Business Idea: Animal Feed

 It turns out that one of the most profitable was the opening of a pet food business. The Russian pet food market is growing steadily and this year should overcome the $1 billion mark. Who, how and how much earns on our pets?

Analysts say that the next round of market growth will be associated with increased sales fodder premium segments. If so, then soon dogs will eat better than their owners, and producers animal feed will greatly increase their income from the Russian market rich in cats and dogs.

Crackers for Kamchatka

First industrial pet food meant for dogs. Avid dog lovers have always tried to take care of their animals in a special way. For example, Alexander III, who adored dog hunting, set up an exemplary kennel near Gatchina. The "Manual for the maintenance of the kennel of His Imperial Majesty Alexander III" contained, for example, a recipe for special crackers for royal dogs.

Imperial dogs were fed better than people, which, however, is not surprising: when the beloved royal Laika Kamchatka died, Alexander complained: “Do I have at least one disinterested friend among people; no, and it can’t be, but the dog can, and Kamchatka is like that.”

First commercial dog food- it was made on the basis of horse meat - appeared in Great Britain in 1860. In the USSR, pets were fed mainly human food, and specialized pet food if they got into our country, then by accident.

The feed business began to develop in Russia only in the early 90s: at first, enthusiasts imported imported stern, then distributors of foreign companies opened their own production facilities. And although many people lived hard at that time, there were animal lovers who were ready to feed their dogs better than they fed themselves. However, this is often the case to this day.

Dmitry Makarenko, Head of Marketing and Sales Development at Raritet: Actually, people need to eat like dogs. Because dog food perfectly balanced in composition, they are much healthier than what we eat. That is why recipe development stern worth tens of thousands of dollars.

cat market

The pet food market is based, however, not on enthusiasts who are ready to do anything for their pets, but on people who are too lazy to think how to feed a dog or cat. Coming home from work, they buy dumplings in the supermarket for themselves and dry food for your animals.

Fedor Borisov, Executive Director of the Manufacturers Association pet food: The number of purebred dogs in Russia is about 5 million, and the total number of domestic dogs is about 10 million. If we add homeless, service and village dogs here, then we can have up to 30 million dogs. It is not known exactly how many domestic cats we have, but, according to various estimates, at least 15 million.

For comparison: according to the American Pet Products Association, there are almost 74 million domestic dogs in the United States, and 90.5 million cats. We nevertheless rank second in the world in terms of the number of animals after the United States.

However, such solid quantitative indicators have not yet been transformed into financial indicators in our country - many in Russia feed their animals with homemade food, and not with industrial feed. As a result, less than 2% of the global feed market, which is more than $55 billion, is concentrated in Russia. However, this market is growing steadily - at a rate of 20% per year.

Cats and dogs are the main source of income for pet food manufacturers. Of course, there are holders of fish, birds, rodents and various exotic animals in the country, but they are much smaller. In total, according to the research company KOMKON, 40% of families in Russia have a pet. Of these, 73% have cats, and 35% of families have dogs (many keep both a dog and a cat). Further, only aquarium fish and various poultry show any serious indicators - together they have less than 20%. The statistics also registers holders of hamsters, turtles and guinea pigs. But all these creatures cannot compete with dogs in terms of the volume of the food market - they just eat much less. The main struggle of pet food manufacturers is for the hearts of cat and dog owners. Manufacturers Association pet food estimates this segment at about $800-850 million (and the entire feed market is $1 billion).

Dog and cat food is traditionally divided into several categories by price (and therefore by quality) - economy, premium and super premium classes (their prices vary). Of course, market participants tend to promote expensive stern that give more profit. At the same time, manufacturers emphasize the fact that, although feed super premium and costs four times more, the animal will eat it three times less - digestibility is high. Be that as it may, premium feeds use higher quality raw materials and do not add soy to them.

But in Russia, the economy class still dominates. The most popular brands of food are from this class: for cats - Kitekat (42.3%), for dogs - Chappi (25.8%). On average, a cat owner spends about 500 rubles to feed her. per month, the dog spends three to four times more.

Elena Dobrovolskaya, expert at Nielsen analytical company: Cat food is the largest segment. It occupies 82% of the sector fodder in value terms.

Stanislav Kuzmin, Royal Canin employee: Russia has its own stereotypes in animal feeding. For example, cat breeders very quickly switched to ready-made food, as they always tried to cook something separately for cats. Dogs, on the other hand, were usually fed the same that the owner eats. Stereotypes about dog feeding change much more slowly. For this reason, too, most of the market falls on cat food.

By the way, feed manufacturers have managed to achieve such a development of the feed market that buyers are already paying attention not only to the brand, but also to the fact that the feed is suitable for their animal. That is, there was some segmentation of the market: dietary stern, puppy food, kittens and old animals. On the one hand, this increases sales revenues (after all, specialized feed can be sold more expensive), and on the other hand, according to manufacturers, properly selected feed increases the life expectancy of an animal by one and a half to two times.

Dmitry Makarenko gives the following example: About seven years ago, special feed for neutered cats older than eight years. But sales were very small. When Western companies understood the reason for such sales, they were very surprised. Just then, not only castrated, but simply cats did not live up to eight years. Now, with a cat 10-15 years old, you won’t surprise anyone at all. So cat food of this age are sold absolutely normal.

Steady market growth, according to experts, will continue in the coming years.

Fedor Borisov: New customers fodder, due to which the market grows, can be divided into two groups. First, more and more people who have pets for a long time are gradually switching to ready-made food. It is much more convenient for owners and healthier for their pets. Secondly, new pet owners who bought them recently are initially set to prepared feed. They have no cooking experience animal feed and they don't want to have it.

With the growth of the welfare of the population, sales of the more expensive premium segment are growing. Western companies selling feed of this class are actively working to increase sales. It is indicative, for example, that in April the Hill`s representative office announced a decision to change the business model that had been in effect in Russia until this year, by radically expanding the distribution network.

Animal Feed: Mars Attacks

There are few serious players in the dog-cat market. First of all, this is Mars (together with Royal Canin, 40% of whose shares Mars acquired in 2002), which in Russia, according to some estimates, controls up to 70% of the market. Next come Nestle and the Russian company Raritet.

Dmitry Makarenko: Mars is way ahead of everyone, we, Raritet, are in third place, very close to Nestle, and fourth place is already very far away, the volumes there are much lower.

