home » Statements » Trading business. What is the best way to trade? Choosing a profitable trading direction

Trading business. What is the best way to trade? Choosing a profitable trading direction

In today's world, the idea of working for yourself finds more and more response in the minds of people.

Thanks to the Internet, the availability of books and seminars on business, like others, would-be entrepreneurs are realizing that anything is possible.

Success doesn't just go to the moneybags and those with the right connections.

And first of all, those who are ready to devote time and effort to tirelessly move towards their goal.

Most beginners ask the question, how to start your trading business.

This is because this area is well known to everyone, and also has many niche options, among which anyone can find something to their liking.

But no matter how simple a trading business may seem, in order to open it correctly and conduct business competently, certain knowledge is needed.

This article will briefly reveal the most important secrets to you.

How to choose the right niche for your trading business?

In order to properly filter the ideas of what kind of trading business to open, an entrepreneur must ask himself two questions:

What direction of the trading business would you really like to run?

Indeed, it is very important that the entrepreneur likes the business he has chosen.
Only then will it be possible to establish the process fully, when the businessman will trade in what is interesting to him.

What products are needed and especially popular in the selected area?

Of course, no matter how much you are fond of fishing or tennis, opening a store of relevant goods where there is no demand for them is simply stupid.
Therefore, you need to pay a lot of attention to analyzing the needs of your potential customers.

Analysis of the current state of affairs in the trading business

So, an important question that will allow you to filter out popular ideas for a trading business is what areas are currently in demand in your region.

In Russia, the trade sector occupies about 50-55% of all activities of small business entrepreneurs.

Ideas for opening a store can be emphasized by examining the demand diagram according to Yandex.Wordstat:

Step-by-step instructions on how to start a trading business

Don't learn the tricks of the trade - learn the trade.
folk wisdom

Theoretical information and analysis gives only a general idea of what kind of trading business is worth opening, and what ideas can be properly developed.

For practical actions, novice entrepreneurs will need step-by-step instructions.

You need to register yourself as an entrepreneur, choose the form of taxation, obtain all the necessary documents in order to conduct legal trading activities.
If you decide to implement a business not in the market, you cannot do without a cash register.
It must not only be bought, but also registered.
Also, do not forget about the second popular payment method - payment cards.
You need to start and register the terminal, choosing before that the bank that will serve it.
Another type of documents, without which it is impossible to conduct a trading business, is licenses for certain groups of goods.
First of all, it concerns alcoholic products and cigarettes.
When all the necessary permits and documents have been obtained, it remains to choose a place where you can open a retail outlet.
You can buy a plot of land and put a pavilion on it.
But it is better to first rent a ready point, establish the trading process, and then make such large investments.
Do not be lazy and look for special offers from the city administration.
Sometimes you can open a point cheaper thanks to benefits on their part.
And as a thank you, you equip a public transport stop adjacent to the outlet.
After resolving the issue with the trade pavilion, you can negotiate the necessary utilities and obtain permits from the SES and Rospotrebnadzor.
When the organizational moments are behind, there are two relatively simple, but crucial steps left.
You must find worthy employees in your outlet, as well as equip it with everything you need.

How to do business in trade: choose a room

In the step-by-step instructions on how to open a trading business, there is not much space devoted to choosing a location.

Although this step is very important and a competent decision will significantly increase the number of potential customers.

So, the most popular ideas for a good trading place look like this:

in order to establish a stable flow of visitors, the store should be located in crowded places (near bus stops, metro, crossings, intersections, train stations and bus stations);
you can save on accommodation if you do not strive to establish a point in the central part of the city - there, of course, demand is higher; but you can successfully trade in sleeping areas;
if you do not want to bother with the security of the outlet, you can rent a place in the mall; but carefully approach his choice - not everyone can boast of a high level of attendance.

In which state can you start a trading business?

To open a point of sale, it is enough to hire an administrator and two sellers to work in shifts.

Of course, the number of staff will depend entirely on the expected volume of business.

Traditionally, a piece-rate payment system is established - this is an additional incentive for sellers to perform their functions well.

The work schedule is in shifts: week after week, or daily.

Sellers are required to have a health book, sociability, the ability to win people over.

Perhaps for such a position it is better to take a person without experience, but with enthusiasm and a positive character. Than a rude woman "in years", but with great experience.

After all, work skills can be obtained quite quickly in practice - there is nothing complicated about it. But the attitude towards customers - means a lot.

According to surveys, more than 50% of people are willing to go to a more distant store for themselves if they like the people working there.

