It is impossible to manage what cannot be measured - Ayaz Shabutdinov On how to apply the balanced scorecard. You can't manage what you can't measure Topic Why do we need a balanced scorecard

There are a huge number of things in the world that can be measured and calculated. However, there is something that completely defies laws and explanations.

It was spring outside, but to be more precise, summer heat, which discouraged any desire to do anything. Through the wide open windows, terrible hot air entered the office, which was simply impossible to breathe.

The class was empty, the teacher rarely appeared at the last lesson, because instead he disappears in the dining room, and classmates always took advantage of the situation and dispersed in all directions, leaving me and my blockhead neighbor alone, who destroyed the peace and tranquility with his indignations. It was no longer interesting to listen to his dissatisfaction, since you know in advance what he will say, since this is repeated from week to week. As if this dunce stayed on purpose to get on my nerves. Therefore, the illogicality of this guy exceeded 100%.

It's all your fault! - threw my neighbor on the desk, crossing his arms over his chest and leaning on the back of a chair.

And what am I guilty of, let me know. I look at him tiredly, adjusting my glasses. “No one is keeping you here, Varu.

Doesn't hold? He moved close to my face in an instant. – And how are you? I can't leave you here alone, Ku-ro-ma-ku...

Whispering my name, this cunning green-haired miracle brazenly kissed me on the lips. To teach the guy a lesson, I feel for my textbook on the desk with my hand and with all my strength hit it on the head of the violator of personal space.

Hey, I'm in pain! Varu was indignant, breaking the kiss and rubbing sore spot. He angrily got up from his chair and, taking a white bag hanging on a chair, went to the exit. At the door, the fool turned around.

And why react like that? Not for the first time! - with a smirk, said my desk mate, whom I wanted to bury on the spot. But since under the given conditions this desire was one of the impossible, I threw the textbook at him with all my might, which I continued to hold in my hands.

After calming down, I collect things in my school bag. After I get up, I go to the exit, pick up the textbook and put it away with other books. I leave the office, move a little away from the aisle and close the door. At the opposite wall, out of the corner of my eye, I notice Vara standing, who was smiling as if nothing had happened until that moment.

I already thought I'd have to go without you. - taking off his favorite glasses, this idiot said.

Your illogicality is no longer calculable in existing systems reckoning! I said that ... - but he did not let me finish, as he pressed me against the door, at which I continued to stand. We looked at each other and were silent. His eyes seemed to mesmerize with their unusual violet color, which was 95% impossible to look away.

You know what else can't be measured? My love and how much I want to break the impenetrable wall around you and make you my dearest treasure. - in his eyes, one could feel the seriousness that Varu seemed incapable of to me. He smiles lightly, then hugs and nuzzles my shoulder.

And I will repeat these words so that they finally reach your frozen heart. He speaks in a barely audible voice.

I'm 73% sure you won't be able to do it. Closing my eyes, I whisper.

Where are you losing interest again? Or do you still believe in my luck? - this cunning green-haired miracle lets me go, steps back and puts on his glasses. He sighs heavily. - You're incorrigible...

I'm not better myself ... - I answer him when he has already headed for the stairs. Suddenly, Waru stops, turns around and holds out his hand. This gesture makes me smile. And how can I be angry for a long time at such an eccentric who once burst into my life and to this day does not want to disappear from it?

I come closer to this dunce and take his hand, from which he almost lit up with happiness. Looking at him, I understand that I will become too lonely, I will feel uncomfortable without this miracle, because I feel how our destinies are tightly intertwined with each other.

System balanced scorecard(SSP) is a system strategic management company on the basis of measuring and evaluating its effectiveness on a set of optimally selected indicators. These indicators should reflect all aspects of the enterprise: financial, production, marketing, innovation, investment, management, etc.

Simply put, scorecard is a management method that links a company's strategic goals and operational metrics.

Why do we need a balanced scorecard

Link strategic goals and daily metrics.