To dominate Russia, Mars has been investing generously in the emerging market for a long time. The fact that we can sell a lot, the company's management realized back in the 60s, when Mars bought raw materials for production in the USSR fodder in their European factories. But only in the early 90's the company began to sell to us. In 1994, the company began to build its own factory with us, and a year later, due to fluctuations in our economy, Mars suffered large losses - $ 100 million. In 1998, the company lost 70% of its business in two weeks, its entire distribution network went bankrupt. However, investments continued, and, probably in large part due to the company's multimillion-dollar investment in television advertising, Russian animals switched to industrial feed.

It is clear that it is not easy for domestic companies to fight a competitor with such resources. There are two main ways - to set a lower price or offer a product that foreign colleagues do not have. Actually, due to this, our producers live.

golden recipe

Western giants have brought up their customers in such a way that they do not think about the recipe dog food, but simply purchases it at the nearest supermarket.

But the commercial director of the Rick company, Anton Utkin, does not hide the recipes for his products: For example, a cow has a so-called koltyk, in which there is cartilage and a meat shell. Then the scar is a beef stomach, it contains a lot of microelements, enzymes that animals need. We buy similar raw materials at meat processing plants near Moscow, process, and pack. All this is intended for experienced breeders, for example for nurseries. Feed from the store, whatever one may say, is still designed for the general public.

The Rick enterprise, consisting of 20 people, produces and sells about 20 tons of feed per month. Mr. Utkin does not talk about income, he only hints that good income for a small business. In the assortment of the company "Rick" you can find bull testicles, beef brains and udders, veal on the bone.

Larger domestic companies still operate according to the Western industrial model. Raritet, for example, although it does not have its own production, orders products according to its own recipes at third-party plants and then sells it under its own brand.

Dmitry Makarenko: Production can be anywhere, it doesn't matter at all. What matters is the recipe and the distribution model. We have been able to bring our dog and cat brands (Oscar, Trapeza and Mon Ami) to market so that they now compete with Whiskas, Kitekat, Pedigree, Chappi. On their stern We charge slightly lower than our competitors.

Raritet had enough time to learn all the tricks of the dog market: the company entered this market as a distributor of foreign brands 15 years ago. Actually, Raritet is still a distributor of Hills foreign elite food, but at the same time it also sells its own goods, which are in the economy segment. According to Makarenko, the most critical stage in the production of feed is the development of a recipe: Specialists who know how to develop recipes fodder, worldwide units. The salary of a person who can develop feed,- EUR1.5 thousand per day. Multinational companies pay them not even to come up with recipes, but not to work for competitors.

This is prescribed in the contract: for three years, for example, a specialist should not work for other companies. Accordingly, they pay much more. It's like in ancient times our architects were blinded so that no one else would have such beautiful buildings built.

After the recipe is developed, its palatability and digestibility are tested. To determine the first indicator, the following test is carried out: bowls of test food are placed in front of randomly selected animals. Depending on how many animals pounce on food, the coefficient of eatability is determined. For super premium feed it will be 90%. 70% is a good result for feeds of a lower class. The digestibility index shows the extent to which nutrients are used by the body.

Some manufacturers are so sophisticated in their recipe research that animals refuse to eat anything else. There is an opinion among breeders that the success of Mars is due to a certain substance that “plants” animals on food. But experts say it's unlikely, and they attribute Mars' success to its huge advertising budget.

A good recipe can stay on the market for decades without any drug additives. Changes will be made to it from time to time, as animal appetites change, for example, from environmental factors. On the other hand, feed manufacturers are forced to focus not only on dog tastes, but also on the preferences of their owners.

Dmitry Makarenko: There is such a paradox among manufacturers: for some reason, the “lamb with rice” food is insanely popular, but at the same time, objectively, its performance is the same as that of other food of the same price category. But for some reason, buyers think that the dog will like it. Therefore, "lamb with rice" is 20% more expensive than other feeds in its line.

The developed recipe is transferred to production. A feed production line costs about $5-7 million. Only Western corporations can afford to own factories in Russia. Domestic companies order their feed from third-party factories. These factories produce stern for large retail chains (Auchan, Perekrestok) selling under their own brand.

Nikolai Makarenko: We place our orders at factories near St. Petersburg and Novgorod, and also in Denmark. By the way, it is cheaper abroad, even taking into account delivery: they are less greedy there, and the production has been in production for many years.

A Russian manufacturer can also enter the market with a high-tech product, which foreign manufacturers have not yet reached the hands of.

For example, the Golden Fish Company (which began as a chain of pet stores) produces so-called "vitamin treats" for pets. These animal multivitamins are sold throughout Russia.

Yevgeny Budarin, a representative of the Golden Fish company: When the crisis of 1998 broke out, it was necessary to save the company. Own production for us then was a necessary measure. This allowed the company to survive and develop a new direction. The experience was successful, and after the default we decided not to close our brands.

And the KlinVet company began its activity in 1998 with the opening of a veterinary clinic in the south-west of Moscow. Currently, it is also a well-known Russian manufacturer food for dogs and cats.

In addition to food for animals, their owners are ready to buy a lot of all sorts of intricate products, which can hardly be called food. For example, dietary rabbit ears, pig snouts and tails, chicken feet and bull scrotums. These "goodies," as the manufacturer shyly calls them, are manufactured by the Alpintech company under the Titbit brand.

Such exotic goods are bought for various purposes - for example, so that the dog gnaws them instead of the owner's favorite slippers, but most often - just for fun. One ear, which is enough for a dog for a day, retails for about 100 rubles, they are bought willingly. So the optimism of manufacturers promoting super premium feeds based on caring owners is fully justified.

Sell ​​domestic

To pet food sold well, Western corporations are using television advertising with might and main, spending a lot of money on it. Domestic producers, who do not have enough money for this, are forced to resort to more complex marketing moves. These are advertising through clubs of animal lovers, sponsorship of exhibitions and BTL promotions in specialized stores.

However, there are difficulties here as well. In Europe, clubs, for example, dog breeders have a colossal weight. There, all animals are registered and sold with "feed recommendations". We currently have a different situation.

Dmitry Makarenko, head of the marketing and sales development department at Raritet: Sales through clubs are small, but nevertheless they perform an advertising function. It's important that the clubs know your feed, and their members at least heard its name. In Russia, the influence of clubs is still very far from Western ones.

It is possible that sales of domestic producers will increase when pet food will actively begin to be sold in the provinces, where metropolitan retail chains of pet stores come. For example, 38 Parrot stores already exist in Tolyatti, Kazan, Yekaterinburg and Nizhny Novgorod.

Andrey Formakov, commercial director of the Four-legged Gourmet company: The most effective way of promotion available to Russian companies is participation in various exhibitions and their sponsorship.

