Tips for participants. How to exhibit at wedding exhibitions: tips from an experienced photographer How to prepare a photographer's booth for a wedding exhibition

Muscovites and guests of the capital were able to get acquainted with the work of professional wedding photographers. A thematic exhibition was successfully held recently at the All-Russian Exhibition Center.

As part of the exhibition, well-known photographers who specialize in wedding photography showed their work. The organizers had a separate exposition for promising novice photographers, who also demonstrated their selection of photographs. Since the entrance to the exhibition was free, everyone could get acquainted with the work of professional wedding photographers. Moscow, as you know, is rich in such talents, and the exhibition once again proved this. The event, in particular, attracted the attention of those who are looking for a wedding photographer, because here one could visually see the work of a particular master, discuss cooperation issues with him, find out the cost of services, and so on. It is noteworthy that the exhibition also featured the work of photographers who shoot weddings of stars. Pictures of celebrity wedding ceremonies attracted close attention of the public. By the way, many couples who visited the exhibition admitted that they got contacts from eminent photographers, because the master who shot the wedding of stars cannot be an amateur a priori, which means that the result of cooperation with him will pleasantly surprise.

The organizers of the exhibition promise to hold similar events as often as possible. They noted that they understand how important it is for a couple preparing for a wedding to find “their” photographer. As a rule, searches begin with surveys of acquaintances, then the Internet is used, however, only after seeing the work of a photographer live, you can understand whether he is suitable for a particular couple. In addition, personal acquaintance also plays an important role, because the photographer and the customer must be on the same “wave”, which will result in colorful pictures that will be passed down from generation to generation.

If earlier one of the relatives was asked to capture the wedding, now all couples understand that it is not worth saving on the services of a photographer. In trend today stylized wedding photography which take a long time to prepare. Every little thing is important here, so usually couples work out the idea not only with the photographer, but also with decorators. This allows you to get pictures that can compete with those that adorn thematic magazines. The photographs taken by professionals show the touching feelings and emotions that accompany the newlyweds on that very important day. The guests of the exhibition were able to make sure of this: each picture presented here can be considered a work of art.

Free listener

If you want to not only walk around the exhibition, but also visit the master class hall with the performances of our speakers - welcome.

Purchase a special participant bracelet from the coordinators at the entrance, which allows you to use everything that is available to future newlyweds: a gift package, entrance to the master class hall, tasting of cakes and drinks (except for the entrance to the beauty room and participation in the drawing).

Artist performance

A unique opportunity for artists and musicians to perform in front of a 100% target audience.

One performance up to 5 minutes at the master class.

Opportunity, format, place and time of the performance are agreed with the organizers.

Institution of certificate or gift

At the end of the master class, we hold a drawing of valuable gifts for the wedding. You can create your own gift or certificate.

You can personally give a gift, mentioning your type of activity and brand / surname. A very good marketing ploy.

Gift bag insert

At the entrance to the master class hall, each pair of newlyweds will be given a personal gift bag with the program of the event, a lottery ticket for the drawing of gifts and printed materials from the organizers and partners.

You have the opportunity to invest in the package any information material(booklet, discount certificate, etc.)

There will be 150 packages in total. 100% of your handout will be taken home.

Video on the master class

Show your presentation video at the master class. A beautiful and competently filmed video presentation shown to a “live and maximally interested” audience of 200-250 brides and grooms is one of the best options advertising on "Wedding Secrets".

Price:
Video up to 2 minutes - 5000 rubles. The organizers have the right to refuse to broadcast the video without explaining the reasons (the most common reason for refusal is a poorly filmed video or a video showing substandard goods or services)

One of my students sent a question: “How to choose a decor theme for an exhibition? Is it worth it to follow trends and fashion trends? It is precisely this problem that worries many during the period of wedding exhibitions. Let's figure it out together.

First, before you decide to do something. Ask yourself why are you doing this? Do you need it? Will it bring you money, clients, moral satisfaction.

You can't waste your energy on something you're not sure about. Just like you can’t mindlessly run without knowing what the finish line looks like. You risk turning into a squirrel in a wheel.

Wedding exhibition. Why should we participate in it?

