already in your stock.
2. Act as an intermediary between the site and a potential client. This way of earning is complicated by the need to find those customers who are ready not only to make an advance payment, but also to wait for their goods for a long time. At the same time, there are certain risks associated with damage or loss of goods during transportation.

To achieve success in this area of ​​business is possible only by cooperating with trusted sellers. When purchasing shoes and clothes, remember that the quality of such goods is much inferior to American ones. It is low quality that can explain the low price of such products.

The location of the outlet and the cost of goods have a direct impact on the result of sales.

Kitchen utensils, interior items, jewelry, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average margin for such products is several times higher than the cost set by the manufacturer. The main advantage of this online store is free shipping and no need to pay customs duties. Summing up, we can say that the Aliexpress website is an ideal tool for promoting your own business in the field of sales, which does not require large material investments.

If we consider the Russian Internet market, then we should highlight such a site as Avito. Here you can independently track popular destinations and sell your goods without leaving your home. Placing free ads greatly simplifies the search for potential customers.

In this case, the seller does not need to acquire the necessary license (except for certain goods) and register with the tax authorities. In order to legalize your business, it is enough to open your own page directly on the site. In order to do this, you need to consult with the administration of the resource.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the situation on the market. Goods from the household chemicals section, children's clothing, various electronic gadgets, and even food products can bring high profits to novice entrepreneurs. Rising inflation and crisis phenomena increase the demand for essential goods, so this direction is in high demand among the population.

In contact with

Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. The scheme, which seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful buyers pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

• you can get by with a minimum start-up capital;
• there is no need to solve problems with a “real” outlet, that is, to look for and rent a room, obtain various permits for it, repair it and arrange it;
• an online store does not need to hire numerous qualified personnel;
• here you can apply the approach of self-implementation of the idea, where it will start the whole project and save money;
• when using the Internet site, there is no need to purchase goods and store them in a warehouse;
• market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store, the format allows you to expand the boundaries and time frames of work.

Statistics also confirm the prospects of this direction.

E-commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This has contributed not only to the fact that declining incomes have forced people to look for ways to save money when shopping (online stores are known to offer lower prices than "real" stores), but also the fact that many companies have transferred all or part of retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:

• over the past five years, the pace of development of Internet commerce has significantly exceeded the growth rates of global trade;
• volumes of sales of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
• The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:

• competitive prices;
• ease of use;
• expanding the possibilities of the buyer in terms of the use of various payment systems;
• related service and its improvement.

However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and even a small, but still significant amount of money, this is a promising direction in retail.

Brief overview of e-commerce in Russia

Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."

Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of electronic books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.

TOP best-selling goods on the Internet in Russia

Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.

Electronics and technology

It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and accessories for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.

Demand is driven by several factors:

• the price on the Internet is always cheaper than in stationary outlets;
• the possibility of calm shopping without effort;
• you can choose the best model according to the descriptions, specifications, photos, reviews.

Product niche for the seller and its advantages:

• high margin allows you to make work i / m more efficient, that is, you can earn more money on one operation, spending less effort on it;
• the justification of the ratio of the cost of delivery to the purchase price - the consumer more easily agrees to the purchase.

Disadvantages of a niche for i / m:

• high competition, often too big, which simply will not allow a newcomer to break into it;
• massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount on the difference in exchange rates;
• potential dangers of obsolete models and a sharp decline in demand for them;
• the need to keep prices low, which is often problematic for small businesses;
• the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
• the risk of product returns, the need to deal with after-sales service and similar issues;
• cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothing and footwear

According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:

• high quality goods and a well-known brand manufacturer;
• convenient store navigation;
• excellent photos with correct color reproduction and detailed descriptions of each model;
• services for the delivery of several models, fitting "on the spot".

Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.

Advice: if you decide to sell goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out if it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.

Niche cons:

• seasonality of goods;
• transience of fashion trends;
• the need to receive high-quality photos from the manufacturer or supplier;
• the complexity of organizational issues in the activity and / m (synchronous work with professional delivery services is required, additional agreements with suppliers on the return of unpurchased models when sending several to the buyer for fitting);
• often requires the purchase of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
• it is necessary to have a taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains offering good-quality and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.

auto parts

These products account for almost 10% of the total e-commerce sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:

• There is a long range of positions that are hard to come by. Here we are not even talking about "native" parts for imported or rare cars, for which the demand is not very high, but about those things that are used everywhere, for example, sunscreens on the rear window. It is much easier for a motorist to find such a product in the i / m and not go to all the car shops and markets of the city.
• Narrow specialization. Applying this approach to the formation of the assortment, you can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
• The small dimensions and weight of many auto parts, which facilitates and reduces the cost of delivery.
• No need for service in most cases. If this is required, then many manufacturers have an extensive network of centers where a warranty card issued in your i / m will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:

• the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
• or he found an attractive position in i / m, went to the store, sniffed / used a probe and bought it online, saving on the purchase.

