How to open a fabric store? Your own fabric trading business - a fabric store Determine the profitability of the business.

Approved

By order

Ministry of Trade of the USSR

RETAIL TRADE OF TEXTILE GOODS

I. General provisions

1. Retail trade in textile goods is carried out by specialized stores, specialized departments (sections) of department stores, and in consumer cooperation, in addition, by convenience stores.

2. The stores specified in paragraph 1 of these Rules sell the following types of textile goods: cotton, linen, silk, woolen fabrics, knitted fabrics, piece textile products (blankets, scarves, tablecloths, towels, coupons, semi-finished products, etc.) , cotton wool, batting, side fabric, gauze, as well as related products: sewing threads, buttonhole silk, buttons, patterns, fashion magazines, etc. To sell related products, depending on the area of ​​the sales floor, specialized sections or workplaces are organized.

3. Retail sales of textile goods are carried out using progressive trade methods: self-service, sample-based, and open display. The premises, equipment and inventory of stores (departments, sections) selling textile goods must meet modern requirements for organizing trade.

4. In a specialized store (department or section of a department store) for the sale of fabrics, where the necessary conditions for this are available, cutting them is organized for customers who bought fabrics in this store, orders for tailoring are accepted by service technicians, and other additional services are provided. .

II. Acceptance of textile goods

5. Textile products that meet the requirements of standards and other regulatory and technical documentation or samples (standards) are subject to acceptance.

Stowing, cleaning, labeling and packaging of accepted textile goods must comply with standards. It is prohibited to accept goods that do not meet the standards, and fabrics and piece goods containing chemical fibers without the standard symbols on the methods of cleaning, washing, and ironing.

6. When accepting goods received at the store, financially responsible persons are required to check the compliance of each received batch with the supplier’s invoice or invoice, the condition of the container and packaging, marking of places, laying, cleaning and marking of pieces of fabric and piece goods.

7. Upon acceptance, textile goods are subject to sorting in the prescribed manner.

Acceptance of textile goods in terms of quantity and quality, checking labeling and price justification, recording shortages, defects and damage to goods, marking them down, as well as drawing up and submitting claims to suppliers are carried out in the manner and within the time limits provided for by the Regulations on the supply of consumer goods, Special conditions for the supply of textile goods goods, Instructions on the procedure for accepting production and technical products and consumer goods in terms of quantity and quality.Determination of the number of meters in a piece when accepting fabrics from industry (supplier) is carried out in accordance with the standard “Methods for determining the linear dimensions and weight of fabrics”.

If the actual measure of a piece does not correspond to the measure indicated on the factory label, the correct measure is marked on the factory label of the piece in ink or a chemical pencil and is certified by the signatures of the members of the acceptance committee. The label indicates the number and date of the report that recorded the results of the inspection. When surpluses are identified, they are capitalized by the store (trading) accounting department according to the actual measure, price and amount specified in the act.

8. The quality of textile goods received by the store is checked in accordance with the rules provided for in the standards and instructions, and is carried out by specialist brokers, merchandise experts, heads of departments (sections) or persons authorized by the store administration. If necessary, tissue samples are sent for laboratory testing.

Persons responsible for the acceptance of textile goods in terms of quantity and quality are required to know well and comply with the Instructions on the procedure for accepting consumer goods in terms of quantity and quality, the rules for sorting textile goods, the relevant standards for sorting, cleaning, labeling and packaging of textile products.

III. Storage of textile goods

9. Textile goods should be stored in dry, well-ventilated areas at a temperature of 15 - 18 °C and a relative humidity of 60 - 65%.

In rooms where textile goods are stored, the walls must have a smooth surface to prevent dust from accumulating on them, and electric lighting lamps must be enclosed in frosted glass shades.

10. In the store pantry, textile goods are stored on rack shelves or in stacks on shelves at a distance of at least 20 cm from the walls and floor, 50 cm from electric lamps and 1 m from heating devices and electrical wiring. Storage of textile goods in bulk is prohibited.

11. Textile goods on shelves are covered with thick fabric or paper to protect them from dust and fading. Goods laid out on shelves are covered with blankets or paper, and goods located at a height of up to 1 m from the floor are covered especially carefully.

