How to get money earned on instagram. Earn money on Instagram, how to make money on likes? White earnings


Earnings on various social platforms have long become not even commonplace, but almost an obligation. Not other similar projects, except perhaps the lazy one or the one who is absolutely not interested in the possibility of making money on the global network. Many users are interested in the question of how to make money on Instagram on subscribers. Instagram has long been a great platform for monetization, and some members are very successful in using all the opportunities available to earn money.

In one of my articles, we considered the issue of making money on Instagram with likes, but now we’ll figure out how you can make money on your followers here.

how to make money on instagram with followers

To solve the question of how you can make money on Instagram with subscribers on your own, you can use several methods. Later in this article, we will take a closer look at each of them separately for a more complete analysis.

1. Affiliate programs

This method is one of the most common and profitable. It is widely used among the owners of their own websites or blogs, but also demonstrates good efficiency when working on Instagram.

The main principle of PP is the promotion of goods on the Internet through affiliate links. There is no need to independently purchase and sell goods, it is enough just to find a seller who needs intermediaries. The user and the seller enter the affiliate program, where the intermediary receives the corresponding link. By distributing it on their resources, in particular through Instagram, the intermediary can receive a percentage of purchases made by other people. The main condition for accruing remuneration is that the buyer must be real, pay in full and receive the order. In addition, he must necessarily get to the seller's page directly through the intermediary link.


Many profiles on Instagram are thematic and profiled on a specific, specific topic. Of course, it is better for the owners of such pages to focus on products from a category similar to the profile theme. For those who do not specifically focus on individual topics in their content, you can pay attention to general goods, as well as trending products.

In the global network, there are many exchanges working on the principle of affiliate programs, where sellers and performers can find each other and start cooperation. The seller and the exchange do not care how and on what resources the link is distributed until the intermediary engages in spam or black PR.

2. Selling ads

Advertising is another popular option for solving the issue of how to make money from followers on Instagram. is still an underdeveloped phenomenon and is mainly implemented under the guise of advertising posts. With this approach, you receive material rewards immediately from the advertiser. The main advantage of this is that the owner of the page is not puzzled by subsequent sales volumes, because he has already received his fixed remuneration. The page owner immediately receives money for placing a post and links in it, and not for the interaction of his audience with these links. The greatest effect, of course, is achieved when the topics match, but on large live pages, in principle, a sponsored post of any category will work well.

Along with this, there is one drawback, expressed in the fact that the user page must have many subscribers. Of course, we are talking about an active audience, and not twisted bots. As a rule, such posts are marked with a special mark and are called sponsored posts. This approach allows you to increase the loyalty of a live audience and at the same time realize your own commercial interests.

3. Selling your products or services

Some of those who decide the issue, on subscribers, are themselves sellers of their own goods or services. In this case, they need to personally deal with their business and promotion. Of course, with a competent approach, this can be the most profitable type of activity, because the cost is regulated by the user himself, and there is no need to share profits with anyone.

Main advantage- you can start promoting even with a small number of subscribers. The most important point is the correct design of the photo and the text to it. They should not be frankly selling, but at the same time, their main task is to encourage action, i.e., buying a product or ordering a service. To achieve a greater effect, you can use the resources of already more promoted portals by purchasing advertising from them or by entering into a partnership agreement and getting an intermediary. In my blog, I have already made a detailed publication on the topic - goods and services.

4. Selling photos

It is known that on Instagram, photos are one of the main types of content, because the original purpose of this network is the mutual exchange of photos between participants. Many professional photographers, as well as amateurs, can promote their products or services. This avoids the need to work with photo stocks, which, as a rule, have rather strict rules and selection, and are also characterized by monstrous competition.

In order to protect their products from unauthorized use, photographers put their own watermark on the image, with an offer to purchase this photo for money. In the Russian-speaking segment of the Internet, this direction is poorly developed and practically does not find a response from the audience. However, there are all opportunities to promote your photos on Instagram among Western users as well.

5. Selling an account

This method in the Instagram environment is currently little used, but similar offers, if desired, can be found. The main principle: the account owner promotes his profile to a certain level and activity rating, and then sells it. The buyer can repurpose an already promoted account for their own needs for further promotion or monetization. Many quite rightly ask themselves the question, how many followers do you need on Instagram in order to make money selling accounts?

Of course, this is an important issue, because the cost is influenced by such factors:

  • Number of subscribers;
  • The level of activity of followers;
  • Content quality;
  • Subject;
  • Payback;
  • Potential profitability or statistical, if the account has already been monetized.
There are even special exchanges and portals with ads where you can find accounts for sale. As a rule, the cost is set in the international currency - dollars. When analyzing the cost and weight of an account, on average it turns out that one subscriber costs about one cent. It should be noted that the administration of the social network may not approve such transactions, and sometimes penalties may be applied to the sold account.

6. Likes, reposts, subscriptions

Our other article is devoted to the topic, but this option can be briefly mentioned separately. If we talk specifically about making money on likes, reposts, subscriptions, then such options are easily implemented on specialized job exchanges, boxes and projects focused on making money on social networks.

In this case, you will need an additional or fake account so as not to litter your main page with unnecessary material. By registering on the job exchange and linking your Instagram account, you can take tasks to subscribe to specific pages, repost their posts, or put a like. These tasks are checked by the customer and, subject to all points, will be paid.

Among the methods considered in this article, this is the least profitable, but at the same time less time-consuming. It is great for beginners and those who do not want to bother promoting their profile.