They will also refuse to buy at the point where they are rude or simply not served politely enough. Even if this store is closer and more convenient for them.

You will also need security and cleaning services.

For the first purpose, it is worth contacting a security company and installing an alarm system, as well as a surveillance camera. It is not so expensive, but it can save a lot of nerves and money later.

But the cleaning lady can be hired on an hourly basis. In the dry season, cleaning every other day is enough, in the wet season - daily.

Ideas on how to properly promote a trading business

You can only successfully run a trading business if you are ready to invest in its promotion.

With the amount of investments, moreover, you need to decide at the start.

Large-scale business ideas will require significant investments and it is better to entrust this business to an advertising agency.

But a small business can get by with "little blood" using the following methods:

Now few companies do not have their own website, because Internet promotion is considered one of the best ways of advertising; of course, this is not suitable for all areas of the trading business - this is also worth considering;
use contextual and banner advertising;
promote through social networks - it is much more budgetary and allows you to increase brand awareness;
set a high bar for customer service: it is important that people want to come back to you again;
enter the system of discounts for regular customers, discount cards, coupons.

How much capital is needed to open a trading business?

If a novice entrepreneur has only a great desire to open a business, but no start-up capital, there are two ideas where you can get it:

Getting a loan from a bank, which involves a number of difficulties, but still possible.
Attract sponsors who are ready to invest money in the project with a certain benefit for themselves.

In both the first and second cases, you cannot do without a document such as . In it, you will need to carefully calculate the potential revenue and payback period of the trading business.

In order for people to invest in you, people must see the potential of the idea not only in words, but also in the form of numbers and specific calculations and analysis.

Depending on what exactly you decide to do, the amount will vary significantly.

But the approximate list of opening costs looks like this:

The cost of buying land and a retail outlet or renting a space.
Remuneration of hired personnel.
Registration of all necessary permits, licenses, registration.
Repair and decor in the room.
Installation and configuration of the necessary equipment.
Creation of a commodity stock.

And the video below shows unusual stores,

who sell common goods.

Take note, stand out!

Monthly contribution to the trading business

In addition to the costs that will be required to start a trading business, you need to invest money to run it.

Consider an indicative list of costs using the example of a point selling alcohol and cigarettes.

trading business is an ideal choice for beginners who decide to try their hand at working for themselves.

It is important to understand that entrepreneurial activity is not only about organizing a trading business. It is important to fully establish it and properly conduct business.

In this case, you will receive a source of stable income. And do not replenish the lava of those who were looking for where you can easily catch a goldfish from the pond and sat in a puddle.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

As long as there is money, or items that can replace them, there is trade. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied an extensive range of goods, they choose exactly the one that is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, the entrepreneur involved in the market is in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.

Trade has been and remains the most profitable business in terms of getting profit as soon as possible.

Main trading rule– creation of its own extensive customer base, as well as the sale of goods in demand. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet in the market that sells household chemicals, you can earn a solid income without worrying about damage to the product and lowering its value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur has remained in the loser.

The only thing about worth remembering new businessman:

trade can be profitable only when the number of competitors is minimized;
everything depends on the buyers;
investments will definitely pay off, therefore, in an effort to save money, you should not overstep the boundaries.

The ideal option is a family trading contract, in which all family members take part. In this case, the costs of a loader, a seller, and even an accountant are minimized, which makes it possible to save significant amounts on this expense item that go to the family budget.

Features of the organization of a retail outlet in the market

Having not yet decided on the product, but having an idea of \u200b\u200bwhat kind it will be, you should start search for a place under the outlet. The most profitable places are considered to be places with greater cross-country ability of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented at inflated prices. Most often, newcomers are offered distant boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take a more expensive one, but near places with a large crowd of people.

Having decided to organize a point of sale, you should decide on form of doing business. The easiest way is to register as with. Registration in this capacity will not take away more than 1000 rubles, which is important at the initial stage.

To rent a place for the sale of goods, you should receive a new status, as this will greatly simplify relations with the administration of the market and future suppliers.

If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Selecting a product for sale

Trading always begins with the selection of goods to be offered for sale. The type, shape and name of the goods occupy an important place in obtaining. If possible, trade in inexpensive but exclusive products that are highly competitive and in demand by consumers.

Before looking for a supplier, it is necessary to devote several hours to studying the trading assortment located near the sales premises of the boutiques of competitors. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.

So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about the sale of T-shirts and sweaters, then trousers, skirts and jeans should be delivered to your own outlet. In addition, the choice of products may depend on the time of year and demand for it.