Single-piece expensive goods should be placed in cardboard boxes or specially adapted boxes, pieces of expensive light-colored fabrics should be wrapped in paper.

When storing fabrics, factory cleaning of pieces that have not been subjected to control checks and remeasurements should not be disturbed.

12. Fabrics in the store pantry are placed according to the type of fiber, groups and subgroups, articles, patterns, colors in such a way that it is possible, without disturbing the order of storage in racks and stacks, to take the desired bale or piece of goods.

13. Textile goods stored for a long period of time must be periodically inspected and rearranged.

14. When laying out-of-season woolen fabrics for long-term storage, pieces of fabric are cleaned of dust and protected from damage by moths by using appropriate agents (naphthalene, anti-moth, etc.).

15. When storing textile goods, established fire safety rules are strictly observed.

IV. Preparation of textile goods for sale

16. Before supplying textile goods to the sales floor or to the point of delivery of purchases, a check for quantity and quality, cleaning and commercial cleaning of the goods (alignment of pieces, correct placement of piece goods, etc.) must be carried out, and product labels must be prepared.

17. In the sales area of ​​a store, fabrics are placed on stands, brackets, island slides, tables or counters and other commercial equipment in such a way that they provide convenience for choosing purchases and customers have free access to goods.

Samples of fabrics and piece goods are grouped accordingly according to the type of fiber, type of fabric and other characteristics and are provided with a product label indicating the name of the manufacturer, the name and article number of the product, the percentage of main fibers in the fabric, the width of the fabric or the size of the piece goods and the price for 1 m, thing.

In cases where, in accordance with the equipment of the store's sales area and the sales method used, pieces of fabric are placed on shelves, for the convenience of viewing the goods by customers, they are laid out not directly, but obliquely. Pieces of fabric should be laid in even stacks and grouped by the type of fiber from which the fabric is made, by type of fabric, purpose, colors, grades, price. The product label attached to them should face the direction of the sales area. Product labels attached to samples of fabrics and piece goods are signed by the store manager, or his deputy, or other financially responsible persons authorized by the store management.

The factory label is sewn to the inner haze end and tucked inside the piece.

18. Samples of commercially available textile products are placed in store windows. Labels are attached to all samples indicating the price of the product per 1 m2 or piece of product.

V. Sale of textile goods

19. Sellers of textile goods must be able to determine the type of fabrics and piece goods, the groups and subgroups to which they belong, the main defects of fabrics, know the article numbers, properties of fabrics, their purpose, interchangeability, methods of washing, cleaning, etc.

20. When selling textile goods, the seller must assist the buyer in choosing the right product, introduce the available types, colors, designs of fabrics and piece goods, their prices, help determine the amount of fabric required for the manufacture of various garments, and select the appropriate color finish.

21. The seller must inform the buyer about the properties of fabrics, especially fabrics made from artificial and synthetic fibers, and how to care for products made from them. Relevant instructions are included in the purchase when the goods are released.

22. Measuring woolen fabrics and batting when released to the buyer is carried out by placing a rigid standard meter on the fabric lying on the counter (table) in a free state without folds. The same method is used to measure knitted fabrics, heavy and bulky cotton, linen and silk fabrics (furniture and decorative, terry, pile, costume and clothing and others, the like).

Thin and light cotton, linen and silk fabrics are usually measured with a rigid standard meter by throwing the fabric onto the counter (in the fold) with a loose, tension-free application of the fabric to the meter.

It is also allowed to measure all types of fabrics, except for woolen fabrics and knitted fabrics, by placing the fabric on a counter (table), on one side of which a branded metal measuring tape is mounted.

23. It is prohibited to add pieces of fabric to the purchase.

24. Within the established norms of release, it is not allowed to refuse to sell fabrics of any size to the buyer, except for cases where crushing the remaining cut from a piece leads to the formation of a residue unsuitable for use for sewing a full-length product.

In the process of work, the seller is obliged to take measures to prevent the formation of flaps, and especially flaps of expensive fabrics.

25. The hazed ends of pieces of fabric are included in the general measure of pieces and are subject to sale to the buyer if they have an undisturbed factory finish, and the brand is placed on the reverse side and does not impair the presentation of the fabric on the front side. Chasing ends that do not meet the specified requirements are removed when preparing the goods for sale.