And there are many exhibitions in Russia - in 2007, for example, several hundred of them of different levels are planned. Feed manufacturers pay only a few hundred dollars to participate. True, this method does not greatly affect the buyer: as a rule, sophisticated people participate in exhibitions, who have long chosen the right feed. The main struggle for the consumer unfolds directly at the point of sale.

Svetlana Malagina, director of the KlinVet company: Last year we held a campaign in St. Petersburg stores of the Vaka and Zolotaya Rybka chains. In some pet stores, when summing up, a significant increase in sales was recorded - more than 50%.

True, before holding promotions in a store, you first need to get into these stores, which is not always easy, especially when it comes to large chains. Specialized pet stores treat our manufacturers more favorably, but they are far from always able to display their entire range on their shelves.

Mikhail Ermakov, head of the marketing and advertising department of the Cats & Dogs pet store chain: We mainly have small stores located in large shopping centers. We select the most popular feed positions in order to maximize the use of the available selling space. Russian fodder we have very little.

In order to expand the assortment of its products presented in stores, Raritet, for example, gave away its canned food, but on the condition that there would be 20 items of this company on the shelf.

Almost every family has a pet. Many people have a cat or dog, a hamster or budgerigar, exotic reptiles, aquarium fish and turtles at home. Who is not kept in apartments now. Recently, it has become very fashionable to have Madagascar cockroaches, snakes, chinchillas, iguanas and even chameleons. There is no limit to human imagination.

Each person goes to a pet store and buys an animal based on their preferences and wallet capabilities. When purchasing a pet in the house, do not forget about the responsibility that you take on. You will be required not only to give affection and love to the pet, but also to take on certain obligations to care for him.

Animals act on humans as a kind of sedative. They are able to create an atmosphere of warmth and comfort in the house. If you come home from work tired and irritated, then when you see the kind and devoted eyes of your four-legged friend, you will understand that life is good.

Do you want to start your business from scratch and are wondering where your knowledge and skills will be most useful? Try opening a pet store from scratch. The demand for these products has always been and will always be. Even if the economic situation in the country is not very favorable, people will never give up pets.

This type of entrepreneurial activity attracts many businessmen. The reason for this is quite simple: a pet store will be in demand in any locality, even in the smallest one.

The Significance of a Pet Shop Business Plan

How can you make money selling pet products? You can get an answer to this question by drawing up a detailed pet store business plan with calculations. Opening any business, first you need to delve into its essence, decide what exactly you plan to sell to customers.

A novice businessman can go the wrong way by starting to immediately sell animals and accessories. This, of course, brings a good profit, but do not forget that their care will require money, and you don’t have too much of it yet. The maintenance of one thoroughbred cat, for example, costs about 3.5 thousand rubles a month. This is not counting cages, vaccinations at the vet, etc. Therefore, it is better to start with various little things and feed.

A business plan is a description of the future concept of your business. He will not allow you to deviate from your goal. With its help, you can calculate the costs of opening as accurately as possible, calculate all possible risks and prospects. By strictly adhering to the plan, you will not miss a single detail. Finally, another advantage of a business plan is that it will help you attract those who want to invest their money in the development of your business.

The conclusion follows from this: the step-by-step instruction "How to open a pet store" is your first step on the path to success. Without it, your actions may be insecure.

When drawing up a business plan, you need to follow the following instructions:

• your store;
• analyze the market and opportunities for potential buyers in your city;
• study your competitors well;
• study the target audience;
• describe the organization of the entire workflow;
• describe the service and the product being sold;
• make the necessary financial calculations.

Market analysis. Competition

Before you open a pet store, study the market, if possible, try to analyze the mistakes of competitors. If there are already similar stores in your locality, do not be discouraged - it means that there is a demand for this type of product.

Despite the periodic difficulties in the economy that arise in our country, the domestic market for animal products is one of the most promising. This market segment is quite resistant to economic downturns. Even if you have to cut the expenditure side of the family budget, rarely will anyone agree to cut spending on a pet.

There are more than 30 million domestic cats and about 22 million dogs in Russia. Leading experts of the zoo market unanimously argue that the growth in demand for pet products is constantly growing. The annual growth of the pet food market is 25-30%.

There is a lot of competition in this business. The market of goods for pets completes its formation. His condition at the moment can be described as "on the rise."

By lowering the price of products a little, you can lure competitors to your customers. Pay attention to what items are missing from your opponents store and place your bet on it. Customers love being given gifts. Small little things donated to the buyer can play a decisive role in the future in choosing a store. If you provide ancillary services (for example, grooming animals, manicures for cats and dogs), this will bring additional profit.

Don't forget that many people don't have time to go shopping. If you organize the delivery of goods to your home, this will be a significant plus for your business.

Goals, objectives, target audience

Target which every future owner of this business should set for himself is the satisfaction of the needs of the city's population in goods for animals. You will need to try to make sure that the assortment of goods on the shelves of your store pleases the buyer, and customers do not go to other outlets in search of the things they need.

We must strive to achieve our goals tasks, namely: attracting customers by various methods, improving customer service, increasing and updating the range.

Knowledge target audience is half the battle. In this case, the target audience of this business is quite large and diverse. As we have already said, everyone loves animals, and almost every Russian family has a favorite animal. And all of them, as you know, want to eat, need care products, vitamins, toilet fillers, etc. Therefore, you will always have customers.

What documents are needed to open a pet store?

The documents should indicate that you will be engaged not only in retail trade, but also in services for the population. You can’t do without this if you decide in the future to open a small atelier where you will sew clothes for our smaller brothers, or a grooming salon where you can cut the animal, wash its ears, eyes, and brush its teeth.

After you have been handed over, you will need to register with the Pension Fund and the Tax Office to obtain status. If your plans include the sale of veterinary drugs, then you will need to obtain additional permits. To sell medicines, your company must have a veterinarian on staff, you will need a special license. Permission is also required to sell animals.

At the moment, individual entrepreneurs in retail trade work according to, but on one condition: the trading area should not be more than 150 sq.m. If this condition is not met, then you need to switch to (in this case, all income and expenses are taken into account).

Pet shop assortment

The range of goods should be focused on a buyer with an average income. Your store should have a large selection of products. Without which no pet store is possible:

• feed for all kinds of animals;
• drinkers, bowls, feeders;
• toys, combs, shampoos;
• special literature on the rules for keeping animals;
• aquarium accessories;
• leashes, collars, muzzles;
• toilets and fillers for them;
• vitamins;
• houses for pets. Mattresses for dogs. For cats - sharpeners for claws;
• anthelmintics;
• drops for removing fleas;
• drops for ears and eyes;
• contraceptive preparations;
• if your shop is located near the private sector, do not forget about such things as mineral feed for farm animals and accessories for horse farming.