• Getting clients. Is it weak to conclude contracts right at the exhibition?
• Getting partnerships. Concrete agreements on cooperation, not just talk.
• Maintaining an image.

I define for myself 3 goals of participation in the exhibition. And each goal implies a specific strategy.

First Goal: Getting Clients

If you have a clear positioning. If your company has rules for working with a client, a clear understanding of values, the concept of a minimum and average check, then I recommend making the stand exactly the way your ideal clients are ready to see it.

Those. who you want to work with. Do not get creative, analyze the market, see what your customers are ready for.

Here the realization that the bride is getting married for the first time works, she does not know what is fashionable in decor, she does not know how it should be or what is best. It is guided by likes/dislikes.

I'll give an example: There is a boom in St. Petersburg. Many decor studios have fallen in love with this simple style and many brides want to buy it and every decorator at the show will get a client!

If you've monitored your brides' addictions, make the stand they bought last year that they'll want to buy this year as well. Just let your decor grow one level.

Don't confuse this strategy with copying your colleagues' work for last year or this one. Think about what you are strong in, what your feature is, what your customers mainly buy and make the best stand. Exceed all your expectations!

Next, you just need to competently process each incoming bride. Remember that communication at the exhibition is a shortened first meeting, your task is to prove to the client that you are an expert in 10-15 minutes.

Second goal: getting new partners

It is in this strategy that creativity is needed, all the newest and most interesting! After all, now your target audience is a sophisticated audience: wedding organizers, photographers, restaurant venues who have seen a lot of strong and weak decorating work.

They know the market, professionals, strengths and weak sides everyone.

This is where it's time to surprise and show everything that you are capable of. Your task is to make a stand that will take your breath away.

The client may not understand what you have come up with, created and done, but the person “in the know” will appreciate it.

The main catch is, again, market research. If you want to be the best, don't bet on paper flowers that 2-3 other decor companies can supply.

When communicating with partners, it is also necessary to focus on the conversation script. Also, it would be nice to have handouts for partners: marketing kit, price lists, portfolio.

The third goal: maintaining the image

In my opinion, this is necessary when you have been on the market for more than a year, you have your own style, your customers know you, and you have permanent partners.

You need to tell the market that you are strong, you are developing and you are always ahead of the rest.

In this case, you will act more like a trend setter. And here it is important to always keep the brand, so as not to disappoint your customers and partners.

Helpful information:

“I don’t know how to organize it for you, but when I see your stand, I would like to feel that they are waiting for me....”

This is a comment from a potential bride who is about to visit a wedding exhibition. And so, how to make the bride linger at your stand, want to learn more about your services, arrange a separate meeting with you to discuss the upcoming wedding? How to make participation in the wedding exhibition successful?

Yesterday we officially announced that the new fifth anniversary Wedding Extravaganza will take place on February 24, 2018 at the Rixos Almaty Hotel. To do this, we launched a new website http://weddingshow.org/ with easy navigation, video and photo reports, as well as a call for brides to keep February 24 in their calendar.

1. Prepare your Instagram for brides.

When the organizer of the exhibition announces the next participant, the bride first of all goes to the Instagram account. And if she sees there clumsy grainy mobile photos with an unsuccessful angle, dozens of selfies without signatures, the absence of a clear rubricator and information about your agency, then put yourself a fat minus. And if, in addition to all this, she does not see your portfolio, but just a photo of someone else's assigned work, then this is a complete failure. This bride will never turn to you for services.

If you don’t know how the Instagram account of a wedding specialist should look like so that the bride not only has a good impression, but also has a desire to call you, then contact me, I will advise you @evgeniamilesetter

2. Announce your participation in the wedding exhibition in social networks.

This is the most common mistake performed by exhibitors. They do not tell anyone about their participation in a grand event. They don’t report in Stories about how the sketch of the installation stand is being developed, they don’t show the stages of work, they don’t ask their subscribers about what they would like to see at the stand.

Moreover, they do not even publish the announcement and the special informational post created by the organizers of the exhibition, not to mention the branded post with the phrase "I am an exhibitor". And all this must be done without fail.