26. For each piece of fabric, the factory label and stamp (hazovy end) are retained until it is fully sold.

27. When releasing goods to the buyer, the seller or inspector must check in his presence the quality of the goods (mechanical damage, contamination, other external defects), the accuracy of the measure (or quality), and the correctness of the calculation of the purchase price.

If general gross defects are identified during the sale, the product will be removed from sale; local gross defects of the fabric (holes, stains, etc.) are subject to cutting out or the fabric is cut along the entire width, and the resulting cuts are realized in the established order depending on their measure.

28. When the goods are released to the buyer, they are packed in paper or other packaging materials.

29. If hidden defects are detected in the fabrics and piece goods sold, they will be exchanged in accordance with the current Rules for the exchange of industrial goods purchased in a retail chain.

30. The sale of measured scraps of wool, silk, cotton and linen fabrics coming from industry and generated during the sale of fabrics is carried out in accordance with duly approved instructions and other applicable regulations.

31. Employees of retail enterprises engaged in trade in textile goods are required to know these Rules and be guided by them.

The demand for fabrics is constantly growing. Fashion trends are spurring consumer interest in custom tailoring. Accordingly, opening a fabric store is a very promising type of business that can bring significant profits.

Investment in opening a fabric store and potential income

To open a fabric store you need financial resources in the amount of about 1,200,000 rubles. In the future, income from the sale of goods will be used to make additional investments.

The turnover of a fabric store per month is at least 1,800,000 rubles, based on the calculation that the average small fabric store has a daily income of 60,000 rubles. At the same time, the revenue of a large fabric store is about 120,000 rubles. in a day.

Seasonality for fabric stores does not matter.

Fabric shop space

To open a fabric store, you first need to find a suitable premises. It should be noted that the profitability of a fabric store primarily depends on traffic. Therefore, choose places near shopping malls, markets and in the central part of the city.

The size of the premises depends on the size and format of the fabric store you plan to open. If this is a store of specialized, decorative fabrics, then the size of the premises can be within 35 sq.m., and accordingly the cost of renting such a premises will be around 40,000 rubles. per month.

If this is a store with a wide range of fabrics and an additional accessories department, then the size of the room should reach at least 65-70 sq.m. In such an area, in addition to the retail space, you can place several utility rooms for storing fabric.

Accordingly, the cost of renting such an area in the city center will reach 60,000-100,000 rubles. per month.

Market research of fabrics and purchase of goods

Before purchasing fabrics, you need to study the assortment of similar stores in your city. After analyzing the products, you will get a clear picture of the missing assortment. Particularly in demand are those fabric stores that offer their customers, along with publicly available materials, unique, expensive types of fabrics. A variety of colors is also extremely important.

You should be guided by the fact that in addition to the ordinary retail buyer, various companies for sewing uniforms for staff, schools, theaters, furniture factories, designers and milliners will buy goods in your store. Therefore, the more diverse your assortment is, the greater demand the fabric store will be in.

Basically, such stores purchase expensive fabrics abroad, since the offers of Russian manufacturers cannot fully satisfy the needs of the modern buyer.

The main suppliers of fabrics to Russia are countries such as Indonesia, Italy, France, Turkey, China, Japan, and Bulgaria.

You can get acquainted with the approximate range of products online, finding the manufacturer that suits you in each country.

You should not assume that ordering fabrics online will solve the problem. It would be best to choose one main supplier, and then personally go to the desired country to select and process the goods.

At first, this will help you not get into trouble and minimize the amount of defective goods during personal inspection; you will also be able to discuss all the nuances of fabric supplies in the future and even discuss a special system of discounts, which, as a rule, applies to regular buyers.

Only after this you will be able to order fabrics without traveling to another country. Such moves will also have to be made if the supplier notifies you about the arrival of new types of fabrics or in order to personally resolve any issues.

As for smaller purchases, you can make them over the telephone, but it is worth remembering that if you have not personally communicated with the supplier, have not seen the goods, and you need the purchase, you should start with small volumes. So in case of marriage, you will reduce your costs to a minimum.

To open a fabric store, you will have to invest an average of 500,000-600,000 rubles in purchasing fabrics of different price categories with a good assortment.