Attracting buyers

In order to attract customers to your store, you must meet the following requirements:

Is it profitable to open a pet shop?

In order to find out the expected level of income, you need to make a list of all costs. The average markup on goods in a pet store does not exceed 30%. The highest markup can be set for medicines and accessories (from 50 to 100%). For hot goods - no more than 20%.

We understand that the exact cost and payback figures will depend on many individual factors. Therefore, consider approximate costs for a medium-sized store in a city of about 500,000 people:

• repair of the premises and a sign - 200,000 rubles;
• purchase of commercial equipment - 100 - 150,000 rubles;
• stock of goods - 1,500,000 rubles;
• working capital 250,000 rubles.
• Total: 2,100,000.

Now oh arrived the same store monthly:

• revenue - 1,000,000 - 1,100,000 rubles;
• the cost of goods - 758,620 rubles;
• gross profit - 341,379 rubles;
• expenses - 219,500 rubles;
• UTII tax - 20,000;
• net profit - 100,000 rubles.

Payback will directly depend on the money invested in opening and on the volume of sales. A small store will justify itself somewhere in 6-7 months. A large store will pay off in at least 2 years.

Profitability pet store - 20-25%. These are quite high figures.

Your store will only generate good profits if it is in the “right” location and customer service is professional.

As for prices, they should not be higher than those of competitors. The product range needs to be constantly updated and replenished with the quantity of goods. If you follow these recommendations, opening a pet store will bring you a good profit.

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Now farms and private farms are actively developing. People raise cattle and poultry for sale as well as for personal consumption. At the moment, many are asking the question of proper and high-quality nutrition, taking care of the conditions for keeping animals on farms and farms.

The duration and quality of their life, weight gain, and overall health depend on the feed consumed by livestock and birds. That is why farms, catteries and owners of private farms are concerned about the search for a supplier of high-quality and inexpensive combined feed for the animals they care for.

Manufacture and supply of combined nutrient mixtures for poultry and livestock - very promising business with low investment and high prospects. The information provided in this article will help you start a business of selling compound feed to private farms and farms using minimal costs.

Types of combined feed

In order to talk about doing business with combined feed, you should understand some concepts and become familiar with the main types of products that farmers buy and use when working with poultry and cattle.
Compound feed is a balanced, nutritious mixture for farm animals and birds, enriched with vitamins and minerals for quick weight gain, good health and overall high-quality pet nutrition.

There are various recipes for the manufacture of combined mixtures. The main composition can be considered a composition of several varieties of cereals, flour of different coarseness of grinding, chalk and salt. Nutrients and vitamins are also added. The cost of a kilogram of the finished product will vary depending on the number of added components and the saturation of the mixture with vitamins.
The recipe for each subspecies of farm animals and birds will be different - the composition of feed for horses is unlikely to be suitable for feeding piglets or domestic ducks. Fish also need combined feeds.

The feed is produced in different forms - loose, granulated and briquette. The loose form is characterized by coarseness of grinding and looks like a free-flowing powder. Granular - in the form of lumps (elongated and round). Briquettes look like dense tiles of a rectangular or square shape.

The most popular food is in granular form. Powdered feed is the cheapest, but it is difficult to sell, as it requires additional preparation before feeding the animals.

Compound feed markets

The mixed feed business is effective because farms purchase nutrient mixtures for animals and birds on an ongoing basis. That is, for one day of operation of the farm with the number of animals no more than five animals, about 12 kilograms of feed is used. Based on these data, we can say that the systematic purchase of combined mixtures is the key to the successful operation of the farm by extending the life and quality of life of all animals on it.

Most farmers are currently refusing the services of foreign suppliers of animal nutrition mixtures in favor of domestic ones. The high price and speed of deliveries outweigh the balance in the direction of Russian suppliers of combined feed.

Target markets for the manufacturer of combined feed mixes for livestock and poultry:

• Agricultural farms (the most desirable option for the supplier, since farms most often specialize in a certain type of animal and have a large number of livestock);
• Reserves and nurseries (feed mixtures with an unusual recipe may be required, which can bring more profit or trouble to the entrepreneur);
• Private farms:
• Zoos (a large variety of animals requires a large supply of a variety of perspiration in the composition of the combined feed).

This article will provide the necessary information to organize your own mini-factory for the production of nutrient mixtures for farm animals and poultry without the use of hired labor and at minimal cost.

Process of production of combined mixtures and main costs

It is necessary to ask the question of purchasing the necessary equipment for the manufacture of nutrient mixtures. The acquisition and creation of a production line for grinding, packaging and granulating ingredients will cost an average of 1,200,000 rubles. This should also include the cost of renting a production facility, as well as premises for a warehouse.

It will also require a good supply of raw materials for the manufacture of products, which will require the search and selection of a reliable supplier of ingredients for nutritious feed mixtures. So, according to minimum estimates, the organization of the workflow will run into the amount of 2,200,000 rubles (provided that not the most powerful equipment is used).

Production and storage facilities must have a temperature of at least +5°C, have sufficient area (at least 60 square meters) and have ceilings with a height of four meters.

The production process of combined feed can be divided into several stages:

• Grinding of raw materials (hay, straw, grain, chalk, salt, flour, etc.)
• Division into portions (if an order for crumbly compound feed is received, then it is actually ready);
• Dressing of granules;
• Product cooling;
• Packing of the combined mixture in bags from one to ten kilograms.

It is very important to observe the dosage in the manufacture of the feed mixture and add the ingredients exactly according to the recipe - the quality of the final product depends on this.

Combined feeds can be bagged by hand, in the absence of equipment for filling nutrient mixtures.

You should also take care of the certification of manufactured products in advance. Combined nutritional mixtures that are not approved by veterinary standards and have not been tested for compliance with GOST will cause distrust on the part of a potential buyer. Therefore, when making the first batch of combined feed, you should immediately contact the certification authorities to pass all the necessary tests for quality compliance.

Organization of distribution channels

When implementing the idea of ​​​​a mixed feed business, you may face high competition. You should look for customers based on the location of the production. If the warehouse is located within the city, then you can focus on the speed of supply of feed mixtures.

The main task is to find one or two regular buyers of combined nutritional mixtures and work for their benefit for a long time.

Attract customers with pleasant prices, moderate discounts and fast deliveries. Analyze the competitive environment and highlight the distinctive feature that will favorably distinguish your product from the products of other manufacturers.

Arrange meetings with potential buyers, send product samples, do not skimp on introductory booklets and attractive packaging. You can search for clients using the Internet (for example, create your online store) and by phone - the main thing is to “hook” the seller and arrange a meeting or sale.