Brides schedule their weekends by the hour, because these are the only days when they can get busy with the wedding. You must announce your participation in advance so that they can schedule a visit to the exhibition and your booth. Invite them to meet in person!

3. Arrange an invitation draw on your Instagram.

Giving gifts to your subscribers and brides is the right thing to do. A month before the event, play weekly 2 invitations among your newlyweds. Tell them what will be interesting for them at the exhibition and what they will gain for themselves after the visit. After all, time must be spent wisely.

4. Write for yourself expectations from participation in the wedding exhibition.

The main disappointment for the participants is the high expectations. Many wedding vendors believe that participation will bring them a dozen newlyweds at once and they will successfully close the season. I personally know vendors that have such results after participation. But there are several factors. To get customers, you need to competently sell your services to them (few know how to do this, but I hope this article will help you). But it's important to make your expectations realistic. Don't be in the clouds.

Better make it clear to your team that the purpose of your participation in the wedding exhibition is to attract at least one couple of newlyweds (this will pay off your costs for the stand and decor), beautiful PR for your agency and cooperation with other well-known vendors in the industry. In Almaty, for example, wedding attendants from all over Kazakhstan come to the Wedding Extravaganza from the site, and this is perhaps the only day of the year when there is a reason to gather all at once in one place, get to know each other and chat in an informal friendly atmosphere.

5. Be the first to book the right booth spots.

The key to success from participating in the exhibition is choosing the right location for your stand. This should be a passing point so that as many people as possible pass by your stand, the percentage of newlyweds who are interested in your services rises noticeably. Remember that experienced participants are the first to sort out the “golden” places.

6. Find out everything about the organizers of the wedding exhibition.

If the organizers gave you sensible answers to all these questions, then they are professionals, you can trust them and take part in the exhibition. Be sure to check whether the image of the exhibition matches the level of your agency.

7. Your stand installation should tell a story to captivate the newlyweds.

It is to captivate, and not just to lure. Because for many participants, everything ends with attraction, the beginning of the story is good, but there is no continuation. Then the newlyweds are disappointed.

When you draw a sketch of your stand with a designer, start from the feelings and emotions that your ideal newlyweds will experience when they find themselves at the stand. Yes, they should, as it were, enter it, appear as if on another island, and not just look from the side and pass indifferently. What sensory tactile experience they will have, what emotions they will experience. Sell ​​not your service, but feelings, this is what all advanced designers do.

8. Consider a quick installation / dismantling of the stand.

The site where the wedding exhibition takes place often does not provide much time for the installation of the stand. Often the editing takes place the night before the event. And this means you want to sleep and you don’t think clearly. And in order to be with a fresh face in front of the brides in the morning, you need to get enough sleep. Quick thoughtful installation will solve your problems. Don't forget that you also need transportation back and forth. Experienced organizers usually make an entry schedule to avoid crowds of participants' cars. Dimensional decor should fold, because doors can be much smaller in size. Describe and label the contents of all boxes. This life hack was especially well learned by decorators!

Dismantling is usually the easiest, either at weddings or at exhibitions. But it also requires an approach. Check the list that everything is packed, do not forget anything. The site may not agree to guard / hold your decor. At the Wedding Extravaganza, usually after the main event in the evening, there is a solemn ceremony for presenting the wedding award on the Wedding Awards website. Therefore, with a quick dismantling, you can still have time to dress up.

9. Provide an area for negotiations at your booth.

When planning your booth decor, include a table and chairs so you can talk to the newlyweds and their parents. It is clear that these will not be detailed negotiations, but a cozy corner is simply necessary at least in order to show your portfolio.

10. Follow your corporate identity at the stand, including the way your logo (+name) will be in sight!

If you have a corporate color palette, use it on the booth. At least you will not be tormented by the choice of color. But sometimes the organizers offer a palette of colors, which is declared by the Pantone Institute as the color of the year. Then your stand will be decorated according to the latest trends and will eloquently tell the brides that you follow all the latest in the wedding industry.

Remember that all guests will be taking selfies at your booth. Let the logo and company name be of such a size and position so that it always hits the lens. When viewing photos on Instagram, people will remember your name and if they are impressed with the decor of your booth, they will turn to your services.