You should also agree on the transfer of products. Generally, goods are transported by aircraft, cargo ships or using road transport services. It all depends on which of the presented methods suits you personally.

As a rule, if you order goods remotely, your supplier transports the goods, and you pay all costs. Investments in the transfer of goods will be about 200,000-250,000 rubles.

In the future, you will have to purchase goods every 3 months.

Fabric store advertisement

Documents required to open a fabric store

One of the main issues when starting your business will be the issue of completing the necessary documentation. Today the situation with the preparation of permitting and sanitary-epidemiological documents is very difficult. In general, you cannot do without obtaining a package of legally defined documents and the help of professionals.

The three main groups include the following mandatory types of documents that you must complete:

Constituent documentation - you need to obtain a name, record the number of founders, type of activity and much more;

Permits from the local administration - in order to have the right to carry out activities, it is worth obtaining a decision from the prefectural authorities of your city administration;

Sanitary and epidemiological documents for a fabric store are mainly prepared by the control and supervisory authorities of Rospotrebnadzor.

To obtain sanitary and epidemiological documentation, the following documents will be required to open a fabric store:

sanitary and epidemiological conclusion - issued for a certain period by employees of Rospotrebnadzor and establishes the compliance of specific premises of the facility with the current norms and rules that apply to the designated type of facility;

permission from Rospotrebnadzor authorities for placement - this document determines the right to organize the activities of the store;

registration of a production and sanitary control program - opening a fabric store is possible only if there is such a program designed to monitor the implementation of sanitary rules and regulations at the enterprise - created by specialists of our company, and implemented after approval procedures with Rospotrebnadzor;

concluding contracts for disinfection, deratization and disinfestation - such documentation for a fabric store implies the performance of sanitary and epidemiological work to exterminate insects, pathogenic microbes and rodents;

regulatory documents for a fabric store;

agreement to carry out systematic disinfection and cleaning of air conditioning and ventilation systems;

A source of information: mosekosila.ru

Rules for receiving goods and features of the fabric store configuration

Reception of goods in the store is carried out by your staff. When placing goods in a store, you must adhere to the following rules:

Fabrics are stored in the utility room on racks at a temperature of 15-20° above 0.

It is unacceptable to store fabrics on the floor or in a damp room.

In the sales area, fabric samples or “coupons” are placed on special metal stands in accordance with the type and color scheme. This will help you avoid unnecessary thefts.

Each coupon must have a tag with complete information about the fabric: name of the fabric, country of origin, article number, sizes and price.

Therefore, when you open a fabric store, take these rules into account, and in accordance with this, take care of equipping the utility rooms with shelving, and the sales area with stands for placing and storing fabrics.

You will also need to provide your fabric store with a computer for accounting, cash registers, and telephone communications.

Additional expenses may be associated with equipping your store with a heating system, because... This is one of the main aspects when storing fabrics.

Fabric store staff and security

Now let's talk about hiring staff. The prosperity of your business directly depends on the speed and quality of service.

Your service personnel should be polite, friendly and, ideally, have an understanding of fabrics, their properties, as well as basic cutting and sewing skills.

This will help you provide the necessary advice to your clients. Since the traffic of fabric stores is usually impressive, the number of people working for you should be such as to ensure fast service during the hours of maximum customer influx.

Often this is 3-4 people for a small-area fabric store, and 5-7 people for a large-area fabric store. And these are just consultants, you also have to hire workers for cash registers.

Salaries in fabric stores are generally not standardized and are calculated according to the level of sales. But on average, wages do not exceed 20,000 rubles.

Since selling fabrics is a profitable business, special care must be taken to protect the store. This may include specially hired security guards, as well as the installation of alarms and surveillance cameras. The cost of organizing store security will cost you approximately 30,000-40,000 per month.

Fabric store advertisement

Advertising is also of great importance at the beginning of such a business. Feel free to advertise your store in various women's glossy publications. Order flyers and brochures. But the distinctive feature of your store should be personalized bags.

Since your main customers will be women, you should take into account that for women, beautiful packaging is often the best advertising.

Also make sure that your store always has the latest magazines on tailoring and the latest fashion trends. This will further encourage your customers to make a purchase.