Unsold feed can be sold on the market - for this it is enough to agree with several sellers.

Profits from the feed business

Experienced entrepreneurs believe that with an eight-hour work day with a daily output of half a ton per hour of a quality combined nutrient mixture, business pays off in 12-14 months. That is, in order to pay off in at least a year, you need to produce more than 90 tons of feed per month and sell it without a trace. Profit should be increased due to the volume of products sold. Feed mixtures should be supplied in bulk, and for especially large quantities, the price should be slightly reduced in order to interest the client and stimulate him for further cooperation.

Analyzing the reviews and recommendations of people who have already implemented the idea of ​​​​a business for the sale of compound feed for poultry and animals, we can say that with good marketing and the presence of 2-3 regular customers, you can make great money. Many manufacturers of combined animal nutrition become owners of animal breeding complexes themselves - this is convenient for product testing. By gradually improving the quality of products, you can conquer nearby markets, become a monopolist in the production of combined nutritional mixtures in your region.

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Home business - dumplings

* Calculations use average data for Russia

1. PROJECT SUMMARY

The essence of the project is to organize an enterprise for the production of dry animal feed in Kazan. Dry food is increasingly used by owners for their animals. Despite the fact that the bulk of feed is produced by the largest international players, small regional players still have a chance of developing in the low price segment through the use of inexpensive labor, locally produced raw materials, and inexpensive equipment focused on small production volumes.

The region of location at the same time has a high population density and a fairly high solvency. The calculated integral performance indicators given in Table 1 allow us to talk about the effectiveness of the project. 1.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The project involves the organization of an enterprise for the production of dry granular pet food for dogs and cats. Production is located in the village. Romashkovoe, in the immediate vicinity (less than 5 km) from the city of Kazan in a rented premises.

Kazan is a city in the Russian Federation, the capital of the Republic of Tatarstan, the largest port on the left bank of the Volga. One of the largest religious, historical, economic, political, scientific, educational and cultural centers of Russia. The population of Kazan is, as of 2015, 1.2 million people. The industrial environment of the city is machine building, chemical and petrochemical industries, light and food industries. A number of the largest Russian enterprises are located on the territory of the agglomeration. All this indicates a fairly high level of well-being of the population.

According to the analytical agency Euromonitor International, in 2015 the pet food market amounted to 117.9 billion rubles, of which 114.5 billion rubles. - food for dogs and cats, 3.4 billion rubles. - food for other animals. In physical terms, this amounted to 548,203.5 tons of food for cats and dogs; of which 58% is for cat food, the rest is for dogs. In quantitative terms, sales in 2015 decreased by an average of 3.5%. However, according to Euromonitor International forecasts, growth should be expected already in 2016, including in monetary terms by at least 1.6%.

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Rice. 1. Dynamics of the animal feed market in 2010-2016 (according to Euromonitor International)

Given the stable growth in sales volumes in previous years, as well as forecasts for further growth, the market looks very promising. It is advisable to focus on food for cats and dogs.

It is planned to purchase a universal production line focused on the production of dry food for all kinds of animals. An important point is the development of your own unique recipe, for which a qualified specialist with experience in this field is invited.

Sales are supposed to be carried out through federal and regional trade networks (retail), pet stores, retail outlets in animal markets, etc. Thus, it is planned to create a sales department responsible for the organization of sales and the implementation of planned profitability indicators.

The project is capital-intensive - the total amount of investment costs is 16.43 million rubles. Their main amount is spent on the purchase of a production line, as well as on the development of feed formulations.

Table 2. Investment costs of the project

	NAME	AMOUNT, rub.
Real estate
	Warehouse and office equipment
Equipment
	Production equipment set
	Automobile
Intangible assets
	Recipe development
	Site development
working capital
	working capital
	Total:	16 630 000 ₽
	Own funds:	RUB 10,000,000.00
	Required borrowings:	6 630 000 ₽
	Bid:	18,00%
	Term, months:

3. DESCRIPTION OF GOODS

The organization produces dry food in the "budget" price segment for dogs and cats. These feeds are aimed at a wide target audience; providing the basic functions of animal nutrition, they are not medicinal or intended for a strictly defined breed, they are intended for a balanced daily diet. The nomenclature is given in Table. 3.

Table 3. Nomenclature of goods and variable costs

In general, two main product groups can be distinguished - dog food and cat food. In each of these groups, two subgroups are distinguished according to the age of animals - up to a year and older than a year, differing in composition. For young cats and dogs, foods with a higher vitamin content and higher digestibility are required. In connection with this, and also with the fact that they have a significantly lower sales volume, a slightly higher trade margin is expected for them.

The following components are used as raw materials: flour and cereal grains, meat and poultry by-products, etc. All these components are purchased directly from the meat processing plant and from farmers in the region. Thus, it is possible to achieve a significant reduction in the cost of the product.

All food is packed in branded bags. Container volume:

For dogs - 1.0 kg, 5.0 kg, 10.0 kg;

For cats - 0.5 kg, 1 kg, 3 kg.

Information on the package contains without fail:

The product's name;

A mark on the purpose of the food (for dogs, for cats);

Weight of feed without packaging;

Name and full address of the manufacturer;

A mark on the compliance of the feed with a certain stage of the animal's life cycle;

Feeding instructions;

List of ingredients according to the level of their content.

4. SALES AND MARKETING

The feeds produced belong to the budget price segment. Products are sold through intermediaries, which include federal and regional retailers, pet supply stores and retail outlets at pet markets. The final consumers are men and women, owners of cats and dogs aged 18 to 60 with a relatively low income.

Market processing is carried out by sales representatives in the amount of 2 people. They negotiate with potential customers, conclude supply contracts and supervise the joint work of the manufacturer and the client. Accepts and processes orders from existing customers, issues invoices, etc. Specialist Sales.

In addition, sales representatives are required to conduct training and motivation activities for pet store sellers, because. they are direct intermediaries in the interaction between the manufacturer and the end buyer. Such trainings are aimed at ensuring that the seller can provide high-quality advice to the buyer and recommend this particular food. It is also expected to reward the most successful sellers based on the results of the quarter at the expense of the manufacturer.

To date, more than 80 food hypermarkets, about 60 officially registered pet stores, 3 "bird" markets operate in Kazan. This volume allows you to fully load the production of the enterprise. However, in order to take into account possible risks, the calculation takes into account the level of production load at the level of approximately 70% of the maximum possible.