7. SMM promotion

Many members of the Instagram social network need promotion for various purposes. Often it is difficult or simply too lazy for them to engage in this process, to delve into its features. In such situations, they will need the help of a specialist who knows all the intricacies of promotion, smm technology and other aspects. Those who have mastered smm promotion can really earn money by promoting and promoting accounts.

This kind of work has a number of advantages:

  • The ability to independently set the price of services;
  • Potentially high income;
  • Great demand;
  • Low competition.
A person really needs to have all the necessary knowledge. Otherwise, cooperation that is not effective for the customer may not be paid for at all.

Where to start

Starting to make money on Instagram with followers is not at all difficult. To do this, you only need to create and design a page, which is absolutely free and does not take much time. It is also recommended to create and set up wallets in several popular payment systems, so that there is always an opportunity to receive earned money from an advertiser, seller, project or other source.

The next step is to tune in to regular, systematic work to promote your account, promote it, fill it with original and thematic content. It is advisable to decide on the topic in advance, and only then select earning options for the chosen niche. Further actions will depend on the chosen monetization method, because each of them implies a different scheme of work.

How many followers do you need on instagram to make money

Answering the question, how many followers on Instagram do you need to earn on followers, it is difficult to give a definite answer. Depending on the chosen monetization method, the requirement for the number of people subscribed to the page who are active and interact with the content will differ.

How much can you earn from followers on instagram

It should be understood that the level of profitability directly depends not only on the chosen option of earning, but also on the efforts that a person makes. There is still no possibility of receiving passive income on Instagram, because even links and sponsored posts must be correctly written and formatted. Those who sell their own services and goods, as well as SMM workers, can claim the maximum profit commensurate with the level of the average salary in the capital.

In affiliate programs, everything depends on the volume of sales. As a rule, with a serious approach, you can receive up to a thousand rubles a day.

Conclusion
This article addressed the question of how to make money on Instagram on subscribers and what is needed for this. The profitability of this method was analyzed and the main features of such a process were given.

Sincerely, Dmitry Tretyakov

Attachments:

Launched in 2010, the Instagram app was not monetized by its owners until 2015. At the same time, many users have been successfully earning money on it for several years now as a stable additional or main source of income. How?

5 ways to make money on Instagram

  1. Advertising revenue
    Placement of advertising posts / pictures for money or “earnings on subscribers”.
  2. Earnings on simple tasks
    Money for performing "simple actions": subscription, like, comment.
  3. Sale of goods
    "Online store" on Instagram as an effective sales channel.
  4. Service promotion
    Promoting your services, business, brand.
  5. Provision of Social Media Marketing (SMM) services
    Remote work to promote and promote pages on the Instagram network.

In this article, we will sequentially consider each of the above ways to make money on the Instagram network, tell you what you need for this, give a list of resources: where to make money, give instructions: how to get started.

#1. Earn money from ads on Instagram

Perhaps the most effective tool for making money on an account on the Instagram network is advertising, i.e. placing posts in the feed of your photoblog. At the same time, today there is even no need to look for a direct advertiser: they all already use specialized exchanges. The latter, in turn, are ready to offer cooperation to account holders.

How to start earning?

  1. You need to have an Instagram account with the most complete information in the profile, the Nth number of posts, subscribers, always “live” (not “twisted”), activity in the feed.
  2. We register on the sites from the list below, get acquainted with the rules, read the FAQ.
  3. We select a task on the site, complete it - we get a "fee"! Withdraw/cash out money.

How much can you earn?

Everything is individual. To find out a specific figure for your account, register on the sites below. Otherwise, the amount of earnings depends on 2 factors:

  1. the number of your subscribers (the more there are, the higher the cost of advertising);
  2. frequency of posting advertisements.

Advertising exchanges on Instagram

How to earn MORE from advertising?

It's simple - develop your blog. Use all possible ways to improve the quality of your account (quality of content: pictures / posts), increase the number of live subscribers, etc. The larger the base of your followers, the more attractive your photo blog is for advertisers and the higher the price you can ask for placing an advertising publication.

UPD. Based on the statistics on referral programs, we (the editors of the site) have the opportunity to see how well the reader of this article manages to make money on advertising on Instagram in the exchanges we offer. Let's just say: not very good 🙂

At the same time, we will share the main reason why many people fail to make good money on Instagram, which we learned about by chance, in the course of correspondence with the administration of one of the advertising exchanges.

So, the main reason is an insufficiently promoted account. And this is understandable, since several hundred thousand Instagrammers are registered on each of the exchanges. Some of them are "millionaires", quite a few blogs with hundreds of thousands of subscribers, quite a lot of accounts with tens of thousands of followers. The competition is just huge! Thus, if you have, for example, less than 10 thousand subscribers - your photo blog is on the NNth page in the directories of exchange sites, advertisers will simply never see it, instead they will order advertising on more popular sites.

About what to do - we already wrote a little higher: promote your Instagram. Someday, we will definitely write a series of articles on promotion in this social network. networks. But already now we can recommend, perhaps, the most effective method of promotion - with the help of services:

#2. Quick money on likes and subscriptions

The easiest way to make money. Because, in principle, it does not require a promoted / popular blog with a large base of subscribers. Nevertheless, for successful work: the account must be as “live” as possible, information is filled in (profile photo, etc.), the minimum number of subscribers, posts (pictures), etc. is required.

P.S. If you do not have subscribers, you can get them in the same services in which you will earn money (see the list below).

What is the essence of earnings and who will pay you for it?

This is nothing more than a "cheat". The more followers on Instagram, the better. Is not it? Many owners "buy" subscribers, that is, they are willing to pay you to subscribe to them; buy "likes" to create the illusion of activity in their account. That's all.