It's no secret that fashion today is an integral part of our lives. In the modern world, more than ever, people are greeted by their clothes. With your appearance, it is important to make a positive impression on your employer, business partners, guests, and even just your friends. But now not everyone goes to stores or boutiques to buy their wardrobe. You often meet a woman who sews for herself or carries out orders at home. Such needlewomen need good fabrics, and some of them, looking a few steps ahead, solve the issue of material by opening their own business. And of course, they had questions about how to open a fabric store, since they would have to start from scratch.

Of course, the first step towards creating your own fabric store is a business plan.

Theoretical part

Let's assume you decide to open your business from scratch in St. Petersburg. This is not an easy task. First, you need to study the market of the entire city, not limited to the area where your store will be located.

The next step will be to analyze the price range of the range of fabrics offered in the city. In the future, this will determine the price level in your store, whether you want to bet on low prices in order to attract as many customers as possible, or, on the contrary, your goal will be exclusively wealthy customers.

Next, you need to decide for yourself what fabrics will be presented in your store: cheap ones, mainly made in China (and these are the options you can most often see on the shelves), or whether you will focus on expensive ones, for example, Persian fabrics.

The production stage is no less important, since this includes the purchase or rental of premises (you should not take less than 40 sq. m, more than 70, too, although here the decision is yours). It will be necessary to reconstruct the premises completely or light cosmetic repairs, arrangement of the sales area: shelving, display cases, lighting. Concluding agreements with fabric suppliers. And don’t forget that you also need to obtain permission to trade in accessories (and it will be necessary) and fabrics.

From the previous paragraph it follows that you need to determine the assortment that will be presented in your store, opened from scratch. Fabrics from wool to silk, accessories from buttons to locks, decorative accessories from beads to lace, and don’t forget about sewing accessories.

The financial part of a business plan is the most unpleasant, simply because you have to calculate funds and part with money, which none of us likes. The following components are taken into account here:

1. Rent (if you have chosen this path) and renovation of the premises of the future fabric store (150,000 rubles).
2. Purchase of necessary equipment (140,000 rubles).
3. Purchase of goods for sale (490,000 rubles).
4. Don't forget that you will also need to pay utility bills (30,000 rubles).
5. We will have to pay salaries to the staff (96,000 rubles).
6. Registration of documents for a business also requires costs (26,000 rubles).

If the payback period (its average period is 1 year and 4-6 months) of the store is quick, then you can count on constant profit.

Return to contents

When planning your business from scratch, you should pay attention to the location of the future store. Shopping centers can be considered an advantageous point. This is explained by the fact that in the frantic rhythm of big cities, people prefer to visit shopping centers, which, with a wide range of services, allow them to solve a number of pressing everyday issues within one day.

Pay attention to fashion trends. This will allow you to determine which fabrics should be emphasized in a particular season.

As stated above, fittings are an important part of your store. Do not blindly follow this point. It’s better to weigh everything and decide what’s better: open a store aimed at selling exclusively fabrics, but choose a location next to a accessories store, or do two in one.

• Fabric store assortment
• • Income
  • Expenses
    • • Similar business ideas:

Recently, almost every second woman has been engaged in homemade sewing. Sewing machines were in almost every home. However, the sewing fashion gradually faded away as choice became available in the clothing market. Oddly enough, this did not collapse the fabric market. Now, instead of a mass buyer, there is another, specialized one - studio workers and designers.

Thanks to this change in the buyer’s portrait, the fabric market was formed as it is today. Experts conditionally divide it into two parts - the market for fabrics used for sewing clothes and the market for home textiles.

“These are two completely different directions,” notes Natalya Safonova, director of the City of Crafts store (Krasnoyarsk). Home textiles are mainly represented by cotton fabrics and furniture fabrics. The main supplies of such fabric are wholesale. Textile wholesale companies exist thanks to large volumes. The thing is that textile fabric is sold in large rolls, which greatly complicates delivery with your own hands, in other words, “by yourself”.

The situation is completely opposite with suit fabric. Entrepreneurs bring such fabric themselves, from Novosibirsk, Moscow and even from abroad (Italy, China, Turkey, Bulgaria). This habit formed back in the 90s, during the formation of the fabric market.