11. Know your potential bride, describe her portrait.

Another way to quickly decide on the concept of your stand is to know who you are making it for. It is clear that for the newlyweds. But who are they, who do they work for, how old are they, who pays for the wedding, their style and lifestyle, what do they dream about, who is their environment? When you answer all these questions, you will create a portrait of your ideal newlyweds for whom you want to create a dream wedding. All other newlyweds are not interested in you, and you, by the way, are not interested in them either.

Therefore, the concept, decor, interactive and printing at your stand will be such as to interest your ideal newlyweds. Others will simply not approach you and be interested in anything, you are not their dream organizers, and they are not your target audience.

12. Have a professional demo of your services on hand. Portfolio is everything!

Even if you have a cool and stylish booth, but you cannot show your completed projects and services, then your efforts are worthless. Your demo must be printed on quality paper or in the form of a photo album. It can also be shown on the big screen, on a laptop and iPad. If you're doing something small, like printing, then of course there must be better unsharp examples of your work. Let a designer make your portfolio. If you yourself on your knee sculpt something in power point it will look cheap. Because a portfolio, like clothes, judges whether your service is worth the money you ask for.

13. Try to get into the show program of the wedding exhibition.

If you provide services in the field of shows, and if they are unusual and of high quality, if they can amaze and delight the audience, which has already seen a lot, then you definitely need to contact the organizers and offer your demo, tell your ideas. The chances are high, and PR on stage, when thousands of eyes of real brides are gathered around, is simply priceless.

14. In time, provide data for the printed materials of the wedding exhibition from the organizers.

Self-respecting organizers always print a catalog of exhibitors and distribute it free of charge to all guests at the entrance. For example, at the Wedding Extravaganza, an unusual and very useful Bride's Notebook is issued, in which all the participants' Instagram accounts are conveniently divided into sections - organizers, presenters, decorators, photographers, etc. And when she starts preparing for the wedding, she already has a list of contacts for wedding vendors, to whom she will turn first. Therefore, it is very important to maintain and maintain your Instagram correctly so as not to miss the order.

If you send the information that the organizers expect from you at the wrong time, then you do not get into print and simply miss the opportunity for the bride to call you.

Brides and all girls who have a wedding dress, I urge you to urgently register for the annual eighth flash mob of brides in the Glam Chic Bride style to be among the 50 lucky women who will get free makeup and hair.

And for wedding vendors, I recommend choosing stands next to the stage. There are most people there, because the Wedding Extravaganza always has the most luxurious and surprising show program. But in these stands there are special requirements, you need to provide the organizers with a sketch for approval. Since these stands will most often fall into the camera lens, it is important for us that the decor is stylish.

You have booked space at an upcoming exhibition. Of course, we chose the most visited. And the location is good too. But this is only half the success. For your company to be truly noticed, you need a creative stand. Protoplan will tell you what to consider so that not a single visitor passes by.

Forget about the banal "skirt" of the table and the boring backdrop of the curtain. Why spend money on them if it won't help you stand out from the crowd of exhibitors? People rarely approach the dim, dimly lit booth, which looks like every other booth, like a twin brother. The stand should reflect the ideas and gamut of your brand. And only by embodying the creative ideas of your team, you will create something that will attract new customers to you.

1. Use branding in the design of the exhibition stand

Strong branding is the first rule marketing strategy any company. It reflects the style of your communication with customers. By paying attention to branding, you let people know what makes your business, your offer unique. Branding is equally important when designing and building an exhibition stand. Marking each element of the stand in accordance with corporate identity, you create a harmonious appearance which is hard to forget. And most importantly, you let your partners and customers - current and future - know about your product or service at a glance.

However, trade show booth branding can go beyond the strict guidelines of a marketing strategy. Sometimes it's appropriate to use colors and shapes that aren't in your company logo. Is your company serious and professional or playful and friendly? Maybe you profess the ideas of eco? All this must be taken into account when choosing colors and shapes for the exhibition stand.