There are no feed manufacturers of a similar level in the region. The bulk of the presented products of this segment belongs to the largest international manufacturers. Domestic manufacturers of economy class of the federal level are also represented. Analysis of competitors is given in Table. 4.

Table 4. Analysis of the competitive environment

	Competitor name	Price segment	Advantages	Flaws
	Competitor 1		Quality recipe Wide representation in retail networks	High price
	Competitor 2		Bright packaging Quality recipe	Relatively high cost
	Competitor 3		Low price	Unstable formulation Lack of systematic work with clients
	Competitor 4		Low price Wide representation in pet stores	Lack of representation in retail networks Unattractive packaging
	Competitor 5		Quality recipe	Supply disruptions Lack of systematic work with clients Unattractive packaging

Thus, after analyzing the existing closest competitors, taking into account all their strengths and weaknesses, it is possible to determine the required competitive advantages for the enterprise. These include:

Attractive packaging - ensured through cooperation with a professional design bureau;

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Absence of interruptions in deliveries - due to high-quality new production lines, proven production technology, as well as due to territorial proximity and regional orientation of production;

Systematic work with clients - due to the constant active work of sales representatives, training events, etc.

5. PRODUCTION PLAN

Production is located in a rented premises in the village. Romashkovoe, within 5 kilometers from the city of Kazan, which reduces the cost of rent. The required dimensions of the premises are determined by the dimensions of the production line and amount to 275 m 2 - this includes directly the production premises and the warehouse of raw materials and finished products.

The Chinese production line is purchased directly from the exporter. It includes all the necessary equipment for the production, packaging and packaging of feed. At the same time, its main advantage is that by replacing just one block, you can reorient production to feed for fish, for other pets, and even for breakfast cereals for people. The line capacity is up to 350 kg of feed per hour.

The line supplier carries out installation and commissioning of equipment, as well as its further maintenance. The training to work with the line is carried out by the supplier within 10 working days. Equipment warranty - 3 years.

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The demand for animal feed is not seasonal. Thus, when reaching the planned sales figures in 10-11 months, you can count on a constant level of demand. In the financial calculation of this business plan, the planned profitability is determined based on the load at the level of 70% of the maximum possible.

The development of the recipe and the adjustment of the technological process of production is carried out with the help of an invited specialist with significant experience in this field. The process is carried out during the entire first month of the project implementation.

Table 5. Planned production indicators

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	Dog food (up to 1 year old)
	Dog food (over 1 year old)
	Cat food (up to 1 year old)
	Cat food (over 1 year old)
			Total:	2 986 500	788 000

6. ORGANIZATIONAL PLAN

A Limited Liability Company is chosen as the organizational and legal form of the enterprise. Management functions are performed by the director. The director has at least 3 years of experience in a similar position in a manufacturing enterprise. Has knowledge in the field of enterprise management, financial flows, personnel management, etc.

It is planned to create two divisions - commercial, which includes sales representatives and a sales specialist, and production, which includes production line operators, a storekeeper and a loader driver.

The requirement for production line operators is at least 3 years of experience in a similar position at any manufacturing enterprise, experience with CNC machines. Requirements for sales representatives - experience in sales in the field of FMCG from 2 years, the presence of a personal car.

General requirements are imposed on the rest of the employees of the enterprise - responsibility, purposefulness, absence of bad habits, etc.

The work schedule of the enterprise is a five-day working week, from 9.00 to 18.00.

Table 6. Staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
	Director
Industrial
	production line operator
	Sales Manager
	Sales Representative
Auxiliary
	Storekeeper
	Driver-loader
	Total:			RUB 277,000.00
	Social Security contributions:			$83,100.00
	Total with deductions:			360 100.00 RUB

7. FINANCIAL PLAN

The financial plan is designed for a five-year period, but the project itself has no time limit. The financial plan takes into account investment costs, variable and fixed costs, tax and loan obligations.

The main direction of investment is the acquisition of a production line, the cost of which is 13.93 million rubles. The cost of a light truck to deliver goods to customers is 400 thousand rubles. The main investment in intangible assets is the development of our own feed formulation, which will cost 300 thousand rubles. The investment costs of the project are given in Table. 2 of this business plan. Depreciation of fixed assets is calculated using the straight-line method over a period of 15 years.

The deficit of own funds for the start of the project in the amount of 6.63 million rubles. covered by a bank loan. The interest rate on the loan is 18% per annum, the loan term is 48 months, credit holidays are 3 months.

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A discount rate is used to account for the time value of money. For this project, it was chosen at the level of 3%, since the project is not innovative, the product and technology are well known, and the market is sufficiently formed. A detailed financial plan is provided in Appendix 1 of this business plan.

Table 7. Fixed costs of the enterprise

8. PERFORMANCE EVALUATION

The effectiveness of the project is assessed on the basis of the financial plan and the calculated integral performance indicators (Table 1).

At the established discount rate, the payback period of the project is 24 months, the discounted payback period is equal to it. The net present value (NPV) of the project is RUB 38,628,985, which significantly exceeds the amount of investment costs. The internal rate of return (IRR) is 4.06%, which is higher than the discount rate. The yield index is 2.32 > 1. All three main indicators speak of the investment attractiveness of the project. Given its even higher potential over the next 10-15 years, the project can be considered unambiguously attractive.

9. RISKS AND WARRANTY

The main risks associated with the project include:

Problems when creating feed formulations - to avoid this, a particularly careful approach is required to the choice of a specialist invited to develop it;

Problems in the operation of the production line - a careful inspection and verification of all components and assemblies during its installation and commissioning is required, the active participation of all personnel in training, as well as fixing in the contract for the supply of equipment and its maintenance the moments associated with its failure due to the fault of the manufacturer or adjuster, fines for downtime, etc.;

Tightening the pricing policy of competitors - it is necessary to constantly search for suppliers of raw materials and maintain a workable supplier base in order to be able to promptly replace the counterparty if necessary;

Failure to fulfill sales plans requires constant monitoring of the work of sales representatives, obtaining feedback from customers on the quality of the enterprise.

The advantage of the project is that the funds are invested for the most part in relatively liquid tangible assets, which can be a guarantee of the return of borrowed funds.

10. APPS

ANNEX 1

Project financial plan

Denis Miroshnichenko
(c) - portal of business plans and guides for starting a small business

All costs at the first stage of work on the production of wheelchairs for animals will amount to about 70 thousand rubles. You can recoup the costs in the first 1.5 -2 months ...