“Everyone who started trading fabrics in the 90s remained on the market,” says Safonova. Entrepreneurs are interested in communicating with wholesalers and manufacturers themselves. They go themselves, choose, look closely, evaluate. You can call this a troublesome option, but in this way, it turns out to create an almost ideal assortment of the outlet.

Fabric store location

The key to the success of any fabric store is the right location. According to experienced players, opening a store on the outskirts is a recipe for failure. Of course, there are exceptions, but as a rule, fabric stores are located in the city center. All buyers, out of habit, go to the center to buy fabrics. The most popular shops are located there. That is why it is almost impossible to enter the highly competitive “fabric business” from the outskirts.

What documents are needed to open a fabric store?

• Certificate of registration and registration of individual entrepreneurs (LLC) with the tax authority;
• Constituent documents (for LLC);
• Sanitary and epidemiological documents (conclusion and permit) issued at the territorial office of Rospotrebnadzor;
• Agreement for the disposal of mercury-containing lamps;
• Agreement (contract) for the removal of solid waste and other waste;
• Agreement for periodic cleaning of air conditioning and ventilation systems;
• Certificates of completion of training in fire safety measures for the manager + fire safety instructions and a log of completion of the training;
• Other documents (contract for disinfection of vehicles, regulatory documents for a fabric store, etc.).

Fabric store assortment

Forming the assortment of a fabric store is a separate science. It’s not enough to just “stuff” shelves and display cases to capacity. It is also important to follow trends in taste and fashion.

As for the range of suiting fabric itself, it is divided into two groups. These are eastern, cheaper fabrics (South Korean, Chinese, Indonesian) and European - expensive, luxury fabrics (Italian and German). The first group is usually sold by budget shops and departments, mainly located in residential areas. But the second group is the main product of large stores. Moreover, the price of the same European fabric in different stores can vary dramatically. Here, you know, everyone is free to choose how to earn money. Some increase the markup on expensive fabric, others prefer to “travel” due to the sales volume of cheap fabric.

The golden mean seems to be a 50/50 ratio of cheap and expensive fabric. Moreover, recently they have begun to purchase more and more expensive fabrics for sewing. The price of the most expensive fabrics reaches 24 thousand rubles. per meter Keeping such a product in large quantities is suicide - it is rather needed to recognize the prestige of the store. But the main turnover is made by European fabric costing about 800 rubles. per square meter. Oriental fabric also has its share, which is sold at prices ranging from 200 to 400 rubles. per m2.

What equipment is needed for a fabric store?

1. Trade racks ~ $2000;
2. Showcases ~ $1500;
3. Counter ~ $1000;
4. Hangers with fabric samples ~$500;
5. Equipment for office and showroom ~ $3000;
6. Office equipment ~ 2000$
7. Creation of an assortment of fabrics and accessories ~ $15,000

TOTAL ~ 25000$

Competition in the fabric market forces entrepreneurs to create a wide range of products. Hence, the entrance ticket to business is not the lowest - from 700 thousand rubles. Well, the financial issue can still be resolved somehow. But what to do if there are no large areas for displaying goods?

Entrepreneurs find a way out in an integrated approach, due to the availability of fittings and other small things. The buyer needs not only fabrics, but also buttons, needles, lace, zippers. Often, it is the accompanying products that are the leading link, one might say, the locomotive of the store. Of course, the ideal option is a large selection of fabrics and accessories. Shops would be happy to do so, but they can’t - there isn’t enough space.

Zlata Zakhovaeva, director of the Bravissimo store (Krasnoyarsk), believes that for the store to be successful it is enough to sell only high-quality Italian fabrics. In competition, the main thing is to sell high-quality goods at a lower price, without large markups. To do this, it is necessary to arrange supplies directly from the parent company, bypassing all resellers. Not everyone can do this, but this is where the real success of a fabric store lies.

Business plan for a fabric and accessories store

Let us give brief calculations of the economic efficiency of opening a fabric store on a retail area of ​​30 m2. Location - shopping center building in the central part of the city.

How much money do you need to open a fabric store?

Starting investments (purchase of equipment, creation of a product range) - 750,000 rubles;

Income

• Average check, rubles - 600 rubles;
• Number of purchases per day - 50;
• Trade margin - 70%;
• Average revenue per day is 30 thousand rubles, per month - 900 thousand rubles.