Your company's brand should be alive - it should come to life at the exhibition, be as close as possible to potential customers. Create an atmosphere that reflects your company's ideas. For example, a clean and simple booth design will reflect the seriousness of the company, and with the right lighting of booth areas, it will draw attention to specific products. And if you add interactive content, for example, VR glasses, in which customers can watch your products in action, then there will be no end to visitors at the exhibition.

2. Arrange a photo session to attract exhibition visitors to your company stand

Basic but very effective reception capturing the attention of trade show visitors in a world dominated by selfies and Instagram. If your budget allows you to set up a photo booth, great. If not, then a simple but well-designed cardboard photo frame design with a bright design and a small but noticeable logo of your company will make you huge traffic. Photography helps break the ice when making new acquaintances and gives you the opportunity to strike up a casual conversation with someone who may very soon become your client. A great photo backdrop turns your trade show booth into an interactive source of entertainment.

Instead of a photo frame, you can use a retractable banner with a background for a photo, which will not only have a bright picture, but also a logo with business information, such as a website address. To decide what should be on the banner, brainstorm with your team, let them put forward ideas based on the experience of communicating with clients that can attract the “average” visitor to the exhibition, stop his eyes on the picture, remember it and your brand.

You can draw attention to the opportunity to take a photo at the exhibition with the help of animators. Prepare fun props to hand out to attendees, or even costume pieces to match your company's style. Everyone will want to take a photo with a fitness lady at a sports nutrition show or with a video game character at an electronics show. It is possible to turn one of the banner design elements into a real object so that people can interact with it and get a "3D experience". This is definitely not forgotten.

Take photos and post them on your social networks with some catchy hashtag. This will show customers that you are not a soulless corporation, but that you have a personal connection with them. Tag people in your photos so that their friends can see these publications - this will expand your audience.

And if you want to collect a base, ask visitors to the exhibition to leave you the address Email so you can send them a photo. Let there be flags or some other elements on your exhibition stand, where your website addresses and social media account names will be placed with a request to subscribe to your company or even to a newsletter about discounts on products.

All these simple actions will allow your company to stay in touch and work with the audience after the exhibition.

There are other ways effective use social networks to work at the exhibition to attract people to the stand. But you need to start working with them long before the event in order to create an information field and excitement around your participation in the exhibition. Come up with original hashtags for publications so that users can easily find your posts on the Internet. Ask the exhibition organizers if the project will have its own hashtag. Use it too. And create a unique tag for your booth.

Tell future visitors of the exhibition what unique exhibits will be at your stand, share your brand ideology and business style, try to convince people to come to your stand at the exhibition.

At the event, continue to use social networks - create a buzz. Publish photos and texts about what events within the exhibition you participate in, what you imagine, what promotions you organize at the stand, share your impressions. Broadcast live from the exhibition using a regular smartphone on Facebook Live, invite viewers to your booth. A message about your broadcast will be seen by everyone who is not following your account. Encourage your readers and visitors to use your hashtags to spread the word.

Use geotags in your posts, mark with active links through @ the exhibition center, the organizer of the exhibition, possibly some visitors.

4. Invite exhibition visitors to come to your booth

The design of your exhibition stand directly affects the communication with visitors. A long "bar counter" on the front of the stand creates an obvious boundary between you and the traffic, it keeps people at a distance. You are on one side, customers are on the other. And this often creates a barrier in communication.

Get rid of the counter, create a space where visitors can physically enter. Install an interactive display, or at least a monitor, through which visitors can get information about your company, even if they are just walking by. Try to set up shelving or shelves inside your booth, arrange products on them that you can hold in your hands, lay out booklets. Another functional option is a rack with a tablet, on the screen of which a catalog or a video presentation can be displayed.

5. Offer what all your customers want at the show

The ideal free giveaway will not only make your brand as famous as possible at the exhibition, but will also attract a huge number of visitors to the stand - they all want this “thing” that they see in the hands of other exhibition guests. If your company is in the gardening and landscape design, give people seedlings, flowers, bags of seeds. For a car exhibition, special driver's glasses are suitable - for premium customers, as well as car stickers available to each company or original interior fresheners.