In the necessary conditions and / m working in this niche:

• excellent window dressing, photos, competent descriptions;
• compliance with the deadlines for the sale of products;
• proper storage of cosmetics, if it passes through the warehouse and / m;
• obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Home goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item they are about to purchase. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.

With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.

Of particular note are interior items from the exclusive category. A handmade picture frame, a mosaic wall panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.

Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Goods for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

• high quality goods;
• mandatory certification of each unit of production;
• compliance with the established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
• the possibility of returning some items for various reasons;
• convenience and multivariate payment, as well as the receipt of goods.

CDs and books

Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.

It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.

In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:

• Author's jewelry and bijouterie. By concluding a cooperation agreement with the craftsmen, you can sell their products. The conditions for obtaining income can be different - either a trade margin, or a buyout at a wholesale price, or a format.
• Souvenir products and gifts. There are also interesting things author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not products of general use, so the approach to their implementation must be original, as well as to advertising campaigns. It takes a lot of time to search for such goods in reality, so potential buyers prefer to look for them on the Web.
• Stylish leather goods, belts, wallets, bags, handmade purse. Finding them within walking distance is problematic, but buying on the Internet is convenient. There are no fittings required, you can choose a thing from the photo. The popularity of the product is at a high level, and / m with such products need only a well-constructed advertising campaign.
• Goods for pets. Toilet fillers, food, leashes, clothes for dogs, collars and much more. The Internet is more convenient for buyers of this kind of products according to several criteria: lower prices, delivery to the door is free (you don’t have to carry heavy bags on your own, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the right product , and it is inconvenient to go for the necessary food through half the city.
• Items for collectibles and hobbies. A huge single topic with an incredibly large number of possible positions. Here it is necessary to understand that the trade in this product group requires the owner and / m and his staff to be passionate about the subject of sale, deep knowledge of the subject and full dedication. Among the disadvantages of the niche is a limited number of buyers, but it can turn into an advantage if the brand proves itself on the positive side and has constant repeated appeals. Of the indisputable advantages - an enthusiastic person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
• Goods for tourism and recreation. This niche slightly echoes the previous one, here the enthusiasm of people also plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for a product niche is increasing.
• Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our life. Yes, and you will always pay for the pleasure. And this is already a significant prospect for development.

• When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without understanding how one router model differs from another.
• When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can be overcome only if you really love the product that you offer to customers. Otherwise, your project will certainly be doomed to failure.
• Focus on creating an accompanying service that can make any purchase in your i / m as convenient as possible for the buyer. Only then can you count on positive feedback and customer returns.
• The future of e-commerce is not only in the capitals and metropolitan areas. The format is slowly moving to the regions, capturing small towns and the countryside. Give the customer from there what he needs, that he cannot buy it in nearby stores. So you can win this market.

The key to doing business in the resale of Chinese goods is understanding the essence. It is not even the scheme of buying and selling that is important here. It is quite simple - they found a product, bought it at cost, sold it in their hometown via the Internet or newspapers. The essence of the product matters. If a housewife sells a screwdriver, then she is unlikely to be trusted and trusted to buy. Just like a plumber will sell hot rollers. Trust between seller and buyer must be the foundation of any sale.

The second moment of such sales. Price. Many buyers are aware of the existence of Chinese online stores. But, they also understand that the wait for this product can last 2-3 months. Therefore, they are looking for an alternative - to buy here and now, but cheaper than in a store. The choice of price is also a rather delicate matter. The inner worm of greed asks you to set the sale price at 10-20 times the purchase price. But, the law of the market says that sometimes it is easier to make a profit on the turnover of funds than on the sale of these goods at high prices. What price to put on Chinese goods is up to you. But, in any case, one should remember a simple truth - if it is not for sale, then it needs to be changed. Luckily, changing the sale price is pretty easy. You are not a shop.

By the way, the question of conscience is whether the resale of goods from China is a scam? Again, it's your conscience and your deal with it. For example, one of my acquaintances simply sells goods bought in China that did not suit him. And he buys a lot of things and often. So it makes a nice profit in addition to the main income. And we are already thinking about starting a large legal business.

In the meantime, you consider and think about your own capabilities. We suggest you familiarize yourself with the list of the most popular Chinese goods by the number of purchases per month. Do you understand what I mean? If they are well bought, then the demand for them is very high. Such goods are easy to resell in your city. In the list, I will indicate the price of selling it in China. Its resale price is usually + 20% ... 400% of the purchase price. The statistics were kindly provided by the Aliexpress trading platform.

1. Cable cutters - $1.71,
2. Smartphone Xiaomi Redmi 4 Pro — $159.99,

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a markup of 160%).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a markup of up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.