How much can you earn from following/likes on Instagram?

On the one hand, not so much, this is a low-paid job. The reward is different on different sites: about 1 ruble for a subscription, within 0.5 rubles for a like, comments and reposts are valued more in a figure. On the other hand, some services voice the figure of 500-1000 rubles a day.

How to start?

We follow the links from the list of exchanges below, go through the registration, get acquainted with the terms and conditions of each of the services, attach our account to Instagram, and complete the tasks! Below is the promised list of “cheat exchanges”, sites where you can make money on “simple actions”.

Exchanges of cheats (likes / subscriptions)

Firstly, among the tasks, it offers the performer a subscription to Instagram at a price in the range of 0.6-3 rubles. Secondly, commenting on posts in this social. network is estimated at 9 rubles and more! And these are 2 good reasons to:

Service SMMOK-IN

Specializes exclusively in social Instagram networks. On average, prices on the site are not particularly encouraging (however, there are “subscriptions” for 1 ruble). One way or another, this service should be added to your “collection” in case there are no tasks on other exchanges.

Exchange cheat V-LIKE

A typical cheat exchange. For Instagram users - 1 type of earnings: subscription. The price (payment level) is fixed, it is 0.3 rubles. The minimum withdrawal amount is 15 rubles, that is, exactly 50 subscriptions and the earned funds can be cashed out.

Important! Before starting work, it is mandatory to read the rules and FAQ (answers to frequently asked questions) of the site / exchange where you register and plan to work. This will not only allow you to better deal with this or that service, but also save you from annoying troubles, such as blocking your account for violating the rules.

In the event that on a particular site you encounter a message: “there are no tasks available at the moment”. This can mean one of two things: either there really are no advertisers or all tasks have been completed; or your account does not meet the advertiser's minimum requirements. In the latter case, make sure you have at least 100 followers and 30 posts on your photo blog.

#3. Selling a product on Instagram

The first statement to start with is that Instagram users, among other social networks, are the most solvent audience. It is a fact! And only in Russia there are already over 7 million Instagram users (not counting Russian-speaking accounts of other countries: the CIS, etc.). SMM specialists and advertisers have repeatedly proven in practice that the most effective advertising (the ratio of funds spent on advertising to the sales volume of a product) is on Instagram.

Many online store owners are already using this social media. network as an additional sales channel. In the same turn, a fairly popular practice is to create an online trading platform exclusively on the platform of this social network (without having your own online store). Instead of posts with pictures about your personal life - a photo of your product. Contact details (phone, etc.), so that the buyer can contact you - in your profile, the "About me" field. That's all!

Internet commerce on social networking platforms is a topic for a separate discussion for more than one article. Soon, we will definitely tell about it on the pages of our website, but! If you do not want to waste time, we can recommend that you learn more about how to promote your account (including for the purpose of building a sales channel, increasing sales through Instagram) from this series of free lessons. Really worthwhile material, which will certainly pay off the time spent studying it.

#4. Promoting your services or business

As in the previous case, with the sale of goods, the promotion / sale of services works just as well on Instagram. It hardly makes sense to start a page for an enterprise specializing in drilling wells or manufacturing equipment / mechanical engineering (and this happens). But there are a number of areas of activity where God himself ordered to promote on Instagram. This:

Personal accounts of photographers (portfolio), and with the advent of the ability to add video - and video operators, manicure specialists, makeup artists, stylists, pages of beauty salons, photo studios, entertainment and even catering establishments. Of course, it is a sin not to have an Instagram page for travel agencies, etc. and so on. Do you know the audience of Instagram? If your potential customers use this social. network, so your business must be there.

#5. Provision of services for the maintenance and promotion of Instagram as an SMM specialist

Unlike the previous 4 methods, this one involves making money not on your blog, but on maintaining and promoting your clients' photoblogs. Yes, this is the most that there is a job: the provision of their services as a specialist (SMM). As a rule - remote, in other words - freelance.

You may have come across the expression "Instagram manager". Exactly how to be a public admin in VK, with the only difference being not in VK, but in Instagram: searching/creating content, selecting pictures/memes, posting, etc. However, not everything is so simple here. You can be sure that in 99% of cases, your client/customer will include a few additional items in your responsibilities, like:

  • Promotion and promotion of the account;
  • Attracting new subscribers;
  • Conducting advertising campaigns;
  • Analysis/analytics, etc.

And this is clearly beyond the scope of exclusively administration, but rather, this refers to the duties of an SMM specialist. Which, in turn, requires a considerable base of knowledge and skills. Where to get all this (knowledge and skills)?). Get trained. At the same time, if you want to provide your services as a specialist, you cannot do without paid courses.

However, the work of an SMM specialist is very well paid. Maintaining one account brings income from 5 to 20 thousand rubles. At the same time, it does not take much time: a common practice is to maintain several accounts at once, up to 10-15. And this is already a very, very solid income, going beyond 100K rubles a month. Absolutely real numbers. In addition, there is a rather high demand for the services of an SMM specialist today.

If you want to learn one of the most sought-after and lucrative online professions, check out the SMM Manager course from Netology Online University. Not cheap though! Incomparably little, relative to 5 years of study at a university, with a diploma of which - a direct path to McDonald's cashiers.

Netology offers to master the profession of an SMM specialist in 3 months (they teach not only Instagram, but SMM in a complex, and ... quite thoroughly). As a result, you get: knowledge and internship, a diploma and subsequent employment with a level of earnings starting from a figure (but not limited to it) equivalent to the average Moscow salary of an “average” Muscovite.