For example, in winter, boots and outerwear are in great demand, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, demand for them fell, buyers prefer shoes with wide heels or platforms.

Assortment analysis by location

Small city

In terms of trade, small towns have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

inexpensive, but fashionable things and shoes this season;
household chemicals of foreign manufacturers;
confectionery;
alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start trading in buns, bread, sweets and consumer goods, for which people do not specifically go to the supermarket, but they will gladly purchase them when they go down to the entrance. Near gas stations, you need to trade in spare parts for cars, oils, cigarettes and alcoholic beverages.

Big City

Large cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.

So, when planning to trade things, shoes, sports equipment, you should rent a room in the clothing market. If the trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the grocery market. In addition, there are also construction and mixed markets. Do not forget also about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at the same time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring a good income.

Village

When planning to open a retail outlet in a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the villagers are elderly people who do not need branded clothes and the latest in modern technology.

most popular in the village enjoy such goods as:

bread;
flour;
sunflower oil;
salt;
matches;
sugar;
sweet water;
ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, shorts, work gloves. Such goods always find their buyer, they are not perishable, so the benefit from their sale is obvious. Do not forget also about alcoholic beverages.

Center or outskirts

When it comes to a point of sale downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center, you can open a retail outlet with flowers, clothes and shoes, or a grocery store, which will offer alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, building materials and small appliances will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go shopping in the city center. On the outskirts, it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.

Embankment and other places of recreation

When planning the opening of a retail outlet on the embankment, in parks, at a bus and railway station, near a parking lot and the like, it should be understood that despite the large crowds of people, it will not be profitable to trade large and expensive goods.

Ideal goods are considered:

seeds;
ice cream;
move-dogs;
coffee Tea;
hamburgers;
pies;
sweet and carbonated water;
alcohol;
napkins.

Analysis of the range depending on the field

food

Planning to open your own store in the food market, it should be understood that at first you will not have to expect large incomes. On average, no more than 6 thousand rubles are collected from one food point per day.

The assortment should be selected based on the above information, personal preferences should not interfere with the desire to earn. It is most profitable to engage in the trade of potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. No less profitable to trade in meat. In the latter case, the business can become practically waste-free.

non-food

The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the margin on which will not make the buyer want to pass by.

Construction

The sale of building products requires not only studying the market in order to find a free niche, but also having certain knowledge in the construction field. Not all buyers can sensibly explain how thick the timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will fail from the very beginning.

Selection of goods sold depending on the season

Trying to get the most benefit from trading, one should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading in vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn, you can organize a wholesale trade in sweet peppers, eggplant and cabbage.

The same applies to clothes and shoes. The assortment of the outlet should change following the change of seasons, otherwise, the entrepreneur will not benefit from the business he has started.

Typical mistakes of novice entrepreneurs in the field of trading in market squares

You should not count on the fact that by purchasing cheap goods, renting a retail outlet and finding a few buyers, you can build a real business that you can pass on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.

In fact, these problems arise from numerous mistakes made in the process of trading, here are some of them:

These reasons are far from the only ones, but in most cases they have a negative impact on the trading business.

Impact of the crisis on trading in the market

Successful trade largely depends on the purchasing power of citizens.

In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.

During the crisis years best to trade groceries and essentials. Clothing, shoes and small household appliances are in less demand, as are interior items. The crisis is detrimental to trade, but having a lot of experience in this area, you can adapt to it.

A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much you can start doing business, etc.

You, he says, have already gained some experience and you can say what is more profitable to do now.

The experience of working for myself, of course, appeared in two years - a little experience in retail sales (at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. By now, we have sold 2 small retail outlets, and 2 stores merged into one and moved it to another location).

During this time, we have not only sold: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics from 200 items. , connection services to OPSS, cell phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to remember with a swoop :)

I can’t consider myself a professional in the field of retail sales, on the contrary, the more I learn, the more I feel like a sucker. However, I have already developed my own view on most of the issues and problems that I had to solve. I tried to give my answers to these questions, they are subjective, but now I have just such convictions.

I divided our conversation into several semantic blocks and I will slowly lay them out. If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “ ”(Warning! This article does not have ready-made answers, but it is highly recommended to read it, like all articles in this series).

So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e. in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle. In general, I was a little surprised.

- Tell me what you want.

- I want to do exactly what is profitable now, what works best now!

“Well, it’s never known in advance. We moved one outlet only 200 meters away, and revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e. in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

- Well, tell me, what are you trading now - is it profitable to do it?

- Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with. Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen. This is training and experience, and your task is to minimize the cost of this training. Training, I must say, very interesting. Those. it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

- Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

- Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e. become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc. You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable. There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest is a profit for those who want guarantees.