Combine financial and non-financial performance indicators into a single whole.

Create a measurable and visual report on the achievement of the goal.

The SSP method is quite simple. This includes:

Target setting and generation.

Drawing up a table with key ideas in terms of the effectiveness of their implementation strategy.

Formation of a monthly plan indicating the main indicators that the company must achieve in a month.

attachment responsible person, which is responsible for a specific metric.

To track daily progress, the scorecard is posted in the most prominent place in the company. Among all the big numbers, you need to highlight one main metric, for example, the metric of the polar star. This will be the main indicator that the entrepreneur must come to in the first place.

Have formed a plan for the year - calmly follow it. SSP is one of key instruments to achieve the goal in small business.

How to achieve goals with the help of SSP?

I will give an example of building a transparent business management of an entrepreneur from Kazan with the help of the BSC.

Arslan is the owner of 10 coffee bars and 1 coffee house in Kazan. He has goals: finish building a house, buy a car for his wife, fly a paraglider, open 6 more coffee bars, 1 coffee shop, learn English language and visit 3 countries. He has 3 life goals and 3 business goals.

Goals cost money. There will be money - the goal will be easier to achieve.

To close the first stage of the goal, he needs 17 million rubles: 12 million to open coffee bars and one coffee shop, and 5 million to update the design of existing coffee bars. He plans to attract 9 million rubles of investments and earn 8 million from his coffee bars.

Presentation slide by Ayaz Shabutdinov from the "Reboot" forum

We break the business into 4 blocks: finance, customers, processes, team.

Finance is 17 million rubles, of which 9 million is attracting investments. To attract them, it is necessary to send 100 invitations to potential investors, of which, let's say, 30 will agree to a meeting and one will become an investor in the company. To invite investors, you need to bring personal brand in order by hiring a marketer; work out the financial model of the company, making a clear presentation for investors; hire a financier for outsourcing.

The entrepreneur plans to earn another 2.8 million rubles from the proceeds of coffee bars by raising average check from 135 rubles to 170 rubles. For this you need:

improve the assortment;

find and update suppliers;

increase the number of regular customers by updating the design of coffee bars;

train 50 baristas in a quality manner;

hire an HR specialist who will launch this whole mechanism.

Presentation slide by Ayaz Shabutdinov from the "Reboot" forum

Arslan knows that he needs to make a map, building it step by step. The map contains key metrics, plan-fact, percentage of completion, priorities, results. for each metric.

An entrepreneur, for example, is fighting to raise the average check to 170 rubles. And every day he monitors the development of the company's strategic map for each of the strategic goals in 4 blocks.

The key point is the appointment of a person responsible for each metric. For example, the goal of the person responsible for raising the check is: “Die, but do it! You have one goal for the year: to raise the average check from 135 rubles to 170 rubles.”

Presentation slide by Ayaz Shabutdinov from the "Reboot" forum

To build a strategy, you need:

Write down a key goal for the year, answering the question: "Why?".

Determine the total figure and the main strategic goal.

Write down 4 groups of goals: finance, customers, processes, team.

Create a goal map for 4 perspectives.

Create a spreadsheet with goals and metrics.

BSC is an effective construction of a company's strategic map. And in order to achieve success, you just need to implement the strategy systematically and do not forget to monitor the results of the team every day.

Ayaz Shabutdinov
Serial Entrepreneur
Founder of Like group of companies

The column is based on a speech on the forum«

“You can’t control what you can’t measure” Topic 3. Measurement of physical quantities MEASUREMENT is the Requirements for measuring instruments - Federal Law on OEI

Types of measurements According to the conditions of measurement accuracy: equal accuracy ____________ According to the number of measurements: single _____________ According to the nature of the change in the measured value: static _____________ In relation to the main units: absolute _____________ RMG 29-99, p. 5 According to the method of obtaining the result: direct _____________ cumulative joint According to accuracy error estimates: technical _____________