Any person dreams of working for themselves, being independent and earning the income they deserve. To do this, you just need to acquire a private business. But where to start? An excellent option is - farm animals breeding business. Fur farming has been in great demand in recent years and brings quite good profits to its owners. But it must be borne in mind that raising livestock requires considerable strength, patience and, of course, work. Working with animals is not very easy, so if you do not have the basic skills of interacting with animals, then this business is not for you. What kind of animals is profitable to breed for Novosibirsk business? It all depends on your needs and of course the possibilities.

Profitable to grow:

• Rabbits - the best option for beginners;
• Nutria - this option brings good profit, and caring for these animals is quite simple;
• Goats are a profitable option for the sale of milk and at minimal cost;
• Growing turkeys is a simple and fast business.

Animal Feed Business

Also, a fairly popular option to have a good income is an animal feed business plan. You can get special equipment for the preparation of feed in granules and pellets and supply them to various farms, farms, factories, large stores and more. Such an agricultural business can give a good profit, while you spend a minimum of personal time and investment. Animal feed business in Novosibirsk can be both domestic and large scale. The production of premixes for animals makes it possible to create your own personal product for cattle, birds, fish or pets.

Livestock food premixes consist of a set of essential nutrients for livestock.

Animal food production as a business in Novosibirsk

The sale of pet food as a business pays off very quickly, having spent money on the purchase of special equipment, you will quickly recoup all costs through the sale of feed. You can purchase the necessary equipment on our website. Animal feed production business Novosibirsk a great option not only for general sale, but also for running your own livestock breeding business. You can combine two things at the same time, produce feed for sale for agricultural farms or factories, or engage in the production of feed for raising your animals. We offer high-quality grain crushers, potato crushers, corn crushers, hammer models, cone crushers and much more. Our equipment is the best in the production of feed of all types and types. Animal food business will be a great start to your career or a great solution for additional income.

What our company offers

We bring to your attention various equipment for the production of feed products, which will become your assistant in the business of selling feed or come to the rescue in your farm. Feed production equipment, greatly increase the growth of animals, save your time and money.

We offer:

• Extruders;
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• Granulators of different sizes;
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• Hammer crushers and much more.

We guarantee excellent quality of all equipment, long service life, minimal wear and simple operation system. We always have the most attractive prices.

By opening your business with our equipment, you can quickly justify all costs, and business will only go up!

Production and business

We already know that it is unprofitable to give animals little feed.

With poor feeding, when animals are given little productive feed, living animal factories do not work at full speed, and therefore produce less milk, meat or other products than they could produce with sufficient feed. We also know that it is very plentiful to feed animals - how much they eat is also not profitable, because when overloaded with raw materials (productive feed), our live factory can deteriorate, and if it does not deteriorate, then anyway, excess feed will not turn into a product. , and unused will fall into the manure.

Therefore, it is necessary to know how much food should be given to this or that animal, so that it is neither too much nor too little. This is the first. But this knowledge is still not enough for proper feeding, that is, for such feeding, in which animals bring the greatest income.

Secondly, you need to know what kind of food should be given - whether hay, straw, bran or some other kind of food. You need to know what quality the feed should be. In order to skillfully choose food, you need to know what food is considered good, what is bad and what food is more nutritious (more satisfying), which is less nutritious (less satisfying), what nutrients this or that food consists of, etc.

All feeds, such as: hay, straw, chaff, potatoes, beets, oats, barley, bran, cake and other feeds, differ from each other not only in their appearance, but also in their constituent parts, in their nutritional value and its importance to the animal organism.

All feeds contain the same nutrients, but one feed has a lot of some nutrients and few others, and vice versa in another. So, in all feeds, in addition to water and ash, nutrients such as starch, sugar, fats (oils), protein, wood and others are present; but in some feeds there are substances that are especially important for animals, in others substances that are of secondary importance to them predominate. In one feed, its constituent parts are easily digested in the stomach of animals and deliver a lot of material to the animal to produce a product, in the other, these constituents, on the contrary, are poorly digested; potatoes, for example, have a lot of starch, but very few other nutrients, and beets contain a lot of sugar, which is why they are sweet. Beets and potatoes have a lot of water. Beets and potatoes are easy to digest. All foods with a high water content are called watery.

There is a lot of wood in the straw, and the coarser the straw, the more this wood, and there are few other nutrients.

There is also a lot of wood in hay, but still much less than in straw. But hay has more other nutrients.

Hay, straw, chaff, due to the fact that they contain a lot of wood, are called roughage. Roughage, especially straw, is poorly digested by animals. In all the feeds listed themselves, there is little fat and protein; these nutrients are sufficient in grain feeds and especially in oilcake. Cakes are seeds of flax, sunflower, hemp and other oil-bearing plants pressed into plates, from which oil is squeezed.

Feeds such as oats, barley, flour, bran, cake, etc., are much more nutritious than coarse and watery feeds, and therefore they are called strong.

For the life of an animal, all the nutrients included in the feed are of great importance, but protein is of particular importance. The absence of other nutrients in the feed does not threaten the life of animals as much as the absence of proteins. An animal that does not receive protein in the feed will die very soon.

There are always enough other nutrients in the feed that we give to Animals, and protein is most often not enough. Therefore, when choosing feed, you should always pay attention to whether it contains enough protein. The amount of protein, as well as the appetite with which animals eat a particular feed, can measure the quality of the feed. Since the composition of feeds is different and since different feeds are not equally well digested in the body of animals, thanks to this, animals from different feeds taken in the same amount by weight can develop in their bodies an unequal amount of products (milk, lard, etc.). By the number of products produced by animals from different feeds, they judge how many times one feed is more nutritious than another.

Feed for animals should be given in such a way that they are eaten willingly. The tastier the feed dacha is made up, the more appetite it is eaten, the better it is digested and the more beneficial it is for animals.

Further, since some feeds have a good effect on milk production (for example, beets, herbs), others - on working capacity (oats, molasses), and others - on the growth of young animals (milk), then this, as it were, invigorating effect of feeds should also be considered when feeding animals and, accordingly, the purpose of feeding, introduce one or another feed into the feed dacha.

The volume of all those feeds that are given to animals must correspond to the capacity of the animal's stomach. Cattle have a large stomach, while a horse has a small one. When feeding animals, you need to strive to ensure that the stomach is filled in moderation, but not overfull. The last rule is easy to follow by setting the appropriate amount of roughage.

For each owner, of course, it is interesting that animal feeding costs less. This reduction in the cost of feeding should be sought only if it does not come at the expense of profitability from animals.

Feed and nutrition play a huge role in the life of animals and have a great impact not only on the productivity of animals, but also on their health. The fact is that not every food is necessarily useful for an animal, sometimes food can even be harmful. This may be due to the following reasons: the feed may contain poisonous or diseased plants, and finally, the feed may be spoiled after harvest by fermentation, mold or decay. In the latter case, the smallest, invisible living beings (microorganisms) live and multiply in the feed.