If you are going to engage in entrepreneurial activity, then there are only probabilities and opportunities. And if you want some universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist.

- Well, damn it, but if you take a shopping area in a passing place in the city center, bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price. It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years. And now - every year people buy something new for themselves. The same thing with shoes - the year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread. It seems to me that this is a win-win option ...

- Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition.

However, I am skeptical about the idea of some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken." Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on. All gears in this mechanism are interconnected.

- What about this thought? You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product. Maybe I shouldn't be in business until I come up with something innovative, some unique product?

- Here I strongly disagree. In my opinion, the concept, "it is necessary to offer some new, revolutionary product" is erroneous. At least you don't have to start there. Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas. You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy.

And, maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement. This is exactly the situation when the seeds fall on fertile, prepared soil. And one innovative idea is not enough - if you cannot implement it, then you will be completely disappointed in business. You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting.

Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration of an individual entrepreneur? It's so difficult! I know several of them.

This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view. From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money. You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business.

Previously, the Capital show was broadcast on TNT, which was visited by various people with their innovative products, who were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

- Listen, I still do not understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothes?

- Come on. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all. This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business. The main thing here, in my opinion, is to master business technologies - sales, purchases, etc.

Conversely, a successful entrepreneur can make money from almost everything he undertakes. And if it doesn’t work out, then this is not a reason to stop doing business - one project more - one project less. Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it.

Figuratively speaking, before making scientific discoveries, at least learn to read and write - this is the basis.

This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. In a good place, almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.

collapse

Almost everyone dreams of starting their own business, because individual entrepreneurship is work for oneself. His own leader, manager, at the initial stages also his own salesman and cleaning lady.

One of the leading areas in the field of small business is trade. Almost every day people need to buy something, from cereal for breakfast to cars. Therefore, the demand for this area will always be, but the supply will not keep you waiting.

How to open it correctly, where to start, what to choose, what not to do, every future businessman should understand for himself.

Why Trade?

Among all areas, trading is the most demanded, but at the same time risky. Sell and resell for more - what could be a more obvious way to make money? If you do it right, then pretty quickly you can even “not touch” the business: all the work will be done by hired employees.

Every year, thousands of private entrepreneurs decide to start trading, but among them a small percentage receives the planned profit. Why is it not possible to open and develop your own business? There are many reasons for this, but the main problems of unsuccessful traders are:

insufficient start-up capital;
not quite correctly selected market segment;
big competition;
inability to trade;
no marketing campaign;
lack of a clear work plan.

Do not assume that the trading business is a 100% hit. No entrepreneur is immune from unplanned risks, changing market preferences and problems with suppliers. But if you manage to hold on, then you can achieve good profits in a short time. The main thing is to start with a clear understanding of what will happen in the coming years.

Important! If there is no confidence in your entrepreneurial talents, then it is worth attending special courses and classes on trade, studying the relevant literature, enlisting the support of those who have been doing this for a long time.

Step 1: Choosing a Sphere

Know someone who sells cheap sunscreen? Can you arrange deliveries to the Northern regions of the country? Forget, you can't open your own business on this. It is important to focus not on what can be sold cheaper, but to look for what the buyer needs in a particular region.

Important! Demand creates supply, not the other way around.

On the other hand, it is already difficult to surprise buyers, fresh ideas are needed. Many are ditching the cheapest products in favor of quality and unique items at a higher price range. Therefore, you should try to offer your unique product, or at least “think out” its uniqueness yourself - start a competent marketing campaign.

According to statistics, the most demanded groups of goods are food. People buy food every day, and many are ready to travel across the city for a quality product. Therefore, those who sell vegetables, meat, dairy products, cereals, sweets, etc. quickly win their customers and learn to do business more easily.

Last but not least, personal preference. It's a lot easier to start selling parts if you know how to make a car than it is to sell canvases and paints if you can't draw. So it will be easier for the entrepreneur and better for the buyer if the goods are offered to him by a knowledgeable seller.

Important! To get started right, do your market analysis and determine what business ideas will be popular in a particular region.

Step 2: initial capital

Ideas have been selected, contacts have been made and it is time to think about the initial contribution. In general, today it is quite possible for almost everyone to open their own business by taking a loan.

It is advisable to start with some personal capital, since by investing your hard-earned money, the attitude towards business will be more responsible.

How much money you need to open your "point" depends on the specific idea - for example, opening a newsstand requires a smaller amount than organizing a butcher's shop.