Methods of measurement According to the method of comparison with a unit of zero direct MEASURE OF PHYSICAL QUANTITY - a measuring instrument intended for reproduction and evaluation Method of substitution of measurements (or) ____________ PV of one or more given sizes, the values ​​​​of which comparisons with ______ are expressed in established units and are known with the necessary _______________ By measuring conditions Measuring method differential contact

Measurement scales MEASUREMENT SCALE - an ordered set of values ​​​​of a physical quantity that serves as the initial basis for _______________ Example - International temperature scale, consisting of a number of reference points, the values ​​\u200b\u200bof which are adopted by agreement between the countries of the Metric Convention and established on the basis of accurate measurements Measuring scales Metric Names (classifications) Order (ranks) Intervals (differences) Relations Absolute

Task: determine the type of scale 1. Hardness according to scale. Mohs 2. Hardness on the Brinell scale 3. Length 4. Temperament 5. Wind force on the scale. Beaufort 6. Temperature according to sc. Kelvin 7. Temperature on sc. Celsius 8. Temperature sc. Fahrenheit 9. Time 10. Mass 11. Coefficient of linear expansion 12. Color (atlas of colors)

Basic equation of measurement Q = q [Q] Basic equation of measurement _________________ – quantitative certainty of physical. quantity inherent in a particular material object, system, phenomenon or process ________________ - a physical quantity of a fixed size, which is conditionally assigned a numerical value equal to 1, and used to quantify quantities homogeneous with it _________________ - a number included in the value of the quantity

Task What is the difference in the measurement results (instrument readings): U = 25.3 V U = 25.300 V

Task When measuring electrical voltage with a voltmeter of accuracy class 1.5 with a measurement range from 0 to 100 V, the device showed 75.0 V. The scale graduation error is + 2 V. The measurement result should be presented as ... (73.0 ± 1.5) V (75± 2) V (73± 2) V Rules for rounding measurement results - see below

Rules for rounding measurement results 1. The error of the measurement result is indicated by two significant figures if the first of them is equal to 1 or 2, and one - if the first figure is equal to 3 or more. 2. The measurement result is rounded to the same decimal place as the rounded absolute error value ends. If the decimal fraction in the numerical value of the measurement result ends in zeros, then zeros are discarded to the digit that corresponds to the digit of the numerical value of the error. 3. If the digit of the highest of the discarded digits is less than 5, then the remaining digits of the number do not change. Extra digits in integers are replaced by zeros, and in decimal fractions they are discarded. 4. If the digit of the most significant of the discarded bits is greater than or equal to 5, but it is followed by non-zero digits, then the last remaining digit is increased by one. 5. If the discarded digit is 5, and the digits following it are unknown or zero, then the last digit of the number retained is not changed if it is even, and incremented by one if it is odd. 6. Rounding is done only in the final answer, and all preliminary calculations are carried out with one or two extra characters.

Task for independent work on topic 3 Solve test No. 3 (should use RMG 29 -99 RECOMMENDATIONS FOR INTERSTATE STANDARDIZATION "METROLOGY. Basic terms and definitions")

Classification of measurement errors RMG 29-99, p. 9 According to the source (cause) of occurrence Methodical Due to changes in conditions According to the nature of the manifestation during repeated measurements Random Gross (miss) According to the change in time Static According to the form of presentation Absolute Indicators accuracy

Classification of errors of measuring instruments According to the conditions of use Main According to the nature of manifestation during repeated measurements According to the change in time According to the form of presentation

________________________ is a generalized characteristic of this type of measuring instruments, as a rule, reflecting the level of their accuracy, expressed by the limits of permissible basic and additional errors, as well as other characteristics that affect accuracy. (1 1, 5 2 2, 5 4 where n = 0, 1, -1, 2, -2 5 6) 10 n etc. The margin of error is highest value measurement instrument errors, set normative document for a given type of measuring instruments, in which it is still recognized _________________________________