In the era of technology, being able to charge your phone for free at your booth is another powerful tool to attract visitors. Exhibitors spend a lot of time on their smartphones, checking email and social media, and calling the office. Gadgets are quickly discharged, and recharging takes time, which visitors can spend at your booth. Install a station with cords for different devices, brand it, and while the guests are charging their gadgets, feel free to tell them about your company.

6. Think Big to Drive Visitor Traffic to Your Booth

You can make an attractive exhibition stand of a standard height, but stands that can be seen from afar attract enormous attention. Include components that are set above standards so they will be the beacon of your business.

Flags, displays, streamers, structures - static, luminous, moving - are perfectly visible from afar, and visitors want to know what is below. Vinyl banners hanging from the ceiling, a big screen with a promotional video - all this is great. Of course, the installation of such structures at the stand requires good logistics and compliance with technical standards. Therefore, make sure that the organizers of the exhibition can realize your idea.

7. Do special offer at the exhibition

A special exhibitor-only offer is a great way to motivate customers to come to your booth and close the deal on the same day. Discounts cause a stir, it attracts even more people. Those who can buy your product or service anyway will have a powerful incentive to save. And those who could not before, get this opportunity.

To keep your offer from looking like a "giveaway", present the deal professionally so that everything fits in with your company's serious image. You can communicate in your action, for example, with the help of a well-designed digital sign - the plus is that you can use it repeatedly.

8. Show your product in action at a trade show

If you are exhibiting a specific physical product at a trade show, be sure to show its capabilities to visitors. Let them see what it is, how it works and how it works. Let the product speak for itself. Such an installation can work constantly, attracting visitors, or you can arrange presentations at a certain time - do not forget to notify the public about this.

If possible, let exhibition visitors test the product themselves. However, if you are selling something large, like agricultural equipment, then a video of how the combine works in the field will be a suitable alternative. Turn on the video in a loop, let it spin all the time of the exhibition.

9. Take care of the stand lighting

The light in exhibition pavilions is not always perfect, but even the most modern exhibition center cannot provide you with individual exhibition stand lighting. And this is very important point. Integrating creative lighting into your design makes your booth more visible and inviting, helping to highlight certain areas and even influencing where visitors will focus their attention.

10. Have an interactive experience at your trade show booth

An interactive exhibition stand gives visitors the opportunity to do something, interact with the product and the brand, making the visit to the stand and the company unforgettable. Testing a product, playing a game, a contest, or giving away gifts all work great. There are some simple games that can be arranged at the exhibition. This format of interaction with clients creates a relaxed atmosphere, allows you to relax and start productive communication.

One of the most effective games at the exhibition is an analogue of hunting for Easter eggs. Before the opening of the exhibition, place branded postcards at different points of the pavilion. Anyone who finds your Easter Egg", should receive a prize. To get it, the visitor just needs to come to your stand with a postcard. Warn that you will arrange a "hunt" in advance - in social networks, on the website. Use thematic tags in your posts.

More Tips for Preparing Your Dream Booth

●Begin to prepare the idea and concept of the stand as far in advance as possible - six months before the exhibition, so that you have enough time to organize everything.

●Study the competitors, their booths, see what you can learn and do better.

●Be Consistent: An easy way to link your booth elements is with consistent colors, fonts, and general view with your company's corporate identity.

●Invest in quality and user experience: The quality of the materials used in the construction of the booth and souvenirs are very important for the right impression of the visitors of the exhibition.

●Train stand attendants to be as prepared as possible for everything that can happen at the exhibition. Explain in the exhibition how to invite and hold the attention of visitors, what to say and how. Ultimately, the work of stand attendants at the exhibition is no less important than the stand itself. Let employees match your brand ideas.

● Competent planning of the exhibition. Make sure that enough time is allocated for the task of preparing the exhibition booth. The exhibition preparation tool will help you cope in one click. ExpoPlanner will draw up your exhibition preparation plan with tasks and solutions for you. How nice bonus- all task deadlines are already set to the Organizer's deadlines, and besides, you can add additional tasks to ExpoPlanner or edit automatic ones. So experienced exhibitors will save up to 70% of the time of the entire project. Recommended to visit