Instagram is an ecommerce bomb. Even compared to other social networks. If initially the service was intended for sharing photos, now it is a real business platform that anyone can use to earn money. Including online store owners and dropshippers. After reading, you will have a clear understanding of how to make big money on Instagram from followers.

But how do bloggers make money on Instagram? And how is selling on this site different from other types of e-commerce?

In this article, we're going to take a deep dive into a few tactics that you can put into practice right away.

Can you make money on Instagram?

Yes, you definitely can do it.

And the enthusiasts of this platform are constantly looking for and finding new ways to make money on it.

Now, perhaps, you have been inspired and realized that you are no worse than them and you can also make money on Instagram. And naturally you ask yourself: “How?”.

Don't worry, we will solve this mystery. In detail. However, first, let's take a general look at several ways in which, in principle, it is possible to make money.

You can focus on brand-sponsored posts first. If their target audience follows you, you become the perfect promotion vehicle. You can also earn on and receive a certain percentage from the sales of products of other companies. In addition, you can sell your own products and services - physical or digital. In general, you are just like in any other e-commerce environment.

As long as marketing is alive and business can be expressed visually and creatively, millions of Instagram users are at your disposal.

On a note! Inexpensive promotion on Instagram, as well as likes, subscribers, views, comments, account audit, maintenance and much more, can be ordered on the new generation freelance exchange - kwork.

The power of Instagram

The number of Instagram users is growing and the platform is catching up with Facebook. While Facebook has 2.07 billion active users, by 2017 the growth of Instagram reached 800 million users - in 7 years (the service was launched in 2010). So when you look at such popularity, it is not surprising that Instagrammers are becoming a real force. They figured out ways to make money on Instagram and cash in on photos.

The following information deserves attention:

  1. 800 million active users every month. That's almost three times the size of the US population.
  2. 500 million active users every day. That's almost double the population of the US.
  3. In 2017, the share of American companies using Instagram reached 70.7%. If in general there are about 30 million businesses (both large and small) in the US, then it turns out that 21 million of them use Instagram.
  4. 80% of Instagram users follow at least one business account. This means that 640 million users follow at least one business account.
  5. There are over 2 million advertisers on Instagram every month.
  6. The time users spend on Instagram is increasing by 80% every year.
  7. In 2016, 48% of American brands resorted to promotion on Instagram. In 2017, this figure reached 71%. In 2018, it is expected to reach 82%.
  8. 300 million Instagram accounts use Stories every day.
  9. Age of Instagram users:
    • from 18 to 29 years old - 59%;
    • from 30 to 49 years old - 33%;
    • from 50 to 64 years old - 18%;
    • 64+ years - 8%.
  10. Gender of Instagram users:
    • women - 38%;
    • men - 26%;
    • the rest - 36%.
  11. Instagram posts with location tags get 79% more engagement.
  12. Photos with faces get 38% more likes.
  13. 4.5% more user-generated content conversion rate.

How to make money on Instagram, whether it's 1k or 100k followers?

Most likely, you have already heard more than once about instagrammers who were able to make a lot of money on simple daily uploaded photos. You may even have looked at your own photographs with an appraising eye and thought that you, too, can do the same.

Just like bloggers, YouTubers and other media personalities who have gathered large audiences around them, many Instagram users can boast of large reach and influence. And these are the two things that entire companies are fighting for.

All this provides Instagrammers with an excellent opportunity to form and receive several income channels. And regardless of whether they want to build an entire empire or just earn extra pocket money.

How many subscribers do you need to start earning?

And now a natural and interesting question: how many subscribers should there be in order to start earning and receiving income from them? The answer is short and simple: not as much as you think.

More detailed information depends on several factors:

  • what area do you operate in and how popular is your product (popular niches are fashion, appearance, sports and food);
  • what kind of engagement your subscribers have (100,000 cheated bots will not give a result);
  • What acquisition channels do you use.

Of course, the greater the number of live and engaged followers, the better.

And while top and promoted Instagrammers with millions of followers earn tens or hundreds of thousands per post, those with fewer than 1,000 followers can also earn. A thousand subscribers can be easily obtained using the service.

How to start earning

How it is possible to make money on Instagram in your case depends on the unique brand, type of content, target audience and degree of promotion. In general, this can be done by the following common methods:

  • publishing advertising posts sponsored by brands with which you have the same audience;
  • joining affiliate programs of other companies and publishing posts with an affiliate link. For example, like this article, in it we advertise through an affiliate program, a service for promoting Instagram SocialHammer. We use it ourselves, and therefore chose their affiliate program
  • creating and selling your own product or service (real or digital);
  • sale of photographs.

It is especially remarkable that the ways of earning can be combined with each other, and not use one thing. It is also necessary to increase the conversion of visitors into subscribers through.

So, let's start with the most common way to monetize Instagram - cooperation with brands. But first, let's look at successful Instagram stories and business models.

Instagram Success Stories

You can learn how to make money on Instagram from the experiences of others, from case studies and from the success stories that we provide below.

And given that now there are a lot of applications that allow you to coordinate an Instagram account with your website (for example, an online store), the process of earning becomes even easier. So, the built-in integration of an Instagram business account is in the popular system Shopify and others.

The companies listed below do just that. Let's get acquainted with their experience and take an example from them.

BeardBrand was first mentioned in an article in the New York Times. Their business started with just $30 and an absolute passion for it. The way they use Instagram to make money is really unique and inspiring.