To open your own trading business, you need money for:

registration of IP;
rent / purchase of premises;
purchase of goods;
marketing campaign, advertising;
workers' wages.

In small towns, the minimum capital to open your own small business is 100,000 rubles. For large cities and the capital, this amount will be many times higher.

Significantly save the budget if you trade from the Internet. This is minus money for renting premises, equipment and wages for subordinates. On the other hand, such a business is only effective at the initial stages, and in the future it will be necessary to expand it and leave the virtual environment. What you should not do is rely only on online buyers.

Step 3: detailed work plan

The segment has been selected, the IP has been opened, the money has been found, which means that the time will finally decide on the strategy. Relying on a "tailwind" is not worth it: you need a clear business plan, an idea development strategy, market analysis, a preliminary calculation of profits and an understanding of how to run a business. It is very difficult to do this on your own, so you need to find yourself a companion.

Important! You need to open and build a business on trade, relying only on yourself. But at the same time, it is worth sticking with those who can help the development of the case.

Calculate in advance how much the business can bring in the near future. Focus not on desires, but on the real possibilities of business. Find out from competitors how much they have already received or expect to receive profits, consult with economists, merchandisers and accountants. Such forecasting will help you quickly navigate the market.

Designate for yourself the ultimate goal: opening a chain of stores, entering the international market, or accumulating funds for a larger business. Over time, focus precisely on your goals and ideas, do everything possible to implement them.

Creating a good image is what any company requires. There should be absolutely no conflicts with customers: make an extremely positive impression. It is necessary to improve relations with landlords and suppliers, otherwise they will have to be changed soon.

When choosing a supplier, start from the reviews of other customers. Always check all merchandise before selling, have all the documentation for it and conduct business openly. Not everyone manages to find a good supplier the first time, but the sooner he is found, the better for the business.

Do not delay with registration of IP - the sooner this is done, the less problems will arise in the future. The sooner it will be possible to open and run your own business without difficulties.
When choosing ideas for entrepreneurship, focus on what the region needs and you understand.
The most popular business in the world is trading, so be prepared for competitors.
It is necessary to choose a product, specificity and place based on the needs of the residents of the area.
Do not choose all the ideas at once - it is better to focus on a specific area of \u200b\u200bproducts.
Keep in mind that from the first day the business may not bring enough profit for life, so be prepared for temporary financial difficulties.
Always keep documents and copies of documents.
Be sure to hire an accountant to manage your financial affairs.
Don't skimp on ads.
Enlist the support of loved ones, as well as experts in the chosen field.

Opening an individual business in trade is not so difficult - it is much more difficult to properly manage and develop it. Building relationships between buyers and sellers takes effort, a unique proposition, and time.

With the advent of huge self-service supermarkets, even in the most run-down towns and villages, trading in the market has ceased to bring a good income, but for a certain category of goods, buyers go only there. As practice shows, some goods here can be purchased at a much lower price and, moreover, of high quality. How to trade on the market is profitable - in this article.

Which product is profitable to trade in the market?

Meat, fat, offal. Residents of villages and villages come to the market with such goods to trade, who grow pork and beef themselves, so its quality remains at its best, which cannot be said about meat, which is presented on supermarket shelves. In addition, it is mandatory checked by regulatory authorities, so do not be afraid to get poisoned.
Those who are interested in what products are profitable to trade on a spontaneous market can be answered that seasonal vegetables, fruits and berries. Of course, the temptation to buy a peach in the supermarket in winter is great, but it must be remembered that the various chemicals and pesticides that process them are responsible for its safety. Seasonal, grown in the beds of local residents, are devoid of these shortcomings, and the price for them, as a rule, does not “bite”, because the owners do not need to spend money on transportation.
Household chemicals, all kinds of fertilizers, insecticides, paint and varnish products, etc. They are always in good demand, and the weather does not affect their safety in any way, so this is a great option for those who are thinking about what is profitable to trade on the market in winter.
Various hosiery, underwear, knitwear. The cost of such goods, as a rule, is low, so it is unprofitable to sell them in covered pavilions, where rent will “eat up” all profits. In addition, women most often go to boutiques for expensive underwear, but they buy inexpensive ones in spontaneous markets.
Those who are interested in whether it is profitable to trade in clothes on the market should answer that this is not the best option for. First of all, there is nowhere to try on clothes, as a result of which the seller loses half of his potential customers. Here it is very important to study the demand, understand what kind of clothing people need and present them in this particular market.
Household goods such as window thermometers, extension cords, flashlights, etc. They are always in price and there is always a demand for them.