Expenses

• Rental payments per month (30m2) - 40 thousand rubles;
• Payroll fund (3 people) - 70 thousand rubles;
• Purchase of goods - 600 thousand rubles;
• Taxes, UTII - 15 thousand rubles;
• Advertising - 20 thousand rubles;
• Other administrative and transportation costs - 30 thousand rubles.

TOTAL: 775 thousand rubles.

Monthly profit: 125 thousand rubles

Profitability: 16%

Business payback ~ 6 months

* The above calculations are very arbitrary and do not take into account the seasonality factor.

Household goods have always been popular. In any city or town you can buy various things that will be useful in the household. Today we will talk about opening a home textile store. We will analyze all the main areas of preparation for launching a business and analyze the assortment in more detail.

Competition and business format

Nowadays, finding a niche in which there are no competitors is almost impossible, so most entrepreneurs still choose those areas of business where there is constant demand for goods and try to “bite off their piece of the pie” by competing with competitors. Business selling home textiles is a very attractive direction. Everyone needs things such as blankets, pillows, bed linen, towels, etc., and often this category of product is chosen as gifts, for example, for weddings or anniversaries.

Before entering into the textile trade, you need to scan the market very carefully and identify the main competitors. Look at the weaknesses, for example, inflated prices, poor assortment, lack of a certain group of products, and only after that start creating your own business plan for a textile store.

Selection of premises and equipment for trade

The location of the retail space is an important factor in this business. First of all, we advise you to take a closer look at renting premises in shopping centers or stores located near the market, the main thing is a constant flow of potential customers.

The size of the room should be from 30 sq. m. Some categories of goods, for example, blankets, take up quite a lot of space, so smaller rental areas will create discomfort for the buyer.

For retail sale of home textiles, you will need to purchase racks, shelves and various devices in the form of hooks and stands to display the entire range of products. If you eventually plan to organize a wholesale trade, then you simply cannot do without a warehouse for storing goods.

Don't forget about organizing a workplace for the seller.

Assortment and suppliers

Forming an assortment when opening a home textile store is an important part and should be taken very seriously. In fact, this line of business includes a huge number of products, and you need to decide which product groups you will focus on first, and how you will expand it in the subsequent development of the store.

Here are just some of the main products that should be in stock:

• Blankets
• Pillows
• Bed sheets
• Sheets and pillowcases
• Bedspreads and blankets
• Towels, aprons and potholders
• Robes and home clothes
• Tablecloths
• Rugs
• Gift textile products

Textile suppliers can be found either in wholesale markets or on the Internet. The best solution would be to contact textile manufacturers in your country.

But at the same time, your assortment should include different brands of goods and different price ranges. Make it possible to bring goods to order.

Advertising

To successfully trade textiles, you will need to invest money in advertising. Advertising in the media and bulletin boards, leaflets, signs, banners. All this works great, especially if you develop a competent discount system.

Another important point is the development and promotion of an online store for home textiles, which, in combination with contextual advertising, will attract visitors already in the first days of the store’s operation. Place special emphasis on the convenience of delivering goods to the client and various payment methods.

Start-up capital

Of course, in each individual case it will be different, but we present these figures only to familiarize ourselves with the logic of calculating the costs of starting a business. You can do all the calculations yourself, taking into account the pricing policy of your region. Here is a calculation for a budget store option.

• Room rental – $350 – $450
• Taxes - $150
• Salesperson salary - $200
• Initial purchase of goods – $15,000 – $20,000
• Purchase of equipment – ​​$1500 – $2000
• Advertising - $450 (+ advertising on the Internet).

How much can you earn?

The level of earnings from selling home textiles will depend on your location, advertising campaign and ability to sell and connect with customers. For general information, we can say that the average level of markup on textile goods is 50% to 100%. So, for example, there is a markup on bed linen: 50% - 60%, and on knitwear: 70% - 100%. Based on this, you can calculate how much you need to sell in order to earn a certain amount of money.

Conclusions. A business selling textiles is a very profitable business, but to start you will need a large amount of money to cover the entire range, and the markup on some groups of goods (the largest ones) is small. Therefore, if competition allows, you can safely start in this direction, which, in addition to the listed disadvantages, also has many advantages, such as high demand for the product. We welcome your comments.