The company sells products designed to support the style and lifestyle of men with beards. Their website BeardBrand.com is very active on Instagram. And now there are already more than 124,000 subscribers.

Instagram can positively influence the user and shopping experience as customers can relate to the characters and situations of the posts. So with a competent approach, an Instagram post arouses curiosity and trust.

RadLimeShop

With over a million followers, this store's slimes usually sell out within 24 hours. Their videos are bright and clear. Thanks to them, viewers can literally feel the product. So high-quality and “delicious” videos undoubtedly have a powerful marketing power.

So, one of them, for example, has collected more than 179,000 views. With such a huge number of viewers, it's no wonder the product sold out within a day.

The company uses the flexible and convenient Shopify platform for its website. All in all, with impressive videos and live images, making money on Instagram is relatively easy.

SoAestheticShop

Justin Wong, founder of SoAestheticShop, is passionate about Japanese Harajuku style. And Instagram is his main sales channel. Please note: each of his posts is carefully edited and visually appealing. Wong earns about $12,000 a month from Instagram sales. And by the way, his business model is dropshipping.

So the company itself does not produce any products. Justin works with several suppliers, but he doesn't buy anything until the customer orders the item. Today, this business model is considered one of the most profitable. In addition, it is easy to implement with the help of an online store and Instagram.

So, the company cooperates with users who are popular and influential in social networks, who receive a big discount or a free finished product in exchange for an advertising post. Another used way to increase sales is an affiliate program. Thanks to her, anyone with a website or social media account can advertise a product and earn their percentage for orders through an affiliate link.

Top 5 books on Instagram

  1. Instagram administrator. Earning Guide. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and bestseller. Rating per liter: 4.46.
  2. The Instagram Phenomenon 2.0. All new chips.
  3. How to promote a blog on Instagram: life hacks, trends, life.
  4. Pop Art Marketing: Insta Literacy and Content Strategy.
  5. Instagram: I want likes and followers.

Success Requirements

Using apps, following lists of recommendations, setting up the most optimal filters, and smart advertising tactics are all keys to success. However, you still need to be aware of new trends and rules for making money on Instagram.

1) Quality business account

There are 2 types of accounts on Instagram: personal and business. Study on the Internet all the necessary information to create a good account. You can take advantage of numerous courses.

2) Shopping app integration

Instagram's options for business are somewhat limited, so you need to be a little creative. However, the ecommerce feature can be quite easily integrated using apps specifically designed for the Shopify store.

Try some and check for yourself, which ones will allow you to comfortably publish the product, its prices and the necessary specifications. This way, customers can feel like they are still on your Instagram page, when in fact they will already be on the pages of the shopping app.

We recommend using the Shopify functionality, because this platform provides a rich selection of applications and flexible settings. Many of them are free to try, so there is no risk involved.

There are detailed rules on exactly how to post, what types of images or videos you can post, and how many times per day you can post. By following these rules, you can significantly increase your chance of success. In addition, the service has a limit on the number of hashtags. Therefore, you cannot afford to just spam and put more than 30 hashtags on the post that have nothing to do with the content of the post.

According to the CoSchedule service, the optimal posting frequency is 1-2 times a day. This is convenient for subscribers and gives them enough time to create other unique content.

According to Sprout Social, the ideal length for Instagram headlines is between 138 and 150 characters. For promotional entries, use 125 characters. The optimal number of hashtags is between 5 and 10. And although it is possible to tag 20+ tags, this is not recommended - hypothetically, Instagram may have a "secret ban" on posts with more than 20 tags. "Ban" means that such posts cease to be displayed when search for specific hashtags. And this will reduce your chances of earning.

4) Correct filters

The difference between a good and not so good filter can be minimal. In America, a study was conducted, during which the favorite filters of Instagram users were identified. Here they are in descending order of popularity (in America): Clarendon, Gingham, Juno and Lark. Worldwide: Clarendon, Juno, Valencia, Gingham and Lark.

For fashion:

  • Brooklyn
  • Valencia;
  • normal;

For nature and attractions:

  • Kelvin;
  • Nashville;
  • Valencia;

For food:

  • skyline;
  • Helena;
  • normal;

For a selfie:

  • normal;
  • skyline;
  • Slumber;

To find out how successful a photo is, you can use special tools. like Picodedash. You can emulate successful accounts while still creating your own unique content. Motivate yourself and study every day. Then the increase in income will not keep you waiting.

5) Inspiration for viral stories. From time to time, post stories among photos and videos. The process will be easier if you use the help of services such as Stencil, PromoRepublic and Be Funky.

How to get regular followers?

When do you need to start attracting subscribers - before the start of sales or after?

The answer is simple: before and after.

Ideally, before the start of sales, you should already have at least a couple of hundred live subscribers. Otherwise, you will advertise the product into the void. While with an audience of even just a few hundred, you can already count on some response. And that will be a good start.

Now, how can you get subscribers? We recommend following these 13 tips. After all, followers are the key to making money on Instagram.

1) Optimize your Instagram profile. Be sure to choose an appropriate account name that is easy to read and less than 30 characters long. Ideally, it should contain a keyword, thanks to which you can be found in the search. Also, the name should match the username you use on other social networks.

Account description must be up to 150 characters. It's a great idea to include a clickable link back to your site. This is the only place on Instagram where you can post such a link. So this is an important aspect of account optimization.

2) Create and promote a custom hashtag. If your account name is Candies Jennie's, consider creating the #jenscandies hashtag. Then whenever you want to check posts related to your brand, you can just check this hashtag. You can advertise it everywhere - on other platforms, on forums, on social networks, and even outside the Internet.