Poisonous plants are quite common among meadow, marsh, forest, role and vegetable herbs, that is, among those plants that animals feed on. True, in the pasture, animals instinctively avoid eating these poisonous plants, but when kept in a stall, they do not always succeed, especially if the feed (hay, straw) is given in crushed form and flavored with bran, flour and other tasty feed. Since poisonous herbs are especially numerous among the weeds, it is necessary to feed the weeds of gardens and orchards with great care.

No less harm can be caused to the health of animals by plants affected by pathogenic fungi. Their harmful effect on animals is due either to the fact that toxic substances are formed in diseased plants under the influence of fungi, or the fungi themselves penetrate into the tissues of the animal organism and cause their diseases. Among such diseases affecting plants and injurious to the health of animals, it suffices, for example, to point to dry and wet rot of potatoes, plant rust, smut fungi, and ergot.

Under the influence of heavy rains, as well as during floods of rivers and streams, plants are often polluted with sand and silt.

When eating together with plants a large amount of sand and silt in animals, intestinal disease and even their necrosis can occur.

Plants covered with snow, hoarfrost or frozen cause colic, bloating, catarrh, diarrhea and miscarriages in animals.

As for moldy, and especially rotten feed, it is also dangerous to feed such feed to animals. Moldy feed acquires an unpleasant odor or a bitter taste. Rotten food often has a cloyingly nasty taste and smell. True, some molds are harmless to animals, but there are others that are very harmful. If animals eat moldy food, then mold fungi enter the digestive organs in large quantities and, together with the toxic substances they produce, irritate the organs, causing inflammation. Moldy, and then dried food is sometimes very dusty. If this dust, together with the air, enters the lungs of animals, then the latter may experience fungal (mycotic) inflammation of the lungs. Further, moldy feed can cause diseases of the nervous system, for example, semi-paralysis and paralysis of organs. Moldy feed can also cause some other diseases. Taking all this into account, moldy feed should be avoided or, in extreme cases, every effort should be made to neutralize moldy feed, even if only by steaming or boiling with hot water.

It must be remembered once and for all that even the best, first-class, but spoiled food is often worse than inferior food, but of good quality. It is necessary to take it as a rule that the feed given to animals is always fresh and unspoiled.

Weak animals and young animals get sick more easily from eating spoiled feed. Diseases can even be from green pasture. Thus, in the pasture, the digestive organs often become upset with animals, if the animals, due to prolonged rainy weather, are forced to eat wet grass.

Feed for animals must be given in a timely manner, i.e. always at the time that is assigned for this, otherwise the animal, to which they forgot to give food, will be very worried, and having received food at the wrong time, with a delay, will eat it with great greed, not chewing properly. If it receives food before the allotted time, it will eat it without appetite.

The best temperature for drinking water is 8-12° Réaumur. Very warm water does not refresh the body, but rather makes it lethargic and relaxed.

Finally, water, together with the vessel in which it is given, can be an intermediary for the transmission of infection, if, for example, healthy animals drink from the same trough or bucket from which sick animals drink.

Animals should always be fed with fresh, not cold water, and it is better before feeding.

Thus, the main rules of feeding are the following 12 provisions:

1. Feed animals by weight and give them a certain amount of food.

2. Feed the right amount of protein.

3. Take care that the animals do not get bored with food and that they always eat it with appetite.

4. Do not forget to give feeds that are especially good for the production of the product that you want to get from animals.

5. Never feed spoiled food or drink very cold water.

6. Do not burden the animal's stomach with a large amount of feed and take care that it is filled to the extent possible.

7. Feed and water the animals in a timely manner.

8. Do not feed all at once, but divide it into portions. ,

9. When changing feeds, be careful and accustom animals to new feeds gradually.

10. Do not put food on the floor, but put it in the feeders, which you always keep clean. Choose leftovers from the feeders,

Do not forget to add table salt and crushed chalk or bone ash to the animal feed, 15 grams each (approximately),

To get the most out of your feed, keep your animals in good rooms: warm, bright, dry, well ventilated and clean, and handle the animals skillfully.

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Zhenek

Hello, I'm selling feed, both my own and factory. I live in a rural area, most of the residents of our area do not have their own shares, and those who had them sold them long ago. I realized that this is where you can make money, although eight years ago I was selling vegetables.

But vegetables are so seasonal, but feed, yes, all year round.

At first I traded on the square near the market with a gazelle, for 4 or 5 years, and then I bought a container and drove into the market, although the gazelle is still standing on the square not far from my new place. Expanded the range, added all sorts of premixes, additives and other related products. In a container, I sell goods by weight, and with gazelle in bags, and I give way at the same time, well, sort of like in bulk. In 2015, in a neighboring settlement (the population is 5,000), he built a specialized store, and also added cereals, flour, sugar, salt, bottled water (in the warm season there is a lot of drinking water), as well as some household goods.

The inhabitants of that settlement are satisfied with my store, because they no longer have to travel to the district center 30 km away to buy feed or other goods. Before building it, I carefully studied this place, the neighboring villages, it is the inhabitants of these places who are one of my many clients. Moreover, they constantly asked me to open a store with them, so that they no longer had to travel to distant lands. Which is what I did...

Now I'm working on a few more options. By the way, in that settlement they ask me to build a beauty salon (there is a land plot, next to the store), so I’m thinking, although I don’t understand anything in this matter. But as they say, there is nothing complicated in this life

LLC "Biosfera" is a large service company in the zoo services market. Having its own feed production, developing import, distribution and retail trade, our company has been selling pet products in bulk with delivery throughout Russia for more than 25 years.

When choosing our company as a supplier of goods for a pet store, you can be sure of your choice, as we will be able to make you profitable offers:

• A wide range of various products for animals - more than 17,000 items
• All pet products have the necessary certificates. Veterinary drugs are sold under a pharmaceutical license
• The company has its own large warehouse of pet supplies, which allows storage, loading and unloading, as well as preparation for the delivery of goods for animals in bulk by any means of transport to almost all regions of Russia
• Each of our partners communicates with a personal manager who will be able to expertly help in placing an order, selecting the most popular products for filling a pet store or maintaining a reliable stock of a wholesale warehouse of pet supplies. Flexible conditions, discounts and promotions - we try to do everything to make working with us comfortable and profitable.
• Every year we publish our own catalog of pet products, in which we publish information about our own trademarks and imported brands. This helps to place an order for pet products in bulk, having received the most necessary up-to-date information.