3) Choose hashtags related to your niche. Even though Instagram allows up to 30 hashtags per post, using them all can hurt your account. We recommend putting down from 5 to 10 tags that are popular in your niche.

4) Participate in comments related to your niche. Use the same hashtags to find other accounts related to your industry. Subscribe to them and take an active part in the comments. This way you will attract the attention of potential subscribers.

5) Use compelling captions. This will encourage your followers to comment on posts and actively participate in discussions.

6) Run contests. Organize a competition with prizes. And also create a special hashtag for this contest. Think about how the winner will be chosen and clearly state the rules.

For the competition, you can post special photos by signing each with a tag. However, we recommend that you first make sure that you have read the Instagram Contest Rules. Be creative. For example, contestants can also be given the opportunity to earn some money or, for example, invited to join an affiliate program that will be attached to the prize.

7) Create stories and live streams. You can add styles, texts, color overlays, filters, face effects (just like Snapchat) and geotagging to your Instagram Stories. Get creative. Fun and positivity attract people.

8) Post regularly. The key to success is consistency and adherence to a single style. Format your messages the same way. Use the same filter or post design. Thus, subscribers will quickly recognize your messages and associate them with the brand. The convenient Parasite service allows you to plan publications and see in advance what the profile feed will look like.

9) Collaborate with media influencers and like-minded people. Exchange posts with them and buy ads from them. Sharing is especially useful when you have a lot of followers. And if you're partnering with a popular person, you can create an affiliate program that pays out based on the number of signers.

10) Use the location function. Post videos and stories to your account. Use relevant hashtags and geotags to make posts easier to find.

11) Create a unique visual style. Choose a specific style for your posts that will set you apart from others. If you have multiple accounts, each one should have its own unique "personality". For example, one account is for brand activities and another is for product sales.

12) Ask others to subscribe. If you ask, people can help you. As long as a post or account is useful to someone or just causes positive feelings, many people will not refuse a request for a subscription.

13) Use Instagram Ads. Paid ads will attract more people. After all, not everyone is looking for posts through the search form. On average, such advertising will cost about 0.70 or $1.

Business models

Instagram is ideal for selling products where visuals are important. component. In other words, if your products are highly photogenic, chances are you will be able to sell them successfully on Instagram. Moreover, if you yourself are photogenic or have a talent for photography, you may well be able to collect a whole crowd of subscribers and subsequently monetize it.

In general, there are at least 5 business models for making money on Instagram:

1) Get into dropshipping. This model can be easily implemented along with the Shopify platform, which is free for the first 14 days of use. We especially recommend experimenting with niche products that will sell well and do not require a significant investment.

2) Become popular and make money from advertising from other brands. If the profile has a lot of followers, you can offer other companies to advertise on your profile. The best and top media faces earn thousands of dollars from one post. Imagine that you could earn tens of thousands of dollars a month.

3) Take part in an affiliate program and earn money by selling other people's products. You can promote someone else's products and get your share. Many brands provide affiliate programs. And a lot of people make money that way.

Create compelling posts. However, remember that you can only post one affiliate link on Instagram. Indicate in each message that your affiliate link is in the account description.

4) Sell posters and other virtual products. Beautiful things on Instagram sell well. You can sell posters, paintings, drawings, animations, videos, and other virtual products based on images or videos. In each post, ask your followers to visit the link to your main website in the account description.

5) Sell your own real products. You can sell any physical products that you manufacture or purchase from vendors. However, this activity can be attributed to ordinary retail trade. And this requires certain knowledge and initial capital for the purchase of goods.

In addition, you will need a special place where you can store the promoted items. It could be just a spare room or even an entire rental space. If you're buying from a Chinese supplier, for example, you'll need space to store the product before someone orders it.

Promoting your business

Regardless of the business model used, any business needs to be promoted. Moreover, talent and strong nerves for doing business will not be enough. First of all, you need to be a good strategist and tactician. Especially when it comes to promoting on Instagram. We have several articles on this topic:

When it comes to social networks, users buy mostly spontaneously - impulsively. And the selected projects and campaigns should be based on this particular feature. One of the keys to selling on Instagram is the “wow” factor. Photos, videos, stories and even texts should be consistent with this philosophy.

  1. Use attractive images and videos created with professional tools. Do not hesitate to additional processing and use of filters.
  2. Integrate your Instagram account into your own online store. This is to improve the user experience.
  3. Collaborate with as many popular and influential media people as possible. Choose those with whom you are "on the same wavelength." Whose image and philosophy do not contradict yours.
  4. Think carefully about your strategy. Develop a plan. Try to stay afloat and post content every day.
  5. Work on all your social media accounts. Don't forget about blogs and representative web pages. All of them should be done in the same style and have a similar focus.

Working with brands

In modern realities, you constantly hear about sponsors and influential media people.

Such an influencer is usually a person who has created a certain name and reputation for himself through interesting and attention-grabbing content. For their audience, such characters are fashion legislators and gurus, whose opinion about this or that phenomenon is very significant for subscribers.

Most firms are simply not able to compete with them. So instead, the owners of the companies prefer to cooperate.

Sometimes difficulties can arise: in order to successfully combine advertising posts and maintaining the image of an account, a certain amount of creativity is often required. However, you always have the freedom to choose which brands you partner with to earn money. Likewise, brands are selective about the Instagrammers they post to.

How to decide what to publish?

Usually, your own brand and image have a big impact on the content you post. Be it a photo, video or story. And sometimes the advertiser company needs to get permission to use this content on their website or, for example, in advertising.

In most cases, all the details are decided in negotiations. For one post or an entire advertising campaign, an Instagrammer can receive cash, a discount, a free product, a gift, or a combination of these.

So when negotiating, you should keep in mind: you are not just publishing content - you are giving access to a live target audience and the right to use your name.

5,000 influential Instagram account holders were surveyed and about 42% said they charge between $200 and $400 per post. This is just food for thought - to give you an idea of ​​how much money is made and what brands are willing to pay.

Finally, it is important that the Instagrammer himself knows his audience well.

Who are your target audience and advertiser audience? And what is the reach of your posts? This data can be viewed in Instagram Analytics and prepared before negotiations.

How to find advertisers

If you're popular enough, there's a good chance brands will find you. However, you can take care of the search yourself. Look for companies that are about the same level as you in terms of image and values. Then your subscribers will not feel that you are overtly advertising and “selling”.

You can contact companies directly or use special services to increase your chances of being noticed.

Respect the trust of your followers and consider tagging posts like this with #sponsored. About 69% of in-demand media faces confirmed that the transparency of promotional posts has little to no effect on how people perceive them.

You can see examples of sponsored posts for yourself. Just look at the #sponsored tag and similar ones.

By the way, Instagram also has a “Paid Partnership with” section, which clearly indicates the features of branded and sponsored content.

Work as a partner

Unlike the previous option, here the owner of the Instagram account invests more effort directly in sales than in increasing brand awareness. And he gets his share of it.

This is usually done through a special trackable link or by providing your subscribers with a unique promo code. However, Instagram does not yet allow you to post links directly inside posts. So you can focus on one product and post a link in your account description. In this regard, a promo code is more profitable - it can be placed next to photos and videos.

Note: Instagram plans to allow publishing links in Stories, which will expand the range of earning opportunities.

Consider partnering with one of the many online stores that have affiliate programs available. You can also look in the direction of popular sites. For example:

  • click bank. A platform accessible to all with generous commissions and a wide variety of products.
  • RewardStyle. Service focused on fashion and lifestyle. Participation is by invitation only. They pay 20% on sales.
  • Amazon. A popular platform with a commission of 10%.

Affiliate marketing is a true art. And if you have a specific strategy plan, entering this specific business will be easier. The website and other marketing channels will not interfere.

Your online store

Sometimes it may seem that the only way to earn income on Instagram is to sell other people's products and cooperate with other companies.

However, it is not. You can promote and sell your own products and services, not only physical, but also digital.

True, you need to take care of this in advance and invest a lot of time in this matter. However, today, for an Instagrammer, the path to entrepreneurship is almost natural.

An example is the account of Doug the Pug, one of the largest representatives of its field.

When selling your own products, you will no longer need to worry about the compliance of your posts with the existing image. Especially if the brand itself is formed from the products that you sell.

Subscribers and fans through the purchase of things will be able to support you and show love.

There are some ways to get started:

  • You can use a print-on-demand service to sell and ship your own T-shirts, dishes, pillows, wall posters, and more.
  • You can sell your services - for example, photo shoots or consultations. And to redirect users to your site, use the description for the account.
  • You can sell digital products. For example, courses, design templates, or even e-books.
  • You can use your Instagram account to start a business selling a specific product like a book.

Selling your photos

You can also become famous on Twitter - posting jokes for 140 characters. However, Instagram is an application with a major visual component. And images are assets that can then be licensed, printed and sold.

If it was your passion for photography that brought you to Instagram, you can put your work on sale sites like 500px or Twenty20, where publishers and other companies can purchase them by paying a license.

You can also sell your photos as prints on physical products. To simplify this activity, even special services have appeared, such as Printful and Teelaunch, which allow you to overlay images on posters, cases, pillows and other physical goods. Platforms will take care of the fulfillment of orders and interaction with customers. All you have to do is promote and sell.

Of particular interest in this regard is the story of Daniel Arnold, who made $15,000 in one day selling products featuring his popular photography. So if there is already a demand for your photographic work, all that remains to be done is to take the initiative and offer them to your audience.

Just do it (and get paid)

What starts as a hobby, simple fun, or a funny photo shoot of your cat can be turned into a profitable business. Instagram seriously expands the field of user activity.

This is a world of opportunities to earn money and a way to interact with a large online audience, whose members are constantly browsing the feed and cannot get past a successful post. You just need to open the door and enter this world.

Summing up

Creativity and hard work are those friends. that will help you make money on Instagram. You can sell physical products, post interesting photos, live streams and videos. In addition, you can engage in the sale of services. If you are selling tangible products, consider using the dropshipping model. It is convenient and allows you to save a lot of effort and money.

How much money can you make on Instagram?

It depends on what you are selling, as well as the business strategy and marketing tactics you use. If you are a complete beginner, then it is unlikely that the income will be large or even average. However, as the popularity of the account grows, the limit of your income is unlimited. Especially if you are familiar with marketing firsthand.

How can you increase your earnings on Instagram?

Learn from successful and popular instagrammers and bloggers. Combine what you have learned from them with your strengths. Use marketing strategies, post spectacular photos, and use post styling. Try to use as many features of the platform as possible: post photos every day, create contests, write comments, follow other accounts and just be active. Finally, create a really strong and useful product and maintain a good service.

It can take several weeks or months to come to a steady income. So do not immediately leave your main job. And given that many successful retailers make seven figures, it's worth looking into dropshipping. This could be a great start.


Instagram is a social network that is gaining more and more popularity every day, which gives great prospects for finding its niche and gaining a large audience. Is it worth it to start your project in 2017, how quickly the investments will pay off, how much publics, bloggers and top stars earn on Instagram on followers - we'll talk about all this today.

How much do they earn from advertising on Instagram and how to get into the trend of a growing social network?

The fact that selling on Instagram is much more profitable than on VKontakte and other social networks has long been known to advertisers who seek to get the maximum return on their investment (ROI). In addition, the fact that this site demonstrates a positive growth trend provides another weighty argument in favor of developing your own account. In the era of Internet technologies, people are already becoming too lazy to read blogs and magazines, they just need to scroll through, watch photos or videos. Instagram today is associated with popular photographers, top models, showbiz, Russian elite. That is why today, according to advertising exchanges, about 80% of orders from advertisers go to this social network.
On average, a top model of average popularity with 500,000 followers will cost about 20,000-30,000 rubles to publish. Stars of all-Russian scale, having a multi-million audience, the amount of earnings from one placement can reach 1 million rubles. For example, Kim Kardashian, with an audience of 60 million, has 1 placement valued at $10,000.

If you don't have a promoted account yet, you can try on Insta.

How much can you earn on Instagram in a month?

On average, you can start earning income on Instagram already with 50,000-100,000 subscriptions from 100 to 15,000 rubles. for advertising. If you take this minimum bar, you can earn from 3,000 to 450,000 rubles per month. Prices depend not only on the number of subscribers, but also on the chosen topic, activity and geolocation of the audience.

Today, the following topics are in trend - the fashion industry, popular photographers, individual beauty blogs, entertainment topics, video blogs. The chance to quickly find their audience is guaranteed to publics oriented towards the middle class of Moscow and St. Petersburg. Such topics as sports, life in the metropolis, proper nutrition and others are gaining more and more popularity. The growth trend of publics is the same as in Vkontakte.

How Much Do Instagram Stars Earn?

Celebrities who flicker on the covers of fashion magazines, posting guards in their profiles, receive tens and hundreds of thousands of rubles. for one placement. How much does star PR really cost and is it tough for everyone?
Let's satisfy our curiosity about how much Buzova earns on Instagram. The telediva has more than 9 million subscribers in the account today. And the minimum placement threshold is 202 thousand rubles.

Alena Vodonaeva sets the same price. For Ksenia Sobchak, who has about 4.5 million subscriptions, one advertising placement costs 100-250 thousand rubles. Ksenia Borodina asks for about 150 thousand rubles for one publication. Victoria Bonya takes the same amount. Alena Shishkova's post is estimated at 70 thousand rubles. Approximately the same price is called by Anastasia Volochkova and Victoria Lopyreva. The not-so-famous model Daria Shai has a placement with a million audience for 10,000 rubles.

How much do Instagram bloggers earn?

Today, the authority of the opinion of bloggers who are style icons is so great that even manufacturers of such fashion brands as Louis Vuitton or Chanel are ready to give them bags just for the fact that they will promote their products to their subscribers. On average, popular bloggers with the number of subscriptions from 50,000-100,000 people receive 5,000-15,000 rubles per post. Advertising with the most promoted bloggers can cost advertisers 200 thousand rubles. One can imagine that with the publication of only one advertising placement per day, passive income per month ranges from 150 thousand to several million rubles. But now it’s not funny at all, especially for those who did not show any hope for this social network and made fun of those who diligently posted photos in order to promote themselves on the social network.

Let's look at such an example - how much does the famous YouTube video blogger Maria Vey, who has more than 4 million "fans", earn. The screenshot shows that 1 placement costs about 270 thousand rubles.

How much do Instagram followers earn from advertising posts?

Today, advertisers who have grown up in the era of social networks are "hardened" in the topic of Internet marketing and can literally determine by eye which sites should be placed and which ones should not. They easily estimate what percentage of live subscribers in the blog, and which of them are stuffed with bots.

1 placement on average costs from 10,000 to 100,000 rubles.

An overview of the best ways to make money on Instagram.

Every day the number of users is only growing, despite the fact that this is just a phone application.

And, as you know, popularity on Instagram is affected by the number of followers.

What affects income?

How to make money posting multiple photos a day?

4 ways to make money on Instagram

1. Make money on Instagram with ads

Everyone has long known that the main income on the Internet is the placement of advertising on sites.

This is the easiest, proven and reliable way to get money.

4. Earnings on Instagram using various services

And of course, Instagram has not bypassed the various services with which people usually make money on sites.

Names such as Userator, VKtarget and Twite are familiar to many.

The system and the essence of these services is very simple: the user completes tasks - he is credited with money. And these systems have their own tricks, so before registering, you should carefully read the user agreement.

A more reliable source of income is Instagram post exchanges such as Plibber.ru or Snapfluence.

Working as a media marketer, the user simply posts on Instagram photos of the company's products that he needs to promote and gets paid for it.

How much do they earn on Instagram?

The first condition for successful earnings are subscribers. The more of them, the higher the income from advertising posts. Services pay for subscribers (an average of 1 ruble), for likes under photos and for the number of clicks on the page.

It should also be remembered that there are a lot of bots on Instagram. Of the 50,000 subscribers, only 1000-2000 thousand people can be real. This is where the money will come from.

Possible when the account is active and popular.

Here is already simple arithmetic: the more ads are ordered from the owner of a popular Instagram, the greater the profit. The average income from advertising is about 7,000 rubles. This is provided that the advertisement will be ordered several times.

Companies promoting their brands are on average willing to pay from 1,000 to 3,000 rubles for one post with their products.